Q-WIN Breakfast

www.twitter.com/IAmSimonDellwww.facebook.com/SimonDellwww.slideshare.net/SimonDell

Director of TwoCents Group

    Branding    Graphic Design    Marketing    Advertising

Social MediaWeb

Write for Marketing MagazineWrite for Jeweler MagazinePublishing Own book this year

Lion Nathan, HeinekenConsumer behaviourFMCG goodsRetailPromotionsSocial networking

   http://www.helphive.com/business-central/tag/customer-recommendations/

Core Channels

SocialMedia

Blogs

Facebook

YouTube

Twitter

LinkedInGoogle+

TECHNOLOGY

VIDEO

The End of TV?

2015

YouTube• Owned by Google; bought for $1.65 billion

• Ten minute and 2Gig limit on videos; partner accounts can get more

• 103 million monthly UNIQUE visitors in May 2010

• 24 hours of video uploaded every minute

• 1.12 hours per month spent on YouTube every month

• 5.8 billion videos streamed in June 2010 in US; 2 billion videos viewed PER DAY worldwide

• 47% of the global internet population visited YouTube in April 2010

Ways to engage

• Creating your own channel; commenting on videos

• Share, embed videos; create content

CONTENT

PLATFORMS

CASE STUDIES

Guzman Y GomezDi Bella CoffeeBlack Milk

MEASURE

Measuring Investment

ROI: the return.

Quantitative Data: the numbers.

Qualitative Data: the opinions.

Top Tips

•Have a Plan! Set Objectives!•Know Your Message•Stay On Brand•Help People Find You•Constant & Relevant

Communication•Get Everyone Involved•Listen! And Reply! •“A vocal minority, but an aural

majority” •Be a Resource•Develop Tabs