P/T New Books; January - March 2011

2

Out of Our MindsLearning to be Creative

2nd Edition

SIR KEN ROBINSON

A fully updated edition of the international bestseller

Creativity - where it went and how to get it back. Sir Ken Robinson offers a powerful and original argument for why creativity is sorely lacking in society and business today and how we can start to relearn our innate creative abilities. According to Sir Ken, organisations everywhere are spending millions trying to solve a problem that originates in schools and colleges. It is here, he argues, that people lose their innate creativity - it is literally taught out of them. The internationally acclaimed TED speaker, Sir Ken Robinson explains why creativity is essential to innovation and business success in our rapidly changing social and technological landscape.

The international bestseller is updated to include:

• Up-to-date changes to the school system internationally

• Recent examples and case studies

• Clearly expressed arguments without heavy academic jargon

• New attractive hardback format

About the AuthorThe first edition has sold over 40,000 units worldwide and Sir Ken’s most recent book The Element sold 23,000 copies in its first 9 months. Sir Ken is an internationally recognized leader in the development of creativity, innovation and human resources.

Also Available

Out of our Minds978-1-841-12125-3, £15.99

Sticky Wisdom978-1-841-12021-8, £14.99

ISBN: 978-1-907312-47-2

PAGES: 288

PRICE: £17.99

BINDING: Hardback

TRIM SIZE: 21.6 x 13.5 cm

PUB MONTH: January 2011

PREVIOUS EDITION: 978-1-84112-125-3

3

ISBN: 978-0-470-89456-9

PAGES: 356

PRICE: £19.99

BINDING: Hardback




Leaders at All Levels978-0-7879-8559-2, £18.99

Owning Up 978-0-470-39767-1, £19.99

Boards that Deliver978-0-7879-7139-7, £16.99

By the Same AuthorIn business, leadership at every level is a requisite for company survival. Yet the leadership pipeline, the internal strategy to grow leaders, in many companies is dry or nonexistent. Drawing on their experiences at many Fortune 500 companies, the authors show how organizations can develop leadership at every level by identifying future leaders, assessing their corporate confidence, planning their development, and measuring their results.

• Sales track record of The Leadership Pipeline: The first book has sold 163,000 copies

• What’s new: The authors have added approximately 65 new pages of material. They retained the bulk of the original acclaimed book and at the end of each chapter added “Observations from the Field” that update the model, share new stories and add new advice based on the ten more years of experience. They also have added a “Frequently Asked Questions” section to the end of each chapter

• Urgency: Many things come together to make the timing on this great: 1) The huge demographic shift that is happening. The retiring of the boomers over the next 5 years opens up a well known leadership vacuum. The point of this book is you cannot “buy” enough leaders, you have no choice but to grow them. 2) The economy. In down and “in-between” times, companies are searching for competitive advantage. The TLP approach has been recognized as the key tool that the leading companies have used to achieve success

About the AuthorsRam Charan is an adviser to many of the world’s top CEOs and corporate directors; Stephen Drotter is CEO of Drotter Human Resources, which specializes in OD, leadership development and succession; Jim Noel is an independent consultant and leadership coach.

The Leadership PipelineHow to Build the Leadership Powered Company

2nd Edition

RAM CHARAN, STEPHEN DROTTER and JAMES NOEL

Revised edition of the hugely popular book on developing current and future leaders

4

Reflections on Groups and Organizations On the Couch With Manfred Kets de Vries

MANFRED KETS DE VRIES

The final of the three books in the Manfred kets de Vries on the Couch series

The book broadens Kets de Vries’ canvas and examines concepts of organizational health, performance, and change. Material ranges from studies of high performance teams to the use of coaching techniques to improve personal and organizational functioning. He looks at the interpersonal and group processes that determine how organizations work within specific contexts, including family firms. It includes studies on dysfunctional leader-follower relationships, downsizing, and organizational transformation. Kets de Vries introduces his concept of the “authentizotic” organization - a pleasant, healthy, well-functioning workplace.

• Unique hook: A collection of the best and most acclaimed work on organizations by one of the most important management thinkers of the present day

• Wide appeal: His writings are of interest to CEOs and leaders, senior and junior executives; teachers and students of management; coaches and consultants; and psychotherapists

• Author platform: Manfred Kets de Vries is Europe’s leadership guru, and is a travelling road show as a speaker and consultant in 40 countries

• Conclusion of the series: The series offers an overview of Kets de Vries’ work spanning four decades, a period in which he has established himself as the leading figure in the clinical study of organizational leadership

About the AuthorManfred Kets de Vries (www.ketsdevries.com) received the International Leadership Association Lifetime Achievement Award in 2008, where he gave the keynote address. Kets de Vries was inducted with four other prestigious recipients: Bernard Bass, Warren Bennis, James MacGregor Burns, and Frances Hesselbein. He is Clinical Professor of Leadership at INSEAD.

By the Same Author

The Leader on the Couch978-0-470-03079-0, £19.99

Reflections on Character and Leadership 978-0-470-74242-6, £19.99

Reflections on Leadership and Career Development978-0-470-74246-4, £19.99

ISBN: 978-0-470-74247-1

PAGES: 352

PRICE: £19.99

BINDING: Hardback



Manfred F. R. Kets de Vries

On the Couch with

MANFRED KETS DE VRIES

LeadershipCareer

Reflections on

and

Winner of the International Leadership Association Lifetime Achievement Award 2008

Development

5

Marketing PlansHow to Prepare Them, How to Use Them

7th Edition

MALCOLM MCDONALD and HUGH WILSON

From one of the most celebrated marketing gurus in the world!

Malcolm McDonald and Hugh Wilson’s Marketing Plans presents a practical, no-nonsense style and approach that helps and encourages practising managers with the difficult task of marketing planning. The book illustrates the process of preparing a marketing plan, how to manage that process and how to put the plan in action. One of the key benefits of the book is that it discusses the contextual issues that make marketing planning one of the most baffling of all management tasks.

• This book is THE market leader on the topic, written by world-class Marketing Gurus

• Now heading into its 7th edition its popularity speaks for itself

• The step-by-step approach is taken within each chapter, and from chapter to chapter

• The book includes application questions, exercises at the end of every chapter, and mini-case studies

• An online resource is available as an accompaniment to the book

• The book has international appeal

About the AuthorsProfessor Malcolm McDonald is Emeritus Professor at Cranfield University School of Management. Formerly Marketing Director of Canada Dry, he is Chairman of six companies. Hugh Wilson is Professor of Strategic Marketing and Director of the Customer Management Forum at Cranfield School of Management.

Also Available

Value-based Marketing978-0-470-77314-7, £34.99

Marketing Planning by Design978-0-470-72167-4, £34.99

Marketing Communications 978-0-470-31992-5, £42.99

ISBN: 978-0-470-66997-6

PAGES: 500

PRICE: £34.99

BINDING: Paperback



PREVIOUS EDITION: 978-07506-8386-9

6

ISBN: 978-0-470-95090-6

PAGES: 320

PRICE: £19.99

BINDING: Hardback


PUB MONTH: December 2010

The BP Gulf disaster is one of the worst environmental disasters in history. Along with the questionable future of sea turtles and oysters in the Gulf, is the future of BP. But how did this disaster happen, why BP and what was management doing that led to such an epic crisis? Only a journalist who has been covering BP for over a decade can even begin to answer these questions.

• This book tells the real story of BP and how it was built into the largest oil company destined to fail

• It offers an inside examination by leading journalists who have covered BP for over 10 years who has seen firsthand the problems building up at as Chief Exec Lord Browne grew the company through acquisitions and then grew the stock price through cost cutting

• This books claims that there is a reason that the gulf disaster happened to BP and not one of the other oil companies and it sheds light as it tells that story

About the AuthorsStanley Reed (London, England) is a Bloomberg correspondent. Reed was London Bureau Chief of BusinessWeek from 1996-2009. He has had a wide ranging beat including oil and gas, Middle East, finance, and politics. Alison Fitzgerald (Takoma Park, MD) an award-winning investigative reporter at Bloomberg News, writes about the convergence of government and economics in Washington DC.

In Too DeepBP and the Drilling Race That Took it Down

STANLEy REED and ALLISON FITZGERALD

The story behind the one of the greatest environmental disasters - why BP, why now and what happened?

7

Social Media and Marketing in ChinaMaking Sense of the Buzz

SAM FLEMMING and DAISY ZHANG

The impact of social media in China is set to redefine marketing

The need to understand the millions of conversations about brands, products and services on the Internet is unprecedented. These conversations are happening in a natural environment without researchers or moderators. From crisis management to product development, these unadulterated near real-time insights will enable companies to effectively adjust their strategies to consumer reaction.

• China has over 338 million Internet users, making it the largest Internet market in the world

• This will be the first book to concentrate on viral marketing and the China market

• Sam Flemming has been interviewed and quoted extensively on topics related to Chinese digital culture

About the AuthorsSam Flemming is founder and Chairman of CIC, the first and leading Internet Word of Mouth (IWOM) Research and Consulting firm in China. Daisy Zhang is Chief Executive Officer (CEO) of CIC.

ISBN: 978-0-470-82506-8

PAGES: 256

PRICE: £16.99

BINDING: Paperback

TRIM SIZE: 22.9 x 15.5cm


Key Account ManagementThe Definitive Guide

3rd Edition

MALCOLM MCDONALD and DIANA WOODBURN

This book clearly sets out the very best, state-of-the-art strategies in Key Account Management

The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. The book draws on 12 years of research at Cranfield Business School as well as the experiences the authors have gained from their work at the highest levels with more key and strategic account managers worldwide than any other leading advisors.

• The first and second editions of this book sell, on average 2500 copies per annum

• Practical and authoritative: Provides a host of practical tools, tips, and checkpoints for reader interaction, all backed by a substantial amount of research to give confidence and credibility

• It is heavily illustrated with international case studies with examples from: Siemens, Proctor & Gamble, Nokia, Inter Tech, General Motors, Hewlett Packard

About the AuthorsProfessor Malcolm McDonald was recently cited as one of the top marketing gurus in the world. Diana Woodburn is a world-leading authority in key account management and key customer relationships. She has researched, developed and taught KAM since 1997 at Cranfield School of Management.

ISBN: 978-0-470-97415-5

PAGES: 384

PRICE: £34.99

BINDING: Paperback




8

Business Leadership in ChinaHow to Blend Best Western Practices with Chinese Wisdom

Revised Edition

FRANK GALLO

Getting the best of both worlds

The second edition of this successful book from Frank Gallo reviews ways in which the executive in China - either Western or Chinese - can better understand and blend the best practices of Western leadership with traditional Chinese wisdom.

• The content comes from a combination of English and Chinese literature, interviews with practicing executives in China as well as the author’s own experience as a leader in China

• A how-to type of book on what is needed to integrate Western / foreign leadership best practices and make them work in China

About the AuthorFrank Gallo is one of the foremost executive coaches in China. With over 30 years of management experience, he works with both Chinese and Western executives helping them to be successful leaders in China.

ISBN: 978-0-470-82730-7

PAGES: 280

PRICE: £16.99

BINDING: Paperback




Social Marketing to the Business CustomerListen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

PAUL GILLIN and ERIC SCHWARTZMAN

The first book on the market applying the social media craze to the needs of business-to-business communications

Social Marketing to the Business Customer will be a hands-on guide with plentiful examples, case studies and best practices. It will focus on the social media channels that are proving most effective for B2B marketers as well as on the topics that are unique to this segment.

• Topics covered: prospecting for clients, long selling cycles and high-ticket items, using social media for long-term client relationships, corporate transparency and policies

• Fills a gap in the market - there is no other book covering B2B social marketing

• Authors have a large web footprint: thousands of followers on Twitter and subscribers to their blog

About the AuthorsPaul Gillin (www.gillin.com/blog) is a veteran technology journalist, author, and speaker. Eric Schwartzman leads iPressroom, an online-oriented PR and marketing firm and is a frequent speaker.

ISBN: 978-0-470-63933-7

PAGES: 256

PRICE: £18.99

BINDING: Hardback



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ISBN: 978-0-470-63770-8

PAGES: 256

PRICE: £16.99

BINDING: Hardback



The Ultimate Online Customer Service GuideHow to Connect with your Customers to Sell More!

MARSHA COLLIER

Increase your revenue by becoming authentic and engaged servants to your customers through social media and other online tools

Using a blend of case studies, a primer on classic customer service maxims, and instructions on how to execute quality customer service, this book will help any business better understand the opportunities that social media presents as a means of serving customers.

• In demand author: keynoting at Online Market World and eCommerce Leadership Summit. She speaks at numerous eBay conferences and has taken part in television satellite media tours for the site, speaking with over 300 media outlets

• Marsha and her loyal fans will create pre-publication buzz on her blog. She will also promote the book to her ever growing Twitter fan base (16,000+)

About the AuthorMarsha Collier is an online business guru, retail expert, radio personality, and bestselling author who trains individuals to make money online. (mcollier.blogspot.com)

ISBN: 978-0-470-82597-6

PAGES: 224

PRICE: £13.99

BINDING: Paperback



Selling Big to ChinaNegotiating Principles for the World’s Largest Market

MORRY MORGAN

“From the trenches” book on how to do business one-on-one in China

Sales and negotiation aren’t easy, particularly in places like China where values and rules of engagement are different. The purpose of this book is to lay the rules out clearly, and provide the reader with an easy to understand strategy to doing business in mainland China.

• The measurable techniques in this book have been tested and proven to work with Fortune 500 companies operating in the “Middle Kingdom”

• The book is the result of the author’s eight years of training in sales and negotiation skills across mainland China, as well as running a multi-city, multicultural company in the “World’s Most Stressful Country” (according to Newsweek)

About the AuthorMorry Morgan is a trainer, public speaker and the General Manager of ClarkMorgan Corporate Training. He has over 15 years of sales and negotiation experience for Fortune 500 companies.

10

Burning the ShipsIntellectual Property and the Transformation of Microsoft

MARSHALL PHELPS and DAVID KLINE

Now in paperback, the inside story of “the greatest transformation of Microsoft since it became a multinational company”

A dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.

• Discover the never-before-told details of Microsoft’s secret two-year negotiations with Red Hat and Novell that led to the world’s first intellectual property peace treaty and technical collaboration with the open source community

• Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner

• Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company’s senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction

About the AuthorsMarshall Phelps (New Canaan, CT) is Microsoft Corp.’s corporate vice president and deputy general counsel for intellectual property. David Kline is a journalist, author and intellectual property consultant who has covered some of the world’s most dramatic stories for the New York Times, NBC and CBS News, the Atlantic, Rolling Stone, People, Wired and other major media.

ISBN: 978-0-470-91821-0

PAGES: 208

PRICE: £11.99

BINDING: Paperback



ISBN: 978-0-470-91820-3

PAGES: 272

PRICE: £11.99

BINDING: Paperback



CauseWiredPlugging In, Getting Involved, Changing the World

TOM WATSON

An indispensable guide to the massive societal impact of online social networks, in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes (from local to the global)

While many books have covered the impact of digital media - from blogs to video to the rise of social networks - this will be the first to track the impact on causes, from the charitable to the political, and provide a road map to anyone serious about understanding the social impact on the social web.

• The early signs of this media-based “cause revolution” are everywhere, and the Cause Wired identifies some of the best examples of the cause culture in action, bringing real-world stories to readers

• Cause Wired discusses the massive societal impact of online social networks - in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes, from the local to the global

About the AuthorTom Watson (Mount Vernon, NY) is a journalist, media critic, entrepreneur, and blogger with a 25-year professional career that includes the founding of two companies and several popular online publications.

11

ISBN: 978-0-470-90574-6

PAGES: 280

PRICE: £23.99

BINDING: Hardback



Open ServicesRethinking Your Business to Grow and Compete in a New Era

HENRY CHESBROUGH

The father of Open Innovation is back with his most expansive and appealing book yet

Open Innovation described a new paradigm for the management of industrial innovation in the 21st century: Useful industrial knowledge today is widely distributed around the world. Successful innovating firms must open up, to work with external partners to commercialize internal innovations, and allow unused internal ideas to be taken to market by others externally. The goal of Chesbrough’s groundbreaking new book Open Services is to demonstrate how the open innovation approach applies to companies both in the service businesses and those that want to be there.

• Offers a competitive strategy for today’s open innovation services-based businesses

• Outlines guiding principles and frameworks for changing any business to experience renewed growth and profits

• Explores four new concepts including how openness is essential to obtain economies of scale and scope in innovation

About the AuthorHenry Chesbrough is professor and the executive director of the Center for Open Innovation at the Haas School of Business at the University of California, Berkeley. Prior to Haas, he taught at the Harvard Business School.

ISBN: 978-0-470-93787-7

PAGES: 224

PRICE: £16.99

BINDING: Hardback



Taylor MadeHow an Obsession with Craft Turned into a Global Icon

BOB TAYLOR

Bob Taylor, co-founder and President of Taylor Guitars, shares his values of quality handmade products, passion, and instinct that have led to his world-famous success

From his “a-ha moment” in high school that inspired his very first guitar, Taylor has been living the dream. In Taylor Made, he shares the lessons he instills in his employees, colleagues, and competitors that provide the foundation for his company’s success, among them:

• Nature vs. nurture; how to discover, embrace, and implement your passion

• The endurance of quality made products

• The importance of improving and inventing products

• Be open and receptive to “signals,” messages from customers and colleagues

Any professional or company who takes a cue from Taylor and recognizes the importance of these values can achieve the kind of success that has become synonymous with Taylor Guitars.

About the AuthorBob Taylor is the co-founder and President of the world-famous organization, Taylor Guitars, which is based in California and employs over 550 people. He has pioneered or helped develop many of the newer technological innovations used in acoustic guitar production today.

