PU Identity Guide 20081027

1

Guide to Princeton’s Graphic Identity

2008

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Guide to Princeton’s Graphic Identity

Princeton University has a history of educational excellence that spans more than 260 years. It is world renowned as both one of the fi nest undergraduate colleges and as a leading research university.

When publications of the University identify themselves clearly and consistently with Princeton, they strengthen the University’s prestigious reputation.

Princeton has a tradition of graphic expres-sion that is deeply associated with its name, its colors orange and black, its seal and shield.

In recent times, Princeton also has used a specifi c typographic treatment of the Univer-sity’s name and shield—its “signature”—to reinforce affi liation with the University, and a set of preferred typefaces to achieve consistency across publications, websites, and other projects.

Princeton’s new core typeface, Princeton Monticello, has historic ties to the University.

It is derived from an 18th-century American typeface, Monticello, which has been avail-able to the public for many years but not widely used.

Princeton’s new signature (Princeton Monti-cello capitals with a re-proportioned shield) is a distinctive mark, rooted in typographic tradition yet offering contemporary fl avor.

Consistent application of these graphic identifi ers will ensure that University commu-nication reinforces Princeton’s reputation for excellence.

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Contents 4 Signature and wordmark 5 A note about trademarks and licensing 6 Signature or wordmark 7 Signature confi gurations 8 Wordmark confi gurations 9 Signature and wordmark consistency 10 Signature and wordmark isolation 11 Signature size 12 Signature alignment 14 Signature color variations 15 Signature on backgrounds

17 Orange and black 18 Core colors 19 Additional color options

20 Seal and shield 22 Shield color variations

23 Typeface 24 Princeton Monticello 26 Complementary sans serif typeface

27 Web uses 28 Web signatures 29 Web color 30 Web typography 31 Sample websites

32 Applications 33 Stationery 38 Print 43 Electronic 45 Merchandise

Princeton UniversityIdentity Guidelines Signature and wordmark 4

The Princeton signature—like your own signature—is a unique way of writing the University’s name that reinforces connection to the University. The signature stands for Princeton—it heralds the positive reputation of the institution.

The signature comprises the wordmark “Princeton University”—typeset in Princeton Monticello Bold and a special light drawing of the typeface (called Princeton Monticello Display)—and the Princeton shield.

The signature is provided to University offi ces as a “lock-up” that cannot be altered in ways that are not consistent with these guidelines. If you have questions about the lock-up or its use, please call 609-258-5734.

Princeton UniversityIdentity Guidelines 5A note about trademarks and licensing

The terms “PRINCETON,” “PRINCETON UNIVERSITY” and the University shield are valuable trademarks and are registered with the U.S. Trademark Offi ce. The University owns other valuable marks both registered and unregistered.

It is important that the registration symbol ® be used whenever the marks are used as trademarks. The symbol “TM” should be used for University marks that are not registered.

Failure to use the appropriate symbol dilutes the value of the University marks and can expose the University to unnecessary litigation andexpense to enforce its trademark rights. The marks should be used on all merchandise, whether for internal or external groups.

The symbols should appear on the lower right hand corner of the registered term. In advertisements, it should appear at least the fi rst time it is used in the title and then the fi rst it is used in the text. This is especially critical when the marks are used on goods or with services sold by the University or its licensees.

If the mark is not being used as a trademark, such as when it appears on letterhead or business cards, the symbols are not necessary.

Please contact Allison Brooks, 609-258-3097, [email protected], regarding trademarks and licensing.

Princeton UniversityIdentity Guidelines Signature or wordmark

WORDMARK

SIGNATURE

The signatureThe Princeton signature should be included on all offi cial Princeton publications.

It need not appear in a large or prominent position, but it should be included to signal a publication’s core relationship to Princeton.

The signature should be used in all situations that call for the Princeton “logo,” for instance on promotional materials for public events for which Princeton is the primary sponsor.

The wordmarkThe wordmark may be used alone in some situations. When the wordmark is used alone, the shield should also appear somewhere on the publication or item. It may be particularly useful to incorporate the wordmark separately from the shield in display settings or in less formal situations.

Digital art for the Princeton signature and wordmark is available to the Princeton community for use on publications relating to the University. Please visit our website (www.princeton.edu/identity) or contact Megan Peterson ([email protected] / 609-258-5730) or Laurel Masten Cantor ([email protected] / 609-258-5734) in the Offi ce of Communications for digital fi les.

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Princeton UniversityIdentity Guidelines 7

y/2 = space

Signature confi gurations

PRIMARY SIGNATURE, “STACKED VERSION”

ONE LINE

Primary signatureThe primary signature should be used whenever possible. We refer to this signature as the “stacked version.”

The primary signature comprises the stacked wordmark and the shield, proportioned to share three points of alignment.

For the sake of consistency, please reproduce the art as it is supplied, and do not separate or alter the components.

One-line signatureThe one-line signature should be used only in cases where the primary signature does not fi t well, such as on the spine of a book, a narrow banner, or some website headers.

y = cap height

y/2 = space

y = cap height

y/2 = space

y = cap height

y/2 = space

Princeton UniversityIdentity Guidelines 8Wordmark confi gurations

The wordmark may be used without the shield. These treatments are particularly useful for merchandise. (Please refer to page 45 for guidelines on placement of the ® and TM.)

