Q3

WHAT INSTITUTIONS COULD SELL MY PRODUCT WORLDWIDE?

I think that a company such as the International publishing company(IPC) would distribute my magazine well, because the company produces a wide range of magazines not in a specific genre, therefore my magazine will fit in well. This is because the rock/pop genre isn't as widely popular as other such as rock or hip-hop, therefore there isn’t many well known companies that specifically produce this genre of music. However they have some magazines based around the same genre, so it’s not unfamiliar. Also because of the vast range and the amount of magazines the IPC distribute, means they are well known and therefore trusted. For example NME is an example of a magazine that the IPC produce and distribute, NME is magazine under the genre of rock OR alternative. NME is arguably the biggest alternative music magazine in the world, and therefore is recognised as a distributer of this genre. This suggests that people will recognise my rock/pop magazine is of a good standard. IPC sell over 350 million magazine copies worldwide. The evidence is shown on the next page.

What type of institution would distribute your magazine?

This image to the right proves that Time Inc. (IPC) is a wide seller of magazines and distributes a huge number of magazines worldwide, this means they sell and produce a high standard of magazine, therefore I would like my magazine to be distributed via Times Inc. This is an example of one of the magazines that the company distributes a well known worldwide magazine, It is a slightly different genre than to my genre I am using for my magazine.This means that my magazine would also be in contest with this magazine as they would be very similar magazines with similar content and artists.

Time Inc. mainly sell in the UK and America however sell overall in 33 countries. The main music magazine ‘NME’ is sold only in the UK, this would be similar to mine although I would prefer my music to be distributed all over Europe rather than in the states. I believe the UK is more into this genre of music as well as other parts of Europe and therefore I think most of the revenue would be accessible in this part of the world.

Worldwide Sales