Publiscreen credentials 2012

PUBLISCREEN | your 360°Activate your targets.

Publiscreen FZ-LLC

Media Agency

In this era of media fragmentation and proliferation,

the audience is increasingly gaining choice & control,

the response should be mainly in the form of

Integrated Marketing Communications

led by advanced audience analyses, and strategical engagement…

… Publiscreen’s Core Activity.

New Media Model

We’re an Agency with a different mind-set

Who We Are

Our communication style advocates scenarios to

Activate a Target

and not only an excuse to “just say things”

How We Think

Our services include:

•Target audience demographic and psychographic

analyses and segmentation.

•Media consumption patterns and reporting.

•Competitive activity reporting.

•Integrated Strategic Planning.

•Media weighing and allocation.

•Media Communications.

•Online and off-line Media Buying and Booking.

•Creative media buy executions.

•Social media engagement.

•Media Evaluation: Pre and post-analyses.

•Research and monitoring.

Publiscreen

Our Services

Ultimately, the purpose of any media campaign should generate high sales.

To study consumers’ journey to purchase is quite a complicated set of inter-related external and internal factors…

…but as one of the leading research agencies put it…

Nobody’s Unpredictable!

Our ViewActivation of Targets is only a means to an end!

Core operating territories

•Publiscreen’s core operating countries is the Middle Eastern and Northern African territories, extending its

entire services and intelligence tool there – but not only limited to it! Through our business partnerships, we

have been servicing Europe, Russia, Americas and other countries.

Identify your consumerTargeting & Segmentation Strategy

Study your consumerMedia Behavior Strategy

Engage your consumerCommunication strategy

Evaluate your consumerCollective learnings

Consumer Journey to action

ISEE Model

Identify Study Engage Evaluate

Non-Engaged audience

Engaged audience

Our Workflow ModelI.S.E.E. Model was devised by PSD & serves as a building block for our entire process

EngageEngaging your audience is using intelligence tools to synergize a set of media mix, and not just “out-of-drawer“ media plans!

Your Results

•A better definition of your target audience by

having an overall and in-depth view on his

lifestyle, interests, preferred industries & brands,

purchase, media and advertising behaviors.

•Increasingly focused media strategies and

synergized plans using enhanced targeting and

segmentation, pre and post evaluations and

learnings.

•Lesser media wastage, more engaged

audiences, high value Return On Investment –

ultimately increased sales revenues.

Our Edge

Experienced.Extended experience in the MENA region, in terms of market indicators, and evolving media patterns, Media leverage and exceptional negotiations.

Highly Resourceful. In terms of Strategic Partnerships and Intelligence Tools.

Robust Media RelationsWith regional and global media partnerships, Publiscreen delivers excellent media rates plus the extra mile.

Adaptability.

Quick Response - Efficiency and Delivery.

Our Clients

… andwe would love an opportunity to

Activate your Target!

Al Thuraya Tower 2, Dubai Media City - UAELandline: +971 4 4332801/2/3/4/5 - Fax: +971 4 [email protected]