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Page 1: Public Domain Profit Centers - Amazon S3 · Public Domain Profit Centers ©2016&Tony&Laidig&&&&&!""9"!&&&&&PublicDomainUniversity.com& PublicDomain4is4notprotected4by4copyrightlaw

Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    1  -­‐              PublicDomainUniversity.com  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    2  -­‐              PublicDomainUniversity.com  

Public Domain

Profit Centers

The  Public  Domain  Code  Book  2.0  

 

Tony  Laidig  The  Public  Domain  Expert  http://publicdomainuniversity.com    

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    3  -­‐              PublicDomainUniversity.com  

LEGAL NOTICE

©  2016  –  Tony  Laidig.  All  rights  reserved.  

 

The  Publisher  has  strived  to  be  as  accurate  and  complete  as  possible  in  the  creation  of  

this  report,  notwithstanding  the  fact  that  he  does  not  warrant  or  represent  at  any  time  

that  the  contents  within  are  accurate  due  to  the  rapidly  changing  nature  of  the  Internet.  

 

While  all  attempts  have  been  made  to  verify  information  provided  in  this  publication,  

the  Publisher  assumes  no  responsibility  for  errors,  omissions,  or  contrary  interpretation  

of  the  subject  matter  herein.  Any  perceived  slights  of  specific  persons,  peoples,  or  

organizations  are  unintentional.  

 

In  practical  advice  books,  like  anything  else  in  life,  there  are  no  guarantees  of  income  

made.  Readers  are  cautioned  to  rely  on  their  own  judgment  about  their  individual  

circumstances  to  act  accordingly.  

 

This  book  is  not  intended  for  use  as  a  source  of  legal,  business,  accounting  or  financial  

advice.  All  readers  are  advised  to  seek  services  of  competent  professionals  in  legal,  

business,  accounting,  and  finance  field.  

 

This  is  NOT  a  free  book.  It  is  for  personal  use  only.  It  cannot  be  given  away  in  any  form  

and  cannot  be  sold  or  offered  as  a  bonus.    

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    4  -­‐              PublicDomainUniversity.com  

Table of Contents

 

Introduction  ...............................................................................................  5  

Public  Domain  –  A  Primer  ...........................................................................  6  

Are  Public  Domain  Profits  Here  to  Stay?  ..................................................  15  

How  to  Profit  From  Public  Domain  Works  ...............................................  22  

Copyright  Made  Easy  ................................................................................  41  

Copyright  Research  Step-­‐by  Step  .............................................................  44  

Using  the  Links  .........................................................................................  48  

Book  Links  ...........................................................................................  49  

Media  Links  .........................................................................................  58  

Sheet  Music  .........................................................................................  75  

Software  .............................................................................................  81  

Audio  ..................................................................................................  85  

Video  ..................................................................................................  95  

Government  Links  .............................................................................  103  

Copyright  Info  ...................................................................................  107  

Using  Public  Domain  Works  for  Product  Development  .........................  111  

Innovation  and  Creativity  .......................................................................  128  

Product  Creation  Outline  .......................................................................  141  

Software  and  Productivity  Tools  for  Information  Product  Creation  ......  145  

The  Public  Domain  in  the  UK  and  Other  Countries  ................................  151  

Appendix  One  Google  Books  Research  Tricks  ................................................................  166  

Appendix  Two  Niche  (and  Public  Domain)  Research  With  a  Spin  ..................................  175  

Appendix  Three  Find  the  Experts!  ....................................................................................  179  

Appendix  Four  Print-­‐on-­‐Demand  Printers  and  Publishers  Resource  Guide  ...................  184  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    5  -­‐              PublicDomainUniversity.com  

Introduction

 

If  you  have  followed  my  writing  for  very  long,  you  know  that  I’ve  spent  a  LOT  of  time  

and  research  on  all  things  Public  Domain.  It’s  been  an  exciting  and  profitable  (VERY  

profitable)  journey  that  began  with  my  very  first  product,  the  extremely  popular,  “Public  

Domain  Code  Book.”  In  that  book,  I  offered  a  collection  of  nearly  300  websites  that  offer  

all  types  of  Public  Domain  works…from  books  and  videos,  to  photographs,  illustrations  

and  so  much  more.  Since  the  release  of  the  Code  Book  a  few  years  ago,  I’ve  continued  

to  research  websites  to  find  great  Public  Domain  content.  This  book,  “Public  Domain  

Profit  Centers:  The  Public  Domain  Code  Book  2.0,”  shares  the  additional  results  of  that  

ongoing  research  by  providing  an  additional  230+  websites  for  you  to  loot  for  Public  

Domain  treasure.  

 

I  have  a  saying  that  I’ve  used  for  a  while  now  that  goes  like  this:    

 

“You  can’t  find  what  you  don’t  know  to  look  for!”    

The  certainly  holds  true  in  any  situation  and  certainly  when  it  comes  to  the  Public  

Domain…which  is  why  I’ve  made  it  my  mission  to  TELL  you  and  SHOW  you  what  to  look  

for  and  where  to  find  it.  That’s  the  purpose  of  this  book,  just  like  the  first  volume  of  the  

Public  Domain  Code  Book.  Unlike  the  first  book,  however,  I’ve  also  included  detailed  

sections  on  Copyright  Research  and  Product  Creation…two  vital  keys  to  achieving  

success  when  using  Public  Domain  works.  

 

The  truth  of  the  matter  is  that  the  Public  Domain  is  the  BEST  source  for  proven  

content…PERIOD!  No  other  content  source  even  comes  close!  And  trust  me,  you  and  I  

will  never  tap  it  out…it’s  just  too  vast.  So  here’s  to  your  content  finding  success!  Let’s  

get  started!!  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    6  -­‐              PublicDomainUniversity.com  

Public Domain – A Primer

If  you  already  know  what  the  Public  Domain  is,  feel  free  to  skim  through  this  chapter,  

although  there  are  lots  of  useful  tips  that  can  spark  fresh  business  ideas  for  you  in  the  

pages  that  follow.    

 

What  is  the  public  domain?  

 

If  you  want  to  succeed  with  using  the  proven  content  of  the  Public  Domain,  you  have  to  

have  a  basic  understanding  exactly  what  the  Public  Domain  is.    

 

The  Public  Domain  refers  to  published  or  unpublished  ‘works’  that  are  not  protected  by  

the  U.S.  copyright  law  and  encompasses  all  creative  works  and  other  mediums  of  

information  that  are  not  protected  by  copyright  law.  

 

Note:  ‘Work’  refers  to  anything  that  can  possibly  be  published  and  sold  including  

books,  courses,  instruction  manuals,  music,  movies,  photographs,  reports,  

recipes,  ideas,  inventions  and  much,  much  more.  

 

In  the  next  few  pages,  I  will  answer  all  your  questions  concerning  copyright:  How  does  

the  copyright  law  work?  How  do  you  find  out  if  a  work  is  copyrighted  or  not?  Where  do  

patents  figure  into  all  this?  How  do  we  distinguish  between  ‘ideas’  and  the  work  itself?  

What  about  derivative  works?  

 

Before  we  tackle  the  meaty  issues  such  as  copyright  law  and  the  other  questions,  let’s  

see  how  something  can  fall  into  the  public  domain.  

 

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    7  -­‐              PublicDomainUniversity.com  

How  does  something  become  ‘Public  Domain’?  

 

To  understand  the  Public  Domain,  you  must  know  how  any  work  can  potentially  fall  into  

the  Public  Domain.  In  fact,  there  are  several  ways  a  work  can  become  Public  Pomain,  

and  some  of  these  are  listed  below:  

 

Note:    Copyright  concerns  will  be  addressed  in  much  greater  detail  later  in  this  book.  

 

•   The  work  was  created  and  published  before  there  were  copyright  laws.  This  

distinction  is  very  important  and  is  the  sole  reason  why  the  works  of  

Shakespeare  are  considered  Public  Domain  while  Darwin’s  ground-­‐breaking  

book,  Origin  of  Species,  is  protected  by  copyright.    

 

•   The  work  cannot  be  copyrighted.  This  includes  things  such  as  ideas,  facts,  

theories,  mathematical  or  scientific  formulas,  and  also  simple  things  like  a  list  of  

ingredients  or  components.  Therefore  you  cannot  copyright  the  Theory  of  

Relativity,  or  the  knowledge  of  how  to  make  a  Molotov  Cocktail  (a  type  of  a  

home-­‐made  bomb).    

 

•   The  work  is  a  publication  by  the  government,  related  agencies  and/or  officials.  

Specifically,  the  U.S.  copyright  law  prevents  such  publications  from  being  

‘copyrighted’  (this  has  a  lot  to  do  with  the  definition  of  copyright  and  

copyrightable  work)  and  thus  they  are  directly  part  of  the  public  domain.  

 

•   The  work’s  copyright  protection  has  expired  (and  not  been  renewed).  It  is  quite  

possible  to  find  works  published  in  the  late  1800s  and  the  early  1900s  (late  19th  

century  and  early  20th  century)  whose  copyright  has  expired  and  has  not  been  

renewed  under  current  copyright  laws.  

 

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    8  -­‐              PublicDomainUniversity.com  

•   The  work  was  never  copyrighted  –  This  is  a  tricky  issue.  Logically,  if  a  person  

publishing  his  work  does  not  acquire  copyright,  then  by  reason  it  is  automatically  

part  of  the  public  domain.  However,  all  is  not  as  simple  as  it  first  seems,  and  the  

chapter  on  copyright  law  maps  all  legal  aspects  of  such  a  situation.  

 

•   The  copyright  owner  dedicated  the  work  into  the  public  domain.  This  is  more  

common  than  you  think.  An  often-­‐quoted  example  is  that  of  freeware  software  

or  freely  distributed  source  code.  Sometimes  artists  tend  to  dedicate  their  work  

to  the  Public  Domain  as  well.    

 

Through  these  methods  of  identity  shared  above,  we  are  provided  access  to  the  largest,  

most  vast  collection  of  intellectual  property  and  proven  content  on  the  planet.  A  little  

later  in  this  book,  we  will  take  a  more  in-­‐depth  look  at  how  to  determine  whether  a  

work  is  indeed  in  the  Public  Domain.  I’ve  also  included  a  step-­‐by-­‐step  process  list  for  

easily  determining  the  copyright  status  of  a  work.  The  scope  of  just  how  massive  the  

Public  Domain  is  will  literally  boggle  your  mind  and  make  you  giddy  with  excitement  

once  you  realize  how  many  opportunities  you  now  have  for  product  creation  success!  

 

Why  are  Public  Domain  works  profitable?  

 

The  most  important  and  exciting  benefit  with  Public  Domain  works  is  that  anyone  can  

use  them  to  create  products  of  their  own,  either  through  re-­‐packaging,  or  from  a  

derivative  work.  

 

Note:    A  derivative  work  is,  according  to  copyright  law,  an  artistic  creation  that  

includes  aspects  of  work  previously  created  and  protected.  Derivative  works  of  

copyright-­‐protected  works  is  prohibited  by  law,  unless  a  specific  permission  is  

acquired  by  the  author  /  copyright  holder.  Since  commercial  use  of  a  work  in  the  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    9  -­‐              PublicDomainUniversity.com  

Public  Domain  is  not  protected  by  copyright  law,  creating  a  derivative  work  out  

of  the  Public  Domain  is  commercially  legal.    

 

Since  you  are  free  to  use  information  /  works  from  the  Public  Domain  and  use  them  

either  personally  or  commercially  without  restrictions,  the  possibility  of  profiting  from  

Public  Domain  works  is  immediate  and  very  real.    

 

Public  Domain  works  are  profitable  because:  

 

•   Many  Public  Domain  works  include  (nearly)  timeless  and  entirely  relevant  

information  on  wildly  popular  ‘interests’  such  as  making  money,  self-­‐

improvement,  writing,  playing  sports,  interpreting  dreams,  astrology,  public  

speaking,  entrepreneurship,  recipes  and  lots  more.    

 

•   The  information  is  immediately  usable  –  for  many  Public  Domain  works  all  you  

need  is  to  simply  do  some  minor  editing,  re-­‐package  the  knowledge  into  a  

medium  of  your  liking  (we  discuss  this  in  more  detail  a  little  later)  and  then  sell  

it.  Of  course,  you  can  also  produce  derivative  works,  but  the  power  of  immediate  

re-­‐usability  is  one  of  the  primary  reasons  many  people  are  attracted  to  the  

public  domain.  

 

•   There  is  an  abundance  of  such  information.  We’re  talking  about  publications  that  

span  over  a  century,  and  maybe  even  more  than  that  when  you  take  into  

account  classic  works  that  were  published  before  copyright  law  even  existed.    

 

•   Use  of  a  particular  Public  Domain  work  by  someone  else  does  not  mean  that  you  

cannot  use  that  same  Public  Domain  work  for  your  own  commercial  purpose.  In  

other  words,  you  can  use  the  SAME  Public  Domain  resources  that  someone  else  

has  used,  and  restructure  them  to  suit  your  commercial  venture.  This  is  the  real  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    10  -­‐              PublicDomainUniversity.com  

strength  of  the  Public  Domain  –  the  information  is  not  a  resource  that  is  ‘used  

up’  over  time  –  in  fact  as  more  and  more  people  begin  to  embrace  the  ‘free  

information’  movement  (and  the  open  source  movement  in  software  

development),  you  will  find  that  the  Public  Domain  will  only  increase  in  size  over  

time.  

 

•   Public  Domain  works  are  in  diverse  mediums.  You  have  software,  books,  

instruction  manuals,  videos,  audios,  photographs,  music  and  even  government  

publications.  Any  and  all  of  these  mediums  can  be  used  to  generate  specific  and  

different  types  of  selling  opportunities.  

 

•   Public  Domain  works  are  not  restricted  in  the  format  they  are  stored.  Thus  you  

can  convert  a  book  on  interpreting  dreams  into  an  audio  course,  or  create  a  

website  around  a  book  on  public  speaking.  This  is  more  of  a  ‘how  to  profit  from  

Public  Domain  works’  feature,  but  it’s  important  enough  to  note  here.    

 

Who  can  make  money  from  the  public  domain?  

 

As  it  can  be  expected,  knowing  that  something  is  profitable  is  not  enough.  You  might  

think  that  finding  and  creating  a  saleable  product  from  the  Public  Domain  is  too  much  

work,  or  you  may  think  it  costs  too  much.  You  could  also  be  worried  that  you  don’t  have  

the  right  ‘business  experience’  to  pull  off  such  a  venture.  Worse  yet,  you  may  think  

you’re  totally  not  an  ‘Internet’  person.  

 

These  are  valid  fears,  although  completely  unnecessary.  In  fact,  as  this  book  will  help  

you  learn,  Public  Domain  works  are  the  best  way  to  immediately  create  quick-­‐selling  

products,  especially  if  you’re  just  starting  out  in  setting  up  your  business.    It  doesn’t  

matter  if  you’re  particularly  knowledgeable  about  business  matters  or  the  Internet.  Let  

me  ask  you  to  consider  the  following...  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    11  -­‐              PublicDomainUniversity.com  

Can  you:  

 

•   Spare  around  1-­‐2  hours  a  day  towards  a  project  that  could  build  you  a  significant  

stream  of  secondary  income?  

 

•   Follow  step-­‐by-­‐step  instructions  that  will  help  you  locate  the  most  profitable  

areas  and  evaluate  an  idea’s  profitability?  

 

That’s  it.  In  theory  this  book  asks  you  to  do  nothing,  and  only  concentrates  on  showing  

you  how  to  create  a  profitable  stream  of  income  (is  there  any  other  kind?)  from  using  

Public  Domain  works.  

 

In  reality,  I’m  asking  you  to  spend  a  fraction  of  your  daily  time  in  making  a  better  life  

for  yourself.  

 

Anyone  can  profit  from  Public  Domain  works.  All  you  need  is:  

 

•   A  willingness  to  earn  more  money.  

 

•   1  to  2  hours  a  day  working  on  your  new  income  stream.  

 

Of  course,  you  can  choose  to  work  a  lot  more  –  maybe  4  hours,  or  even  6  hours,  daily.  

But  that  won’t  change  your  level  of  success,  it  will  only  help  you  reach  your  destination  

and  build  your  income  stream  faster.    

 

In  other  words,  if  this  book  can  help  you  get  a  viable  business  started  in  as  little  as  5  

weeks  (by  spending  just  2  hours  a  day!),  spending  more  time  on  this  would  help  you  get  

started  earlier.    

 

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    12  -­‐              PublicDomainUniversity.com  

How  can  you  use  Public  Domain  works?  

 

There  are  countless  ways  that  you  can  make  money  with  Public  Domain  works,  and  my  

chapter  on  ‘How  to  Profit  from  Public  Domain  Works’  looks  not  only  at  a  comprehensive  

list  of  ways  to  generate  cash  from  Public  Domain  works,  but  it  also  outlines  a  pattern  for  

you  to  create  your  own  ways  of  earning  money  from  the  Public  Domain.    

 

Here  are  just  a  few  ways  you  can  use  to  create  cash-­‐producing  products  from  Public  

Domain  works.  We’ll  examine  many  more  of  the  countless  possibilities  later  in  this  book:  

 

•   Re-­‐publish  Public  Domain  content  –  A  lot  of  the  information  is  relevant  today.  

Books  on  recipes,  public  speaking,  hobbies  and  learning  languages  all  contain  

knowledge  that  is  applicable  to  our  time  (50  or  60  years  don’t  change  the  way  

you  interpret  astrological  signs,  for  example).  All  you  need  to  do  is  to  find  the  

relevant  Public  Domain  work,  re-­‐package  it  according  to  your  needs  and  then  

create  a  business  model  around  it.    

 

•   Use  Public  Domain  works  as  a  source  of  content  for  your  website.  Whether  you  

want  to  start  a  membership  website  or  just  an  informational  website  that  earns  

money  through  advertising  and  affiliate  revenue,  the  important  thing  is  that  you  

won’t  have  to  wait  for  months  to  create  the  content  –  it’s  ready  for  you  to  use  

immediately.  I’ve  found  that  Public  Domain  magazines  are  the  perfect  source  for  

content  of  this  type…especially  for  blog  sites!  

 

•   Create  a  derivative  work  –  Use  the  Public  Domain  work  to  spawn  targeted,  niche-­‐

relevant  products  by  creating  your  own  product  around  it.    

 

•   Change  the  format  of  the  Public  Domain  work  –  create  an  audio  course  for  a  

how-­‐to  manual  to  increase  the  ‘perceived  value’  of  the  product  so  you  can  make  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    13  -­‐              PublicDomainUniversity.com  

more  money  from  the  same  information.  Re-­‐purposing  content  is  a  powerful  

weapon  in  money-­‐making  success!  

 

•   Release  the  product  in  multiple,  complimentary  mediums.  This  is  a  combination  

of  the  above  two  ideas  –  You  can  teach  a  course  using  audio  CDs,  instructional  

watch-­‐and-­‐learn  DVDs  and  package  a  learning  manual  together  to  make  a  killer  

course  that  is  a  physical  product  instead  of  allowing  people  to  simply  download  

your  book.  This  immediately  increases  the  value  of  what  you’re  selling.  

 

These  few  ideas  are  literally  just  tip  of  the  iceberg.  There  are  dozens  and  dozens  of  

concrete  examples  of  using  Public  Domain  works  within  your  business,  either  to  

supplement  your  business  model  or  to  create  a  new  income  stream.  Here’s  a  quick  

example.  

 

Let’s  say  you  find  a  book  titled  ‘The  Art  of  Playing  Poker’  from  1960  that  you’ve  checked  

and  now  know  is  free  of  copyright  and  is  firmly  in  the  Public  Domain.  Here  are  insights  

into  what  you  can  do  with  that  book.  

 

Your  first  step  would  be  of  course  to  have  the  book  scanned  (via  an  OCR  service)  and  

converted  into  an  editable  format  such  as  MS  Word  or  even  simple  text  files.  I  use  

Adobe  Acrobat  Pro,  but  you  can  also  use  an  OCR  program  called  FreeOCR  

(http://www.softi.co.uk/freeocr.htm).  

 

Next,  you  would  decide  on  what  you  actually  want  to  do  with  the  product.  Let’s  say  this  

is  your  first  business  venture  and  you’re  interested  in  getting  started  FAST  and  want  to  

see  some  results  before  you  dedicate  more  time  and  money  to  this  idea.  So  what  do  you  

do?  

 

   

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    14  -­‐              PublicDomainUniversity.com  

You  can:  

 

•   Break  up  the  book  into  separate  articles,  build  a  website  around  the  content  and  

earn  AdSense  revenue  off  them.    

 

•   Package  the  book  into  an  e-­‐book  and  sell  it  via  a  mini-­‐site.  

 

•   Create  a  membership  website  using  the  content.  An  extension  of  the  first  idea,  

this  will  require  some  work  to  keep  the  website  updated  regularly.  

 

These  are  just  a  few  ideas  that  can  be  put  into  practice  quickly  and  easily.  We’ll  explore  

even  more  opportunities  for  you  shortly,  but  first,  let’s  examine  whether  working  with  

Public  Domain  content  actually  makes  sense  from  a  future  perspective.  

 

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    15  -­‐              PublicDomainUniversity.com  

Are Public Domain Profits

Here to Stay?

 

It’s  true.  The  proverbial  cat  has  been  let  out  of  the  bag,  and  by  now  you’ll  see  many  

people  talking  about  the  Public  Domain…and  that’s  where  a  lot  of  newcomers  hesitate.  

They  are  afraid  that  the  Public  Domain  resources  will  once  lots  of  people  get  to  know  

about  them.  In  reality,  nothing  could  be  further  from  the  truth.  While  Public  Domain  

works  are  finite  only  in  quantity  (even  though  we’re  talking  about  an  unfathomable  

amount  of  content);  their  usage  is  not  finite  at  all.  

 

 

Are  Public  Domain  works  a  finite,  free-­‐usage  resource?  

 

While  Public  Domain  works  ARE  finite,  there  are  still  more  books,  magazines,  films,  

images,  etc.  than  you  and  me  and  everyone  else  could  possibly  use  in  our  lifetimes  of  

product  creation.  But  more  than  that,  Public  Domain  works  cannot  be  ‘used  up’  like  a  

regular  resource,  such  as  oil  or  coal.  So  if  one  entrepreneur  (or  infopreneur)  uses  a  

Public  Domain  work  on  ‘making  more  money’  or  ‘public  speaking’,  there  is  nothing  

stopping  you  from  using  the  same  resource  for  your  own  business  venture.  

 

How  does  that  work?  

 

Let’s  take  a  real-­‐world,  non  Public  Domain  example.  Consider  the  number  of  pizza  joints  

in  your  town?  I’m  sure  there  are  many,  aren’t  there?  And  yet  almost  every  month  or  so  

you  hear  a  new  pizza  place  opening  up.  Essentially,  what  are  these  people  doing?  

 

They  are  taking  an  idea,  and  differentiating  it  to  build  a  business.  

 

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    16  -­‐              PublicDomainUniversity.com  

There’s  a  powerful  business  idea  enshrined  in  that  sentence.  What  is  it?  

 

There  are  seldom  new  ideas,  but  there  are  always  new  products.  

 

You  don’t  need  to  ‘invent’  something,  or  ‘create’  something  that  is  ‘new’.  In  fact,  all  you  

need  to  do  is  follow  the  two  basic  marketing  principles:  

 

•   Find  an  idea  /  need  that  is  in  hot  demand  

 

•   Find  a  new  way  to  package  and  sell  that  idea  /  solution.  

 

There  are  details,  but  if  you  are  looking  to  keep  one  eye  on  the  ‘big  picture’,  these  are  

the  two  steps  any  successful  business  MUST  have  taken.  

 

In  future  chapters,  I’ll  tell  you  in  more  detail  how  to  apply  these  core  business  rules  into  

your  Public  Domain  venture,  but  for  now  let’s  focus  on  what  we’ve  learned  so  far:  How  

you  can  use  the  same  information  /  Public  Domain  work  that  someone  else  has  used,  

and  create  your  own  product  from  it!  Now  let’s  take  a  look  at  another  key  issue  

surrounding  this  method…market  competition.  

 

Public  Domain  –  What  About  the  Competition?  

 

You  may  have  a  concern  that  if  too  many  people  start  marketing  the  same  type  of  

products  (that  is,  there  is  too  much  competition  in  one  niche),  it  isn’t  as  profitable  as  

before  to  start  a  business  in  that  niche.  However,  it’s  important  to  understand  the  

‘nature’  of  the  Public  Domain.  

