PUTTING EMPLOYEES FIRST - The professional body for everyone working in internal ...ciprinside.co.uk/wp-content/uploads/2012/07/Rachel... · 2017-07-03 · •Internal social networks

PUTTING EMPLOYEES FIRST CIPR INTERNAL COMMUNICATION CONFERENCE

Rachel Miller

How social media is changing internal comms

@AllthingsIC

www.rachmiller.com

#CIPRInside

PUTTING EMPLOYEES FIRST CIPR INTERNAL COMMUNICATION CONFERENCE

# CIPRInside

Share This: The Social Media Handbook

for PR Professionals (Wiley, 2012)

#CIPRSM

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Employee expectations have

shifted

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DO NOT

OPEN!

@briansolis www.briansolis.com

My theories:

• Internal social networks often ‘just appear’

within organisations

• Internal comms pros are expected to have

a good understanding of social media

• Social networks are put in place without

understanding why

• Internal comms pros learn about social

media via blogs and colleagues

Infographic by Sequel Group

37% don’t have an internal social network,

35% use Yammer, 30% use SharePoint

Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com.

Some questions multiple choice, so answers may be more than 100 per cent

11% don’t know who introduced

their internal social network

Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com.

Some questions multiple choice, so answers may be more than 100 per cent

47% didn’t define what they wanted

their network to achieve at launch

Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com.

Some questions multiple choice, so answers may be more than 100 per cent

86% of IC pros learn via blogs and

81% via colleagues

Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com.

Some questions multiple choice, so answers may be more than 100 per cent

88% of IC pros feel people expect

them to know about social media

Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com.

Some questions multiple choice, so answers may be more than 100 per cent

Stop, collaborate and listen

Images by www.businessillustrator.com

How to introduce social media in a

corporate environment

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The building blocks of change: Kotter

1. Establish a sense of

urgency

2. Form a powerful

group to lead the

change

5. Plan for and create

short-term wins

4. Empower others to

act on the vision

3. Create a vision

about the change and

communicate it widely

6. Consolidate

improvements

J.P. Kotter. Leading Change (1996) Harvard Business Press

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Info and images: www.knowledgehub.local.gov.uk # CIPRInside

Do your homework

Take a deep breath

Take the plunge

@AllthingsIC

pinterest.com/allthingsIC

www.rachmiller.com

Keep in touch

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