Publishing backend data to the web

TERMINALFOUR & SunGard Higher Education

Unleashing your backend data on the web

SunGardHE European User Group 2011

Durham England

David Miller, [email protected]

Twitter: @terminalfour@jdavidmiller

Topics

• Who we are and what to we do• Trends in Web Content Management• Back end data for web sites• Examples sites• Benefits• How can it be achieved• Other possibilities• Conclusions

Finally a Web Content Management System built for Higher Education 2

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“We make it really easy for organizations to deliver and manage very large, highly

devolved, multilingual Websites, Intranets and Extranets”

“We make it really easy for organizations to deliver and manage very large, highly

devolved, multilingual Websites, Intranets and Extranets”

TERMINALFOUR in a nutshell ...

Primary Market: Higher Education

Primary Market: Higher Education


About TERMINALFOUR

• Established in 1996• Over 200 clients (UK, US, Canada, Ireland)

• Focus on Higher Education• Over 68 Higher Education Clients • Educause, HiEdWeb, EduWeb, Edustyle,

Uwebd, UCISA, UKOLN and AIIM Members• Analyst tracked (Gartner, CMS Watch, Butler/Ovum)

– Top 30 WCM Companies worldwide (CMS Watch), Gartner Magic Quadrant for WCM

• Offices in UK, Ireland & US


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Just Some of our University clients

Finally a Web Content Management System built for Higher Education

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http://www.port.ac.uk/index.htm

http://www.pearsoned.co.uk/

http://www.gla.ac.uk/

http://www.massachusetts.edu/

http://www.google.com/imgres?imgurl=http://collegerule.files.wordpress.com/2007/03/uva_logo.png&imgrefurl=http://collegerule.wordpress.com/2007/03/03/university-of-virginia/&h=200&w=200&sz=12&tbnid=M7nn-RgSANjNiM::&tbnh=104&tbnw=104&prev=/images?q=university+of+virginia+logo&hl=en&usg=__cBDB8a5Y-gO0Y-KpERE4UqSsK54=&sa=X&oi=image_result&resnum=3&ct=image&cd=1

Some of our new Higher Education Clients in 2010

6Finally a Web Content Management System built for Higher Education

Joint SunGard Higher Education / TERMINALFOUR Clients

• Some common T4/SunGardHE clients1. University College Dublin

2. Goldsmiths College London

3. Southampton University

4. Liverpool University

5. Colombia Teachers College, NY

6. Dublin Institute of Technology

7. Athlone IT

8. Galway-Mayo IT

9. Tralee IT

10.Letterkenny IT

11. Waterford IT

• All SunGard Banner / Luminis users• Some have integrated Site Manager Web /

Intranet sites with SunGard products


Where WCM fits in the Higher Education world

• SunGardHE deals cover all aspects once students/staff have an internal ID

• WCM helps targeting mechanism for undergrads/postgrads/Staff BEFORE they get an ID – and once they leave

• Plus all the usual “web stuff”– Information dissemination

• Immediate (alerts), current and historical– Create and maintain Institutions identity– Window for the outside and inside world– Landing page for enquiries etc.– Primary Marketing tool

• WCM allows HE institutions to– Control update, save costs, react fast, “sell”– Deliver better quality, responsiveness and value for money


Trends in Web Content Management in HE

• Recruitment– CRM integration – landing page for enquiries and process– Build your own prospectus

• Increased Reach using Search Engine Optimization (SEO) – SEO statistics– Landing pages

• Increased Reach– Student reach, Alumni reach, staff reach etc.

• Mobile – Mobile presence, apps etc.

• Increased community activity – intranet/Portal – Collaboration, feedback

• Deliver “Project sites”– Controlled research and project information


Increased WCM activity using backend data

• Much information from web is already in back end systems– CRM data– Student records – ERP / HR– Research / Publications– Location / Logistics information– Statistics / Survey results

• Challenge– Secure delivery– Efficiently delivery– Up to date information– Selected data only


Types of data access

• Fully dynamic / real time– Can be embedded in pages

• Subscribed Feeds– RSS etc.

• Analytic– Drill down / dashboards– E.g. Evisions ARGOS product

• Active data – but not changing– Can be delivered in a static model– Up to date information– Selected data only

• Downloadable– For offline analysis with Excel


Example of “Back end data exposure”- University College Dublin


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Joint TERMIUNALFOUR/SunGardHE client- University College Dublin


Joint TERMINALFOUR / SunGardHE client

Over 110 Separate websites

Over 400 content contributors

Devolved Site management across all departments and colleges

Add-on modules (Calendar) etc.

External websites and Internal Portal content delivery (Luminis 4)

Joint TERMINALFOUR / SunGardHE client

Over 110 Separate websites

Over 400 content contributors

Devolved Site management across all departments and colleges

Add-on modules (Calendar) etc.