12

ROI of Social MediaSocial Marketing for Business Success

GUY POWELL, STEVEN GROVES and JERRY DIMOS

• A comprehensive guide for businesses using social media to quantitatively measure ROI and demonstrate the contribution that their investments make to generating revenue

• It includes an 8-Step process for marketers to set up their social media metrics and calculate ROI and a readily referenced “Media Engagement Framework” that encompasses traditional and social marketing in a holistic approach

• Includes interviews with social marketing metrics developers in North America, Europe & Asia from the ROI, social media and marketing experts

ISBN: 978-0-470-82741-3

PAGES: 256

PRICE: £19.99

BINDING: Hardback



Poorly Made in ChinaAn insider’s Account of the China Production Game

Revised and Updated

PAUL MIDLER

• This revised and updated paperback includes a new preface, examples, and epilogue will place this paperback in the context of current events

• A fascinating and sometimes scary insider’s account that reveals what can—and does—go wrong when U.S. companies shift production to China

• A narrative account written from an insider’s perspective that offers business lessons and constructive reflections on the world’s most dynamic economy

ISBN: 978-0-470-92807-3

PAGES: 272

PRICE: £11.99

BINDING: Paperback



The Great WorkplaceHow to Build It, How to Keep It, and Why It Matters

MICHAEL BURCHELL and JENNIFER ROBIN

• Drawing on the wide and deep body of knowledge that the authors acquired in the process of producing the “FORTUNE 100 Best Companies to Work For” ranking, top consultants Michael Burchell and Jennifer Robin reveal what separates the great from the good companies to work for

• Companies featured in the book include: General Mills, Google, Gore, Microsoft, PricewaterhouseCoopers, SAS, Scripps Health, Wegman’s and S.C. Johnson

• The Institute will promote to their networks (60,000 people) and through their global events

ISBN: 978-0-470-59626-5

PAGES: 256

PRICE: £18.99

BINDING: Hardback



Leadership RulesHow to Become the Leader You Want to Be

CHRIS WIDENER

• A fable on what you get from others and yourself when you lead, from bestselling author, and self-driven speaker Chris Widener (author of The Angel Inside)

• Highlights the Four Rules of Leadership: You Get What You Expect, You Get What You Model, You Get What You Reward, and You Get What You Work For

• Widener has a personal reach of over 300,000 contacts via his consulting, speaking, and mailing lists

ISBN: 978-0-470-91472-4

PAGES: 176

PRICE: £12.99

BINDING: Hardback



13

China Inside Out10 Irreversible Trends Re-shaping China and its Relationship with the World

BILL DODSON

• The Shanghai World Expo 2010 marks thirty years of Chinese economic growth and social transformation unparalleled in world history

• This book is an exploration of the major social, economic, environmental and technological trends that are molding a China never before seen in world history

• Long-time China resident Bill Dodson delivers an insider’s view of the forces re-shaping China, its identity and its place in a new world order as it elbows America and Europe aside

ISBN: 978-0-470-82643-0

PAGES: 256

PRICE: £19.99

BINDING: Hardback



The Top 10 Distinctions Between Winners and WhinersKEITH CAMERON SMITH

• In The Top Ten Distinctions between Winners and Whiners author Keith Cameron Smith reveals the secrets to becoming a winner in both your professional and personal life

• Readers will receive powerful exercises that will make a positive and lasting change in their lives

• The key to moving beyond the status quo and up the ladder is mastering ten vital principles

ISBN: 978-0-470-88586-4

PAGES: 112

PRICE: £9.99

BINDING: Hardback



MatchA Systematic, Sane Process for Hiring the Right Person Every Time

DAN ERLING

• Takes the reader step-by-step through the lifecycle of hiring, from developing a job description, through interviewing and making the decision, to negotiating salary and onboarding the new hire

• Fouses on larger questions: what is our department about? Where are we headed? How does this open position fit into our overall goals?

• Applicable tools, stories and foolproof techniques are woven throughout the text to insure this mission critical objective is accomplished

ISBN: 978-0-470-87898-9

PAGES: 256

PRICE: £16.99

BINDING: Hardback



The Affluent Entrepreneur20 Proven Principles for Achieving Prosperity

PATRICK SNOW

• In today’s unpredictable economy, the best way to ensure financial security is to operate your own business

• The Affluent Entrepreneur helps aspiring entrepreneurs to identify their innermost marketable passion then turn that passion into a successful business

• Covers 20 proven principles to achieve success faster than you ever imagined – including identifying your unique product or service; leveraging technology and the Internet; selling your successful business and starting over, and much more

ISBN: 978-0-470-60158-7

PAGES: 272

PRICE: £16.99

BINDING: Hardback



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ISBN: 978-0-470-82647-8

PAGES: 288

PRICE: £19.99

BINDING: Hardback



The Brutal Truth About Asian BrandingAnd How to Break the Vicious Cycle

JOSEPH BALADI

• Branding expert Joe Baladi takes an uncompromising look at the state of Asian brands at a time described as the coming of the Asia/China Century

• He explains why (with the exception of Japanese brands) virtually no great Asian brands exist

• Beyond the jarring revelations, Baladi provides unconventional new definitions for brand and branding as well as a roadmap that will break what he calls a “conceptual” impasse to building sustainable great Asian brands

15

ISBN: 978-0-470-97611-1

PAGES: 288

PRICE: £18.99

BINDING: Hardback


PUB MONTH: November 2010

The Devil’s Casino978-0-470-54086-2, £18.99

Hedge Hunters978-1-576-60245-4, £18.99

Crash Proof 2.0978-0-470-47453-2, £18.99

Also AvailableWritten in a lively and entertaining style, Bust is an engaging account of a country gone wrong, for anyone interested in world events and global economics. Bust draws out the origins of the crisis, how it escalated to what could now become a trillion dollar bailout, and its implications for a fragile global economy.

• In Bust, leading market commentator Matthew Lynn blends financial history, politics and current affairs to tell the story of how one nation rode the wave of economic prosperity and brought a continent, a currency, and potentially, the global financial system to its knees

• It is a story of government deceit, unfettered spending, and cheap borrowing

• As well as charting Greece’s rise, and spectacular fall from grace, it looks at the global repercussions of a financial disaster that shows many of the hallmarks of the Lehman Brother’s debacle

• It looks at how the Greek contagion has spread like wildfire through Europe, and, as the global financial community looks on in concern, “club Med”, or “PIGGS” countries succumb to its influence

• And of course, no financial crisis is complete without Goldman Sachs and murky deals, as the author explores how speculators and derivatives traders compounded the problem

About the AuthorMatthew Lynn (London, UK) is an experienced financial writer and commentator. He is a business and economics commentator for Bloomberg Television, columnist for Bloomberg News, as well as Money Week in the UK, and associate editor and columnist for the Spectator magazine in London.

BustGreece, the Euro and the Sovereign Debt Crisis

MATTHEW LYNN

A thrilling account of the Greek financial crisis written by a leading Bloomberg commentator

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ISBN: 978-0-470-77035-1

PAGES: 192

PRICE: £13.99

BINDING: Hardback



The Little Book that Still Beats the Market978-0-470-62415-9, £13.99

The Little Book of Economics978-0-470-62166-0, £13.99

The Little Book of Behavioral Investing978-0-470-68602-7, £13.99

Also AvailableThe Little Book of Currency Trading shows individuals how they can trade and invest in the biggest market in the world. In today’s crisis-prone financial markets, individuals no longer are locked into their home country currency; they can move money around to reduce risk and take advantage of global trends.

• Currency expert Kathy Lien describes the multitude of profit opportunities possible in the forex market, from short-term price swings to long-term trends

• With the advent of currency-based ETFs, currencies can be traded just like stocks; and with the proliferation of online forex brokers, anyone can trade in and out of currencies, 24 hours a day, using a large amount of leverage, and with low transaction costs

• Lien explains the forces that drive currencies and provides strategies to profit from short-term volatility and long-term trends

• The Little Book of Currency Trading opens the world of currency trading and investing to everyone

About the AuthorKathy Lien (New York, NY) is Director of Currency Research for GFT Forex. She also runs an FX Signal Service, www.bkforexadvisors.com, with Boris Schlossberg, one of the few investment advisory letters focusing strictly on the 3 Trillion/day FX market. Top forex expert Kathy Lien reveals her secrets on how everyday investors can profit in the currency market.

The Little Book of Currency Trading How to Make Big Profits in the World of Forex

KATHY LIEN

Top forex expert Kathy Lien reveals her secrets on how everyday investors can profit in the currency market

$

JAMES MONTIERForeword by JOH N M AU L DI N, Bestsel l i ng Au t hor of Bull’s Eye Investing

BEHAVIORALINVESTING

of

How Not to BeYour Own Worst Enemy

THE LITTLE BOOK

“ . . . a superb roadmap for successful investing and for wealth accumulation. Bravo.”

—Robert D. Arnott, Chairman, Research Affiliates, LLC and author of The Fundamental Index

GREG IPThe Economist

ECONOMICS

$

ofTHE LITTLE BOOK

F O R E W O R D B Y MOH A M E D E L -E R I A NCEO of PIMCO

JOEL GR EENBL AT T

Updated with New Introduction and Afterword

NEW YORK TIMES

BESTSELLER

“A Financ ia l Time s b o o k o f the y e a r ! ”

“ The Little Book [that Beats the Market ] is one of the best, clearest guides to value investing out there.”

—Wall Street Journal

$

17

PETER D. SCHIFFNew York Times bestselling author

$

of

BULLMOVES

THE LITTLE BOOK

How to Keep Your Portfolio UpWhen the Market Is Up, Down, or Sideways

U P D A T E D A N D E X P A N D E D

ISBN: 978-0-470-93293-3

PAGES: 176

PRICE: £13.99

BINDING: Hardback



The Little Book of Commodity Investing9780-470-67837-4, £12.99

The Little Book of Bull Moves 2.0978-0-470-64399-0, £13.99

Also AvailableContrary to popular opinion, markets rarely experience significant periods down; half of the time they do rise but the other half of the time they go nowhere - trading seemingly mindlessly in a range with quick ups and breathtaking downs, only to come back to where they were. These periods last far too long to just buy and hold, since that kind of a strategy leads to zero returns or worse. What's an investor to do when you have to save for college educations and retirement but the markets are going nowhere?

• Vitaliy Katsenelson has the answer: a value investing strategy with a focus on when to sell will get you through the whipsaws of sideways markets and coming out well ahead

• Vitaliy clearly explains the market cycles and then provides you with a simple strategy that Tevya the Milkman uses to invest that follows three simple rules for quality, growth, and value

• Katsenelson also marks the traps and pitfalls that lay in wait so you can avoid them and take a look over the horizon at the oncoming crises in Japan and China

About the AuthorVitaliy N. Katsenelson, CFA (Denver, CO) is director of research and a portfolio manager at Investment Management Associates. While his primary focus is on discovering undervalued companies for his clients, he is also known for his uncommon common sense which is regularly expressed in articles in the Financial Times and the New York Post, among other outlets.

The Little Book of Sideways MarketsHow to Make Money in Markets that Don't Move

VITALIY KATSENELSON

The most prolific expert on making money when things go nowhere explains how it’s done

18

Gods at WarShotgun Takeovers, Government by Deal, and the Private Equity Implosion

STEVEN M. DAVIDOFF

An engaging exploration of modern-day deals and deal-making

Gods at War details the recent deals and events that have forever changed the world of billion-dollar deal-making. This book is a whirlwind tour of the players determining the destiny of corporate America, including the government, private equity, strategic buyers, hedge funds, and sovereign wealth funds.

• Each chapter unfolds through the lens of a recent transaction, from the battle between Yahoo! and Microsoft to the United Rental/Cerberus dispute

• Provides in-depth explanations and analysis of the events and actors that have shaped this fast-moving field

• Filled with in-depth insights that will enhance your understanding of this field, Gods at War offers an engaging look at deals and deal-makers in the context of recent historical events. It’s a book for those who want to understand deals, takeovers, and the people and institutions who shape our world

About the AuthorSteven M. Davidoff (Columbus, OH) is a nationally known authority on takeovers. Davidoff writes as the “Deal Professor” for The New York Times “DealBook”, providing him with a wide platform for his writings.

ISBN: 978-0-470-91902-6

PAGES: 384

PRICE: £11.99

BINDING: Paperback



Red CapitalismThe Fragile Financial Foundation of China’s Extraordinary Rise

CARL WALTER and FRASER HOWIE

No one who is considering China business strategies in today’s extremely challenged global economy can afford to miss this book

In 1974 China’s last Emperor, Deng Xiaoping, travelled to New York to speak at the United Nations. This was the first time such a senior Chinese leader had ever visited the United States. As the delegation prepared its trip the question was asked, “How can we pay?” Now just 30 years later China appears to have won the global Monopoly game with foreign exchange reserves of over $2 trillion and an economy the government says will grow at 8% despite recession of the world’s other economies. Everyone is looking to China.

• This book looks at how China picked itself off the floor and become America’s largest creditor

• Authors Carl Walter and Fraser Howie go deep into the Chinese financial machine to illuminate the social and political consequences of China’s unique business model and pose the question whether it has, in fact, lived up to all the hype surrounding it and whether, after all, the 21st century really will be China’s century

• Red Capitalism is indispensable reading for those who would understand the limits that China’s past development decisions have imposed on its brilliant future

About the AuthorsCarl E. Walter has lived in China for 20 years and actively participated in most of its financial reforms. Fraser Howie has been trading, analyzing and writing about Asian stock markets for nearly 20 years.

ISBN: 978-0-470-82586-0

PAGES: 352

PRICE: £19.99

BINDING: Hardback


PUB MONTH: October 2010

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ISBN: 978-0-470-59220-5

PAGES: 288

PRICE: £19.99

BINDING: Hardback



The Index Investing BookRICHARD A. FERRI

A practical guide to passive investing

Time and time again, individual investors discover - all too late - that picking stocks is a loser’s game. The alternative lies with index funds.

• Index funds allows investors to invest more cheaply while prospering all the more because the money saved on investment expenses stays in one’s own pocket

• Because index funds are diversified, investors who use them suffer less than investors who concentrate their portfolios in single asset classes, or in only a few stocks

• Ferri shows investors how easy and fun index investing is, and how successful one can be as an investor, by using simply using cost-effective index funds to allocate to stocks, bonds, and other prudent asset classes

About the AuthorRichard A. Ferri (Troy, MI) is the Founder and CEO of the investment firm, Portfolio Solutions, LLC (www.PortfolioSolutions.com), and is an adjunct professor of finance at Walsh College.

ISBN: 978-0-470-92240-8

PAGES: 224

PRICE: £16.99

BINDING: Hardback



The PledgeYour Master Plan for an Abundant Life

MICHAEL MASTERSON

An accessible and prescriptive plan to quickly improving one's wealth, health, and happiness

The Pledge is an actionable guide to reinvent your life by using a proven plan for success. Author Michael Masterson discusses how you can determine what you personally see as an “abundant life”. Once you identify what matters to them, you can immediately set out to achieve abundance, whether in money, career, or your personal life.

• He offers practice and simple tips to make immediate changes and also to establish long term goals

• Key strategies on becoming more productive at the office, changing work habits, using mentors, avoiding pitfalls on the road to success, defeating depression and thinking like a billionaire

• As you knock off one objective after the next, you will feel your confidence growing, your skills strengthening, your wealth building, and your enjoyment of life increasing

About the AuthorMichael Masterson has developed a loyal following of more than 450,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora Inc.

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ISBN: 9780-470-63243-7

PAGES: 208

PRICE: £11.99

BINDING: Paperback



globalizationn. the irrational fear that someone in China will take your job

BRUCE C. N. GREENWALD and JUDD KAHN

A thoroughly modern global business story

Most supporters and opponents of globalization accept as true certain key ideas that govern the terms of the debate. Globalization, they contend, is the single dominant force shaping the world’s economies both today and into the future; an irresistible and growing part of economic reality.

• In this book, the authors argue that these ideas are either largely false or at best highly exaggerated

• The book presents a very different position, based on a serious look at the history of globalization and a reader-friendly presentation of the economic data that dramatically refute the accepted truths advanced by so many of its commentators

• Central arguments include: globalization is not a new phenomenon, but has grown and diminished throughout modern history; dealing with globalization requires local and specific rather than generic and global responses; and that as services come to dominate national economies, globalization will wane in importance

About the AuthorsBruce C. Greenwald (New York, NY) is one of the nation’s leading economists. He currently serves as the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University’s Graduate School of Business. Judd Kahn (New York, NY) is currently COO of Hummingbird Management, LLC. Prior to joining Hummingbird.

ISBN: 978-0-470-92804-2

PAGES: 400

PRICE: £23.99

BINDING: Hardback



China FortunesJ. D. KUHNS

Inside the rising fortunes and risky business of the Middle Kingdom by one of the first western investment bankers to do business with China

Told through fictional characters who embark on a journey by being some of the first westerners to do business in China, China Fortunes takes readers through the mysteries of the Middle Kingdom as the Chinese hesitantly embraced capitalism while enthusiastically chasing after foreign dollars.

• Beginning in the mid-1980s, the story traces the beginnings of China’s entry into the industrial age (a bit later than the western world) as it winds its way through the bond trading floors of Wall Street to the opaque world of investment boutiques, market crashes and business failures, IPOs, failing marriages, and multi-national hydro electric deals

• China Fortunes follows the business ups and downs of Jack Davis, an American financier drawn to China and the wealth of opportunities that flourished with the opening of the country to outsiders

• Not for the faint of heart, investment opportunities presented the savvy with great riches - or huge losses for those unaware of the corruption, incompetence, and political intrigues

About the AuthorJohn D. Kuhns (Lime Rock, CT) is one of the leading American business figures in China. He is Chairman and CEO of China Hydroelectric Corporation, the largest foreign owned hydro plan in China, and Chairman and CEO of Kuhns Brothers, an investment banking boutique specializing in China.

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Many Happy ReturnsThe Story of Henry Bloch, America’s Tax Man

THOMAS M. BLOCH

An inside look at one of the most successful entrepreneurs in the United States and the company he founded

In 1955 Henry Bloch and his brother Dick founded the company that would eventually employ over 130,000 associates in 14,000 offices worldwide. Though a mixture of luck and hard work, Henry transitioned his bookkeeping business in Kansas City into a tax preparation business just at the time the IRS was beginning to stop preparing tax returns for people.

• Many Happy Returns is the story of Henry Bloch and the founding of H&R Block

• Chronicling its 55 year history, Tom Bloch explores the life of his father and the creation of the company

• With hard work, determination, and a little luck, Henry Bloch has become one of the most successful entrepreneurs in the United States

• Written by one of the people who know him best, Many Happy Returns is the story of a man who achieved the American Dream

About the AuthorTom Bloch (Kansas City, MO) is an author, speaker, educator, entrepreneur, former CEO of H&R Block, and the son of its founder, Henry Bloch. Tom worked closely with his father at H&R Block for nearly two decades, serving as President and CEO, while Henry was Chairman of the Board.

ISBN: 978-0-470-76777-1

PAGES: 256

PRICE: £19.99

BINDING: Hardback



Make it in AmericaOne CEO’s Case for Reinventing the Economy

ANDREW LIVERIS

The Chairman and CEO of The Dow Chemical Company argues for revolutionizing the U.S. economy

With all the push for clean energy, one would think that there are clean energy manufacturers in the U.S. poised to soar and make the solar panels, windmills, and other tools that will reduce the consumption of dirty fuels. Sadly, with the loss of the U.S. manufacturing base, not only do we not make clean energy tools in the U.S.; increasingly the industries of the future - such as clean energy firms - aren’t even U.S. based companies!

• From leading economists such as Robert Reich to political pundits, the view on manufacturing is that it’s over and the U.S. is in the painful process of moving toward a service-based and knowledge economy

• In a thoughtful and passionate presentation, Liveris makes the case that a vibrant economy needs to be well rounded and that includes a strong manufacturing base that can support and work with research and development, poise the economy for the future, and provide balance to local economies

About the AuthorAndrew Liveris (Midland, Michigan) is Chairman and CEO of The Dow Chemical Company. He has spent 28 years at Dow in manufacturing, sales, marketing, new business development, and management.

ISBN: 978-0-470-93022-9

PAGES: 256

PRICE: £18.99

BINDING: Hardback



Confessions of a Radical Tax ProtestorAn Inside Expose of the Tax Resistance Movement

LARRY R. WILLIAMS

Memoir of one of the most visible tax protesters of recent years. Michelle Williams’ father goes to jail, fights the government and wins - only to tell others not to do it!

Larry Williams has always had a problem with authority, especially government authority - the U.S. or any other. Libertarian, trader, would be politician, and Indiana Jones-like adventurer, Larry has gone wherever his spirit moved him and bucked state constraints whenever he found them stifling.

• Along the way, Larry became a tax protester in the spirit of John Cheek and Irwin Schiff

• However, Larry was far too free a spirit to give up his freedom for his beliefs, and figured that he was smarter than the zealot tax protesters now making license plates, particularly after meeting a man with an actual and real document from the IRS acknowledging the legitimacy of a certain kind of trust. But things are not always what they seem

• This is the story of Larry’s war with the IRS and U.S. Dept. of Treasury and the underside of the seamy world of tax protesters

• Larry is still against current U.S. tax policy but now he’s doing PSAs for the IRS on the folly of protesting on an individual basis

About the AuthorLarry R. Williams (St. Croix, US Virgin Islands and La Jolla, CA) is a well-known trader, author, newsletter editor, and money manager. He is the all-time top winner of the Robbins World Cup Championship in Futures Trading.

