Putting Web 2.0 to Work Web 2.0 Expo 2009 SF Ross Mayfield Chairman, President & Co-founder [email protected]
Putting Web 2.0 to WorkWeb 2.0 Expo 2009 SF
Ross MayfieldChairman, President & [email protected]
About Socialtext
•Founded in 2002, first vendor in the Enterprise 2.0 market
•Gartner #1 Visionary: Team Collaboration and Social Software
•Offices in Palo Alto, NYC, London
•5,000+ customers worldwide
Social Networking connected with Collaboration as a Service
Wikis& Blogs
SocialNetworks
Dashboards& Widgets
What People Expect, When They Work
Micro-blogging
What can they tools do at work?
How do these apply in the business world?
Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
Enterprise 2.0
Freeform Social Software Adapted for Organizations– Search– Linking– Tagging– Extensions– Signals
OrganizationsAre MadeOf People
Enterprise 2.0
Social Intranets Social Extranets
Social Media
Patterns are Evolving
Enterprise 1.0 Enterprise 2.0Document-centric People-centric
Structured Freeform
Taxonomy Folksonomy
Folders Tagging
Knowledge Management Knowledge Sharing
Need-to-know Need-to-share
One-to-many Many-to-many
Centralized Distributed
Top down Emergent
Heavyweight Lightweight
Rigid Flexible
Long time-to-market cycles Short time-to market cycles
Search Isn’t the Answer
• The average employee spends 1 day/week searching for people and information
• Search provides results, not answers• Discovery, however, provides answers,
sometimes from people. And context.
How do our employees know what needs time and attention?
Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
How do we work together to make the group productive?
Photo Credit: http://www.flickr.com/photos/wheatfields/116810137
How do we efficiently share information, questions and context with the people in your company?
How do our people discover
connections, knowledge and
experts?
Photo Credit: http://www.flickr.com/photos/salendron/947936275/
Near Time
Social Messaging• New, and near real-time• Ideas spread like wildfire • Organizations move faster
New
Old
Asynchronous Real Time
Human Resourcefulness
• Are your humans resourceful?• TransUnion saved $2.5m in 5 months with
Socialtext, CTO estimates $5-8m in 2009• How? People working together to solve their
own problems
Social Software Platform
Socialtext DashboardPersonalized and customizable widget-based dashboard --manage your attention efficiently and effectively
Socialtext WorkspaceWiki Workspaces and Collaborative Weblogsflexible collaboration to participate, re-use and create faster
Socialtext PeopleSocial networking for employees, partners & customers --discover connections, knowledge and experts
Socialtext SignalsSocial Messaging --Share links, Q&A and context