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Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA [email protected]
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Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA [email protected].

Dec 20, 2015

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Page 1: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

Q1 launch: How to win in the Enterprise Data Centre

John Rollason

Product Marketing Manager EMEA

[email protected]

Page 2: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

2Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Top 5 “ity’s”

5. Productivity5. Productivity

4. Availability4. Availability

3. Scalability3. Scalability

2. Flexibility2. Flexibility

1. Simplicity1. Simplicity

Page 3: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

3Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Agenda

The Data Centre opportunity

NetApp in the Data Centre

Why we win ?

What’s new ?

What’s next ?

Page 4: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

4Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Opportunity

In 2005 NAS market = $1.9B, while FC SAN = $8.3B

Combined storage and replication software = $8.9B

Data Center is the single biggest growth opportunity

Time to focus on a broader market presence

TechnicalTechnicalAppsApps

FileFileServicesServices

Depart-mental

Remote Office Data Center

PastNetApp Targets

Opportunity

Page 5: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

5Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Agenda

The Data Centre opportunity

NetApp in the Data Centre

Why we win ?

What’s new ?

What’s next ?

Page 6: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

6Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Agenda

The Data Centre opportunity

NetApp in the Data Centre

Why we win ?

What’s new ?

What’s next ?

Page 7: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

7Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Simplified Architecture

Multiple architectures Incompatible tools and

processes Lots of experts Functional silos Expensive integration

Common architecture, tools & processes

Fewer experts Improved business agility

Storage Industry Model NetApp Model

1. Simplicity1. Simplicity

“NetApp is like what the 737 is to our business. We are able to use one device to meet all our storage needs.”

Page 8: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

8Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Highest Storage Utilization

What You Buy

WA

ST

EW

AS

TE

Costs More

App 2

App 3

App 1

Saves Money

App 2

App 3

App 1

What You Buy

Industry: 30 - 40% Utilization NetApp: 60 - 75% Utilization

2. Flexibility2. Flexibility

“Once we moved to NetApp FlexVol, our storage utilization went from 43% to 76%”

Page 9: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

9Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Flexible Cloning for Test & Development

8 Minutes

2 Days

1:5

Production Test & Dev.

1:1+

Production Test & Dev.

Industry Model NetApp Model

2. Flexibility2. Flexibility

“All developers get live production copies instantly. This results in higher quality applications at lower costs, faster.”

Page 10: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

10Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

NetApp is Proven in Large Scale SANs

Verizon relies on NetApp for more than 300TB of primary storage as well as to run a number of applications including Oracle, Informix, DB2, SQL

exchange, and Sybase.

3. Scalability3. Scalability

Page 11: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

11Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Cost Effective Business Continuity

Primary Secondary

Requires identical systems Replicate to lower cost storage

Primary Secondary

4. Availability4. Availability

Industry Model NetApp Model

$$$ $$$ $$$ $

“NetApp offered a significantly more robust and flexible solution that costs 3x lower than the alternative.”

Page 12: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

12Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Industry Leading Data Security

Wire-speed encryption

Comprehensive and centralized key management

Solutions for multiple protocols

Superior certification levels

Encryption & Retention

Production

Archival

Test & Dev

DR Center

4. Availability4. Availability

Page 13: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

13Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Provisioning The Easy Way5. Productivity5. Productivity

1. Need More table space 2. Check for more space on the File System 3. Contact Sys admin 4. Create a new data file 5. Expand the table space

StorageAdmin

AppAdmin

ServerAdmin

2. Check for more space on the File System3. Provision more space based on pre-set

policies using a wizard

1. Need More table space

Traditional Approach NetApp Approach

6. Check for more space on the server 7. Contact storage admin 8. Inform the server that new storage is available 9. Expand the volume group10. Expand the file system11. Contact App admin

12. Provision New RAID group13. Provision new LUN(s) for application14. Assign the LUN(s) to the application server HBA(s)15. Adjust LUN security16. Find available target for point-in-time17. Find available target for remote copy18. Match source / target pairs 19. Contact sys admin

Total time in a yearto provision10 serverseach week

Total time in a yearto provision10 serverseach week

260HOURS

17HOURS

Page 14: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

14Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Cloning for Test & Development

1. Prepare target system volumes for the database files and database file system

2. Shutdown source database or putdatabase into online backup mode

3. Copy Data file to the target systemvolumes

4. Repeat step 2 for each data file5. Restart the source database6. Copy the database file system

to the target system7. Configure the target system

database server8. Restart the new target database server9. Roll forward redo logs if required

1. Select the source clone2. Select target system3. Few clicks to submission

5. Productivity5. Productivity

Traditional Approach NetApp Approach

StorageAdmin

DBA

ServerAdmin

Total time every year for cloning 10 production systems

Total time every year for cloning 10 production systems

728HOURS

9HOURS

Page 15: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

15Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Mercer Study Proves: Industry's Best TCO

NetApp = 62% lower TCO than Symmetrix

NetApp = 35% lower TCO than CLARiiON

To

tal C

ost

Ind

ex

0

50

100

150

200

250

300

Acquisition Costs

Downtime Costs

155

260

100

NetAppFC SAN

EMCCLARiiON

EMCSymmetrix

Management Costs

171

HPEVA

Source: Mercer Database Storage Total Cost Comparison Interviews, December 2005 – January 2006

Page 16: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

16Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Agenda

The Data Centre opportunity

NetApp in the Data Centre

Why we win ?