 

The  Public  Domain  is  not  a  business  in  itself.  It  is  the  information,  the  knowledge  

contained  in  Public  Domain  works  that  can  be  used  within  a  business.  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    17  -­‐              PublicDomainUniversity.com  

 

In  other  words,  the  Public  Domain  is  a  very  powerful  resource.  Nothing  else.  While  it  is  

true  that  since  everybody  can  essentially  use  the  same  information,  you  can  have  a  

situation  in  which  the  same  knowledge,  packaged  in  more  or  less  the  same  formats,  is  

saturating  the  market.  You  have  a  situation  where  the  public  –  the  people  buying  your  

products,  now  have  10,  or  even  20  similar  products  to  choose  from.  That’s  not  an  

enviable  position  to  be  in.  Heck,  it’s  almost  like  you  were  a  real-­‐world  business.  

 

So  is  it  really  a  bad  position  to  be  in?  

 

It  is  the  same  situation  many  brick  and  mortar  (for  that  matter,  many  online  businesses  

as  well)  are  in  right  now,  and  while  many  are  failing,  many  are  also  quite  successful  in  

what  they  do.  So,  what’s  going  on?  Isn’t  market  saturation  bad?  

 

Yes.  Economics  tells  us  that  if  supply  (you  and  your  competition)  is  higher  than  the  

demand  (the  people’s  need  to  buy  that  particular  information  or  product),  then  you’re  

in  for  a  difficult  time.  With  more  sellers  and  less  buyers,  prices  will  fall  and  profits  will  

vanish.  That’s  why  it’s  SO  important  to  follow  the  solid  business  advice  I’m  about  to  

share  here.  Do  not  move  into  a  market  that’s  already  too  saturated  unless:  

 

•   You  have  considerable  experience  in  running  a  business  in  that  market  

•   You  have  a  special  advantage  in  that  market  AND    

•   You  already  have  multiple  streams  of  income  to  fall  back  on  in  case  this  deal  

goes  bad.  

 

Instead,  consider…  

 

•   Find  a  niche  that  has  little  competition,  or  still  room  for  entry  

•   Select  your  business  model  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    18  -­‐              PublicDomainUniversity.com  

•   Use  Public  Domain  works  as  your  product  /  content  source,  and    

•   Market  your  business  like  crazy.    

 

Yes,  that’s  right.  As  I’ll  show  you  in  the  ‘How  to  Profit  from  Public  Domain  Works’  

chapter,  building  a  business  from  Public  Domain  works  is  not  too  different  from  building  

any  other  business,  whether  it’s  online  or  as  a  brick-­‐and-­‐mortar.    

 

Thanks  to  the  abundance  of  online  scams  such  as  the  ‘get-­‐rich-­‐quick’  schemes  prevalent  

on  the  Internet,  people  seem  to  have  forgotten  that,  while  there  may  be  a  thousand  and  

one  ways  to  making  money,  there  are  always  a  few  core  principles  that  invariably  apply  

whenever  you’re  talking  about  building  a  business  or  an  alternate  income  stream.  

 

From  what  you’ve  learned  so  far,  you  should  know  that  the  ‘competition’  itself  is  not  a  

product  of  the  Public  Domain.  Far  from  it.  Even  if  many  people  end  up  using  the  same  

Public  Domain  resource,  the  results  eventually  depend  on  the  niche  you  are  trying  to  

establish  yourself  in.    

 

If  you  pick  a  hyper-­‐competitive  niche  like  Internet  Marketing,  you’re  bound  to  get  lost  in  

the  crowd.  Think  about  who  you  will  be  competing  with!  Instead,  if  you  choose  a  less-­‐

known  but  profitable  niche  (a  hobby  like  poker  is  well-­‐known  and  already  covered,  yet  

hobbies  like  yachting  and  sailing  still  have  room  for  competition),  even  if  there  are  

others  marketing  the  same  material,  you’ll  still  have  some  of  the  market  share  easily  

available  to  yourself.  

 

There’s  a  lot  more  to  this.  You  need  to  learn  how  to  package  your  product,  how  to  

leverage  your  visitors’  interests  and  most  importantly,  how  to  drive  traffic  to  your  

website.    

 

But  before  we  go  there,  here’s  one  more  question  people  always  ask  me:  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    19  -­‐              PublicDomainUniversity.com  

 

The  Public  Domain  is  limited.  Even  if  it  will  never  be  ‘used  up’,  it’s  going  to  be  used  more  

and  more  compared  to  what  will  be  added  to  it  in  the  next  few  years.  What  will  happen  

then?  Will  the  Public  Domain  become  useless?  

 

The  Future  of  Public  Domain  

 

Will  the  Public  Domain,  without  being  ‘used  up’,  become  useless?  The  answer  is  an  

emphatic  NO,  and  the  reasons  lie  in  the  definition  of  ‘Public  Domain’.  

 

Any  work  that  does  not  fall  under  the  copyright  law.    

 

This  also  includes  works  that  were  published  BEFORE  copyright  law  ever  existed.    

 

The  magnitude  of  this  is  not  easy  to  comprehend.  Apart  from  having  over  a  century’s  

worth  of  literature  and  publications  available,  you  potentially  have  about  a  millennia  

worth  of  ‘creative  work’  at  your  disposal.  I  repeat,  a  millennia  worth  of  creative  work.  A  

thousand  years.  At  least.  The  numbers  are  vast.  Yes,  a  cynic  would  say  that  a  lot  of  those  

publications  cannot  be  used  in  today’s  world  because  they  are  out-­‐of-­‐date.  

Unfortunately,  that  has  more  to  do  with  your  approach  to  business.  A  product  does  not  

always  solve  a  problem.  It  can  also  fulfill  the  need  for  knowledge,  or  plain  old  emotional  

attachment.  

 

In  the  next  chapter  I  will  talk  to  you  about  a  powerful  strategy  that  you  can  use  to  profit  

from  old  works  that  will  open  your  mind  to  at  least  a  dozen  different  ideas  –  all  worth  a  

lot  of  money.  

 

So,  first  off,  there  is  literally  so  much  content  wealth  in  the  Public  Domain  that  many  

regular  people  don’t  know  about,  that  there  is  no  chance  of  the  Public  Domain  ‘running  

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out’  of  options  for  the  foreseeable  future.  And  then,  of  course,  more  work  is  being  

added  to  the  Public  Domain  every  day…especially  in  the  form  of  Government  works.  

 

This  is  another  area  where  people  are  often  ignorant,  or  just  don’t  make  the  effort  to  

think  hard  (no  offense,  it’s  my  job  to  get  those  creative  juices  flowing,  just  hang  on  for  a  

little  while  longer).  When  most  Internet  Marketers  talk  about  the  Public  Domain,  they  

only  talk  about  books  and  recipes  and  self-­‐improvement  courses.  Now,  this  is  either  

because  they  don’t  know  better,  or  they’re  not  telling  you  everything.  

 

In  both  cases,  they  are  doing  you  a  huge  disservice.  

 

The  future  of  Public  Domain  is  in  its  diversity.  With  government  publications  on  

environmental  issues,  public  health  issues,  and  many  more  subjects  of  relevant  interest  

being  placed  in  the  Public  Domain  every  year,  this  is  just  ONE  of  the  sources  of  Public  

Domain  that  you  can  use  to  generate  a  stable  income  stream.  And  of  course,  the  Public  

Domain  is  not  limited  to  books  and  reports.  You  have  art,  music,  software,  and  most  

importantly,  ideas.  

 

That’s  the  beauty  of  the  Public  Domain.  It  tells  you  what  you  should  already  know.  Ideas  

are  not  the  property  of  any  one  person.  Therefore,  any  idea,  any  great  theory,  any  great  

scientific  achievement  can  be  used  without  fear  of  legal  reprisals.    

 

How  does  this  help  you?  There  is  more  than  one  way  of  profiting  from  a  niche.  In  the  

next  chapter,  this,  and  many  other  strategies  on  how  to  profit  from  the  Public  Domain  

are  revealed  to  you.  

 

For  now,  remember  this:  

 

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    21  -­‐              PublicDomainUniversity.com  

The  Public  Domain  is  far  wider,  and  far  deeper  an  ocean  than  you  think  (and  the  

Internet  Marketing  gurus  would  have  you  believe).  It  literally  is  nearly  limitless  

containing  hundreds  of  millions  of  works  of  all  types!  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    22  -­‐              PublicDomainUniversity.com  

How to Profit From

Public Domain Works

I  wrote  this  book  for  two  different  types  of  people.  One,  the  complete  newbie,  whose  

first  exposure  to  the  Public  Domain  was  designed  to  be  this  book.  In  that  regard,  the  

first  three  chapters  have  been  an  introduction  to  the  Public  Domain  and  its  advantages  

(and  issues).    

 

The  second  type  of  person  I  wrote  this  for  is  someone  who  already  knows  a  bit  about  

the  Public  Domain,  and  is  savvy  enough  to  know  that  all  he/she  really  needs  are  some  

guideline!  This  is  the  type  of  person  who  is  ready  to  go  ahead  and  build  their  first  public-­‐

domain  powered  online  business  in  a  week.  If  that’s  your  aim,  then  give  this  chapter  a  

thorough  double-­‐read.  This  chapter  alone  is  worth  the  price  of  this  book!  The  ideas  you  

will  find  here  can  be  used  instantly,  and  will  help  you  super-­‐charge  your  business  

growth.  

 

Business  Principles  

 

In  any  business,  whether  an  online  retail  store  or  a  membership  website,  or  anything  in  

between,  there  are  some  specific  business  rules  that  must  be  followed  so  that  the  

owner  can  achieve  the  primary  goal:  make  money.  Now  you  don’t  have  to  spend  hours  

and  hours  working  on  your  business,  and  you  most  certainly  don’t  have  to  turn  over  

outrageous  profits  every  month.  In  reality,  every  business  owner  has  different  needs,  

and  different  goals  set  for  their  business.  

 

When  I  started  out,  I  was  managing  a  commercial  printing  company  that  was  going  

through  some  hard  times,  and  I  was  looking  for  alternative  ways  to  make  some  extra  

income.  This  was  back  in  the  mid-­‐eighties,  well  before  the  Internet  or  eBay.  It  was  many  

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years  later  that  I  began  using  Public  Domain  works  online  to  help  build  my  business.  As  a  

newcomer  to  making  money  online,  it  was  certainly  a  business  education  process  that  

has  paid  off  for  me.  You,  on  the  other  hand,  may  be  well-­‐versed  in  the  business  world  

and  could  be  raring  to  go  full-­‐tilt  at  a  profitable  business  opportunity.  

 

If  that  describes  you,  consider  this  a  refresher  course.  You  are  of  course  free  to  skip  this  

section,  but  not  only  would  you  be  missing  out  on  a  concise  ‘checklist’  of  must-­‐know  

items,  but  you’ll  also  be  ignoring  the  possibility  that  you  may  pick-­‐up  something  new…a  

certain  idea…that  could  help  you  easily  increase  your  profits.  That  is  precisely  why  I’m  

putting  so  much  emphasis  on  the  basics.  By  constantly  re-­‐evaluating  yourself  and  your  

business,  you  will  not  only  be  able  to  figure  out  the  strengths  and  improve  upon  them,  

but…  

 

You  will  also  pick  out  things  you  might  not  be  doing  so  well  on,  and  use  these  

principles  to  get  your  business  back  on  track.  

 

So  what  are  these  ‘common-­‐sense’  principles?  We’ve  talked  about  them  briefly  before,  

but  let’s  look  at  them  at  detail.  

 

Ø   Forget  new  ideas,  find  new  products  

 

This  principle  has  been  talked  about  by  many  top  business  gurus  in  many  different  ways.  

One  common  example  is:  ‘Copy  the  masters’.  In  effect,  the  trick  here  is  to  understand  

that  ideas  by  themselves  are  a  dime  a  dozen.  In  fact,  there  are  very  few  ‘new’  ideas,  and  

chances  are  that  you  and  I  won’t  stumble  upon  any  new  ones  in  our  lifetime  (although  

you’re  welcome  to  try).    

 

Instead,  what  you  should  concentrate  on  is  to  find  new  ways  to  market  ‘old’  ideas.  How  

can  you  do  that?  

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•   Differentiate  your  product  –  Instead  of  selling  old  and  rare  books,  work  on  

building  a  niche  for  yourself  on  old  philosophical  works  only.  This  is  a  very  viable  

business  idea  and  I’ll  tell  you  how  in  a  little  while.  

 

•   Find  new  ways  to  sell  an  existing  product  –  The  usual  example  given  here  is  to  

convert  an  e-­‐book  or  how-­‐to  course  into  a  series  of  audio  tapes  or  videos.  

However,  you  can  also  take  an  existing  Public  Domain  work  and  split  it  up  into  

several  parts,  and  sell  them  separately  –  a  Public  Domain  work  on  poker  

strategies  could  be  divided  into  3  parts  –  poker  games,  poker  history  and  poker  

strategies.  

 

•   Create  a  new  product  out  of  an  old  idea.    

 

Ø   Go  where  the  money  is  

 

Marketers,  especially  Internet  Marketers  trying  to  sell  you  products,  talk  about  ‘hot’  

markets.  Jimmy  D.  Brown  calls  it  ‘burning  needs’  (a  misquote,  I’m  sure).  Whatever  you  

want  to  name  it,  it  makes  sense  to  target  products  and  markets  that  have  a  heavy  

demand  –  lots  of  buyers.  But  that’s  not  the  only  consideration,  is  it?  

 

Keep  an  eye  out  for  the  other  side  of  the  marketing  equation  –  the  supply  side.  Wading  

into  a  highly  competitive  marketplace  is  risky  if  you’re  starting  your  first  business.  Find  a  

market  which  still  has  room  for  more  competition  (the  demand  /  supply  ratio  is  high)  

and  where  the  market  is  large  enough  to  be  profitable  (targeting  Ugandan  farmers  isn’t  

exactly  a  killer  idea  –  targeting  African  farmers  is  a  better  idea  scale-­‐wise,  but  then  you  

run  into  purchasing  power.)  

 

In  other  words,  pick  a  market  where:  

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•   The  buyers  are  willing  AND  able  

 

•   The  suppliers  are  not  too  great  in  number  (Internet  Marketing  is  inherently  a  tough  

niche  to  enter  precisely  because  every  one  tries  to  sell  marketing  products)  

 

•   The  market  is  big  enough  to  make  a  profit  and  expand  in  the  future.  

 

Ø   Do  your  homework  

 

Research  is  critical  to  any  business  success.  In  the  context  of  an  online  business,  there  

are  specific  tools  and  strategies  that  you  use  to  research  and  evaluate  business  

opportunities.  I  share  some  of  the  tools  I  use  later  in  the  book,  but  here  are  a  few  

research  strategies  you  can  begin  to  use  right  now:  

 

•   Find  a  thriving  niche  that  still  has  room  to  grow  –  Forget  about  finding  

undiscovered  niches  right  from  the  word  go.  Instead,  target  a  broad  niche  that  is  

not  so  competitive,  and  then  find  your  own,  unoccupied  sub-­‐niche  within  that  

market.    

 

•   Evaluate  your  business  idea  –  there  are  several  ways  you  can  measure  the  

profitability  of  a  market.  The  key  factors  that  you  have  to  consider  are:  

 

o   Are  people  buying  this  product  /  service  like  crazy?  Find  out  what  people  

are  buying  through  popular  sites  like  Amazon,  ClickBank,  Ebay,  

Commission  Junction,  2Checkout  and  other  similar  websites.    

 

o   Find  out  the  demand  /  supply  ratios  –  how  many  people  are  searching  for  

items  in  this  niche  on  the  Internet  (in  popular  search  engines  such  as  

Yahoo  Search,  Google  and  Msn  Search)  and  compare  that  with  how  much  

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competition  there  is  (the  number  of  results  for  that  search  term  in  each  

of  the  major  search  engines.  Instead  of  doing  the  hard  number  crunching  

work  yourself,  look  through  the  resources  section  and  use  online  tools  

such  as  WordTracker  to  get  your  results.  

 

o   Find  out  how  much  people  are  spending  on  advertising  in  this  market  –  A  

great  strategy  to  discover  this  is  to  analyze  pay-­‐per-­‐click  engines  and  

calculate  what  your  competition  is  spending  for  each  of  your  target  

keywords.    

 

Ø   Business  Model  

 

Your  business  model  should  be  designed  to  suit  the  niche  that  you  are  trying  to  

dominate.  For  best  results  you  will  always  use  a  mixture  of  approaches,  and  it’s  best  to  

understand  that  some  tools  such  as  email  marketing  (newsletters  and  ezines)  apply  to  

any  business  model.  

 

For  example,  online  businesses  generally  fall  into  3  categories:    

 

•   Sell  products  –  Within  this  category  you  will  find  businesses  that  sell  single  

products  (the  popular  mini-­‐sites  based  on  the  Internet  Marketing  model),  

affiliate  businesses,  online  stores,  and  relevant  to  our  Public  Domain  discussion,  

content-­‐rich  niche  websites  that  sell  a  mixture  of  own  and  affiliate  products.  

Public  Domain  products  are  ideal  because  they  take  very  little  time  to  prepare  

and  save  you  a  lot  of  time  when  starting  up  an  online  business.  

 

•   Memberships  –  An  excellent  choice  if  you  have  a  lot  of  quality  content  and  plan  

on  adding  to  it  regularly.  The  same  is  with  providing  templates  (websites,  

resumes,  project  management,    any  templates  in  general),  software  and  access  

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to  forums  instead  of  providing  content  per  se.  Unless  the  ‘product’  is  

continuously  updated,  you’d  be  better  off  marketing  it  a  one-­‐time  sale.  

However,  membership  websites  are  often  more  lucrative  because  the  demands  

on  your  time  for  updating  your  content  are  far  less  than  releasing  a  new  product.  

Use  your  selected  Public  Domain  work  to  start  up  a  membership  website,  and  

supplement  your  updates  with  more  Public  Domain  information.  

 

•   Sell  Services  –  Typical  examples  include  search  engine  optimization  experts,  

copywriting  experts,  business  consultants,  real  estate  and  of  course,  lawyers.  No  

matter  what  your  profession,  service  selling  is  a  popular  choice,  and  Public  

Domain  information  can  be  used  to  your  advantage.  For  example,  if  you  are  a  

business  consultant,  use  Public  Domain  information  to  provide  content  on  

making  money,  entrepreneurship  and  people  management  to  prove  to  your  

visitors  that  you  are  ‘an’  expert  in  your  field,  so  that  they  can  trust  you  and  end  

up  hiring  you.  The  same  approach  can  work  for  other  fields  –  copywriting,  tax  

help  (government  publications  are  public  domain,  remember?)  and  even  self-­‐

improvement  (think  seminars  and  Public  Domain  information).  

 

Ø   Market  

 

If  there  is  one  bit  of  advice  I  can  offer  you,  whether  it  be  about  marketing  or  business  

success  in  general,  it  is  a  quote  from  Russell  Crowe  in  Gladiator:  

 

“On  my  mark,  unleash  hell.”  

 

Yes,  you  might  have  heard  one  or  two  other  marketers  quoting  this  very  same  line.  And  

with  good  reason.  That  one  line  epitomizes  the  very  core  of  what  all  marketing  

programs  teach  you.  Here’s  a  break  down:  

 

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©2016  Tony  Laidig            -­‐    28  -­‐              PublicDomainUniversity.com  

•   Find  your  target  –  Pick  a  market  that  is  favorable  for  approach.  It  doesn’t  

have  to  be  the  perfect  idea,  just  one  that  works  on  paper,  and  most  

importantly,  something  that  you  know  you  can  do  while  maintaining  interest.  

 

•   Prepare  your  approach  –  Mark  out  the  main  spots  –  what  sort  of  advertising  

mediums  can  be  used,  what  your  budget  is,  what  your  exact  strategy  for  each  

medium  is.  No  need  to  go  into  excruciating  details,  but  you  should  know,  for  

example,  your  allocated  monthly  budget  for  your  PPC  campaign,  your  target  

keywords  and  the  expected  cost-­‐per-­‐click  for  each  keyword.  This  will  at  the  

very  least  help  you  monitor  your  advertising  and  tune  it  based  on  the  results.  

 

•   Intense  marketing  –  There  are  two  different  approaches  in  this  regard.  Use  

the  first  one  if  you  can  afford  to  spend  a  lot  of  money  on  traffic,  use  the  

second  if  most  of  your  advertising  budget  will  be  paid  for  by  your  business  

even  at  the  start.  

 

§   All-­‐out  marketing,  pulling  out  all  the  stops  at  once,  complete  

blanketing  of  your  target  market  

§   Slow  build-­‐up,  tackling  different  advertising  mediums  one  by  one,  

building  to  crescendo  effect  where  at  the  end,  you  replicate  the  effect  

in  the  ‘all-­‐out  marketing’  technique.  

 

Taken  by  itself,  the  term  ‘unleash  hell’  is  also  used  to  enshrine  another  valuable  

business  lesson:  

 

If  you  have  a  product,  or  a  business  idea,  or  a  service  to  sell,  GET  IT  OUT  THERE!  Take  

your  business  to  the  market  first,  worry  about  refining  and  managing  later.  

 

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    29  -­‐              PublicDomainUniversity.com  

Essentially,  don’t  wait  ten  months  (like  I  did)  to  find  the  perfect  idea.  Pick  an  idea  that’s  

good  enough,  and  launch  your  business.  If  you  are  a  resume  writer  and  want  to  sell  your  

services  online,  throw  up  a  website,  put  up  your  basic  contact  and  payment  information  

and  BEGIN  PROMOTION.    

 

I  cannot  stress  this  enough.  Too  often  people  wait  too  long  until  they  have  the  ‘finished’  

product  before  starting  their  marketing  campaigns.  You,  a  newcomer,  shouldn’t  waste  

your  time  like  that.  Your  product  will  be  developed  along  the  way  through  customer  

interaction  anyway.  On  the  other  hand,  there  is  no  way  you’ll  make  any  money  without  

traffic.  

 

So  go  get  that  traffic,  and  ‘perfection’  will  come  in  due  time.  

 

Ø   Spot  the  trend,  and  ride  it  

 

When  you  are  looking  for  a  new  business  idea,  use  social  and  marketing  trends  to  help  

you  out.  For  an  extreme  example,  Internet  Marketers  seem  to  use  every  holiday,  be  it  

1st  January,  25th  December,  4th  of  July  or  even  April  1st,  to  offer  special  deals  and  

discounts  in  order  to  make  a  few  more  sales.  

 

You  can  use  the  same  strategy  but  come  off  looking  good.  How?  Here’s  the  low-­‐down  

on  spotting  trends  and  profiting  from  them.  

 

•   Use  seasons  and  times  of  the  year  to  see  when  is  the  best  time  to  launch  your  

business.  For  example,  if  you  want  to  sell  customized  t-­‐shirts,  when  do  you  think  

it  would  be  better  to  start?  Summer?  No.  Start  in  winter  so  that  you’re  prepared  

for  the  spring  wardrobe  change.    

 

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    30  -­‐              PublicDomainUniversity.com  

•   Look  to  developing  interests  through  international  events  (sports,  social,  

political,  cultural  and  even  economic)  to  use  locally  in  your  business.  From  

simple  things  like  using  your  favorite  soccer  club’s  recent  success  by  offering  

souvenirs  and  special  discounts  to  elaborate  business  investments  such  as  

sponsorships  and  partnerships  with  other  businesses,  it’s  always  important  to  

keep  your  business  grounded  in  real-­‐world  events.  

 

•   Movie  releases,  books,  public  events  and  seasons  tend  to  increase  peoples’  

interests  in  various  topics.  And  what  is  the  primary  method  for  people  to  search  

for  information?  The  Internet!  Cash  in  on  trends  by  having  the  right  ‘information’  

ready  in  time,  and  then  use  that  traffic  any  way  you  choose  (hopefully  to  make  a  

lot  of  money).  In  the  next  section  I’ll  tell  you  some  excellent  ideas  on  using  Public  

Domain  works  to  profit  from  trends.  

 

Specific  Money  Generating  PD  Ideas  

 

By  now  you  should  have  at  least  a  dozen  business  ideas  storming  in  your  head.  In  this  

section,  I’ll  show  you  how  to  use  those  ideas  and  combine  them  with  the  Public  Domain  

to  create  instant  products  and  in  the  end,  instant  businesses.  

