PUBLIC RELATIONS PUBLIC RELATIONS and and PRESCRIBED FIRE PRESCRIBED FIRE Chapter 3: Certified Chapter 3: Certified Prescribed Burn Manager Prescribed Burn Manager training training Fire Ecology and Management 2011 Leda Kobziar, School of Forest Resources and Conservation Modified from Jennifer Hinckley’s Original Prescribed Fire Specialist Wildland Urban Interface Coordinator U. S. Fish and Wildlife Service
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PUBLIC RELATIONS and PRESCRIBED FIRE Chapter 3: Certified Prescribed Burn Manager training
PUBLIC RELATIONS and PRESCRIBED FIRE Chapter 3: Certified Prescribed Burn Manager training. Fire Ecology and Management 2011 Leda Kobziar, School of Forest Resources and Conservation Modified from Jennifer Hinckley’s Original Prescribed Fire Specialist Wildland Urban Interface Coordinator - PowerPoint PPT Presentation
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Consider the basics of good interpersonal relations (attachment #3)
Include all the elements of good public relations in your program (attachment #4)
Follow “Do’s and Don’ts of working with the media (attachments #5 & #6)
Work to develop a rapport with local media
PR Planning - EvaluationPR Planning - Evaluation
Final step - RACE But the first step in beginning a new
cycle of process How will you determine the outcome of
your efforts? How will you know your objectives were
met? How will you measure success?
SUMMARYSUMMARY
Public Relations is essential for Prescribed Fire
GOOD Public Relations can enhance a sound Prescribed Fire Program
Images are formed from a collection of Individual actions- everyone is responsible.
Formal Planning is a key ingredient for both Public Relations and Prescribed Burning
Public RelationsPublic RelationsKeeping Fire On Our SideKeeping Fire On Our Side
At issue was whether Brown, who had permission from the South Carolina Forestry Commission to conduct the burn on his Cordesville, S.C., tree farm, should be held liable for the firefighting costs after wind blew the flames into the adjacent national forest.
Although Brown maintained that he acted responsibly, a Forest Service investigation found him negligent for, among other reasons, having little more than water-filled garbage cans on the back of a pickup truck for fire control. The agency determined that, according to federal law and policy, Brown should be fined and pay the firefighting costs.
The congressman fought back -- hard. Brown has denied threatening the Forest Service, saying he merely discussed the need
for a change in federal statutes to give authorities more discretion to waive violations when no negligence is involved. He also has acknowledged discussing the enforcement policy that spring in a meeting with then-Forest Service Chief Dale Bosworth and Mark E. Rey, undersecretary for natural resources and environment at the Department of Agriculture..
On March 12, the Forest Service sent Brown an overdue notice demanding payment of $5,773.03, including interest and penalties, within 30 days. It warned that the debt could be referred to a private collection agency and that Brown's wages might be garnished. On April 9, however, the Forest Service sent another letter agreeing to waive more than $1,000 in penalties and interest, leaving the final bill at $4,747.18.
Brown scored a small victory. After discussions with the lawmaker, the Forest Service modified its regulations last month to make it more difficult for the government to seek criminal penalties against violators who allow fires to burn out of control onto federal land. Now the government must show criminal negligence on the part of the landowner, the same standard that landowners must show when prescribed burns on federal property jump to their land.
"We just want to make sure that these sorts of actions are done safely and that the taxpayers of America don't get stuck" with the bill, she said.