PTCl PPt

Welcome to the presentation onWelcome to the presentation on

By Rizwan SaleemBy Rizwan Saleem

CONTENTSCONTENTS IntroductionIntroduction Chairman’s ProfileChairman’s Profile VisionVision MissionMission Stock PriceStock Price Organizational ChartOrganizational Chart Products / ServicesProducts / Services Customer CareCustomer Care International NetworkInternational Network SubsidiarySubsidiary CompetitorCompetitor Communication StrategyCommunication Strategy Distribution StrategyDistribution Strategy Customer AnalysisCustomer Analysis Swot Analysis Swot Analysis ConclusionConclusion

GLOBAL INDUSTRYGLOBAL INDUSTRY Throughout the world, telecom industries are being controlled by Throughout the world, telecom industries are being controlled by

private companies instead of government monopolies. private companies instead of government monopolies.

Traditional telecom technologies are also being replaced by Traditional telecom technologies are also being replaced by

modern wireless technologies, specifically in case of mobile modern wireless technologies, specifically in case of mobile

services. One of the major objectives of telecom industry is to services. One of the major objectives of telecom industry is to

enhance the quality and speed of Internet technology. enhance the quality and speed of Internet technology.

These days, telecom industry is more concerned with texts and These days, telecom industry is more concerned with texts and

images (Internet technologies), rather than voice (telephone images (Internet technologies), rather than voice (telephone

service). Most of the research works are going on Internet service). Most of the research works are going on Internet

accessibility, specifically on data applications and broadband accessibility, specifically on data applications and broadband

services. The other major division of telecom industry is mobile services. The other major division of telecom industry is mobile

network sector, where lots of innovative research works are network sector, where lots of innovative research works are

going on. Previously the traditional telephone calls used to earn going on. Previously the traditional telephone calls used to earn

the maximum revenues, but these days mobile service is going the maximum revenues, but these days mobile service is going

to replace traditional telephone services.to replace traditional telephone services.

INDUSTRY IN PAKISTANINDUSTRY IN PAKISTANINDUSTRY IN PAKISTANINDUSTRY IN PAKISTAN PTA successfully liberalized the telecom sector of Pakistan in an PTA successfully liberalized the telecom sector of Pakistan in an

efficient, transparent and fastest deregulation of telecom in the efficient, transparent and fastest deregulation of telecom in the regionregion

The Government of Pakistan gave the status of Industry to Pakistan The Government of Pakistan gave the status of Industry to Pakistan Telecommunication Sector With de-regulation of telecom sectorTelecommunication Sector With de-regulation of telecom sector

PTA has issued 3 licenses for basic telephony to PTCL, NTC & SCO to PTA has issued 3 licenses for basic telephony to PTCL, NTC & SCO to provide fixed line services in designated areas along with 5 mobile provide fixed line services in designated areas along with 5 mobile phone licenses. phone licenses.

Wireless local loop (WLL) technology was introduced in Pakistan in Wireless local loop (WLL) technology was introduced in Pakistan in 2004. 2004.

Till now, PTA has issued 92 WLL licenses to 17 telecom companies for Till now, PTA has issued 92 WLL licenses to 17 telecom companies for operations in different telecom regions. operations in different telecom regions.

WLL services are available in more than 1,894 cities of Pakistan.WLL services are available in more than 1,894 cities of Pakistan. Similarly, a total of 84 licenses have been issued for the provision of Similarly, a total of 84 licenses have been issued for the provision of

Fixed Local Loop services to 38 telecom companies. Fixed Local Loop services to 38 telecom companies. So far 6 companies have launched their services, with limited So far 6 companies have launched their services, with limited

network coverage in few cities of Punjab and Sindh. network coverage in few cities of Punjab and Sindh. PTA has issued 14 licenses to 14 telecom companies for the provision PTA has issued 14 licenses to 14 telecom companies for the provision

of Long Distance & International (LDI) Services in the country, out of of Long Distance & International (LDI) Services in the country, out of which 13 companies are operational. which 13 companies are operational.