External websites and Internal Portal content delivery (Luminis 4)

University College Dublin - Research Management & HR Integration www.ucd.ie/research


http://www.ucd.ie/research



Combine data from multiple sources

• Banner – course details

• Core – Staff details

• Vidatum – research information

• CMS – personal biography

Combine data from multiple sources

• Banner – course details

• Core – Staff details

• Vidatum – research information

• CMS – personal biography




Contact info from PeopleSoft

Contact info from PeopleSoft



Research Information from

Vidatum

Research Information from

Vidatum


Course Information from Banner

Course Information from Banner



Biography information from

CMS

Biography information from

CMS



Unique Search Engine Friendly URLs

• Delivers 3,500 Unique pages to Google/Yahoo

• SEO Rankings up 10-15% after launch

Better Data Management

• Data stays where it belongs (no duplication)

• Data up to date

• Ownership stays where it belongs

Secure access

• No external access to business systems

Unique Search Engine Friendly URLs

• Delivers 3,500 Unique pages to Google/Yahoo

• SEO Rankings up 10-15% after launch

Better Data Management

• Data stays where it belongs (no duplication)

• Data up to date

• Ownership stays where it belongs

Secure access

• No external access to business systems

http://www.ucd.ie/research/


How easy is it to setup?

How it works


How it works


Data extracted from business systems on

publication

Data extracted from business systems on

publication

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TERMINALFOUR Site Manager


Fully accessible interface via any standard web browser

Direct WYSIWYG editing of content in browser for

extensive rollout to “occasional” content authors

Extensive productivity capabilities to assist ongoing

content maintenance

Fully accessible interface via any standard web browser

Direct WYSIWYG editing of content in browser for

extensive rollout to “occasional” content authors

Extensive productivity capabilities to assist ongoing

content maintenance

What else can we do

• Targeted data for marketing campaigns– Selected data for audience (e.g. International)

• Provide same data to multiple sites– Group website– College sites– Intranet / Portal

• Provide same data in multiple formats– Publish as table on web page– Publish as .CSV file for Excel– Publish as feed for Mobile app– Publish as feed for hardcopy publication– Use CMS as “data broker”



Write content once – use many times automatically


Full news itemFull news item

Summary NewsSummary NewsRSS FeedRSS Feed

Latest NewsLatest News

http://localhost/sm70/sample-site/

Trends we are seeing in Higher Education

• Intranets with personalisation – SUNY Empire Case College NY– University of the Arts London– UCD

• Focussed web sites – Personalisation – Campaigns

• Packaging of content for audiences– User driven Prospectus builders

• Socialising web experience– Allow audience to relate to “real people” (Students

/ staff etc.)

• Mobile – CampusM style systems



UCD Connect - SunGard Luminis Integration


Intranet sites accessed via Single Sign On from

Luminis Portal

Intranet sites accessed via Single Sign On from

Luminis Portal

Content Rich Intranet pages are created in

TERMINALFOUR Site Manager and then linked

into the UCD Connect Portal

Content Rich Intranet pages are created in

TERMINALFOUR Site Manager and then linked

into the UCD Connect Portal

Luminis provides views for academic Staff, non-

academic staff and students.

Luminis Portlets access content authored in Site

Manager CMS

Luminis provides views for academic Staff, non-

academic staff and students.

Luminis Portlets access content authored in Site

Manager CMS

UCD Connect- SunGard Luminis Integration


Event data published from Site Manager Events Module to

Luminis and to public websites

Event data published from Site Manager Events Module to

Luminis and to public websites

UCD Connect- SunGard Luminis Integration


Video Data is stored in Site Manager and

published into Luminis Portal based on role

Video Data is stored in Site Manager and

published into Luminis Portal based on role

SunGard Banner Integration


Latest program & course information

accessed from Banner into published internal

& external sites or hardcopy

Latest program & course information

accessed from Banner into published internal

& external sites or hardcopy

Variety of integration options exist based on

client configuration

Variety of integration options exist based on

client configuration

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Check the “findability”– SEO built into CMS


Configurable SEO Tests allow authors to write more search friendly

content

Configurable SEO Tests allow authors to write more search friendly

content

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Verify the results – Integrated Google Analytics


Site Manager Dashboard with third

party widgets

Site Manager Dashboard with third

party widgets

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Goldsmith – Build your own Prospectus http://www.gold.ac.uk/prospectus-builder/ug/

Allows potential students to build a specific prospectus,

custom PDF prospectus is built for them on the fly

Allows potential students to build a specific prospectus,

custom PDF prospectus is built for them on the fly


http://www.gold.ac.uk/prospectus-builder/ug/

Publish to print quality prospectus


Course information updated in CMS or derived

from Banner

Published as web channel and print channel from

Site Manager

Course information updated in CMS or derived

from Banner

Published as web channel and print channel from

Site Manager

Publish to print quality prospectus


Print Channel (XML) picked up by Adobe

InDesign

Print Channel (XML) picked up by Adobe

InDesign

Conclusions & Summary

• Web Content Management is increasing in importance• Targeted at student / faculty acquisition• Exposing corporate data can increase richness of

experience• Needs to be done carefully

– Secure– Robust– Searchable

• Workflow efficiencies possible with integrated approach

• It’s all about reusing your data for your audience


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Targeting content and data to an audience

• Case Study: Loughborough UniversityGeographic Personalisation – Out of country personalisation directing specific countries (China)


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What sort of return should you expect

• Case Study: Geographic Personalisation – Out of country personalisation directing specific countries (China)

22% increase


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72% increase


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58% increase

(overseas)


Delivering Project Sites: University of Newcastle


• Cookie-cutter site• Used by over 100 projects• Simply copy site and use • Standard capabilities• Internal information sharing• Protection via Shibboleth

• Cookie-cutter site• Used by over 100 projects• Simply copy site and use • Standard capabilities• Internal information sharing• Protection via Shibboleth

Conclusion

David Miller

COO

[email protected]

Twitter: @terminalfour

@jdavidmiller

Publishing backend data to the web

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