Public Relations group project

SCHOOL SHOOTING STANDING PLAN

Research

UNF website code red campus alert system, victim assistance, UNF911.org, campus safety guide, emergency response plan, preparation for active shooter

Think, plan, prepare- survive! Statistics http://www.unf.edu/uploadedFiles/sa/

police/2009UPDCrimeStats.pdf

Key Publics

Students Employees Parents

Objectives

Increased security/ alliance with UPD Awareness (UNF public awareness of

on campus shooting plan, “Code-red emergency phone)

Complete student body awareness by December 2012

Action (proactive students, get involved)

Strategies and Tactics

Orientation Mandatory freshman and transfer student orientation

seminar held by UPD Q&A held by UPD for students and parents

UNF bookstore Bookmarks stapled to receipt explaining what to do in

code red. Optional pamphlets with more information for staff

and students T-shirts for bookstore employees- catchy phrase

Social Media Student update e-mail Blackboard link

Orientation

Raise awareness at the freshman orientation

Have an officer speak personally at orientation

Hand out flyers

Have orientation aides mention the awareness

UPD Officer Appearance

Reserve a section of the orientation for an officer

Make the message clear and concise so the students and professors do not lose interest

Flyers upon entrance/exit

Print out brief brochures to each person attending orientation

Hand out to parents and future students

Swoop Squad

Have the members of the “swoop squad” mention the awareness program when speaking to incoming students and their families

Equip them with the handouts and information about the program

Social Media

Strategy: Extend media

outreach for broader impact through social media networks

Create mandatory online agreement form

Provide direct link to critical information for students and staff

Social Media Tactics

Create Twitter and Facebook pages promoting shooting safety protocols Have pages linked to

other UNF pages Create updatable safety

tab on blackboard with important links and information

Put a hold on student account until acknowledgement of school standing plan is made.

UNF Bookstore

Bookmarks stapled to receipts explaining simple guidelines for a campus “Code Red.”

UNF Bookstore

T-shirts for the bookstore staff that will make students inquire about the meaning.

UNF Bookstore

Pamphlets that can be optionally picked up in the bookstore and in campus offices like ACE and One Stop.

A pamphlet for staff and a separate pamphlet for students

Evaluation (feedback)

Focus group Content analysis (media exposure/

student exposure) Campaign tracking survey