Number of Pubs Catchment Adults 18+ Catchment Adults 18+ Per Pub Populaton Projection 2018 to 2028 (% change) Rank Target Customers % of Population Rank Target Customers % of Population Rank Target Customers % of Population 1 16,214 80.8 156 1 58,695 66.1 128 1 686,348 64.5 125 2 15,791 78.7 169 2 53,545 60.3 129 2 591,759 55.6 119 3 3,719 18.5 29 3 29,553 33.3 53 3 360,607 33.9 54 4 3,384 16.9 130 4 27,226 30.7 237 4 333,504 31.4 242 5 3,384 16.9 42 5 16,383 18.5 46 5 241,705 22.7 56 6 423 2.1 8 6 5,185 5.8 22 6 94,821 8.9 33 7 423 2.1 20 7 1,339 1.5 15 7 62,135 5.8 57 699 11.87% 10 Minute Walktime Type Index Bit of Style Circuit Bar Premium Local Community Pub High Street Pub Great Pub Great Food Craft Led 20,071 410 12.34% 88,796 1,063,740 512 11.76% Pub Catchment Report - N1 8NL 20 Minute WT Catchment 127 Per Pub Analysis 10 Minute WT Catchment 49 20 Minute DT Catchment 2,077 Circuit Bar Premium Local 20 Minute Drivetime Great Pub Great Food Type Index Bit of Style 20 Minute Walktime Type Index Bit of Style Great Pub Great Food Community Pub High Street Pub Community Pub High Street Pub Craft Led Craft Led Circuit Bar Premium Local Experian Copyright 2019 1
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Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Populaton Projection 2018 to 2028 (% change)
RankTarget
Customers
% of
PopulationRank
Target
Customers
% of
PopulationRank
Target
Customers
% of
Population
1 16,214 80.8 156 1 58,695 66.1 128 1 686,348 64.5 125
2 15,791 78.7 169 2 53,545 60.3 129 2 591,759 55.6 119
3 3,719 18.5 29 3 29,553 33.3 53 3 360,607 33.9 54
4 3,384 16.9 130 4 27,226 30.7 237 4 333,504 31.4 242
5 3,384 16.9 42 5 16,383 18.5 46 5 241,705 22.7 56
6 423 2.1 8 6 5,185 5.8 22 6 94,821 8.9 33
7 423 2.1 20 7 1,339 1.5 15 7 62,135 5.8 57
699
11.87%
10 Minute Walktime
Type Index
Bit of Style
Circuit Bar
Premium Local
Community Pub
High Street Pub
Great Pub Great Food
Craft Led
20,071
410
12.34%
88,796 1,063,740
512
11.76%
Pub Catchment Report - N1 8NL
20 Minute WT Catchment
127
Per Pub Analysis 10 Minute WT Catchment
49
20 Minute DT Catchment
2,077
Circuit Bar
Premium Local
20 Minute Drivetime
Great Pub Great Food
Type Index
Bit of Style
20 Minute Walktime
Type Index
Bit of Style
Great Pub Great Food
Community Pub
High Street Pub
Community Pub
High Street Pub
Craft LedCraft Led
Circuit Bar
Premium Local
Experian Copyright 2019 1
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
AB 4,191 20.9 236 15,814 17.8 201 170,982 16.1 182
C1 2,949 14.7 120 13,327 15.0 122 162,119 15.2 124
C2 805 4.0 49 3,755 4.2 51 48,001 4.5 55
DE 1,772 8.8 86 8,679 9.8 95 107,457 10.1 98
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Low (0-6) 905 4.5 14 9,895 11.1 34 156,369 14.7 44
Medium (7-13) 5,609 27.9 84 28,876 32.5 98 349,511 32.9 99
High (14-19) 11,444 57.0 201 38,164 43.0 151 424,362 39.9 140
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Affluence (Bands) Index Index Index
Pub Catchment Report - N1 8NL
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Social Grade Index Index Index
Experian Copyright 2019 2
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017
Catchment Mosaic Groups
Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site 10 Minute Catchment 20 Minute Catchment
Experian Copyright 2019 3
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
Mosaic Type ProfileCatchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+Mosaic Type Profile
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
A01 World-Class Wealth 3,181 8,078 12,862 71,254 I36 Solid Economy 0 0 0 35
A02 Uptown Elite 1,187 4,520 14,015 83,801 I37 Budget Generations 0 0 0 0
A03 Penthouse Chic 3,567 12,055 33,914 157,634 I38 Economical Families 0 0 0 0
