Purchasing Manager Meats and DairyMeats and Dairy Study:Case Study: Food With IntegrityFood With Integrity Doug GeorgeDoug George Purchasing Manager Meats and DairyMeats and Dairy

Case Study: Food With IntegrityCase Study: Food With Integrity

Doug GeorgeDoug George Purchasing Manager Meats and DairyMeats and DairyChipotle Mexican Grill

Food With IntegrityFood With Integrity

Protein Innovation Summit 2012Protein Innovation Summit 2012

Food With IntegrityFood With Integrity

Chipotle NaturalChipotle Naturalpp

• Highest Standard of Natural

• No Added Growth Promotants

• Never Ever Given Antibiotics

• Humanely Treated/Raised

N t l Di t• Natural Diet

USDA Agricultural Outlook Forum 2010 52

Natural StartNatural Start

• Started with Pork/Niman Ranch

• Poultry and Beef

• Currently 100% (periodic outages)Currently 100% (periodic outages)

• Meeting Future Needs

• Advancing our standards

USDA Agricultural Outlook Forum 2010 53

Natural Volume (In Pounds)Natural Volume (In Pounds)

2010 2011 2012 (est.)

Chicken 49,810,000 61,920,000 72,060,000

Beef 35,340,000 42,880,000 50,480,000

Pork 8,020,000 9,170,000 10,750,000

Total 93,170,000 113,970,000 133,290,000

USDA Agricultural Outlook Forum 2010 54

Natural ChallengesNatural Challenges

• Assuring Supply

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• Quality Assurance

• PricingPricing

• Continued advancement

• Education of customers

USDA Agricultural Outlook Forum 2010 55

Natural GrowthNatural Growth• Strong Understanding:

Meat ind str Prod cer thro gh Processor• Meat industry: Producer through Processor

• Cuts and Carcass utilization

• Pricing and Economics

• Chipotle’s long term needs

P h i• Purchasing • Pay a Fair Price

• Removing Inefficiencies• Removing Inefficiencies

USDA Agricultural Outlook Forum 2010 56

Natural GrowthNatural Growth• Partnerships

Prod cers S ppliers F rther Processors and Chipotle• Producers, Suppliers, Further Processors and Chipotle

• Diligent in relationships

• Understanding supplier relationships

• Being Open Minded• Change can be Good

• Flexibility

• Can we do something differently• Can we do something differently

• Mutually Beneficial

• Whole Foods/Fast Casual Restaurants

USDA Agricultural Outlook Forum 2010 57

Small/Local ProducersSmall/Local Producers• Developing Suppliers

• LogisticsLogistics

• Quality Assurance/Food Safety

• Pricing

USDA Agricultural Outlook Forum 2010 58