Media releases Additional material most frequently desired by journalists 98 % 95 % 91% Background information in PDF format Additional links Infographics PDF www Important social media tools 46 % 36 % 24 % 20 % 20 % Twitter Blogs Google+ LinkedIn Internet forums Significance of social media Great Moderate Little None Tremendous 26 % 26 % 30 % 13 % 6 % Means of research 94 % 79 % 74 % 21 % 25 % 27 % Search engines and company websites News agencies Newsletter Frequently used Rarely used Company blog Personal blog RSS feeds Research device No mentions of tablets or smartphones Desktop computer Laptop 85 % 15 % 55 % Internet Email inquiries 6 % 6 % 26 % Personal interviews Press conferences Source of information @ Time of day for research (multiple responses possible) 74 % 28 % 72 % 10 –14 o’clock 6 –10 o’clock 14 –18 o’clock Research tendencies of Swiss journalists * PwC journalist survey 2014 *Online survey of 60 Swiss business journalists, conducted in February 2014