What’s new ?

What’s next ?

Page 17: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

17Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Q1 Launch - Data Center Proven

New FAS6000

New Manageability Software

New FC SAN Support

New Services

Page 18: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

18Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Agenda

The Data Centre opportunity

NetApp in the Data Centre

Why we win ?

What’s new ?– Data ONTAP 7.2 including FlexShare– FAS6000 & V6000– NetApp Manageability Software family– 4G FC SAN

What’s next ?

Page 19: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

19Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Create Flexible Volumes and Deliver QoS

Pool disks for 2-5 times better performance

Volumes not tied to physical disk

Change volumes on the fly

Deliver Quality of Service (QoS) by setting priorities

with FlexShare

2. Flexibility2. Flexibility

Data Ware-

housing

Files OLTP

ERP

Messaging

Priority 3

Data Ware-

housing

Files

Priority 1

OLTP

ERP

Priority 2

Messaging

Page 20: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

20Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Tiered Heterogeneous Storage

FAS6000: Extending the Industry’s Broadest Family

V6070504 TB

V6030420 TB

GF27016 TB

V3050168 TB*

V302084 TB*

GF98096 TB

FAS6030420 TB

FAS3050168 TB

FAS27016 TB

FAS2504 TB

FAS6070504 TB

FAS98096 TB

FAS302084 TB

3. Scalability3. Scalability

Page 21: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

21Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

FAS6000: Large-Scale SAN Consolidation

One system for 100s of applications

~2x performance of FAS980

Modular expansion

Over 1,000 disk drives and 500 TB

3. Scalability3. Scalability

Page 22: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

22Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

NetAppModularStorage

Frame ArrayStorage

# o

f D

isk

Dri

ves

500

750

250

1,000

FA

S6

070

1,008

EM

C C

X3-

80

480

EM

C S

ym

met

rix

DM

X-3

2,400

HD

S T

agm

aSto

re U

SP

1100

1,152H

DS

AM

S10

00

450F

AS

603

0

840

EM

C S

ym

met

rix

DM

X-3

000

576

FAS6000 Offers Frame Array Class Scalability

3. Scalability3. Scalability

Page 23: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

23Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

End-to-End 4Gb FC SAN Fabric

OS & FailoverSolaris, Windows, AIX, HP-UX & Linux Attach Kits; VMware and Netware supportMultipath and Cluster Support

Provisioning & App MgmtSnapManager®, SnapDrive™

HBAEmulex, QLogic HBAsNative HBA support for Solaris, AIX, HP-UX

Fabric Switch Brocade SilkWorm 200E, 4100, 4900Cisco MDS 9020McDATA Sphereon 4400, 4700

Director Brocade 48000 Cisco MDS 9216, 9506, 9509, 9513

Hosts Fabric

FAS6000/V6000 Series Dual-port, PCI-E adapter

FAS3000/V3000 Series Dual-port, PCI-X adapter

Systems Service

SAN ServicesSAN Design & Implementation

SAN Data Migration

B&R Design Implementation

3. Scalability3. Scalability

Page 24: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

24Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

NetApp Manageability Software Family

Comprehensive solution

Integrated Data Management (IDM) approach

Delivering the highest productivity and flexibility

Tight integration with Tier 1 applications and SRM partners

5. Productivity5. Productivity

Page 25: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

25Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Simplifying Manageability5. Productivity5. Productivity

Centralized Management

Server-based Management

Application-based Management

Storage Management

AppAdmin

Storage Admin

Server Admin

Storage Services

Traditional Approach NetApp Approach

Integration & Automation

Datasets& Policies

Integrated Data Management

Page 26: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

26Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Storage Admins Focus on High Value Activities

5. Productivity5. Productivity

Centralized Management

Server-based Management

Application-based Management

Storage Management

AppAdmin

Storage Admin

Server Admin

Storage Services

Traditional Approach NetApp Approach

Integration & Automation

Datasets& Policies

Integrated Data Management

STORAGEOPTIMIZATION

STORAGEOPTIMIZATION PERFORMANCE

MANAGEMENT

PERFORMANCEMANAGEMENTBUSINESS

CONTINUITY

BUSINESSCONTINUITY

Spending more time on high-value activitiesActing as a help desk

Page 27: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

27Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Top 5 – May 8th onwards

5. Productivity5. Productivity

4. Availability4. Availability

3. Scalability3. Scalability

2. Flexibility2. Flexibility

1. Simplicity1. Simplicity

ONTAP 7.2 with FlexShare

FAS6000, V6000, 4G FC-SAN

Manageability Software Family

NEW

NEW

NEW

Page 28: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

28Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Agenda

The Data Centre opportunity

NetApp in the Data Centre

Why we win ?