A04 Metro High-Flyers 7,856 28,892 89,413 277,677 I39 Families on a Budget 0 0 0 0
B05 Premium Fortunes 0 0 0 137 J40 Value Rentals 0 0 0 0
B06 Diamond Days 0 0 0 0 J41 Youthful Endeavours 0 0 0 16
B07 Alpha Families 0 0 0 0 J42 Midlife Renters 0 0 0 0
B08 Bank of Mum and Dad 0 0 0 0 J43 Renting Rooms 0 0 0 0
B09 Empty-Nest Adventure 0 0 0 0 K44 Inner City Stalwarts 2,229 12,147 37,796 135,090
C10 Wealthy Landowners 0 0 0 0 K45 City Diversity 1,155 12,652 39,584 180,941
C11 Rural Vogue 0 0 0 0 K46 High Rise Residents 0 774 1,387 5,350
C12 Scattered Homesteads 0 0 0 0 K47 Single Essentials 0 0 0 0
C13 Village Retirement 0 0 0 0 K48 Mature Workers 0 0 0 0
D14 Satellite Settlers 0 0 0 0 L49 Flatlet Seniors 0 0 108 1,117
D15 Local Focus 0 0 0 0 L50 Pocket Pensions 0 0 0 0
D16 Outlying Seniors 0 0 0 0 L51 Retirement Communities 0 87 87 1,263
D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 0 0 0 0
E18 Legacy Elders 0 0 0 2 L53 Seasoned Survivors 0 0 0 0
E19 Bungalow Heaven 0 0 0 0 M54 Down-to-Earth Owners 0 0 0 0
E20 Classic Grandparents 0 0 0 0 M55 Back with the Folks 0 0 0 0
E21 Solo Retirees 0 0 0 0 M56 Self Supporters 0 0 0 0
F22 Boomerang Boarders 0 0 0 0 N57 Community Elders 0 0 0 2,477
F23 Family Ties 0 0 0 0 N58 Culture & Comfort 0 0 65 11,370
F24 Fledgling Free 0 0 0 0 N59 Large Family Living 0 0 0 2
F25 Dependable Me 0 0 0 0 N60 Ageing Access 0 21 50 1,036
G26 Cafés and Catchments 0 0 0 1,050 O61 Career Builders 0 0 0 204
G27 Thriving Independence 0 0 0 0 O62 Central Pulse 0 2,301 8,848 25,614
G28 Modern Parents 0 0 0 0 O63 Flexible Workforce 152 490 3,669 48,300
G29 Mid-Career Convention 0 0 0 0 O64 Bus-Route Renters 0 35 35 77
H30 Primary Ambitions 0 0 0 0 O65 Learners & Earners 0 27 110 1,580
H31 Affordable Fringe 0 0 0 0 O66 Student Scene 0 1,510 4,558 8,348
H32 First-Rung Futures 0 0 0 0 U99 Unclassified 473 4,385 18,989 38,480
H33 Contemporary Starts 0 0 0 0 Total 20,071 88,796 269,554 1,063,741
H34 New Foundations 271 822 4,064 10,861
H35 Flying Solo 0 0 0 25
Adults 18+ by Mosaic Type in Each Catchment
Experian Copyright 2019 4
● Late 20s and 30s
● High priced 1 or 2 bed apartments
● Renting alone or sharing
● Highly educated professionals
● Easily commutable suburbs
● IT savvy
● Late 20s and 30s
● High priced 1 or 2 bed apartments
● Highly educated professionals
● Easily commutable suburbs
● Renting alone or sharing
● Flats in inner city areas
● Commute by bus
● 1 or 2 bed flats socially rented
● Diverse neighbourhoods
● Very high Internet use everyday
Long-term renters of inner city social flats who have witnessed many changes
● Mostly single adults
● Aged 56+
● Renting from social landlord
City professionals renting premium-priced flats in prestige central locations
● Expensive apartments in city centre
● Aged under 35 and often living alone
● High rewards from city based jobs
● Extensive use of smartphones
● Long-term residents
Top 3 Mosaic Types in a 20 Minute Drivetime
1. A04 Metro High-Flyers
● Read online electrical reviews ● Read online electrical reviews
● IT savvy
● Many children
● Non-nuclear household composition
Career-minded 20 and 30-somethings renting expensive apartments in highly commutable areas of major
cities
Households renting social flats in busy city suburbs where many nationalities live as neighbours
Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:
[email protected] | 0115 968 5099
● Highest champagne drinkers
● High diversity
Households renting social flats in busy city suburbs where many nationalities live as neighbours
● Many children
● Non-nuclear household composition
● High diversity
● Commute by bus
● 1 or 2 bed flats socially rented
2. K45 City Diversity