When the wordmark is used, the shield should appear independently in the publication or on the item. (See page 45)

STACKED WORDMARK

ONE-LINE WORDMARK

PRINCETON ONLY

Princeton UniversityIdentity Guidelines Signature and wordmark consistency

Please don’t resize the elements independently. Please don’t rearrange the elements.

Please don’t change the relative sizes or spacing of the type.

Please don’t recreate the type in Monticello or any other typeface.

Please don’t stretch the signature or the wordmark.

The signature and wordmark should be reproduced exactly as they appear in supplied digital fi les (“lock-ups”).

Consistent use of the wordmark and signature is key to maintaining a cohesive and effective graphic identity for the University.

If the signature and wordmark appear in a variety of altered or modifi ed forms, the marks become less reliable as symbols of the University.

These guidelines apply to the primary and one-line signature and wordmark.

Please don’t add extra elements to the lock-up.

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Career Services

In this treatment the shield is too big. In this treatment the shield is placed incorrectly relative to the name.

In this example, “Career Services” should not have been tacked on to the lock-up.

Part of the name should not change size. Alternate typefaces should not be used. The proportions of the art should not be altered.

Princeton UniversityIdentity Guidelines 10Signature and wordmark isolation

Space should be left around the signature and wordmark; at a minimum, the space should be equal to the cap height at any given size.

This applies to the primary and one-line wordmark and signature.

SIGNATURE

WORDMARK

Princeton UniversityIdentity Guidelines 11Signature size

SizeThe signature should be included on all offi cial Princeton publications. The signature is designed to work at small sizes to signal a publication’s relationship to Princeton.

Size variation, print publicationsThe signature appears at the recommended size in supplied digital fi les. Please use the signature at the recommended size whenever possible.

The one-line signature should not appear in print smaller than the recommended size, that is, 3" wide. It may appear in print at up to 3.5" wide.

The primary signature may appear in print at a minimum width of 1.25", and a maximum width of 1.75".

Size variation, websitesThe primary and one-line signatures should not appear smaller than the recommended size on websites (see page 31). They may each appear up to 50 pixels wider.

Size variations, posters and signageThe signature may be printed at a bigger scale on posters and other over-sized applications. Please use discretion so that the signature is legible in all contexts, yet does not overwhelm the main content of the piece.

RECOMMENDED SIZE FOR PRINT PUBLICATIONS

1.5 inches9 picas

Maximum size1.75 inches or 10.5 picas

3 inches18 picas

ONE LINE, RECOMMENDED SIZE FOR BOOK SPINES

RECOMMENDED SIZE FOR WEBSITES

150 pixels

ONE LINE, RECOMMENDED SIZE FOR SOME WEBSITES

ACCEPTABLE RANGE FOR PRINT PUBLICATIONS

Minimum size1.25 inches or 7.5 picas

300 pixels

Princeton UniversityIdentity Guidelines 12Signature alignment with text blocks

Left alignmentThe signature is designed to work best left aligned. Text may either left align with the workmark, leaving the shield to “hang” on the left, or align left with the shield.

Centered alignmentThe centered solution should be reserved for ceremonial or celebratory pieces.

When centering the signature on a page, exercise care when placing it in close proximity with centered text. Since the signature is inherently an uncentered form, it may look off-center even when mathematically on center.

When centering the signature on a page with other centered elements, isolating the signature from other elements with white space will help minimize alignment issues.

LEFT ALIGNED WITH WORDMARK, SHIELD HANGING

Delenim dipit. Odiam corem vendionulla faccum nonulla feum quam in euisim nisl. Sandip elis augiat alit

LEFT ALIGNED WITH SHIELD

Delenim dipit. Odiam corem vendionulla faccum nonulla feum quam in euisim nisl. Sandip elis augiat alit nismodi gnisis et iusto ex ea

Delenim dipit. Odiam corem vendionulla faccum nonulla feum quam in euisim

nisl. Sandip elis augiat alit nismodi gnisis et iusto ex ea

CAUTION: Align signature on center with care.

Delenim dipit. Odiam corem dionulla faccum nonulla

feum quam in euisim nisl. Sandip elis augiat alit

DO NOT CENTER THE SHIELD DIRECTLY OVER OR UNDER THE WORDMARK.

Delenim dipit. Odiam corem dionulla faccum nonulla

feum quam in euisim nisl. Sandip elis augiat alit

Princeton UniversityIdentity Guidelines 13Signature alignment on page

When possible, the signature should be aligned with the left margin of the page. The next best option is right alignment, followed by center alignment.

The signature may be placed at the top or the bottom of the document.Placement at the bottom will likely make the signature less dominant in the design.

The signature may be placed in a different position on the page or product (see pages 38–46) if it suits the design.

The signature should be equidistant from the side and the top or bottom, unless there is a specifi c grid underlying the design that dictates otherwise.

The signature should never be placed closer to an edge than the height of the wordmark.

When aligning the signature vertically, align the top or bottom of the wordmark, allowing the top or bottom of the shield to overhang.

ALIGNED AT BOTTOM LEFT CORNER ALIGNED AT BOTTOM RIGHT CORNER

ALIGNED AT TOP LEFT CORNER ALIGNED AT TOP RIGHT CORNER

The signature should not be closer to the edge of the page than the height of the wordmark.

Princeton UniversityIdentity Guidelines Signature color variations

ONE-COLOR BLACK ONE-COLOR ORANGE

Use the primary signature with the two-color shield whenever possible.The two-color shield does not have a line holding the edge when printed on a white background.

