PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media

Bryan K. O’Rourke, mbawww.bryankorourke.com

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Using Social Media To GrowYour PT Business

PT Business Summit - Sydney AU 2011

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Bryan K. O’Rourke, mbawww.bryankorourke.com

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Using Social Media To GrowYour PT Business

PT Business Summit - Sydney AU 2011

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BROAD

5Hang With ME

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3

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? & WRAP UP

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1. WHAT & WHY ?

story

“The Purpose Of Business Is To Create

And Keep A Customer”

Peter Drucker

WORD OF

MOUTH

“business revolution”

term “social media”misnomer

making one on one scalable

Big Change

“the era of the humanization of

business. “

cultural

16http://europeanwebreport.ning.com

17http://europeanwebreport.ning.com

SOCIAL MEDIA DRIVERS

http://europeanwebreport.ning.com

5 factors

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COLLABORATIVE CONSUMPTIONwww.bryankorourke.com

new business modelsrachel botsman

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COLLABORATIVE CONSUMPTIONTRENDS

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MANY STILL don’t

BELIEVE it

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MANY STILL don’t

BELIEVE it

2000 - InternetBubble

Remember ?

IF YOU don’t

Someone ELSE WILL

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2. HOW:

How ?Read This

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How ? Read These

“What Organization

Are You Working

“With” ?

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Consumers & Organizations

The New Social Paradigm

8 “to dos”

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1st - a story

#1 attitude - really care30

Bread and Personal Training ?

caring is highly underrated31

#2 have a game plan32

“don’t measure with a micrometer mark with a paint brush and cut with an axe”

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#2 What’s the Plan ?

•Consider all 8 points

•What are you REALLY trying to do?

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learn from others35

#3 Be YOU36

#2 Be YOU

•define your BRAND

•do YOU resonate ?

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Trill Fitness Marathon Challenge and fundraiser for the Juvenile Diabetes Research Foundation

your reputation ? google your name 41

#4 Right Platforms 42

#4 Right Platforms

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social platforms - get these

P E R S O N A L I Z E

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45 www.about.me

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BLOG

web site platforms48

web site platforms 49

web site templates 50

get several personalized URLS’s 51

learn from others52

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MOBILITY

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#5 get help55

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don’t hire social media servicesto spam for you

#6 Build Your Network61

#6 Build Network

•Listen

•Join

•Share

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Use Twitter The Right Way 63

#7 cool relevant stuff64

#7 Cool Content

•Google Reader

•Relevant

•Fresh

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produce your own video

PRODUCE VIDEO CONTENT

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produce your own video 67

video content 68

#8 use smart tools 69

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analytics - bit.ly

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analytics - bit.ly

74analytics - bit.ly

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? & WRAP UP

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1. WHAT & WHY ?

HOW: 8 “to dos”

•1 Right Attitude

•2 Plan

•3 Be YOU

•4 The Right Platforms

•5 Get Help

•6 Build Your Network

•7 Use Cool Content

•8 Use Smart Tools

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your business

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questions

how can i help you ?@bryankorourke

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all content available @

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Thanks !