 

Ø   Profit  from  trends  

 

Remember  Dan  Brown’s  ‘The  Da  Vinci  Code’?  The  book  was  an  instant  success,  and  is  a  

guaranteed  best  seller.  Ever  since  its  release,  interest  in  the  book,  and  especially  the  

ideas  and  controversies  it  raises,  has  risen  exponentially.  Even  back  in  April  2005,  almost  

a  year  after  the  book’s  release,  the  term  ‘da  vinci  code’  generated  over  5000  searches  

on  Overture  per  day,  and  when  you  convert  that  number  to  Google  (a  rough  estimate  

puts  Google  searches  to  be  at  a  ratio  of  8:1  to  that  of  Overture,  but  we’ll  take  a  

conservative  estimate  of  5:1),  you  get  almost  1  million  searches  per  month.  And  this  

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number  continues  to  be  relatively  constant,  especially  with  the  new  movie  coming  out,  

“Angels  and  Demons.”  Currently  the  competition  for  the  website  is  roughly  twice  as  

much,  but  that  is  only  due  to  the  book’s  popularity  over  the  last  6  to  8  months.  

 

So  how  could  you  profit  from  it?  Simple;  use  the  Public  Domain  to  provide  images  and  

articles  on  the  topics  discussed  in  the  book  (the  Priory  of  Sion,  the  ‘sacred  feminine’,  

Leonardo  Da  Vinci  and  his  paintings,  to  name  a  few)  and  use  AdSense  to  raise  income  

from  the  website  itself.  With  your  content  coming  from  the  public  domain,  and  your  

traffic  coming  from  the  search  engines  and  PPC  engines  (even  today  the  cost-­‐per-­‐click  

for  keywords  related  to  the  book  are  between  10  to  25  cents),  you  also  have  the  

opportunity  to  sell  the  Public  Domain  information  in  the  form  of  a  product  –  perhaps  

you  find  an  old  treatise  discussing  Da  Vinci’s  treatment  of  Mona  Lisa  and  The  Last  

Supper,  or  maybe  you  find  an  authentic  history  of  the  master  artist.    

 

Lessons?    

 

Keep  your  eyes  open  for  major  search  trends  launched  by  movies  and  books  that  

prompt  a  massive  interest  in  history,  religion,  geography  or  even  science  –  it  is  quite  

possible  find  such  topics  freely  and  heavily  available  in  the  public  domain.  

 

Ø   Instant  Information  Products  

 

The  Public  Domain  has  the  power  to  provide  you  with  instant  products.  Pick  a  niche,  

evaluate  its  profitability,  and  use  a  Public  Domain  work  to  immediately  launch  your  info-­‐

product  business.  A  stunning  example  of  this  is  how  you  can  use  courses  and  books  

directly  from  the  early  20th  century  to  re-­‐package  and  sell  instantly  online.  The  value  of  

information  in  such  books  such  as  ‘The  Secret  of  Wealth’  by  Franklyn  Hobbs  is  timeless  

and  easily  worth  your  time  and  investment  and  there  are  many  such  books  available  on  

the  public  domain.  

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Public Domain Profit Centers

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Ø   Membership  websites  

 

If  you  are  looking  to  start  a  membership  website  that  provides  quality  information  on  a  

niche  topic  but  do  not  want  to  invest  too  much  in  time  and  work  (by  writing  the  content  

yourself  or  paying  someone  to  write  it),  you  can  use  Public  Domain  information  to  get  

you  started.  Since  starting  membership  websites  traditionally  need  2  to  3  months  of  

information  before  offering  monthly-­‐fee  subscriptions,  the  work  required  is  quite  a  lot  

and  if  you  can  find  Public  Domain  works  to  supplement  your  content,  you  may  have  hit  

a  potential  goldmine.  

 

Ø   Create  multiple  delivery  streams  

 

This  is  a  business  maxim  that  Internet  business  gurus  swear  by.  We  have  all  heard  about  

the  power  of  having  multiple  income  streams,  but  that’s  only  half  of  the  story.  If  you  are  

delivering  products  through  just  one  medium  (i.e.  through  info-­‐products  or  just  selling  

services),  you  aren’t  realizing  the  maximum  potential  of  the  income-­‐generating  abilities  

of  your  business.  

 

As  flowery  as  that  sounds,  consider  the  impact  of  using  an  audio-­‐course,  memberships,  

info-­‐products  and  AdSense  income  on  a  single  business  venture  instead  of  using  just  

AdSense  on  an  ‘informational’  website.  While  such  a  business  venture  requires  a  lot  

more  work  than  just  ‘set  and  forget’,  you  can  still  manage  a  great  degree  of  automation.  

The  key  is  to  maximize  your  business  potential  by  using  every  possible  method  to  profit  

from  your  products.  

 

Ø   Expand  quickly  

 

An  apparent  contradiction,  but  in  fact  this  is  deeply  inter-­‐related  to  the  previous  point.  

While  you  should  attempt  to  maximize  the  potential  of  each  business,  you  should  start  

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by  spreading  your  income  base  quickly  by  setting  up  4-­‐5  small  online  businesses  and  

focus  on  maximizing  them  later.  With  public  domain,  this  approach  is  quite  successful.    

 

You  can  pick  several  Public  Domain  works,  create  different  products  for  each  of  them  

and  after  you  have  set  up  their  individual  websites,  return  to  improve  and  diversify  each  

website.  This  will  allow  you  to  both  generate  multiple  income  streams  and  then  

maximize  the  income  potential  of  each  stream  within  a  short  period  of  time.  Imagine  if  

you  have  a  site  selling  Public  Domain-­‐based  content  that  makes  you  just  $500  per  

month  and  then  multiply  that  site  by  10…you’ll  be  making  $5,000  per  month!  This  is  the  

exact  strategy  I,  and  many  others  I  know,  use  for  generating  successful  income  streams!  

 

Ø   Supplement  your  current  business  

 

So  many  people  think  of  the  Public  Domain  for  starting  a  new  business  that  they  forget  

the  strongest  benefit  of  using  the  Public  Domain  –  instant  content.  If  you  already  have  a  

business  that  can  use  supplementary  content  –  search  the  Public  Domain  for  possible  

content.  Not  only  can  such  new  content  be  used  to  increase  your  AdSense  income  but  it  

can  also  ‘sell’  your  other  products  and  services  by  building  your  business  reputation  as  

an  expert.  

 

Of  course,  it’s  not  always  possible  to  find  relevant  content  (information  on  the  latest  

microprocessor  technology  is  unlikely  to  be  in  the  Public  Domain),  but  there  are  many  

niches  (dream  interpretation  is  just  one  example)  that  have  more  or  less  timeless  

appeal.  If  you  operate  a  business  that  works  in  ‘timeless’  niches  (a  quick  list  is  given  later  

in  this  chapter),  the  Public  Domain  can  become  a  far  better  resource  than  any  

ghostwriter  you  can  ever  hire!  

 

 

 

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Ø   Profit  from  your  hobbies  

 

In  any  Internet  Marketing  basics  course,  the  point  is  made  time  and  time  again  that  you  

should  choose  your  first  business  from  within  your  own  interests…areas  that  you’re  

passionate  about.    Logic  says  that  people  share  hobbies  and  interests,  and  if  there  are  

enough  people  like  you  searching  for  information  on  these  interests,  you  stand  to  make  

some  serious  money.  

 

This  advice  is  both  good  and  bad.  While  it  is  helpful  to  start  a  first  business  in  a  niche  

that  is  your  interest,  it’s  often  the  case  that  these  niches  are  not  very  profitable  –  there  

might  be  too  much  competition  or  not  enough  demand  (or  just  not  a  ‘buying’  market).    

 

On  the  other  hand,  hobbies  such  as  bowling,  playing  poker,  crochet  patterns  or  even  

architecture  are  excellent  avenues  for  starting  small  public-­‐domain-­‐supported  business  

sites.  By  using  Public  Domain  works  that  outline  everything  from  playing  tips  to  history  

and  immediately  usable  information  (recipes  for  chocolate  chip  cookies,  anyone?),  you  

can  carve  your  own  little  niche  and  not  only  build  yet  another  income  stream,  but  enjoy  

yourself  while  doing  it  as  well.  

 

Ø   Answers  to  common  problems  

 

Another  basic  strategy  is  to  list  your  daily-­‐life  problems  –  tax  trouble,  computer  

maintenance  in  your  office,  a  fear  of  public  speaking,  depression  or  any  other  personal,  

professional  and  family  troubles  you  may  be  experiencing.  Once  you  have  such  a  list,  

turn  them  around  into  potential  business  ideas  by  finding  out  what  people  suffering  

from  the  same  problems  are  searching  for  online,  and  then  provide  them  with  solutions.  

The  Public  Domain  is  an  ideal  resource  for  finding  self-­‐improvement  advice,  how-­‐to  

instruction  manuals  and  learning  courses.  Whether  you  want  to  learn  a  new  language  or  

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improve  your  self-­‐image,  there  are  chances  other  people  have  the  same  fears  and  

desires,  and  are  willing  to  pay  for  them  as  well.  

 

Once  you  have  a  solid,  profitable  business  plan  for  a  common  problem,  turn  it  around  by  

using  Public  Domain  resources  to  directly  create  a  solution  or  use  the  information  to  

make  a  derivative  work  (expand  the  delivery  mechanism  or  add  some  material  yourself).  

 

Note:  Are  you  noticing  a  common  trend  here?  Almost  all  possibilities  with  Public  

Domain  works  require  that  you  use  the  information  as  a  ‘resource’.  This  is  a  critical  

concept  to  understand.  The  Public  Domain  is  not  a  business  opportunity.  It’s  a  crucial  

resource  for  content  and  information,  and  if  you  can  find  the  right  business  idea,  you  

can  use  Public  Domain  works  to  make  money.  But  the  Public  Domain  by  itself  will  

rarely  make  you  any  money  –  you  have  to  have  a  solid  idea  to  start  the  process.  

 

Ø   Brainstorm    

 

The  rest  of  this  chapter  is  dedicated  to  potential  business  opportunities  that  you  can  

launch  with  Public  Domain  works.  Here  I’m  going  to  discuss  a  few  popular  categories  

where  the  Public  Domain  is  very  strong,  and  show  you  how  you  can  find  your  own  niche  

within  and  build  a  thriving  money-­‐making  business  out  of  it.  

 

The  core  process  here  is  to  brainstorm  –  once  you  understand  what  the  Public  Domain  is  

about  and  get  a  clear  idea  of  the  sort  of  information  available  in  the  public  domain,  you  

can  then  sit  down  and  brainstorm  the  different  sort  of  niches  suitable  for  public-­‐domain  

driven  businesses.    

 

Here,  instead  of  finding  a  business  idea  first  and  then  finding  the  right  Public  Domain  

resources,  we  will  look  at  finding  Public  Domain  works  and  creating  businesses  out  of  

them.  

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Ø   History  

 

History  has  always  held  a  deep-­‐seated  interest  for  many  people.  Whether  the  interest  is  

topical  (a  la  Da  Vinci  Code),  or  long-­‐lasting,  there  is  a  lot  of  money  to  be  made  through  

the  public  domain.  The  key  here  is  to  find  the  right  target  –  you  can  either  have  

informational  websites  (the  most  common  and  easiest  business  model  to  set  up)  and  

earn  money  through  AdSense  (this  will  cost  you  very  little  to  set  up,  and  earn  you  

recurring  income  for  a  long  time  to  come)  or  create  an  informational  product  based  on  

any  particular  issue.  

 

If  you’re  creating  info-­‐products  for  history-­‐based  niches,  ensure  that  there  is  a  lasting  

demand  for  your  product.  Current  events  and  trends  are  a  great  barometer  of  what  

history  the  public  is  interested  in.  While  there  are  always  mainstay  items  like  famous  

authors  and  artists,  topical  history  niches  such  as  the  Napoleonic  Wars  may  not  

generate  that  much  interest  (although  you  can  possibly  move  laterally  to  selling  war  

memorablia,  and  use  Public  Domain  information  as  content  to  attract  visitors  through  

search  engine).  

 

Ø   Religion  &  Philosophy  

 

Religion  is  a  sensitive  topic  for  most  people,  and  is  bound  to  be  controversial.  That  being  

said,  there  are  a  lot  of  Public  Domain  works  concerned  with  religion,  and  commentaries  

on  various  faiths  and  critical  issues  in  history  and  specific  religions  are  very  popular.  As  

with  any  business  venture,  take  care  to  evaluate  the  profitability  of  a  particular  idea  

before  setting  up  a  business,  but  in  this  case  you  can  easily  create  both  information  sites  

and  info-­‐products.    

 

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Philosophy  has  an  equally  important  position  in  the  public  domain,  and  like  religious  

issues  has  a  constant  following  of  search  engine  traffic.  The  trick  is,  of  course,  to  find  the  

right  niche  and  plant  your  flag  on  it.  

 

Ø   The  Arts  

 

Interest  in  the  Arts  is  potential  goldmine,  if  only  because  of  the  almost  ridiculous  

amounts  of  money  spent  on  paintings.  From  Sotheby  to  Louvre  to  backroom  

agreements,  there  is  definitely  a  lot  of  money  involved  in  this  niche.  

 

The  only  problem  is,  how  can  you  use  the  Public  Domain  to  make  the  money  train  stop  

at  your  doorstep?  Simple.  Build  information  packages  on  artists  and  their  work  and  sell  

them  through  your  website.  This  is  a  hugely  untapped  niche  –  while  there  may  be  a  lot  

of  competition  in  this  area,  many  of  these  websites  are  old  and  not  optimized  for  search  

engines,  meaning  that  with  proper  SEO  and  marketing  you  can  easily  gain  good  search  

engine  rankings.  

 

Ø   Music  

 

Classical  music  has  a  dedicated  following  –  but  what’s  even  better  for  you  as  an  

entrepreneur  is  the  wealth  of  information  ABOUT  the  musicians  and  their  music  in  the  

public  domain.  Use  this  information,  target  the  classical  buffs  and  voila-­‐  you  have  

contact.  

 

Ø   Self-­‐Improvement  

 

This  is  a  virtual  no-­‐brainer.  Every  person  has  a  problem  or  the  other  with  bad  habits,  

confidence,  time  management,  people  management  and  what  not.  Many  of  these  

problems  are  some  what  time-­‐less  and  there  is  a  vast  wealth  of  Public  Domain  works  on  

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these  subjects.  Here,  you  have  the  freedom  to  create  membership  websites  and  special,  

membership-­‐only  forums  as  people  are  willing  to  pay  a  lot  to  find  solutions  to  their  

problems.  

 

The  only  problem  is  that  this  is  a  hotly  contested  niche,  and  that  you  will  have  to  do  one  

of  two  things  to  make  money  here:  Either  find  an  unfilled  niche,  or  use  unorthodox  

marketing  methods  to  drive  traffic  to  your  website.    

 

Most  likely  you’ll  have  to  provide  more  than  just  Public  Domain  information  to  profit  

from  a  long-­‐term  business  commitment,  but  if  you’re  looking  for  just  another  income  

stream,  a  quick-­‐fire  info-­‐product  on  self-­‐improvement  can  do  wonders  for  your  bottom  

line.  

 

Ø   Government  Publications  

 

The  U.S.  government  routinely  releases  information  on  taxes,  health  care  and  other  

government  policies  into  the  public  domain.  If  you  are  involved  in  providing  consulting  

services  in  any  of  these  areas,  using  the  Public  Domain  as  an  important  resource  for  

your  website  will  help  build  trust  and  more  importantly,  increase  both  your  traffic  AND  

your  conversion  rates.  

 

If  anything,  there  are  two  important  lessons  you  can  take  away  from  this  second  section  

of  the  chapter  (apart  from  the  business  ideas,  of  course):  

 

The  Public  Domain  is  a  resource  –  not  a  business  itself.  Use  it  as  one  of  the  supports  in  

your  business,  but  using  just  the  Public  Domain  won’t  get  you  anywhere.  Even  if  you  

have  to  do  something  as  simple  as  do  some  minor  editing,  repackage  the  product  and  

write  a  sales  letter,  you’ll  still  have  to  put  in  some  effort  and  strategy  into  the  business  –  

it’s  not  instant  coffee,  although  in  a  lot  of  cases  this  is  instant  content.  

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There  are  two  ways  to  make  money  from  the  Public  Domain.  You  can  have  a  business  or  

business  idea  and  then  use  Public  Domain  works  as  a  source  of  content,  or  you  can  

search  the  major  categories  of  the  Public  Domain  and  brainstorm  new  business  ideas.  

Use  both  techniques  to  make  money  from  the  public  domain.  

 

Later  in  this  book,  we  will  take  a  detailed  look  at  using  Public  Domain  works  to  create  all  

types  of  products!    

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Copyright Made Easy

 

I  know,  I  know,  copyright  laws  are  never  easy.  But  hey,  here’s  what  I  figure:  To  use  the  

Public  Domain,  to  profit  from  it,  you  just  need  to  know  a  few  facts.  So  if  you  don’t  have  

the  time  (and  the  patience)  to  delve  into  the  details  of  the  copyright  laws  affecting  the  

Public  Domain,  this  chapter  is  just  for  you.  No  boring  details  about  when  or  why  the  

copyright  laws  were  enacted,  just  simple,  basic  facts  that  you  need  to  know.  

 

The  Quick  Copyright  Guide  

 

Here  are  some  quick  facts  that  you  should  know  about  the  copyright  laws  applying  to  

the  public  domain.  

 

Note:  These  laws  apply  to  works  published  in  the  US.  For  unpublished  works  and  for  

works  published  outside  the  US,  see  the  resources  listed  later  on.  

 

•   Any  works  published  (with  or  without  copyright)  before  1923  are  in  the  public  

domain.  

 

•   Any  works  copyrighted  in  1923  or  later  (with  their  copyrights  renewed  in  time)  

will  stay  OUT  of  the  Public  Domain  till  2018  or  longer.  This  is  due  to  a  20-­‐year  

copyright  extension  enacted  in  the  US  in  1998.  Usually  you  can  check  on  the  

book  itself  the  copyright  date,  and  if  a  copyright  is  renewed,  that  date  is  also  

placed  on  the  book.  

 

•   Certain  works  copyrighted  in  1923  or  later  may  have  already  entered  the  Public  

Domain  because  of  certain  legal  constraints.  The  following  types  of  works    

o   Works  published  in  the  US  before  1989  without  proper  copyright  notice  

and  

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o   Works  published  in  the  US  before  1964  whose  copyrights  were  not  

renewed  

 

•   Works  from  1923  or  later  that  were  originally  published  in  countries  outside  the  

US  may  still  be  copyrighted  regardless  of  whether  they  were  printed  with  proper  

notice  or  renewed.  

 

•   Works  that  were  never  registered  for  copyright  prior  to  1978,  and  were  never  

published  prior  to  2003,  are  now  in  the  Public  Domain  in  the  US  if:  

o   The  author(s)  died  more  than  70  years  ago  before  the  most  recent  New  

Year’s  Day.  For  2005,  this  means  authors  who  died  before  1935.  For  more  

than  one  author,  this  applies  to  the  last  surviving  author.  

 

This  is,  I  repeat,  just  a  quick  overview  of  the  copyright  law  to  help  you  understand  what  

you  will  be  dealing  with  when  venturing  into  the  public  domain.  There  are  other  people  

far  more  talented  than  me  who  have  written  comprehensively  on  this  matter  –  one  such  

resource  is  from  the  Cornell  Copyright  Center:  

 

http://copyright.cornell.edu/resources/publicdomain.cfm  

 

A  detailed  and  comprehensive  table  that  tells  you  how  the  copyright  law  and  the  Public  

Domain  applies  to  unpublished  works,  works  published  in  the  US  and  even  works  

published  outside  the  U.S.  A  truly  remarkable  and  useful  resource  to  have  for  Public  

Domain  businesses.  

 

The  partial  copyright  on  this  document  does  not  allow  me  to  make  this  part  of  the  e-­‐

book  itself,  but  trust  me  when  I  say  this  –  this,  and  the  next  resource,  are  the  ONLY  two  

guides  you  need  to  determining  copyright  issues.  

 

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Another  brilliant  (an  understatement  at  best)  resource  is  by  the  law  firm  Bromberg  &  

Sunstein:  

 

http://sunsteinlaw.com/practices/copyright-­‐portfolio-­‐development/copyright-­‐

pointers/copyright-­‐flowchart  

 

This  is  an  excellent  flowchart  that  can  help  you  determine  step-­‐by-­‐step  whether  a  work  

is  in  the  Public  Domain  or  not.  As  with  all  such  resources,  it  also  tells  you  when  a  

particular  work,  depending  on  its  dates  of  creation,  publication  and  copyright  renewal,  

will  pass  into  the  public  domain.  

 

I’ve  also  included  a  detailed,  Step-­‐by-­‐Step  guide  aid  you  in  verifying  the  copyright  of  the  

Works  you  find,  as  well  as  how  to  determine  and  work  with  copyright  issues  if  you  live  in  

another  country.  

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COPYRIGHT RESEARCH STEP-BY STEP

Step  1:  Identify  Potential  Public  Domain  Work    (This  would  include  books,  magazines  and  newspapers)    Name  of  Work:  _____________________________________________________  

Publisher:  _________________________________________________________  

Publish  Year:  _______________________________________________________  

Volume  /  Issue:  _____________________________________________________  

 

Step  2:  Determine  Copyright  Status  Copyright  Status  varies  according  to  the  Publish  Year  of  the  periodical.    

a.   If  the  Publish  Year  is  before  1923:  The  WORK  is  in  the  Public  Domain    

b.   If  the  Publish  Year  is  1923  –  1950:  Go  to  Step  3    

c.   If  the  Publish  Year  is  1950  –  1963:  Go  to  Step  4      

Step  3:  Publish  Year  of  1923  –  1950    Copyright  needed  renewed  in  28th  year  from  first  publication  

 Books,  Research  Option  One    Checking  Specific  Works  (1923  –  1950)    Use  “Copyright  Renewal  Database”  at  Stanford  University  http://collections.stanford.edu/copyrightrenewals/bin/search/simple        

•   Click  on  “Advanced  Search”  link    

•   Enter  Book’s  “Title”  or  “Author  Name”  in  provided  search  form  and  click  “Search.”  

•   If  book  is  NOT  listed,  it’s  in  the  Public  Domain  

•   NOTE:  I  will  often  check  variations  of  the  author’s  name  (usually  beginning  with  just  the  last  name.  Also,  if  the  title  begins  with  words  like  “the”,  “a”  or  “an”,  don’t  include  those  

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in  the  title  name.  For  example,  if  you  were  searching  for  the  title,  “The  Boy  Who  Cried  Wolf,”  you  would  enter  “Boy  Who  Cried  Wolf”  on  the  Title  Search  line!  

 Books,  Research  Option  Two    Checking  Specific  Works  (1923  –  1950)    Use  “Catalog  of  Copyright  Entries”  records  at  UPENN  http://onlinebooks.library.upenn.edu/cce/      Publish  Year:  _____________  +  28  years    =  Renewal  Year:  _____________    

•   Click  on  “Renewal  Year”  (i.e.  1971)    

•   Scroll  down  to  “Renewals  for  Books”  section  

•   Select  correct  page  number  of  file  that  corresponds  to  the  alphabetical  list  for  Book  Name  (i.e.  Page  1549  (Bradbury  -­‐-­‐  Brooks,  Walter  R.  (start))      

•   Check  Book  Title  entries  for  BOTH  Jan  –  Jun  and  Jul  –  Dec.  

•   Check  Author  Name  entries  for  BOTH  Jan  –  Jun  and  Jul  –  Dec.  

•   If  book  is  listed,  it’s  still  in  copyright  

•   If  book  is  NOT  listed,  it’s  in  the  Public  Domain  

•   NOTE:  I  will  often  check  the  year  before  and  after  the  28th  renewal  year  to  be  safe!  

 Periodicals  Publish  Year:  _____________  +  28  years    =  Renewal  Year:  _____________    

•   Click  on  “Renewal  Year”  (i.e.  1971)    

•   Scroll  down  to  “Periodicals”  section  

•   Select  correct  page  number  of  file  that  corresponds  to  the  alphabetical  list  for  Periodical  Name  (i.e.  Page  409  (Barron's  (cont.)  -­‐  Blue  Book  Magazine  (start))    

•   Check  entries  for  BOTH  Jan  –  Jun  and  Jul  –  Dec.  

•   If  periodical  (and  periodical  issue)  is  listed,  it’s  still  in  copyright  

•   If  periodical  is  NOT  listed,  it’s  in  the  Public  Domain  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    45  -­‐              PublicDomainUniversity.com  

•   NOTE:  I  will  often  check  the  year  before  and  after  the  28th  renewal  year  to  be  safe!  

