Q&B Presentation

What happened to TOP OF THE POPS?

Date: April 2012

According to the 2011 Social TV Trends Report,

43% of UK adults have discussed a TV show.

• Established “brand.”• Regular timeslot.• Route to market for “musicians”.• “Sit back” technology.• Passive mode.• Unable to change quick enough.• Cant respond to customer needs.• Linear• (push)

Top of the Pops – delivery channel

• Interactive• Customisable.• “lean forward” technology.• Social • Participative• On demand• Convenience.• Community.• Choice.• (pull)

Todays delivery channel

Companies that don’t understand digital

communities will die….

Source:hagel

Your customers have changed

Source:the economist

Native or Immigrant ?

Source:the economist

Digital Natives

– Hyper connected.– Instant access.– Digital technology at core.– Multi tasking information junkies.

– Do you recognise anyone?

Digital Immigrants

– Avoiders– Reluctant adopters.– Eager adopters.

– Do you recognise anyone?

The Old Way is Static – The New Way is Dynamic

Interactive

Social is relationship marketing

And relationships need to be worked at.

A shift in culture, communication and values

Conversations will happen without you initiating them

Best to be part of these conversations.

People are not demographics anymore

To connect to them, you need to

understand them and social

is relationship building

Everyone has a circle of trust

Trust?

Consumers are not listening anymore…..

Interruptive marketing has seen its day…

Relationship marketing and the rise of the “prosumer”

Digital Experience

So What Works?

48

3bn

Small % go viral

Common themes– Opinion leaders or tasters– Communities– Unexpectedness

Opinion Leaders or Tasters

What is important is the natives

“get it”

becomes part of sub culture, we don’t just enjoy we

participate

Unexpectedness – driven by an individual or group of

“tastemakers”.

Your Online Value Proposition• Tempt customers by offering channel choice and

something they cant get elsewhere.• Use the 6 C’s to define your OVP

– Content– Customization– Community– Convenience– Choice– Cost reduction

Customer Centric Design

• Your website should be providing customer service.

• 90% service ;• Help them buy something they need.• Help them find information.• Help them save money and time.• Help them talk to the organisation.• Help them enjoy a positive experience!!

• Take your customers on a journey.

The next 5 Years

• Augmented reality

• Intelligent personal agents.

• The semantic web

• Gamification

• The rise in virtual environments

• Internet everything

YOUR Company?

What Can You Do?

• Quick Wins– Look at your online content through your

customers eyes.– Review your analytics for mobile browser use.– Improve your LinkedIn profile.– Set up social alerts– Keyword research

What Can You Do?

• Forward Strategy– Walk your customers journey.– Match experience to design.– Invest in digital presence.– Improve digital skills.– Measure and Tweak.

• [email protected]• [email protected] • [email protected] • www.sharpmonkeys.co.uk • www.twitter.com/sharpmonkeys• skype – john.chacks• phone – 01684 575255 / 07962188183

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