Number of Pubs Catchment Adults 18+ Catchment Adults 18+ Per Pub Target Customers % of Population Target Customers % of Population Target Customers % of Population Great Pub Great Food Gold 1,127 39.1 134 5,173 38.4 131 44,146 49.6 170 Great Pub Great Food Silver 1,263 43.8 95 5,507 40.8 89 50,975 57.3 125 Mainstream Pub with Food - Suburban Value 2,615 90.8 164 9,470 70.2 126 67,733 76.1 137 Mainstream Pub with Food - Suburban Aspiration 2,148 74.6 201 7,517 55.7 150 50,317 56.6 152 Mainstream Pub with Food - Country Value 0 0.0 0 2 0.0 0 2,047 2.3 19 Mainstream Pub with Food - Country Aspiration 223 7.7 62 1,466 10.9 88 14,292 16.1 130 Bit of Style 1,539 53.4 214 7,165 53.1 213 30,940 34.8 139 YPV Mainstream 0 0.0 0 236 1.7 86 570 0.6 32 YPV Premium 433 15.0 225 2,459 18.2 273 4,443 5.0 75 Community Wet 1,071 37.2 120 4,287 31.8 103 29,042 32.6 106 Total 18+ Population in Catchment 2,881 13,487 88,973 ABC1 112 115 113 C2DE 86 83 85 Standard Catchment Pub Channel Index Per Pub Analysis 1 Mile Catchment Mosaic Profile Social Grade Index Index 40.4 % Index 38.9 88,973 59.6 0.5 Mile Catchment % 61.1 720 1,679 Index Index % 10 Minute DT Catchment 0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment Index 1 Mile Catchment 60.0 40.0 Pub Catchment Report - RG21 4BY O Rental Hubs H Aspiring Homemakers I Family Basics 674 0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment 4 2,881 53 20 13,487 Experian Copyright 2016 1
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Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Great Pub Great Food Gold 1,127 39.1 134 5,173 38.4 131 44,146 49.6 170
Great Pub Great Food Silver 1,263 43.8 95 5,507 40.8 89 50,975 57.3 125
Mainstream Pub with Food - Suburban Value 2,615 90.8 164 9,470 70.2 126 67,733 76.1 137
Mainstream Pub with Food - Suburban Aspiration 2,148 74.6 201 7,517 55.7 150 50,317 56.6 152
Mainstream Pub with Food - Country Value 0 0.0 0 2 0.0 0 2,047 2.3 19
Mainstream Pub with Food - Country Aspiration 223 7.7 62 1,466 10.9 88 14,292 16.1 130
Bit of Style 1,539 53.4 214 7,165 53.1 213 30,940 34.8 139
YPV Mainstream 0 0.0 0 236 1.7 86 570 0.6 32
YPV Premium 433 15.0 225 2,459 18.2 273 4,443 5.0 75
Community Wet 1,071 37.2 120 4,287 31.8 103 29,042 32.6 106
Total 18+ Population in Catchment 2,881 13,487 88,973
ABC1 112 115 113
C2DE 86 83 85
Standard Catchment Pub
Channel Index
Per Pub Analysis1 Mile Catchment Mosaic Profile
Social Grade Index
Index
40.4
% Index
38.9
88,973
59.6
0.5 Mile Catchment
%
61.1
720 1,679
Index
Index%
10 Minute DT Catchment
0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment
Index
1 Mile Catchment
60.0
40.0
Pub Catchment Report - RG21 4BY
O Rental Hubs H Aspiring Homemakers I Family Basics
674
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
4
2,881
5320
13,487
Experian Copyright 2016 1
Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015
Catchment Mosaic Groups
Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site Catchment