ISBN: 978-0-470-91576-9

PAGES: 256

PRICE: £19.99

BINDING: Hardback



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The Conscience of a LibertarianEmpowering the Citizen Revolution with God, Guns, Gold & Tax Cuts

WAYNE ALLYN ROOT

A detailed discussion of the key political, economic, and tax issues facing the United States

In today’s turbulent economy, more and more people are growing concerned about their financial future, and looking for answers that make sense. While the government attempts to “fix” the problems created by the credit crunch and subprime crisis, too much intervention is never a good thing.

• In The Conscience of a Libertarian, Libertarian Party Vice Presidential nominee Wayne Root presents his case for a dramatic overhaul of governmental programs and policies that are essential for the continued survival of the American Dream

• Focusing on the need to shrink the size of government, Root proposes the reduction of government spending, lowering entitlements, reducing bureaucracy, increasing market freedom, and reducing the tax burden on all Americans, among many ideas

• Focusing in part on his home state of Nevada, Root examines what happens when his principles are applied to state government and reveals how the American Dream can survive this current economic crisis

About the AuthorWayne Allyn Root (Henderson, NV) is the 2008 Libertarian Party Vice Presidential nominee. Founder and Chairman of a successful small business, he is a self-made businessman as well as an author and television producer.

ISBN: 978-0-470-91818-0

PAGES: 400

PRICE: £11.99

BINDING: Paperback



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ISBN: 978-0-470-92008-4

PAGES: 336

PRICE: £11.99

BINDING: Paperback



A New American Tea PartyThe Counterrevolution Against Bailouts, Handouts, Reckless Spending, and More Taxes

JOHN M. O’HARA and MICHELLE MALKIN

An engaging look behind the modern day tax tea parties

A New American Tea Party explains how these protests evolved and were organized, and distils the results, including the often bizarre media backlashes, of the movement and the road ahead. Written by two of the leading organizers behind the protests, this book shows you how the costs of bailouts and other excessive government interference today is philosophically incompatible with the founding principles of our nation, and simply unsustainable for future generations.

• Skilfully lays out the case against excessive government interference and why the tea party protests were necessary

• Written by two of the leading organizers of the tea party protests

• Offers a look into future battles and how the movement will grow in response

About the AuthorsJ. Peter Freire (Washington, DC) is managing editor of the American Spectator, and he is also a 2008 Phillips Foundation Journalism Fellow. John M. O’Hara (Chicago, IL) is Membership Manager at The Heartland Institute.

Ineffective Habits of Financial Advisors (and the Disciplines to Break Them)A Framework for Avoiding the Mistakes Everyone Else Makes

STEVE MOORE and GARY BROOKS

A how to guide to avoiding the mistakes ineffective financial advisors most often make

Ineffective Habits of Financial Advisors (and the Disciplines to Break Them) is based on a 15-year consulting program that Steve Moore has led for financial advisors. It details techniques for business analysis, elements of a strategic vision, characteristics of exceptional client service and strategies for acquiring high net worth clients. These are the factors which allow advisors to transform their business into an elite practice.

• Told through the story of “Jack” an advisor who represents your average financial advisor, each chapter begins with an ineffective habit: a focus on quantity over quality or using the “rainmaker approach” instead of a “team approach”

• Each bad habit is countered with a new disciple to improve business results and add value

• Throughout each chapter, Moore includes anecdotes collected through both personal experience and stories he’s heard from clients and colleagues, as well as question and answer segments, examples, and homework assignments

About the AuthorsSteve Moore (Bellevue, WA), is a leading management consultant, mentor and coach. Gary Brooks (Tacoma, WA), CFP, is the President of Brooks, Hughes & Jones, a Registered Investment Adviser.

ISBN: 978-0-470-91032-0

PAGES: 256

PRICE: £23.99

BINDING: Hardback



25

The Paleo Diet CookbookLOREN CORDAIN

The cookbook based on the bestselling The Paleo Diet, including all new recipes for breakfasts, brunches, lunches, dinners, snacks, and beverages

Based on the bestselling The Paleo Diet, this cookbook includes meal plans, more than 150 recipes, and color photographs of healthy and nutritious meals that will help readers lose weight. Dr. Loren Cordain, a world-renowned scientist at Colorado State University shows that by eating the foods we were genetically born for we can lose up to 75 pounds in six months and prevent diseases of civilization, such as heart disease and cancer.

• The Cookbook includes more than 150 recipes and color photographs

• The Paleo Diet has caught on as a health movement

• CrossFit centers across North American have adopted The Paleo Diet as their bible, generating substantial word of mouth

• The book includes all new recipes for breakfasts, brunches, lunches, dinners, snacks, and beverages

About the AuthorLoren Cordain, PhD, is one of the world’s leading experts and researchers in evolutionary medicine. He is the author of The Paleo Diet and The Paleo Diet for Athletes. Cordain has also featured on Dateline NBC, and in the New York Times.

ISBN: 978-0-470-91304-8

PAGES: 272

PRICE: £13.99

BINDING: Paperback



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The Paleo DietRevised Edition

LOREN CORDAIN

The revised edition of the bestselling The Paleo Diet, which has sold over 100,000 copies in paperback, updated to include the latest guidelines and research

Written by the world’s leading expert on Paleolithic eating styles, this is a revised and updated prescriptive, consumer-friendly guide to losing weight. Dr. Loren Cordain a world-renowned scientist at Colorado State University presents The Paleo Diet explaining its breakthrough nutrition program. This new edition includes new weight-loss material, new recipes, compelling new material drawn from paleolithic research over the decade since the first edition was published, and new material about how to maintain the Paleo Diet for a lifetime of good health.

• The Paleo Diet has caught on as a health movement--Because of a piece in the New York Times and other recent publicity about the new research validating the Paleolithic way of eating for weight loss and better health

• Updated to include the latest guidelines and research

• CrossFit centers across North American have adopted The Paleo Diet as their bible, generating substantial word of mouth

About the AuthorLoren Cordain, PhD, is one of the world’s leading experts and researchers in evolutionary medicine. He is the author of The Paleo Diet and The Paleo Diet for Athlete. Cordain has also featured on Dateline NBC, and in the New York Times.

ISBN: 978-0-470-91302-4

PAGES: 304

PRICE: £9.99

BINDING: Paperback




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Drawing For Dummies2nd Edition

BRENDA HODDINOTT and JAMIE MICHELLE COMBS

Updated content on every aspect of drawing

This second edition of Drawing For Dummies provides more than 25% new and revised content including updated projects, more step-by-step illustrations and additional how-to graphics, helping the reader to build confidence as they progress through its pages.

Drawing For Dummies, 2nd Edition:

• Provides complete information on the tools and materials needed, including the different types of pencils available and how best to use them

• Contains updated projects allowing readers to try their skills drawing animals, still life and more

• Features expanded step-by-step coverage for drawing people, including anatomy, proportion and movement

About the AuthorsJamie Combs is adjunct professor at the Herron School of Art & Design, where she teaches several classes on drawing, painting and design. Brenda Hoddinott is an award winning artist and art educator.

Also Available

Art For Dummies 978-0-7645-5104-8, £14.99

ISBN: 978-0-470-61842-4

PAGES: 360

PRICE: £14.99

BINDING: Paperback




Spanish For Dummies2nd Edition

SUSANA WALD and CECIE KRAYNAK

The fun and easy way to learn Latin American Spanish

This hands-on resource shows you the ins and outs of the Spanish language and culture, acting as both a guidebook and a reference. This updated edition features hints to start speaking Spanish quickly, as well as common expressions and phrases that’ll make you sound fluent.

Spanish for Dummies, 2nd Edition:

• Contains coverage on how to greet others, introduce yourself, make small talk and hold a conversation on the phone utilising the new and expanded vocabulary list

• Explains how to order in restaurants, check in and out of hotels, use transportation, call for help in an emergency and much more

• Comes complete with a new and expanded audio CD that allows readers to hear and repeat actual Spanish conversations by native Spanish speakers

About the AuthorsCecie Kraynak is a language instructor and the author of Spanish Verbs For Dummies and was the editor/compiler for Spanish All-in-One For Dummies. Susan Wald is a translator and language instructor.

Also Available

Spanish For Dummies (European Spanish) 978-0-470-68815-1, £16.99

ISBN: 978-0-470-87855-2

PAGES: 432

PRICE: £16.99

BINDING: Paperback



PREVIOUS EDITION: 978-0-7645-5194-9Pedro Vázquez BermejoBBC Spanish teacher

Susana WaldLanguage teacher

Learn to:• Get to grips with basic grammar and

vocabulary

• Speak Spanish on the go in a variety of everyday situations

• Communicate confidently on the telephone and in email

Perfect your pronunciation with the audio CD

Spanish

European SpanishMaking Everything Easier!™

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Emerging Markets For DummiesANN C. LOGUE

A comprehensive understanding of emerging markets and their place in the economy

Emerging Markets For Dummies is a great resource for investors who want to branch out into emerging markets. Savvy investors and business managers will find the important information and advice they need to incorporate these growth areas into their business and investment plans.

Emerging Markets For Dummies:

• Covers Asian, Russian, Indian, Brazilian and other foreign markets, and their place in the local and global economies

• Explains the benefits of diversification

• Gives detailed information on how global economies effect each other

About the AuthorAnn C. Logue, MBA, is a finance writer who has written numerous articles on investment and is the author of Hedge Funds For Dummies and Day Trading For Dummies.

ISBN: 978-0-470-87893-4

PAGES: 384

PRICE: £16.99

BINDING: Paperback



Feng Shui For Dummies2nd Edition

DAVID KENNEDY

The essential reference to this 4,500-year-old Chinese art

The second edition of Feng Shui For Dummies features 25% new and updated content, including additional Feng Shui practices to make the practical application of Feng Shui even more accessible. Expert author David Kennedy provides hands-on advice and tips to help readers incorporate Feng Shui into their lives.

Feng Shui For Dummies, 2nd Edition:

• Contains new coverage on Feng Shui of attics and basements and also outdoor Feng Shui

• Features new tips and advice on how to energise the home or workplace, along with expanded methods to tap into the power of the five elements

• Has new ways to jazz up the bedroom for increased health, energy and romance

About the AuthorDavid Kennedy is a student of world renowned Feng Shui Grandmaster Professor Lin Yun and is a teacher, practitioner and designer of custom training programs for Feng Shui practitioners and enthusiasts.

ISBN: 978-0-470-76932-4

PAGES: 432

PRICE: £14.99

BINDING: Paperback




29

Vitamin D For DummiesALAN L. RUBIN

Get the lowdown on this important vitamin

No longer thought to just play a role in calcium intake and bone growth, the “nutrient of the decade” has a host of other functions in the body, playing a role in prevention of many serious diseases, including cancer, diabetes and heart disease. Vitamin D has also been shown to assist in boosting immunity, improving athletic performance, losing weight, and more.

Vitamin D For Dummies:

• Provides readers with a timely resource to aid them in understanding the importance of this vitamin

• Covers how Vitamin D works, how much is needed for disease prevention, how and where to get sufficient amounts of the right kind of Vitamin D and how to maintain healthy Vitamin D levels

• Provides parents with helpful information on the importance of Vitamin D to growing children and the healthiest ways to ensure kids are getting adequate amounts

About the AuthorAlan L. Rubin has been a physician in a private practice for more than 30 years. He is the author of Diabetes For Dummies, High Blood Pressure For Dummies and Thyroid For Dummies.

ISBN: 978-0-470-89175-9

PAGES: 288

PRICE: £12.99

BINDING: Paperback



Medical Ethics For DummiesJANE RUNZHEIMER and LINDA LARSEN

A practical, insightful guide to the moral and ethical standards of healthcare

Succeeding in the healthcare field means more than just making a diagnosis and writing a prescription. Healthcare professionals are responsible for convincing patients and their family members of the best course of action and treatments to follow, whilst knowing how to make the right moral and ethical choices.

Medical Ethics For Dummies:

• Offers an accessible and affordable course supplement for anyone studying medical or biomedical ethics

• Covers real ethical dilemmas doctors, nurses and other healthcare workers may face

• Includes moral issues surrounding stem cell research, genetic engineering, euthanasia and more

About the AuthorJane Runzheimer, M.D. has been a family physician for over 10 years and has a special interest in medical ethics. Linda Larsen is a writer who specialises in health and nutrition research.

ISBN: 978-0-470-87856-9

PAGES: 384

PRICE: £16.99

BINDING: Paperback



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Call Centers For Dummies2nd Edition

REAL BERGEVIN, AFSHAN KINDER, WINSTON SIEGEL and BRUCE SIMPSON

The ultimate call centre reference guide - now revised and updated

With new tools and tactics specifically designed for call centre managers, Call Centers For Dummies, 2nd Edition helps put value on customer relations efforts undertaken in call centres, and shows how to implement new strategies for continual improvement and superior customer service.

Features new to this edition include:

• Guidance on determining whether outsourcing is a cost-efficient option for your company

• Coverage of new technologies that help cut costs

• A look at how today’s call centres can benefit from empowering their agents

About the AuthorsRéal Bergevin is Regional General Manager of Transcom North America/Asia. Afshan Bye, Winston Siegel, and Bruce Simpson are partners in Switchgear, Canada’s leading call centre consultancy.

ISBN: 978-0-470-67743-8

PAGES: 408

PRICE: £16.99

BINDING: Paperback


PUB MONTH: September 2010


Technical Analysis For Dummies2nd Edition

BARBARA ROCKEFELLER

A fully updated guide to technical analysis

Technical analysis is a collection of techniques designed to help people make trading decisions. This book explains the basic principles and shows how to apply them in an approachable and non-intimidating way. New indicators and hands-on applications for real-world situations are covered, as well as practical examples updated to reflect today’s financial atmosphere.

Technical Analysis For Dummies, 2nd Edition show readers how to:

• Determine how markets are performing and make decisions using real data

• Spot investment trends and turning points

• Improve their profits and portfolio performance

About the AuthorBarbara Rockefeller is an expert on technical analysis and the author of Technical Analysis For Dummies, as well as many other investment books published by Wiley.

ISBN: 978-0-470-88800-1

PAGES: 360

PRICE: £16.99

BINDING: Paperback




31

ISBN: 978-0-470-67895-4

PAGES: 384

PRICE: £14.99

BINDING: Paperback



Home Winemaking For DummiesTIM PATTERSON

An informative, fun guide to making your own wine

Relatively inexpensive to make, a bottle with your own label (and own grapes) is a fantasy even someone with modest aspirations can fulfil. Author Tim Patterson, an award-winning amateur winemaker, shows how it's possible for anyone to create a great wine.

Home Winemaking For Dummies:

• Discusses, from grape to bottle, the art of winemaking, including whether to make wine from a kit, concentrate, juice or grapes

• Shows readers how to determine what equipment is required, select the right yeast, store, age, and test and evaluate the wine

• Includes tips on creating fruit, fortified and sparkling wines

About the AuthorTim Patterson is a wine columnist in California who roots for glamour-free wine regions and low-profile grapes, and bottles his own in his garage. He has won dozens of awards in amateur wine competitions.

Also Available

Wine All-in-One For Dummies 978-0-470-47626-0 £19.99

ISBN: 978-0-470-16036-7

PAGES: 4384

PRICE: £14.99

BINDING: Paperback


PUB MONTH: September 2010

Celiac Disease For DummiesIAN BLUMER and SHEILA CROWE

The ultimate, everyday guide to understanding and treating Celiac disease

Celiac (or coeliac) disease affects approximately 1 in 100 people in the UK. The symptoms range from the invisible to the severe and if untreated, can be fatal. Written by two physicians specialising in gastrointestinal disorders, Celiac Disease For Dummies is a complete resource to understanding the disease’s symptoms, causes and possible consequences.

Celiac Disease For Dummies:

• Helps readers identify symptoms of the disease and outlines how celiac disease affects the body, and what its consequences could be if untreated

• Explains how celiac disease is treated, not only through the elimination of gluten from the diet, but with additional nutritional measures and alternative & complementary therapies

• Provides practical, helpful hints for raising children with Celiac disease

About the AuthorSheila Crowe, M.D., is a Professor of Gastroenterology and Hepatology at the University of Virginia’s Department of Medicine. Ian Blumer, M.D., is trained in internal medicine with a particular area of interest being gastrointestinal disease.

Ed McCarthy, CWEWine journalist

Mary Ewing-MulliganMaster of Wine

Maryann EganWine journalist

5 IN 1BOOKSBOOKS

• Wine For Dummies, 4th Edition• French Wine For Dummies• Italian Wine For Dummies• California Wine For Dummies• Australian & New Zealand Wine For

Dummies

WineA L L - I N - O N E

Making Everything Easier!™

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ISBN: 978-0-470-90369-8

PAGES: 256

PRICE: £13.99

BINDING: Paperback



Express FitnessFitness Magazine’s All-Time Best 15-Minute Workouts

FITNESS MAGAZINE

The first book from Fitness magazine, featuring their most-requested workouts of all time along with nutrition and motivational secrets

Fitness Fast Track to a Better Body celebrates the can-do spirit of Fitness readers who see exercise as me time. The book is full color throughout and includes 15-minute total body workouts featuring cardio, yoga, and stretching as well as 15-minute trouble zone workouts targeting such trouble zones as abs, butt, arms, chest, legs, and back.

• Fitness circulation is more than 1.5 million with a readership of more than 6.1 million

• Fitness Fast Track to a Better Body is timed for New Year, New You promotions

• This book is full colour throughout

About the AuthorFitness was launched in 1992 and was acquired by Meredith in 2005. Their circulation is more than 1.5 million with a readership of more than 6.1 million. They have 36,356 Facebook fans, and a network of bloggers.

Also Available

Runner’s World Training Diary 978-0-470-18899-6, £8.99

ISBN: 978-0-470-67659-2

PAGES: 360

PRICE: £14.99

BINDING: Paperback



Sports Psychology For DummiesLEIF H. SMITH & TODD M. KAYS

Acquire the winning edge in sports - the mental edge

Mental conditioning is now seen by many to be as critical to sports success as physical conditioning. This book offers readers comprehensive information to gain that winning edge. Crammed full of practical advice, this book’s full personalised program will, over time, help any athlete gain the winning edge in any sport.

Sports Psychology For Dummies:

• Contains tips on how to regulate energy to avoid exhaustion and how to enhance a team’s chemistry through sports psychology

• Contains lots of real-world examples from amateur and professional sports of all kinds

• Is applicable to not only sports, but business as well as it will enhance any competitor’s motivation, focus and will to win

About the AuthorLeif H. Smith, Psy.D is the President of Personal Best Consulting, Inc., a sports psychology and performance consultation firm in Ohio. Todd M. Kays, Ph.D. is President of the Athletic Mind Institute.

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ISBN: 978-0-470-49156-0

PAGES: 272

PRICE: £17.99

BINDING: Hardback



Connect to LoveThe Keys to Transforming Your Relationship

M. GARY NEUMAN

Connect to Love will open your eyes to see relationships in a new way and empower yourself and your partner for change

Couples can grow stronger by understanding what women need from a romantic relationship. Neuman reveals the startling discoveries he made through his in-depth new research of more than five hundred women. Filled with prescriptive advice for both women and men, Connect to Love will empower couples to discover and communicate their personal needs and desires so that women never have to consider cheating or leaving.

