APPS Apple Samsung Sony Huawei HTC 1% 3% 4% 26% 44% Manufacturer share by ad requests Device share by ad requests 66% In-app vs. mobile web share by ad requets MOBILE WEB 34% TOP 5 smartphone model series by ad request share 0% 2% 4% 6% 8% 10% 12% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Mobile use by time of day (share of ad requests %) Source: AdColony network data January – March 2017. All ad requests across the DACH portfolio with 27 million users per month. NO. MODEL % 1 iPhone 6 17% 2 iPhone 5 13% 3 Samsung Galaxy S5 6% 4 Samsung Galaxy S6 5% 5 iPhone 7 3% Tablet Smartphone MOBILE FUN FACT Smartphones used 9 times more often than tablets Most mobile usage happening via apps Apple and Samsung in the lead HTC looses ground iPhone 7 makes it into the TOP 5 Still 2nd Screen? More mobile usage during TV-Primetime On average, mobile devices use up 25% of their power each day Battery stand by time of day in % (average of all users) iOS vs. Android share by ad requests 55% 45% Android gains ground in Q1 iOS Android 7% 93% Wifi vs. mobile data connection by ad request share Wifi dominates Wifi Mobile data connection 50% 55% 60% 65% 70% 75% 80% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Report is based on anonymous data with n=63400 users per hour on a workday. MOBILE USAGE IN GERMANY Q1 - 2017 Quarterly published mobile network report by AdColony Exclusive Q1 Mobile Data for Germany 90% 10% Hour Hour