Publishing Production, Distribution, & Operations

Bill KasdorfVP and Principal Consultant, Apex Content Solutions Active in IDPF, BISG, W3C, SSP, IPTC, Idealliance

Production, Distribution, & OpsTen Themes and Trends that are Shaping Where We Stand and Where We’re Going in 2017

DBW

The most important news is not news:

1. All Publishing is Digital.DBW is about

books in a digital world,not just digital books, aka ebooks.

Authoring, Acquiring,

Developing, Editing,

Designing, Producing, Distributing, Promoting,

Discovering:It’s all digital.

“Digital Publishing” = PUBLISHING

DXM

Move over, KM, ECM, WCM, UI and UX:

2. DXM Became a Thing.digital experience managementNot just reading a book or a website,

but finding, getting, and using content effectively.

DXM

Move over, KM, ECM, WCM, UI and UX:

2. DXM Became a Thing.digital experience managementNot just reading a book or a website,

but finding, getting, and using content effectively.

joshua tallentBest Practices for

Metadata Management:What You Need to Know

to Do it Right

Multichannel

Digital Fatigue is real. But the p vs. e proportion varies by sector and genre.

3. “Multichannel” Includes Print.

“Print is back”? Nope. It never left.

People want options. We live in a multichannel world.

Multichannel

Digital Fatigue is real. But the p vs. e proportion varies by sector and genre.

3. Multichannel includes print.

“Print is back”? Nope. It never left.

People want options. We live in a multichannel world.

phil madans Embracing Complexity:

Thriving in a Multi-Product, Multi-Format, Multi-Platform World

ken brooks and phil sexton It’s All About the Customer:

How to Think Print + Platform + Product

COPE

But how do we actually do all this? And get our people on board?

4. Yes, We Can COPE.

create once, publish everywhere

It’s all about agile, modular workflows. We need to re-engineer for continual change.

COPE

But how do we actually do all this? And get our people on board?

4. Yes, We Can COPE.

create once, publish everywhere

It’s all about agile, modular workflows. Change never stops.

greg suprockliisa mccloy-kelley

michael gaudetCreating New Workflows that Work:

How to Reduce Friction in your Products, Processes

and People

Think Big

It’s not just about the text. It’s not even just about the book.

5. Broadening Our Perspective.

breaking down the silos

Designing and developing for all formats up front. Building intelligence into the process.

Think Big

It’s not just about the text. It’s not even just about the book.

5. Broadening Our Perspective

breaking down the silos

Designing and developing for all formats up front. Building intelligence into the process.

This theme is common to most of the sessions

in this track!

Think Small

It’s also about all the components— of the books, and the processes we make them with.

6. Getting Granular.

paying attention to the pieces

Chapter abstracts. Keywords. Images. assets. The things people will want to find.

Think Small

It’s also about all the components— of the books, and the processes we make them with.

6. Getting Granular

paying attention to the pieces

Chapter abstracts. Keywords. Images. assets. The things people will want to find.

bill rosenblattDoes Your Content Know Its Rights?

Taking Control

We’re finding out who our real customers are— and they’re finding us.

7. Power to the Publisher.

who’s buying your books, and where?

Selling books everywhere, and taking control of where they are.

Taking Control

We’re finding out who our real customers are— and they’re finding us.

7. Power to the Publisher

who’s buying your books, and where?

Selling books everywhere, and taking control of where they are.

ron martinezgareth jarretttara catogge

Taking Control of the Channel:Native Retailing, Agile Global Print,

and Managed Inventory for Book Publishers

Accessibility

It’s easier than ever—and more important than ever —to make books accessible.

8. Mainstreaming Accessibility.

accessible books are better books. period.

If you’ve got properly structured EPUB 3s, you’re most of the way there.

Accessibility

It’s easier than ever—and more important than ever —to make books accessible.

8. Mainstreaming Accessibility

accessible books are better books. period.

If you’ve got properly structured EPUB 3s, you’re most of the way there.

george kerschercharles lapierre

Accessibility Master Class:It’s Not Rocket Science,

and You’re Closer Than You Think

Convergence

Standards are building on each other and aligning to enable interoperability.

9. Converging Standards.

we’re getting closer to “one file works everywhere”

Yes, even for print!

Convergence

Standards are building on each other and aligning to enable interoperability.

9. Converging Standards

we’re getting close to “one file works everywhere”

Yes, even for print!

bill kasdorfdave cramer

Converging Standards:The Future is Happening Now, and You’ll Like What You See!

Don’t Panic!

Tools and technologies are getting more interoperable and easier to use.

10. Things are Getting Easier.

do more. struggle less.

Yes, roles and tasks are changing. But help, and opportunities, are all around you.

Don’t Panic!

Tools and technologies are getting more interoperable and easier to use.

10. Things are Getting Easier

do more. struggle less.

Yes, roles and tasks are changing. But help, and opportunities, are all around you.

thad mcilroy

Tools You’ll Wonder How You Lived Without

How to Thrive in an Era of Constant Change

Thanks!

Bill [email protected]+1 734 904 6252 | @BillKasdorf

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