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Quest for Quality Leadership Shifa-ul-Mulk, Hakim Muhammad Hassan Qarshi started Matab Qarshi (clinic) 75 years ago on the request of the great poet Allama Muhammad Iqbal. In 1968 his youngest son Mr. Iqbal Ahmad Qarshi started Qarshi Dawakhana (Cottage Industry), which has evolved into Qarshi Organization consisting of following entities: 1. Qarshi Industries (Pvt.) Ltd. is one of the largest natural products company in Pakistan. From a humble Dawakhana, Qarshi Industries (Pvt.) Ltd. has emerged as modern, successful and progressive company manufacturing & marketing leading brands like Jam-e-Shirin and Johar Joshanda apart from more than 200 herbal products. QIL is on its way to establish its avenues in international markets. Visualizing the general public's concern about herbs and supplements, the focus of herbal and natural products industry all over the world has shifted to quality, safety and efficacy issues. To address these issues, most modern and state of the art manufacturing facility has been developed in Hattar. It is outfitted with equipments from European and US origin; QIL is strictly adhering to the international standard procedures for its manufacturing operations. It is worthwhile to mention that with a range of over 200 products, following operational divisions are successfully operating. I. Natural Medicine Division II. Consumer Products Division III. Global Products Division a. Ethical Marketing Division b. International Marketing Division
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Page 1: Qarshi Quest for Quality Leader Ship

Quest for Quality Leadership

Shifa-ul-Mulk, Hakim Muhammad Hassan Qarshi started Matab Qarshi (clinic) 75 years ago on the request of the great poet Allama Muhammad Iqbal. In 1968 his youngest son Mr. Iqbal Ahmad Qarshi started Qarshi Dawakhana (Cottage Industry), which has evolved into Qarshi Organization consisting of following entities:

1. Qarshi Industries (Pvt.) Ltd. is one of the largest natural products company in Pakistan. From a humble Dawakhana, Qarshi Industries (Pvt.) Ltd. has emerged as modern, successful and progressive company manufacturing & marketing leading brands like Jam-e-Shirin and Johar Joshanda apart from more than 200 herbal products.

QIL is on its way to establish its avenues in international markets. Visualizing the general public's concern about herbs and supplements, the focus of herbal and natural products industry all over the world has shifted to quality, safety and efficacy issues.

To address these issues, most modern and state of the art manufacturing facility has been developed in Hattar. It is outfitted with equipments from European and US origin; QIL is

strictly adhering to the international standard procedures for its manufacturing operations.

It is worthwhile to mention that with a range of over 200 products, following operational divisions are successfully operating.

I. Natural Medicine DivisionII. Consumer Products Division

III. Global Products Divisiona. Ethical Marketing Divisionb. International Marketing Divisionc. Qarshi Health Shops

Qarshi Research International Pvt. Ltd. is the only internationally accredited lab in Pakistan. QRI was awarded this distinction of ISO 17025 by Norwegian Accreditation (a member of ILAC) and PNAC (a member of APLAC).“Tradition of Research, Assurance of Quality” is not merely a slogan for Qarshi. Qarshi and Research has a very storng bond between them since decades. The history dates back to Mr. Iqbal Ahmad Qarshi’s personal lab working since 1971.

Under the guidance, supervision and direct working of Mr. Iqbal Ahmad Qarshi, approximately 100 products were developed based on indigenous knowledge of ayurveda, Tibb e Islami and experiences gained through his forefathers. Out of these 100 established products about 8 products are in market. These include the mega brands liked Johar Joshanda, Surficol tab & Liquid, Demaghi, Gestofil Tab & Liquid, Toot Siah etc.

Page 2: Qarshi Quest for Quality Leader Ship

Following the tradition of research in 1981 R & D cell was established in Lahore. Till now this cell has established complete profile of 207 products. Out of these 14 are in market and are established brands like Jam-e-Shirin, Sandal, Illachi (refreshing Syrups) & Genxing Multimineral Capsules etc.

The Quality Control Unit transformed into Quality Assurance Dept. and covered all aspects of Quality from raw material to finished products to consumers It is worth mentioning that the force behind this continuous struggle and achievements was the Qarshi Values and Culture.

To be No. 1 in Quality was an important part of Vision 2005 that could not come up without research and continuous development in all fields. High investment was needed, but as it was the passion and love of the founder so was not impossible.

2. Qarshi Foundation

Qarshi Foundation was founded by Mr. Iqbal Ahmad Qarshi, with the blessings of his mother & wife of (Late) respected Shifa-Ul-Mulk Hakim Muhammad Hassan Qarshi in July 1994. Qarshi Foundation is non-profit welfare organization involved in various activities of community development. Foundation is actively participating in the cause of community development and helping the poor & destitute. The main objective is focused to do such acts those can be helpful in developing the community and also to serve the nation’s that part which is under privileged. For this purpose there are two major areas of work i.e. Health & Education. Foundation is working in both sectors. The strategic objective is clear & defined and emphasizes upon the improvement & development of the nation.

Provision for quality health care to the non-affording people is foundations top priority.To accomplish its task it is actively engaged in three distinct areas related to health care. Establishing herbal medicine dispensaries chain through out the country, to date 21 dispensaries are operative. Assisting materially & financially various hospitals providing health care to poor. Providing financial assistance to needy for medical treatment.

Education is another major work area of the Qarshi Foundation where it is contributing generously in the education sector. The management of Foundation believes that no meaning full progress can be made by the country without education. Foundation activities are multidimensional and extended to all areas of education. Foundation is sponsoring schools, running VTC, Engineering College & QITHM, provides material for meeting needs of schools, gives scholarships and rewards to students. Foundation also provides Qarz-e-Hasna to deserving students for higher and technical studies.

Page 3: Qarshi Quest for Quality Leader Ship

Foundation has established a vision 2010 for expansion & aims to establish 5 model complexes, 40 Health Units & 200 Dispensaries by the end of 2010, in the country. One model complex is established which comprises of one Higher Secondary School, One Mosque, One QMCHCC, One VTC, One SOH, One IOA, One Herbal Garden, One Fruit Garden etc. etc. Health Units will be consisting of One QMCHCC, One Dispensary, One out Reach Facility. In last year total 52 camps were held by current established Out Reach and with passage of time these numbers are increasing very rapidly.

Foundation also gives financial assistance to the Deeni Madaris, NGO’s, and Institutes etc. Qarshi Foundation also gives Gold medals to the outstanding students and teachers of various departments of the Punjab University, every year. Foundation has also assisted to Islamic University Bahawalpur for establishing department of Conventional Medicine for conducting two courses of BEMS regular and condensed course & the same proceedings are being carried for University of the Punjab for the department of Eastern Medicine.

Qarshi Foundation along with its main work areas of Health & Education, also working as philanthropic Organization, the direct donations is one of its regular activities. To support the poor and deserving financially, Foundation allocates huge budgets every year and provides assistance to needy, widows, for dowry and patients.