Hypersyndication How to Get Your Digital Content More Eyeballs Richard Harrington | RHED Pixel plus.google.com/ +RichardHarrington facebook.com/ RichHarringtonStuff linkedin.com/in/ richardharrington twitter.com/ rhedpixel
Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium
Jul 16, 2015
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Hypersyndication How to Get Your Digital Content More Eyeballs
Richard Harrington | RHED Pixel
plus.google.com/+RichardHarrington
facebook.com/RichHarringtonStuff
linkedin.com/in/richardharrington
twitter.com/ rhedpixel
Goals of Session
■ It used to be, publish or die.
■ Now its really becoming divide and conquer.
■ In order to succeed, your content needs to be seen by as many eyeballs as possible.
■ But instead of trying to draw people to your site, consider going to where the people already exist.
Richard Harrington■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer
Getting In Touch
twitter.com/rhedpixel
facebook.com/RichHarringtonStuff
plus.google.com/+RichardHarrington/
linkedin.com/in/richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/rhedpixel/
What is Hypersyndication? twitter.com/ rhedpixel
Why do you need to hypersyndicate?■ It used to be, publish or die
■ Now its really becoming divide and conquer
■ In order to succeed, your content needs to be seen by as many eyeballs as possible
■ But instead of trying to draw people to your site, consider going to where the people already exist
■ You can’t beat the stickiness of social media
Why do you need to hypersyndicate?
What is RSS Good For? twitter.com/ rhedpixel
RSS
RSS – real simple syndication
A document written in XML
Usually called a “feed”
Is used to publish frequently updated content
RSS
Works for blog entries, news headlines and podcasts
Feeds can be subscribed to using an aggregator or just viewed
XML
XML – Extensible Markup Language The programming language that creates RSS feeds through use of enclosure tags ID3 tags are also present in RSS, thus wrapping the media with metadata
Examples of RSS Feeds
Web Browser Bookmarks
Custom Home Pages
RSS Readers
Power a Blog
Feed Social Media
Feed Social Media
Feed Social Media
Feed Social Media
http://api.twitter.com/1/statuses/user_timeline.rss?
screen_name={USERNAME}
http://api.twitter.com/1/statuses/user_timeline.rss?
screen_name=rhedpixel
Feed Social Media
Feed Social Media
Feed Social Media
Brand Throughout twitter.com/ rhedpixel
Adobe Color CC for iOS
Extra Technology twitter.com/ rhedpixel
Feed Validator
■ Use Feed Validator to test RSS Feeds
■ www.feedvalidator.org/
■ Identifies errors and recommends solution
Feed Burner
■ Ideal for streamlining and republishing content
■ www.feedburner.com
■ Provides detailed user and item usage statistics
More on Compression
■ Apple is setting global standards on media compression for portable devices due to market leader status
■ http://www.apple.com/itunes/podcasts/specs.html#formattingvideo
Resources twitter.com/ rhedpixel
Richard Harrington■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer
Getting In Touchtwitter.com/rhedpixel
facebook.com/RichHarringtonStuff
plus.google.com/+RichardHarrington/
linkedin.com/in/richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/rhedpixel/
Hypersyndication How to Get Your Digital Content More Eyeballs
Richard Harrington | RHED Pixel
plus.google.com/+RichardHarrington
facebook.com/RichHarringtonStuff
linkedin.com/in/richardharrington
twitter.com/ rhedpixel
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