Q.C. Overview

QUEZON CITY: A BUSINESS DESTINATION

AN OVERVIEW OF THE CITY

Location• at the northern part of Metro Manila• bounded on the north by Caloocan City

and San Jose del Monte, on the south by Pasig, Mandaluyong and San Juan, on the west by Manila, Caloocan, Valenzuela, and on the east by Rodriguez, San Mateo and Marikina

LA GU N A D E BA Y

N C A LO OC A N

QU EZ O N C IT Y

VA LE NZ U EL A

MA LA BO N

NA VO T AS

CA LO O CA N

MA RI KI NA

MA NI LA

SA N JU AN

MA ND A LU YO N G

PA SI G

MA KA T I

PA SA Y

TA GU IG

PA RA N AQ UE

LA S P IN AS

PA TE RO S

MU N TIN LU P A

N CALOOCAN

VALENZUELA

MALABON

NAVOTAS

CALOOCAN

MANILASAN JUAN

MANDALUYONG

MAKATIPASAY

PARANAQUE

LAS PINAS

MUNTINLUPA

TAGUIG

PATEROS

PASIG

MARIKINA

BULACAN

RIZAL

CAVITE

LAGUNA DE BAY

MANILA BAY

QUEZON CITY

Î

Î

Area• 16,112.12 hectares, comprising 142

barangays

• about one-fourth of Metro Manila and 5 times larger than Manila

III14%

II47%

IV20%

I19%

Population• Largest in Metro Manila with

2,173,831 people or about 21% of the region (2000)

Human Resource

• Total persons in the Labor Force 980,000 (Ages 15 yrs. old and over except students, housewives, disabled, etc.)

Unemployed 134,000 15%

Employed 744,000 85%(Under employed - 4%)

• Not in the Labor Force 506,000

(Ages 15 yrs old and over, composed of students, housewives, disabled, etc.)

UNEMPLOYED15%

EMPLOYED85%

Trade and Industry

• Distribution by Classification:Wholesale and Retail (47%)Community, Social & Personal Services (6%)Manufacturing (12%)Real Estate, Renting & Business (8%)Hotel & Restaurants (13%)Others (14%)

• Total No. of Business Establishments : 55,759 (BPLO Data 2001)

QC BUSINESS ESTABLISHMENTS BY INDUSTRY CLASSIFICATION : 1999 NSO

Real Estate, Renting & Business

9%

Hotel & Restaurants14%

Others 15%

Wholesale & Retail50%

Community, Social & Personal Services

6%

Manufacturing 6%

BULACAN

MANILA BAY

N CALOOCAN

QUEZON CITY

VALENZUELA

NAVOTAS

MALABON

CALOOCAN

MARIKINA

PASIG

SAN JUAN

MANDALUYONG

MAKATIPASAY PATEROS

TAGUIG

PARANAQUE

LAGUNA LAKE

CAVITE

LAS PINAS

MUNTINLUPA

MANILA

RIZAL

LRT-1LRT-2LRT-3LRT-4

LEGEND :

C - 4C - 5C - 6

N

1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Kilometers

BULACAN

MANILA BAY

N CALOOCAN

QUEZON CITY

VALENZUELA

NAVOTAS

MALABON

CALOOCAN

MARIKINA

PASIG

SAN JUAN

MANDALUYONG

MAKATIPASAY PATEROS

TAGUIG

PARANAQUE

LAGUNA LAKE

CAVITE

LAS PINAS

MUNTINLUPA

MANILA

RIZAL


LEGEND :

C - 4C - 5C - 6

N

1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Kilometers

BULACAN

MANILA BAY

N CALOOCAN

QUEZON CITY

VALENZUELA

NAVOTAS

MALABON

CALOOCAN

MARIKINA

PASIG

SAN JUAN

MANDALUYONG

MAKATIPASAY PATEROS

TAGUIG

PARANAQUE

LAGUNA LAKE

CAVITE

LAS PINAS

MUNTINLUPA

MANILA

RIZAL


LEGEND :

C - 4C - 5C - 6

N

1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Kilometers

BULACAN

MANILA BAY

N CALOOCAN

QUEZON CITY

VALENZUELA

NAVOTAS

MALABON

CALOOCAN

MARIKINA

PASIG

SAN JUAN

MANDALUYONG

MAKATIPASAY PATEROS

TAGUIG

PARANAQUE

LAGUNA LAKE

CAVITE

LAS PINAS

MUNTINLUPA

MANILA

RIZAL


LEGEND :

