Pub Catchment Report - TA23 0PP · 2018. 2. 5. · C13 Village Retirement 49 9.9 151 17.5 1,251 12.8 K48 Low Income Workers 0 0.0 0 0.0 25 0.3 D14 Satellite Settlers 60 12.1 126 14.6

Number of Pubs

0 Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 0 0.0 0 8 0.9 3 90 0.9 3

Great Pub Great Food Silver 109 22.0 48 285 32.9 72 2,467 25.2 55

Mainstream Pub with Food - Suburban Value 0 0.0 0 0 0.0 0 694 7.1 13

Mainstream Pub with Food - Suburban Aspiration 0 0.0 0 0 0.0 0 142 1.5 4

Mainstream Pub with Food - Country Value 489 98.6 798 680 78.6 636 7,771 79.5 643

Mainstream Pub with Food - Country Aspiration 49 9.9 80 151 17.5 141 1,251 12.8 103

Bit of Style 0 0.0 0 0 0.0 0 59 0.6 2

YPV Mainstream 0 0.0 0 0 0.0 0 0 0.0 0

YPV Premium 0 0.0 0 0 0.0 0 21 0.2 3

Community Wet 0 0.0 0 0 0.0 0 324 3.3 11

Total 18+ Population in Catchment 496 865 9,780

ABC1 90 100 80

C2DE 111 100 122

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

52.0

% Index

47.1

9,780

48.0

0.5 Mile Catchment

%

52.9

496 515

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

42.7

57.3

Pub Catchment Report - TA23 0PP

D Rural Reality C Country Living

433

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

1

496

192

865

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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

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Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 0 0.0 0 0.0 179 1.8

A02 Uptown Elite 0 0.0 0 0.0 0 0.0 I37 Budget Generations 0 0.0 0 0.0 7 0.1

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 0 0.0

A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 0 0.0 0 0.0 64 0.7

B05 Premium Fortunes 0 0.0 0 0.0 0 0.0 J40 Make Do & Move On 0 0.0 0 0.0 38 0.4

B06 Diamond Days 0 0.0 0 0.0 0 0.0 J41 Disconnected Youth 0 0.0 0 0.0 0 0.0

B07 Alpha Families 0 0.0 0 0.0 0 0.0 J42 Midlife Stopgap 0 0.0 0 0.0 38 0.4

B08 Bank of Mum and Dad 0 0.0 0 0.0 0 0.0 J43 Renting a Room 0 0.0 0 0.0 0 0.0

B09 Empty-Nest Adventure 0 0.0 0 0.0 0 0.0 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0

C10 Wealthy Landowners 0 0.0 7 0.8 164 1.7 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0

C11 Rural Vogue 0 0.0 8 0.9 90 0.9 K46 High Rise Residents 0 0.0 0 0.0 0 0.0

C12 Scattered Homesteads 7 1.4 170 19.7 958 9.8 K47 Streetwise Singles 0 0.0 0 0.0 0 0.0

C13 Village Retirement 49 9.9 151 17.5 1,251 12.8 K48 Low Income Workers 0 0.0 0 0.0 25 0.3

D14 Satellite Settlers 60 12.1 126 14.6 835 8.5 L49 Dependent Greys 0 0.0 0 0.0 0 0.0

D15 Local Focus 127 25.6 148 17.1 2,630 26.9 L50 Pocket Pensions 0 0.0 0 0.0 369 3.8

D16 Outlying Seniors 253 51.0 255 29.5 2,764 28.3 L51 Aided Elderly 0 0.0 0 0.0 0 0.0

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 0 0.0 0 0.0

E18 Legacy Elders 0 0.0 0 0.0 0 0.0 L53 Seasoned Survivors 0 0.0 0 0.0 0 0.0

E19 Bungalow Heaven 0 0.0 0 0.0 291 3.0 M54 Down-to-Earth Owners 0 0.0 0 0.0 0 0.0

E20 Classic Grandparents 0 0.0 0 0.0 0 0.0 M55 Offspring Overspill 0 0.0 0 0.0 11 0.1

E21 Solo Retirees 0 0.0 0 0.0 0 0.0 M56 Self Supporters 0 0.0 0 0.0 0 0.0

F22 Boomerang Boarders 0 0.0 0 0.0 0 0.0 N57 Community Elders 0 0.0 0 0.0 0 0.0

F23 Family Ties 0 0.0 0 0.0 0 0.0 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0