• Includes surprising findings on sex, emotional issues, communication, and more

• Gives men and women tools for improving a relationship

• From the author of the New York Times bestseller The Truth about Cheating

• Neuman has been a frequent guest on Oprah, Today, and other programs

About the AuthorM. Gary Neuman is a family counsellor and rabbi, and the author of The Truth about Cheating (978-0-470-11463-6)

ISBN: 978-0-470-89177-3

PAGES: 736

PRICE: £16.99

BINDING: Paperback




Prescription for Natural CuresA Self-Care Guide for Treating Health Problems with Natural Remedies including Diet and Nutrition, Nutritional Supplement

2nd Edition

JAMES BALCH and MARK STENGLER

The revised and updated edition of the bestselling natural health bible—more than 1 million copies sold to date!

Drs. James Balch and Mark Stengler walk through many advances in holistic and nutritional medicine including discussions and recommendations for scores of supplements including conditions such as autism, MRSA, swine flu, vertigo and many others. The authors provide descriptions of new scientific studies and the natural prescriptions recommended as well as new case histories.

• The book divulges many new supplements and conditions

• Includes new research validating authors’ natural prescriptions

• Clear, authoritative guidance on dietary changes, healing foods, nutritional supplements, and recommended tests

About the AuthorsJames Balch, MD, a pioneer of alternative medicine and co-author of Prescription for Nutritional Healing, with 8 million copies sold. Mark Stengler, ND, a naturopathic physician who regularly writes for natural health publications.

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ISBN: 978-0-470-44498-6

PAGES: 432

PRICE: £23.99

BINDING: Hardback



The Resurrection of the RomanovsGREG KING and PENNY WILSON

The authors of The Fate of the Romanovs now tackle the fate of Anastasia

The Resurrection of the Romanovs discovers the real Anna Anderson, refuting decades of accepted evidence in the Anastasia case, the book explodes history’s greatest royal mystery: Who was Anna Anderson? The book offers dramatic new information about Anna Anderson’s childhood and exposes those who lied in the historical records.

• Includes scores of photos, dozens of previously unpublished photographs never seen before

• Presents the first comprehensive examination of the recently discovered Romanov remains

• Draws on more than a decade of international research; and presents unpublished letters, statements, legal documents and reports, including those from the Hessian and British Royal Families

About the AuthorsGreg King and Penny Wilson are the authors of The Fate of the Romanovs. King is also the author of The Court of the Last Tsar. Penny Wilson is a Russian historian and Romanov scholar.

Urban School LeadershipTOM PAYZANT

• In this latest volume in the Jossey-Bass Leadership Library in Education, leading experts offer compelling stories and successful strategies for leading urban schools

• Clear presentation of content: offers the information leaders need to tackle the common challenges of leadership

• Author has significant and notable experience running big urban school districts

ISBN: 978-0-7879-8621-6

PAGES: 208

PRICE: £16.99

BINDING: Paperback



Leading Change Step-by-StepTactics, Tools, and Tales

JODY SPIRO

• Leading change is a topic of paramount importance to schools and school districts. But a missing ingredient for many education leaders has been how to translate concepts into actions

• This toolkit provides clear, actionable steps to navigate successfully through any change process

• Spiro has been field-testing this approach to leading change for more than four years in 16 states, with consistent success across the education, public, and private sectors

ISBN: 978-0-470-63562-9

PAGES: 176

PRICE: £19.99

BINDING: Paperback



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ISBN: 978-0-470-87844-6

PAGES: 288

PRICE: £14.99

BINDING: Paperback



Better Homes & Gardens Perennial GardeningBETTER HOMES & GARDENS

A comprehensive and accessible reference for planning, planting and caring for the most popular perennial plants, making it easy to create and maintain a beautiful garden at home, year after year.

• Contains a whole chapter of plant-by-numbers plans to provide step-by-step guidance and inspiration for home garden designs

• Features more than 700 colour photos throughout, including a plant encyclopae-dia that features hundreds of perennials

ISBN: 978-0-470-63856-9

PAGES: 288

PRICE: £13.99

BINDING: Paperback



Better Homes & Gardens Vegetable, Fruit & Herb GardeningBETTER HOMES & GARDENS

This comprehensive guide to home-grown fruits, vegetables and herbs is perfect for gardeners of all skill levels.

• Contains over 150 garden projects, with handy shopping lists for tools and ingredients, and step-by-step instructions on planting, growing and harvesting seasonal bounty

• Features more than 450 colour photos, along with advice on how to store your bounty and tips on composting at home

ISBN: 978-0-470-87843-9

PAGES: 288

PRICE: £13.99

BINDING: Paperback



Better Homes & Gardens Dream Gardens Across AmericaBETTER HOMES & GARDENS

This gorgeous full-colour book features more than 80 outstanding garden designs. Each entry covers details on why the garden arrangements work and comes with landscape solutions for every hardiness zone, helpful tips on choosing the right plant combinations and lavish colour photos throughout. This collection of inspiring ideas and practical instruction will help readers bring breathtaking garden designs right into their own back garden.

ISBN: 978-0-470-87842-2

PAGES: 424

PRICE: £13.99

BINDING: Paperback



Better Homes & Gardens Ask the Garden DoctorBETTER HOMES & GARDENS

This comprehensive question-and-answer style gardening advice book offers solutions to more than 800 common gardening problems, covering everything from gardening basics to pest control and problems with specific plants.

• The book is organised into four sections, by season and by plant type within each season, making it easy to locate the topic needed

• Contains more than 35 detailed plant charts to help with specific planting needs

• Features over 600 beautiful colour photographs to accompany the entries

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ISBN: 978-0-470-54788-5

PAGES: 352

PRICE: £19.99

BINDING: Hardback



Vegetarian Times Everything VeganVEGETARIAN TIMES MAGAZINE

Vegan food has never been so delicious! Vegetarian Times, the authority on animal-free food, brings you this collection of 250 delicious vegan recipes for every meal and occasion.

• Includes over 50 beautiful, colour photos throughout

• Menu ideas help readers plan delicious meals for parties and special occasions

• Tips and sidebars throughout give helpful hints on shopping for food, prepping ingredients and making recipes faster, whilst speedy recipes are highlighted with a “30 Minutes or Fewer” icon

ISBN: 978-0-470-05233-4

PAGES: 320

PRICE: £19.99

BINDING: Hardback



Healthy Cooking at Home with The Culinary Institute of America THE CULINARY INSTITUTE OF AMERICA

With step-by-step techniques, detailed information on nutrition and ingredients, and dramatic full-colour photography throughout, this is the essential guide to cooking great-tasting, nutritious food at home.

• Contains 239 delicious and mouth-watering healthy recipes and features over 80 vibrant, lively photographs

• Includes straightforward information on nutritional basics, detailed guidance on ingredients, serving sizes and food safety

ISBN: 978-0-470-87840-8

PAGES: 368

PRICE: £13.99

BINDING: Paperback



Betty Crocker Big Book of Slow CookerBETTY CROCKER

This great title combines slow cooker, comfort food and one dish meals into one big compendium, with a focus on ease and convenience.

• Contains more than 250 no-fuss recipes, with beautiful colour photos throughout

• The introductory section includes helpful tips and information on optimising a slow cooker, make-ahead recipe suggestions and ways to speed up dinnertime preparation

• Icons throughout highlight vegetarian dishes and super-fast recipes that can be prepared in 30 minutes or less

ISBN: 978-0-470-87845-3

PAGES: 224

PRICE: £13.99

BINDING: Paperback



Better Homes & Gardens Rose GardeningBETTER HOMES & GARDENS

A comprehensive and accessible guide to rose gardening that combines both inspirational design and down-to-earth wisdom.

• Special features include Rosarian tips throughout, resource listings, a rose care calendar by region and detailed plant-by-number plans to inspire garden designs

• Covers how to combine roses with other plants in garden design, up-to-date information on pest control and detailed answers to help solve common problems

• Contains more than 600 colour photos and includes a “gallery of roses” that features hundreds of rose varieties

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Vol.

I Patrik SchumacherThe AuTopoIesIs of ArchITecTureA New Framework for Architecture

The Autopoiesis of ArchitectureA New Agenda for ArchitectureVolume II

PATRIK S. SCHUMACHER

A major theoretical work by one of the world’s leading architects that revolutionizes the application of current thinking on design

This second volume addresses the specific, contemporary challenges that architecture faces. It formulates these tasks, looking specifically at how architecture is seeking to organize and articulate the complexity of post-fordist network society through its language and structure. Explicitly addressing how current architecture can upgrade its design methodology in the face of an increasingly demanding task environment, characterized by both complexity and novelty. Architecture’s specific role within contemporary society is explained and its relationship to politics is clarified. Finally, the emerging new style of Parametricism is introduced and theoretically grounded.

• Patrik Schumacher is one of the leading international figures in contemporary architecture today, who is as influential in academia as he is in practice

• This second part of a major theoretical work that challenges how we analyze and perceive architecture

• It reinforces the conceptual framework for architecture set out for students and architects in the first volume, outlining its overall agenda and how it might be applied to architectural methodology

• Set to become a key text for architectural students and practitioners

• On the basis of such comparisons the book insists on the necessity of disciplinary autonomy and argues for a sharp demarcation from both art and engineering

About the AuthorPatrik Schumacher is partner at Zaha Hadid Architects. He founded the “Design Research Laboratory” with Brett Steele at the Architectural Association School of Architecture in London, and is still co-director. In 1999 he completed his PHD at the Institute for Cultural Science, Klagenfurt University. Patrik is also a Professor at Innsbruck University.

Also Available

The Autopoiesis of Architecture Volume I978-0-470-77298-0, £29.99

ISBN: 978-0-470-66616-6

BINDING: Paperback PRICE: £29.99

ISBN: 978-0-470-66615-9

BINDING: Hardback PRICE: £85.00

PAGES: 536

TRIM SIZE: 22 x 17 cm


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ISBN: 978-0-470-72140-7

PAGES: 304

PRICE: £45.00

BINDING: Hardback



EcoarchitectureThe Work of Ken Yeang

Edited by SARA HART

The guide to Ecological Masterplanning

Ken Yeang is internationally recognised as the leading proponent of ecological design in architecture. He has built over 200 buildings globally and published numerous books advocating an environmentally responsive approach to design. He is probably best known as the inventor of the green skyscraper; it was his innovative idea to develop bioclimatic features in a high-density building type. It is for this and his ecological urban design that he is most influential within architecture.

• In January 2008, Ken Yeang was tipped by The Guardian to be one of the “50 people who could save the planet” and was interviewed by CNN’s “Just Imagine” programme

• The first truly comprehensive book on Ken Yeang

• Covers Yeang’s entire career: from his earliest work on environmental design as a PhD student at Cambridge in the early 1970s to his most recent projects with Llewelyn Davies Yeang in London

About the AuthorsSara Hart after receiving a Master of Architecture degree has written extensively about new materials, technologies and sustainable practices and is a contributing editor at Architectural Record. David Littlefield is a senior lecturer at the University of the West of England, and has written and edited a number of books.

ISBN: 978-0-470-74720-9

PAGES: 136

PRICE: £22.99

BINDING: Paperback

TRIM SIZE: 27.5 x 21 cm


Typological Urbanism: Projective Cities Architectural Design

SAM JACOBY and CHRISTOPHER LEE

Explores a potent strategy for architects engaging with the complexity of the city

How can architecture remain not only relevant to the city today, but reclaim a position at the very forefront of urban development? The publication engages with key international architects and architectural thinkers, including: Toyo Ito, Bob Somol, Ben van Berkel, Rem Koolhaas, SANAA and Anthony Vidler to find out.

• The exponential growth of cities in Asia, the Middle East and Latin America in the last decade has made urbanism a pertinent and pressing topic for architects to engage with

• Looks at how architecture and urbanism are no longer seen as separate domains, but as synthesizing disciplines and processes and the effect on both the city and its build environment

About the AuthorsChristopher CM Lee is the principal of Serie Architects and was awarded ICON’s 20 Essential Young Architects 2008 and Architecture Record’s Design Vanguard 2005. Sam Jacoby has taught at the AA since 2002 and at Nottingham University since 2007. Currently, he is a doctoral candidate at the TU Berlin.

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ISBN: 978-0-470-13761-1

PAGES: 432

PRICE: £30.99

BINDING: Paperback




A Typographic WorkbookA Primer to History, Techniques, and Artistry

3rd Edition

CYNTHIA BUSIC-SNYDER and KATE CLAIR

Fully revised with new information on practical typography topics; improved graphics and colour illustrations, and expanded classroom materials for instructor use Combining the history of typography with practical application and technology, A Typographic Workbook illustrates the process by which successful designers select, space, and creatively integrate fonts. Lavishly illustrated with more than 400 images, and fully revised to include new information on typography topics; with improved graphics and colour illustrations.

• Includes new information on the proper use of grid, page setup using desktop publishing software, copy fitting, typesetting and editing, and font foundries and resources

• Updated study questions and review exercises build each chapter around specific learning objectives

• Accompanying instructor resources include downloadable worksheets, sample exercises, and classroom discussion topics

About the AuthorsCynthia Busic-Snyder is an associate professor of graphic design at Mohawk Valley Community College in New York. Kate Clair is a general partner in a design firm based in NY and a faculty member in the Communication Design Department at Kutztown University in Kutztown, Philadelphia.

Kitchen and Bath DesignMARY FISHER KNOTT

• The applied approach to successful kitchen and bathroom design

• Kitchen and Bath Design supplies all of the practical information needed for successful design projects in the most expensive rooms of the house

• Designer Mary Fisher Knott’s uses three-dimensional drawings and corresponding photographs to clearly explain how to design beautiful, useful rooms

• A valuable tool for anyone planning, designing, specifying, estimating, building, pricing or evaluating a kitchen or bathroom

ISBN: 978-0-470-39200-3

PAGES: 240

PRICE: £33.99

BINDING: Paperback



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ISBN: 978-0-470-71123-1

PAGES: 288

PRICE: £12.99

BINDING: Paperback




Frommer’s Edinburgh & Glasgow 4th Edition

BARRY SHELBY

Plan a trip to Edinburgh and Glasgow with Frommer’s

Read about the destinations and choose from the best accommodation, entertainment and events. Plan a visit to one of the destinations best events and festivals. Explore the many castles and old buildings full of history take in some of the best painting and sculptures and one of the many galleries. Feeling active? Edinburgh boasts some of the best golf courses, hills and mountains. Browse Glasgow’s neighbourhoods or go shopping at the many street markets.

• Now edited by the Frommer’s U.K team

• Complete coverage of Edinburgh’s and Glasgow’s famed festivals

• Outspoken opinions on what’s worth your time and what’s not

• Exact prices, so you can plan the perfect trip whatever your budget

• Off-the-beaten-path experiences and undiscovered gems, plus new takes on top attractions

Also Available

Frommer’s Best Walking Trips in Scotland 978-0-470-15989-7, £12.99

Frommer’s Scotland with your Family 978-0-470-72302-9, £12.99

ISBN: 978-0-470-68336-1

PAGES: 256

PRICE: £12.99

BINDING: Paperback




Frommer’s Provence & Cote d’Azur With Your Family 2nd Edition

LOUISE SIMPSON

On-the-ground, practical book containing all the fun, exciting and useful information parents need for a trouble free holiday

Provence & the Cote d Azur With Your Family is a full-colour, practical and accessible book for independently minded families looking to make the most of their family holiday. The guide highlights the best opportunities for families in the region and offers expert opinion on where to stay, where to eat and where to spend your holiday time enjoyably.

• Includes: Best Family Experiences, the Best Accommodation, the Best Food and Getting Children Interested in Provence

• Details how to plan a trip a family trip to Provence & the Cote d Azur with all the practical advice you need to know

• The guide covers: Monaco & the French Coastline, The French Riviera’s Arriere-Pays, The Western Cote & Inland Var, Marseille & Aix-en-Provence, Nimes & the Carmague, Avignon & the Vaucluse and Alpes de Haute-Provence

• Includes sections on child-friendly events & festivals, markets, shopping and the outdoors

Also Available

Frommer’s Provence & the Riviera Day by Day 978-0-470-14604-0, £7.99

Unofficial Guide to Disneyland Paris 978-0-470-68331-6, £12.99Hotels & attractions, ranked and rated

Insider tips that save you time & moneyBob Sehlinger and Len Testa

“Best Travel Series of the Year” —Booklist

Disneyland Paris®

“Clever ideas . . . find out how to work the system” –Sunday ExpressPraise for the Unofficial Guides

“Best Travel Series of the Year” –Booklist

TheSeries withMore than4 Million

CopiesSold!

Guide

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ISBN: 978-0-470-97379-0

PAGES: 384

PRICE: £15.99

BINDING: Paperback




Frommer’s Iceland 2nd Edition

JANE VICTORIA APPLETON

Experience Iceland’s amazing diversity and many attractions the way the locals do

Frommer’s Iceland is a complete guide to everything Iceland has to offer, from cosmopolitan city Reykjavik to outdoor activities like taking a dip in natural thermal pools. No matter what your budget or interests, this guide will show you exactly how you can enjoy Iceland.

Plan your trip with detailed maps, enjoy off the beaten path experiences explore undiscovered gems.

• Edited by the U.K Frommer’s Team

• Experience Iceland’s amazing diversity, from soaking up the culture of Reykjavik to Summer Solstice festival

• Outspoken opinions on what’s worth your time and what’s not. Exact prices, so you can plan the perfect trip whatever your budget

• Off-the-beaten-path experiences and undiscovered gems, plus new takes on top attractions

Also Available

Frommer’s 500 Adrenaline Adventures 978-0-470-52803-7, £13.99

300 Unmissable Events and Festivals Around the World 978-0-470-74221-1, £14.99

ISBN: 978-0-470-97129-1

PAGES: 320

PRICE: £13.99

BINDING: Paperback




Frommer’s Amsterdam16th Edition

Edited by GEORGE MCDONALD

Amsterdam for architecture lovers, culture vultures, foodies and more

Plan an unforgettable trip to Amsterdam. Cruise the canals, or visit the diamond factories. Take in the sights riding your bike through the Jewish Quarter or take a side trip to taste the best cheese, see the famous tulips or eye catching windmills. Complete travel guides reflect the changing needs of today’s travellers’. Visitors to a country can experience their holiday like the locals with off the beaten path experience, exact prices to help plan a trip whatever the budget and new takes on top attractions.

• Edited by the UK Frommer’s team

• Icons to point out great finds

• Accommodation, eating and experiences for all budgets and tastes

Also Available

Frommer’s Amsterdam Day by Day, 2nd Edition 978-0-470-38438-1, £7.99

Frommer’s Brussels & Bruges Day By Day, 2nd Edition 978-0-470-79422-7, £8.99

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19 Smart Ways to See the Region

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xx Self-guided Tours. xx Maps. One Great Trip.

At last, a travel guide that tells you how to see the best of everything—in the smartest, most time-efficient way.

• The best of [Book Title here] in one, two, or three days

• Thematic tours for every interest, schedule, and taste

• Hundreds of evocative photos

• Bulleted maps that show you how to go from place to place

• Hotels, restaurants, shopping, and nightlife for all budgets

• A tear-resistant foldout map—enclosed in a handy plastic wallet you can also use for tickets and souvenirs

Front cover photos, left to right:© xxxxx© xxxx© xxxx

Back cover photo: © xxxx

UK £8.99 US $12.99 CAN $13.99

ISBN 978-0-470-xxxxxxx

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Frommer’s Rome20th Edition

DARWIN PORTER

• More detailed and comprehensive than its major competition

• Includes authoritative but fun-to-use cultural guides which include all the background information you need to enjoy and understand what you’re seeing

• Includes a whole chapter of detailed walking tours

• Plus a colour fold-out map

ISBN: 978-0-470-88727-1

PAGES: 288

PRICE: £13.99

BINDING: Paperback




Frommer’s Madrid4th Edition

PETER STONE

Frommer’s Madrid is the definitive guide to the capital city of Spain. We journey to the nation’s capital for a taste of Madrid’s tapas bars, incredible nightlife, and the artistic treasures of the Prado, and suggest several day-trips. It’s all done with the trademark Frommer’s attention to style, accuracy, and detail.

