0 years Legacy of sustainability let’s celebrate innovation inspiration 1965 - 2015
Jul 06, 2015
0years
Legacy of sustainability
let’scelebrate
innovation
inspiration
1965 - 2015
Agenda
1 Legacy of Sustainability, Innovation & Inspiration
2 Objectives and requirements
3 Examples of engagement
4 Q & A
Legacy of Sustainability,
Innovation & Inspiration
1
A leading oil palm plantation player in East Coast
• 44,005 hectares of oil palm plantation, in Terengganu & Kalimantan.
• 2 palm oil mills
100% RSPO Certified
• CoGAP, RSPO
A leading healthcare provider in East Coast
• Kuala Terengganu Specialist Hospital
• Kuantan Medical Centre
• Taman Desa Medical Centre
• Kelana Jaya Medical Centre
Successful transformation started in 2004
• Correct growth strategy
• Operational excellence
• Driven by 3Ps
0
0.5
1
1.5
2
2.5
2004 2013 2012
Market Cap (RM'bn)
0.2
1.5
• Market cap grew by 673% (22% p.a) , vs KLCI’s 90% (7% p.a), in 2004-2013 • RM1.56 of shareholder’s wealth was created• Shareholders are wealthier but TDM is leaner (Agency Cost is low)
673%
Target 2.0 Top 100
Company in Bursa
Premium
= Knowledge asset
Objectives & requirements
2
Objectives:
• Build brand equity:
• Raise TDM’s perceived value.
• Build emotional connection.
• Celebrate achievements.
• Recognise those who have significant contributions.
0years
Legacy of sustainability
let’scelebrate
innovation
inspiration
Target audience:
• Employees & families of TDM Group of Companies & its subsidiaries,
• People of Terengganu,
• Terengganu state gov’t, shareholders, investors,
• Customers, potential customers, suppliers & business associates.
Engagement channels:
Events
Experiences
Mainstream media
Marketing collaterals.
Website
Mobile appCommemorative gift items.
Social media
Scope of agency work & deliverables:• Conceptualise, design, plan, execute and
manage the commemoration programme.
• Design, plan, execute and manage programme tasks, events and activities such as games, exhibitions/displays, media events, ceremonies, contests and celebration dinner.
• Plan, develop, generate, produce and publish content, including writing and editing.
• Printing, photography and videography.
• Design and produce theme, logo, commemorative collaterals, gifts, publicity tools and correspondence templates.
Duration of programme:
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
20152014
Conceptualize,Design & plan
Finale
Examples of engagements
3
Engagements should result in these impact:
• Elevates the perceived value of TDM.
• Generates PR mileage, buzz and spreads positive word-of-mouth.
• Conveys TDM’s story and brand.
• Invokes positive and active engagement.
• Builds emotional connection with TDM.
• Creative, unique, and inspiring.
• Memorable experience, leaves a feeling of wanting more.
Examples of engagements:
Media visit
Awards and recognition ceremony
Appreciation ceremony
TDM 50 Heroes
50 for 50
Heartball 50
Events
Carnival TDM50
Super 50 Shout-out
Flashback 50
#Hi50TDM
Contests
Seed 50
TDM50 website & blog
TDM50 FB page
TDM50 Youtube channel
Content Marketing
TDM50 mobile app
TDM50 Lecture series
Q & A
4