Publishing Data on the Web 3RoundStones.com The DC, VA & MD Search Engine Marketing Meetup 11-March-2014 A talk by Bernadette Hyland, CEO Twitter: @BernHyland Email: [email protected]+1-877-290-2127 This presentation on http://slideshare.net/3RoundStones Extend Your Reach.
Publishing Data on the Web presented to the DC/Virginia/Maryland Search Engine Marketing Meetup Group. This is a gentle intro into why and how public & private sector organizations are adding structured content to their Websites to improve data sharing, search engine optimization and drive data re-use.
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Publishing Data!on the Web
3RoundStones.com
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The DC, VA & MD Search Engine Marketing Meetup 11-March-2014
“Big Data Is Important, but Open Data Is More Valuable”
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As change agents, enterprise architects can help their organizations become richer through
strategies such as open data.
David Newman, VP Research, Gartner
Big DataSimple data Complex data Legacy data
Successes of Linked Data !
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Why? Proliferation of knowledge bases for search engine exploitation • Google Rich Snippets • schema.org’s adoption of RDFa Lite • Good Relations vocabulary (consumer) • Facebook’s use of RDFa (“Like”) It is difficult to see successes because it is all “under the hood”
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