ISBN: 978-0-470-88144-6

PAGES: 320

PRICE: £14.99

BINDING: Paperback




Frommer’s San Francisco 2011MATTHEW R. POOLE

Now in full colour

Frommer’s San Francisco features everything you need to know to enjoy the sights and experiences that await you in the City by the Bay. Discover the highlights, from Golden Gate Park to North Beach. Check out the city's best hotels and restaurants in person, and all the choices that suit your tastes and budget. Includes side trips to Berkeley, Sausalito, Muir Woods, Point Reyes, and more. There’s also a detailed chapter on the nearby Wine Country, with the best wineries, inns, spas, and gourmet shopping, and the most decadent restaurants in the Napa and Sonoma Valleys.

• Hundreds of colour photos

• Free pocket map inside, plus easy–to–read maps throughout

• Exact prices, directions, opening hours,and other practical information

• Honest reviews of hotels, restaurants, sights, shopping, and nightlife

• Itineraries, walking tours, and trip–planning ideas

ISBN: 978-0-470-87717-3

PAGES: 432

PRICE: £14.99

BINDING: Paperback




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ISBN: 978-0-470-87617-6

PAGES: 416

PRICE: £15.99

BINDING: Paperback




Frommer’s New Mexico11th Edition

LESLEY S. KING

• Includes highlights all the top sights in New Mexico, from the best of Santa Fe’s galleries and Native American pueblos to favourite white-water rafting trips and scenic drives

• Detailed coverage of the arts, history, and culture of New Mexico, as well as ideas for active outdoor vacations

• Information about Native American reservations and National Historic Parks

ISBN: 978-0-470-88767-7

PAGES: 256

PRICE: £13.99

BINDING: Paperback




Frommer’s Denver, Boulder & Colorado Springs11th Edition

ERIC PETERSON

Frommer’s Denver, Boulder and Colorado Springs offers complete coverage of all three Rocky Mountain cities. You’ll discover the best places to buy Western wear and authentic Western art; the top restaurants, from downhome steakhouses to trendy brewpubs; and the best skiing, hiking, biking, and fishing in the glorious landscapes nearby. All the top sights are here: Pike’s Peak, the Garden of the Gods, the U.S. Air Force Academy, the Coors Brewing Company, the U.S. Mint, and a host of gorgeous trails and canyons.

ISBN: 978-0-470-88143-9

PAGES: 352

PRICE: £15.99

BINDING: Paperback




Frommer’s New Orleans 2011MARY HERCZOG

• Enjoy New Orleans like the locals

• Dine out on authentic gumbo, discover the best places to listen to the blues and party at the Mardi Gras

• Fully updated with a fresh approach, with handy maps and objective recommendations of restaurants, accommodations and attractions

Frommer’s Toronto 2011PAMELA CUTHBERT

Written by a long-time resident of Toronto, this complete guide shows you around the city with insider tips on the best sites and attractions. With in depth coverage of the city’s architecture and dining scene, neighbourhood walks it’s essential help for planning your holiday.

• Includes side trips to Statford, Niagara, The Muskoka Lakes, and Hamilton

• Enjoy the best things to do for free from picnicking on Centre Island to catching a concert at the Toronto Music Garden

• Discover Little Italy, Little India, The Gay Village and Toronto’s theatre district

ISBN: 978-0-470-96372-2

PAGES: 288

PRICE: £13.99

BINDING: Paperback



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Frommer’s Alaska Cruises & Ports of Call 2011FRAN WENOGRAD GOLDEN and GENE SLOANISBN: 978-0-470-87612-1

PAGES: 288

PRICE: £14.99

BINDING: Paperback




Frommer’s Panama3rd Edition

JISEL PERILLAISBN: 978-0-470-89073-8

PAGES: 352

PRICE: £16.99

BINDING: Paperback




Frommer’s Vancouver & Victoria 2011DONALD OLSON

• Completely updated every year, Frommer’s Vancouver & Victoria also includes coverage of Whistler and the Pacific Rim National Park

• All of the post 2010 Winter Olympic and Paralympic Winter Games attraction updates, including new legacy installations and SkyTrain information

• All the highlights from the Museum of Anthropology and Granville Island in Vancouver, to Butchart Gardens and the Fairmont Empress in Victoria - and takes you outdoors to explore the area’s parks, mountains, beaches, and wildlife

ISBN: 978-0-470-67968-5

PAGES: 320

PRICE: £13.99

BINDING: Paperback




Frommer’s Cuba5th Edition

CLAIRE BOOBBYER

• Discover the charms of Havana’s Spanish colonial architecture and sizzling nightlife

• Explore Cuba’s sugar-white beaches, including Varadero, the largest resort in the Caribbean

• Live it up at Cuban festivals and events, including Santiago’s Carnival and the international jazz and film festivals

ISBN: 978-0-470-92173-9

PAGES: 320

PRICE: £16.99

BINDING: Paperback




Choosing to spend tens or hundreds of thousands of pounds on a yacht is a massive decision, and one which many people are poorly qualified to make. This insider’s guide offers practical advice to ensure sailors choose the right yacht and pay the right price. It will also guide them through the legal aspects of buying new and used boats. Photographs highlight what to look for and to avoid.

The Insider’s Guide to Choosing and Buying a Yacht covers:

• Checklists help you stay in control during selection and buying process

• What do you want from your yacht?

• The big design decisions

• Setting a budget and how to keep to it

• New or used: pros and cons

• Compiling the shortlist

• Inspecting a yacht: in and out of the water

• How to test sail like a professional

• Extras and options; Surveys: what should you pay for?

• Negotiating the sale: VAT and more

• Protecting your payment

About the AuthorDuncan Kent is the former editor of Sailing Today magazine and was previously technical editor at Yachting Monthly. He writes for SAIL magazine in the US and carries out new and used boat tests for a range of UK and international titles. Duncan is one of the most experienced boat testers in the world, with a wealth of practical knowledge. He has owned a range of cruising yachts and truly has the inside knowledge to help you choose the right boat for you.

The Insider’s Guide to Choosing and Buying a YachtDUNCAN KENT

Easy to use guide taking the hassle out of choosing a yacht

Also Available

West France Cruising Companion978-0-470-75374-3, £27.99

Ultimate Sailing Adventures978-0-470-74697-4, £20.00

East Coast Rivers Cruising Companion978-0-470-99092-6, £24.99

ISBN: 978-0-470-97269-4

PAGES: 176

PRICE: £16.99

BINDING: Paperback



48

50

READERSHIP: Training and human resource professionals who create and run leadership development programs; consultants and internal managers

SetJanuary 2011978-0-470-90365-0 pr £30.99

WorkbookJanuary 2011 64pp978-0-470-60461-8 pr £26.99

PosterJanuary 2011978-0-470-60478-6 Poster £6.99

The Accountability Experience SelfJanuary 2011 16pp978-0-470-60462-5 pr £8.99

READERSHIP: Nonprofit leaders and managers and capacity builders; educators and students of nonprofit leadership and management; consultants working with social sector organizations

January 2011224pp978-0-470-89154-4cl £26.99

The Accountability ExperienceLINDA GALINDOGalindo Consulting

• Accountability is a hot issue in business as organizations face the toughest recession in years. Yet the notion of accountability is confused with punishment, fault, blame and guilt

• Accountability expert, Linda Galindo’s program will create a mindset for personal accountability and responsibility for organizational results

• In this range is the comprehensive Facilitator’s Guide package (with workshop scripts and much more); Participant Workbook; Self Assessment; and a Poster displaying the steps of the workshop

READERSHIP: European retailers in large and smaller companies (at a strategic level: operations managers, retail organization managers, retail finance managers), CMOs, Marketers in retailing across all industries (including Telecommunications, Insurance, Travel, Energy etc.)

December 2010352 pages9780470979662 Hb£34.99

The Nonprofit Organizational Culture GuideRevealing the Hidden Truths That Impact Performance

PAIGE HULL TEEGARDEN, DENICE ROTHMAN HINDEN and PAUL STURMThink Outside Consulting; Managance Consulting and Coaching; University of Baltimore

• A guide to discovering, understanding, and assessing organizational culture for nonprofit leaders seeking to manage more effectively for improved performance

• Complete with examples and mini case studies from a cross-section of small to medium-sized nonprofits, this key resource provides a roadmap for leaders seeking to understand and practice organizational effectiveness

• Online component: to accompany and augment the book, there will be additional tools and content at: www.revealorganizationalculture.com

READERSHIP: Business development managers in sports federations, art organisations and non-profits, mid-level management of major companies working in PR, marketing and advertising, business studies students requiring an overview of sponsorship, government departments and Quangos

November 2010312pp978-0-470-97984-6cl£29.99

Retail Marketing and Branding A Definitive Guide to Maximising ROI

JESKO PERREY, DENNIS SPILLECKE et al McKinsey & Co.

• McKinsey & Co’s reputation goes before them. The book represents the collective knowledge, research, best practice, strategies, tools and techniques of their European Retail arm

• This is a very timely publication as retailers are desperate to gain market share and sustain their businesses in a tough economic environment

• Real life case studies leveraged from McKinsey & Co’s extensive European client base

The Sponsorship HandbookWILLIAM FENTON and PIPPA COLLETTSponsorship Consulting

• Clear practical advice on how to create successful sponsorship strategies with a clear return on investment

• Sponsor seekers will vastly improve the efficiencies of the whole process and have a much greater chance of having their proposal examined

• Demonstrates how to structure an overall sponsorship offering for optimal revenue generation whilst avoiding sponsor brand “clutter” or devaluing the sponsorship property in the eyes of its supporters

• Presents tools to assist in establishing when a sponsorship has stopped delivering against objectives and how to exit at the right time with minimal damage to their business and reputation•• Lead Title

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READERSHIP: Students, administrators, new budget managers

January 2011224pp978-0-470-61620-8cl £30.99Replaces ISBN 978-0-7879-5957-9

READERSHIP: Mid-to-senior level global auto industry executives, mid-to-senior level global sales and marketing executives in non-auto industries

January 2011300pp978-0-470-82804-5pr £13.99Replaces ISBN 978-0-470-82110-7

Budgets and Financial Management in Higher EducationMARGARET J. BARR and GEORGE S. MCCLELLANNorthwestern University, USA; Indiana University, Purdue University

• A practical resource for anyone in higher education responsible for managing a budget

• Current economic concerns affecting colleges and universities make this revision necessary and timely

• Three new chapters, new case examples drawn from different institutional types, additional charts and graphs illustrating diverse applications, reflection questions, and an expanded glossary of terms

• Includes a discussion of the influence of the recent recession on higher education

READERSHIP: Company CEOs, CMOs, CBOs, brand and marketing directors and managers, corporate communications, corporate affairs and public relations executives, government officials from various ministries, branding and marketing professionals/consultants, all students of branding and marketing in tertiary education

January 2011256pp978-0-470-82539-6cl £23.99

LexusThe Relentless Pursuit

Revised Edition

CHESTER DAWSON

• The Lexus brand’s ascent from obscurity into the ranks of the world’s top automotive brands in the space of a little more than a decade is one of the great business success stories

• A revealing new foreword by a top Lexus/Toyota designer looks at issues arising from the recall of some of its US models and reveals what’s ahead for the brand

• Will appeal to Lexus owners and wannabe owners!

READERSHIP: Graduate students, human services programs at community colleges and in proprietary schools

January 2011420pp978-0-470-55170-7pr £47.50

Islamic Branding and MarketingUnderstanding the Global Muslim Consumer

PAUL TEMPORAL

• A groundbreaking book based on research conducted at the Oxford Centre for Islamic studies in Oxford Said Business School - the book will be branded by the Oxford Said Business School

• There is a demand from Muslim majority and minority countries for a book that details how conventional branding and marketing knowledge and skills can be adapted to the business world of Islam - there is no other book which covers this comprehensively

• Includes research and case studies

Developing Practice CompetenciesA Foundation for Generalist Practice

D. MARK RAGGEastern Michigan University, USA

• Designed for the generalist practice course - teaching students the basics skills of helping relationships such as interviewing, assessment and questioning

• Includes exercises, role plays, quizzes, and other interactive material to give students the opportunity to practice skills in a safe setting

• Online Instructor’s Manual includes test bank, PowerPoint, sample syllabi, course outlines, lesson plans, homework exercises, classroom exercises, and video clips for class discussion

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READERSHIP: CEOs, CFOs, controllers, line managers in the manufacturing sector

December 2010208pp978-0-470-58214-5cl £26.99

Manufacturing Best PracticesBOBBY HULLCorporate Systems Analyst at BGF Industries Inc, USA

• This is not a “how-to” book. There are already books available about all the tools, buzz phrases, and systems to make your processes better

• This book processes, protocols, and philosophies that are used in manufacturing so companies can create their own best practices scenario

• Not all the practices will apply to every manufacturer but there will be a best practice for almost every manufacturing situation

READERSHIP: CIOs, project managers, CFOs, IT managers and executives

January 2011256pp978-0-470-92042-8cl £30.99

The New IT ProfessionalDeveloping the Core Skills for Success

DAN ROBERTSOuellette & Associates, USA

• This book describes in actionable detail, the new mindset, skill set, and tool set that are necessary for today’s IT leaders to thrive in today’s challenging environment

• While other IT leadership books preach the latest theories, models, and fads (often at the safety of 30,000 feet), this book provides tangible, hard-hitting, real-world strategies, techniques and approaches that will immediately transform your IT workforce and culture

• Each chapter will include tips and techniques, implementation frameworks and other practical guidance to get readers on the path to implementation

READERSHIP: Managers, executives, project management office managers, business analysts, project managers

November 2010240pp978-0-470-76744-3cl £33.99

The Business Analyst/Project ManagerA New Partnership for Managing Complexity and Uncertainty

ROBERT K. WYSOCKIEnterprise Information Insights Inc

• This book is the first to take a critical look at the two professions, Business Analyst(BA) and Project manager(PM)

• It compares the similarities and differences of their roles and responsibilities and then shows how the decision on which to use should be based on the type of project, staff skills profile, internal organizational environment and prevailing market conditions

• These are all determinants of whether separate BA and PM professionals or the merged BA/PM professional are the best choice for staffing a project

• The popular opinion favours separate BA and PM professionals but this book presents conditions under which that may not be the best choice

READERSHIP: CFOs, CMOs, CIOs

July 2010272pp978-0-470-89061-5cl £33.99

Business Analytics for ManagersTaking Business Intelligence Beyond Reporting

GERT LAURSEN and JESPER THORLUNDMaersk Line, Cary, NC; Business Intelligence Consultant, Cary, NC

• Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions

• Improve your business’s decision making. Align your business processes with your business’s objectives. Drive your company into a prosperous future

• Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business

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READERSHIP: Risk professionals, financial engineers, and corporate risk managers looking for FRM exam accreditation, professors and students

Series: Wiley Finance Series

January 2011768pp978-0-470-90401-5pr £120.00Replaces ISBN 978-0-470-47961-2

READERSHIP: Practitioners and academics interested in Islamic finance and banking


January 2011224pp978-0-470-88023-4cl £47.50

Financial Risk Manager Handbook with CDPreparation Materials for FRM Level I and Level II

6th Edition

PHILIPPE JORION and GARP (GLOBAL ASSOCIATION OF RISK PROFESSIONALS)University of California, Irvine, California, USA

• The Financial Risk Management Exam (FRM Exam) is a test given annually in November to risk professionals who want to earn FRM® certification

• The examination is fast becoming an essential requirement for risk managers all over the world

• The FRM Handbook is the definitive instructor’s guide for the exam and learning guide among in-house training programs and university courses focused on financial risk management

READERSHIP: Quantitative analysts, risk managers, foreign exchange traders, academics


November 2010304pp978-0-470-68368-2cl £60.00

Islamic FinanceHow to Profit Using Islamic Banking Strategies

AMR MOHAMED EL TIBY AHMEDUnion National Bank, United Arab Emirates

• Discusses the risk in Islamic banking and the regulatory framework which includes capital adequacy, corporate governance, transparency and risk associated with Islamic banking

• Covers materials about Islamic banking and also will show how each of these issues defers from the non-Islamic Banking, shading light on the effect of the global economic crisis on Islamic banks vs. conventional banks

• Discusses history and development, the nature of risk, the importance and role of capital, corporate governance and transparency, the salient features of Islamic banking that distinguishes it from non-Islamic banking

READERSHIP: Investment professionals, policy makers, regulators, and legislators

November 2010320 pp978-0-470-76877-8cl £33.99

Foreign Exchange Option Pricing A Practitioners Guide

IAIN CLARKDresdner Kleinwort, London, UK

• This book covers foreign exchange options from the point of view of the finance practitioner

• Contains everything a quant or trader working in a bank or hedge fund would need to know about the mathematics of foreign exchange, not just the theoretical mathematics covered in other books but also comprehensive coverage of implementation, pricing and calibration

• Crucially, this book describes the numerical methods required for calibration of these models, an area often neglected in the literature, which is nevertheless of paramount importance in practice

Regulating Wall StreetThe New Architecture of Global Finance

THOMAS F. COOLEY and MATTHEW P. RICHARDSONNew York University Stern School of Business, USA

• Experts from NYU Stern School of Business analyze new financial regulations and what they mean for the economy

• Summarises key issues that regulatory reform should address and evaluates the key components of regulatory reform

• Provides analysis of how the reforms will affect financial firms and markets, as well as the real economy

• Discusses the impact these news laws will have on the U.S. and global financial architecture

•• Lead Title

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READERSHIP: Financial analysts, money managers

October 2010768pp978-0-470-90339-1cl £65.00

READERSHIP: Business appraisers, CPAs (US and foreign), attorneys (litigators, estate and gift, corporate, family law), judges, corporate general counsels

November 2010336pp978-0-470-88094-4cl £65.00

Risk ManagementFoundations For a Changing Financial World

Edited by WALTER V. HASLETTCFA Institute, USA

• Risk management has become virtually as important as portfolio construction and asset selection, more so after the financial crisis of 2008-2009

• This new volume outlines the evolution of risk management with key contributions from top risk managers including Rick Bookstaber, Peter Bernstein, Aswath Damodaran, Phillippe Jorion, Cliff Asness, Andrew Lo, among others

• Covering the full range of risk management issues, the book includes key information on the history of firm and portfolio risk management, risk measurement, credit risk, and risk management of derivatives, pension funds, and international investments

READERSHIP: Finance professionals, corporate executives, institutional investors, professors, and students April 2010841pp978-0-470-50352-2cl£65.00

Cost of Capital in LitigationApplications and Examples

SHANNON P. PRATT and ROGER J. GRABOWSKIShannon Pratt Valuations, USA; Duff & Phelps LLC, USA

• Cost of Capital in Litigation addresses cost of capital issues in litigation and discusses major decisions, highlighting how to avoid errors that have often been made by experts

• The book helps the attorney and valuation expert understand the decisions within the context of the theory of cost of capital and includes a chapter on cross-examining experts on cost of capital issues

• Throughout, there are citation to relevant material and cross-reference to Cost of Capital: Applications and Examples, Fourth Edition