Internet services are now available in more than 2,339 cities/villages Internet services are now available in more than 2,339 cities/villages of Pakistan. of Pakistan.

The broadband services are also expanding in the country and The broadband services are also expanding in the country and currently there are more than 30,000 cable broadband connections currently there are more than 30,000 cable broadband connections with an estimate of 32,282 registered DSL subscribers in Pakistanwith an estimate of 32,282 registered DSL subscribers in Pakistan

INTRODUCTIONINTRODUCTION Pakistan Telecommunication Company Limited Pakistan Telecommunication Company Limited

(PTCL) was incorporated in Pakistan on December (PTCL) was incorporated in Pakistan on December 31, 1995 and commenced business on January 1, 31, 1995 and commenced business on January 1, 1996. The Company is listed on Karachi, Lahore 1996. The Company is listed on Karachi, Lahore and Islamabad stock exchanges.and Islamabad stock exchanges.

In 2006 PTCL was privatized and management In 2006 PTCL was privatized and management control was handed over to Etisalat. Now about control was handed over to Etisalat. Now about 62.5 per cent shares of the PTCL are owned by 62.5 per cent shares of the PTCL are owned by the government, 26 per cent by Etisalat and 11.5 the government, 26 per cent by Etisalat and 11.5 per cent are with the general public shareholders.per cent are with the general public shareholders.

The registered office of the Company is situated The registered office of the Company is situated

at PTCL Headquarters, G–8/4, Islamabad.at PTCL Headquarters, G–8/4, Islamabad.

BRIEF HISTORYBRIEF HISTORY19471947 Posts & Telegraph Dept. established Posts & Telegraph Dept. established

19621962 Pakistan Telegraph & Telephone Pakistan Telegraph & Telephone Deptt. Deptt.

19951995 About 5 % of PTC assets transferred to About 5 % of PTC assets transferred to PTA,FAB & NTC. PTA,FAB & NTC.

19961996 PTCL Formed & listed on all Stock PTCL Formed & listed on all Stock Exchanges of Pakistan Exchanges of Pakistan

19981998 Mobile & Internet subsidiaries Mobile & Internet subsidiaries established established

20002000 Telecom Policy Finalized Telecom Policy Finalized

20032003 Telecom Deregulation Policy Telecom Deregulation Policy Announced Announced

2006 2006 Etisalat Takes Over PTCL's Etisalat Takes Over PTCL's managementmanagement

CHAIRMAN’S PROFILECHAIRMAN’S PROFILE

Mr. Naguibullah MalikMr. Naguibullah Malik

Chairman PTCL BoardChairman PTCL Board

Secretary IT & Telecom Secretary IT & Telecom Division, Ministry of Information Division, Ministry of Information TechnologyTechnologyGovernment of Pakistan, Government of Pakistan, IslamabadIslamabad

VISIONVISION

To be the leading ICT service provider in the region by To be the leading ICT service provider in the region by

achieving customers’ satisfaction and maximizing achieving customers’ satisfaction and maximizing

shareholders’ value.shareholders’ value.

The future is unfolding around us. In times to come, we will The future is unfolding around us. In times to come, we will

be the link that allows global communication. We are be the link that allows global communication. We are

striving towards mobilizing the world for the future. By striving towards mobilizing the world for the future. By

becoming partners in innovation, we are ready to shape a becoming partners in innovation, we are ready to shape a

future that offers telecom services that bring us closer.future that offers telecom services that bring us closer.

MISSIONMISSION

To achieve our vision by havingTo achieve our vision by having

• • An organizational environment that fosters An organizational environment that fosters

professionalism, motivation and quality.professionalism, motivation and quality.

• • An environment that is cost effective and quality An environment that is cost effective and quality

conscious.conscious.

• • Services that are based on the most optimum Services that are based on the most optimum

technology.technology.

• “• “Quality” and “time” conscious customer services.Quality” and “time” conscious customer services.