One-color signaturesWhen printing with one color, the signature can appear in black or orange. In both of these cases, the shield has an outline. The black signature may also be printed on orange paper to achieve a two-color look with one-color printing.

Signature on backgroundsWhen the two-color signature prints on an orange or black background, a hairline is needed to hold the edge. Please use the art as supplied. Do not increase the weight of the hairline.

The wordmark in the signature should be black whenever possible. On a black background it can be white. It should only be orange in the one-color orange version (in which case, the shield is also orange).

There are two versions available for printing the signature on black backgrounds: one for coated stock/iGen (with a .5-point white stoke), the other for uncoated stock (with a 1-point white stroke).

PRIMARY SIGNATURE: TWO COLOR

ONE-COLOR BLACK ON ORANGE PAPER ONLY

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BLACK BACKGROUNDWHITE ON A DARK BACKGROUND(ONE-COLOR PRINTING)

This example is for one-color printing on orange paper only.

Princeton UniversityIdentity Guidelines 15Signature on backgrounds

PASTEL BACKGROUND IMAGE

Background imageThe orange and black signature can only appear on a background image if the image is extremely subtle in color and detail.

If the image is rich in color, use the black and white signature.

If the image is rich in detail, do not place the signature over it, because the signature will not be legible.

Background colorThe signature may be placed on a background color. However, only the black and white or white only signature should be used.

WHITE SIGNATURE ON DARK COLORRICH BACKGROUND IMAGE

SUBTLE BACKGROUND IMAGE

WHITE SIGNATURE ON NEUTRAL DARK

STRONG COLOR AND TEXTURE

WHITE SIGNATURE ON NEUTRAL MEDIUM

ORANGE BACKGROUND IMAGE

BLACK SIGNATURE ON NEUTRAL LIGHT

Princeton UniversityIdentity Guidelines

This is where explanator text goes.

Wordmark & Signature 16Signature on backgrounds

Don’t use the orange signature on a strongly dissonant background that fi ghts with orange.

Don’t put the signature on a busy background; it won’t read well.

Background image and bright colorsBackground images and colors should be avoided if they make the signature diffi cult to read or if they are dissonant.

Princeton UniversityIdentity Guidelines Orange and black 17

For more than 140 years, the combination of orange and black has been associated with Princeton. Today, “Princeton Orange” is defi ned as pms 158, the closest ink match to the swatch of cloth showing the orange adopted by the trustees in 1959 and kept in the archives for historical reference.

Note: This manual was printed on a Xerox iGen, so oranges appearing here are accurate to that process. For accurate color matching samples for offset printing, please refer to a Pantone® Matching System (PMS) guide pertaining to the paper specifi ed.

As early as the 1860s, Princetonians began wearing orange ribbons at athletic competitions, perhaps in reference to William III, Prince of Orange (of the House of Nassau), for whom Nassau Hall was named. When students began to write class numerals in black ink on their orange ribbons, the two colors became associated. The tradition was solidifi ed within a decade. The trustees adopted orange and black as

Princeton’s offi cial colors in 1896, despite a professorial plea that the true colors of the House of Nassau were orange and dark blue. But by then no one was about to change the title of the beloved song “The Orange and the Black” to “The Orange and the Blue.”

From www.princeton.edu/pr/pub/ph/07/history

Princeton UniversityIdentity Guidelines 18Core colors

PMS: 158

CMYK: 0-61-97-0

RGB: 245-128-37

HEX: EE-7F-2D

PRINCETON ORANGE / PMS 158 BLACK

Princeton Orange and black are the core colors for Princeton.

Princeton Orange should be printed as a spot color (PMS 158) whenever possible. It will never reproduce as brightly and richly in four-color process as it does as a spot ink (bright oranges never do).

When printing four-color process, a spot color may be added to print Princeton Orange if the project’s budget allows this added expense. Spot color is more accurate than screen-built color.

PMS: Process Black

CMYK: 0-0-0-100

RGB: 0-0-0

HEX: 00-00-00

Princeton UniversityIdentity Guidelines 19Additional color options

The secondary orangePMS 165 may be used when a brighter orange is desired for a publication that is not originated by the board of trustees or cabinet.

PMS 165 is already specifi ed by the Athletics/Spirit graphic identity.

For merchandiseTextile ink and embroidery thread is more readily available in the secondary orange (no need to request an exact PMS match).

iGen orangesWhen printing digitally on an iGen printer, specify PMS 144 for uncoated paper, and 165 for coated paper.

GrayGray is often useful to supplement Princeton Orange and black. In order to maintain consistency across publica-tions, use a member of the Cool Gray PMS color family when using gray as a spot color.

SECONDARY ORANGE / PMS 165

USE FOR MERCHANDISE

GRAY / PMS COOL GRAY

PMS: Cool Gray 10 PMS: Cool Gray 5 60 percent Black 30 percent Black

SCREENS OF BLACK

iGen ORANGES

PMS: 165CMYK: 0-59-96-0RGB: 245-132-38

Uncoated:Specify PMS 144.It will be darker than it appears here.

Coated:Specify PMS 165.

Princeton UniversityIdentity Guidelines Seal and shield 20

The seal of the University is the corporate signature representing the offi cial business of The Trustees of Princeton University and the president. It is imprinted on ceremonial documents, awards, and diplomas, and it may be used for other purposes by permission only in writing from the Offi ce of the President.