Fixed-income portfolio managers, other capital-market participants such as investment bankers, accountants, lawyers, financial analysts, government regulators, business school and law school students


January 2011256pp978-0-470-82603-4cl £55.00

Creating Value through Corporate RestructuringCase Studies in Bankruptcies, Buyouts, and Breakups

Second Edition

STUART C. GILSONHarvard Business School

• Covers corporate bankruptcy reorganization, debt workouts, “vulture” investing, equity spin-offs, asset divestitures, and much more

• Addresses the effect of employee layoffs and corporate downsizing

• Examines how companies allocate value and when a corporation should “pull the trigger”

Asset SecurizationTheory and Practice

JOSEPH HUNational Chengchi University, Republic of China

• This book is intended for beginners and market professionals alike who are interested in learning about asset securitization - its concepts and practices

• It is designed so that the readers will come away with a fundamental but comprehensive understanding of the asset securitization market

• Provides a review of the market’s development, necessary framework, potential benefits, and detailed descriptions of major asset securitization products

• Extensive tables and charts are presented to help illustrate a concept or describe a product

READERSHIP:

•• Lead Title

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READERSHIP: Traders, portfolio managers, and financial engineers

Series: Wiley Trading Series

January 2011384pp978-0-470-63373-1cl £55.00

READERSHIP: Professors, market participants, bankers, investment fund managers, securities firm staff, insurance company staff, trust company staff, leasing company staff

December 2010250pp978-0-470-82737-6cl £100.00

High Frequency Trading Models GEWEI YEJohns Hopkins University, USA

• As competition increases, existing strategies will become less profitable and new high-frequency strategies will be developed. In High Frequency Trading Models, Dr. Gewei Ye describes the technology, architecture, and algorithms underlying current high frequency trading models, such as rebate trading, arbitrage, flash trading, and other types of trading, which exploit order flow imbalances and temporary pricing inefficiencies

• He explains how to develop a HFT trading system and introduces his own system for building high frequency strategies based on behavioural algorithms

• Finally, he discusses how to improve current institutional HFT strategies and suggests directions for new strategies

READERSHIP: Finance and accounting managers and executives

December 2010288pp978-0-470-87998-6pr £30.99

The Chinese YuanInternationalization and Financial Products in China

PETER ZHANGFormerly at CBRC Shanghai Bureau, China

• Few topics have attracted as much attention worldwide in recent years as the RMB

• This book explores the ever-changing role of the RMB and the related derivative products

• The author has drawn on his experience as a regulator to provide invaluable views, insights and information on RMB derivative products and the development of this market going forward

• Not only will this book leave its readers with a much clearer idea of the structure of China’s capital markets but it also gives insights on the market going forward leveraged through Peter Zhang’s many years of experience

READERSHIP: Managers and executives

January 2011 224pp978-0-470-63528-5pr £30.99

Essentials of Working Capital ManagementJAMES SAGNERUniversity of Bridgeport, New York, USA

• Written in the easy-to-follow Essentials Series style, it covers the main components of working capital

• The efficient utilization of current assets and current liabilities of a firm throughout each phase of the busi ness operating cycle

• The planning, monitoring, and management of the company’s collections, disbursements and bank account balances

• The management of receivables, inventories and payables to minimize investment in idle resources

• The gathering and management of information and forecast data to ef fectively use available funds and identify risk

Essentials of Risk Management in FinanceANTHONY TARANTINO and DEBORAH CERNAUSKASFormerly at IBM’s Governance, Risk, and Compliance Center of Excellence, USA

• A concise and easy to follow introduction to financial risk management

• Provides a comprehensive overview of financial risk management, including credit, market, operational, liquidity, legal, and reputational risk areas

• Discusses the latest trends and next generation techniques emerging in financial risk management

• Provides risk assessment and risk alignment tools and examples

• Offers a good basic understanding of the major areas of risk exposure that all organizations, both public and private, face in operating in today’s complex global marketplace

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READERSHIP: Practicing auditors of listed companies

January 2011288pp978-0-470-74874-9cl£45.00

READERSHIP: Accountants, financial professionals, auditors, and academics in over 100 countries that have adopted the IFRS standard

November 2010384pp978-0-470-60337-6pr £65.00

Audit and Reporting Decision Making STELLA FEARNLEY, VIVIEN BEATTIE and TONY HINESBournemouth University, UK; Stirling University, UK; University of Portsmouth, UK

• A fascinating behind-the-scenes examination of how agreement on key financial reporting issues is reached, this book provides insights into a vital process which is normally inaccessible

• With unprecedented access to key participants, the authors present nine company case studies where the researchers conducted face to face interviews with Finance Directors, Audit Committee Chairs and Audit Partners

• The case studies provide an invaluable training tool for audit firm staff and partners and for audit committee chairs

READERSHIP: Preparers of company accountants, regulators, academic researchers

January 20113500pp9780-470-976-0672 Volume Paperback Set£135.00

Applying IFRS for SMEsBRUCE MACKENZIEIFRS Advisor, USA

• An invaluable aid to companies and auditors involved in first-time adoption of the new SMEs standard

• Applying the IFRS for SMEs provides expert insights and explanations of the International Financial Reporting Standards (IFRS) for small and medium enterprises (SMEs) issued by the International Accounting Standards Board (IASB)

• This important book includes comprehensive coverage of this recently issued standard aimed at small and medium-sized businesses

• The first book on how to apply the new SMEs standard, Applying the IFRS for SMEs is a must-have book for your small or medium-sized business

READERSHIP: Auditors, appraisers, and managers, investors

December 2010256pp978-0-470-53489-2cl £70.00Replaces ISBN 978-0-471-68041-3

International GAAP 2011ERNST & YOUNG

• International GAAP® 2011 is the only globally focused work on IFRS giving an international consistency of approach unavailable elsewhere as it is not constrained by any individual country’s legislation or financial reporting regulations

• It provides practical guidance and expert interpretation and deals with every aspect of applying International Financial Reporting Standards (IFRS) effectively and appropriately

• International GAAP® 2011 is completely up-to-date covers all the new and updated standards required for application in 2011

Valuation for Financial ReportingFair Value, Business Combinations, Intangible Assets, Goodwill and Impairment Analysis

3rd Edition

MICHAEL J. MARD, JAMES R. HITCHNER and STEVEN D. HYDENFinancial Valuation Group, LLC.

• Auditors and investors must know how to prepare and interpret transactions, provide fair value guidance, and use fair value measurements in an understandable and reliable manner

• This book provides detailed coverage of the acquisition method, consideration transferred, various methods for identifying and valuing intangible assets, amortization of tax benefit, impairment of long-lived assets, and goodwill impairment for the reporting unit

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READERSHIP: Students and practitioners in mental health (social workers, marriage and family therapists, mental health counsellors, and psychologists)

January 2011480pp978-0-470-50528-1pr £33.99

READERSHIP: Graduate-level training in psychological assessment, and psychologists

December 2010464pp978-0-470-53675-9 pr£36.99

Competency-Based Assessments and the DSM-IV-TRCases and Practical Applications

SUSAN W. GRAYBarry University, UK

• Provides mental health practitioners with case studies, activities, and exercises for assessing clients using the DSM classification system

• The competency-based assessment model integrates not only the DSM category, but also biological, psychological, and community and environmental issues

• Includes evaluation forms and “cognitive map” worksheet to help readers summarize information and make assessment

READERSHIP: CPA Review candidates

October 20101056pp978-0-470-55436-4pr £36.99Replaces ISBN 978-0-470-45351-3

Conducting Psychological Assessment A Guide for Practitioners

JORDAN WRIGHT

• Provides a primer for the process of psychological assessment and testing, rather than a specific survey of any single test

• Addresses the steps following administration, scoring and interpretation: namely, the integration of the data into a fully-conceptualized report

• Illustrates every major point with actual case examples and includes assessment cases from the beginning of the process to the end

READERSHIP: CFOs, controllers, treasurers

December 2010 576pp978-0-470-88256-6cl £85.00Replaces ISBN 978-0-471-21076-4

Wiley CPA Exam Review 2011Financial Accounting and Reporting

PATRICK R. DELANEY and O. RAY WHITTINGTONNorthern Illinois University, USA; San Diego State University, USA

• Published annually, this comprehensive four-volume paperback reviews all four parts of the CPA exam. Many of the questions are taken directly from previous CPA exams

• With 3,800 multiple-choice questions, these study guides provide all the information candidates need to master in order to pass the computerized Uniform CPA Examination

• Wiley CPA Exam Review 2011 arms test-takers with detailed outlines, study guidelines, and skill-building problems to help candidates identify, focus on, and master the specific topics that need the most work

The New CFO Financial Leadership Manual3rd Edition

STEVEN M. BRAGGFormerly at Ernst & Young

• Today’s Chief Financial Officer is faced with responsibilities that have become as diverse and dynamic as they are important

• This book is a reference work that CFOs and other financial managers can turn to get quick answers to questions that they have as well as to help them plan their financial strategy

• New chapters to be covered in this edition include investor relations and risk management for foreign exchange and interest rates

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READERSHIP: Students and professionals in public health, public policy, and public administrations January 2011560pp978-0-470-42206-9cl£50.00

Urban HealthGlobal Perspectives

DAVID VLAHOV, JO IVEY BOUFFORD, CLARENCE E. PEARSON & LAURIE NORRISThe New York Academy of Medicine, USA

• In clear and concise terms a distinguished list of contributors offer an introduction to the most critical issues in global and urban health

• Reviews key themes with illustrative examples and cases, and contains the most current evidence

• Links social determinants and urban life in developed and developing countries

• Contains assessment of primary determinants of well-being in cities: social and built environments, diet, and health care and social services

READERSHIP: Students and professionals preparing for careers in all areas of health services, plus students in other majors in 100+ colleges that offer epidemiology as a general requirement.

December 2010250pp978-0-470-40289-4 pr£55.00

Epidemiology FoundationsThe Science of Public Health

PETER J. FOS

• Epidemiology Foundations is an accessible introduction to epidemiology

• Covers foundations, history, health and disease, descriptive epi, measurement, study designs, uses, epidemics, social epi, screening, community health, and global health

• Each chapter will include learning objectives, key concepts and terms, and sample questions

READERSHIP: Mental health and addiction treatment professionals in the community settings

January 2011160pp978-0-470-48657-3pr £16.99

A Man’s WorkbookA Program for Treating Addiction

STEPHANIE S. COVINGTON and DAN GRIFFIN

• Includes important new evidence-based data and new proven techniques for this unique and exclusive program, as well as new ways to treat trauma and substance abuse, new principles for gender responsive strategies with male offenders, and a new module on sexuality and men’s recovery

• A Man’s Workbook is tied seamlessly to the facilitator’s guide. It contains exercises for use in group sessions, summaries of information presented from the facilitator’s guide, and reflection questions and activities for use after group sessions

READERSHIP: Mental health and addiction treatment professionals in the community settings January 2011256pp978-0-470-48656-6pr £16.99

Helping Men Recover Criminal Justice EditionA Man’s Workbook

Special Edition for the Criminal Justice System

STEPHANIE S. COVINGTON, DAN GRIFFIN and RICK DAUER

• Everyone treating men with addiction in groups must have this curriculum, based on the classic and best-selling work in the field

• The author is on the road every week of the year conducting training all over the world, advertising the book wherever she goes

• This edition is thoroughly and comprehensively revised, including new “evidence based” empirically tested techniques, a new way to treat the co-existence of trauma and substance abuse, new guidelines for community institutions, and other important innovations since the first edition

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READERSHIP: Professors of education and their students, school administrators, educational policymakers, teachers, teacher educators, and charter management organizations

January 2011400pp978-0-470-89156-8pr £23.99

The Jossey-Bass Reader on Charter SchoolsJOSSEY-BASS PUBLISHERSSan Francisco, California, USA

• An up-to-date, succinct, and insightful collection of key articles and reports on the controversial and hot topic of charter schools in America

• The National Alliance of Public Charter Schools will sponsor the project

• An influential nonprofit organization committed to advancing the charter school movement, their keynote speaker at the 2010 conference is Bill Gates

• Contributions from such notable educators as Linda Darling-Hammond, Theodore Sizer, Diane Ravitch, Chester Finn, Joe Nathan, and Katherine Merseth

READERSHIP: Students, faculty, researchers, and professionals in public health, community health, community health nursing, preventive medicine, health social work, health psychology, and public policy

January 2011704pp978-0-470-52851-8cl £60.00Replaces ISBN 978-0-7879-7899-0

Planning Health Promotion ProgramsAn Intervention Mapping Approach

3rd Edition

L. KAY BARTHOLOMEW, GUY S. PARCEL, GERJO KOK and NELL H. GOTTLIEBThe University of Texas Health Science Center at Houston, USA; The University of Texas Health Science Center at Houston, USA; The University of Maastricht, The Netherlands; The University of Texas at Austin, USA

• This substantially revised third edition combines an overview of evidence-based health promotion programs design with practical application of behavioural science theories

• Reputation: The second edition has been a bestseller and is considered the “bible” for students and practitioners using Intervention Mapping worldwide

• Additional resources: Sample worksheets, lectures, syllabi, and exams are available for download

Using Quality Benchmarks for Assessing and Developing Undergraduate ProgramsDANA S. DUNN, MAUREEN MCCARTHY, SUZANNE C. BAKER, JANE S. HALONEN & PEGGY MAKI

• Presents a comprehensive model for using benchmarks to assess and improve undergraduate programs

• Uses selected performance criteria – benchmarks, to assist undergraduate programs to define their educational missions and goals as well as to document their effectiveness

• Will help readers with program assessment, evaluate student learning, create meaningful faculty scholarship, ensure quality teaching, and forge connection to the community

READERSHIP: Faculty and administrators across all undergraduate programs and disciplines

December 2011368pp978-0-470-40556-7cl£30.99

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What You Need to Know About Project ManagementFERGUS O’CONNELL

York Notes for the business world

This is the third title in Capstone’s new, essential business series What You Need to Know About.

These accessible books will get anyone up to speed on a core business subject, fast. So, whether it be for a new job, a new responsibility, or a meeting with someone you need to impress, these books will tell you everything you need to get by as someone who knows their stuff. They contain the essentials, the basics, the foundation knowledge, the stuff you’re too embarrassed to ask. They’re about getting a broad, base knowledge of these subjects and getting it fast. They’re a cramming course in business basics.

What You Need to Know About Project Management contains:

• Who You Need to Know - All the key figures in project management

• Who Said It - Quotes from famous figures in the business world

• How You Need to Do It - Key tips for using the knowledge in each chapter to improve the projects you manage

• Where You Need to Go Online - Key websites and online resources you should check out

• What You Need to Read - Suggestions for further reading for each topic throughout the book

• If You Only Remember One Thing - Short, fast summary lines for each chapter

About the AuthorFergus O’Connell is one of the world’s leading authorities on project management and author of the best-selling project management book Simply Brilliant (3rd edition, 2008) which has sold over 15,000 units.

Also Available

What You Need to Know about Business978-0-85708-115-5, £12.99

What You Need to Know about Economics978-0-85708-114-8, £12.99

What You Need to Know about Strategy978-0-85708-101-8, £12.99

ISBN: 978-0-85708-131-5

PAGES: 224

PRICE: £12.99

BINDING: Paperback


PUB MONTH: February 2011

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About John AdairJohn Adair developed the leadership model that helped ICI become the first British company to make £1bn profit. Organisations worldwide use his Action Centred Leadership framework to develop their leadership capability and management skills. The British armed forces even base their training on it.

100 Greatest Ideas… in an instantWhether you’re a first time manager or experienced leader, running a small team or an entire organisation, straightforward, practical advice is hard to find – especially from a proven expert.

John Adair’s 100 Greatest Ideas is a new series from an international business guru giving you the building blocks for an amazing career, putting, the most important ideas on Leadership, Success, Management, Communication, Decision Making and Creativity at your fingertips.

The ideas are short, punchy and clustered around themes, so you can find answers to all your questions quickly and easily.

Everything you need to be simply brilliant is here, and it’s yours in an instant.

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John Adair’s 100 Greatest Ideas for Personal SuccessJOHN ADAIR

Whatever you do, it all comes down to one thing; success. It’s the ultimate goal and it all comes down to knowing the right things to say and do, having the right attitude and skills – and having the right personality and approach helps too. John Adair’s 100 Greatest Ideas for Personal Success is your definitive code to getting it right at work, covering personal effectiveness and self-management, right through to profile building and strategic thinking. This is the handbook of personal business success.

ISBN: 978-0-857-08135-3 PAGES: 256 PRICE: £12.99 BINDING: Paperback TRIM SIZE: 21.6 x 13.5cm PUB MONTH: February 2011

Also Available

John Adair’s 100 Greatest Ideas for Effective Leadership and Management 978-1-841-12140-6, £12.99

John Adair’s 100 Greatest Ideas for Effective LeadershipJOHN ADAIR

Successful leadership has never been a greater challenge. Time is stretched, your people are highly motivated but can be highly demanding and business is competitive. John Adair’s 100 Greatest Ideas for Effective Leadership will help you find the answers and inspiration you need. The book provides accessible advice from one of the world’s best–known and most sought after authorities on leadership and management – advice you can put into practice immediately.

ISBN: 978-0-857-08134-6 PAGES: 256 PRICE: £12.99 BINDING: Paperback TRIM SIZE: 21.6 x 13.5cm PUB MONTH: February 2011

Also Available

John Adair’s 100 Greatest Ideas for Effective Leadership and Management 978-1-841-12140-6, £12.99

Liquid Leadership 978-1-906-46543-8, £9.99

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W A R R E N BENNISW I T H P A T R I C I A W A R D B I E D E R M A N

STILL SURPRISED

A Memoirof a

Life inLeadership

“The guru of leadership studies, Warren Bennis, has written a delightful memoir that appeals to both mind and soul.”

—David Gergen, professor and director of the Center for Public Leadership, Harvard Kennedy School

My Life in LeadershipThe Journey and Lessons Learned Along the Way

FRANCES HESSELBEIN

Long-awaited autobiography from one of the most honoured and accomplished business leaders of our day

Recognized worldwide and hailed by such thought leaders as Peter F. Drucker, Jim Collins, Warren Bennis and Sally Helgesen as one of the most innovative leaders today, Frances Hesselbein has been featured in a number of best-selling books, including Sally Helgesen’s The Female Advantage and Warren Bennis’ On Becoming a Leader. A Medal of Honor winner and trailblazer, the author has lived a life of overcoming challenges to achieve success. This book will tell her tale.

• Leadership lessons: The book is written in a personal, intimate tone that delivers key leadership lessons applicable to leaders in every walk of life

• Strong network for marketing and publicity: From Fortune 500 CEOs and four star generals to bestselling authors and social sector leaders, Frances will use her network to get major media coverage and large speaking engagements. Frances continues to travel the world, speaking at least four times a month on leadership

• Mentioned in the book: Peter Drucker, Jim Collins, Marshall Goldsmith, Bill Clinton and many others. Foreword and marketing support by Frances’ good friend Jim Collins

• Track record: Her previous books and Leader to Leader Institute books including The Five Most Important Questions by Peter Drucker continue to sell well

About the AuthorFrances Hesselbein is the founding president of the Leader to Leader Institute. She is the recipient of the International Leadership Association’s Lifetime Achievement Award, and has been inducted into the Enterprising Women Hall of Fame. She is a co-editor of the Drucker Foundation’s Future Series (of 26 books in 28 languages).