• • Sustained growth in earnings and profitability.Sustained growth in earnings and profitability.

PTCL Stock PricePTCL Stock Price

  Symbol: Symbol: PTC  PTC     Open Rate: Open Rate: 21.24  21.24  

  Bid Volume: Bid Volume: 400  400     Bid Price: Bid Price: 21.03  21.03  

  Ask Volume: Ask Volume: 6500  6500     Ask Price: Ask Price: 21.05  21.05  

  High Rate:High Rate: 21.35  21.35     Low Rate:Low Rate: 20.81  20.81  

  Current Rate:Current Rate: 20.99  20.99     Turnover:Turnover: 6586336586335  5  

  Price Price Change:Change:

            --0.25  0.25  

  Percent Percent Change:Change:

            --1.18  1.18  

  Outstanding Outstanding SharesShares

37740003774000000000

  Market Market CapitalizatioCapitalization:n:

7921627921626000060000

ORGANIZATIONAL CHARTORGANIZATIONAL CHART

President & CEO

SEVP (Technica

l)

SEVP (Corp. Div.)

SEVP (HR & Admin)

SEVP (Finance)

SEVP (Operatio

ns)

SEVP (Commer

cial)

SEVP (B. Zone

North)

EVP (Switchin

g)

EVP (Transmis

sion)

EVP (Finance)

GM (South)

GM (North)

EVP (Sales)

EVP (Custome

r Services)

EVP (Marketin

g)

Regional GM

(South)

Regional GM

(North)

Regional GM

(Central)

PTCL’s has divided its PTCL’s has divided its products/services in the following products/services in the following categories:categories: Home & Personal servicesHome & Personal services Business servicesBusiness services Carrier Services & WholesaleCarrier Services & Wholesale

PRODUCTS / SERVICESPRODUCTS / SERVICES

HOME & PERSONAL HOME & PERSONAL SERVICESSERVICES

VoiceVoice PTCL LandlinePTCL Landline VfoneVfone

Smart TVSmart TV BroadbandBroadband

Broadband PakistanBroadband Pakistan Evo wirelessEvo wireless Web hostingWeb hosting

Dial up internetDial up internet PTCL dialupPTCL dialup Dialup vfoneDialup vfone

BUSINESS SERVICESBUSINESS SERVICES VoiceVoice

Audio ConferencingAudio Conferencing Voice Mail Service (VMS)Voice Mail Service (VMS) Fixed Line Fixed Line Vfone Vfone ISDN – BRIISDN – BRI Satellite Phone Satellite Phone Call CentersCall Centers Radio Maritime Radio Maritime Payphones Payphones

InternetInternet EVO Wireless Broadband EVO Wireless Broadband Broadband Pakistan Broadband Pakistan IP / IPLC IP / IPLC Web Hosting ServicesWeb Hosting Services

BUSINESS SERVICESBUSINESS SERVICES DataData

Managed WAN Managed WAN IP ConnectIP Connect V-Connect V-Connect Business DSL Business DSL Skylink Skylink DPLCDPLC DXX DXX Co-LocationCo-Location LIT Pair LIT Pair Analogue Channels Analogue Channels TV TransmissionTV Transmission

Security & Surveillance Security & Surveillance iSentry Ready 2 Go iSentry Ready 2 Go iSentry Personalized iSentry Personalized iSentry CustomizediSentry Customized

TelepresenceTelepresence ICT SolutionICT Solution

Data Centers Data Centers Unified CommunicationUnified Communication

CARRIER SERVICES & CARRIER SERVICES & WHOLESALEWHOLESALE

Telecom OperatorsTelecom Operators Skylink Skylink Leased Circuits (IPLC / DPLC)Leased Circuits (IPLC / DPLC) International IP Services International IP Services PTCL Metro Fibre NetworkPTCL Metro Fibre Network Interconnection Services Interconnection Services Wavelength ServicesWavelength Services

White Label Services White Label Services Calling Cards & LDI Calling Cards & LDI Payphones Payphones Network Capacity Services Network Capacity Services Broadband Broadband