The Princeton shield, derived from the seal, is available for use by all departments, programs, offi ces, affi liates, and members of the University community.

In 1896, when the College of New Jersey became Princeton University at the sesquicentennial of its founding, the corporate seal was revised to its current confi guration. According to the trustees’ minutes of February 13, 1896, the seal comprises “a shield resting upon a circle. In the upper part of the shield an open Bible with the Latin characters VET NOV TESTAMENTVM signifying the Old and New Testaments. . . . In the lower part a chevron,

denoting the rafters of a building. In the spaces between the sides of the shield and the circle the motto DEI SVB NVMINE VIGET [Under God’s power she fl ourishes]. On the outside of the circle SIGILLVM VNIVERSITATIS PRINCETONIENSIS [seal of Princeton University].” The shield from the offi cial seal serves as the University’s insignia for general business purposes.

From page 435 of A Princeton Companionwha

Princeton UniversityIdentity Guidelines 21Seal and shield

SealPrinceton’s seal has been updated for the University’s revised graphic identity. All of the type is set in Princeton Monticello, and the shield matches the geometry of the revised Princeton shield.

The seal is not available for use by the public.

ShieldThe geometry and rendering of Princeton’s shield have been revised so the mark is derived from the conver-gence and overlapping of circles.

Digital art of the Princeton shield is available to the Princeton community for use on publications relating to the University. Please contact the Offi ce of Communications for digital fi les. Other uses must be licensed through Princeton’s Offi ce of Trademark Licensing; please contact Allison Brooks, 609-258-3097, [email protected]. Fees may apply for commercial licenses.

THE SEAL THE SHIELD

Not to be used without permission in writing from the Offi ce of the President.

May be used by all members of the University community for general business and promotional purposes

Princeton’s shield has been revised so that the perimeter is now made entirely of circle segments. The geometry has also been adjusted to align with the new wordmark. The line around the solid orange area is eliminated, the drawing of the book is simplifi ed, and the type is set in Princeton Monticello.

SAMPLE

Princeton UniversityIdentity Guidelines 22Shield color variations

PRIMARY SHIELD: TWO COLOR BLACK ONLY ORANGE ONLY

Don’t outline the shield on a white background.

ONE COLOR BLACK ON ORANGE PAPER

The primary shield is two colors,Princeton Orange and black.

The shield may appear in blackonly and orange only on a white background.

The shield may appear in white only on a black background.

Do not use the outlined two-color shield on a white background.

It is only necessary to outline the two-color shield on a black background. For two-color offset printing on coated stocks, or for digital printing on all stocks, the white outline should be .5 point. For two-color offset printing on uncoated stocks, or for screen builds on all stocks, the white outline should be 1 point.

When using the one-color shield in black ink on orange paper, use the outlined shield.

TWO COLOR ON BLACK BACKGROUND-C/iGen WHITE ON BLACK BACKGROUND-U/BUILDS

WHITE ON BLACK BACKGROUND

.5 pt. rule 1 pt. rule

Princeton UniversityIdentity Guidelines Typeface 23

Princeton Monticello is the core typeface for Princeton’s new graphic identity because it is historically related to the University. Based on an early American typeface, it was revived in the 1950s for Princeton University Press and digitized in 2003, again at the behest of the press. While rooted in the 18th century, Princeton Monticello has a vibrancy in detail and overall character that makes it distinctive today.

Monticello is modelled after a typeface from the late 18th century by America’s fi rst successful type foundry—Binny & Ronaldson in Philadelphia. The typeface owes its modern incarnation to Princeton University Press, which commissioned its design in the 1950s as a historically accurate typeface for the publication of The Papers of Thomas Jefferson—accounting for the typeface’s name. In 2003, the press commissioned

renowned type designer Matthew Carter to create a digital version of Monticello for its continued publication of Jefferson’s papers.

Originally a book face, new display and bold versions make it ideal for text and display settings. While Princeton Monticello is for sale to the public through Linotype, it is available free of charge to members of the Princeton community.

Princeton UniversityIdentity Guidelines 24Princeton Monticello

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

PRINCETON MONTICELLO BOOK REGULAR PRINCETON MONTICELLO BOLD REGULAR

PRINCETON MONTICELLO ITALIC PRINCETON MONTICELLO BOLD ITALIC

PRINCETON MONTICELLO SMALL CAPS PRINCETON MONTICELLO TABULAR REGULAR

abcdefghijklmnopqrstvwxyz

ABCDEFGHIJKLMNOP

QRSTUVWXYZ

1234567890

1234567890

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOP

QRSTUVWXYZ

1234567890


Princeton Monticello is recommended for use as a text and display face in all Princeton publications.

Typesetting rules of thumbPlease follow these rules of thumb when setting type in Princeton Monticello:

Do not stretch the typeface.

Do not track the type more than +5 or -5 units when copyfi tting.

When setting type in small caps, it is rarely advisable to use initial caps.

Except in manuscripts, use only one character space between sentences, not two.

Old style and tabular numeralsThe old style (non-aligning) numerals that are part of Princeton Monticello regular, italic, small caps, bold and bold italic should be used for the sta-tionery. Tabular (aligning) numerals are available for setting charts and tables.