 Checking  Specific  Periodical  Articles  (1923  –  1950)  Periodical  Articles  can  be  renewed  separate  from  the  periodical,  so  it’s  important  to  check  them  as  well.    Article  Title:  _________________________________  Author:  _____________________    Publish  Year:  _____________  +  28  years    =  Renewal  Year:  _____________    

•   Click  on  “Renewal  Year”  (i.e.  1971)    

•   Scroll  down  to  “Renewals  for  Books  and  Submissions  to  Periodicals”  section  

•   Select  correct  page  number  of  file  that  corresponds  to  the  alphabetical  list  for  Author’s  Last  Name  (i.e.  Page  780  (Buck,  Pearl  S  (cont.)  -­‐  California.  District  Courts  of  Appeal  (start))    

Please  note  that  links  to  the  transcriptions  of  these  pages  at  Gutenberg.org  are  available  on  the  page.  

•   Check  entries  for  BOTH  Jan  –  Jun  and  Jul  –  Dec.  

•   If  article  is  listed,  it’s  still  in  copyright  

•   If  article  is  NOT  listed,  it’s  in  the  Public  Domain  

 NOTE  CONCERNING  1950:  If  your  periodical  was  published  in  1950,  you  should  research  the  periodical  issues  and  article  submissions  at  both  the  UPENN  site  AND  the  Copyright.gov  site.  It  was  during  that  year  that  records  handling  was  changed  and  so  the  renewal  could  be  listed  at  one  place  or  the  other.  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    46  -­‐              PublicDomainUniversity.com  

Step  4:  Publish  Year  of  1950  –  1963    Copyright  needed  renewed  in  28th  year  from  first  publication    Books  and  Periodicals    Use  the  “Copyright  Catalog”  records  at  Copyright.gov  http://www.copyright.gov/records      All  research  data  is  referenced  through  one  search  database.      

•   Enter  book  title,  periodical  title  or  author  name  in  “Search  for”  box  

•   Select  “Title”  or  “Author”  (depending  on  which  you  enter)  in  “Search  by”  box  

•   Click  “Begin  Search”  

•   Resort  results  by  “Date  Ascending”  

•   If  book  title  or  periodical  issue  is  listed  (Copyright  Number  will  begin  with  “RE”)  the  work  is  still  in  copyright  

•   If  the  book  title  or  periodical  issue  is  NOT  listed,  it  is  in  the  Public  Domain  

Checking  Specific  Periodical  Articles  (1950  –  1963)  Articles  can  be  renewed  separate  from  the  periodical,  so  it’s  important  to  check  them  as  well.    Article  Title:  _________________________________  Author:  _____________________    Publish  Year:  _____________  +  28  years    =  Renewal  Year:  _____________  

 

•   Enter  author  name  (last  name  first)  in  “Search  for”  box  

•   Select  “Name”  in  “Search  by”  box  

•   Click  “Begin  Search”  

•   Resort  results  by  “Date  Ascending”  

•   If  author  name  AND  article  name  is  listed  (Copyright  Number  will  begin  with  “RE”)  it  is  still  in  copyright  

•   If  author  name  AND  article  name  is  NOT  listed,  it  is  in  the  Public  Domain  

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    47  -­‐              PublicDomainUniversity.com  

USING THE LINKS

In  the  next  section,  I  have  included  several  hundred  new  links  to  websites  that  present  

works  from  the  Public  Domain.  All  these  sites  are  new  to  this  edition  and  were  not  

included  in  my  first  book,  Public  Domain  Code  Book,  Volume  1.  If  you  do  not  have  a  copy  

of  that  book,  I  highly  suggest  that  you  pick  up  a  copy  as  it  includes  over  280  additional  

websites  with  Public  Domain  content.  

 

I  have  once  again  categorized  the  links  according  to  media  type  so  that  you  can  quickly  

and  easily  find  the  type  of  content  you  are  looking  for.    

 

After  the  Links  section,  I  have  included  extensive  product  creation  insights  and  

strategies  to  help  you  create  new  products  from  all  the  Public  Domain  works  you’ll  

discover!  Good  Luck!  

 

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    48  -­‐              PublicDomainUniversity.com  

Book Links    Academy  for  Ancient  Texts    http://www.ancienttexts.org/    An  excellent  collection  of  ancient  texts  offered  as  study  and/or  reading  material  that  are  grouped  by  culture,  country  or  religion.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Adams’  Ancient  Texts    http://www.csun.edu/~hcfll004/textindx.html      A  small  collection  of  mostly  Latin  and  Greek  texts,  with  most  translated  into  English.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Ancient  Literature    http://www.zeroland.co.nz/ancient_literature.html  A  web  directory  of  ancient  literature  and  texts.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Bexley  Council  Collections    http://www.bexleyarchives.org.uk/Calmview/    Collections  of  classics,  standard  works,  old  favorites  and  new  writing  which  you  can  download  straight  to  your  PC.  These  links  provide  access  to  over  100,000  texts.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    49  -­‐              PublicDomainUniversity.com  

Books  Online    http://www.fourmilab.ch/nav/topics/books.html      An  eclectic  collection  of  books  and  catalogs  available  for  download.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    California  History    http://www.books-­‐about-­‐california.com/      This  web  site  is  a  personal  library  of  Public  Domain  e-­‐texts  and  pictures  about  California  and  the  old  West.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Classic  Texts    http://www.classictexts.net/      This  “Library  at  Your  Fingertips”  presents  in  e-­‐text  form  many  of  the  books  normally  found  in  a  scholar’s  personal  library,  with  sections  devoted  to  theology,  classics,  history  and  English  literature.    Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Classic  Texts  in  Ethics    http://ethics.sandiego.edu/resources/books/books.asp      Many  major  works  in  the  history  of  ethics  are  now  available  on-­‐line  in  electronic  versions,  with  file  formats  including  ASCI  or  text  files;  RTF  or  Rich  Text  Format;  and  Adobe  PDF.  These  files  can  easily  be  searched  or  downloaded,  and  take  up  relatively  little  room  in  proportion  to  the  amount  of  text  they  contain.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    50  -­‐              PublicDomainUniversity.com  

Classic  Works  in  Herbal  Medicine    http://www.swsbm.com/ManualsOther/ManOther.html      A  collection  of  classic  herbal  texts  by  authors  including  John  Uri  Lloyd,  Otto  Mausert  and  Benjamin  Colby.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Classical  Authors  Directory    http://authorsdirectory.com/index.shtml      The  Classical  Authors  Directory  offers  a  well-­‐indexed  collection  of  classical  American  authors  from  Jane  Austen  and  William  Blake  to  Jules  Verne  and  Virginia  Woolf.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Complete  Works  of  Darwin    http://darwin-­‐online.org.uk/      This  website  is  the  largest  collection  of  writings  by  and  about  Darwin  ever  published.  It  contains  Darwin’s  complete  publications  and  the  largest  Darwin  bibliography  and  manuscript  catalogue  ever  published.    Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Electronic  Books  Collection    http://www.lib.utexas.edu/books/etext.html  The  collections  of  the  University  of  Texas  Libraries  contain  more  than  seven  million  volumes  and  providing  access  to  the  latest  electronic  research  materials,  the  library  collects  the  products  of  human  knowledge  in  all  formats.    Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    51  -­‐              PublicDomainUniversity.com  

ERIC  Digests    http://www.ericdigests.org        ERIC  Digests  are  short  reports  (1,000  -­‐  1,500  words)  that  are  in  the  Public  Domain  on  topics  of  prime  current  interest  in  education.  There  are  a  large  variety  of  topics  covered  including  teaching,  learning,  libraries,  charter  schools,  special  education,  higher  education,  home  schooling,  and  many  more.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    FullBooks.com    http://www.fullbooks.com/      FullBooks.com  lives  up  to  its  name:  They  offer  thousands  of  full-­‐text  free  books.  Great  resource!  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Gruntose    http://www.gruntose.com/      Gruntose  is  a  rather  eclectic  website  that  features  and  interesting  (and  at  time  bizarre)  collection  of  books,  essays,  information  and  more.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________      History  of  Psychology  Classics    http://psychclassics.yorku.ca/topic.htm      Classics  in  the  History  of  Psychology  is  an  effort  to  make  the  full  texts  of  a  large  number  of  historically  significant  Public  Domain  documents  from  the  scholarly  literature  of  psychology  and  allied  disciplines  available  on  the  World  Wide  Web.    Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    52  -­‐              PublicDomainUniversity.com  

Liberty  Library    http://www.constitution.org/liberlib.htm      The  Liberty  Library  offers  a  list  of  the  classic  books  and  other  works  on  constitutional  government.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Lost,  Forgotten  Books    http://reluctant-­‐messenger.com/lost_forgotten_books.htm      All  of  the  texts  offered  on  this  site,  at  one  time  or  another,  were  lost  to  the  world  until  found  within  the  last  120  year  by  travelers  or  archeologists.    Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Old  Magazine  Articles    http://www.oldmagazinearticles.com/home.php      OldMagazineArticles.com  is  a  private  undertaking  and  the  effort  of  one  old  magazine  enthusiast  in  particular  who  believes  deeply  that  today’s  readers  of  history  can  learn  a  good  deal  from  the  old  periodicals.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    The  Living  Web  Free  Books    http://www.thelivingweb.net/free_books.html      Here  is  another  online  portal  that  presents  free  online  digital  books,  including:  Ancient  Writings,    Einstein,    Tesla,    Puharich,    New  Age,  the  Classics  and  more.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    53  -­‐              PublicDomainUniversity.com  

Weaving,  Textiles  &  Lace    http://www.cs.arizona.edu/patterns/weaving/2006-­‐09.html      This  is  a  digital  archive  of  documents  on  Weaving,  Textiles,  Lace,  and  related  subjects.  Please  note  that  some  materials  on  this  site  may  still  be  protected  by  copyright.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Wikibooks    http://en.wikibooks.org/wiki/Main_Page  Wikibooks,  a  Wikimedia  project  has  a  mission  to  create  a  free  collection  of  open-­‐content  textbooks  that  anyone  can  edit.  Since  their  founding,  volunteers  have  written  about  25,292  modules  in  a  multitude  of  textbooks.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    World  eBook  Fair  Collection    http://worldebookfair.com/Collections.htm      The  World  eBook  Library  Consortia  Collection  shelves  more  than  500,000  PDF  eBooks  in  100+  languages  contained  in  112  of  the  finest  eBook  and  eDocument  collections  published  on  the  Internet  today.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________      

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    54  -­‐              PublicDomainUniversity.com  

Media Links  

Artwork    Curtis  Botanical  Magazine  (and  others)  http://specialcollections.nal.usda.gov    William  Curtis  (1746-­‐1799)  was  a  trained  pharmacist  living  in  London,  whose  greater  interest  was  the  study  of  flora  and  insects.  He  maintained  a  large  garden  where  he  grew  beautiful  exotic  plants,  and  began  publishing  the  Curtis  Botanical  Magazine  in  1787.  This  digital  presentation  represents  most  of  the  first  26  volumes  that  were  published.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    From  Old  Books    http://www.fromoldbooks.org/      This  site  contains  over  1680  images  scanned  from  more  than  100  different  old  books,  most  with  multiple  high-­‐resolution  versions  and  many  with  text  excerpts!  They  are  mostly  Public  Domain  (copyright-­‐free,  out  of  copyright)  in  Canada,  and  often  in  other  countries  as  well.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    John  Leech  Sketch  Archive    http://www.john-­‐leech-­‐archive.org.uk/      From  the  first  Punch  magazine  in  1841  until  his  death  in  the  1864  John  Leech’s  cartoons  were  a  major  feature.  This  is  an  online  archive  already  containing  over  600  chosen  cartoons  of  his  from  Punch  over  the  period.    Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    55  -­‐              PublicDomainUniversity.com  

National  Agriculture  Special  Collection    http://www.nal.usda.gov/speccoll/imagegallery.shtml      The  links  on  this  site  lead  to  digitized  selections  from  a  variety  of  Special  Collections’  rare  books,  nursery  and  seed  trade  catalogs,  and  manuscript  collections.  Each  image  is  a  digital  reproduction  of  the  original  artwork  or  written  text.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Open  Clip  Art  Library    http://www.openclipart.org    This  project  aims  to  create  an  archive  of  clip  art  that  can  be  used  for  free  for  any  use.  All  graphics  submitted  to  the  project  should  be  placed  into  the  Public  Domain  according  to  the  statement  by  the  Creative  Commons.    Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Perry-­‐Castañeda  Library  Maps    http://www.lib.utexas.edu/maps/index.html      An  extensive  map  collection  hosted  by  the  University  of  Texas.  Of  special  note  is  their  Historical  Collection  of  maps.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    World  Maps  Collection    http://ufdc.ufl.edu/maps  World  Map  Collections  is  a  joint  project  of  several  universities  including  the  University  of  Florida’s  Map  &  Imagery  Library  and  the  University  Libraries’  Department  of  Special  and  Area  Studies  Collections,  and  are  heavily  weighted  toward  historic  or  antique  maps.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________      

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    56  -­‐              PublicDomainUniversity.com  

 WWII  Posters    http://www.library.northwestern.edu/govinfo/collections/wwii-­‐posters/      The  Government  and  Geographic  Information  and  Data  Services  Department  at  Northwestern  University  Library  offers  a  comprehensive  collection  of  over  300  posters  issued  by  U.S.  Federal  agencies  from  the  onset  of  war  through  1945.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________                            

Photos    Administration  on  Aging  Photos    http://www.acl.gov/NewsRoom/Multimedia/Index.aspx  AoA  is  the  Federal  focal  point  and  advocate  agency  for  older  persons  and  their  concerns.  In  this  role,  AoA  works  to  heighten  awareness  among  other  Federal  agencies,  organizations,  groups,  and  the  public  about  the  valuable  contributions  that  older  Americans  make  to  the  Nation  and  alerts  them  to  the  needs  of  vulnerable  older  people.  Here  you  will  find  their  multimedia  resources.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Backgrounds  Archive    http://www.backgroundsarchive.com/      Here  you  can  download  free  tileable  and  desktop  wallpapers  and  Myspace  backgrounds  (widescreen  and  regular  resolutions).  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    57  -­‐              PublicDomainUniversity.com  

Canadian  Illustrated  News    http://www.collectionscanada.gc.ca/databases/cin/index-­‐e.html        The  Canadian  Illustrated  News  site  is  a  selection  of  almost  4000  images  of  people,  places  and  events  across  Canada  and  around  the  world  taken  from  the  popular  19th-­‐century  magazine.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Cascades  Volcano  Observatory    http://vulcan.wr.usgs.gov/Photo/framework.html      The  USGS  collection  of  volcano  photographs.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    CDC  Image  Library    http://phil.cdc.gov/Phil/home.asp      Much  of  the  information  critical  to  the  communication  of  public  health  messages  is  pictorial  rather  than  text-­‐based.  Created  by  a  Working  Group  at  the  Centers  for  Disease  Control  and  Prevention  (CDC),  the  PHIL  offers  an  organized,  universal  electronic  gateway  to  CDC’s  pictures.    Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Creative  Commons  Content  Directory  https://wiki.creativecommons.org/wiki/Content_Directories  Many  of  the  listings  in  the  Content  Directories  are  organizations  that  provide  services  using  Creative  Commons  licenses.  For  example,  Flickr.com  is  a  photo-­‐sharing  website  that  allows  users  to  license  their  photos  under  Creative  Commons  licenses.  Flickr  hosts  millions  of  CC-­‐licensed  photos  on  its  site.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    58  -­‐              PublicDomainUniversity.com  

Copyright-­‐Free  Photos    http://www.copyrightfreephotos.com    The  copyright  (royalty)  free  photos  available  on  this  site  have  been  made  available,  free  of  charge,  for  any  application  as  you  require  -­‐  web  design,  graphics,  backgrounds,  printed  images,  desktop  wallpaper  &  screensavers.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Edison  Media  Archive    https://www.nps.gov/edis/learn/photosmultimedia/index.htm  A  collection  of  everything  related  to  Edison,  from  inventions,  to  photographs,  to  writings  on  the  great  inventor,  to  just  about  anything  in  between.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    FEMA  Photo  Library    http://www.fema.gov/media-­‐library  The  FEMA  on  line  Photo  Library  includes  photos  of  Hurricanes,  Tornadoes,  Floods,  Typhoons,  Fires,  Avalanches,  Ice  Storms,  Blizzards,  World  Trade  Center  and  Pentagon  Terrorist  Attacks,  Earthquakes,  and  others.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Free  Foto    http://www.freefoto.com/      FreeFoto.com  is  made  up  of  nearly  133,000  images  with  183  sections  organized  into  3640  categories,  and  is  the  largest  collection  of  free  photographs  on  the  Internet.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    59  -­‐              PublicDomainUniversity.com  

Grand  Canyon  Nat’l  Park    https://www.nps.gov/aboutus/news/photosmultimedia.htm  A  nice  collection  of  Public  Domain  photographs  of,  and  related  to,  the  Grand  Canyon.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Great  Lakes  Image  Collection    http://www.epa.gov/glnpo/image/      The  Great  Lakes  National  Program  Office  image  collection  captures  the  magnitude  and  awesome  beauty  of  the  Great  Lakes  and  its  surroundings  and  helps  to  tell  the  story  of  our  region  and  the  ways  in  which  the  Lakes  have  impacted  our  daily  lives.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Greg  Goebel:  In  the  Public  Domain    http://www.vectorsite.net/      This  site  contains  a  set  of  public-­‐domain  writings,  illustrations  and  photographs  on  a  range  of  subjects.  All  documents  have  been  written  by  the  author  and  are  free  for  use  in  the  public  domain.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    NPS  Historic  Photograph  Collection  (Lighthouses)    https://www.nps.gov/hfc/cfm/npsphoto.cfm  The  National  Park  Service  Historic  Photograph  Collection  is  comprised  of  more  than  two  million  images  with  subjects  including:  Park  architecture,  Native  American  heritage,  roads  and  transportation,  scenic  views,  and  much  more.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    60  -­‐              PublicDomainUniversity.com  

Images  of  the  Northern  Forest    http://www.na.fs.fed.us/spfo/for_images/imagegall.htm      Explore  the  “Images  of  Northern  Forests”  galleries.  Many  staff  members  enjoy  photography,  and  have  placed  these  images  onto  the  website  (and  into  the  public  domain)  for  your  enjoyment.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Karen’s  Whimsey    http://karenswhimsy.com/public-­‐domain-­‐images/      On  the  these  pages  you  will  find  hundreds  of  beautiful  images  gleaned  from  my  collection  of  old  books,  magazines,  and  postcards.  They  are  all  from  material  printed  prior  to  1923  and  are  in  the  public  domain.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Lightning  Photos  NWS    http://www.nws.noaa.gov/os/lightning/photos.shtml  Many  photos  on  this  page  are  NOT  from  government  sites.  You  may  download  and  use  them  at  no  charge  but  MUST  credit  the  photographer.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Tornado  Photographs    http://www.spc.noaa.gov/faq/tornado/torscans.htm      Here  are  some  tornado  images  which  were  scanned  for  SPC  web  use  from  the  National  Severe  Storms  Laboratory’s  storm  intercept  slide  archive.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    61  -­‐              PublicDomainUniversity.com  

NARA  Image  Search    http://www.archives.gov/research/start/online-­‐tools.html    Access  the  vast  image  collection  of  the  National  Archives  and  Records  Administration.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    NASA  Planetary  Photojournal    http://photojournal.jpl.nasa.gov/      A  huge  collection  of  photographs  related  to  our  solar  system  and  the  universe  and  all  the  wonders  it  offers.  Hosted  by  Jet  Propulsion  Laboratories.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    National  Institutes  of  Health    http://www.nih.gov/about/nihphotos.htm      A  links  page  that  will  direct  you  to  the  various  photo  collections  related  to  the  National  Institutes  of  Health.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    National  Library  of  Medicine    http://wwwihm.nlm.nih.gov/        This  collection  provides  access  to  the  nearly  60,000  images  in  the  prints  and  photograph  collection  of  the  History  of  Medicine  Division  (HMD)  of  the  U.S.  National  Library  of  Medicine  (NLM),  and  includes  portraits,  pictures  of  institutions,  caricatures,  genre  scenes,  and  graphic  art  in  a  variety  of  media,  illustrating  the  social  and  historical  aspects  of  medicine.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    62  -­‐              PublicDomainUniversity.com  

National  Science  Foundation    http://www.nsf.gov/news/mmg/  The  National  Science  Foundation  (NSF)  is  an  independent  federal  agency  created  by  Congress  in  1950  to  promote  the  progress  of  science;  to  advance  the  national  health,  prosperity,  and  welfare  and  to  secure  the  national  defense.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Naval  Research  Lab    http://www.nrl.navy.mil/media/popular-­‐images/  Popular  images  from  the  Naval  Research  Lab.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Open  Photo  Project    http://openphoto.net/      A  nice  collection  of  free  photographs  with  an  open  license.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    PhotoGraphic  Libraries    http://www.photographiclibraries.com/index.php      The  Photographic  Library  Directory  is  a  unique  resource  that  provides  a  broad  range  of  visual  solutions  to  enhance  the  creative  process.  Please  note  that  not  all  photos  are  in  the  public  domain.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    63  -­‐              PublicDomainUniversity.com  

Prints  &  Photographs  Online  Collection  http://www.loc.gov/pictures/  The  collections  of  the  Prints  &  Photographs  Division  include  photographs,  fine  and  popular  prints  and  drawings,  posters,  and  architectural  and  engineering  drawings.  While  international  in  scope,  the  collections  are  particularly  rich  in  materials  produced  in,  or  documenting  the  history  of,  the  United  States  and  the  lives,  interests  and  achievements  of  the  American  people.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Public  Domain  Photos  http://www.public-­‐domain-­‐photos.com      A  collection  of  5,000  photos  and  8,000  illustrations  that  are  in  the  public  domain.  You  may  use  these  images  for  any  purpose,  including  commercial.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Smithsonian  Images    http://siarchives.si.edu/services/photograph-­‐and-­‐image-­‐collections    Browse  or  search  through  selected  images  from  the  Collections  of  the  Office  of  Imaging  and  Photographic  Services.  Included  are  images  from  current  exhibits,  Smithsonian  events  and  historic  collections.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    State  Department  Photo  Gallery    http://www.state.gov/r/pa/ei/pix/      An  image  collection  from  the  Office  of  Electronic  Information  and  Publications.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    64  -­‐              PublicDomainUniversity.com  

Training  Reference  Photos    http://www.trainingreference.co.uk/free_pictures/index.html      If  you’re  looking  for  pictures  for  your  learning  materials,  courseware  or  presentations,  Training  Reference’s  free  to  use  collection  of  original  images  contains  over  170  photographs,  covering  a  wide  range  of  subjects.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________      US  Census  Bureau  Photos    https://www.census.gov/library/photos.html  Broadcast  and  photo  services  for  and  related  to  the  U.S.  Census  Bureau.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    US  Customs  Photo  Gallery    https://www.cbp.gov/newsroom/photo-­‐gallery  Customs  Border  Patrol  is  one  of  the  Department  of  Homeland  Security’s  largest  and  most  complex  components,  with  a  priority  mission  of  keeping  terrorists  and  their  weapons  out  of  the  U.S.  They  offer  an  extensive  collection  of  photos  related  to  that  mission.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    US  Navy  Images    http://www.history.navy.mil/our-­‐collections/photography.html  The  Online  Library  is  the  Photographic  Section’s  readily  accessible  index  to  Naval  and  maritime  history  pictures.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    65  -­‐              PublicDomainUniversity.com  

USDA  Photos    http://www.usda.gov/wps/portal/usda/usdahome?navid=OC_PHOTOGRAPHY    USDA’s  Online  Photo  Center  provides  more  than  20,000  high-­‐quality  digital  images,  and  it  continues  to  expand.  Images  are  organized  by  categories  for  easy  access.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    US  Forest  Service    http://www.fs.fed.us/photovideo/    Access  thousands  of  copyright  free  wildlife,  fish,  wildflower  and  environmental  education  photographs,  donated  by  Forest  Service  employees  and  their  partners  and  volunteers.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    US  Fish  &  Wildlife  DLS    http://digitalmedia.fws.gov    The  U.S.  Fish  and  Wildlife  Service’s  online  digital  media  library.  Presently,  the  library  system  contains  the  National  Image  Library-­‐-­‐the  Service’s  collection  of  Public  Domain  still  photos.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    USAF  Photos    http://www.af.mil/News/Photos.aspx    Photo  library  for  the  United  States  Air  Force.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    66  -­‐              PublicDomainUniversity.com  