C - 4C - 5C - 6

N

1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Kilometers

BULACAN

MANILA BAY

N CALOOCAN

QUEZON CITY

VALENZUELA

NAVOTAS

MALABON

CALOOCAN

MARIKINA

PASIG

SAN JUAN

MANDALUYONG

MAKATIPASAY PATEROS

TAGUIG

PARANAQUE

LAGUNA LAKE

CAVITE

LAS PINAS

MUNTINLUPA

MANILA

RIZAL


LEGEND :

C - 4C - 5C - 6

N

1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Kilometers

- MRT Line 2 (Aurora), 3 (EDSA) & 4 (Quezon Ave)

- Circumferential Road 5 (C-5)- Circumferential Road 6 (C-6)- Quezon Ave/EDSA Interchange- Roosevelt Ave/EDSA Interchange

Major Infra Projects

Available Areas For Development

(mostly found in District II)

Potentials & Opportunities

Educational FacilitiesPUBLIC PRIVATE TOTAL

DAYCARE CENTERS 190 190ELEMENTARY 96 98 194SECONDARY 42 97 139MAJOR UNIVERSITIES & COLLEGES 1 16 17

Public Hospitals 15 (5,572 beds)Private Hospitals 42 (3,180 beds)Health Centers 54Lying-in Clinics (gov’t) 4Mobile Clinics (gov’t) 2Hospital Bed Population Ratio 1:1,228 (std:1:500)

Source: QC Health Department & Department of Health

Medical Facilities

The Quezon City Government envisions itself to be:

A model of effective governance and responsible leadership,

working in partnership with the citizenry in building a Quality Community.

It is our mission to provide quality service which will make Quezon City

an ideal community where people live, work and do business in a hospitable,

progressive and peaceful environment.

MISSION

Quality Governance

VISION

FISCAL STRENGTH

Achieved thru:1. Fiscal Prudence2. Innovative & Aggressive Revenue

Generation Strategies3. Shrewd application of financial

management techniques

Results:General rise in almost all revenue indicators- Cash position of P1.55 B, compared to

negative P 10 M before- 44% increase in gross revenue

collection from P2.8 B to P4.06 B (Jan-June 2002); P4.998 B as of 10 Sept 2002

- 92% increase in Business Tax Collection- Business-friendly tax packages

PRESENT GROWTH CENTERS

EASTWOOD CITY CYBERPARK

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CBD DEVELOPMENT PROGRAM (METRO CENTRO QUEZON CITY

DEV’T PROGRAM)

SM / ROBINSONS / LAGRO AREASOUTH TRIANGLE

AREA


South Triangle Area

Vibrant commercial activities influenced by the presence of the country’s two major TV & communications networks

MALIGAYA PARK SUBD

SHOEMART FAIRVIEW

NORTH FAIRVIEW PARK

NEOPOLITAN ESTATE

ROBINSON’S NOVALICHES

JACINTO STEEL

RADIO VERITAS


SM / Robinsons / Lagro Area

Bustling commercial sub-center powered by the SM Fairview and Robinsons Mall

Land Area: a. SM Fairview - 11.8 has.b. Robinsons Mall - 21.06 has.c. Radio Veritas – 10.93 has.

CBD Development Program(Metro Centro Quezon City Dev’t Program)

Revitalization of the Cubao Business District to fully utilize itspotential as the new entertainment and retail center and major transport hub

• Land Area: 911 has.• Coverage : 36 barangays

A. Inner District: 63 has. ( Araneta Center)B. Intermediate District: 131 has. covered by Bgys. Sn Martin

de Porres, Socorro, Silangan, E. Rodriguez, Immaculate Concepcion, Kaunlaran, A. Outer District: 735 has. Covered by Bgys. Kamuning, Pinagkaisahan, West

Kamias, East Kamias, Qurino 2-A, Qurino 2-B, Quirino 2-C, Quirino 3-A, Claro, Amihan, Duyan-Duyan, Escopa III, Marilag, Escopa I, Mangga, Bagumbuhay, Tagumpay, Milagrosa, D. Zobel, Masagana, Villa Ma. Clara, Bayanihan, San Roque, BL ng Crame, Horseshoe


EASTWOOD CITY CYBERPARKRP’s 1st IT hub, poised to be the prime world-classexport location of IT-based services