Princeton Monticello regular, italics, and small caps, bold and bold italics are available free of charge to mem-bers of the Princeton community. Please consult our website: www.princeton.edu/identity.

Princeton UniversityIdentity Guidelines 25Princeton Monticello Display


ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890 1234567890

PRINCETON MONTICELLO DISPLAY REGULAR

PRINCETON MONTICELLO DISPLAY ITALIC

PRINCETON MONTICELLO DISPLAY AT 9 PT.



1234567890 1234567890

Princeton Monticello Display is designed to be used for headlines in print publications, and at large point sizes on posters, signs, and other large items.

In general, the display face should NOT be used under 12 point.

Princeton Monticello Display is drawn with greater contrast between the thick and thin strokes than the book face in order to maintain contrast at large sizes. Consequently, when display is printed at a small point size, the thin strokes look too weak.

Princeton Monticello display and display italics can be downloaded free of charge by the Princeton community at www.princeton.edu/identity.

Nulpute tismod tate moluptat nullaor ercilisit augiamet iliquis dolobore magna adigna consecte con enim zzrillan veliquamet adiam, volor in henim in erat. Illa facipisi. Wis num nonsenim quam vel dolutpat. Duis accum-sandiam quipsum esed molorpero od magna faciliquamet veliquat iril dolum er se eu feum vel eu feu facip eriliquam dunt ulpute diamet lore molorem adit wis at doloboreet, sit ute te mmolum dolum vulluptat.

Princeton Monticello Display should not be used for text settings under 12 points. It is not designed to be used at small sizes.

Princeton UniversityIdentity Guidelines 26Complementary sans serif typeface

When a project calls for a sans serif typeface, Franklin Gothic is recommended.

When setting Franklin Gothic in all caps, it is often advisable to track out the letters 80–120 units (shownat 80 here).

Franklin Gothic is available on most PCs. Mac users can purchase Franklin Gothic from many online sources. ITC Franklin Gothic is shown here.



1234567890

FRANKLIN GOTHIC BOOK

FRANKLIN GOTHIC DEMI



1234567890

Princeton UniversityIdentity Guidelines Wordmark & Signature 27

Web uses

University affi liated websites can vary in design, but should all incorporate the Princeton signature to demonstrate their affi liation with the University. The signature may be displayed in either the header (particularly on core University sites) or in the footer.

Princeton Orange and black can also be used on websites to signify affi liation with Princeton. Although the appearance of color varies widely from monitor to monitor, use of the hexadecimal values specifi ed here for Princeton Orange will contribute to a sense of consistency across Princeton sites.

In addition, a pair of web-safe typefaces are also suggested here to establish a consistent typographic standard for all Princeton websites.

27



Wordmark & Signature 28Web signatures

In print publications, the stacked signature should be used primarily.However, on websites, the one-line signature often works well and may be used.

SizeThe primary and one-line signature should not appear smaller than the recommended size on websites. They may appear up to 50 pixels wider.

Background colorsAs in print, the color signature should not be placed on a strongly dissonant background that fi ghts with orange.It may be used as one-color white on a dark background.

One-line lock-up in a bandWhen placing the one line lock-up in a band, be sure to center the lock-up top to bottom. Please size the band keeping 10 pixels of clearance above and below the letters in band, so that it doesn’t feel cramped.

The signature is available as a pngfi le for web applications. The pngis provided at the recommended size. Do not scale it up or down because it will lose quality. If you want to use the signature at a larger size, you must create a new gif at the desired size from the eps fi le supplied for print applications.

RECOMMENDED SIZE FOR WEBSITES

150 pixels

300 pixels

Signature should align top to bottom when it is in a band.

ONE-LINE, RECOMMENDED SIZE FOR WEBSITES

ONE-LINE LOCK-UP IN A BAND



Wordmark & Signature 29Web color

Princeton websites should incorporate Princeton Orange and black where possible. For example, consider making links orange instead of the generic blue often used for links.

For consistency sake, please use the hex values shown here when specifying Princeton Orange, black, and gray on the Web.

Use one of the rollover colors for orange links suggested here to maintain consistency across University sites. Cool gray 10 is a good option for a rollover color from a black link.

Cool Gray 5 is the lightest shade of gray that should be used for text on websites.

Hex values: EE-7F-2D

Hex values: 99-44-00

Hex values: FF-AA-66

Hex values: 00-00-00

Hex values: 7F-7F-83

Hex values: BD-BE-C1

PRINCETON ORANGE AND BLACK FOR WEB

SUGGESTED COLORS FOR ROLLOVER ON ORANGE LINKS

RECOMMENDED GRAYS (EQUIVALENT TO COOL GRAY 5 & 10)



Wordmark & Signature 30Web typography

Monticello and Franklin Gothic should only be used on websites as an image. They should not be specifi ed in HTML since many computers will not have these fonts available.

As an alternative, please use the sans serif typefaces Verdana and Lucida. Both were designed as screen fonts to be very legible.

Type sizes and leadingRunning text and navigation on websites should typically be set as 11 point type but can be as small as 10 point. Captions and footers should be no smaller than 9 point type. Be sure to allow ample leading on websites for legibility (typically 15 points on 11 point type).

Type trackingIn general, do not track type tight, or stretch type on the websites as it impedes legibility. However, all caps type should be tracked out on websites for greater legibility.





