Public Displays

Public Displays

Social Networks

Me?

Ken Sepos

30Yrs

Marketing

Sales

Technology

Consulting

“print isn’t dead, it just

looks dead because it

doesn’t move.”

-Frank Romano, Printing

Guru

Prepress

Process

Automation

Color

Management

Digital Printing

Libraries

Mass Digitization

Ken’s question-

Can digital displays

and mobile devices

change the way we

do business at tradeshows?

Public Displays?

Not that type!

This kind!

how do they fit at tradeshows and

seminars?

the role of tradeshows and

seminars in sales and marketing

What happens at

a tradeshow?

marketing and

sales objectives

at shows

Market

Education

Branding

Competive

UnderstandingSales/Sales

Support

Publicity

Channel

relations

Product

Awareness

Marketing

Goals

Sales,

Sales,

more Sales

and

Excitement!!!!

Client

Discussion

Strategic

Partnering

Channel

ManagementFuture Sales

New Sales

Lead

Development

New

Relationships

Sales

Goals

Informational Displays used well!

creating excitement, interest

uniqueness counts!

rolling presentations…

finding, meeting, scheduling,…

not everything can is digital!

large booths have their own logistical problems..

staying in touch is vital…

showing difficult concepts

optimize staff effectiveness

keeping connected

just navigating is a challenge..

DRUPA 2004

“394,332 visitors

attended Drupa in

2004, and 1,866

exhibitors from 52

countries covered a

total of 16.1 hectares

(39.8 acres) of space.”

-Wikipedia.org

cultural and language diversity

data and more data…

trends

Information display: Pre-printed

posters, banners

Personal contacts: booth phone,

message boards

Lead collection/distribution:

Paper leads

Show navigation-paper planner

Product info-printed collateral

Registrations –mail, phone

Meetings arranged via phone

20101970

Information display: Pre-printed

posters, banners, dynamic

digital displays, videos

Personal contacts: cellphone,

text message

Lead collection/distribution:

Scanned badges, transfer to DB

Show navigation-dynamic, web

assisted, and printed

PDF, web links, CD/DVD, mobile

Registration-email/web

Meetings arranged via email/web

top issues for

tradeshows

communication

company to customer

customer to company

staff to staff

company to channel

channel to company

language barriers

home office access

travel schedules

time management

scheduling meetings

staffing for presentations

B2B meetings

seminars

hotels/conference rooms

data collection

lead collection

competitive data

strategic partner info

sales

prospect/client

information

financial research

contracts

publicity/promotion

press conferences

interviews

press kits

demonstrations

Future trends

how will interactive displays and

mobile data transform the

tradeshow experience?