1 This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client organization without prior written approval from Zinnov Sep, 2016 Public Cloud Market Landscape: India
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1
This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client organization without prior written approval from Zinnov
Sep, 2016
Public Cloud Market Landscape: India
Zinnov used multiple level of analysis backed by various sources of information to estimate market size
2
Current India IT and Cloud Market
2020 Projections of India IT and Cloud Market
Zinnov used multiple sources of information and analysis to estimate India’s IT and cloud market
Primary Interactions
1
• Interactions with industry experts across cloud applications, infrastructure services, and platform services
Split of Public Cloud Market by Key Verticals: 2016 (E)
Note1: Large companies have been shortlisted on the basis of revenue in FY16Source: Zinnov Analysis
0
10
20
30
40
50
100250
Pu
blic
Clo
ud
Sp
end
($
Mn
)
50 75
Public Cloud Spend by 100 Large Indian Companies1
Investing in a cloud based productivity suite
for entire group & subsidiaries
HRMS and learning management system is deployed on public
cloud
Key account portal, telematics, etc. on
public cloud
1 2 3
$ 500-600 Mn
Number of Companies
Cloud providers are investing across 3 key avenues to cater to Indian market
Infrastructure Talent Partnerships
Global reseller partnership for SAP Hybrid Cloud solutions
Provide infrastructure services for SAP HANA Enterprise Cloud (HEC)
Tata Communications’ IZO Private platform will connect its customers to the CRM solutions of Salesforce
Opened their public cloud datacenter in Chennai
Opened 3 Datacenters in Mumbai, Chennai & Pune
Datacenters in 5 locations in Mumbai
Building 2 new datacenters & expanding capacity to 1.3Mn Sqft
Opening a Tier-3 Datacenter in Gandhinagar
Hiring 200 cloud professionals for Digital sales hub in India
Planning to add 1,000 people across functions in India by 2020
Key Investment Themes
Focus on establishing Datacenters to target IaaS market
Focus on talent development for cloud & digital services
Joint GTM for various cloud solutions
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Setting up a CoE in Vishakhapatnam as a part of its “Digital Inclusion” drive
Jointly launched “Connexion” – a private connection for enterprisesBuilding a datacenter in Chennai
Training 25K people on AWS platform in partnership with NIELIT
Source: Zinnov Analysis, Press Releases
Over 1,600 partners are fulfilling public cloud demand in the Indian market
1,600-1,800
Born in Cloud Partners (2016)
Total Public Cloud Channel Partners in India (2016)
140-160
20-25 % North
25-30 % West 35-40 %
South
5-10 %East
Cloud Partners Split by Location
Illustrative list of “Born in Cloud” partners
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Partner Split by Category
45-50%
30-35%15-20%
<5%
Cloud Partners Landscape
~20%Partners having HQ
outside India
~15%Partners focusing only
on cloud solutions
100%
Resellers SI/ Consulting partners
Technology partners
Distributors Total
Source: Zinnov Analysis, Press Releases
Cloud providers need to alter their sales approach to cater to the new-age enterprises
The decision making on cloud investments is no longer being controlled by the IT department and is involving a lot many stakeholders from the Business, Marketing, Product & Technology groups, among others
13Source: Zinnov Analysis
Traditional Enterprises
CIO
Cloud Migration
New-Age Enterprises
Technology Adoption
CTO
Evolution of Sales Motion for Public Cloud Services