VfoneVfoneVfone is the fixed wireless connection to supplement voice Vfone is the fixed wireless connection to supplement voice needs not only in the metropolitan area offices but also small needs not only in the metropolitan area offices but also small branch offices in villages and rural areas. You can now branch offices in villages and rural areas. You can now supplement your telephony requirements through Vfone supplement your telephony requirements through Vfone connections in areas where standard phone lines are scarce. connections in areas where standard phone lines are scarce. Multiple Vfone connections can be integrated with your office Multiple Vfone connections can be integrated with your office PBX to meet your growing telephony requirements.PBX to meet your growing telephony requirements.

Smart TVSmart TVSmart TV provides advanced features and services that are Smart TV provides advanced features and services that are not possible with traditional broadcast television systems. not possible with traditional broadcast television systems. These advanced features include Time Shift Television (TSTV), These advanced features include Time Shift Television (TSTV), Parental Control, Electronic Program Guide (EPG), Global Parental Control, Electronic Program Guide (EPG), Global Television Channels, Video on Demand (VoD), Near Video on Television Channels, Video on Demand (VoD), Near Video on Demand (NVoD) and many more interactive features.Demand (NVoD) and many more interactive features.

BroadbandBroadbandBroadband keeps you connected to high speed internet all the Broadband keeps you connected to high speed internet all the time. Economical packages for students. Special packages for time. Economical packages for students. Special packages for corporate and individuals. PTCL achieving the important corporate and individuals. PTCL achieving the important milestone of taking broadband into over 167 cities/towns milestone of taking broadband into over 167 cities/towns across Pakistan.across Pakistan.

Web Hosting Services Web Hosting Services In today's world, a website is an important tool for any In today's world, a website is an important tool for any business. PTCL now offers world class hosting on windows business. PTCL now offers world class hosting on windows platform. PTCL provides you the control, flexibility and platform. PTCL provides you the control, flexibility and reliability required to create and manage a successful web reliability required to create and manage a successful web presence. presence.

Corporate Audio ConferenceCorporate Audio ConferencePTCL   offer   audio conferencing services    for   PTCL   offer   audio conferencing services    for    SME/Corporate Customers      with   up   to 120  SME/Corporate Customers      with   up   to 120 participants   per   conference. participants   per   conference.

Voice Mail ServiceVoice Mail ServiceWith PTCL Voice Mail Service, you can have all for (or With PTCL Voice Mail Service, you can have all for (or Desired) calls recorded when you are absent, busy on Desired) calls recorded when you are absent, busy on phone or do not want to attend the calls for any reason. phone or do not want to attend the calls for any reason. You can, later on at your convenience, retrieve all recorded You can, later on at your convenience, retrieve all recorded messages from any telephone anywhere in the country.messages from any telephone anywhere in the country.

ISDN - BRIISDN - BRIThis service allows you to have two connections on a single This service allows you to have two connections on a single line. In addition, it allows clearer voice communication plus line. In addition, it allows clearer voice communication plus a faster way to send and receive fax, video images, a faster way to send and receive fax, video images, graphics and computer data on a phone line. graphics and computer data on a phone line.

PTCL Wireless PayphonesPTCL Wireless PayphonesBehtar Aamdani, Behtareen Rabta----VPCOBehtar Aamdani, Behtareen Rabta----VPCOVPCO is a feature-rich, easy to manage and hassle-free VPCO is a feature-rich, easy to manage and hassle-free compact prepaid wireless PCO solution, by Vfone compact prepaid wireless PCO solution, by Vfone

PTCL EVOPTCL EVOPTCL EVO 3G Wireless Broadband is Pakistan’s fastest PTCL EVO 3G Wireless Broadband is Pakistan’s fastest wireless internet which offers its customers – “superior 3G wireless internet which offers its customers – “superior 3G internet experience”. Evo Wireless Broadband is enabling internet experience”. Evo Wireless Broadband is enabling the wireless broadband revolution in Pakistan with the wireless broadband revolution in Pakistan with flexibility to roam freely like never flexibility to roam freely like never

Managed VanManaged VanPTCL now offers managed WAN solutions that will not PTCL now offers managed WAN solutions that will not only provide our customers a self healing backbone for only provide our customers a self healing backbone for their corporate communication but also the complete their corporate communication but also the complete turn key solution delivery.turn key solution delivery.

