PUMA and MediaMonks take Shanghai’s runners on mesmerizing ... · About PUMA PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear,

02 July 2019, 03:00 (CEST)

PUMA and MediaMonks take Shanghai’srunners on mesmerizing adventure

Interactive running experience “ - Run my Way” openedyesterday in Shanghai’s city center

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SHANGHAI, 2 July 2019 – Celebrating PUMA’s latest running campaign for the new Hybrid

Astro, the footwear giant teamed up with creative production partner MediaMonks to develop

an interactive running experience. In the middle of one of Shanghai’s busiest squares, a pop-up

pavilion invites the crowds in for a chance to test the new shoes, whilst running through a

PUMA-inspired mythical world in the form of a customized PUMA avatar.

MediaMonks created the complete interactive experience. Far from a traditional training

routine, visitors get immersed in a digital world with enchanting lore, bringing PUMA’s spirit

animal to life. The immersive game allows runners to become as lean and fast as a puma.

Moving away from leaderboards and power-ups, the experience takes you through three

imaginary virtual worlds — a city, a floating island and a dense forest — and encourages you to

try the new running shoes and explore this mesmerizing adventure at your own pace.

“PUMA’s brief focused on the beauty and fun of ‘running your own way’,stripping away the competitive tone of most running campaigns. That freedomled to a truly engaging fantasy world for runners to just enjoy, channeling theirrun by becoming an ‘actual’ puma. It’s been great to work with the PUMA teamon bringing this innovative trialing experience to fruition! A great example ofhow technology enhances creativity.”— Sanne Drogtrop, EP/Head of production at MediaMonks Shanghai

You can test the PUMA Hybrid Astro and claim your pair at the Hua Shi Guang Chang (

) plaza in Shanghai until July 7th.

ABOUT MEDIAMONKS

MediaMonks is a global creative production company that partners with clients across industries and markets tocraft amazing work for leading businesses and brands. Their integrated production capabilities span the entirecreative spectrum, covering anything you could possibly want from a production partner, and probably more.

Notes to Editors

About PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing

footwear, apparel and accessories. For over 70 years, PUMA has established a history of making

fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-

inspired lifestyle products in categories such as Football, Running and Training, Golf, and

Motorsports. It engages in exciting collaborations with renowned design brands to bring

innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA,

Cobra Golf and Dobotex. The company distributes its products in more than 120 countries,

employs more than 12,000 people worldwide, and is headquartered in

Herzogenaurach/Germany. For more information, please visit http:// www.puma.com

From creative campaigns and content to bespoke development and design, MediaMonks works above the lineand below the fold at the intersection of creativity and technology. Operating across teams, time zones, andtechnologies with an incredible in-house team of 950+ Monks. Their work is recognized by advertising and craftawards around the world, producing 131 Cannes Lions and 220+ FWAs to date.

Founded in 2001 and rooted in digital, you can find MediaMonks anywhere on the Web as well as in SanFrancisco, Los Angeles, New York, Mexico City, Buenos Aires, São Paulo, London, Amsterdam, Stockholm,Dubai, Mumbai, Bangalore, Singapore, and Shanghai.

In July 2018, MediaMonks joined forces with S4Capital to build out the production platform of the future. Underthe direction of Sir Martin Sorrell, MediaMonks is increasing its firepower on all fronts, adding new Monks,monasteries, and services such as data analytics and digital media buying.

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