20 Minute Walktime and Drivetime Mosaic Type Visualisation
3. K44 Inner City Stalwarts
2. K45 City Diversity
1. A04 Metro High-FlyersCareer-minded 20 and 30-somethings renting expensive apartments in highly commutable areas of major
cities
Top 3 Mosaic Types in a 20 Minute Walktime
3. A03 Penthouse Chic
Experian Copyright 2019 5
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 31,230 35.2 116 28,892 32.5 199 24,289 27.4 53
Male: Alone 49,777 56.1 188 6,803 7.7 49 27,831 31.3 59
Male: Group 27,102 30.5 133 2,310 2.6 10 54,999 61.9 125
Male: Pair 20,402 23.0 88 41,770 47.0 309 22,240 25.0 44
Mixed Sex: Group 18,127 20.4 89 12,598 14.2 44 53,686 60.5 138
Mixed Sex: Pair 3,872 4.4 19 12,942 14.6 45 67,597 76.1 178
With Children 42,299 47.6 165 490 0.6 3 41,622 46.9 89
Unknown 57,938 65.2 199 14,284 16.1 90 12,190 13.7 29
Upmarket 33,276 37.5 122 17,489 19.7 95 33,646 37.9 80
Midmarket 29,957 33.7 98 33,412 37.6 417 21,042 23.7 43
Downmarket 1,571 1.8 8 15,243 17.2 49 67,597 76.1 183
Nothing 12,168 13.7 45 5,355 6.0 26 66,888 75.3 168
Low (less than £10) 4,541 5.1 17 62 0.1 0 79,809 89.9 198
Medium (Between £10 and £40) 35,761 40.3 132 21,524 24.2 136 27,126 30.5 61
High (Greater than £40) 57,158 64.4 249 12,182 13.7 67 15,071 17.0 32
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
High Medium Low
Activity Group Structure Index Index Index
20 Minute Walktime
Experian Copyright 2019 6
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 437,163 41.1 136 277,916 26.1 160 310,182 29.2 56
Male: Alone 537,396 50.5 170 97,703 9.2 59 390,161 36.7 69
Male: Group 319,038 30.0 131 17,755 1.7 6 688,468 64.7 130
Male: Pair 303,230 28.5 109 448,648 42.2 277 273,382 25.7 45
Mixed Sex: Group 238,749 22.4 98 167,601 15.8 49 618,911 58.2 133
Mixed Sex: Pair 35,619 3.3 14 143,898 13.5 42 845,744 79.5 186
With Children 450,689 42.4 146 48,335 4.5 27 526,237 49.5 93
Unknown 663,968 62.4 190 199,439 18.7 105 161,854 15.2 32
Upmarket 375,283 35.3 115 232,279 21.8 105 417,699 39.3 83
Midmarket 421,439 39.6 115 361,554 34.0 377 242,268 22.8 41
Downmarket 10,005 0.9 4 170,759 16.1 46 844,497 79.4 191
Nothing 138,637 13.0 43 91,858 8.6 37 794,766 74.7 167
Low (less than £10) 88,363 8.3 28 1,692 0.2 1 935,206 87.9 194
Medium (Between £10 and £40) 393,371 37.0 121 260,276 24.5 137 371,614 34.9 69
High (Greater than £40) 673,500 63.3 245 137,780 13.0 63 213,980 20.1 38
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
20 Minute Drivetime
High Medium Low
Activity Group Structure Index Index Index
Experian Copyright 2019 7
Source: CGA 2018
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19
20
Mitchells & Butlers
Star Pubs & Bars
Breakfast Club
Youngs
Independent Free
Unknown
CG Restaurants & Bars
Independent Free
Dirty Martini, N 1 0NY
Ladybird, N 1 0NY
Radicals & Victuallers, N 1
0NY
New Rose, N 1 8LU
Slim Jims, N 1 1QN
Earl Of Essex, N 1 8LE
Breakfast Club, N 1 8EA
Ei Group
Independent Free
Independent Free
Barworks
Star Pubs & Bars
Independent Free
Ei Group
Independent Free
Stonegate Pub Company
Independent Free
Greene King
Mitchells & Butlers
Camden Head, N 1 8DY
Bull, N 1 0NP
Kings Head, N 1 1QN
Barrio North, N 1 2SF
Kings Head, N 1 2SF
Prague, N 1 2SF
Fox On The Green, N 1 2XH
Duke Of Cambridge, N 1 8JT
Bill Murray, N 1 8NQ
Bar With No Name, N 1 8AA
Old Queens Head, N 1 8LN
Wenlock & Essex, N 1 8LN
Winchester, N 1 8LN
2.7
3.3
Walktime From
Site (Minutes)
0.6
2.4
2.4
2.4
1.7
Drivetime from
Site (Minutes)
5.4
3.9
3.9
4.2
4.2
4.2
3.6
3.9
3.9
4.2
4.5
2.4
2.7
2.7
2.5
1.4
1.9
1.9
1.9
Competitor Map and Report
2.2
0.4
0.9
1.1
1.1
1.1
1.4
1.4
1.4
2.4
1.5
1.4
2.3
2.5
Experian Copyright 2019 8
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