Also Available

Still Surprised978-0-470-43238-9, £18.99

The Organization of the Future 2978-0-470-18545-2, £19.99

The Leader of the Future 2978-0-7879-8667-4, £18.99

ISBN: 978-0-470-90573-9

PAGES: 250

PRICE: £18.99

BINDING: Hardback



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Built on ValuesCreating an Enviable Culture that Outperforms the Competition

ANN RHOADES

A blueprint for a values-based organization

This book from culture change expert Ann Rhoades shows the exact steps for curing an ailing company culture or creating a new one from scratch. During Rhoades’ years of experience, she has proven over and over that companies that create or improve values-based cultures become higher performers, both in customer satisfaction and in financial return.

• Helps companies get on the pathway to greatness by turning around their cultures

• Explains why “living the values” is the first principle in leading people successfully and shows how to establish a discipline for sustaining a values-centric culture

• Offers inspiring examples and cases from a wide range of industries

About the AuthorAnn Rhoades is president of Albuquerque-based People Ink, which helps companies build values-based corporate cultures, using the Values Blueprint principles.

ISBN: 978-0-470-90192-2

PAGES: 256

PRICE: £18.99

BINDING: Hardback



Forensic Accounting For DummiesFRIMETTE KASS-SHRAIBMAN and VIJAY S. SAMPATH

Accessible information on the concepts and methods of forensic accounting

Forensic Accounting For Dummies serves as a handy resource for anyone looking to pursue a career in this growing field. It is an essential tool for anyone interested in understanding how financial fraud occurs and what to do when one finds, or suspects it, within their own organisation.

Forensic Accounting For Dummies:

• Helps readers determine what fraud is and how to investigate it

• Covers everything a forensic accountant may face, from investigations of mergers and acquisitions to tax inquiries and economic crime

• Shows what to do if readers find or suspect financial fraud in their own organisation

About the AuthorsFrimette Kass-Shraibman teaches courses in accounting and auditing and is the Assistant Deputy Chair for Programs in Accounting. Vijay Sampath has over 22 years experience in providing forensic accounting, litigation consulting, financial statement auditing and business consulting services.

ISBN: 978-0-470-88928-2

PAGES: 384

PRICE: £16.99

BINDING: Paperback



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The Relationship EdgeThe Key to Strategic Influence and Selling Success

3rd Edition

JERRY ACUFF

Improve your interpersonal relationships in the business world

Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers, but few of us know how to consciously and systematically build and maintain positive business relationships. Acuff has successfully shown readers how to build positive personal relationships and repair damaged ones with a three-step process.

It shows you how to:

• Develop the right mindset and understand that personal relationships are vital to business success

• Ask the right questions - discover the common ground you share with others

• Do the right thing - be truthful and straightforward or you’ll undermine the goodwill you’ve worked so hard to build

About the AuthorJerry Acuff is the President of Delta Point (gottochange.com), a consulting firm that works with market-leading companies including Novartis, Roche, and Pfizer.

ISBN: 978-0-470-91547-9

PAGES: 256

PRICE: £14.99

BINDING: Paperback




Brilliant, Crazy, CockyThe Top 1% of Entrepreneurs Profit from Global Chaos

SARAH LACY

Turn economic and political turmoil into cash

The story of those who are taking local turmoil and turning it into opportunities - earning billions. To tell this story, Lacy spends six weeks in six different cities around the world - London, England; Tel Aviv, Israel; Kigali, Rwanda; Mumbai, India; Beijing, China and Guadalajara, Mexico - that are standing on the brink of economic and political opportunity and volatility.

• Describes the “true entrepreneurs”, who make up about 1% of people

• Shows how the individuals Lacy follows are both a distinct product of their own cultures, yet share an unmistakable cocktail of delusion, ambition, and brilliance

About the AuthorSarah Lacy is an award-winning journalist and author who has been covering entrepreneurs for more than a decade. She writes a bi-weekly column for BusinessWeek.com called Valley Girl about the intersection of culture, business and technology in Silicon Valley.

ISBN: 978-0-470-58009-7

PAGES: 272

PRICE: £16.99

BINDING: Hardback



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ISBN: 978-0-470-88801-8

PAGES: 224

PRICE: £16.99

BINDING: Hardback



Buy Now!Creative Marketing that Gets Customers to Respond to You and Your Product

RICK CESARI, RON LYNCH with TOM KELLY

Advice from a master of direct response marketing

Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers.

Rick provides readers with a one-of-a kind manual that reveals how to:

• Conduct a profitable direct response campaign

• Build a product’s reputation by providing helpful information and research and allowing a product to sell itself

• Use “high touch” direct response marketing to build brands

About the AuthorsRick Cesari is the CEO of Cesari Direct (www.cesaridirect.com), a full-service direct response marketing agency. Ron Lynch is Chief Creative Officer at Cesari Direct.

What’s Holding You Back? 10 Bold Steps that Define Gutsy Leaders

ROBERT J. HERBOLD

Why do managers at all levels shy away from the tough decisions that lead to success rather than mediocrity?

Often, managers fail to provide courageous leadership on the tough issues because they fall victim to one or more of the following types of very human behaviours: avoiding conflict; striving for certainty; avoiding a career risk; lack of self-confidence; or protecting their turf. There are huge implications for this lack of courage to confront the critical decisions.

• Pinpoints the types of problems and failures that result from organizations that suffer from a lack of courage

• Provides 10 obvious, hard-core principles that create a roadmap with which managers will be able to confront their inner wimp and find their courage

• Features dynamic real world examples from Microsoft, Porsche, IBM, Canon, Sony, Tesco, P&G, and many others

About the AuthorRobert J. Herbold is the Managing Director of The Herbold Group, LLC, a consulting business focused on profitability, strategic, and operational issues.

ISBN: 978-0-470-63901-6

PAGES: 256

PRICE: £18.99

BINDING: Hardback



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Stop Workplace DramaTrain Your Team to have No Complaints, No Excuses and No Regrets

MARLENE CHISM

• Offers down-to-earth, practical methods to help businesses maximize their success, increase productivity and improve teamwork and personal performance

• By identifying the “drama” barriers, managers will be able to help their employees break free to experience higher personal effectiveness and increased productivity

• Uses the author’s signature process for eliminating the barriers to a team’s success

ISBN: 978-0-470-88573-4

PAGES: 256

PRICE: £16.99

BINDING: Hardback



It’s the Customer, Stupid!47 Wake-Up Calls to Help You Stay Client-Focused

MICHAEL A. AUN

• A guide to growing any business by gaining new customers, and, more importantly, keeping happy the ones you have

• Explains the common myths about sales and customer satisfaction, starting with the fact that most businesses think they’re customer-centric, but they just aren’t

• Particularly important for service industries, in which the quality of service is one of the few variables that can distinguish a business from its competition

ISBN: 978-0-470-90739-9

PAGES: 256

PRICE: £16.99

BINDING: Hardback



ChinovationHow Chinese Innovators are Changing the World

YINGLAN TAN

• Crucial book on China’s emerging innovation dominance from one of the region’s leading authors

• Includes interviews with key Chinese innovators, many of whom have never been interviewed in English

• Uncovers the common threads with frameworks and probing questions as Chinese innovation and entrepreneurship expand its reach in the world and distils the truth from the myth, drawing from the journeys of innovative Chinese companies

ISBN: 978-0-470-82796-3

PAGES: 288

PRICE: £19.99

BINDING: Hardback



The Most Dangerous Business Book You’ll Ever ReadGREGORY HARTLEY and MARYANN KARINCH

• Brings together expertise from the worlds of military and civilian intelligence operations and hard-core business skills

• Key topics include: Question like a Polygrapher; Sort Personalities like a Profiler; Team-Build like Special Ops; Close a Deal like a Hostage Negotiator

• Gregory’s expertise guides the reader with case studies, tables, and diagrams

ISBN: 978-0-470-88802-5

PAGES: 240

PRICE: £16.99

BINDING: Hardback



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ISBN: 978-0-470-88133-0

PAGES: 256

PRICE: £19.99

BINDING: Hardback



Selling to the GovernmentWhat It Takes to Compete and Win in the World’s Largest Market

MARK AMTOWER

• The U.S government market represents the largest single market - anywhere!

• The government market is a huge market, and anyone can play in it, but less than 10% of companies keep their contract in the second year

• From the yes/no decision, through company infrastructure requirements, marketing sales, business development and more, this book offers the best advice from the most recognized authority in the market

ISBN: 978-0-470-89155-1

PAGES: 250

PRICE: £16.99

BINDING: Hardback



From Bud to BossTransition to Remarkable Leadership

KEVIN EIKENBERRY and GUY HARRIS

• Helps new leaders to make the move from peer to leader and enables them to become the most effective leader they can be

• Addresses the needs of any manager, pulling from the best leadership and management thinking, but it’s specifically focused on the difficulties that new leaders experience

• Covers managing friends and former peers, adopting a managerial mindset, working as both a team member and leader, communicating effectively, giving feedback, coaching employees, and leading productive meetings

ISBN: 978-0-470-91584-4

PAGES: 224

PRICE: £15.99

BINDING: Hardback



How to be a Presentation GodBuild, Design, and Deliver Presentations that Dominate

SCOTT SCHWERTLY

• Divulges the secrets for how to build, design, and deliver blockbuster presentations

• By providing entertaining and clever presentation insights, the author will teach readers the in’s and out’s for presenting yourself, your business, and your cause in an easy to implement and actionable approach

• Addresses the appropriate methods and techniques needed to create better presentations: Content, Storytelling, Design, and Delivery

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Getting Started in Stock Investing and TradingMICHAEL C. THOMSETT

An easy to read and up-to-date guide to the complex world of equities investing written by a bestselling author

Getting Started in Stock Investing and Trading takes beginning investors and traders through the essential information they need to know before they decide what kind of participant to be in the equities market.

• The book explains the risks, benefits, features and definitions of both investing and trading

• The sequence of chapters in parts I and II of the book are similar in the sense that they address the same topics but for different audiences (investors versus traders)

• Part III includes topics applicable to both investors and traders

About the AuthorMichael C. Thomsett (Nashville, TN) is a financial writer with over sixty books and hundreds of articles to his credit, including the bestselling Getting Started in Bonds.

ISBN: 978-0-470-88077-7

PAGES: 272

PRICE: £13.99

BINDING: Paperback



Diary of a Professional Commodity TraderLessons from 21 Weeks of Real Trading

PETER L. BRANDT

Top performing trader provides play-by-play account of his 2009 trading activities, revealing his strategies and illuminating the real world of trading

Trader Peter Brandt will take readers inside the trading process by revealing how he trades in a diary of his 2009 trades. A long-time successful trader, Brandt will explain his thinking as he searches for trading opportunities and executes his trades throughout the year.

• Each trade will include charts, an analysis of the trade, and a play-by-play account of how the trade unfolds

• Interspersed throughout the book will be sidebars that discuss trading principles or provide additional insights

• Brandt reveals all his trades and keep a running account of his profits and losses

• Unlike most trading books, which tell people how to trade, Brandt hopes to show people the reality of trading and, in so doing, provide readers with an understanding of the process of successful trading

About the AuthorPeter L. Brandt (Colorado Springs, CO) has been a full time professional commodity and FX trader since the 1970s.

ISBN: 978-0-470-52145-8

PAGES: 352

PRICE: £26.99

BINDING: Hardback



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ISBN: 978-0-470-90337-7

PAGES: 224

PRICE: £13.99

BINDING: Paperback



Getting Started in Muni BondsSIFMA ASSOCIATION

Complete and comprehensive coverage of a key bond market for individual investors

Muni bonds are great in that they offer significant tax benefits and a steady income stream but with nearly 100,000 municipal entities potentially issuing bonds, investors need a clear reference to understanding the market and analyzing investment opportunities.

• Getting Started in Muni Bonds is an accessible and user-friendly guide to the $2.8 trillion municipal bond market that is poised for great growth over the next decade and beyond

• Written by the editors of the leading bond marketing investing site, investinginbonds.com, this book is the guide for investors new to the dizzying array of municipals bonds

• This important book provides investors with clear, concise information they can use to sort through the opportunities now and in the future

About the AuthorThe Securities Industry and Financial Markets Association (SIFMA) (New York, NY) brings together the shared interests of securities firms, banks and asset managers.

The Forbes/CFA Stock Market CourseVAHAN JANJIGIAN, STEPHEN M. HORAN and CHARLES TRZCINKA

From industry leaders Forbes and the CFA Institute, this is the most up-to-date and all-encompassing guide to investing in today’s markets

From two of the most highly respected and recognized industry leaders - Forbes and the CFA Institute - this guide is an interactive roadmap to investing in today’s markets. From building capital and asset allocation and diversification to choosing a broker and reading a financial statement, this title offers step-by-step advice on how to get started for novices but also accommodates those who are more familiar with the markets with information on fundamental analysis versus technical analysis.

• Goes into detail on different asset classes: fixed income securities, derivatives, mutual funds, and, of course, equities

• Written in a way that is interactive and engaging through the use of Q&A, links to video, “expert” advice sections, case studies and so on, this is the perfect resource for the advisory space and the individual investor

About the AuthorsVahan Janjigian is chief investment strategist at Forbes. Charles Trzcinka is the James W. & Virginia E. Cozad Chair in Finance, Indiana University. Stephen Horan leads a team of content specialists for CFA Institute.

ISBN: 978-0-470-91965-1

PAGES: 320

PRICE: £26.99

BINDING: Hardback



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ISBN: 978-0-470-91819-7

PAGES: 352

PRICE: £9.99

BINDING: Paperback



The Ultimate Suburban Survivalist GuideThe Smartest Money Moves to Prepare for Any Crisis

SEAN BRODRICK

An innovative crisis protection guide from the experts at Weiss Research

Saving money and profiting means understanding the many aspects of life where problems can strike, and this book will be your guide. In the face of disaster it is better to plan than panic. Author Sean Brodrick of Weiss Research reveals the simple things you can do that will help you prepare and profit in this changing economic landscape. The Ultimate Survivalist Guide is your tool to understanding a myriad of key concepts.

• Offers practical advice for overcoming some of the worst possible disasters

• Contains in-depth information on protecting yourself, your family, and your assets from uncontrollable events

• Details money saving strategies that will help you get through the difficult times

• Filled with the tips and tools you’ll need to survive potential disasters and save money during tough times

About the AuthorSean Brodrick (Jupiter, FL) is Weiss Research’s small-caps specialist, especially in natural resources, and is the editor of the company’s Red-Hot Global Small-Caps and Red-Hot Commodity ETFs. Martin D. Weiss (foreword author) is the bestselling author of The Ultimate Depression Survival Guide and The Ultimate Safe Money Guide.

ISBN: 978-0-470-91903-3

PAGES: 288

PRICE: £9.99

BINDING: Paperback



How a Second Grader Beats Wall StreetGolden Rules Any Investor Can Learn

ALLAN S. ROTH

Learn how the diversified “do-nothing” portfolio of an 8-year-old beats the market and investment pros

In Wall Street speak, it could be said Kevin Roth, a second grader, used modern portfolio theory to design a portfolio on the efficient frontier that beat the S&P 500 index by four percent annually. That’s the truth. Kevin wins. Wall Street rival Jim Cramer rants and raves and gets all the press, but finishes second to Kevin as an investor.

• Hedge funds and institutional investors would kill for that sort of outperformance. More importantly, however, Kevin beat the vast majority of investors with a simple strategy that we adults just can’t seem to implement

• How a Second Grader Beats Wall Street takes investors through Kevin Roth’s story, while driving home key strategies and tools to implement in their own portfolios

About the AuthorAllan S. Roth (Colorado Springs, CO) is the founder of Wealth Logic, LLC, a boutique financial planning and investment advisory firm that presently manages $250 million in assets for 100 clients.

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ISBN: 978-0-470-91814-2

PAGES: 256

PRICE: £18.99

BINDING: Paperback



AftershockProtect Yourself and Profit in the Next Global Financial Meltdown

DAVID WIEDEMER, ROBERT WIEDEMER and CINDY SPITZER

From the authors who predicted the market meltdown nearly three years ago, comes the definitive look at what is still to come

Aftershock warns of a very different economic future from what most people think. The full impact of the recent bubble pop will create far more problems than we have now, especially for the dollar, and will push home prices and stocks even lower. Aftershock goes beyond the outdated notion of “market cycles” to help readers clearly recognize and quickly respond to the rapidly evolving economy.

• Shows readers how to seek safety and profits in these evolving economic conditions

• Advises readers how to protect assets, businesses, and jobs before and during the coming second wave of the financial meltdown

• Offer focused guidance regarding real estate, which will continue to be a pressing concern for many readers

About the AuthorsDavid Wiedemer has a Ph.D. in economics from the University of Wisconsin. He is the co-founder of Imark Technologies, Inc along with his co-author Robert Wiedemer, who is also is a highly successful entrepreneur. Cindy Spitzer is an award-winning writer.

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Nigel DenbyRegistered Dietitian and consultant

Sue BaicRegistered Dietitian and lecturer

Carol Ann RinzlerFood and health author

Learn to:• Understand food labelling

• Tell the difference between facts and fads

• Make the best food choices for you and your family

Nutrition

2nd Edition“An invaluable guide to navigating the maze

of fashionable diets” - Choice Magazine

UK Edition

Open the book and find:

• Quia sequam, sam landiae seribus sinti omnihitat seribus sinti







Aruptas suntibus Puditiis dolorum doluptium quiae num hit ut exer-

erc hillia aligeneste nonet ipient a ius, andipisqui ullitis reperro cuptibus

apidell uptaspedis denit aut aspid ut ium, sequund estinciatque earc.

$19.99 US / $23.99 CN / £14.99 UK

ISBN 978-0-7645-5249-6

History

Go to Dummies.com®

for videos, step-by-step examples, how-to articles, or to shop!

Um volore pa conemOlorrorro od ut landitas prem a solestrum rere, eatum quiantus ex et eaturerovitEptatia velecta tatibus dollam que sin nosam et delicil mos as eturem accatis eos re nem se raest, siti des magnihic tet ullautae non niscillaut ulparia velent as ma cum atusame ndiciisque pa voluptati volupient faccabore illant as magni cusamusam ipsam quis velecti oriatur, ipsae.

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UK Edition

Nutrition

Last Name

Knut SchroederGP and medical author

Learn to:• Assess you and your family’s medical

symptoms and discover which steps to take next

• Differentiate between conditions you can monitor at home and those which need medical attention

• Perform basic health checks and first aid procedures

• Spot mental as well as physical health issues

Diagnosing Your

Health Symptoms

Making Everything Easier!™

UK Edition

ISBN: 978-0-470-97711-8

PAGES: 408

PRICE: £15.99

BINDING: Paperback




Diagnosing Your Health Symptoms For Dummies978-0-470-66096-6, £16.99

Diabetes Cookbook For Dummies978-0-470-51219-7, £15.99

Nutrition For Dummies, 2nd Edition978-0-470-97276-2, £15.99

Also AvailableModern trends in diet, lifestyle and population demographics have made diabetes one of the fastest-growing diseases in the UK. There are more than 2.6 million people diagnosed with diabetes in the UK and an estimated 50,000 people who haven’t yet been diagnosed.

From causes, symptoms and side effects to treatments and diet, this book will help British diabetics understand all types of diabetes and delivers sound advice on staying fit and feeling great.

Diabetes For Dummies, 3rd Edition:

• Has been updated to cover key information on managing pre-diabetes, plus new content on screening tests, medications and lifestyle advice

• Contains information on the latest advances in therapy for diabetes and its complications

• Features new information on the Metabolic Syndrome and insulin resistance

• Is ideal for those suffering from diabetes, or anybody caring for somebody with the condition

About the AuthorsDr Sarah Jarvis has been a GP for 20 years and a GP trainer for 15. She is the resident doctor on both BBC’s The One Show and on Radio 2, as well as writing regular columns for Good Housekeeping and My Weekly magazines. Alan L Rubin, MD, is a diabetes expert.