VERDANA



1234567890



1234567890



1234567890



1234567890

LUCIDA



Wordmark & Signature 31Sample websites

Use the signature in the header of a website whenever possible, especially on core University sites. The signature may alternatively appear in the footer.

Wherever the signature appears, it should serve as a link to the University front door.

Applications

Stationery Business cards 33Business cards—extended formats 34Letterhead 35 Letterhead—alternative identity featured 36Envelopes 37

Print Publications 38Posters 42

ElectronicElectronic stationery template 43PowerPoint template 44

Merchandise 45

Apparel and mugs 46

32

Princeton UniversityIdentity Guidelines Wordmark & Signature 33Business cards

Templates are available for printing custom business cards. Please contact the Offi ce of Communications for templates.

Please contact the Offi ce of Printing and Mailing to order business cards online: www.princeton.edu/[email protected], fax 609-258-1336

When typesetting stationery:Use the type styles described here for each kind of information.

Please follow these rules of thumb:

Break lines according to sense and to make an attractive rag right.

All numbers in Monticello should be set in Monticello small caps.

T, F, and E for telephone, fax, and e-mail should be set in small caps.

Use two spaces only between telephone and fax, and between zip code and “USA” when that appears.

Paper choice: 80# uncoated cover, white, wove

Shirley M. TilghmanPresident

President’s RoomPrinceton, New Jersey 08544

t 609.258.6100 f 609.258.1615

[email protected]

Name: Frankin Gothic 8.5 pt.Title: Princeton Monticello italic 8.5 pt.

Address: Princeton Monticello regular 8.5 pt.zip code/phone/fax:

princeton monticello small caps

E-mail: Princeton Monticello regular 8.5 pt.

Leading: 10 pt.

Princeton signature is in this size and position on all Princeton business cards.

Eight lines of type is the maximum that fi ts on a standard business card. When there are 8 lines of type, use a half space after the title.

When more than 8 lines of text are called for, use one of the two extended formats on the following page.

Steven BarnesAssistant Dean of Public Affairs

Woodrow Wilson School of Public and International AffairsRoberston Hall, Princeton UniversityPrinceton, New Jersey 08544-1013

t 609.258.5988 f 609.258.4765

e [email protected]

Type begins at 1/3 card width

Text begins at 1/3 card height

Logotype extends to 2/3 card width

TYPICAL FORMAT



Wordmark & Signature 34Business cards—extended formats

Individuals at Princeton often have lengthy titles that call for more than the typical 8 lines of information.

When a card calls for 9 lines of text, extended format option A may be used.

When a card calls for 10 or more lines of text, a two-sided format should be used. On the two-sided card, the indi-vidual’s name should be repeated on the back of the card.

Extended formats cannot be ordered online. Please contact the Offi ce of Printing and Mailing, 609-258-3494.

Paper choice: 80# uncoated cover, white, wove

Christodoulos A. FloudasStephen C. Macaleer ’63 Professor

in Engineering and Applied Science,

Professor of Chemical Engineering

School of Engineering and Applied ScienceDepartment of Chemical Engineering

Christodoulos A. Floudasa325 Engineering Quadrangle, Princeton UniversityPrinceton, New Jersey 08544-5263

t 609.258.4595 f 609.258.0211

e fl [email protected] w titan.princeton.edu

EXTENDED FORMAT A / NINE LINES

EXTENDED FORMAT B / 10 OR MORE LINES / TWO SIDED

Wolfgang DanspeckgruberDirector, Liechtenstein Institute on Self-Determination

Woodrow Wilson School of Public and International Affairs15 Bendheim HallPrinceton, New Jersey 08544 USAt 609.258.5685 f 609.258.5196

[email protected]

Name: Frankin Gothic 7.5 to 8.5 pt.Title: Princeton Monticello italic 7.5 to 8.5 pt.

Address: Princeton Monticello regular 7.5 to 8.5 pt.zip/phone/fax: princeton monticello small

caps (all numbers should be set in

Princeton monticello small caps)

E-mail: Monticello Book 8.5 pt.

Leading: 9 pt. (space after title is 6 pt.)

Princeton signature is in this size and position on all Princeton business cards.

Type styles same as typical format.Name repeats on back of card.



Wordmark & Signature 35

Month Day, Year

Mr. Addressee NameA Very Long Company NameA Complicated Street AddressStreet Address TwoCity, State Zip

Dear Addressee,

This example shows the layout for letters typed on this letterhead. Always use the type-face Times New Roman at 12pt set on 14pt leading. Set the left-hand margin to 1” and the right-hand margin to 1.5.” Set the top margin to 1”, so that fi rst line aligns at top with the logotype.

Do not use the abbreviations ’st, ’rd, ’th after the day of the month. The name and addressshould be typed two line spaces below the date.

The salutation should be typed eight line spaces below the name and address information. Use the cap height of the salutation as a fold mark. Start the body of the letter two line spaces below the salutation. Use single line spacing throughout the letter with double line spacing between paragraphs. Do not indent paragraphs. Type lines to an average length of 5.25” and keep the right-hand margin as even as possible (but do not break words). Use single spaces after full stops.

Type the closing salutation two line spaces after the end of the body of the letter. Then type the name of the signatory fi ve line spaces below. Status or title may be included immediately below the name if required. Where required, type ‘cc’ in lower case three line spaces below the signature name, with the names of the persons who are to receive copies of the letter. Set the bottom margin to 1”.

