Pubcon SFIMA Super Awesome Extended Bonus Edition

Fall In Love With ContentRachel Meyer

Medical Marketing Solutions

Get

Org

aniz

ed!

Get Organized and Be Efficient!

• Momentumhttp://bit.ly/momentum_pubcon

Why I’m ride or die for Momentum:• The interface is super easy and informative• Great reminder system for bigger weekly

tasks• It’s pretty!

Get Organized and Be Efficient!• Momentum

screencap of momentum

Get Organized and Be Efficient!• Strict Workflow

http://bit.ly/strictwork Why I’m ride or die for Strict Workflow:• Custom options • Wicked accountability • Mind games with yourself are a powerful tool

womp womp!

Get Organized and Be Efficient!

• Evernote

• Dayplanner

• Toodledo (ride or die)• www.toodledo.com

Here we go - get excited!

@rachelmeyer1

Creative Technique: Collaborative: Ask Unassuming

Questions

•What sucks about life?

•What are your greatest fears?

Ask Unassuming QuestionsExample

• What sucks about life?• Being tired all the time.

• Topic Ideas• Natural sleep aids that won’t make you groggy in

the a.m. and won’t contraindicate your medications • How caffeine affects specific medical conditions• Teeth sensitivity – may be due to clenching or

grinding teeth while sleeping

Creative Technique: Collaborative: Group Brain

Mapping • Based on 6-3-5 Concept• Stuff you’ll need: • blank paper• timekeeper• info on problem to solve or on the client you’re

brainstorming formake it work for

you!


Mapping Results Example #1

• Celeb vein gossip• I’ll be back: ways to re-injure your back after spine

surgery• My kid runs into walls. Does he need glasses? • Don’t be so vein! Why spider veins are not a big deal• What Netflix shows to watch after a vasectomy


MappingExample #2

• Is it dangerous to get a tattoo over spider veins?• Can spider veins be fatal? • What causes spider veins? Stress? Too much sun?• Best vacations for people with chronic pain

conditions• Sleeping positions to help chronic pain patients sleep

Creative Technique: Brain Mapping: Client Example

• PMG Sleeping Position with Sciatica

Here we go - get excited!

@rachelmeyer1

Creative Technique: Learn What’s Important But

Unexpected• customer stories & testimonials• unique company stories• biggest customer raves• biggest customer rants

Let’s Get TechnicalTools for Topic Generation

• AnswerThePublic.com

• Keyword.io

• Semrush.com

@rachelmeyer1

Let’s Get TechnicalTools for Topic Generation


• Questions

Let’s Get TechnicalTools for Topic Generation #1


Why I’m ride or die for Answer The Public:• Literally hundreds of ideas• Topic generation beyond keywords • It’s pretty!

AnswerThePublic.comquery: breast augmentation





• Keyword.io

Why I’m ride or die for Keyword.io:• Again, literally hundreds of ideas• Super-filter capability• Several platforms for analysis


• Semrush.com

Why I’m ride or die for Semrush: • Ability to distill down as far as you

want• Diversity in content ideas• Great webinars!

• Semrush.com keyword: breast augmentation

Be A Creeper• Pocket• getpocket.com

Why I’m ride or die for Pocket:• Save All The Things• Way Less Distracting Than Pinterest• Easy To Add Articles

Practice Your Storytelling• Rory’s Story Cubes

Why I’m ride or die for Story Cubes:• Give Your Brain A Break• Practice Telling A Great Story• Inspiration When You’re Not

Expecting It

Editorial Calendar Template!Awesome Content Tools #1

• Editorial Calendar Template • http://bit.ly/1Lh02fs

Instructions for Use: • MAKE A COPY of the spreadsheet so that you can edit it and

add your own information. The information in the spreadsheet is just an example

• Use each category to schedule out dates, venue (platform) and actual content

Bonus Tool Slide!Awesome Content Tools #2

• Common Grammar Mistakeshttp://blog.hubspot.com/marketing/common-grammar-mistakes-list

Why I love it: • Not necessarily a “tool” in the normal sense, but

gives awesome info on how to become a better writer

• Gives most common mistakes to watch out for


• Buzzsumo http://buzzsumo.com/

Why I love it: • Gives you a jumping off point for content ideas• Based on current trends and influencers


• Writing Prompts http://thinkwritten.com/365-creative-writing-prompts

Why I love it: • Use this list for writer’s block• You can also use this list as a jumping off point for

more content ideas that relate to your client, product, or service


• Rescue Time https://www.rescuetime.com/

Why I love it: • Get an honest assessment of the websites and

applications you use • Figure out areas where you can improve time

management


• Hemingway App http://www.hemingwayapp.com/

Why I love it: • Gives you the ability to reassess your

writing and make it stronger• Helps bring it up or down to a readable

level

Thank you!