• Features: A Business Nucleus - contains Cyberpark Corporate Block

dedicated to IT park/activitiesHome and Leisure - integrated residential, sports, leisure, dining

and entertainment spots Learning Hub - country’s most advanced facility for IT

education which includes the Asian Center ofInformation Technology

Estimated Value: - Projected to yield about US $50 B in export receipts.- Investment in project development activities at

P40B over the next 7 years- About 17,000 people estimated to be employed by 2005

• Status of Development: 60% of total land area- 6 buildings completed : (Olympic Heights Tower II, Eastwood Lafayette Tower I,

Citibank, IBM Plaza Bldg, Customer Contact Center & Techno Plaza I)

- On going Construction : Eastwood Lafayette Tower II, Olympic Hts Tower III, Eastwood Corporate Plaza

- 32 dining,leisure & entertainment spots operating


LA GU N A D E BA Y

N C A LO OC A N

QU EZ O N C IT Y

VA LE NZ U EL A

MA LA BO N

NA VO T AS

CA LO O CA N

MA RI KI NA

MA NI LA

SA N JU AN

MA ND A LU YO N G

PA SI G

MA KA T I

PA SA Y

TA GU IG

PA RA N AQ UE

LA S P IN AS

PA TE RO S

MU N TIN LU P A

N CALOOCAN

VALENZUELA

MALABON

NAVOTAS

CALOOCAN

MANILASAN JUAN

MANDALUYONG

MAKATIPASAY

PARANAQUE

LAS PINAS

MUNTINLUPA

TAGUIG

PATEROS

PASIG

MARIKINA

BULACAN

RIZAL

CAVITE

LAGUNA DE BAY

MANILA BAY

QUEZON CITY

Î

Î

QUEZON INSTITUTEBANAWE AREA GSIS PROPERTY

BALINTAWAK CLOVERLEAFNORTH TRIANGLE AREA

PAYATAS AREA (BF PROPERTY)

LA MESA RESERVOIR

EAST TRIANGLE AREA

UP ARBORETUM

BALARA FILTRATION PLANT

POTENTIAL & EMERGING

GROWTH AREAS

• Location- Bounded on the north by North Avenue, on the south by Quezon Avenue, on

the west by EDSA and on the east by Elliptical Road.

• Project Area = 54.37 has. (approx.)

• Existing Land Use

- Institutional (area occupied by Phil Science HS, Children’s Museum & Library,Occupational Safety & Health Center, Phil Children’s Hospital)

- Commercial (area occupied by Manila Seedling Bank)- Informal Settlers (NHA Property)- Utility (area occupied by MRT Depot)

• Present Status Of Development- Development being administered by the newly created North Triangle

Development Committee (EO No. 106)

- Proposed mixed-use development (commercial/residential condominium,transport terminals, ecopark) integrated with existing MRT depot

North Triangle

NORTH TRIANGLE DEVELOPMENT PROJECT

East Triangle

• Location- Bounded on the north by Elliptical Road, on the

south by EDSA, on the west by Quezon Avenue and on the east by East Avenue.

• Project Area = 109 has. (approx.)

• Existing Land Use

- Predominantly Institutional, occupied by different National Government Offices

- Portion of the Phil. Zoological & Botanical Garden occupied by informal settlers (Fr. Aguilar area)

• Present Ownership- National Government Center (NGC)

• Potential Uses- Mixed-use Development (SSS Corporate Center)- Institutional- Urban Forest/Ecological Waste Management

MALIGAYA PARK SUBD

SHOEMART FAIRVIEW

NORTH FAIRVIEW

PARK NEOPOLITAN

ESTATE

ROBINSON’S NOVALICHES

JACINTO STEEL

RADIO VERITAS

TO CALOOCAN

Jacinto Steel Property (Fairview Area)• Location

- Situated at the junction of Quirino Highwayand Regalado Avenue,Bgy. Pasong PutikProper, Novaliches.

- Its immediate vicinity includes Maligaya ParkSubd. on the north, DZRJ Station andRobinson’s Novaliches on the west, SMFairview on the south, and Neopolitan Subd.on the east.

• Lot Area = 5.0 has. (approx.)• Existing Land Use

- Commercial (Office only)• Status

- Steel Manufacturing activities have beentransferred to its plant in Laguna. At present, onlyresidual office activities are being maintained in theproperty.

• BIR Zonal Value: P 18,000/sq.m.

