#PromotionsLab Q4 Calendar Check-In July 2015
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#PromotionsLab
Q4 Calendar Check-In July 2015
#PromotionsLab
Matt Chaney@mattchaney
Liz Crider@emcrider
Presenters
#PromotionsLab
Questions
Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.
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Second Street Platform
PROMOTIONS SUITE DATA SUITE
#PromotionsLabVisit Promotions University Booth
#PromotionsLabGet Certified by July 31st
Enter for a
Chance to Win!
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WHY YOU NEED TO PLAN THROUGHOUT THE YEAR
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Goals Are the Roadmap to Success
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Be Focused on the RIGHT Things
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Sell Efficiently
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Drive Significant Revenue
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Your Goals for the Webinar….• Absorb all of the ideas presented• Review your current sales and marketing plans• Look for opportunities to align or create new ones• Set clear and measurable goals• Build a promotions calendar to achieve them
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Q3CHECK-IN
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Football
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July 14th
1 pm ETHS and College
July 23rd1 pm ET
August 13th
1 pm ET
Football Webinars
secondstreetlab.com/webinars
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GEAR UP FORQ4
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Monthly Breakdown
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OCTOBERFall
Halloween
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FallSweepstakes
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Kansas City StarKansas City, MO | Home Improvement Sweepstakes
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Kansas City StarKansas City, MO | Home Improvement Sweepstakes
$20KREVENUE
1,668OPT-INS
#PromotionsLab
HalloweenPersonality QuizPhoto Contest
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Quiz Ideas:Halloween CandyScary MovieSpooky Local Trivia
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QuizAdvertisers to Target
Seasonal ShopsGrocery StoresKid Retail & ServicesCorn Mazes & Haunted HousesAttractions
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Forsyth County NewsCumming, GA | Cutest Trick ‘r Treater
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Forsyth County NewsCumming, GA | Cutest Trick ‘r Treater
26ENTRIES
10,714VOTES
#PromotionsLab
Sample Calendar for OctoberPromotion Month Sponsor Revenue
Fall Fun Theme Week OctoberWineries, Farmer’s Markets, Orchards,
Corn Mazes$10,000
Home Improvement Sweepstakes October
Home Services, Furniture Stores,
Builders/Contractors$7,500
“What Holiday Candy Are You?” October
Halloween Activities & Events, Haunted Houses,
Corn Mazes$5,000
Halloween Photo Contest Late Sept. Kick-off
Goodwill, Costume Shops, Kid Activities &
Retail$7,500
#PromotionsLab
NOVEMBERFootball
Thanksgiving
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FootballHigh School Sports Ballot
Ticket Giveaway
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The Daily HeraldEverett, WA | Prep Football Fan’s Choice Awards
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The Daily HeraldEverett, WA | Prep Football Fan’s Choice Awards
893OPT-INS
$6K REVENUE
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WFLD-TVChicago, IL | Bears vs. Vikings Ticket Giveaway
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5,586OPT-INS
8,805 ENTRIES
WFLD-TVChicago, IL | Bears vs. Vikings Ticket Giveaway
#PromotionsLab
ThanksgivingPersonality Quiz
Grocery Sweepstakes
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Quiz Ideas:Thanksgiving FoodParade FloatBlack Friday Shopper
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QuizAdvertisers to Target
Grocery StoresAutomotiveRestaurant and DiningRetail Specialty Food Market
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WPSD-TVPaducah, KY | Food for Friends
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WPSD-TVPaducah, KY | Food for Friends
$68,000REVENUE
75%INCREMENTAL
REVENUE
$10,000REVENUE
4,598ADVERTISER
OPT-INS
#PromotionsLab
Sample Calendar for NovemberPromotion Month Sponsor Revenue
High School Sports Ballot November Auto, Financial, Healthcare, Retail $10,000
Football Ticket Giveaway August - December
Auto, Recreation, Food/Bev. $5,000
Quiz“What Thanksgiving food
are you?”November Grocery Store,
Specialty Market $5,000
Grocery Giveaway NovemberAuto, Financial, Grocery Store,
Specialty Market$7,500
#PromotionsLab
DECEMBERHolidays
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HolidaysGolf Card
QuizSweepstakes
Photo Contests
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The Daily NonpareilCouncil Bluffs, IA | Southwest Iowa Golf Card
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The Daily NonpareilCouncil Bluffs, IA | Southwest Iowa Golf Card
$32KREVENUE
371CARD SOLD
#PromotionsLab
Quiz Ideas:Naughty or NiceHoliday Movie TriviaHoliday Movie Personality
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MyFox 8 WGHPHigh Point, NC | Christmas Train Ride
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MyFox 8 WGHPHigh Point, NC | Christmas Train Ride
2,703ENTRIES
5,316NEW OPT-INS
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B97FMNew Orleans, LA | Haydel’s Bakery
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B97FMNew Orleans, LA | Haydel’s Bakery
$5KREVENUE
4xINCREASE IN SPENDING
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KIRO TVSeattle, WA | Santa’s Favorite Pet Contest
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KIRO TVSeattle, WA | Santa’s Favorite Pet Contest
1,200ENTRIES
4,499REGISTERED
USERS
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Sample Calendar for DecemberPromotion Month Sponsor Revenue
Golf Card Late November Golf Courses $75,000
Personality/Trivia Quiz DecemberRetail, Shopping Center, Movie
Theater, Attractions$5,000
Sponsored Sweepstakes December Dining, Retail, Grocery, Dining $5,000
Advertiser Contest Evergreen Financial, Health, Dining, Retail $5,000
Pet Photo Contest DecemberBoarding Services,
Pet Retail, Pet Services
$7,500
#PromotionsLab
SUCCESSTOOLS & RESOURCES
#PromotionsLabGet Certified by July 31st
Enter for a
Chance to Win!
#PromotionsLab
• Contest Planning• Ecommerce
Planning• Ballot Planning
Planning
#PromotionsLab
• Contest Sales• Ecommerce Sales• Ballot Sales• NEW!
Advertiser ContestsSelling
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• Sweepstakes Admin• National Sports
Admin• Ecommerce Admin• Submission Admin• Ballot AdminExecuting
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Get Certified in
<90Minutes
#PromotionsLabsecondstreetlab.com
#PromotionsLab Sign Up for Our Newsletters
#PromotionsLabDownload the Playbooks
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July 14th
1 pm ETHS and College
July 23rd1 pm ET
August 13th
1 pm ET
Football Webinars
secondstreetlab.com/webinars
#PromotionsLab
Planning for the Year
August 18th at 1PM ET
secondstreetlab.com/webinars
#PromotionsLab
Promotions for the Holidays
August 27th at 1PM ET
secondstreetlab.com/webinars
#PromotionsLabsecondstreetlab.com/calendar
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TAKEAWAYS
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START PLANNING NOW
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FIND THE COMBINATION THAT WORKS FOR YOU
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SET TIME-BOUND, MEASUREABLE GOALS
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Matt Chaney@mattchaney
Liz Crider@emcrider
QUESTIONS?
#PromotionsLab
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