Published by MIT BRIEFING THE SMART GRID p65 THE MYSTERY OF THE GENOME p40 S e a r c h i n g f o r T V ’ s F u t u r e The Authority on the Future of Technology February 2011 www.technologyreview.com Can the Net swallow another mass medium? p32 Electric Car Winners and Losers p58 Hacking Microsoft’s Kinect p82
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Published by MIT
briefing
The sMarT grId
p65
THE MYSTERY OF THE GENOME p40
Searching for TV’s future
The Authority on the future of TechnologyFebruary 2011www.technologyreview.com
NONE OF REFERENCE.FROm EvERy aNglE, thE CtS-v COupE
bREakS NEw gROuNd, whilE thE
bRakE light dOublES aS a SpOilER
tO makE SuRE it NEvER lEavES it.
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2 technology review January/February 20112
32 Searching for the Future of TelevisionGoogle and the geeks from Silicon Valley aim to revolutionize the 70-year-old TV industry. Conquering the Internet was easy by comparison.
By ROBERT D. HOF
Special Section
The Human Genome, a Decade Later40 Ten years after scientists inished mapping our DNA, they have a far more complex picture of what determines our genetic fate. By JON COHEN
46 The cancer genome could provide clues to treating the disease.By EMILY SINGER
52 Joseph Nadeau is searching for the genome’s dark matter. By STEPHEN S. HALL
58 Will Electric Vehicles Finally Succeed?The success of new plug-in hybrids and all-electric vehicles will depend on overcoming a familiar nemesis: battery costs.
By PETER FAIRLEY
11 Disease DecodedSequencing the human genome has profoundly changed our understanding of biology and disease. By David Altshuler
to MaRKet
13–18 Technology Commercialized Sony internet tV, pocket ultra-sound scanner, medical exoskel-etons, robotic surgical assistant, digital dashboard, and more.
GRapHiti
20 Making FriendsFacebook still has lots of room to grow. By Tommy McCall and Matt Mahoney
Q&a
22 Paul Saganthe ceo of a company that delivers a large portion of Web trafic isn’t worried that the internet is running out of capacity. By Brian Bergstein
pHoto eSSaY
24 Rebuilding ArchitectureSoftware is allowing architects to design buildings in radically new ways. By Katherine Bourzac
BRieFinG
65–73 The Smart Grid adding intelligence to the elec-tric grid will reduce carbon emis-sions and make power more reliable—if we’re willing to foot the bill.
■ www.technologyreview.com/
smartgrid
explore the technologies behind the smart grid.
6 Letters8 From the Editor
noteBooKS
10 Watching ViewersMaking television smarter requires understanding why it is our favorite gadget. By Genevieve Bell and Brian David Johnson
10 Electric DreamsSuccess for vehicles with a plug, not a gas cap, rests on more than just technology. By Dan Sperling
contents VOLUME 114, NUMBER 1
coVeR
Retro Google tV logo by the Heads of State
Jan11 ToC.indd 2 12/9/10 1:56 PM
3WWW.TECHNOLOGYREVIEW.COM
DeMo
84 Printing Electronic Skin nanowire transistor arrays form sensors that match the sensitivity of human skin. By Katherine Bourzac
■ www.technologyreview.com/demo
See researchers make electronic skin from nanowires.
ReVieWS
74 Serious Games the virtual world of Second life seemed like the next big thing, and then it was largely written off. neither hypers nor detractors understood it. By Julian Dibbell
76 Start Me Uponline crowd-funding, supported by social technologies, provides a new business model for book publishing. By Emily Gould
78 The New, More Awkward You Robots that stand in for remote workers could force people to learn how to toler-ate a new breed of social failings.By Tom Simonite
■ www.technologyreview.com/
telepresence
Watch the robot in action at TR.
HacK
82 Microsoft KinectHow the device responds to your voice and gestures. By Erica Naone
■ www.technologyreview.com/hack
See the Microsoft Kinect taken apart.
24
FRoM tHe laBS
88 Biomedicine89 Information Technology 90 Materials
70 YeaRS aGo in TR
92 Chaos in TV Landif you think the future of television is uncertain now, look at the issues it faced before it took off. By Matt Mahoney
84
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4 technology review January/February 2011
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