Public awareness campaigns and education programs in the Monobe River

PUBLIC AWARENESS CAMPAIGNS AND

EDUCATION PROGRAMS IN THE

MONOBE RIVERPiriya URAIWONG

Tsunemi WATANABEKochi University of Technology, Japan

Monobe River

2

Monobe Environmental Degradation

3

Land Slide at Nakao Valley

Courtesy picture from the 21st century

4

Land Slide caused by Typhoon No.14

Courtesy picture from the 21st century 5

Muddy water

(MLIT,2008)

6

Muddy water

(MLIT,2008)

7

River mouth blockage

8

Depletion of Ayu (sweet fish) population

9

Depletion of Ayu (sweet fish) population

1960

1962

1964

1966

1968

1970

1972

1974

1976

1978

1980

1982

1984

1986

1988

1990

1992

1994

1996

1998

2000

2002

2004

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

アユ漁獲量（ｔ）

Ayu

fish

catc

h (t

on)

(Takahashi, 2010)

10

Massive Death of Ayu in 2000

Raising public awareness

Inform public

Raise public

awareness

Change public

behavior

12

Current situation of

Monobe River

Ideal situation of Monobe River

Multi-stakeholder Approach

13

• Integrating between resources and stakeholder interests

• Collective disciplines from a group of stakeholder by means of information exchange, mutual cooperation and communication

• Common objectives among stakeholders

Multi-stakeholder Approach

14

Three Main Stakeholder Groups

• Government administration– The Ministry of Land, Infrastructure and Transport

(MLIT)– Kochi prefecture administration

• Local organization– Association of forest and water in Monobe River for

the 21st century (the 21st century)– Japan agricultural cooperatives (JA)

• Education institution– Kochi University of Technology

15

Monobe river clean stream preservation promotion committeeCo

mm

ittee

Water quantity and quality

Mountain and forest management

Effective water utilization

Water quality

Ecosystem/ relationship

between river and people

Recovering original river condition

Waste management

Taking kids to river

Promoting education which encourage to enjoy Monobe river

Promoting effective utilization of natural resources in the river basin

Promoting environmental preservation activities which involve people

16

List of organizations

Sumitomo Joint Electric Power Co.,

Monobe forest owners'

cooperative

Kami forest owners'

cooperative

Sugita dam Land Improvement

District

Yamadazekiisuji Land Improvement

District

Kataji Land Improvement

District

Monobe river Land Improvement

District

Monobe river fishermen's cooperative

17

List of organizations

JA(Japan Agricultural Cooperatives )　

NagaokaJA　 Tosakami JA　 Nangoku-city

Konan-city commercial and

industrial association

Kami-city commercial and industrial

association

Nangoku-city Konan-city commercial and industrial association

Kochi Prefectural Federation of Tosa knife cooperatives

Kochi Prefectural Federation of fishermen’s

cooperatives

18

Monobe River Festival

“Thank you” to the Monobe River

19

21

Reduce Muddy Water from Rice Farm

26

27

JA introduced new method on rice field preparation to reduce muddy water

Environmental Education Program for Children

28

Current situation of the Monobe River headwater study trip

Landscape deer feeding damage prevention activity

Aqua life observation event on Mountain Day

Lessons learned for Thailand

33

Attitude for collaboration among stakeholders

Driving engine organization

Shared / common objectives among stakeholders

Long-term commitment

Multi-stakeholder Approach

34

Integrating between resources and stakeholder interests.

35

Thank you