U.S.  Government  Public  Domain  Images    http://stellar-­‐one.com/public/us_federal_government_public_domain_images.htm  A  collection  of  links  to  U.S.  Government  photographs  that  are  in  the  public  domain.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    USGS  Multimedia    https://www.usgs.gov/products/multimedia-­‐gallery/images    The  USGS  serves  the  Nation  by  providing  reliable  scientific  information  to  describe  and  understand  the  Earth;  minimize  loss  of  life  and  property  from  natural  disasters;  manage  water,  biological,  energy,  and  mineral  resources;  and  enhance  and  protect  our  quality  of  life.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    U.S.  Mint  Image  Library    http://www.usmint.gov/pressroom/?action=photo    Need  of  coins  produced  by  the  United  States  Mint  product  or  event?  Download  high-­‐resolution  images  from  this  website.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Visible  Earth    http://visibleearth.nasa.gov/      A  catalog  of  NASA  images  and  animations  of  our  home  planet.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________        

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    67  -­‐              PublicDomainUniversity.com  

Volcanoes  of  Hawaii    http://hvo.wr.usgs.gov/gallery/        The  images  on  this  site  illustrate  the  striking  landscapes  of  Hawaiian  volcanoes  and  the  islands  they’ve  built  in  the  past  few  million  years.  You’ll  also  find  images  of  recent  eruptions  and  the  work  that  we  do  to  improve  our  understanding  of  volcanoes  and  issue  timely  warnings  when  hazardous  activity  threatens  people  and  property.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Wikimedia  Commons  Image  Resources    https://commons.wikimedia.org/wiki/Commons:Free_media_resources/Photography  A  nice  collection  of  free  and  Public  Domain  image  resources  links  courtesy  Wikimedia.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________                                  

   

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Public Domain Profit Centers

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Copyright Info  Copyright  Circulars  &  Factsheets    http://www.copyright.gov/circs/index.html      The  circulars  and  factsheets  provided  here  offer  basic  information  about  registration,  fees,  compulsory  licenses,  and  other  aspects  of  the  copyright  process.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Berne  Convention    http://www.wipo.int/treaties/en/ip/berne/    The  complete  presentation  of  the  articles  of  the  Berne  Convention.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Collection  of  National  Copyright  Laws    http://portal.unesco.org/culture/en/ev.php-­‐URL_ID=14076&URL_DO=DO_TOPIC&URL_SECTION=201.html    Full  texts  of  national  copyright  and  related  rights  legislation  of  UNESCO  Member  States  can  now  be  accessed  on  the  website  of  UNESCO’s  Culture  Sector.  The  collection  currently  comprises  about  100  laws  and  is  constantly  being  updated  and  completed.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    69  -­‐              PublicDomainUniversity.com  

Copyright  Law  &  Policy    http://www.copyright.gov/laws/      The  U.S.  laws  and  policies  concerning  copyright.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Copyright  Law  in  Australia    http://www.copyright.org.au    Australia’s  laws  and  policies  concerning  copyright.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Copyright  Search  -­‐  Books    http://cocatalog.loc.gov    Search  copyright  information  for  works  registered  and  documents  recorded  by  the  U.S.  Copyright  Office  since  January  1,  1978.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    

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Public Domain Profit Centers

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Copyright  Website    http://www.benedict.com/      This  is  the  ultimate  copyright  portal.  Endeavoring  to  provide  real  world,  practical  copyright  information  for  over  a  decade.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Intellectual  Property  -­‐  UK    http://www.ipo.gov.uk/home.htm        This  is  the  official  government  body  responsible  for  granting  Intellectual  Property  (IP)  rights  in  the  United  Kingdom.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Licensing  Pages    http://www.licensingpages.com      Licensingpages  is  a  world-­‐class  business  resource  for  the  brand  licensing  industry.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    Right  to  Display  PD  Images    http://englishhistory.net/tudor/art.html      An  introduction  to  copyright  terms  and  a  discussion  of  Bridgeman  vs  Corel.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    71  -­‐              PublicDomainUniversity.com  

Wikipedia:  Public  Domain    http://en.wikipedia.org/wiki/Public_domain      Wikipedia’s  excellent  collection  of  information  on  the  Public  Domain.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________    World  Intellectual  Property  Organization    http://www.wipo.int/portal/en/    The  Intellectual  Property  Digital  Library  Web  site  provides  access  to  intellectual  property  data  collections  hosted  by  the  World  Intellectual  Property  Organization.  Comments  /  Notes:    ________________________________________________________________________  ________________________________________________________________________________________________________________________________________________________________________________________________________________________                

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    72  -­‐              PublicDomainUniversity.com  

Using Public Domain Works for

Product Development

 

As  I  shared  earlier,  using  Public  Domain  content  to  help  build  your  online  or  offline  

business  provides  numerous  opportunities  for  expanding  your  reach  into  virtually  any  

niche  market.  It  makes  so  much  sense  to  use  the  content  in  some  form  because  it  is  

proven  and  has  often  been  produced  by  those  who  are  at  the  top  of  their  game!  It  also  

can  explode  your  income  in  ways  that  you  may  not  even  be  considering.    

 

Public  Domain  resources  are  available  from  nearly  every  primary  media  category  

including  books,  magazines,  newspapers,  government  materials,  photographs,  artwork,  

movies,  audio  recordings,  ephemera  and  software.  In  this  chapter,  I  take  a  look  at  a  

number  of  different  ways  you  can  use  Public  Domain  works  to  expand  your  online  or  

offline  business.  Many  of  these  methods  can  be  used  in  combination  with  others  to  

produce  high-­‐end  packages,  membership  site  offerings,  physical  products  and  much  

more.  With  all  the  options  for  product  creation  I’ve  included  here,  I  feel  quite  certain  

that  you  will  find  several  that  will  fit  your  market,  your  skill  set  and  your  interest!  

 

•   Republish  content  as-­‐is  in  print  form  

You  can  easily  republish  Public  Domain  books  into  print  for  using  print-­‐on-­‐

demand  technology.  Scan  the  existing  book  pages  to  print  as-­‐is,  or  have  the  text  

transcribed  or  converted  into  text  using  OCR.  

 

Example:  Think  and  Grow  Rich  by  Napoleon  Hill  has  been  republished  dozens  of  

times  by  different  individuals  and  companies.  

 

 

 

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Public Domain Profit Centers

©2016  Tony  Laidig            -­‐    73  -­‐              PublicDomainUniversity.com  

•   Republish  content  as-­‐is  as  a  downloadable  e-­‐book  

Republishing  Public  Domain  books  as  e-­‐books  uses  the  same  basic  techniques  

used  for  producing  print  versions.  Scan  the  existing  book  pages  as-­‐is,  or  have  the  

text  transcribed  or  converted  into  text  using  OCR.  

 

Example:  Gutenberg.org  is  an  online  leader  in  moving  Public  Domain  books  into  

electronic  form.  

 

•   Republish  content  as-­‐is  along  with  other  books  on  CD/DVD  

If  you  have  ever  searched  for  books  on  eBay,  you  have  no  doubt  seen  collections  

of  books  for  sale  on  CD.  While  some  vendors  offer  thousands  of  books  on  one  CD  

or  DVD  for  a  couple  bucks,  smart  vendors  are  selling  niche-­‐driven  collections  for  

higher  prices.  

 

Example:  Many  Ebay  sellers  offer  CD’s  or  DVD’s  with  Public  Domain  book  

collections.    

 

•   Use  content  to  develop  Study  Course  with  workbook  

Why  not  take  that  favorite  Public  Domain  book  and  write  questions  or  exercises  

for  the  end  of  each  chapter  or  for  a  separate  workbook  or  study  guide?  This  is  an  

excellent  way  to  breathe  new  life  into  a  classic  book.  

 

Example:  A  number  of  Public  Domain  self-­‐help  books  such  as  As  a  Man  Thinketh  

by  James  Allen  have  been  enhanced  in  this  way  with  great  success.    

 

•   Use  portions  of  different  books  to  create  new  thematic  “collection”  book  

Using  related  or  themed  sections  from  a  variety  of  Public  Domain  books  is  a  

great  way  to  produce  fresh,  new  materials  for  sale.  By  drawing  from  a  number  of  

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Public Domain Profit Centers

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titles,  you  increase  the  value  of  the  collection  and  gain  credibility  from  the  

“masters.”  

 

Example:  The  book  Great  Speeches  by  Native  Americans  published  by  Dover  

Publications  features  a  collection  of  speeches  by  Native  American  leaders  that  

were  excerpted  from  a  variety  of  Public  Domain  books.  

 

•   Update  or  rewrite  material  for  new  product  

In  can  be  much  easier  to  write  or  develop  a  new  book  if  you  have  an  existing  

foundation  and  Public  Domain  books  can  provide  that  for  you.  You  can  use  this  

method  to  create  new  products  by:  

a.   Updating  archaic  or  outdated  language,  facts  or  dates  

b.   Using  the  table  of  contents  as  an  outline  for  developing  your  new  book  

c.   Rewriting  the  existing  text  so  that  it  reflects  more  of  your  own  personality    

 

Example:  Sun  Tsu’s  Art  of  War  has  been  rewritten  into  a  number  of  excellent,  

updated  new  books,  including  The  Art  of  War  for  the  21st  Century  by  Dan  Lok.    

 

•   Use  content  to  develop  a  How-­‐to  Course  

There  are  many  classic  “how-­‐to”  courses  that  are  available  in  the  public  domain.  

I’ve  found  them  on  a  wide  variety  of  topics  from  how  to  speak  in  public  to  how  

to  prepare  a  deer  hide  to  make  leather.  Many  of  these  can  easily  be  updated  for  

use  as  part  of  a  high-­‐end  information  product  package.  

 

Example:  A  number  of  individuals  have  used  the  book,  The  Master  Key  System  by  

Charles  Haanel  as  an  excellent,  modern-­‐day  how-­‐to  course.    

 

 

 

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Public Domain Profit Centers

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•   Book-­‐based  How-­‐to  Courses  or  Training  Classes  on  DVD  

In  the  last  example,  we  talked  about  using  classic  Public  Domain  “how-­‐to”  

courses  to  develop  new,  updated  products.  The  best  way  to  take  this  to  the  next  

level  is  with  video.  By  videotaping  the  processes  outlined  in  the  “how-­‐to”  book,  

you  add  huge  value  to  your  new  product.  And  with  today’s  digital  technology,  it  

is  becoming  simple  to  step  up  to  this  next  level  of  product.  

 

Example:  I  recently  helped  a  friend  who  is  a  massage  therapist  take  a  classic  

book  on  Swedish  Massage  and  develop  it  into  an  instruction  video  course.  

 

•   Use  content  to  develop  Mini-­‐Course  autoresponder  

Finding  and  using  a  niche-­‐focused  Public  Domain  book  as  an  autoresponder  

series  on  your  webpage  can  be  a  great  way  to  draw  traffic  to  you  site,  add  value  

to  your  message  and  build  your  mailing  list.  People  love  free  stuff  and  using  an  

excellent  resource  like  a  Public  Domain  book  can  add  credibility  to  you  and  your  

product  line.  

 

Example:  You  could  easily  take  a  Public  Domain  book  on  horse  grooming  

techniques  and  use  each  chapter  as  a  new  message  in  your  “Horse  Care”  

autoresponder  series.    

 

•   Use  content  to  develop  Homeschooling  curriculum  or  supplements  

There  is  tremendous  value  for  education  to  be  found  in  many  of  the  books  

currently  in  the  public  domain.  While  you  will  not  find  information  on  the  latest  

fads  or  technologies,  many  books  that  were  considered  “ahead  of  their  time”  or  

just  plain  “out  there”  are  now  providing  foundations  for  some  of  today’s  hottest  

topics.  There  is  also  a  high  value  in  many  of  the  more  historically  accurate  

accounts  of  the  past,  compared  to  many  of  the  “overviews”  used  in  today’s  

classrooms.  

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Public Domain Profit Centers

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Example:  A  quick  trip  to  an  educational  store  will  show  you  the  value  and  

growing  use  of  Public  Domain  books  in  the  education  marketplace—especially  

when  it  comes  to  classic  literature  and  historical  texts.    

 

•   Use  excerpts  to  make  Quotes  book  

Quotes  are  a  quick  and  powerful  way  to  make  or  validate  a  point  on  your  

website,  in  your  book,  when  you  speak,  etc.  Having  a  collection  of  niche-­‐related  

quotes  can  make  for  an  extremely  valuable  and  profitable  resource,  especially  

because  it  saves  time  and  effort  for  the  researcher.  The  Public  Domain  is  a  

fantastic  resource  for  not  only  making  your  own  collection  of  quotes,  but  also  for  

rediscovering  some  powerful  quote  collections  from  the  past.  

 

Example:  The  self-­‐help  and  business  markets  have  seen  (and  have  taken  

advantage  of)  the  benefit  of  using  quotes.  Here  is  a  great  example  I  used  in  “The  

Public  Domain  Code  Book”…  “Books  are  the  treasured  wealth  of  the  world  and  

the  fit  inheritance  of  generations  and  nations.”  —Henry  David  Thoreau  

 

•   Record  reading  as  an  audio  book  

Using  audio  is  a  powerful  way  to  create  new  products  and  caters  to  the  busy  

lifestyle  that  describes  many  people.  By  reading  your  favorite  Public  Domain  

books,  you  are  creating  a  higher  value  resource  than  by  just  offering  the  book  

alone.  Then,  you  can  offer  the  files  as  podcasts,  as  downloadable  MP3s  or  as  

audio  CDs…or  all  the  above.  If  you  have  a  computer  and  a  microphone,  you’re  

set.  

 

Example:  Take  the  Public  Domain  books  you  are  already  selling  and  record  them  

to  use  as  an  upsell  or  as  a  new  audio-­‐based  membership  site.  

 

 

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Public Domain Profit Centers

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•   Use  content  as  e-­‐zine  articles  

It  can  be  extremely  challenging  to  write  new  content  on  an  ongoing  basis  for  

your  e-­‐zine.  Public  Domain  content  makes  for  an  excellent  supplement  to  your  

existing  or  original  content.  You  can  also  us  the  content  to  submit  to  article  sites  

to  help  drive  traffic  back  to  your  primary  sales  page..  

 

Example:  The  US  Government  offers  millions  of  pages  of  content  (all  in  the  

Public  Domain)  that  would  make  for  excellent  additions  to  your  e-­‐zine  on  a  

broad  variety  of  topics  including  real  estate,  health,  credit  and  debt  help  and  

other  hot  topics.  

 

•   Use  content  for  blog  postings  

How  many  of  you  have  all  the  time  in  the  world  to  write  ongoing,  fresh  content  

for  your  blog.  Imagine  drawing  from  a  relevant  Public  Domain  resource,  then  

copying  and  pasting  a  few  paragraphs  at  a  time  to  provide  your  readers  with  the  

content  they’re  looking  for.  Public  Domain  books  also  make  an  excellent  

resource  for  those  of  you  building  “blogging  empires”  for  Adsense  revenue.  

 

Example:  How  about  taking  a  Public  Domain  recipe  book  and  posting  a  new  

recipe  every  day  from  it  on  your  cooking  blog?  This  would  be  a  great  way  to  

discover  and  provide  fresh,  “new”  dishes  for  your  readers  to  try  on  their  own.  

Plus  it  builds  your  blog  as  the  source  for  great  recipes  (or  craft  ideas,  tax  tips,  

real  estate  tricks,  pet  care  ideas,  success  insights,  etc.).  

 

•   Use  excerpts  along  with  images  or  video  to  create  viral  movies  

With  the  growing  popularity  of  YouTube,  Google  Video  and  other  video-­‐share  

sites,  the  opportunities  are  nearly  endless  what  can  be  done  with  Public  Domain  

in  this  media.  Use  clips  from  Public  Domain  movies  or  documentaries,  

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photographs,  quotes,  poems,  etc.  to  make  your  own  viral  video  to  get  traffic  to  

your  site.  

 

Example:  One  of  the  best  examples  I’ve  seen  of  using  Public  Domain  content  in  

viral  movies  is  Morgan  Westerman’s  “The  Interview  With  God”  

(www.theinterviewwithgod.com)  video.  Based  on  a  Public  Domain  poem,  

Morgan’s  flash  movie  generated  over  a  million  visitors  to  his  site  and  spawned  

an  entire  product  line.  Brilliant!  

 

•   Use  excerpts  or  poem  with  machinima    

Public  Domain  poems  or  excerpts  can  be  used  as  movie  script  for  making  

machinima  films  (making  films  in  3d  gaming  or  virtual  world  environments).  The  

films  use  “real”  sets  with  real  people  (or  at  least,  the  avatars  that  represent  

those  people),  and  can  make  for  some  VERY  interesting  uses  of  today’s  Web  2.0  

technologies.  

 

Example:  One  amazing  example  of  machinima  using  Public  Domain  content  is  a  

movie  based  on  an  anonymous  Public  Domain  poem  called,  “Silver  Bells  and  

Golden  Spurs.”  It  is  a  story  about  an  old-­‐fashioned  Western  shootout  in  the  

mining  town  of  Golden  Gulch.  The  entire  movie  was  “filmed”  on  the  website,  

SecondLife.com.  It’s  truly  an  amazing  testament  to  the  creative  genius  possible  

using  the  Public  Domain.    

•   Use  excerpts  to  combine  with  original  material  for  a  new  print  book  or  e-­‐book  

Let’s  say  you  have  a  great  idea  for  a  book  on  a  specific  subject  but  not  enough  

content  to  fill  the  entire  book  yourself.  Why  not  find  Public  Domain  books  that  

are  related  to  the  subject  you  are  writing  about,  and  then  include  chapter  

excerpts  from  the  Public  Domain  books  to  compliment  your  writing.  This  

approach  accomplishes  two  important  goals…it  helps  you  “write”  your  book,  and  

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it  places  you  in  the  company  of  the  other  authors.  This  will  help  validate  you  as  

an  author  as  well.  

 

Example:  A  book  written  on  alternative  forms  of  energy  could  include  chapters  

excerpted  from  government  publications,  early  Public  Domain  books  and  original  

writing  by  you  on  the  subject.  

 

•   Use  content  for  wiki  sites  

Content  collaboration  online  is  rapidly  growing  in  popularity.  This  organic  

method  of  information  archiving  brings  together  people  from  all  over  the  world  

to  share  their  wealth  of  information  with  everyone  else.  Public  Domain  content  

provides  a  perfect  way  to  add  excellent  content  to  existing  wiki  sites,  or  to  start  

your  own  wiki  site.  For  example,  you  could  begin  your  own  wiki  site  for  pet  

information,  using  Public  Domain  content  as  the  foundation  for  the  site.  Then,  as  

people  edit,  update  and  build  upon  that  foundation,  the  content  expands  to  

meet  a  need  in  the  pet  community.  That  means  more  traffic  for  your  site  and  an  

ever-­‐growing  wealth  of  collaborative  information  on  your  subject.  

 

Example:  Most  people  who  deal  with  information  online  have  no  doubt  heard  of  

Wikipedia,  perhaps  the  most  popular  wiki  site  online.  Studying  the  Wikipedia  site  

will  help  provide  you  with  further  ideas  on  how  you  can  build  your  own  wiki  

empire  using  Public  Domain  content.  

 

•   Use  content  for  web  pages  along  with  Adsense  

Public  Domain  books  make  great  content  for  building  websites  with  Adsense  ads  

included.  Using  a  template  based  software  like  Word  to  Web  Page,  you  can  

easily  turn  a  300-­‐page  Public  Domain  Word  document  into  a  300-­‐page  custom  

website  in  about  5  minutes.  

 

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Example:  Create  a  website  built  around  your  Public  Domain  niche-­‐related  book,  

like  a  book  on  dog  training,  and  then  also  offer  the  complete  e-­‐book  for  sale  as  

well.  

 

•   Use  collection  of  PD  books  to  create  a  membership  site  

Using  Public  Domain  books  to  build  a  membership  is  a  very  smart  approach  to  

providing  great  content  for  your  subscribers.  It  will  save  them  from  having  to  do  

all  the  extra  work  often  necessary  when  searching  for  good  Public  Domain  

content  and  will  enable  them  to  expand  their  product  base  quickly.  

 

Example:  Several  membership  sites  (such  as  The  Lost  Files)  have  been  built  

around  this  idea,  and  for  good  reason—it’s  smart  business.  

 

•   Use  poems  or  quotes  to  create  posters  

We’ve  all  seen  posters  with  funny  or  inspirational  sayings  on  them…many  of  

those  quotes  come  from  the  Public  Domain.  With  sites  like  CafePress  and  Zazzle,  

printing  them  has  never  been  easier.  But  don’t  overlook  conventional  printing!  

You  can  print  1,000  18”  X  24”  full-­‐color  posters  for  around  $500.  Not  bad  

considering  you  can  sell  them  for  $10  to  $20  or  more  each.  

 

Example:  Every  scripture  verse  quoted  from  the  King  James  Bible  and  included  

on  any  type  of  poster  is  from  the  Public  Domain.  “Be  still  and  know  that  I  am  

God.”    

 

•   Use  referenced  authors  and  books  to  discover  “new”  PD  materials  

This  is  a  very  clever  research  trick  that  occurred  to  me  one  day  while  reading  a  

book  that  was  in  the  Public  Domain.  I  noticed  that  the  author  kept  referring  to  

other  books  and  authors.  Then  it  hit  me…those  other  books  would  have  to  be  in  

the  Public  Domain  as  well.  

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Example:  Find  a  book  in  your  niche,  then,  as  you  read  through  it,  write  down  

every  other  book  or  author  mentioned  in  that  book.  Chances  are  highly  likely  

that  you  will  uncover  even  more  books  related  to  your  niche.  

•   Use  poems  or  quotes  to  create  t-­‐shirts  or  other  CaféPress-­‐type  products  

Websites  like  CafePress  and  Zazzle  make  it  super  easy  to  create  physical  

products  of  all  types  using  Public  Domain  works.  Zazzle  especially  has  great  

examples  of  others  using  this  very  strategy.  

 

Example:  Find  some  quotes  you  like  and  type  them  out  in  your  program  of  

choice.  Upload  the  designs  to  CafePress  and  then  sell  the  product  on  eBay.  

When  someone  purchases  your  product,  place  the  order  with  CafePress  (at  your  

discount  of  course)  and  have  it  shipped  directly  to  your  customer  as  a  gift  (no  

packing  slips  that  way).  

 

•   Use  PD  books  as  bonuses  

Any  time  you  can  add  value  to  an  existing  product  to  help  your  conversion  rates,  

do  it.  Bonuses  are  often  the  method  of  choice  for  adding  that  value.  Using  Public  

Domain  books  as  bonuses  to  your  other  products  adds  value  inexpensively.  

 

Example:  I  recently  offered  a  collection  of  Public  Domain  books  as  a  free  bonus  

for  anyone  who  purchased  a  product  I  was  selling  as  an  affiliate.  I  made  a  LOT  of  

sales  for  that  product…and  it  cost  me  nothing  to  add  value.  

 

•   Use  PD  books  as  upsells,  one-­‐time  offers  or  backend  offers  

Public  Domain  materials  are  perfect  for  add-­‐on  products  because  it  takes  much  

less  effort  to  create  a  product  from  them  than  to  create  a  product  from  scratch.  

 

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Example:  Take  a  Public  Domain  book  that  is  niche-­‐related  to  the  main  product  

you  are  selling  and  offer  it  as  a  one-­‐time  offer  for  $29  or  similar  amount.  

Guaranteed  you’ll  increase  your  bottom  line.  

 

•   Use  newspaper  content  as  resource  guide  (Obits,  ads,  articles,  etc.)  

Old  Newspapers  are  a  huge  source  for  potential  content  because  there  are  so  

many  papers  available  from  the  past  and  many  were  printed  weekly,  or  even  

daily  in  some  cases.  Look  for  consistent  entries  that  were  included  in  every  

paper,  like  obituaries,  birth  announcements,  ongoing  columns,  etc.  

 

Example:  Gather  all  the  birth  announcements  and  obituaries  listed  in  your  paper  

of  your  choice.  Resources  like  this  are  very  popular  with  genealogy  researchers.  

 

•   Collect  ads  as  a  print  or  e-­‐book  reference  guide  (magazines)  

Advertising  has  existed  as  long  as  magazines  have.  There  is  real  value  in  pulling  

together  ads  from  old  magazines  based  on  year,  theme,  artist,  brand,  etc.  

 

Example:  Collects  ads  that  feature  classic  train  routes  and  create  a  reference  

guide  from  them.  

 

•   Republish  ads  on  CD/DVD  (magazines)  

If  you  have  access  to  large  numbers  of  ads  from  several  related  magazines,  

scanning  and  offering  them  on  CD  or  DVD  could  make  a  great  resource  to  sell  on  

eBay  or  through  your  Yahoo  store.  

