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1 | 22.05.2017 Public Relations in 2017 CIPR Best PRactice conference Stephen Waddington @wadds
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Public relations in 2017 trends deck

Jan 21, 2018

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Page 1: Public relations in 2017 trends deck

1 | 22.05.20171 | 22.05.2017

Public Relations in 2017CIPR Best PRactice conference

Stephen Waddington

@wadds

Page 2: Public relations in 2017 trends deck

2 | 22.05.2017

About this session

Please contribute your data:

http://wadds.co/2r8yvKC

Further information here: http://wadds.co/2ruJew4

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1. Reinventing media relations

MailOnline: http://wadds.co/2r8ROUk

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2. We’re all influencers now

Joe Wicks, @bodycoach, Instagram: http://wadds.co/2r8K5FL

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3. Owned media

University of Cambridge web site: http://wadds.co/2r8AmiO

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4. Communities and social capital

Workplace by Facebook: http://wadds.co/2r8M3G4

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5. Always on: the Trump cycle

@realDonaldTrump Twitter: http://wadds.co/2r8PigD

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6. Planning: listening, data and insight

Facebook ad planner: http://wadds.co/2r8R9SR

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7. Paid: amplification, promotion and media

Google search “dementia tax”: http://wadds.co/2r8CJ5c

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8. Creativity as a public relations discipline

House of Clicks by Hemnet: http://wadds.co/2rHIDXN

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9. Measurement and demonstrating value

AMEC Valid Metrics Framework: http://wadds.co/2r917DN

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10. Press release dominates workflow

Statement from the Road, Wikipedia: http://wadds.co/2r8QOPY

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11. Shift to visual media formats

Chief Martec Marketing Technology Landscape: http://wadds.co/2rHWE7K

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12. Video

Facebook Live: http://wadds.co/2r8RXqu

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13. Augmented or virtual reality

Ketchum VR: http://wadds.co/2r8IpMo

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14. Auto-mate

Google Translate: http://wadds.co/2r8Pj45

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15. Artificial intelligence

Amazon Echo: http://wadds.co/2oymMDf

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16. Tools and workflow

Bluenod: http://wadds.co/2rHXIbS

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17. Representing the publics we serve

CIPR State of the Profession 2017: http://wadds.co/2o4QADu

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18. Mental resilience

#FuturePRoof report on mental health: http://wadds.co/2r8L9cJ

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19. Are you any good?

Global Alliance Global Body of Knowledge Project: http://wadds.co/2r8JJPe

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20. Slow march to professionalism

CIPR CPD portal: http://wadds.co/2r8CbMq

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Public Relations in 2017CIPR Best PRactice conference

Stephen Waddington

@wadds