Yours sincerely,

Your NameTitle

Month Day, Year

Mr. Addressee NameA Very Long Company NameA Complicated Street AddressStreet Address TwoCity, State Zip

Letterhead

Templates are available for printing custom letterhead and envelopes.A Microsoft Word template with the proper margins for aligning a letter on the letterhead is also available.

Correspondence on letterhead need not be typed in Princeton Monticello or Franklin Gothic. Times, Times Roman, or Times New Roman is an appropriate alternative.

Please contact the Offi ce of Communications for templates.

Please contact the Offi ce of Printing and Mailing to order letterhead on University watermarked bond* and #10 envelopes: [email protected], fax 609-258-1336www.princeton.edu/~oitprint

* Princeton University watermarked bond is stocked in white, rather than natural.

LETTERHEAD, INDIVIDUAL FEATURED (SHOWN AT 1/2 SCALE)

Shield aligns at 7/8 inch margin from top and left

Letter aligns left with word-mark at 1 1/4 inches

Shield aligns left at 7/8 inch.

Contact information aligns left at5 3/8 inches

Contact information should not enter 7/8 inch margin

Liechtenstein Institute on Self-Determination

Woodrow Wilson School of Public and International Affairs015 Bendheim HallPrinceton, New Jersey 08544 USA

Wolfgang Danspeckgruberdirector

609.258.5685 f 609.258.5196

[email protected]

Letterhead may feature a specifi c department or program on the fi rst line. The name of the program should be in Franklin Gothic, 8.5 pt.

If there is no department name, the address should be in Princeton Monticellow regular.

LETTERHEAD, DEPARTMENT OR PROGRAM FEATURED (SHOWN AT 1/2 SCALE)

Princeton signature is in this size and position on all Princeton letterhead.

Type specifi cations for letterhead are the same as for business cards:

Name or Name of the Department: Frankin Gothic 8.5 pt.Title: Monticello Italic 8 pt.

Address: Princeton Monticello regular 9 pt.zip/phone/fax: princeton monticello

small caps (all numbers should be set

in princeton monticello small caps)

E-mail: Monticello Book 9 pt.

Leading: 11 pt.

Shirley M. TilghmanPresident

One Nassau HallPrinceton, New Jersey 08544

t 609.258.6100 f 609.258.1615

e [email protected]



Wordmark & Signature 36Letterhead—alternative identity featured

Some departments and programs at Princeton have their own graphic identities that they prefer to feature. In such cases, the Princeton signature or simply the shield may be used as a secondary element.

When using the signature or the shield in this context, take care to make the relationship between the two identity systems clear. In the case shown, the signature or shield appears at a smaller size and is clearly in a secondary position.

41 William Street Princeton, NJ 08540Tel 609-258-3336Fax 609-258-4527www.princeton.edu/teacher


John Webb, director


FEATURED IDENTITY IS OUTSIDE OF THE SYSTEM / SIGNATURE OR SHIELD USED AS SECONDARY BRANDING ELEMENT



Wordmark & Signature 37Envelopes

Templates are available for printing custom letterhead and envelopes.

Please contact the Offi ce of Communications for templates.

Please contact the Offi ce of Printing and Mailing to order let-terhead on University watermarked bond* and #10 envelopes: [email protected], fax 609-258-1336www.princeton.edu/~oitprint

* Princeton University watermarked bond is stocked in white, rather than natural.

ENVELOPE (SHOWN AT 1/2 SCALE)

Shield aligns at 3/8 inch margin from top and left

Address aligns left with wordmark at 3/4 inch

ENVELOPE, DEPARTMENT, OR PROGRAM FEATURED (SHOWN AT 1/2 SCALE)

Princeton signature is in this size and position on all Princeton envelopes.

Type specifi cations for envelopes are the same as for business cards:

Address: Princeton Monticello regular 9 pt.zip/phone/fax: princeton

monticello small caps

(all numbers should be set

in princeton monticello

small caps)

Leading: 11 pt.

Optional:Name of the Offi ce: Frankin Gothic 8.5 pt.

One Nassau Hall, Princeton UniversityPrinceton, New Jersey 08544

Offi ce of the Communications22 Chambers Street, Suite 201

Princeton, New Jersey 08542 Liechtenstein Institute on Self-Determination

Woodrow Wilson School of Public and International Affairs015 Bendheim HallPrinceton, New Jersey 08544 USA


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Guidelines for ASC Interviewing 2007–08

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-

-

-

-

-

-

Sample Interviewing Format

-

How did you get interested in Princeton?

What is it about Princeton that especially appeals to you?

Which of your high school courses have interested you the most?

Which of your activities, either at school or outside of school, would you like to continue in college?

How would your friends describe you?-

General Principles

Core University publications

The signature should be included on all core Princeton publications. The signature is designed to work at small sizes to signal a publication’s relationship to Princeton.

Signature placementThe signature should be aligned with the left margin on most publications, unless there is a strong reason to place it in a different position.

The signature should be equidistant from the side and the top or bottom.

TypographyPrinceton Monticello should be the dominant typeface on all core Princeton publications. Franklin Gothic should be used as the complementary sans serif face.



39

PRI NCETON UNIVERSITY

Opening ExercisesThe Sixteenth of SeptemberTwo Thousand Seven

Ceremonial publications

Ceremonial publications may use the seal of the University instead of the signature with written permission of the trustees or the president.