What’s new ?

What’s next ?

Page 29: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

29Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

The Evolution of Storage

MarketAdoption

Cycles

Direct AttachedStorage

NetworkedStorage

(SAN + NAS)

Today

Page 30: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

30Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

The Evolution of Storage

MarketAdoption

Cycles

Direct AttachedStorage

NetworkedStorage

(SAN + NAS)

“Scale Up”Today

Page 31: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

31Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

The Evolution of Storage

MarketAdoption

Cycles

Today

Direct AttachedStorage

NetworkedStorage

(SAN + NAS)

“Scale Out”

ScaleOut

Page 32: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

32Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Data ONTAP® GX SystemOverview

Single system image for 2 - 20 nodes Linearly scale to multi-GB/sec throughput Scale to 5PB capacity Built for continuous operation Online load balancing and scaling Robust functionality for HPC Fully integrated, single vendor solution

Page 33: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

33Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Data ONTAP GXSimplest to manageHighest performanceHighly reliableTrusted vendor

Data ONTAP GXSimplest to manageHighest performanceHighly reliableTrusted vendor

The most practical high-performance scale-out storage system.

Data ONTAP® GX SystemBenefits

Plus New Capabilities Global namespace Clustered file system Load balancing Single system management

Plus New Capabilities Global namespace Clustered file system Load balancing Single system management

Key Data ONTAP 7G Capabilities WAFL® FlexVol™ RAID-DP™ Snapshot™

Key Data ONTAP 7G Capabilities WAFL® FlexVol™ RAID-DP™ Snapshot™

Page 34: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

34Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Data ONTAP® GX SummaryComplete Solution for HPC

Highest performance

Simplest to manage

Highly reliable

Windows®

Global Namespace, File and Directory Striping

Data ONTAP GX System

FC SATAFC FCSATA SATA

Linux® Cluster UNIX®

Page 35: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

35Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Summary: UK Data centre launch highlights

NetApp to challenge

EMC’s range“Network Appliance

is planning to challenge EMC’s dominance at the high end with the

launch of a range of products aimed at

large volume storage.” – Microscope

NetApp looking to out more pressure on rivals

“”Network Appliance wants to steal market share and revenue from rivals EMC and HP with the launch of two Fibre Attached Storage (FAS) products,

and a range of high-end software and services.” - Computing

NetApp guns for

EMC and HP“ Our new offerings

position NetApp as a clear leader. We are growing three times

faster than the industry average in

enterprise application data

centre.” -The Register

NetApp rivals top-end EMC“Storage giant Network Appliance will today announce new high-

end disk systems, designed to compete against the best offerings from EMC and Hitachi data Systems.” – IT Week

NetApp's datacentre

drive“NetApp's

management focus is all on storage. Its

track record of introducing and

developing storage technology is excellent.” - Techworld

Page 36: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

John Rollason

Product Marketing Manager EMEA

[email protected]

Page 37: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

37Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

NetApp is Data Center Proven

Operating in more than 5,000 data centers worldwide

Over 8,900 contractsfor 24x7 global support

Fastest SAN growth in the industry

Above average customer satisfaction: 9.3 out of 10

Over 5.5 million Exchange seats worldwide

SAP, Oracle and others run their business on NetApp

Page 38: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

38Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Introducing – Application Suite

SnapManager products provide Integrated Data Management for SQL Server and Oracle databases and for Microsoft Exchange

Provides application admins and DBAs the ability to manage their own data in order to achieve:

– Application consistent snapshots

– Recovery of data in case of errors or disaster

– Clone for Test and Dev

Page 39: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

39Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Introducing – Server Suite

SnapDrive products provide Integrated Data Management for Windows and UNIX environments

System Admins can provision storage faster and manage all of the server volume manager and file system dependencies

ApplianceWatch products simplify management of NetApp systems within 3rd party ‘system management’ consoles like Tivoli, Openview, and MOM

Page 40: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

40Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Introducing – Data Suite

Business Continuance Option provides complete data protection management of Snapshots, SnapVault, SnapMirror, and OSSV

– Will eventually include Back-up Manager (Freya) & DRM (Freya+1)

Data Migration Manager provides simple to use data migration between Windows and NetApp Storage systems.

Virtual File Manager enables an IT admin to setup and protect his file data. It enables data protection at the virtual namespace level with no need to worry about how the data is spread out.

Page 41: Q1 launch: How to win in the Enterprise Data Centre John Rollason Product Marketing Manager EMEA john.rollason@netapp.com.

41Restricted to NetApp Employees & NDA Channel Partners. Copyright (c) 2006 Network Appliance, Inc. All rights reserved.

Introducing – Storage Suite

Operations Manager (previously known as DFM) provides policy-based controls and comprehensive storage and infrastructure management for storage admins

File Storage Resource Manager provides file-based storage utilization reporting and analysis

SAN Manager enables visualization, efficient monitoring and management of fibre channel storage networks