IP ConnectIP ConnectThe “IP Connect” service is based on Internet Protocol The “IP Connect” service is based on Internet Protocol Virtual Private Networks (IP-VPN), which allows Virtual Private Networks (IP-VPN), which allows companies with locations spread out in PAKISTAN to companies with locations spread out in PAKISTAN to connect and transfer data on a private and secure way connect and transfer data on a private and secure way over reliable robust network infrastructure.over reliable robust network infrastructure.

V-ConnectV-ConnectThe product provides data connectivity in client – The product provides data connectivity in client – server mode through dial up process, where the client server mode through dial up process, where the client can be mobile or stationary and the client requires low can be mobile or stationary and the client requires low bandwidth to access the server. bandwidth to access the server.

SkylinkSkylinkPTCL, being the largest, integrated PTCL, being the largest, integrated telecommunications service provider in Pakistan now telecommunications service provider in Pakistan now offers “Skylink” Satellite communication Service for offers “Skylink” Satellite communication Service for Carrier and Corporate Customers.Carrier and Corporate Customers.

Domestic Private Leased Circuit (DPLC)Domestic Private Leased Circuit (DPLC)PTCL provides leased line services to other service PTCL provides leased line services to other service providers & corporate customers for interconnecting providers & corporate customers for interconnecting offices, mobile switches and all telecom switching & offices, mobile switches and all telecom switching & distribution equipments all over Pakistan.distribution equipments all over Pakistan.

Digital Cross Connect (DXX)Digital Cross Connect (DXX) PTCL digital cross connect (DXX) network provides PTCL digital cross connect (DXX) network provides the most dependable media for WAN connectivity with the most dependable media for WAN connectivity with more than 200 Nodes countrywide more than 200 Nodes countrywide

Co-LocationCo-LocationPakistan Telecommunication Company Limited (PTCL) Pakistan Telecommunication Company Limited (PTCL) has taken the landmark decision to establish Co-has taken the landmark decision to establish Co-Location centers throughout the country. The Telecom Location centers throughout the country. The Telecom Data and IT Companies will install their equipment Data and IT Companies will install their equipment directly in PTCL premises in ready fitted environment. directly in PTCL premises in ready fitted environment.

PTCL iSentryPTCL iSentryPTCL iSentry maintains records of the security camera PTCL iSentry maintains records of the security camera and customer can access that through using its and customer can access that through using its account and password from any where.account and password from any where.

CUSTOMER CARECUSTOMER CARE

Customers can reach to PTCL by visiting one of their Customers can reach to PTCL by visiting one of their One Stop Shops (OSS) or Customer Service Centers One Stop Shops (OSS) or Customer Service Centers (CSC). Offering one window operation, these One Stop (CSC). Offering one window operation, these One Stop Shops and Customer Service Centers are strategically Shops and Customer Service Centers are strategically located to ease the reach of valued customers. In all, 19 located to ease the reach of valued customers. In all, 19 OSS and 71 CSCs operate in selected cities and towns OSS and 71 CSCs operate in selected cities and towns across Pakistan.across Pakistan.

