Q2 evaluation

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXT?

Q2

To ensure that all three of our products were successful we needed to make sure that they were promoted in an effective manner, in which applying

various digital strategies to the production. The ancillary text consisted of; Magazine front cover,

poster and horror trailer that had themes and conventions of horror. My group decided that in

order to make our ancillary text consistent using one of the main characters from the trailer on the

magazine front cover would allow the audience to relate

Film Poster

This gives information to the audience knowing what character was who and

This helps to build our audience of explorers and aspirers as people will want to watch our movie knowing that ‘Hunt’ was good

We decided to use the red ribbon for the scroll to show that there is a negative outcome with a good beginning. Thus being the graduation linked in with slasher.

The colour red is repetitive throughout our trailer as it’s a symbol of horror and danger.

Gives the audience a hint of what the trailer has to offer in which telling the story.

The main image of the scroll is an icon for graduation. I thought of having the killers hand and the final girl holding both ends of the scroll to represent a battle

The background of this poster is black to emphasise on the theme of out production being Graduation.

‘Ledlight’ was the font used because it has a distorted effect

Magazine Front Cover

We wanted the masthead to look simple to have a contrast with the name as nightmares are always over the top and exaggerated.

Allows the audience to interact and get involved by visiting the website.

The main image shows a character looking terrified and scared. This suggest that the killer may be in front of her.

Release date of magazine is released in the same month as the trailer. This is to keep the audiences talking in which continuing to build a wider audience

Leaves the audience clueless as in to why they would want to watch the film in theaters.

Barcode and price are placed next to each other to indicate how much it cost

This should grab the audiences attention to know about the killings and why they were done you must buy a copy of the magazine

The words chosen in the tagline corresponds with the title of the magazine

Colour

Throughout our production work my group and I stuck to the codes and conventions of a horror trailer. This is because we

used the same colours that became repetitive so that the audience will familiarise them with upcoming events. The

colours used were; Black, Grey, Red, White and Yellow. However one could say using yellow is going against the codes and

conventions or horror.

I used the colour yellow for the release date of our trailer because the scroll is yellow and they both sit on the same level of importance. The colour Yellow is an attention getter in which it immediately grabs the viewers eye. It is associated with joy and happiness, it happens to intellect energy indicating honor and loyalty in which this relates to graduation. Grey creates

forced shadows and gloomy effects. The colour Red was used to relate to the genre of horror as well as to break out from the

dominant black background. However this also implies danger violence and abuse as the blood connotes death. The colour

Black entails a journey of the untold with neglected ridicules.

Iconography

We haven't given much away from our ancillary text, thus being the poster and magazine cover. We used a scroll because this is a poplar theme of graduation that many

people are familiar with. The two hands grabbing onto both ends of the scroll suggest that there may be a battle between the two characters. However, the viewer will understand this when the trailer has been watched. Also the fact that neither of their faces are shown suggest that they may fear of being seen this automatically creates a build up of excitement as

the audience may be intrigued to find out who these characters are. Reinforcing conventions of horror posters gathered from my research, we incorporated blood. This

suggests and symbolises that danger and violence may be involved at the same time creating mystery. The strong block

of back for the background implies a journey of mystery of the untold and fear in which the unknown of death. The background of the magazine cover creates a sense of

confusion as it is unsymmetrical.

In terms of the poster we have kept it consistent due to the fact that these colours are represented in the trailer

constantly with the continuous use of red and black (to show danger and fear). I would say the reason why our magazine

cover doesn’t have the killer on it like most horror magazines, is because through out our trailer the killer is hidden, by this meant the killers face is not shown, only the feet in which the shoes he or she walks in and a black silhouette. Mystery itself

is the mask of the killer.

Uses of Gratification

When looking at our other ancillary text we have assimilated cover lines and prize draws to allow audience members to

build relationships and social groups within the target audience. For example ‘Win a chance to meet the cast of

Graduhate’ and ‘Exclusive interview with Blessing Baneful’. The fact that consumers get a chance to participate in such an

opportunity this influences them to spread word of mouth. Being that it is an exclusive interview consumers may wonder

who this character is as her name as a person is not established fully in the trailer. This is to persuade them to buy

the magazine and watch the movie

The masthead would also influence consumers to buy the magazine as ‘Nightmare’ satisfies information about our movie, which would persuade them to clutch onto it and never let go.

Camera shots and Angles

In our production trailer we used various shots to create numerous amount of affects for the viewers. We used close ups to show confinement locked behind bars to create an

atmosphere and emphatic feeling with the audience. Evidence for this was the red scene, this was when the teacher

happened to get locked in the class office.

In what ways are all my products similar?

All three products contain a theme of horror, using the same colours for the audience to connect and familiarise themselves

with the messages behind them. On all three text the main focus is on the final girl and not the killer because in the trailer

the killers face is not shown.