 

Example:  Harper’s  Bazaar  was  America’s  first  fashion  magazine,  debuting  in  

1867.  Offering  collections  of  all  the  ads  from  those  early  magazine  issues  would  

serve  as  an  interesting  survey  of  the  changes  in  American  fashion.  

 

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•   Collect  covers  as  a  print  or  e-­‐book  reference  guide  (magazines)  

Many  of  the  more  popular  early  magazines  often  published  artwork  created  by  

some  of  the  most  famous  artists  of  the  day,  from  Currier  and  Ives  to  Norman  

Rockwell.  Many  of  these  prized  images  have  been  forgotten  or  lost  to  today’s  

general  public.    

 

Example:  Offer  a  printed  reference  collection  of  magazine  covers  by  artist.  Some  

good  starting  places  for  research  are  included  below:  

http://www.artcadeonline.com/memories/covers.asp  

http://www.philsp.com/  

http://www.magazineart.org/  

 

•   Republish  covers  on  CD/DVD  (magazines)  

Offering  magazine  covers  on  CD  or  DVD  can  serve  as  a  reference  collection  for  

art  enthusiasts  or  source  material  for  graphic  designers.  

 

Example:  Offer  images  on  disc  by  theme,  by  year,  by  artist,  etc.  

 

•   Print  ads  as  posters  (magazines)  

Old  magazine  ads  make  great  posters  for  the  nostalgic  at  heart,  and  with  the  

advent  of  wide-­‐format  inkjet  printers,  it’s  extremely  easy  to  reproduce  them.  I’ve  

purchased  them  myself.  

 

Example:  Offer  popular  ads  as  posters,  unframed,  framed,  in  limited  edition  

counts,  etc.  on  eBay,  online  specialty  stores  and  more.  

 

•   Print  covers  as  posters  (magazines)  

As  with  the  magazine  ads,  magazine  covers  make  great  posters  as  well.  

 

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Example:  Offer  covers  as  art  deco  posters,  unframed,  framed,  in  limited  edition  

counts,  etc.  on  eBay,  online  specialty  stores  and  more.  

 

•   Create  a  movie  or  television  script  from  a  Public  Domain  novel,  story,  or  play    

Public  Domain  books,  movies  and  plays  provide  wonderful  source  material  for  

creating  a  new  movie  or  television  script  based  on  those  existing  stories.  

Creating  a  new,  modern  version  of  play  or  musical  from  an  original  piece  not  

only  provides  you  with  a  foundation  to  build  on  for  your  script,  but  it  also  gives  

unlimited  artistic  freedom  to  shape  it  into  your  own  vision  for  the  story.  

 

Example:  The  blockbuster  movie,  “300”  is  a  great  example  of  writer  and  director  

taking  a  story  from  the  Public  Domain—Herodotus’  retelling  of  the  battle  of  

Thermopylae  in  his  “Histories,  Book  VII”—and  shaping  it  into  a  new,  compelling  

rendition  using  their  own  artistic  freedoms  and  creativity  together  with  today’s  

movie-­‐making  technologies.  

 

•   Create  an  animated  film  from  a  Public  Domain  novel,  story,  or  play    

There  is  a  huge  market  for  animated  films,  whether  they  are  hand-­‐drawn  

creations,  3-­‐D  computer  rendered,  claymation  or  puppet-­‐based.  Because  of  the  

constant  demand  for  new  stories,  Public  Domain  works  can  provide  a  wealth  of  

source  material  that  is  nearly  inexhaustible.    

 

Example:  Many  of  Walt  Disney’s  famous  cartoons  are  based  on  fairy  tales  from  

the  Public  Domain  including  Snow  White  and  the  Seven  Dwarfs,  Cinderella,  

Pinocchio,  The  Hunchback  of  Notre  Dame,  Alice  in  Wonderland,  and  The  Jungle  

Book.  

 

 

 

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•   Perform  a  Public  Domain  play  on  stage  or  at  a  dinner  theater    

There  is  a  wealth  of  plays  available  in  the  Public  Domain  that  span  hundreds  of  

years  of  great  story-­‐telling.  By  using  Public  Domain  plays,  you  can  avoid  the  need  

to  pay  royalties  while  maintaining  the  ability  to  adapt  the  play  to  your  own  

needs  or  creative  ideas.  

 

Example:  Romeo  and  Juliet  is  a  great  example  of  a  Public  Domain  play  that  has  

been  acted  out  on  stages  around  the  world  in  many  different  forms,  from  

presentations  of  it  in  its  original  form  to  modern-­‐day  adaptations.  

 

•   Sell  Old-­‐Time  Radio  Programs  as  downloads  or  on  CD  

Before  television  invaded  the  world’s  households,  radio  was  the  source  for  news  

and  entertainment.  Often  referred  to  as  the  Golden  Age  of  Radio,  or  Old-­‐time  

Radio,  thousands  of  programs  and  commercials  went  out  across  the  airwaves  

and  into  the  homes  of  millions.  Many  of  these  entertaining  programs  are  now  in  

the  Public  Domain.  

 

Example:  Offer  a  collection  of  Old-­‐time  Radio  programs,  collected  by  year,  

program  title  or  performer,  such  as  Orson  Welles’  “Mercury  Theatre”  series  or  

programs  by  the  ever-­‐popular  Jack  Benny.  

 

•   Sell  historic  speeches  from  U.S.  Presidents,  and  other  public  figures  as  

downloads  or  on  CD  

Nearly  everything  produced  by  the  Federal  Government  is  in  the  Public  Domain,  

including  all  the  speeches  made  by  the  President.  These  speeches  offer  us  a  

snapshot,  a  glimpse  into  the  life  of  America  at  that  time.  These  speeches  present  

a  unique  “cause  and  effect”  insight  that  perhaps  we  can  learn  from  and  better  

ourselves  as  a  nation.  Of  course,  as  the  saying  goes,  “History  repeats  itself.”  

 

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Example:  Put  together  a  website  that  offers  every  speech  by  a  U.S.  President  in  

streaming  format.  Then  offer  MP3  downloads  or  CD’s  for  sale.  

 

•   Create  a  database  of  Public  Domain  sheet  music  and  sell  as  downloads  or  on  

CD  

While  many  musical  performances  are  NOT  in  the  Public  Domain,  a  lot  of  sheet  

music  IS  available.  Offering  a  database  of  available  songs  in  sheet  music  form  to  

performers,  songwriters  and  composers  categorized  by  genre  would  provide  a  

valuable  service  to  those  who  are  constantly  on  the  lookout  for  new  material.  

 

Example:  An  easy  idea  would  be  to  collect  all  the  Public  Domain  choral  sheet  

music  together  in  one  database  or  website.  

 

•   Create  a  documentary  using  Public  Domain  photographs,  art  and  video  footage  

Creating  content  for  a  documentary  can  be  a  daunting  task.  By  including  content  

from  the  Public  Domain,  you  save  valuable  time  and  also  add  value  to  your  

documentary  by  “collaborating”  with  many  of  the  great  photographers,  artists  

and  directors  from  the  past.  

 

Example:  Create  a  documentary  about  fashion  in  the  Roaring  Twenties  based  

solely  on  magazine  covers,  ads  and  illustrations…all  from  the  Public  Domain.  

 

•   Host  a  film  festival  to  show  Public  Domain  films  

There  are  thousands  of  films  now  in  the  Public  Domain,  many  of  which  today’s  

generation  have  never  seen.  Offering  Public  Domain  films  in  a  public  format  

brings  those  classics  back  to  life,  without  having  to  worry  about  public  showing  

limitations  associated  with  copyrighted  films.  

 

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Example:  Host  a  cartoon  film  festival  to  screen  Public  Domain  cartoons,  but  also  

provide  the  opportunity  for  budding  animators  to  show  their  talents  as  well.  

 

•   Sell  Public  Domain  films  on  DVD  

Many  of  the  films  that  exist  in  the  Public  Domain  have  never  been  released  in  

the  DVD  format.  By  releasing  them  in  this  fashion,  you  make  them  available  to  a  

new  generation  of  customers.  Also,  with  today’s  digital  technologies,  updating  

the  color  and  sound  of  these  classics  is  a  fairly  simple  process.  

 

Example:  Put  together  a  collection  of  Bruce  Lee  classics  or  revive  a  documentary  

series  of  related  Public  Domain  books  for  a  great,  theme-­‐based  product.  

 

•   Sell  Public  Domain  films  as  downloads  for  iPods  

Not  only  will  the  thousands  of  Public  Domain  films  transfer  well  to  DVD,  but  you  

can  also  offer  them  as  digital  download  for  playback  on  video  iPods.  

 

Example:  Offer  the  films  through  a  membership  site  where  subscribers  gain  

access  to  a  new  collection  of  films  each  month.  Alternatively,  you  could  list  all  

the  films  and  charge  a  “price  per  download”  fee  like  iTunes.  

 

•   Use  Public  Domain  Magazine  articles  to  create  new  print  magazines  

You  can  easily  find  a  number  of  Public  Domain  magazines  related  to  your  niche.  

Collect  the  best  articles  and  re-­‐publish  in  a  new  magazine  with  new  pictures  and  

other  content.  

 

Example:  History  buffs  love  stories  related  to  their  era  of  history.  Create  a  

monthly  magazine  of  republished  articles  about  WWII.  Nothing  has  changed  

about  WWII  in  the  past  50  or  so  years,  so  the  magazine  content  will  still  be  

relevant.  

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Innovation and Creativity:

The  Keys  to  Product  Creation  Success  

 Innovation  and  creation  play  a  powerful  role  in  creating  successful  products.  To  wake  up  

in  the  morning  with  a  brand  new  product  idea  and  to  be  able  to  honestly  say  that  you  

have  so  many  ideas  and  not  enough  time  to  create  them  all  is  a  great  feeling  indeed.  It’s  

also  very  profitable,  as  you  can  imagine.  Thankfully,  this  creative  idea  generation  

process  can  be  learned,  practiced  and  mastered  to  the  point  of  producing  at  least  one  

new  idea  a  day.  The  best  news  of  all  is  that  this  process  can  be  put  to  use  in  almost  any  

type  of  business  you  can  imagine.  

 

To  tap  into  this  “power”  of  innovation  and  creativity,  all  you  need  is  the  ability  to  

observe,  listen  and  pay  attention  to  what’s  going  on  around  you,  as  well  as  the  ability  to  

think  laterally.  It’s  not  a  complicated  process,  and  one  that  you  can  definitely  learn.  I’m  

going  to  teach  you  how  to  use  this  simple  method  beginning  today,  and  before  you  

know  it,  you’ll  be  able  to  come  up  with  as  many  ideas  you  need  for  creating  as  many  

products  as  you  want,  whenever  and  however  often  you  wish  to  do  so.  

 

Getting  Creative  

The  lifeblood  of  our  business  is  to  be  able  to  create  valuable  products  from  the  

resources  we  have  at  hand,  and  then  turn  them  into  something  that  is  commercially  

viable  that  can  be  sold  to  people  or  businesses  all  over  the  world.  The  vast  treasure  

trove  of  the  Public  Domain  presents  a  tremendous  opportunity  for  nearly  unlimited  

resources.  All  that  remains  is  for  us  to  apply  creativity  and  innovation  to  those  resources  

to  create  hybrid  products  we  can  be  proud  of  and  that  are  very  profitable  for  us.  

 

The  problem  is  that  most  people  don't  know  how  to  do  this  properly,  or  effectively.  I  

meet  people  nearly  every  day  (including  some  close  friends)  who  tell  me  they  wish  they  

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could  start  their  own  business.  My  usual  reaction  is  to  ask  them  what’s  stopping  them.  

Often,  their  response  is  that  they  don't  know  what  they  would  sell.  This  can  be  a  huge  

problem  until  you  learn  how  to  tap  into  creativity  and  understand  how  simple  it  really  

can  be  to  create  quality  products.  My  goal  with  this  section  is  to  ensure  that  you  have  

no  problem  coming  up  with  ideas  for  new  and  exciting  products  based  on  Public  Domain  

resources.    

 

Write  Down  Everything!  

The  first  step  toward  successful  creativity  and  innovation  is  to  write  everything  down—

every  idea  that  comes  to  you—no  matter  how  brilliant  or  insignificant  it  may  seem.  

Never  rule  anything  out.  If  you  have  never  journaled  before,  now  would  be  a  great  time  

to  begin.  Go  to  Walmart  or  Target  and  purchase  a  journal  or  one  of  those  cheap  ruled  

note  pads.  I  would  also  highly  recommend  getting  a  marker  board  for  your  office  if  you  

have  space  for  one.  These  two  places  are  where  you'll  put  your  ideas:  the  good,  the  bad,  

and  the  downright  crazy.  No  matter  what  it  is,  every  time  you  come  up  with  something,  

write  it  in  your  journal  and  on  your  marker  board.  Create  a  working  product  name,  and  

write  a  short  excerpt  on  what  the  product  is  and  what  it's  going  to  do  for  the  person  

that  buys  it.  I  would  also  recommend  that  you  ALWAYS  date  the  entry.  Including  the  

date  can  help  you  keep  a  proper  perspective  and  timeline  of  the  product  ideas  that  

come  to  you.  I  do  this  EVERY  day.  I  have  several  journals  and  a  couple  large  (4  foot  by  4  

foot)  marker  boards  in  my  office  FULL  of  ideas,  strategies  and  new  products.  

 

Getting  the  Ideas  Flowing  

Alright…let’s  get  some  ideas  flowing  and  look  at  exactly  how  to  create  some  products.  

There  are  a  number  of  effective  methods  you  can  use  when  creating  products  from  

Public  Domain  resources.  Let’s  look  at  a  few  of  these  methods  to  prime  your  idea  pump.  

 

The  first  and  probably  most  widely  used  product  creation  method  is  the  “Improvement  

Factor.”  I  like  to  refer  to  this  as  “Hybrid  Product  Creation  Method.”  This  is  where  you  

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take  Public  Domain  works  (books,  photos,  illustrations,  etc.)  and  mix  them  together  with  

your  own  creativity  and  technology  to  create  a  hybrid  product.  It’s  kind  of  like  the  old  

wedding  axiom,  “Something  old,  something  new….”  When  working  with  images,  this  

approach  can  take  on  a  wide  variety  of  forms,  from  modifying  images  to  create  a  line  of  

greeting  cards  to  using  Public  Domain  photos  along  with  music  and  poetry  to  create  an  

inspirational  video.  You’re  taking  something  old,  mixing  it  with  something  new  to  create  

a  brand-­‐new  product  idea.  Of  course,  not  all  things  in  the  Public  Domain  are  old.  Many  

of  the  images  and  illustrations  offered  on  government  websites  are  actually  current,  and  

I  share  quite  a  few  excellent  government  websites  you  can  go  to  for  finding  these  

images  later  in  this  book.  

 

Problems  &  Solutions  

Let’s  look  at  another  approach  for  effective  product  creation.  We  all  have  problems  

right?  And  products  and  services  are  often  offered  to  help  us  solve  those  problems.  Now  

the  problems  we  are  solving  can  take  on  a  lot  of  forms.  Most  “problems”  can  be  

summed  up  with  one  of  ten  descriptions,  and  if  we  can  solve  one  or  more  of  those  

“needs”  that  all  people  have  in  one  form  or  another,  we  can  often  achieve  success  in  

our  product  creation.  Think  about  it,  at  one  time  or  another,  everyone  (including  you  

and  I)  wants  or  needs  one  or  more  of  the  following,  nearly  all  the  time.  They  (you  and  I)  

want  to:  

 

•   Save  Time  

•   Save  Effort  

•   Avoid  Pain  

•   Save  Money  

•   Make  Money  

•   Be  Loved  

•   Achieve  Success  

•   Achieve  Happiness  

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•   Receive  Recognition  

•   Be  Entertained  

 

Within  these  ten  motivations,  there  is  a  lot  of  latitude  for  creating  products  that  will  

address  one  or  more  of  these  trigger  points.  Let  me  give  a  few  examples.  One  of  my  

personal  favorite  products  that  I’ve  created  in  the  past  year  was  a  video  based  on  a  

Public  Domain  poem  that  also  included  Public  Domain  and  royalty-­‐free  photographs  

that  were  keyed  to  the  lines  of  the  poem.  The  video  is  titled  The  Power  of  One  and  you  

can  watch  it  for  free  here:  

 

 

http://www.spiritualpublishing.com  

 

It’s  also  on  YouTube  (http://www.youtube.com/watch?v=ZQLj_JcaZcM).  Over  the  

course  of  the  past  two  years,  over  116,000  people  have  watched  that  video  on  YouTube  

(with  it  now  averaging  a  few  thousand  views  a  week),  and  many  commented  how  it  

made  them  feel  loved  or  special.  It  filled  a  need.  I  have  even  had  it  shown  publicly  a  

number  of  times  for  special  gatherings.  

 

Another  great  example  of  using  Public  Domain  images  to  solve  a  problem  or  meet  a  

need  is  evident  in  another  project  I  created  that  was  based  on  illustrations  that  

demonstrated  how  to  build  a  model  airplane.  The  images  came  from  a  magazine  that  is  

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in  the  Public  Domain.  How-­‐to  products  are  a  great  example  of  problem-­‐solving  ideas  

you  can  incorporate  in  your  product  creation  approach.  

 

Never  Dismiss  Anything  

Now,  let  me  open  your  mind  a  little  bit  with  something  that  I  really  think  is  the  key  to  

mastering  this  process.  I  do  not  ever  want  you  to  dismiss  an  idea  that  you  come  up  with.  

No  matter  how  wacky  or  crazy  it  seems,  no  matter  why  you  think  it  won't  work.  Just  put  

it  in  that  journal  for  now.  I'll  tell  you  why.  Ever  had  a  sudden  idea  about  anything  that  

you  think  “Hey!  Wow,  I  just  had  this  great  idea”  then  you  say  something  along  the  lines  

of,  “Oh,  oh  no.  Never  mind,  that  won’t  work  because  of  {insert  problem  here}.”  

 

This  is  what  blocked  me  when  I  first  started  trying  to  master  this,  and  I  was  wondering  

why  I  wasn't  coming  up  with  any  ideas  to  put  in  my  journal.  It's  simple,  and  it's  natural.  

If  you  come  up  with  an  idea  and  instantly  start  finding  problems  with  it,  you'll  dismiss  it.  

This  will  get  you  nowhere.  Open  your  mind  a  little,  and  don't  start  dismissing  things  on  a  

whim  because  they  seem  impractical  or  even  impossible  at  first  glance.  Don’t  allow  your  

knee-­‐jerk  responses  stop  you!  I  can’t  emphasize  this  enough  if  you  find  yourself  thinking  

some  of  the  following  responses  when  a  new  idea  comes,  that’s  a  sure  indication  that  

you’re  on  the  right  path.  Here  are  some  toxic  excuses  that  may  try  to  derail  your  efforts  

at  first:  

 

•   It’s  impractical  

•   It’s  too  hard  

•   Someone  else  already  did  it  

•   I  don’t  have  the  right  software  

•   I  don’t  have  the  right  skills  

•   I  don’t  have  time  

•   I  don’t  have  money  

•   On  and  on…  

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I  have  had  ALL  those  thoughts  at  one  time  or  another,  and  honestly,  if  I  had  listened  to  

all  of  them  (I  did  many  times),  you  probably  wouldn’t  be  reading  these  e-­‐book  from  me  

right  now.  I’d  still  be  doing  what  I  hated  because  I  HAD  to,  rather  than  work  on  my  own  

projects  that  I  love  and  enjoy!  

 

We'll  talk  more  about  this  later,  but  let  me  tell  you,  I  have  a  concept  journal…several  of  

them…just  like  yours,  and  at  least  one  of  them  goes  with  me  everywhere.  Some  ideas,  

when  I  wrote  them  down  initially,  were  impractical,  there  was  no  market  for  some  of  

them,  some  I  couldn't  afford,  and  some  just  needed  large  numbers  of  customers  to  pull  

off  effectively.  Today,  as  I  type  this,  I  can  tell  you  that,  months,  and  in  a  few  cases,  years  

later,  many  of  those  ideas  came  to  fruition  and  went  on  to  make  me  a  lot  of  money.  

Things  can  change  quickly.  Always  keep  an  open  mind,  and  don't  start  placing  these  

limits  on  yourself  before  you  start.  Once  we  remove  those  limits,  the  ideas  will  start  

flowing.  Start  recording  them.  One  of  them  may  well  be  the  next  big  thing  in  your  field  

of  expertise.    

 

Don’t  Let  This  Happen  to  You  

Did  you  ever  have  a  “brilliant”  idea  come  to  you  that  was  so  amazing,  so  incredible,  so  

“this  is  going  to  make  me  a  fortune”  that  you  figured  you  would  NEVER  forget  it?  Of  

course,  you  DID  forget  it  if  you  didn’t  write  it  down,  didn’t  you?  Yeah,  me  too!  I  usually  

get  a  lot  of  my  best  ideas  in  the  morning  when  I  first  wake  up.  I’ve  lost  many  cool  ideas  

between  the  time  of  waking  up  and  getting  out  of  the  shower,  just  because  I  didn’t  take  

the  time  to  write  them  down  while  the  ideas  were  fresh.  I  figured  that  I  would  never  

forget  such  a  great  idea,  and  I  was  often  wrong.  That  doesn’t  happen  now.  I  write  down  

and  date  EVERYTHING.  I  will  even  have  dreams  about  product  ideas  sometimes,  so  it’s  

important  to  me  to  capture  them  as  soon  as  I  can,  because  some  of  them  are  actually  

quite  different.  Let  me  give  you  a  rather  strange  example  of  what  I  mean.  

 

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The  idea  for  my  popular  product,  Tony’s  Public  Domain  Magazine  Secrets  came  from  an  

unusual  experience  related  to  a  dream  I  had  where  I  interviewed  Dr.  Joe  Vitale  about  

the  Public  Domain.  The  ideas  Joe  shared  in  the  dream  were  Public  Domain  strategies  I  

had  not  considered  before  then.  I  was  so  blown  away  by  what  Joe  shared  in  the  dream  

interview  that  I  decided  to  see  if  I  could  recreate  the  same  experience  while  awake.  I  

wrote  the  “Joe”  dream  down  and  then  hopped  into  the  shower.    

 

While  I  was  in  the  shower,  I  set  the  stage  in  my  mind  to  interview  another  marketing  

mentor  of  mine,  Jim  Edwards.  I  pictured  myself  asking  Jim  if  there  was  anything  

connected  to  the  Public  Domain  that  I  should  consider  pursuing  from  a  product  creation  

perspective,  and  then  I  waited  for  a  response.  In  this  mental  exercise,  Jim  responded  by  

telling  me  that  I  needed  to  research  Public  Domain  magazines.  I  had  not  considered  

magazines  much  before  then,  so,  when  I  got  out  of  the  shower,  I  wrote  that  idea  in  my  

journal  as  well.  Of  course,  I  promptly  forgot  all  the  “dream”  ideas  within  the  next  day.      

 

Over  a  year  later,  I  remembered  that  experience  and  proceeded  to  dig  out  the  journal  

where  the  ideas  were  recorded.  Those  entries  served  as  the  inspiration  behind  creating  

one  of  my  favorite  and  most  popular  products.  Yes,  it’s  a  strange  approach  to  product  

creation,  but  you  also  cannot  argue  with  success!  I  made  thousands  of  dollars  from  that  

“interview”  with  Jim  (and  also  from  the  one  with  Dr.  Vitale  as  well).  The  truth  is  that  just  

because  an  idea  may  appear  useless  (or  crazy)  at  the  time  you  first  receive  it  doesn’t  

mean  it  that  it  will  not  become  a  viable  product  at  a  future  date.  In  case  you’re  curious,  

here  is  a  scan  of  that  “magazine”  journal  entry.  You’ll  also  notice  the  reference  to  

newspapers  as  well.  Jim  told  me  about  that  one  too…  

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 The  second  reason  you  need  to  write  every  idea  down  is  to  give  you  time  to  examine  

the  idea  to  see  if  this  is  going  to  be  successful.  During  this  period  of  time,  you  will  

consider  ways  to  improve,  change  or  make  your  idea  better.  My  marker  boards  (and  

journals)  sit  right  next  to  my  desk,  and  I  will  often  look  over  at  what’s  written  there  

throughout  the  day.  Sometimes,  new  strategies  will  come  to  me  that  could  make  one  of  

the  product  ideas  work  effectively  or  differently.  I’ve  had  a  few  occasions  where  new  

ideas  will  come  to  me  concerning  a  product  written  on  the  marker  board,  and  it  will  

suddenly  become  more  than  just  an  “idea”  and  take  on  the  form  of  a  viable  product.  

