Public Relations Chair Report Gaston Gianni NARFE-ACCEPTING THE CHALLENGE.

Public Relations Chair ReportGaston Gianni

NARFE-ACCEPTING THE CHALLENGE

WHY IS PUBLIC RELATIONS IMPORTANT

VFC PR GOALSWHERE WE STANDWHAT WE DIDMATCHING FUNDSLICENSE PLATE PROJECTOTHER DUTIESPRESENTATIONSCLOSING THOUGTHS


Another Year of More BS!!


Brilliant Stuff of Course!

"Public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization (NARFE) and its publics."

Everything you do or say is public relations!


Build the NARFE Brand Build Awareness-Local Newspapers Build Goodwill-Local Activities Create Interest in NARFE Provide NARFE Information Stimulate New Membership Strength In Numbers


Establish Communications Network with Chapter PR Chairs

Identify Best Practices in other Federations

Increase Use of Matching Funds

Assist Chapters PR Chairs

Determine where potential members live or work

Develop Strategic Plan

Review Web Site Content


Progress made in filling Chapter PR Positions

43 of 60 Chapters have PR Chairs - gain of 3 37 0f 43 PR Chairs have e-mail – gain of 3

MORE WORK NEEDED!


Matching Funds License Plate Project Region X Conference Presentation Other Duties as Assigned Chapter Visits/ Presentations


2011 Projects—13 10 Chapter 3 VFC Total Cost of Projects $14,152

NARFE HQ--$6,823VFC --$5,188Chapters--$2,140

Project Range--$100-$3,700


Booths at Health Fairs, Festivals & EXPOs Tables at Postmaster Conventions Pre Retirement Seminars Parade Float Various Newspaper Ads Recruiting Events PR Recruiting STUFF—Banners, Bags, Pens,

Note Pads, Tape Measurers












Need 450 to Go Forward Goal: 8-10 per Chapter 3 Options Available: -6 digits assigned by state $10 -Existing 6 digit personalized $ 20 -New 6 digit personalized $20


68 Applications as of April 1, 2012 An increase of 20 since last year’s

Convention Only one Chapter (Woodbridge 1270) met

and exceeded goal of 8-10 with 14 applications Due to lack of support, recommend

project termination and refund of money.


VFC Strategic Plan—Input to VFC Board Developing Guidelines for Pre-Retirement

Seminars Briefing on Public Relations at Region X

Federations’ Conference Established a coordinating network among

Region X Federation PR Chairs Represented Region X on the NARFE National

By-Laws Committee Final draft By-Laws and Standing Rules on the

NARFE web site and will be voted on at National Convention in August.




Accepted invitations to Speak Northern VA Caucus (Areas IX &X, 13

Chapters) Area VII Chapters: 2358 Shenandoah County 164 Harrisonburg

ACCEPTING INVITATIONS for 2012 !!


PUBLIC RELATIONS IS EVERYONE’S RESPONSIBILITY

PR CHAIRS HELP LEAD THE WAY WE NEED EVERYONE WORKING TO MAKE

NARFE BETTER KNOWN WE NEED EVERYONE WORKING TO BRING IN

NEW MEMBERS REMEMBER MATCHING FUNDS HELP

STRETCH CHAPTER FUNDS!


NARFE Public Relations Handbook FH-9 (12/10) Web Sites: www.narfe.org www.vanarfe.org Protect America’s Heartbeat Tool Kit VFC PR Handbook (Still Under Construction)

VFC PR Chair [email protected] 703-508-4339


BLAH, BLAH, BLAH, BLAH,BLAH, BLAH, BLAH, BLAH, BLAH, MORE BS, BLAH,

BLAH, BLAH, BLAH, BLAH, Still MORE BS, BLAH, BLAH

FINAL THOUGHTS, MORE BS, BLAH, BLAH, ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ!

THE END

Public Relations Chair Report Gaston Gianni NARFE-ACCEPTING THE CHALLENGE.

Documents

challenge slide

narfe national

numbers narfe

thougths narfe

narfe information

organization narfe

narfe hq

challenge public relations