• Location- At the crossroads of EDSA, North Luzon Expressway and A. Bonifacio Avenue

• Project Area = approx., 112 has., 4 bgys including Bgy. Unang Sigaw,

Apolonia Samson, Balingasa & Balumbato• Existing Land Use

- Predominantly Industrial (mostly on the inner core)- Residential uses comprise the next largest land user- Commercial along major thoroughfares such as EDSA, A. Bonifacio Ave.,

Quirino Ave. and North Luzon Expressway

• Potential Uses

- Agro-Industrial - Medium-Intensity Commercial (offices, retail,banks)- High-Density Residential - Inter-modal Transport Stations

• Status- Some of the industrial & commercial establishments within the project have

been noted to have ceased operations- Initially, there have been meetings held between the city and a lot owner (Lim

Property) with substantial landholdings in the project area who is willing toparticipate in the redevelopment project.

• BIR Zonal Value: P 4,000 – 30,000 / sq.m.

Balintawak/Cloverleaf Area

GSIS Property• Location

Elliptical Road, Bgy. Old CapitolSite

• Area = 29,884 sq.mts. (approx.)

• Existing Land Use:Vacant / Abandoned

• Present Zoning:Institutional (based on Approved Revised CLUP)

• BIR Zonal Value:

P 8,600 / sq.m.

GSIS Property

IN-FILL DEVELOPMENT PROJECTProposed by Planning Resources & Operations System (PROS)

Quezon Institute Property

• Location

- Along E. Rodriguez Sr. Avenue• Project Area = 184,853 sq.mts. (approx.)

• Existing Land Use:- Institutional

• Present Zoning:- Institutional

• Project Features:- Commercial & Residential Condominium- Medium-Rise Buildings- Housing Units- Institutional Zone (PCSO & QI)

• BIR Zonal Value:

P 18,000 / sq.m.

BF Homes Area (Payatas)

• Location

Barangay Bagong Silangan, QuezonCity

• Area = 602,196 sq.mts.. (approx.)

• Existing Land Use:Relatively vacant

• Present Zoning:Medium Residential Zone (R-2)

• Present Ownerhsip:BF Homes Inc.

• Present BIR Zonal Value:P 4,200/sq.m.

• Project Area = 2,500 Has. (approx.)• Existing Land Use:

- Protected Forest Area• Present Ownership:

- MWSS• Potential Use:

- Eco-Theme Park

Urban Open Space Integrated Development

• Location

- Along Commonwealth Avenue• Project Area = 84.0 Has. (approx.)• Existing Land Use:

- Institutional- Protected Forest Area of about 16 has.

• Present Ownership:University of the Phils. (UP)

UP Arboretum Area

La Mesa Reservoir Area Balara Filtration Plant Area• Project Area = 2,500 Has. (approx.)• Existing Land Use:

- Protected Forest Area

• Present Ownership:- MWSS

• Potential Use:- Eco-Theme Park

Urban RedevelopmentTomas Morato Avenue• LOCATION

- 3 kms. from Cubao, SM City andQMC, 4 kms. from Mabuhay Rotunda

• Limits

- Sct. Albano St to E. Rodriguez Sr. Ave• Existing Land Use:

Predominantly commercial• Proposed Development Features:

- Recovery of easements- Uniform design for sidewalks- Uniform design for signboards &billboards

- Possible rerouting

Quezon Avenue• Limits

- From Welcome Rotunda toQuezon Memorial Circle

• Existing Land Use:Predominantly commercial

• Proposed Development Features:- Recovery of easements- Uniform design for sidewalks- Uniform design for signboards & billboards

Urban Redevelopment

West Avenue

• Limits

- 2 kms from EDSA to Quezon Avenue

• Existing Land Use:

- Predominantly commercial

• Proposed Development Features:

- Recovery of easements

- Uniform design for sidewalks

- Uniform design for signboards &

billboards

Banawe Area

• Location

- Lies at the convergence of Quezon Avenue and E.Rodriguez Sr. Avenue and of A. Bonifacio Avenue and DelMonte Avenue along southwestern border of the city

• Project Area = 516.82 has. (approx.)• Existing Land Use:

- Predominantly Residential- Commercial (along Quezon Ave., E. Rodriguez Ave., G.

Araneta Ave., Banawe St. & Del Monte Ave)

- Concentration of industries at the northern portion bordered by Sgt. Rivera St & Del Monte Ave

• Present Zoning:

- Major Commercial Zone (C-2)• Project Features:

- Recovery of easements- Uniform design for sidewalks- Uniform design for signboards & billboards

End Of Presentation

Q.C. Overview

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