Other  times,  new  product  ideas  based  on  an  original  idea  will  come  together.  It’s  safe  to  

say  that  spending  some  meditation  time  on  a  concept  is  worthwhile  if  it  turns  an  idea  

from  a  place  of  little  promise  into  a  full-­‐blown  successful  product.  Because  markets  

change—and  they  often  change  quickly—a  seemingly  profitable  idea  that  you  couldn’t  

execute  six  months  ago  for  whatever  reason  may  suddenly  come  together  now  and  

become  a  huge  hit  for  you.  

 

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So,  if  you  haven’t  gotten  the  message  yet—keep  everything—no  matter  how  ridiculous  

or  far  out  the  idea  might  be.  Look  at  your  journals  and  markers  boards  regularly,  then  

change  and  adapt  them  as  new  ideas  come  to  you  to  make  them  workable  in  the  future  

when  you’re  able  to  invest  time  and  energy  into  them.    

 

Evaluating  Your  Ideas  

Hopefully,  if  you’ve  taken  everything  into  account  so  far,  you’ll  find  that  ideas  are  

already  starting  to  flow.  Granted  they  may  be  a  little  crazy,  or  you  may  not  think  they’re  

viable  right  now,  but  either  way,  it's  kind  of  like  writing.  It’s  hard  to  start,  but  once  you  

settle  into  the  idea  of  bringing  new  concepts  to  the  front  of  your  mind,  and  exploring  

them,  you'll  see  that  they  will  begin  to  flow  and  you'll  never  run  out  of  ideas  for  new  

products.    

 

Don’t  underestimate  this  process.  You  have  already  started  a  very  powerful  process  just  

by  giving  substance  to  EVERY  one  of  your  ideas.  That’s  important.  Like  I  shared  earlier,  

the  number  one  reason  people  often  give  for  not  starting  up  their  own  business,  is  that  

they  don’t  know  what  to  sell.  You  now  have  taken  a  great  step  in  the  right  direction,  and  

it’s  a  huge  step.  

 

Before  we  move  on,  I  want  to  share  one  more  short  section  about  product  creation.  In  

this  section,  you'll  learn  how  to  decipher  whether  or  not  your  products  are  worth  selling  

in  relation  to  the  market  you’re  in  and  the  people  that  will  be  buying  from  you.  This  

understanding  is  very  important  if  you  don't  want  to  spend  a  ton  of  cash  on  a  project,  

only  to  find  out  half  way  through  that  it  isn't  going  to  work.    

 

Remember  in  the  previous  section,  we  created  your  new  idea  journal,  and  I  advised  you  

write  everything  down?  Now  that  you  have  some  ideas  down,  let’s  take  a  look  at  WHY  

I’ve  encouraged  you  to  keep  everything  written  down.  I’ll  also  share  a  personal  example  

of  how  I  made  a  huge  mistake  by  not  following  this  advice  back  in  the  early  days  of  my  

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marketing.  Once  you  have  an  idea  for  a  “great”  product,  you  have  to  take  an  honest  

look  at  whether  or  not  the  product  is  viable,  meaning,  will  it  succeed  in  the  marketplace  

or  in  the  niche  you’re  in.  There  are  a  few  simple  questions  you  need  to  ask  yourself  

when  determining  whether  to  take  your  project  to  the  next  step.  

 

Question  1  -­‐  Does  the  Product  Help  Solve  A  Problem?  

If  you  put  into  practice  what  we’ve  already  talked  about,  then  you’ll  most  likely  be  able  

to  answer  this  one  with  a  solid  “Yes.”  The  most  important  question  you'll  ever  ask  

yourself  about  your  products  is  simple.  Does  it  solve  a  problem?  Does  it  help  the  buyer  

avoid  pain,  save  money,  save  time,  make  money,  etc.?    

 

Although  this  seems  like  an  obvious  question  you  would  ask  yourself  at  the  beginning  of  

the  product  creation  process,  you’d  be  surprised  how  many  entrepreneurs  ask  this  

question  late  in  the  process,  if  at  all.  There  is  a  tendency  for  those  who  do  not  consider  

this  question  to  create  a  product  “they”  love,  and  then  try  to  convince  others  that  they  

should  love  it  too.  The  problem  is  that  the  potential  buyer  seldom  does.  This  results  in  a  

LOT  of  lost  time,  effort  and  money  that  could  have  been  prevented  by  asking  this  simple  

question  at  the  beginning  of  the  product  creation  process.  

 

Question  2  -­‐  Is  There  a  Market  for  My  Product?    

When  considering  this  question,  you  also  need  to  consider  the  related  question,  “Can  I  

reach  that  market?”  Face  it,  if  there's  no  market  for  your  product,  or  you  have  no  way  to  

reach  them,  then  no  one  is  going  to  find  out  about  your  product,  and  you  simply  won't  

sell  any.  

 

To  make  sure  there  is  a  good  market  for  a  product  I’m  thinking  about  creating,  I  will  

often  check  out  many  of  the  following  sites.    

 

   

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Google  Trends  https://www.google.com/trends/    

To  begin  with,  I  check  out  the  hottest  search  trends  at  Google  Trends.  If  I  am  targeting  

the  US  market,  I’ll  click  on  “United  States,”  otherwise  I’ll  another  country  where  

appropriate.  At  this  point  I  am  just  looking  for  ideas  in  the  niche  I  want  to  create  my  

product  in.  If  I  see  that  a  particular  topic  is  hot,  I’ll  make  a  note  of  it  and  look  at  more  

targeted  sub-­‐niches  later  on  at  more  specialized  sites  (which  I’ll  show  you  shortly).  

 

Terapeak  http://terapeak.com    

Terapeak  helps  you  to  navigate  e-­‐commerce,  revealing  how  products  perform  and  how  

shoppers  behave  online.  They  make  sense  of  some  of  the  biggest  data  sets  around  to  

tell  you  about  trends  and  selling  opportunities  that  matter  right  now.  

 

Nexalogy  http://nexalogy.com    

Free  apps  within  HootSuite…The  NexaMe  stream  in  the  app  offers  a  visual  way  to  gain  

insights  about  the  topics  and  people  in  your  Twitter  timeline.  The  Nexalogy  Search  

stream  enables  you  to  dig  deeper  into  a  hashtag  or  search  term.  

 

Now  that  I  have  identified  some  potential  sub-­‐niches  to  work  with,  I  want  to  see  how  

much  of  a  market  there  is  there.    

 

Just  because  a  sub-­‐niche  is  popular  doesn’t  mean  people  spend  money  on  it.  

 

Amazon  http://www.amazon.com  

Amazon  is  a  great  place  to  see  what  currently  exists  for  any  given  sub-­‐niche.  Chances  

are,  the  more  books  there  are  written  on  that  subject,  the  more  that  market  spends  on  

those  topics.  

 

 

   

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©2016  Tony  Laidig            -­‐    99  -­‐              PublicDomainUniversity.com  

Question  Three  -­‐  How  Can  I  Create  a  Quality  Product?  

Creating  a  quality  is  so  important  with  the  flood  of  products  available  in  any  market,  so  

you  will  want  to  plan  on  producing  your  product  at  the  highest  level  of  quality.  

Fortunately,  there  are  a  lot  of  quality  software  and  production  sources  for  creating  high-­‐

quality  products  at  extremely  reasonable  prices.    

   

Armed  with  the  answers  to  these  three  questions,  together  with  the  creative  ideas  that  

you  record  in  your  journal,  you  should  be  ready  to  create  one  successful  Public  Domain-­‐

based  product  after  another.    

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Product Creation Outline

 

•   Step  One:  Research  Market  

•   Step  Two:  Determine  and  Choose  Your  Niche  

•   Step  Three:  Find  Content  (Public  Domain,  PLR,  Interviews,  Written,  etc.)  

•   Step  Four:  Prepare  and  Format  Text  Content  

•   Step  Five:  Prepare  and  Format  Image  Content  (if  applicable)  

•   Step  Six:  Insert  Images  into  Text  (if  applicable)  

•   Step  Seven:  Create  Cover  

•   Step  Eight:  Insert  Cover  into  Document  

•   Step  Nine:  Add  Legal  Notice,  Copyright  Information,  Resource  Box,  TOC,  etc.  

•   Step  Ten:  Create  Book  PDF  

•   Step  Eleven:  Create  Webpage  Graphics  

•   Step  Twelve:  Create  Salesletter  Webpage  

•   Step  Thirteen:  Write  Sales  Copy  

•   Step  Fourteen:  Order  Button  

•   Step  Fifteen:  Opt-­‐in  Page  

•   Step  Sixteen:  Thank-­‐you  Page  /  Download  Page  

•   Step  Seventeen:  Choose  and  Set-­‐up  Hosting  

•   Step  Eighteen:  Choose  and  Setup  a  Domain  Name  

•   Step  Nineteen:  Uploading  Everything  to  Server  

•   Step  Twenty:  Test  Everything!  

•   Step  Twenty-­‐One:  Drive  Traffic  

•   Step  Twenty-­‐Two:  Do  It  Again  

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The Public Domain in the UK and Other

Countries

 

The  copyright  laws  vary  from  country  to  country,  so  space  will  not  permit  me  to  share  all  

the  copyright  scenarios  for  each  country  around  the  world.  I  would  highly  recommend  

that  you  familiarize  yourself  with  the  copyright  laws  that  govern  intellectual  property  

rights  in  your  own  country.  While  I  am  not  a  copyright  attorney  who  can  help  you  

navigate  through  the  tangled,  and  sometimes,  confusing  web  of  international  copyright  

law,  I  will  share  with  you  what  I’ve  learned  and  understand  to  be  true.  As  an  example,  

I’ll  share  how  this  usage  of  Public  Domain  works  from  the  United  States  would  be  

viewed  in  the  UK,  and  how  the  copyright  laws  of  the  UK  affect  its  own  works  (books,  

photographs,  films,  audios,  etc.).  

 

 In  the  UK,  the  copyright  laws  work  differently  than  those  in  the  United  States.  The  

general  rule  of  thumb  concerning  copyright  for  literary  works  is  that  the  copyright  

expires  70  years  after  the  death  of  the  author  or  creator  of  the  work.  So  if  a  work  was  

published  in  1930  in  the  UK,  and  the  author  died  in  1934,  the  work  would  have  passed  

into  the  Public  Domain  in  the  UK  in  2004.  However  if  the  author  of  the  same  work  did  

not  die  until  1948,  the  work  would  not  pass  into  the  Public  Domain  until  2018.  There  are  

some  exceptions,  such  as,  when  more  than  one  person  is  listed  as  author  or  creator  of  

the  work.  In  that  case,  the  length  of  the  copyright  is  determined  as  70  years  after  the  

death  of  the  longest  lived  of  those  individuals.  So  if  a  work  was  written  by  two  authors  

who  collaborated  together,  and  one  author  died  in  1934  and  the  other  died  in  1948,  the  

copyright  would  remain  in  effect  until  2018,  seventy  years  from  the  death  of  the  

remaining  author.  

 

There  is  an  excellent  guide  online  that  has  been  compiling  the  names  of  authors  and  

their  works  who  died  in  each  year  since  1700.  This  guide  currently  catalogs  over  113,000  

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authors,  and  can  be  used  to  determine  whose  copyrights  expire(d)  each  New  Year  in  

past  and  future  years.  You  can  access  this  guide,  not  only  for  the  authors  of  books,  but  

for  magazines  and  other  literary  works  as  well.  Here  is  the  web  address:  

http://www.kingkong.demon.co.uk/abyod/abyod.htm    

 

If  you  are  living  in  the  UK,  but  wonder  about  using  works  from  the  United  States  that  are  

in  the  Public  Domain  there,  there  are  a  few  simple  tips  to  keep  in  mind.  

 

1)   The  rule  of  the  shorter  term,  also  called  the  comparison  of  terms,  is  a  provision  

in  international  copyright  treaties  that  allows  participating  countries  to  limit  the  

duration  of  copyright  they  grant  to  foreign  works  to  the  copyright  term  a  work  is  

granted  in  its  country  of  origin.  What  that  means  is  that  many  works  that  are  

now  in  the  Public  Domain  in  the  United  States  will  also  be  in  the  Public  Domain  

in  the  foreign  countries  who  follow  the  rule  of  shorter  term.  This  rule  is  

especially  important  regarding  the  copyright  of  works  published  in  the  United  

States  between  the  years  of  1923  and  1964  but  were  not  renewed.  Works  

published  BEFORE  1923  are  already  in  the  Public  Domain.  

 

For  every  country  that  follows  the  rule  of  the  shorter  term,  works  that  are  in  the  

Public  Domain  in  the  United  States  should  ALSO  be  in  the  Public  Domain  in  those  

countries  as  well,  provided  the  copyright  was  NOT  renewed  in  the  28th  year  after  

the  original  publication  date.  However,  there  is  an  exception  to  this  rule  in  the  

UK.  The  United  Kingdom  followed  the  rule  of  the  shorter  term  before  1956,  but  

didn’t  follow  it  during  the  years,  1956-­‐1996.  Then  in  1996,  the  UK  began  to  

follow  it  again.  So  what  does  that  mean  to  individuals  in  the  UK?  Simply  this…  

books,  magazines,  journals  and  periodicals  (as  well  as  other  literary  and  visual  

works)  that  were  published  in  the  United  States  during  1923  through  1928  and  

did  NOT  have  their  copyrights  renewed  in  their  28th  year  (the  latter  being  1956)  

are  NOW  in  the  Public  Domain  in  the  UK  as  well.  Works  that  were  published  in  

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the  United  States  between  the  years  of  1929  and  1963  whose  copyrights  were  

not  renewed,  must  follow  the  UK  copyright  laws  in  effect  during  that  time,  

meaning  the  life  of  the  author  plus  70  years.  So  as  of  this  current  year,  2008,  any  

book  published  in  the  United  States  from  the  time  period  of  1929-­‐1963,  and  the  

copyright  was  NOT  renewed  in  the  United  States,  is  in  the  Public  Domain  in  the  

UK,  IF  the  author(s)  died  before  1938.  

 

2)   Selling  in  the  United  States.  A  number  of  savvy  internet  marketers  who  are  

based  in  the  UK  have  been  using  a  simple  method  to  get  around  this  US-­‐UK  

copyright  dilemma.  The  “secret”  is  simply  this:  Keep  all  the  elements  of  your  

Public  Domain-­‐based  products  based  in  the  United  States.  The  way  you  would  

accomplish  that  is  to  have  your  website  set  up  as  a  .com  and  hosted  on  a  server  

in  the  United  States.  Also,  use  a  United  States-­‐based  payment  processor  (like  

Clickbank  or  PayDotCom).  You’ll  also  want  to  make  sure  you  mention  that  your  

product  is  in  the  Public  Domain  in  the  United  States  and  that  copyright  

restrictions  may  apply  in  other  countries.  Adding  a  line  or  two  to  your  disclaimer  

should  take  care  of  it.  By  taking  this  approach,  you  can  avoid  most  of  the  

copyright  issues  mentioned  above  entirely.  Of  course  the  safest  bet  of  all  when  

using  works  from  the  United  States  is  to  stick  with  content  published  before  

1923  (or  before  1928  if  the  copyright  wasn’t  renewed).  Then,  thanks  to  the  rule  

of  the  shorter  term,  your  content  will  definitely  be  in  the  Public  Domain  and  no  

further  actions  should  be  necessary.  

 

3)   A  Few  Exceptions.  There  are  a  few  exceptions  to  the  copyright  rules  shared  

above  (you  knew  it,  right?)  that  can  affect  those  in  the  UK  (and  other  countries).  

I’m  not  going  to  go  into  a  lot  of  detail  with  them,  but  I  do  want  to  point  them  out  

to  you.  These  exceptions  involve  works  that  are  in  the  Public  Domain  in  the  

United  States  but  were  written  by  non-­‐US  citizens.  There  are  two  primary  

examples  to  consider  here:  

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a.   Was  the  author  a  non-­‐US  citizen?  If  the  work  was  first  published  in  the  

United  States  and  now  in  the  Public  Domain  in  the  United  States,  but  the  

author  was  a  citizen  of  another  country,  the  copyright  laws  of  the  country  

where  the  author  maintained  citizenship  apply  (author’s  life  +  70  years  in  

many  cases)  for  that  country.  

 

b.   Was  the  work  published  in  a  country  other  than  the  US  first?  If  the  work  

was  first  published  in  another  country  and  then  later  published  in  the  

United  States,  the  copyright  laws  of  the  first  country  apply  (author’s  life  +  

70  years  in  many  cases).  

 

The  following  is  a  fairly  complete,  up-­‐to-­‐date  list  of  the  copyright  rules  for  various  

countries  around  the  world.  These  tables  summarise  the  conditions  a  work  must  meet  

in  order  to  be  safely  considered  public  domain.  

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Not  public  domain  

Conditions   Date  PD  

unpublished  works  created  before  1978  and  published  1977–2003   2048–2073  

Public  domain  

Corporate  authorship  'Corporate  authorship'  refers  to  works  written  for  hire  or  in  the  name  of  a  corporation.  

Date  of  publication   Conditions   Public  domain   Template  

none.   unpublished   Works  created  120+  years  ago  (1887)   none.  

1923  through  1977  

•   published  outside  the  US  and  copyright  in  its  home  country    

works  created  120+  years  ago  (1887)  or  published  95+  years  ago  (1912),  whichever  is  earliest.  

none.  

1978–1  March  1989  

•   no  notice,  but  subsequent  registration    

•   or  with  notice    

works  created  120+  years  ago  (1887)  or  published  95+  years  ago  (1912),  whichever  is  earliest.  

none.  

After  1  March  1989   none.  

works  created  120+  years  ago  (1887)  or  published  over  95+  years  ago  (1912),  whichever  is  earliest.  

none.  

 

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Unpublished  works  An  unpublished  work  is  one  that  has  never  been  published  in  any  form,  or  which  was  first  published  after  2003  but  created  before  1935.  

Note  for  the  European  Union:  If  a  previously  unpublished  work  is  published  first  time  ("editio  princeps")  later  than  70  years  after  the  death  of  the  author,  then  it  is  no  more  Public  Domain  but  it  is  granted  a  copyright  for  25  years  (Council  Directive  93/98/EEC)      

Type  of  work   What  is  public  domain   Template  

•   Most  works  (except  those  below)    •   or  created  before  1978  and  

published  after  2002    works  of  authors  who  died  70+  years  ago  (1937)  

{{PD-­‐old-­‐70}}  

•   anonymous  or  pseudonymous    •   or  author's  date  of  death  unknown    Works  created  120+  years  ago  

(1887)   {{PD-­‐old}}  

Published  in  the  United  States  

Date  of  publication  

Condition[3]   What  is  public  domain   Template  

Before  1923   none.   all  works.   {{PD-­‐1923}}  

1923–1963   with  notice,  no  renewal[b]   all  works.  {{PD-­‐US-­‐no-­‐renewal}}  

1923–1963   with  notice  and  renewal[b]   Works  published  95+  years  ago  (1912)   none.  

1923–1977   no  copyright  notice   all  works.   {{PD-­‐US-­‐no-­‐notice}}  

1964–1977   with  notice   Works  published  95+  years  ago  (1912)   none.  

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1978–1  March  1989  

no  notice  or  subsequent  registration   all  works.   none.  

1978–1  March  1989  

•   no  notice,  but  subsequent  registration    

•   or  with  notice    

works  of  authors  who  died  70+  years  ago  (1937)   none.  

After  1  March  1989   none.  

works  of  authors  who  died  70+  years  ago  (1937)  

 

Any  time  

prepared  by  an  on-­‐duty  officer  or  employee  of  the  United  States  Federal  Government  

all  works.   {{PD-­‐USGov}}  

Any  time   official  documents  of  the  United  Nations[4]  

Official  records,  UN  documents  issued  with  a  UN  symbol,  and  not-­‐for-­‐sale  public  information  materials  designed  primarily  to  inform  the  public  about  United  Nations  activities  

{{PD-­‐UN}}  

Published  outside  the  United  States  Note:  Foreign  works  published  after  1923  are  likely  to  be  still  under  copyright  in  the  US  because  of  the  Uruguay  Round  Agreements  Act,  even  if  they  briefly  entered  Public  Domain  before  the  agreement[5].  Only  unambiguous  conditions  are  listed  below.  

Date  of  publication   Condition   What  is  public  domain   Template  

Before  1  July  1909   none.   all  works.   none.  

1  July  1909–1922  

in  compliance  with  US  formalities   all  works.   none.  

1923–1977   Public  Domain  in  its  home  country  as  of  1  January  1996   all  works.   {{PD-­‐

1996}}  

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After  1  January  1978   copyright  in  its  home  country   works  by  authors  who  

died  95+  years  ago  (1912)    

Published  in  Greater  China  

Condition   What  is  public  domain   Template  

Works  ineligible  for  copyright  in  Mainland  China  

Laws;  regulations;  resolutions,  decisions  and  orders  of  State  organs;  other  documents  of  a  legislative,  administrative  or  judicial  nature;  and  their  official  translations.  

{{PD-­‐CN}}  

Official  works  of  Macao  

Official  works,  in  particular  the  texts  of  treaties,  laws  and  regulations  and  those  of  reports  or  decisions  by  authorities  of  any  kind,  and  translations  thereof.  

{{PD-­‐MO}}  

Works  ineligible  for  copyright  in  Taiwan  

The  constitution,  acts,  regulations,  official  documents  (including  proclamations,  text  of  speeches,  news  releases,  and  other  documents  prepared  by  civil  servants  in  the  course  of  carrying  out  their  duties),  and  their  translations  and  compilations  by  central  or  local  government  agencies.  

{{PD-­‐TW}}  

 

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Miscellaneous

Condition   What  is  public  domain   Template  

No  creative  content   Some  works  (vague)   {{PD-­‐ineligible}}  

Copyright  released  by  holder   All  works   {{PD-­‐release}}  

Public  manifesto   Works  where  research  has  uncovered  no  copyright  

{{PD-­‐manifesto}}  

Copyright  terms  by  country  These  tables  outline  the  estimated  length  of  time  of  copyright  per  country[6][7][8].  Laws  regarding  anonymous  works,  corporate-­‐authored  works,  or  non-­‐literary  works  vary  per  country.  This  is  not  intended  to  be  used  as  a  legal  guideline  since  it  cannot  reflect  the  complexity  of  the  copyright  laws  in  effect  at  any  one  time  and  since  copyright  laws  are  changing  continuously;  this  section  simply  provides  a  useful  summary  as  part  of  a  more  in-­‐depth  research.  

Country   Copyright  length  

Albania   life  +  70  

Algeria   life  +  50  

Andorra   life  +  70  

Angola   life  +  50  

Argentina   life  +  70  

Armenia   life  +  50  

Aruba   unknown  

Australia   life  +  50  if  author  died  before  1955,  otherwise  life  +  70  

Austria   life  +  70  

Azerbaijan   life  +  50  

Bahrain   life  +  50  

Bangladesh   life  +  50  

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Barbados   life  +  50  

Belarus   life  +  50  

Belgium   life  +  70  

Belize   life  +  50  

Benin   life  +  50  

Bhutan   life  +  50  

Bolivia   life  +  50  

Bosnia  and  Herzegovina   life  +  70  

Brazil  

•   life  +  70  for  known  authors[9]    •   first  publication  +  70  for  anonymous  or  pseudonymous  

works  (only  if  the  author  don't  makes  his  identity  known  before  the  expiry)[10]    

•   first  publication  +  70  for  audiovisual  and  photographic  works[11],  phonograms  and  transmission  for  the  broadcasts  of  broadcasting  organizations[12]    

•   texts  of  treaties  or  conventions,  laws,  decrees,  regulations,  judicial  decisions  and  other  official  enactments  shall  be  excluded  from  copyright  protection[13]    

Brunei   life  +  50  

Bulgaria   life  +  70  

Burkina  Faso   life  +  50  

Burundi   life  +  50  

Cambodia   life  +  50  

Cameroon   life  +  50  

Canada   life  +  50  

Cape  Verde   life  +  50  

Chile   life  +  50  

China   life  +  50  

Colombia   life  +  80  

Costa  Rica   life  +  70  

Cote  d'Ivoire   life  +  99  

Croatia   Life  +  70  

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Cuba   life  +  50  

Czech  Republic   life  +  70  

Denmark   life  +  70  

Djibouti   life  +  25  

Dominica   life  +  70  

Dominican  Republic  

life  +  50  

Ecuador   life  +  70  

Egypt   life  +  50  

El  Salvador   life  +  50  

Estonia   life  +  70  

European  Union   life  +  70  

Fiji   life  +  50  

Finland   life  +  70  

France   life  +  70  

Georgia   life  +  50  

Germany   life  +  70  

Ghana   life  +  70  

Greece   life  +  70  

Guatemala   life  +  75  

Honduras   life  +  75  

Hong  Kong   life  +  50  

Hungary   life  +  70  

Iceland   life  +  70  

India   life  +  60  for  literary  or  musical  works  or  artistic  works,  publication  +  60  for  others[14][15].  