Experian Copyright 2016 2
Mosaic Type ProfileCatchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+% Mosaic Type Profile
Catchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+%
A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 315 10.9 2,072 15.4 15,786 17.7
A02 Uptown Elite 0 0.0 4 0.0 12 0.0 I37 Budget Generations 0 0.0 0 0.0 132 0.1
A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 0 0.0
A04 Metro High-Flyers 0 0.0 145 1.1 145 0.2 I39 Families with Needs 0 0.0 0 0.0 0 0.0
B05 Premium Fortunes 0 0.0 0 0.0 202 0.2 J40 Make Do & Move On 0 0.0 0 0.0 25 0.0
B06 Diamond Days 15 0.5 255 1.9 733 0.8 J41 Disconnected Youth 0 0.0 236 1.7 570 0.6
B07 Alpha Families 0 0.0 118 0.9 3,156 3.5 J42 Midlife Stopgap 453 15.7 640 4.7 2,221 2.5
B08 Bank of Mum and Dad 6 0.2 164 1.2 2,963 3.3 J43 Renting a Room 0 0.0 0 0.0 217 0.2
B09 Empty-Nest Adventure 0 0.0 157 1.2 2,830 3.2 K44 Inner City Stalwarts 0 0.0 128 0.9 128 0.1
C10 Wealthy Landowners 0 0.0 31 0.2 1,132 1.3 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0
C11 Rural Vogue 0 0.0 1 0.0 152 0.2 K46 High Rise Residents 0 0.0 0 0.0 0 0.0
C12 Scattered Homesteads 0 0.0 0 0.0 21 0.0 K47 Streetwise Singles 0 0.0 77 0.6 850 1.0
C13 Village Retirement 0 0.0 0 0.0 379 0.4 K48 Low Income Workers 0 0.0 0 0.0 29 0.0
D14 Satellite Settlers 0 0.0 0 0.0 169 0.2 L49 Dependent Greys 0 0.0 78 0.6 92 0.1
D15 Local Focus 0 0.0 0 0.0 0 0.0 L50 Pocket Pensions 2 0.1 88 0.7 1,466 1.6
D16 Outlying Seniors 0 0.0 0 0.0 5 0.0 L51 Aided Elderly 106 3.7 490 3.6 1,007 1.1
D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 136 1.0 959 1.1
E18 Legacy Elders 64 2.2 289 2.1 2,256 2.5 L53 Seasoned Survivors 0 0.0 15 0.1 325 0.4
E19 Bungalow Heaven 0 0.0 2 0.0 1,489 1.7 M54 Down-to-Earth Owners 0 0.0 0 0.0 409 0.5
E20 Classic Grandparents 22 0.8 53 0.4 791 0.9 M55 Offspring Overspill 0 0.0 287 2.1 3,632 4.1
E21 Solo Retirees 93 3.2 215 1.6 1,115 1.3 M56 Self Supporters 0 0.0 14 0.1 319 0.4
F22 Boomerang Boarders 82 2.8 82 0.6 846 1.0 N57 Community Elders 5 0.2 17 0.1 68 0.1
F23 Family Ties 32 1.1 103 0.8 1,915 2.2 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0
F24 Fledgling Free 0 0.0 0 0.0 5 0.0 N59 Asian Heritage 0 0.0 0 0.0 0 0.0
F25 Dependable Me 0 0.0 0 0.0 401 0.5 N60 Ageing Access 135 4.7 641 4.8 790 0.9
G26 Cafés and Catchments 29 1.0 286 2.1 493 0.6 O61 Career Builders 131 4.5 1,438 10.7 3,175 3.6
G27 Thriving Independence 202 7.0 772 5.7 4,024 4.5 O62 Central Pulse 0 0.0 1,446 10.7 1,490 1.7
G28 Modern Parents 0 0.0 5 0.0 6,013 6.8 O63 Flexible Workforce 0 0.0 0 0.0 0 0.0
G29 Mid-Career Convention 0 0.0 3 0.0 2,006 2.3 O64 Bus-Route Renters 318 11.0 881 6.5 1,904 2.1
H30 Primary Ambitions 635 22.0 1,507 11.2 9,213 10.4 O65 Learners & Earners 0 0.0 0 0.0 0 0.0
H31 Affordable Fringe 0 0.0 79 0.6 708 0.8 O66 Student Scene 0 0.0 0 0.0 0 0.0
H32 First-Rung Futures 109 3.8 245 1.8 514 0.6 U99 Unclassified 12 0.4 31 0.2 199 0.2
H33 Contemporary Starts 0 0.0 73 0.5 8,109 9.1 Total 2,881 13,487 88,973
