Purpose: Meaning of Life?
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Purpose: Meaning of Life?
PURPOSE FRAMEWORK SEPT 30 2015
BRAND2GLOBAL
“
Meaning of Life
Maximize Pleasure & Minimize Pain
Rule of Utility: "that the good is whatever brings the greatest happiness to the greatest number of people” (J. Bentham)
NO FUTURE WITHOUT PURPOSE FUTURE BRAND POWER = PURPOSE SEPT 30 2015
BRADN2GLOBAL
1. TRANSFORMATIONAL FORCES 2. MEANING 3. GUIDING FRAMEWORK
“ Persuasive Communication
MARKETING 200 C.E.
To Market
Market To
Market With
Through 1950 1950-2000 2000+
EVOLUTION OF MARKETING THOUGHT
VALUE CHAIN DISRUPTION
VALUE CHAIN DISRUPTION
VALUE CHAIN DISRUPTION
“
VALUE & AGGREGATION OF OPINIONS
“
SPEED OF CONNECTIVITY
CONSUMERS OF TOMORROW
CHANGING CONSUMER
“
TRANSPARENT VALUE CHAIN!
1. TRANSFORMATIONAL FORCES 2. MEANING 3. GUIDING FRAMEWORK
TO 2000: THE ERA OF DIFFERENTIATION
ERA OF TRANSPARENCY
TO 2050: ENTERING THE ERA OF TRANSPARENCY
NO HIDING! INTEGRITY = SURVIVE!
DON’T CHEAT!
THIRD EYE & SUPREME NETWORKS
1. TRANSFORMATIONAL FORCES 2. MEANING 3. GUIDING FRAMEWORK
Purpose
START INSIDE OUT BE CLEAR ON PURPOSE
25
“Organizing the world's information”
26
“ReBel”
27
“Humanizing Technology”
28
“Belong.”
29
1. CONTEXT
2. TRUE FROM WITHIN
3. CLOSER THAN YOU THINK
4. CONNECTING WITH HEAD AND
HEART
5. POWER FORMULA
1 ACTION WORD (VERB) + ATTRIBUTE (WHAT) =
MAX 5 WORDS
“
SUMMARY.
§ Value Chain Disruption = Transparency § Future Field of Competitive Advantage § Deliver beyond Promise § Integrity from within starts with Purpose § Use the Purpose Framework
WHAT TO TAKE WITH YOU
§ Shape CONTEXT § TRUE from WITHIN § CLOSER than you THINK § CONNECT with HEAD & HEARTS § 1 VERB + ATTRIBUTE = MAX 5 WORDS § WHAT IS YOUR PURPOSE?
PURPOSE FRAMEWORK
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