Indonesia   life  +  50  

Iran   life  +  30  

Iraq   life  +  50  (imposed  by  occupying  provisional  authority)  

Ireland   life  +  70  

Israel   life  +  70  

Italy   life  +  70  

Jamaica   life  +  50  

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Japan   life  +  50  (life  +  70  years  for  motion  pictures)  

Jordan   life  +  50  

Kazakhstan   life  +  50  

Kenya   life  +  50  

Korea  (South)   life  +  50  

Kuwait   life  +  50  

Kyrgyzstan   life  +  50  

Latvia   life  +  70  

Lebanon   life  +  50  

Libya   life  +  25,  with  50-­‐year  minimum  (as  of  1968;  may  have  changed  since)  

Liechtenstein   life  +  70  

Lithuania   life  +  70  

Luxembourg   life  +  70  

Macao   life  +  50  

Madagascar   life  +  70  

Malaysia   life  +  50  

Maldives   none  

Mali   life  +  50  

Malta   life  +  70  

Marshal  Islands   none  

Mauritius   life  +  50  

Mexico   life  +  100  

Moldova   life  +  50  

Mongolia   life  +  50  

Montenegro   life  +  70  

Morocco   life  +  50  

Namibia   life  +  50  

The  Netherlands   life  +  70  

New  Zealand   life  +  50  

Nicaragua   life  +  70  

Niger   life  +  50  

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Nigeria   Life  +  70  

Norway   life  +  70  

Oman   life  +  50  

Pakistan   life  +  50  

Palau   life  +  50  

Panama   life  +  50  

Papua  New  Guinea   life  +  50  

Paraguay   life  +  70  

Peru   life  +  70  

Philippines   life  +  50  

Poland   Life  +  70  

Qatar   life  +  50  

Romania   life  +  70  

Russia   life  +  70  (life  +  50  for  works  whose  copyright  expired  before  July  28,  2004)[16]  

Saint  Vincent  and  the  Grenadines   life  +  50  

Samoa   Life  +  75  

Saudi  Arabia   life  +  50  

Serbia   life  +  70  

Seychelles   life  +  25  

Singapore   life  +  70  

Slovakia   life  +  70  

Slovenia   life  +  70  

Solomon  Islands   life  +  50  

South  Africa   life  +  50  

Spain   life  +  70  

Sudan   life  +  50  

Swaziland   life  +  50  

Sweden   life  +  70  

Switzerland   life  +  70  

Syria   life  +  50  

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Taiwan   life  +  50  

Tajikistan   life  +  50  

Tanzania   life  +  50  

Thailand   life  +  50  

Togo   life  +  50  

Tonga   life  +  50  

Trinidad  and  Tobago  

life  +  50  

Tunisia   life  +  50  

Turkey   life  +  70  

United  Arab  Emirates   life  +  50  

United  Kingdom   life  +  70  

United  States  of  America  

expired  for  works  published  before  1923;  28  or  95  years  for  works  copyrighted  1923-­‐1963;  95  years  for  works  copyrighted  1964-­‐1977;  thereafter  life+70.  

Uruguay   life  +  50  

Uzbekistan   life  +  50  

Venezuela   life  +  60  

Vietnam   life  +  50  

Yemen   life  +  30  

Zambia   life  +  50  

Zimbabwe   life  +  50  

 

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Notes

Footnotes  

•   ^a    These  works  have  copyright  terms  extending  70  years  beyond  the  author's  life,  or  until  31  December  2047  (whichever  is  greater).    

•   ^b    The  United  States  Copyright  renewal  records  search  engine  is  a  useful  tool  for  determining  renewal  status.    

References  

1.   The  criteria  tables  are  primarily  derived  from  the  Cornell  Copyright  Information  Center's  Public  

Domain  chart,  which  is  copyrighted  by  Peter  Hirtle  and  released  under  the  Creative  Commons  

Attribution-­‐NonCommercial  License  2.0.    

2.   Copyright  durations,  Bromberg  and  Sunstein,  LLP    

3.   Circular  15a  from  the  United  States  Copyright  Office    

4.   As  Section  7  of  the  United  States  Headquarters  Agreement  for  the  United  Nations,  Public  Law  80-­‐357  

applies  the  United  States  laws  to  the  United  Nations  Headquarters,  works  published  there  are  

copyrighted  in  the  same  way  as  other  works  published  in  the  United  States.    

5.   Highlights  of  Copyright  Amendments  Contained  in  the  Uruguay  Round  Agreements  Act  (URAA).  

Circular  38b  (Portable  Document  Format),  Library  of  Congress  Copyright  Office    

6.   How  Can  I  Tell  Whether  a  Book  Can  Go  Online?,  Online  Books  Page    

7.   Summary  of  copyright  terms  The  Online  Books  Page    

8.   Collection  of  National  Copyright  Laws,  United  Nations  Educational,  Scientific,  and  Cultural  

Organisation    

9.   Law  No.  9610  of  February  19,  1998,  on  Copyright  and  Neighboring  Rights,  article  41    

10.   Law  No.  9610  of  February  19,  1998,  on  Copyright  and  Neighboring  Rights,  article  43    

11.   Law  No.  9610  of  February  19,  1998,  on  Copyright  and  Neighboring  Rights,  article  44    

12.   Law  No.  9610  of  February  19,  1998,  on  Copyright  and  Neighboring  Rights,  article  96    

13.   Law  No.  9610  of  February  19,  1998,  on  Copyright  and  Neighboring  Rights,  article  8    

14.   A  Hand  Book  of  Copyright  Law,  Government  of  India  Ministry  of  Human  Resource  Development    

15.   Copyright  in  India:  Law  &  Procedure,  Ezine  Articles    

16.   copyright.ru  (Russian)    

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Appendix  One  

Google Books Research Tricks

For  Finding  Great  Public  Domain  Content  

 

I  thought  I’d  share  a  few  Google  Books  (http://books.google.com)  research  gems  with  

you  today,  especially  considering  the  amazing  response  I  received  concerning  my  

Google  ban.  

 

Whenever  you  use  Google  Books  to  research  or  locate  Public  Domain  books  to  use  for  

your  product  creation,  there  are  a  few  tips  you  need  to  keep  in  mind.  First,  when  you  

type  in  your  search  keyword(s)  and  have  results  returned  you  will  ALWAYS  want  to  

make  sure  that  only  “Full  View  Only”  books  are  showing.  You  choose  this  setting  by  

clicking  on  the  drop-­‐down  menu  next  to  the  “Showing”  label  just  under  the  Search  Box  

and  choose,  “Full  View  Only.”  This  will  filter  the  search  results  to  show  “primarily”  those  

works  which  are  in  the  Public  Domain  (there  will  be  a  few  exceptions).  

 

   

Once  you  locate  a  book  you’re  interesting  in  downloading,  you  can  do  so  very  easily.  

Let’s  use  the  example  shown  above…the  first  result  to  be  shown  based  on  the  keyword  

“periodicals.”  The  entry  for  the  book  reads  as  follows:  

 

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A  Catalogue  of  Scientific  and  Technical  Periodicals,  (1665  to  1882  ...  

by  Henry  Carrington  Bolton  -­‐  Science  -­‐  1887  -­‐  773  pages  

5,105  titles,  including  titles  of  some  periodicals  established  in  1883  (p.  601-­‐615)  

 

When  I  click  on  the  highlighted  link  (the  book’s  title),  Google  Books  returns  the  result  

shown  on  the  next  page:  

 

   

Now  I  want  you  to  notice  a  few  things  about  this  page.  First  (1),  you  have  the  

opportunity  to  browse  through  the  entire  book,  which  is  a  good  thing.  That  way  you  can  

determine  whether  the  book  is  what  you  are  looking  for,  content-­‐wise.  Second  (2),  you  

can  read  the  table  of  contents,  which,  again,  can  be  very  helpful.  But  here  is  what  I  

REALLY  want  to  point  out.  You  can  download  (3)  the  book  from  this  page  as  well.  This  is  

the  method  I  used  to  download  all  the  books  I  mentioned  in  the  e-­‐mail  I  sent  out  about  

Google  banning  my  download  capabilities.  These  are  the  exact  simple  steps  you  can  use  

to  find  and  download  ANY  books  from  Google  Books.    

(3) Download Book HERE

(1) Book  Preview  

(2) Review Table of Contents HERE

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You  can  also  learn  more  about  the  book,  along  with  finding  related  titles  and  more,  by  

clicking  on  the  “About  this  book”  tab,  located  at  the  top  left  of  the  page.  

 

The  next  trick  I  want  to  show  you  involves  some  specific  keywords  and  keyword  phrases  

you’ll  want  to  test  at  Google  Books  (these  will  also  work  at  Live  Books).  It  stands  to  

reason  that  some  of  the  best  Public  Domain  content  we  could  find  and  use  for  product  

creation  would  be  ready-­‐made  courses  or  “how-­‐to”  books,  right?  Well,  I  decided  to  find  

out  what  would  happen  if  I  experimented  with  those  keywords  a  little,  and  the  results  

were  pretty  cool.  I  found  some  great  content.  So  you  might  be  wondering  why  I  would  

tell  you  how  to  find  this  content  if  it’s  so  great.  Why  not  just  use  the  content  myself?  

Simple…I’ve  already  found  MORE  content  than  I’ll  be  able  to  use  in  my  lifetime…literally.  

I  could  drop  out  of  the  Internet  Marketing  scene  completely  for  the  rest  of  my  days  and  

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still  keep  a  staff  of  people  very  busy  for  years  to  come.  So  why  be  greedy?!  Plus,  I  really  

DO  want  to  see  you  succeed!  So  with  that  said,  here  we  go….  

 

You’ll  notice  in  the  screen  image  below  that  I  have  typed  in  the  keyword  phrase  “how  

to”  course.  I  typed  it  in  very  specifically  to  limit  my  results,  and  still  produced  3,180  

results.  As  I  began  to  dig  through  the  results,  I  discovered  some  pretty  cool  possibilities  

for  content,  like  the  first  entry,  “How  to  Do  Business  by  Letter  and  Training  Course  in  

Conversational  English.”  

 Also  under  “how  to”  course,  I  found  the  following  books:  

•   The  Children:  How  to  Study  Them:  A  Course  of  Lectures    

•   How  to  Understand  Music:  A  Concise  Course  in  Musical  Intelligence  and  Taste    

•   Mastery  of  Speech:  A  Course  in  Eight  Parts  

•   How  to  Acquire  and  Strengthen  Will-­‐power    

•   Indian  Basketry,  and  How  to  Make  Indian  and  Other  Baskets    

With  the  keyword  phrase,  “how  to  study,”  I  found  the  following  books:  

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•   Wild  Life  at  Home:  How  to  Study  and  Photograph  it  

•   How  to  Study  Plants    

•   How  to  Study  the  Bible  

•   A  Brief  Course  in  the  Teaching  Process      

•   How  to  Use  Your  Mind:  A  Psychology  of  Study  

You  should  also  try  the  following  keyword  phrases:  

•   “a  course  in”  

•   “how  to  master”  

•   “how  to  learn”  

•   “lessons  in”  

•   “lessons  on”  

•   “handbook  of”  

•   “manual  on”  

•   “study  of”  

I  think  you  get  the  idea.  Just  with  what  I  shared  above,  you  should  be  busy  for  a  VERY  

long  time.  These  keyword  phrases  and  ones  related  or  similar  to  them  will  lead  you  

through  a  very  effective  research  process.  You  can  also  enter  niche  specific  keywords  

along  with  many  of  these  phrases,  such  as,  “how  to”  massage  or  “study  of”  massage.      

 

As  your  results  are  returned,  you’ll  also  want  to  watch  for  “Subject”  suggestions  in  the  

results.  These  are  category  classifications  created  by  Google  to  assign  to  related  

subjects.  The  following  page  shows  an  example  from  results  returned  from  the  keyword  

phrase,  “how  to”  massage:  

 

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 When  you  see  these  Subject  Categories  and  click  on  them,  they  will  show  you  all  the  

book  entries  that  are  tagged  as  a  part  of  that  category.  This  can  be  a  really  quick  way  to  

find  additional,  related  materials.  

 

Finally,  I  want  to  include  an  excerpt  from  a  blog  post  I  made  a  while  back  that  addresses  

some  related  research  strategies  for  Google  Books.  These  strategies  are  worth  

repeating,  so  here  you  go…  

 

When  working  specifically  with  Google  Books,  I’ve  found  that  there  are  two  ways  to  

speed  up  the  search  process,  especially  if  my  keyword(s)  returned  thousands  of  

results—Google’s  “Subject”  feature  and  “Intitle”  feature.  (NOTE:  Anytime  you  are  

looking  for  Public  Domain  books  on  Google  Books,  ALWAYS  make  sure  that  your  results  

ONLY  include  “100%  Viewable”  books.)  

 

Google’s  “Subject”  feature  enables  you  to  search  for  books  based  on  their  subject  

matter,  kind  of  like  general  topics  or  broad  niches.  Here  is  the  way  this  works:  in  the  

search  dialog  box,  type  in  the  word  “search:”  with  a  colon  and  then  the  subject  you  

want  to  search  for  in  quotes…no  spaces.  Here  is  an  example:  subject:”dogs”.  The  results  

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you’ll  receive  are  the  books  related  to  your  subject…in  this  case,  “dogs.”  In  using  this  

feature  to  find  books,  or  more  correctly,  lists  of  books  that  are  in  the  Public  Domain,  I’ve  

identified  several  keyword  combinations  with  the  “Subject”  feature  that  can  work  

extremely  well  in  helping  you  find  what  you’re  after.  Here  is  the  list  I  use  for  my  own  

research:  

 

Searches  Using  Google’s  “Subject”  Feature:  

•   subject:”Best  books”    

•   subject:”Catalogs,  Library”    

•   subject:”Catalogs,  Booksellers”    

•   subject:”Bibliography”    

•   subject:”Broadsides”    

•   subject:”Collectors  and  collecting”    

•   subject:”Periodicals”    

•   subject:”Newspapers”    

•   subject:”Publishers  and  publishing”    

•   subject:”Indexes”    

•   subject:”American  periodicals”    

•   subject:”Press”    

The  results  you’ll  receive  will  vary,  but  using  the  examples  above,  you  will  discover  

millions  of  “new”  books  that  you  never  knew  existed  before.  You  can  also  use  this  

feature  together  with  other  keywords  to  define  your  search  even  further.  For  example,  

conducting  a  search  using  the  following  search  string—subject:”Periodicals”  dogs—will  

return  results  for  only  those  periodicals  that  include  the  keyword  “dog.”  

 

Google’s  “Intitle”  feature  enables  you  to  search  for  books  based  on  keywords  in  their  

title.  For  example,  a  search  using  the  search  string—intitle:Dogs—would  only  return  

results  that  included  the  keyword  “dogs”  in  the  title  of  the  work.  This  refinement  can  be  

very  handy  in  refining  your  search  for  specific  types  of  books.  For  finding  listings  of  

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books  that  I  know  could  include  the  type  of  information  I’m  after,  I  use  the  following  as  

a  part  of  my  own  research:  

 

Searches  Using  Google’s  “Intitle”  Feature:  

•   intitle:Catalog    

•   intitle:Magazine    

•   intitle:Newspaper    

•   intitle:Guide    

•   intitle:Periodical    

As  with  the  “Subject”  feature,  using  keywords  along  with  the  “Intitle”  feature  will  limit  

your  results  to  those  titles  that  include  the  keyword(s)  in  the  text  of  the  work.  For  

example,  conducting  a  search  with  the  search  string—intitle:magazine  dog—would  

return  results  that  had  the  keyword  “Magazine”  in  the  title  and  the  keyword  “dog”  in  

the  text  of  the  work.  

 

I  hope  this  has  opened  up  some  new  research  possibilities  for  you.  Since  “Content  is  

King”,  finding  that  content  quickly  and  easily  is  an  extremely  important  skill  to  have  at  

your  disposal.  With  this  search  strategy,  you  now  have  one  more  valuable  “tool”  in  your  

Product  Creation  Toolbox!  

   

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Appendix  Two  

Find the Experts!    

Over  the  past  few  months,  I  have  been  testing  some  new  Public  Domain  research  

strategies  that  have  been  providing  me  with  some  pretty  amazing  results.    I  stumbled  

onto  these  strategies  almost  by  accident  while  researching  content  for  a  niche  project  I  

was  working  on.    These  are  not  difficult  strategies  but  are  extremely  simple  and  can  be  

incorporated  into  what  you’re  already  doing  to  find  good  Public  Domain  content.  

 

When  you  hear  the  methods  I’ve  been  using,  you  may  think  that  they’re  very  obvious  

and  nothing  new  at  all,  but  I’m  going  to  show  you  some  specific  keywords  that  you  have  

probably  not  considered  using  before  with  your  Public  Domain  research.    And  it’s  these  

keywords  that  have  been  revealing  the  amazing  content  I’ve  been  finding!  

 

The  research  strategy  I’ve  been  testing  centers  around  finding  and  identifying  the  

early  experts  who  led  the  niche  markets  you’re  interested  in  creating  products  for.    I  

mean  think  about  it,  if  you  want  the  best  writing  on  a  particular  subject,  you  know  that  

it’s  smartest  to  talk  to  the  experts,  right?    So  then,  it  makes  perfect  sense  to  carry  that  

idea  over  into  Public  Domain  research.    The  trick,  of  course,  is  figuring  out  how  to  

identify  those  experts  from  40  to  80  years  ago.    And  that’s  where  good  keyword  

research  comes  in  using  the  keywords  I’ve  identified  during  my  testing  process.  

 

Finding  the  Experts  

There  are  primarily  four  groups  of  experts  I’ve  identified  that  you  really  want  to  give  

your  focus  and  attention  to  with  this  type  of  research.    

 

1.   The  best  experts  in  a  given  field  of  expertise  are  the  ones  who  are  the  innovators…the  

ones  who  are  setting  new  trends  or  developing  and  testing  new  ideas.  Just  like  today,  

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these  leaders  of  the  past  are  the  ones  you  want  to  find  because  it’s  likely  that  many  of  

them  wrote  books.    

 

2.   The  second  type  of  experts  to  identify  are  those  who  created  controversy  in  their  field  

of  expertise.  Very  often,  experts  that  create  controversy  or  propose  controversial  ideas  

are  those  who  are  on  the  cutting  edge  of  new  ways  of  thinking  about  solutions  to  the  

problems  of  their  day.  They  are  often  ridiculed  for  their  ideas  and  work  at  first,  and  in  

some  cases  are  even  outcasts.  But  time  often  reveals  the  brilliance  of  their  work…which  

is  why  you  want  to  find  their  work!  

 

3.   A  “not  so  obvious”  type  of  expert  that  you  may  consider  looking  for  are  those  experts  

who  celebrities  and  sports  figures  looked  to  or  endorsed  for  their  expertise  in  a  given  

field.  Who  did  Hollywood  turn  to  when  it  needed  help  in  the  niche  market  your  creating  

products  for?  Who  were  the  Gurus  to  the  stars  and  sports  figures?  

 

4.   The  last  type  of  expert  you  want  to  look  for  are  those  who  wrote  the  best-­‐selling  non-­‐

fiction  books  of  the  day.  This  seems  like  an  obvious  choice  that  is  often  overlooked.  For  

example,  The  New  York  Times  best-­‐seller  list  has  been  ongoing  since  April  1942,  so  it’s  a  

great  place  to  research  for  your  niche-­‐specific  experts.  Here’s  a  website  to  start  your  

search  for  NYT  Non-­‐Fiction:  http://www.hawes.com/no1_nf_d.htm    

 

Important  Keywords  to  Use  With  Your  Research    

Below  is  a  list  of  expert-­‐related  keywords  I’ve  assemble  during  my  own  research  that  

will  aid  you  in  finding  leaders  and  experts  in  your  niche.  You  will  find  that  not  all  the  

keywords  will  apply  in  every  niche  market  so  choose  the  ones  that  fit  best.  What  I  

usually  do  is  go  to  Google  or  other  search  engine  and  simply  type  in  the  name  of  the  

niche  I’m  researching  (like  “Horse  Training”)  and  one  of  the  keywords  from  below  

(“Horse  Training  Pioneer”  for  example).  I  have  also  found  that  Wikipedia  

(http://www.wikipedia.org)  can  be  very  helpful  with  this  method  of  research  as  well!    

 

 

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Here  is  the  list:  

 

•   Pioneer  

•   Avante-­‐Garde  

•   Expert  

•   Experimental  

•   Experimented  

•   Original  

•   Developer  

•   Explorer  

•   Founder  

•   Founded  

•   Innovator  

•   Innovation  

•   Leader  

•   Leading  

•   Leadership  

•   Discover  

•   Discovery  

•   Established  

•   Originated  

•   Originator  

•   Creator  

•   Created  

 

 

 

 

 

•   Contributor  

•   Contributed  

•   Trendsetter  

•   Controversial  

•   Controversy  

•   Endorsed  

•   Endorsement  

•   Outcast  

•   Hidden  

•   Top  Secret  

•   Research  

•   Experimental  

•   Collaborated  

•   Cutting-­‐Edge  

•   Foremost  

•   Authority  

•   Specialist  

•   Specialized  

•   Frontrunner  

•   Best-­‐Selling  

•   Consultant  

•   Trainer

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Other  Sources  for  Expert  Content  

Popular  authors  almost  always  contributed  to  magazines,  so  find  their  articles!  

This  will  take  a  little  more  research  in  some  cases,  but  the  payoff  can  be  worth  it.  

I’ve  found  some  amazing  magazine  articles  in  the  Public  Domain  by  authors  

whose  books  are  not  out  of  copyright.  So  it  can  be  a  way  to  access  expert  

content  when  it’s  not  available  in  book  form.  To  method  you  can  use  to  find  

magazine  articles  written  by  experts  (once  you’ve  identified  the  expert)  is  to  go  

to  Google,  type  in  the  expert’s  name  and  “bibliography.”  In  some  cases,  you  will  

find  listings  for  your  author  that  not  only  include  the  books  they’ve  written,  but  

magazine  articles  as  well!  

 

Radio  was  also  extremely  important  and  popular  before  the  1960’s.  It’s  not  

uncommon  to  find  that  experts  shared  their  wisdom  on  the  radio  (just  like  

today).  Transcribing  those  classic  recordings  can  provide  you  with  expert  content  

that  others  may  not  even  consider.  Don’t  overlook  it!  Speaking  of  audio  

recordings…I’ve  also  found  that  in  some  niches,  leaders  in  the  field  also  offered  

audio,  and  in  some  cases,  video  recordings  of  their  expertise  which  are  now  in  

the  Public  Domain.  Perhaps  the  best  place  online  to  find  this  type  of  content  is  

Archive.org  (http://www.archive.org).    

 

Other  Helpful  Websites  

In  addition  to  using  the  search  engines  and  Wikipedia  for  your  expert  research,  

I’ve  also  found  two  other  information  sites  that  sometimes  offer  excellent  

research  leads  and  content  from  experts  that  are  in  the  Public  Domain.  A  great  

way  to  begin  your  research  on  both  these  sites  is  to  conduct  a  search  either  by  

niche  name  or  by  year  (1964  and  earlier  and  the  primary  copyright  expired  years  

of  interest)!  

 

InfoPlease:  http://www.infoplease.com  

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Answers.com:  http://www.answers.com    

 

In  Conclusion  

When  you  consider  the  fact  that  there  are  over  85  million  or  more  books  in  the  

Public  Domain  and  only  2  -­‐3  million  are  available  online  right  now,  there  remains  

a  LOT  of  content  to  be  found.  I  have  said  now  for  years  that,  “You  can’t  find  what  

you  don’t  know  to  look  for!”  And  now  I’ve  peeled  back  yet  another  layer  of  the  

Public  Domain  “onion”  to  aid  you  in  your  quest  for  the  best  content  available  for  

your  information  products.  It  doesn’t  matter  what  you  do  in  selling  information  

products,  you  are  ALWAYS  going  to  need  content…and  the  proven  content  of  the  

Public  Domain  is  perhaps  the  smartest  choice  you  can  make  for  finding  quality  

content  quickly  and  cheaply!