F24 Fledgling Free 0 0.0 0 0.0 0 0.0 N59 Asian Heritage 0 0.0 0 0.0 0 0.0

F25 Dependable Me 0 0.0 0 0.0 0 0.0 N60 Ageing Access 0 0.0 0 0.0 0 0.0

G26 Cafés and Catchments 0 0.0 0 0.0 0 0.0 O61 Career Builders 0 0.0 0 0.0 0 0.0

G27 Thriving Independence 0 0.0 0 0.0 0 0.0 O62 Central Pulse 0 0.0 0 0.0 0 0.0

G28 Modern Parents 0 0.0 0 0.0 0 0.0 O63 Flexible Workforce 0 0.0 0 0.0 0 0.0

G29 Mid-Career Convention 0 0.0 0 0.0 0 0.0 O64 Bus-Route Renters 0 0.0 0 0.0 21 0.2

H30 Primary Ambitions 0 0.0 0 0.0 0 0.0 O65 Learners & Earners 0 0.0 0 0.0 0 0.0

H31 Affordable Fringe 0 0.0 0 0.0 0 0.0 O66 Student Scene 0 0.0 0 0.0 0 0.0

H32 First-Rung Futures 0 0.0 0 0.0 0 0.0 U99 Unclassified 0 0.0 0 0.0 0 0.0

H33 Contemporary Starts 0 0.0 0 0.0 0 0.0 Total 496 865 9,780

H34 New Foundations 0 0.0 0 0.0 45 0.5

H35 Flying Solo 0 0.0 0 0.0 0 0.0

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

Experian Copyright 2016 3

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0115 968 5099

● Most likely to play cricket and golf

● Often prefer post for communications

● Rural families

● Rent or own affordable homes

● Skilled trades

● Long distance from towns and cities

● Shop locally

● Online gaming

● Mature households

● Live in larger villages

● Close to transport links

● Own pleasant homes

● Online groceries

● Try to reduce water used in home● Lower use of Internet

● Retired couples and singles

● Married couples aged 50+

● Most isolated housing

● Highest levels of working at home

● Often oil central heating

● Reuse and recycle

● Aged 60+

● Low cost housing

● Out of the way locations

● Low income

● Shop locally

4. D15 Local Focus

Rural families in affordable village homes who are reliant on the local economy for jobs

● Dislike being contacted by marketers

Top 5 Mosaic Types

Pensioners living in inexpensive housing in out of the way locations

Older households appreciating rural calm in stand-alone houses within agricultural landscapes

If you do not have log in details for Segmentation Portal then please contact the

Retirees enjoying pleasant village locations with amenities to service their social and practical

needs

Full visualisation of all types and groups are available in Segmentation Portal:

● Enjoy UK holidays

● Larger village location

● Like to be self-sufficient

1 Mile Catchment Mosaic Type Visualisation

3. C13 Village Retirement

2. C12 Scattered Homesteads

1. D16 Outlying Seniors

www.segmentationportal.com

5. D14 Satellite SettlersMature households living in expanding developments around larger villages with good transport

links

Experian Copyright 2016 4

Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Independent Free

Independent Free

Palmer

Independent Free

Enterprise Inns

Independent Free

Independent Free

Independent Free

Stags Head

Foresters Arms Hotel

White Horse Inn

Windmill Hotel

Butchers Arms

Dunster Castle Hotel

Bicknoller Inn

Star Pubs & Bars

Independent Free

Independent Free

Independent Free

Independent Free

Enterprise Inns

Enterprise Inns

Independent Free

Enterprise Inns

Independent Free

Independent Free

Independent Free

Bell Inn

Pebbles

Railway Inn

Anchor Inn

Royal Huntsman

Wyndham Arms

Star Inn

London Inn

Washford Inn

White Horse

Blue Anchor Hotel

Masons Arms

Valiant Soldier Inn

2.1

2.1

Distance From

Site (Miles)

0.0

0.6

1.6

2.0

10.5

Drivetime from

Site (Minutes)

4.2

2.3

2.3

3.6

3.7

3.7

2.2

2.2

2.2

4.1

4.2

2.0

2.1

2.1

5.3

8.7

9.4

9.4

11.6

Competitor Map and Report

9.0

0.1

2.1

6.0

5.3

6.5

6.5

4.8

4.6

6.8

6.8

6.8

6.8

5.5

Pubs Catchment Site

Experian Copyright 2016 5