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1. A2 Media Evaluation Q1 By Amy Crouch
2. Q1: In what ways does your media product use, develop or
challenge forms and conventions of real media products?
3. Indie-Rock Conventions Based on the research I conducted
about the Indie-Rock genre here are the typical conventions that
seemed to be a common appearance in the genre: Usually set in urban
environments, backroads due to low budgets. Indie Clothing- Dark
colours,skinny jeans,leather jackets,checked clothing. Close-up
shots-show emotion Editing effects, (black and white) All male
bands are more popular and females that star are usually under the
theory of the male gaze.
4. Rural Environments In our music video we challenged the
typical convention of a urban environment however were we could we
tried to use backroads to fit with the genre conventions. With
living within the rural area it was appropriate to film around the
area and it was also convenient to us. However videos such as
Arctic Monkeys- One For The Road, also challenged this convention
setting their video in a rural area on a farm. As you can see from
the images below you can see it is set in rural environments and
the use of backroads. We believe this image displays some urban
with the use of industrial work taken place.
5. Clothing Within music videos there is a convention that
costumes/clothing are often indie-rock/grunge fashion. We conformed
this convention and used this as part of our costume choices for
out music video. Due to the indie-rock band usually consisting of
male members we made one of out female roles have the tomboy look
and wear the more boyish items of clothing. As you can see Alyssa
is wearing skinny black jeans and the baggy checked shirt from
research in indie bands, bands such as Arctic Monkeys wear this
style with the checked shirt and skinny jeans,this ensures we are
suited to the clothing convention.
6. Clothing With the other cast member (played by myself) we
wanted to have a more feminine look however sticking to the
indie-rock/grunge fashion. With the use of females in indie-rock
videos rare it was difficult to find appropriate clothing
inspiration based from other artist and their music videos. In
order to get the most appropriate fashion for the genre I carried
out some research and look on various websites such as boohoo.com
and topshop.com. I also used Pinterest to research the grunge
clothing fashion to get an understand on the fashion.
7. Clothing From the research we felt the appropriate outfit
was to have a Tartan skirt as tartan/checked was a common theme in
grunge fashion and we felt a skirt was appropriate to represent the
famine aspect which we desired. Black boots and black top was also
a common theme and also conforms to the indie rock theme of dark
clothing as well as the leather jacket that is worn. Leather Jacket
Tartan Skirt Black Heeled Boots
8. Close-Up Shots In Indie-Rock video close up shots are often
used to show emotion of the character/band members, this is emotion
is often anger,sadness or even emotionless. Throughout our video
one of the main characters remained unidentified through as part of
the narrative so the amount of close up shots were limited however
during the end of our video when the characters identify was
revealed the close up shots of this character showed happiness
challenging the usual conventions. In the video 1975-Robbers and
Arctic Monkeys-Whyd you Only Call Me When Youre High this
demonstrates to close up shots used of the artist and their facial
expression used compared to our use of close up shot
9. Editing From looking at other Indie-Rock music videos as
part of my research and planning tasks a large majority of music
videos produced by the 1975 are edited in black and white and this
is also a common theme in other indie-rock music videos. We decided
it would be appropriate to edit our own video this way in black and
white to convey to the indie-rock conventions and we also believe
is creates to the dark mystery feel to the music videos which is
something we desired to have.
10. Goodwins Theory Andrew Goodwin identifies key features that
distinguish music as a form: A relationship between visuals either
Illustrating, amplifying or contradicting the lyrics A relationship
between the music and the visuals again either illustrating,
amplifying or contradicting the music Music genres have their own
music video style and iconography There is likely to be voyeurism,
particularly in the treatment of women Theres a demand on the part
of the record company for lots of close ups of the main
artist/vocalist. There is likely to be intertextual references
either to other music videos or to films and TV texts. I believe
that our music video conforms to 5 out of 6 of Goodwins
Theories.
11. Goodwins Theory Relationship between visuals and lyrics Our
music video Robbers conforms to the theory of the relationship
between visuals and lyrics, we demonstrated this on multiple
occasions. At the start of our music video one of the main
characters is sat on the bench reading a magazine which contains
images of models,whilst this is happening the lyrics state She had
a face straight out of a magazine. This highlights that the
girls/models in the magazine are what she aspires to be also the
girl whom she looks up to (who you see further into the video)
represents these beautiful models and she is a representation of
those models.
12. Goodwins Theory The second example of demonstrating the
relationship between visuals and lyrics is in the middle of the
video where the lyrics state Shes got a pretty kind of dirty face.
During this particular lyrics there is a clip of Alyssa putting up
pictures of the girl who she admires and wants to look like, these
lyrics represent that her face is beautiful and she has beauty on
the outside but she also has a dirty way of showing who she really
is and under that beauty it is something not very nice. This
overall mean that beauty isn't everything that personality and
being a nice person is also important and this is demonstrated
later on during the video.
13. Goodwins Theory Relationship between the music and the
visuals Throughout our music we tried were possible to use on beat
editing, I believe this makes our music video more engaging and as
an audience it makes a better viewing experience as well as making
some scenes more memorable. A common theme which we created in our
music video is creating an on beat edit between the footsteps and
the background beat of the original song. Also in the video there
is a scene of the girl putting up the pictures then standing back
to appreciate her work, at this point the lyrics repeat stay and
the shots change each time on the beat. Another example between the
relationship between music and visuals Is where there was a use of
lip syncing at the moment where the girl character that is being
admired finds the written note and at lip syncs You find out
everythings gone wrong Please click the boxes below to view our
examples of on beat editing in our music video.
14. Goodwins Theory Voyeurism of women Voyeurism is the
watching of people in certain behaviours. often in the media and
most certainly in music videos we see females portrayed as a sex
symbol and more likely from a male perspective. However in our
music video we did not really portray the females being seen as a
sex item as we did not feel this would be appropriate for our
genre. However the common theme for our video does demonstrate the
use of voyeurism by the use of following/watching a female, this is
shown twice in our video Firstly the main character who has
obsession with the other female demonstrates voyeurism several
times through out the video, one in which is the following her to
school and waiting by the gates for her to walk in
15. Goodwins Theory Another example of voyeurism is the
arranging all the photographs of the girl and circling the
particular targeted girl. Although this may not be physically
watching the girl it still initially portrays the aspect of
stalking. Typically voyeurism of women is usually shown from a male
perspective, we also demonstrated this in our music video to.
Towards the end of the video the popular female character is being
watched from a distance by a potential robber (which also links to
the title of our song) who is a male, this conforms to Goodwins
Theory of watching someone in a certain behaviour.