Cum folosesti NEOGEN in campaniile tale? Social Networks Conference Oct.2010 Calin Fusu
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Cum folosesti NEOGEN in campaniile tale?
Social Networks ConferenceOct.2010
Calin Fusu
Social NetworksAdvertising
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Cine va supravietui DOAR din publicitate?
ContentGames
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ContentTranzactions
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Social NetworksAdvertising
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Ce alte optiunide monetizaresunt posibile?
ContentTranzactions
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ContentGames
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CommunicationBusiness
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CommunicationPersonal
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Social NetworksAdvertising
$$$
Ce alte optiunide monetizaresunt posibile?
ContentTranzactions
$
ContentGames
$
CommunicationBusiness
$
CommunicationPersonal
$
Social NetworksAdvertising
$$$
Toate site-uriledevin „sociale”!
ContentTranzactions
$
ContentGames
$
CommunicationBusiness
$
CommunicationPersonal
$
Social NetworksAdvertising
$$$
Unde se pozitioneazaproiectele Neogen?
Care-i pondere incasarilor Neogen (fara BestJobs)?
2010:- brand advertising: 40%- direct ads (IMM): 40%- user revenues: 20%
2011:- direct ads (IMM): 50%- user revenues: 30%- brand advertising: 20%
2012?
Direct ads / user revenuescresc mai repede decat brand-adv.
Fanta, branding pagina noutati
Ciuc, branding profile
Ciuc, mesaj promotional
Germanos, branding 'notificari'
Profile IMM-uri / direct ads
Concluzii / provocari:
1. Nu exista retele sociale, exista Facebook + site-uri de nisa (toate-s sociale).
2. Cativa jucatori (mari) vor supravietui din publicitate- este putin probabil sa avem jucatori locali printre ei.
3. Neogen se misca spre direct ads / user revenues.- desi mai acceptam si campanii de branding :)
4. Retelele sociale omoara (sau cel putin transforma)bannerul traditional (prea multe afisari!!)
5. Ma mai gandesc pana maine.. :)
Va multumesc.
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