H34 New Foundations 0 0.0 51 0.4 334 0.4
H35 Flying Solo 115 4.0 132 1.0 1,049 1.2
1 Mile
Catchment
10 Minute DT
Catchment
Adults 18+ by Mosaic Type in Each Catchment
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
0.5 Mile
Catchment
Experian Copyright 2016 3
Experian Helpdesk: [email protected]
0115 968 5099
● Most frequent cinema goers
● Love modern technology
● Most aged 26-35
● Singles and cohabiting couples
● Good incomes from career jobs
● Rent /own nice apartments
● Pleasant neighbourhoods
● High use of email
● Aged 25 to 40
● Living alone or sharing
● Rent lower value flats, often 1 bed
● Often live near main roads
● Further from central amenities
● Sourced mobile on Internet● Family neighbourhoods
● Aged under 35
● Cohabiting couples with children
● Aged 26-45
● Good household incomes
● Own with a mortgage
● 2 or 3 bedroom terraces or semis
● Families with children
● Renting from social landlord
● Pockets of social housing
● Lower wage service roles
● Relatively stable finances
4. O61 Career BuildersMotivated singles and couples in their 20s and 30s progressing in their field of work from
commutable properties
● Small bills can be a struggle
Top 5 Mosaic Types
Stable families with children renting better quality homes from social landlords
Forward-thinking younger families who sought affordable homes in good suburbs which they may
now be out-growing
If you do not have log in details for Segmentation Portal then please contact the
Entertainment-seeking youngsters renting city centre flats in vibrant locations close to jobs and
night life
Full visualisation of all types and groups are available in Segmentation Portal:
● Graduate starter salaries
● City centre regeneration
● Rent small new build and converted flats
1 Mile Catchment Mosaic Type Visualisation
3. O62 Central Pulse
2. H30 Primary Ambitions
1. I36 Solid Economy
www.segmentationportal.com
5. O64 Bus-Route RentersSingles renting affordable private flats away from central amenities and often on main roads
Experian Copyright 2016 4
Source: CGA 2016
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19
20
Enterprise Inns
Punch Pub Company
Enterprise Inns
Greene King
Wetherspoon
Enterprise Inns
Independent Free
Punch Pub Company
Platforms
Bounty Inn
Great Western Hotel
New Inn
Maidenhead Inn
Wheatsheaf
Rising Sun
Star Pubs & Bars
Independent Free
Enterprise Inns
Independent Free
Wetherspoon
Independent Free
Independent Free
Independent Free
Independent Free
Enterprise Inns
Independent Free
Enterprise Inns
Pure Lounge Bar
Queens Arms
Bakers Arms
Rhu Bar
Tea Bar
Sanctuary
Tonic Bar
Laarsens
Skewers
Riverdene
White Hart
Bang-Bar
Angel
0.6
0.6
Distance From
Site (Miles)
0.0
0.0
0.4
0.4
3.0
Drivetime from
Site (Minutes)
0.9
0.6
0.6
0.7
0.7
0.8
0.6
0.6
0.6
0.8
0.9
0.5
0.6
0.6
2.2
2.6
4.6
3.4
4.6
Competitor Map and Report
4.7
0.2
0.2
1.4
5.2
3.5
2.1
2.1
2.1
2.9
2.9
2.9
4.0
2.2
Pubs Catchment Site
Experian Copyright 2016 5
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