All text should be set in Monticello.

Note: when setting “Princeton University” (or any serif type) in all caps, the letters should be tracked out. Initial caps should not be used when setting “Princeton University” in all caps. When stacking “Princeton University” in all caps, the two lines should be carefully letterspaced to fully justify as in the wordmark.

SAMPLE



Wordmark & Signature 40Publications

The signature may be used on the front or back cover of a publication.

When the signature doesn’t fi t on the cover or back cover of a publication, it may be placed within the inside front cover, on the title page, behind the title page, or on the inside back cover.

2 0 0 7 – 0 8Register

Front cover

This publication also is available online: www.princeton.edu/profile

P R I N C E T O N U N I V E R S I T Y 2 0 0 7 – 0 8

PROFILE

Back cover

Princeton UniversityIdentity Guidelines 41Publications

The wordmark can be used at a large size on the cover of a publication, with the signature on the back at a small size.

The wordmark can also be set as a repeating pattern to cover a surface.

Undergraduate Admissions Offi ceBox 430, Princeton, NJ 08544-5430T (609) 258-3060F (609) 258-6743www.princeton.edu/undergraduate

Graduate Admissions Offi ce011 Clio Hall, Princeton, NJ 08544T (609) 258-3034F (609) 258-6180www.princeton.edu/graduate

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PRINCETON

university

Academic Calendar 2007–08

Front cover

Back cover

Inside front cover



Wordmark & Signature 42Posters

A mix of serif Monticello and sans serif Franklin Gothic can be used to achieve a contemporary feel.

The signature may appear at the bottom or top of a poster.

Sin: The History

of an Idea

2007–08 Public Lecture SeriesSpencer Trask Lecture (cosponsored by the Princeton University Press)

http://lectures.princeton.edu

Paula FredriksenAurelio Professor of Scripture, Boston University

Tuesday, October 9Wednesday, October 10Thursday, October 11

Sihe HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHie He HPrinceton University’s Employee Child Care

Assistance Program, ECCAP, is designed to help

eligible faculty and staff meet the cost of child care.

All benefi ts-eligible faculty and staff, with

pre-kindergarten-aged children who are currently

in child care or who will be enrolled in child care,

are encouraged to participate in this benefi t.

The award may be used to offset the cost of most

child care arrangements from in-home care to

licensed day care centers or providers.

Employee Child Care

Assistance Program

• Grants up to $5,000 per household for

one child and $6,000 for two children

• Child care arrangements from in-home

care to licensed day care centers

• Pre-kindergarten children are eligible.

• For additional information, call the

Benefi ts Team at 609-258-3302.

ECCAP

Human Resources1 New SouthPrinceton UniversityPrinceton, NJ 08544www.princeton.edu/hr



Wordmark & Signature 43Electronic stationery templates

These are available from the Offi ce of Communications.

Please contact Megan Peterson,[email protected],



Wordmark & Signature 44PowerPoint templates

PowerPoint templates are available from the Offi ce of Communications.

Please contact Megan Peterson,[email protected]

Princeton UniversityIdentity Guidelines 45Merchandise

The terms “PRINCETON,” “PRINCETON UNIVERSITY,” and the University shield are valuable trademarks and are registered with the U.S. Trademark Offi ce.

It is important that the registration symbol ® be used whenever the marks are used as trademarks. (The symbol “TM” should be used for University marks that are not registered.)

The symbols should appear on the lower right hand corner of the registered term.

As the logomarks are produced bigger, the trademark symbols should be scaled down to remain discreet, subject to the approval of the Offi ce of Trademark Licensing.

If the mark is not being used as a trademark, such as when it appears on letterhead or business cards, the symbol is not necessary.

For more information on trademarks, please see page 5.

Please contact Allison Brooks, 609-258-3097, [email protected], regarding trademarks and licensing.

®

®

®

®

®

REGISTERED TRADEMARK PLACEMENT REGISTERED TRADEMARK SIZE

When the logomark is used large, the registered trademark should remain small to be discreet; it can be placed closer to the end of the name.


PRINCETON university PRINCETON university PRINCETON

university PRINCETON university PRINCETON university PRINCETON universityPRINCETON university PRINCETON

university PRINCETON university PRINCETON university






























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Apparel and mugs

On merchandise the wordmark and shield may be used separately.

The registration symbol ® or the trademark symbol TM must be included also.

Please contact Allison Brooks, 609-258-3097, [email protected], regarding the required symbols.

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NOTES

Produced by the

Offi ce of Communications

Princeton University

22 Chambers Street, Suite 201

Princeton, NJ 08542

In the Nation’s Service and in the Service of All Nations

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Thanks to the many students, faculty, staff and alumni who participated in focus groups and otherwise contributed to this effort including:

Steering Committee

Mark BursteinPaul BreitmanLaurel Masten CantorBob Durkee, chairJody FriedmanTerri Harris ReedSteve LeMenagerClayton MarshBrian McDonaldJanet Rapelye David RedmanLauren Robinson-Brown

Working Group

Steve BarnesAllison BrooksLaurel Masten CantorMarion CartyDaniel CaseyJody FriedmanKaren JeziernyJane MaggardJT MillerJoy MonteroCynthia NelsonLauren Robinson-Brown, chairSteve SchultzJim SykesRie YamauchiChris WatsonJamie Zaninovich

PU Identity Guide 20081027

Documents