The following services are available at One Stop Shops The following services are available at One Stop Shops and Customer Service Centersand Customer Service Centers

Order Booking (Telephone, Broadband, Smart TV)Order Booking (Telephone, Broadband, Smart TV) Sales (Wireless Local Loop and EVo Wireless Broadband)Sales (Wireless Local Loop and EVo Wireless Broadband) Billing ServicesBilling Services Information Services Information Services

INTERNATIONAL INTERNATIONAL NETWORK:NETWORK:

SEAMEWE-3 Submarine Cable System:SEAMEWE-3 Submarine Cable System:

PTCL is a member of SEAMEWE 3 Cable Consortium with PTCL is a member of SEAMEWE 3 Cable Consortium with its Cable Landing Station at Karachi. SMW-3 cable its Cable Landing Station at Karachi. SMW-3 cable connects 39 cable landing stations in 33 countries and connects 39 cable landing stations in 33 countries and four continents. SMW-3 is the longest system of the four continents. SMW-3 is the longest system of the world with a total length of 39,000 Km.world with a total length of 39,000 Km.

SMW-4 Submarine Cable System:SMW-4 Submarine Cable System:

SMW-4 is a relatively new submarine cable system SMW-4 is a relatively new submarine cable system (inaugurated in December 2005) and links 14 countries (inaugurated in December 2005) and links 14 countries with 16 landing stations across Europe, Middle East and with 16 landing stations across Europe, Middle East and Asia. The system is using Terabit DWDM technology to Asia. The system is using Terabit DWDM technology to achieve. The link between any two destinations is STM-1. achieve. The link between any two destinations is STM-1. SMW-4 is designed for relatively higher traffic volumes.SMW-4 is designed for relatively higher traffic volumes.

I ME WE cable :I ME WE cable :

IMEWE Submarine Cable is a Tera bit capacity IMEWE Submarine Cable is a Tera bit capacity

submarine cable system connecting India to submarine cable system connecting India to

Western Europe through Middle East. The Cable Western Europe through Middle East. The Cable

system is 13,000 km long with 10 landing points in system is 13,000 km long with 10 landing points in

8 countries.8 countries. Satellite Communication:Satellite Communication:

PTCL has Intelsat Standard Earth Stations near PTCL has Intelsat Standard Earth Stations near

Karachi and Islamabad. These installations provide Karachi and Islamabad. These installations provide

the diversity for International voice connectivity the diversity for International voice connectivity

and also work as Hub for domestic satellite users. and also work as Hub for domestic satellite users.

There are four Intelsat Standard B Earth Stations There are four Intelsat Standard B Earth Stations

at Islamabad, Gilgit, Skardu and Gwadarat Islamabad, Gilgit, Skardu and Gwadar

Communication strategyCommunication strategyPTCL communicate to its customer through PTCL communicate to its customer through many ways and tries to adopt each and every many ways and tries to adopt each and every aspects of communication to their customer aspects of communication to their customer and target market. The network through out and target market. The network through out the country is very vast so the organization is the country is very vast so the organization is applying each and every possible way to applying each and every possible way to connect and interact with their subscribers. connect and interact with their subscribers. The following are the ways on which PTCL is The following are the ways on which PTCL is working,working, InternetInternet Electronic media Electronic media Print mediaPrint media Call centersCall centers Service centreService centre ExchangesExchanges

Distribution strategyDistribution strategy

The distribution strategy and channel which The distribution strategy and channel which PTCL is following is quite improved now a PTCL is following is quite improved now a days. Initially it is very typical to distribute days. Initially it is very typical to distribute every where but slowly as network grew every where but slowly as network grew the distribution network also enhance and the distribution network also enhance and approach to each and every division of the approach to each and every division of the country either urban or rural areas. Now a country either urban or rural areas. Now a days the distribution channel for Broad days the distribution channel for Broad band Pakistan is through exchange and band Pakistan is through exchange and service centers through out the countryservice centers through out the country

Consumer AnalysisConsumer Analysis

I conducted the survey questionnaire I conducted the survey questionnaire through which i can sort these analyses 70 through which i can sort these analyses 70 % of the customers got the good service, % of the customers got the good service, 20% of the customers think that they got 20% of the customers think that they got the excellent, 10 % of the customer the excellent, 10 % of the customer realize that the service is just OK and no realize that the service is just OK and no one thought about the bad service.one thought about the bad service.

