Digital Marketing Plan For Puma Presented By David Makacha
Jan 29, 2015
Digital Marketing Plan
For PumaPresented By
David Makacha
MARKETING OBJECTIVES • To increase sales revenue
by10%
• To increase market share in Africa by 5%
• To make Puma appear in the top ten of Sportswear searches in Search engines
• To Increase brand awareness through social networks
BUDGET
Budget Reconciliation in US Dollar
Facebook Likes and Post Promotion 1 090
800
Google Ad words 180
000
Super sport Website Banner Ads 100
000
Google Banner Ads (Desktop and Mobile) 10 100
000
Twitter Promos
25 000
Pinterest Promos
25 000
Your Tube Videos 1
800 000
Advertising Agency (180days x 5hrs/day x $250/hour) 250
000
Incidentals (Unexpected costs) + 500
000
TOTAL $14.
070. 800
TARGET CONSUMERS
• Status: Online shoppers of middle income
• Geographic: Germany, South Africa and USA
• Sex- Men and Women
• Ages 20-45
MEDIA STRATEGIES
Win puma sneakers, t-shirts, shorts or any product by simply liking our page. How easy is that?
Status update:
You want to look Smart this Winter? Then PUMA is ready for you.
Sponsored Posts
Sponsored
New Arrivals, Men’s sneakers. Hit like, buy now and don’t forget to share this post with your friends
Keywords are:o Puma shoeso Puma women o Sports wear o Men Sneakers o Puma Amazon
Puma Sports Equipment Puma offers the best Sporting RegaliaBuy Your Puma Sportswear Online http://www.shop.puma.com
Puma: Producing Sports wear for Winners Click here for our products
Banner Ads
MEDIA STRATEGIES CONTINUATION….
Content Marketing
Blogs
Search Engine
Optimization
• Write about puma products and sports
• Blog About Puma and its Products
• Optimize that content
Tweet Puma
Email About PUMA
Pin Puma
View Puma
EVALUATION: KEY PERFORMANCE INDICATORS
1) Sales Volume Increase, did it hit the target
2) Google Analytics- Measure traffic to the websites,
trace the origins and demographics (ROI).
3) Klout- to check the social networks influence
4) HootSuite to check for Facebook and Twitter
Results
5) Facebook Insights- number of people a message
reached and conversion through rate