Purpose Definition: The mood board presentation is an exercise displaying various sets of images conveying different visual perspectives of a concept or word. Purpose: To help the creative team limit the guessing game of design and acquire your visual criteria. This session will help set the visual direction that fits within the Wine Connextion brand. Notes: • Discuss and brainstorm. • The more feedback the better! • There are no right or wrong answers. • All images are suggestive. They will not be used in the actual designs.
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Purpose
Definition:
The mood board presentation is an exercise displaying various sets of images conveying different visual perspectives of a concept or word.
Purpose:
To help the creative team limit the guessing game of design and acquire your visual criteria. This session will help set the visual direction that fits within the Wine Connextion brand.
Notes:
• Discuss and brainstorm.
• The more feedback the better!
• There are no right or wrong answers.
• All images are suggestive. They will not
be used in the actual designs.
Slide Outline
Creative Direction
LogoTypographyColorsImagery
Page Layout
Element of FocusImage ContainmentColor DensityVisual ImpactDefinition of Clean
Website Review
Wine RelatedNon-wine Related
Slide Outline
Creative Direction
LogoTypographyColorsImagery
Page Layout
Element of FocusImage ContainmentColor DensityVisual ImpactDefinition of Clean
Website Review
Wine RelatedNon-wine Related
Logo
Logo Characteristics:
» Any idea where the tagline will be in relationship to the logo?
» Is it a requirement that the tagline has to appear with the logo at all times?
» Are the purple grapes preferred over the pinkish color grapes?
» Should the Fine Wines seal be used on the site? If so any preference to where and how often?
Typography
The quick brown fox jumps over the lazy dog.
Tahoma
The quick brown fox jumps over the lazy dog.
Arial
The quick brown fox jumps over the lazy dog.
Verdana
The quick brown fox jumps over the lazy dog.
Georgia
The quick brown fox jumps over the lazy dog.Trebuchet
The quick brown fox jumps over the lazy dog.Times
Sans Serif Serif
Web fonts
» Web fonts will be used for the majority of the site. Which one is preferred?
Typography
Graphic fonts
» Graphic fonts will be used minimally for the website design. Which style is preferred?
1.
2.
3.
4.
5.
Defining the Color Palette
Existing color usage
» Colors depicted below are currently being used. Are these the correct colors for website?
Logo / Seal Print / Terra Cotta’s
Imagery – In Store
Imagery from wholesalers
» Are the wholesalers uploading an image of the full bottle, the label, or both?
» Will the sizes of images be standardized? Can we create dimension requirements for
wholesalers?
Imagery – Touchy Feely Pages
Imagery for touchy feely pages
» Store photography - preference for interior versus exterior?
» Store staff – do you want to have photos of store staff (especially for “Staff Picks”)?
» Is there any other imagery you want to consider in addition to above?
Slide Outline
Creative Direction
LogoTypographyColorsImagery
Page Layout
Element of FocusImage ContainmentColor DensityVisual ImpactDefinition of Clean
Website Review
Wine RelatedNon-wine Related
Type Color Imagery
Page Layout – Element of Focus
Contained Crossing Boundaries All Encompassing
Page Layout – Image Containment
Light Balanced Dense/Rich
Page Layout – Color Density
Page Layout – Visual Impact
Subdued Balanced Powerful
Page Layout – Clean
Modular Balanced White Space
Slide Outline
Creative Direction
LogoTypographyColorsImagery
Page Layout
Element of FocusImage ContainmentColor DensityVisual ImpactDefinition of Clean
Website Review
Wine RelatedNon-wine Related
Website Review
Website Review
Website Review
Website Review
Website Review
Website Review
Website Review
Website Review
Website Review
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