SWOT ANALYSISSWOT ANALYSIS StrengthStrength

An Integrated MonopolyAn Integrated Monopoly Good Infrastructure Good Infrastructure Experience Telecom ResourcesExperience Telecom Resources

WeaknessesWeaknesses Over employment & low productivityOver employment & low productivity Slow decision making including extraneous Slow decision making including extraneous

intervention.intervention. Corporate culture akin to government Corporate culture akin to government

departmentsdepartments Line Issue due to improper managementLine Issue due to improper management Coordination with the other departmentsCoordination with the other departments

SWOT ANALYSISSWOT ANALYSIS OpportunitiesOpportunities

Low teledensity of PakistanLow teledensity of Pakistan Growth potential due to improved macro economic Growth potential due to improved macro economic

situation of the countrysituation of the country Partnership with new entrants in deregulated Partnership with new entrants in deregulated

environment.environment. Scope for efficient cost /cost effective operationsScope for efficient cost /cost effective operations

ThreatsThreats Exposure to market competitionsExposure to market competitions Ability to attract and retain quality ProfessionalsAbility to attract and retain quality Professionals Reduction in International Settlement RatesReduction in International Settlement Rates

    Ufone (Pakistan Telecom Mobile Ltd) Ufone (Pakistan Telecom Mobile Ltd)

a wholly-owned subsidiary of PTCL commenced its a wholly-owned subsidiary of PTCL commenced its operations on    29th January 2001 as a GSM 900 operations on    29th January 2001 as a GSM 900 service provider. Since the outset, it has service provider. Since the outset, it has expanded its coverage and customer base at a expanded its coverage and customer base at a rapid pace and established itself as one of the rapid pace and established itself as one of the leading cellular service providers in Pakistan. leading cellular service providers in Pakistan. Ufone is now considered to be one of the most Ufone is now considered to be one of the most active, aggressive and innovative players in the active, aggressive and innovative players in the mobile sector of Pakistan. mobile sector of Pakistan.

SUBSIDIARYSUBSIDIARY

COMPETITORSCOMPETITORSProduct / Product /

SubsidiarySubsidiaryCompetitorCompetitor

Multimedia and Multimedia and broadband (ISP broadband (ISP product)product)

There are about 100competitors of There are about 100competitors of these products through out the these products through out the country providing internet services. country providing internet services. However, some of the major However, some of the major competitor ISP’s of product are competitor ISP’s of product are Cyber net, World online, Apollo, Cyber net, World online, Apollo, World Call, Comsats WOL, etc.World Call, Comsats WOL, etc.

Ufone (Cellular Ufone (Cellular Subsidiary)Subsidiary)

There are four competitors of Ufone There are four competitors of Ufone in cellular phone industry i.e. in cellular phone industry i.e. Mobilink, Warid, Telenor and ZongMobilink, Warid, Telenor and Zong

PTCL Calling PTCL Calling CardsCards

Hello cards, Callpoint cards, Hello cards, Callpoint cards, Callmate Cards, Global telecom Callmate Cards, Global telecom cards.cards.

Wireless Local Wireless Local Loop (Vfone)Loop (Vfone)

Go CDMA, Wateen telecom & Warid Go CDMA, Wateen telecom & Warid Call are the fixed wireless telephone Call are the fixed wireless telephone competitors of Vfonecompetitors of Vfone

ConclusionConclusion PTCL is at the maturity stage now. They are PTCL is at the maturity stage now. They are

following the cost leadership & differentiation following the cost leadership & differentiation strategies. They are providing the services to strategies. They are providing the services to their customer by lowering the prices and they their customer by lowering the prices and they are the only ones who are providing the are the only ones who are providing the services to such a big extent.services to such a big extent.

Lets make the difference :Lets make the difference :

FEEL THE DIFFERENCEFEEL THE DIFFERENCE is the slogan of PTCL. is the slogan of PTCL. They are now providing the most innovative They are now providing the most innovative and advanced technologies to their customers.and advanced technologies to their customers.

THANK YOUTHANK YOU