Publiek15. Why did you make me care? Guido Everaert

1. Beklijvende verhalen missen hun doel niet Hoe maak je ze?

2. Guido Everaert @guidooohh [email protected]

3. Branded Content is egocentric Brand Marketing, a Content Brand takes an Audience-First Approach

4. Great stories happen to those who can tell them (Ira Glass)

5. Create, Engage, Build Trust

6. Oral tradition: The Power of Stories Values Knowledge Transfer Being Remembered

7. Content Audience Story Telling

8. A Description of Events Connected In a stand alone way With a structure Containing narrative elements

9. Storytelling, en ons mama Granny taught us everything!

10. Make me Care Emotional Rational - Esthetical

11. Astonishment Connection - Opportunism Routine & Improvisation

12. Structure

13. Amazement Opportunism Connection Routine & Improvisation

14. Purpose

15. Recruitment & Organisations

16. First blood

17. Past Future Success Failure The voice, the narrative

18. Hands-on or read a book about it

Government & Nonprofit