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PUBLIC
RESPONSIBILITYAND ETHICS
BY :ARSHLEEN KAUR
ANSHU CHOPRA
BBA 6 C
BVIMR
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INTRODUCTION
Managers will evaluate the moral dimensions of a decision beforemaking it. The moral yardsticks used to evaluate a decision consistof the moral standards of a societys culture.Ethics involve the useof moral standards when making decisions.
Moral standards consist of specific moral norms and generalmoral principle moral norms prohibit certain types of behavioursuch as lying, stealing and killing. moral principles provide moregeneral guidelines for behavior and are applicable to decision
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ETHICS
The moral principles and values that govern actions &
decisions by individuals & groups.
Ethics consists of the standards of behavior, our society
accepts. Doing what is right. Respecting:
- colleagues.
- integrity of the product/service.- integrity of communication.
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Theories of Ethics
DEONTOLOGY : is derived from the Greek word deon,which means obligation or duty. It stresses on what is obligatoryand what one ought to do, whether or not it is good to do so.Speaking truth may not bring good to some but, one must speakthe truth as it is the moral duty of each good to some but, one
must Speak the truth.
TELEOLOGICAL : Teleological theories hold thatrightness or wrongness of action is always determined by itstendency to produce certain consequences which are intrinsically
good or bad.
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Origin of business ethics
Business ethics has come to be considered a managementdiscipline, especially since the birth of the social responsibilitymovement in the 1960s. An increasing number of people assertedthat because businesses were making a profit from using ourcountry's resources, these businesses owed it to our country to work
to improve society.
Today 90% of business schools teach business ethics. Ethics in theworkplace can be managed through use of codes of ethics, codes ofconduct, roles of ethicists and ethics committees, policies and
procedures, procedures to resolve ethical dilemmas, ethics training,etc.
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IMPORTANCE OF ETHICS IN
BUSINESS
Improved society. Maintain a moral course in turbulent times.
Cultivate strong teamwork and productivity.
Support employee growth.
Legal compliance improves.
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PUBLIC RESPONSIBILITY
Responsibility of the organization as part of the larger
society.
Profit responsibility.
Stakeholder responsibility. Social responsibility:
- Public interest groups
- Public image
- Doing good for business
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GLOBAL SOCIAL
RESPONSIBILITY
Global Social Responsibility is the accountability of all
organizations to care for all of the stakeholders affected by the
operations of the organization.
Global Social responsibility of an organisation includes :
- PLANET
-PEOPLE- MARKET
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EXAMPLES
Their initiatives in the Social sector include:Establishment of the Sustainable Development
Society, in 1993 - a non-profit organisation to
promote research and welfare activities in rural
areas;
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ITC has created a number of unique community developmentprogrammes by synergising its social sector initiatives with its
business plans.
Primary education for the rural poor to enhance employability. Managing risks through technology
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CSR AWARDS..
Mahindra & Mahindra was honoured with Pegasus
Corporate Social Responsibility Gold Award in 2007 for
its initiatives in the field of health and education.
- Novartis India received the Reader's Digest Pegasus
CSR Gold Award in2007 for the "Contribution to
individual welfare" and rehabilitating leprosy patients in
India.
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Awards in 2009
Tata Refractories Limited under
category II received the First prize of
TERI CSR Award 2009.
Pepsico India Holdings Pvt Ltd
under category III received the First
prize of TERI Corporate award for
Business response to HIV AIDS
2009
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Orchid Chemicals &
Pharmaceuticals Limited under
category III receiving the Special
Award of TERI EnvironmentalExcellence Award 2009.
Vikram and Aditya Cement Units
of Grasim Industries Ltd. under
category III receiving the Second
prize of TERI CSR Award 2009
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