Pulling It Together: Connecting External Activities With Internal Conversations

Ming Kwan, Global Digital Marketing Manager, Nokia's Keynote address at the Enterprise 2.0 Conference in Boston 2011.

Social activities in organizations are currently focused on three, distinct, areas. Internal – Enterprise 2.0, External – consumer engagement and Partner collaboration. This has led to different parts of our organization working on their own social initiatives, creating social silos. We are now connecting insights from our external activities with internal systems to reap the benefits of ownership, visibility & transparency.