Diabetes For Dummies3rd Edition

SARAH JARVIS and ALAN L. RUBIN

All the essential information readers need on this common condition

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ISBN: 978-0-470-97819-1

PAGES: 384

PRICE: £15.99

BINDING: Paperback




British History For Dummies978-0-470-99468-9, £24.99

British Military History For Dummies978-0-470-03213-8, £15.99

The British Monarchy For Dummies978-0-470-05681-3, £15.99

Also AvailableGreat Britain has some of the most lively and interesting history in the world and this updated bestseller explains it all in a way that readers of all ages can enjoy and relate to. British History For Dummies, 3rd Edition is engaging, entertaining and educational, packing in as much fun as it does facts. For this third edition, we’ve answered reader’s requests for more coverage of Britain’s post-war history, right up to the present day.

British History For Dummies, 3rd Edition:

• Has been revised and expanded to now include the historical parliamentary elections of 2010 and the British mission in Afghanistan

• Features up-to-date information on the first coalition Government that the UK has experienced in a generation

• Contains a 16-page colour insert so readers can see who, what and where they are reading about

• Is accompanied by access to an informative timeline and a ‘Who’s Who in British History’ section on dummies.com

About the AuthorDr Seán Lang, PhD has been teaching history to school, colleges and university students for more than two decades. He has written many textbooks on history and is co-editor of the Modern History Review and has written several For Dummies history titles.

British History For Dummies3rd Edition

SEAN LANG

Our bestselling history title - fully updated and with a colour insert

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ISBN: 978-0-470-97818-4

PAGES: 384

PRICE: £15.99

BINDING: Paperback




Twentieth Century History For Dummies978-0-470-51015-5, £15.99

Irish History For Dummies978-0-7645-7040-7, £15.99

The Romans For Dummies978-0-470-03077-6, £15.99

Also AvailableEuropeans inhabit one of the smallest continents in the world, yet they have spread their influence across the whole globe, overcoming ancient and mighty empires like China, India or the Aztecs, often with no more than a handful of soldiers. How did they do it? And what on earth did they do it for? It’s a story far too exciting to be left to textbooks and academics, which is where this great guide steps in!

European History For Dummies, 2nd Edition:

• Takes readers on a fascinating journey through the disasters, triumphs, people, power and politics that have shaped the Europe we know today

• Has been fully updated to include all the recent events in countries throughout Europe, including the economic crisis and its effects

• Comes with a 16-page colour insert, featuring useful reference pictures to accompany the text

• Gives readers access to a fascinating timeline and a “Who’s Who in European History” section on dummies.com

About the AuthorDr Seán Lang, PhD is Senior Lecturer in History at Anglia Ruskin University and the co-editor of the Modern History Review. Along with many textbooks, he is also the author of British History For Dummies and Twentieth Century History For Dummies.

European History For Dummies2nd Edition

SEAN LANG

An updated guide to the exciting history of Europe – now with colour pictures!

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Dating For Dummies3rd Edition

JOY BROWNE

New and updated information on how to succeed on the dating scene

This book will keep readers up-to-date on how to enhance their romantic opportunities and avoid common pitfalls as the internet becomes a more prevalent part of the dating scene. It also offers dating advice for dating someone who has been previously married and dating someone with children.

Dating For Dummies, 3rd Edition:

• Features safe tips and advice on using social networking sites to meet new people, as well as proper mobile phone and texting etiquette

• Contains new confidence boosters to help meet, date and start a relationship, as well as how to prepare for dates and have a great time

• Lists places to find potential dates; specifically speed dating, dating services and special “singles” nights

About the AuthorsDr. Joy Browne receives half a million downloads of her podcasts on a monthly basis. She has won numerous awards for her work including the American Psychological Associations President’s Award.

Also Available

Flirting For Dummies 978-0-470-74259-4, £12.99

ISBN: 978-0-470-89205-3

PAGES: 432

PRICE: £15.99

BINDING: Paperback




German For Dummies2nd Edition

PAULINA CHRISTENSEN, ANNE FOX and WENDY FOSTER

Updated information on the essentials of learning the German language

German For Dummies, 2nd Edition, is for anyone looking to learn the basics of conversational German, with little or no prior experience. It includes major updates, in addition to all the necessary foundation information readers need in order to start speaking German.

German For Dummies, 2nd Edition:

• Includes expanded coverage of grammar, verb conjugations and pronunciations, and a refreshed and expanded mini-dictionary

• Now features a revamped, user-friendly organisation and key design improvements, along with a fully updated audio CD

• Is perfect for students looking for a classroom supplement, travellers who need to learn the language and parents hoping to encourage their children’s learning of the language

About the AuthorsWendy Foster is a language instructor and the author of Intermediate German For Dummies. Paulina Christensen, Ph.D. and Anne Fox are veteran language instructors.

Also Available

German For Dummies Audio Set 978-0-470-22256-0, £11.90

ISBN: 978-0-470-90101-4

PAGES: 384

PRICE: £16.99

BINDING: Paperback




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ISBN: 978-0-470-64000-5

PAGES: 256

PRICE: £16.99

BINDING: Hardback



Dancing LessonsHow I Found Passion and Potential on the Dance Floor and in Life

CHERYL BURKE

Cheryl Burke, two-time Emmy nominated choreographer for Dancing with the Stars, talks about what she’s learned from each of her celebrity partners on the show and about finding one’s hidden potential

Dancing Lessons takes readers into the world of competitive ballroom dancing and on to one of America’s favourite shows, Dancing with the Stars. Cheryl uses her own stories as a young, powerful woman putting her talent to work to inspire readers to pursue their own passions.

• Cheryl Burke is a fan favourite on the ABC show Dancing with the Stars

• Burke has made frequent guest appearances on Oprah, Good Morning America, Larry King Live

About the AuthorCheryl Burke is a two-time back-to-back champion of Dancing with the Stars. And is already a two-time Emmy nominee and was the youngest person ever nominated in her category.

Beyond ForgivenessReflections on Atonement

PHIL COUSINEAU

• Cousineau attempts to look at a much neglected but vital part of the human spirit - atonement

• Deals with atonement not as a theological concept but as what Cousineau calls “the next step after forgiveness”

• To address this important topic, Cousineau gathered 15 essays and interviews by high-profile writers, including Huston Smith, Jacob Needleman, Arun Gandhi, and Azim Khamisa

• Those interested in spirituality, forgiveness, and readers of his previous books will appreciate this new book

ISBN: 978-0-470-90773-3

PAGES: 320

PRICE: £13.99

BINDING: Paperback



Bags, Pillows, and PincushionsBETTER HOMES & GARDENS

This book contains 45 easy and approachable ideas for bags, pillows and pincushions; all tried, tested, and recommended by the trusted editors at American Patchwork & Quilting.

• Features beautiful photography throughout and offers ideas and inspiration for all ages and skill levels

• Offers full-size patterns for all projects in a tear-out pack that can be used again and again

• Each project includes diagrams, assembly instructions and schematic illustrations to ease completion

ISBN: 978-0-470-88707-3

PAGES: 160

PRICE: £11.99

BINDING: Paperback



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ISBN: 978-0-470-29048-4

PAGES: 448

PRICE: £45.00

BINDING: Hardback



Modern Batch CookeryTHE CULINARY INSTITUTE OF AMERICA (CIA)

From caterers and universities to hospitals and the military, there are countless foodservice operations that need to be able to prepare healthy, high-quality food in large quantities. This book include over 200 recipes for every type of meal and every occasion, all designed to yield 50 portions. It also includes useful conversion charts, a glossary and over 150 full-colour photos that illustrate finished dishes and provide readers with ideas for presentation.

The Art of the ChocolatierFrom Classic Confections to Sensational Showpieces

EWALD NOTTER

This inspiring book features a striking, modern design and includes hundreds of full-page colour photos of breathtaking chocolate showpieces, as well as instructional step-by-step pictures of every key technique.

• Includes information on creating small confections, as well as large-scale chocolate pieces and how to design and create showpieces for display or competition

• The book is accompanied by an Instructor’s Manual, Instructor Companion Website and PowerPoint lecture slides

ISBN: 978-0-470-39884-5

PAGES: 400

PRICE: £45.00

BINDING: Hardback



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Landscape Architectural DetailingFunction, Constructibility, Aesthetics and Sustainability

THOMAS R. RYAN, EDWARD ALLEN and PATRICK J. RAND

The new industry standard on landscape architectural detailing, richly illustrated and organized according to aesthetics, function, and constructability

Landscape Architectural Detailing is based upon the best-selling book Architectural Detailing by Edward Allen and Patrick Rand. Highly illustrated, this book approaches landscape architecture detailing in a systematic manner and includes material on details related to aesthetics, water drainage and movement, structures, construction assemblies and sustainable resources.

• Offers a systematic discussion and presentation of the principles behind landscape architecture detailing

• Includes chapters devoted to applying detail patterns to an urban plaza, streetscapes, parks, and residences

About the AuthorsThomas R. Ryan has taught in the Landscape Architecture departments at the University of Pennsylvania. Edward Allen is a member of the faculties at Yale University. J. Patrick Rand is a Professor at the School of Architecture, North Carolina State University.

ISBN: 978-0-470-54878-3

PAGES: 336

PRICE: £57.50

BINDING: Paperback



Public Garden ManagementDONALD RAKOW and SHARON LEE

A complete ready reference for establishing, managing and running a sustainable, profitable public garden written by a leading panel of experts

Public Garden Management is an all-in-one professional reference and textbook that clearly shows how to develop, establish, manage and maintain a sustainable (both economically and environmentally) public garden. Written by thirty leading experts, the book offers practical coverage of the relevant topics, with supporting case studies that show how the information can be applied.

• Useful for professionals and students involved in the design and management of public gardens, including landscape architects, landscape designers, horticulture professionals, educators and administrators

• A complete ready reference for establishing, managing and running a sustainable, profitable public garden

• Written by a panel of experts who represent the leading thought leaders in the field

About the AuthorsDonald A. Rakow, PhD is the Director of the Cornell Graduate Program in Public Gardens Leadership and is an Associate Professor in Horticulture. Sharon Lee is the Founder of The Public Garden, the journal of the American Public Gardens Association.

ISBN: 978-0-470-53213-3

PAGES: 416

PRICE: £55.00

BINDING: Hardback



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ISBN: 978-0-470-38135-9

PAGES: 272

PRICE: £45.00

BINDING: Paperback




Understanding ColorAn Introduction for Designers

4th Edition

LINDA HOLTZSCHUE

A comprehensive look at colour theory and practice helping designers, students and professionals use colour more creatively and effectively

Understanding Color, 4th Edition, offers simple, plain-language explanations of the scientific basis of colour perception. It provides an overview of the leading theories of colour and explanations of the seeming conflicts among them, and for each concept presented, examples of how theoretical information is applied in solving common problems in colour design.

• Significantly expanded and revised edition with 35% new and revised content throughout

• Shows how to connect the dots between emotional, intuitive responses to colour and the theories that explain them

• Includes discussion of colour created by traditional media and digital design and the issues that arise when design moves from one medium to another

About the AuthorLinda Holtzschue taught colour theory and related courses at Parsons School of Design and the Fashion Institute of Technology. Her work has appeared in the New York Times Magazine and Better Homes and Gardens.

Modern School DesignContemporary Learning Environments

T. HILLE

An in-depth examination of elementary and secondary school design in the last century, with key paradigms of school design, in-depth case studies of projects, with applicable lessons for today’s architect

Part architectural history and part applied lessons for today’s architects, the book focuses on the underlying design themes and characteristic features that support and enhance basic aspects of learning and create meaningful architectural expression. The subject, which has direct relevance for the design of schools today, is a collection of outstanding schools by some of the best known architects of the past century.

• An in-depth examination of elementary and secondary school design in the last century; a must-have book for architects designing schools and architectural historians focusing on school design

• The book shows the impact of the school building on the learning environment, and issues such as daylight, energy use, and sustainability becoming increasingly important.

• Highly illustrated with hundreds of photographs and many line drawings of the schools

About the AuthorR. Thomas Hille has over 25 years of architectural experience, including 12 years designing award-winning schools. He has taught at the University of Michigan and is the winner of CEFPI’s 2005 Award for Architectural Excellence.

ISBN: 978-0-470-57526-0

PAGES: 512

PRICE: £100.00

BINDING: Hardback



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Europe For Dummies6th Edition

DONALD OLSON et alISBN: 978-0-470-88149-1

PAGES: 648

PRICE: £17.99

BINDING: Paperback




Frommer’s Cape Cod, Nantucket & Martha’s Vineyard 2011LAURA M. RECKFORDISBN: 978-0-470-89443-9

PAGES: 320

PRICE: £9.99

BINDING: Paperback




Navigation and charts fascinate novice and experienced seamen alike, and this book is the easiest way to gain an immediate and clear understanding of the wealth of information available on a nautical chart. Includes a full explanation of how to establish the accuracy of charts to allow you to navigate with confidence and safety. A full copy of the key to UKHO charts (Chart 5011) is also included, providing access to the abbreviations and symbols critical to anyone using a chart.

• 50 pence from the sale of each book will be donated to the RNLI

• Chart information presented includes: Positions, Distances, Directions, Compass Topography, Natural Features, Cultural Features, Landmarks, Ports, Topographic Terms Hydrography, Tides, Currents, Depths, Nature of the Seabed, Rocks, Wrecks, Obstructions, Offshore Installations, Limits, Hydrographic Terms, Aids and Services, Lights, Buoys, Beacons, Fog Signals, Radar, Radio, Electronic Position-Fixing Systems, Small Craft Facilities, Index of Abbreviations, International Abbreviations, List of Descriptors, IALA Maritime Buoyage System, Chart 5011

• A full copy of the key to UKHO chart symbols

• Understanding Nautical Charts not only helps you to read a chart, crucially it allows you to understand the information and use it to navigate safely

About the AuthorVice Admiral Paul Boissier joined the Royal Navy in 1974, volunteering for service in submarines, he served as Navigating Officer in the nuclear-powered Submarine HMS Sceptre before taking command of HMS Onyx in 1985. He served as Deputy Commander of NATO Naval Striking and Support Forces Southern Europe, based in Naples and is now Deputy Commander-In-Chief Fleet & Chief of Staff (Headquarters).

Understanding a Nautical Chart A Practical Guide to Safe and Enjoyable Navigation PAUL BOISSIER

The quickest and easiest way to an immediate and clear understanding of the information on the nautical chart

Also Available

Celestial Navigation978-0-470-66633-3, £11.99

Coastal and Offshore Navigation978-0-470-75390-3, £14.99

Practical Navigation for the Modern Boat Owner978-0-470-51613-3, £19.99

ISBN: 978-0-470-74913-5

PAGES: 160

PRICE: £16.99

BINDING: Paperback



Tom Cunliffe

• Master the sextant in simple steps• Access to online video tutorials and calculation sheets• Navigate by the sun, moon, planets and stars Re

vised

and u

pdate

d

87

recatalogued

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READERSHIP: Executives, managers, CSR staff and decision makers considering, working on or managing corporate responsibility initiatives, consultants, students

February 2011300pp978-0-470-64868-1cl £26.99

READERSHIP: CMOs, marketing executives, professors and students of executive education and MBA level marketing courses, adopters of Aaker’s textbooks February 2011384pp978-0-470-61358-0cl £26.99

Beyond Corporate ResponsibilityA Framework for Reimagining Sustainability and Business Success

CAROL SANFORDHarvard Business School

• A must-have book for those committed to Sustainable Business

• Shows leaders and managers how to make Corporate Responsibility an effective and valuable part of their business, adding to their competitive advantage and profitability while benefitting society and the planet

• By a leading expert working with Fortune 500 companies and providing real business examples and from a variety of companies

READERSHIP: Professionals in organizational behavior and design; executive education and mba courses in organizational behavior, leadership, organizational learning, organizational change, organizational psychology, human resources, consulting, and knowledge management

February 2011200pp978-0-470-47699-4cl £42.50

Brand RelevanceMaking Competitors Irrelevant

DAVID A. AAKERHaas School of Business

• Marketing guru David Aaker reveals how successful companies can keep their brands relevant

• Explains how brands can create a new category or subcategory (such as iPod or Cirque du Soleil) or can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic (such as Prius)

• Will enable businesses to seize the opportunity posed by market trends

READERSHIP: Higher education administrators, including deans, directors, vice presidents, provosts, and department chairs, faculty and students in graduate programs in higher education, especially courses on leadership and administration

February 2011256pp978-0-7879-8806-7cl £25.99

Organizational TrapsA Framework for Understanding Leadership, Culture and Organizations

CHRIS ARGYRISHarvard University, USA

• Traps are behavioural patterns created by human beings to both prevent embarrassment and be more effective

• The definitive work of thought leader Chris Argyris: this book provides multiple examples of Traps, drawing from business, government, and the classroom

• Each chapter will have key take-aways and questions for discussion and an Instructors Guide with teaching notes and examples will be provided online

Reframing Academic LeadershipLEE G. BOLMAN and JOAN GALLOSBoth of University of Missouri, Kansas City, USA

• The powerful tool of “reframing” can be applied to the challenges of higher education leadership

• The book uses the four frames (Structural, Human Resource, Political, Symbolic) developed by Bolman and Gallos to illustrate different views of academic leadership

• Focuses on the specific skills and understandings needed for effective leadership in higher education

• Based on Bolman’s incredibly successful Reframing the Organization

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READERSHIP: Leaders, managers, consultants and HR professionals

February 2011256pp978-0-470-93311-4 cl£15.99

Engaged LeadershipBuilding a Culture to Overcome Employee Disengagement

2nd Edition

CLINT SWINDALL

• Leadership expert Clint Swindall breaks leadership down into three areas, teaching readers how to be strong and effective in each

• Breaks down the art of effective leadership into three primary areas that all great leaders must master to achieve uncommon results: Directional leadership, Motivational leadership, Operational leadership

• Coaches readers to attain excellence in all three through first-hand stories, proven practices, and inspirational guidance

READERSHIP: Professionals involved in the delivery of e-learning

February 2011978-0-470-91382-6cl £50.00

Michael Allen’s 2011 e-Learning AnnualMICHAEL W. ALLEN

• E-Learning has gained widespread acceptance and is now the fastest growing sector of corporate learning

• Presents a mix of content that spans the full spectrum of technology-based learning, with additional content that is available online

• Year after year, the annual discusses emerging trends; showcases E-Learning innovation; presents best-practices; tackles big-picture, strategic issues; and provides a host of useful tips and techniques

READERSHIP: Facilitators, Trainers, HR, and OD professionals looking for a leadership development program or to augment an existing program

February 20118pp978-0-470-53711-4pr £8.99

Courageous Leadership ProfileBILL TREASURERGiant Leap Consulting

• Help leaders build their own courage and teach them strategies and techniques for building courage in their constituents

• This self-rated 30-item survey assess participants on which of three types of courage (TRY, TRUST, TELL) they use most often, and which they need to use more

• Developed in conjunction with the Courageous Leadership Workshop

READERSHIP: Facilitators, Trainers, HR, and OD professionals looking for a leadership development program or to augment an existing program

February 201164pp978-0-470-53713-8pr £32.99

Courageous LeadershipA Program for Using Courage to Transform the Workplace Participant Workbook

BILL TREASURERGiant Leap Consulting

• This participant workbook is part of a training package that teaches leaders how to counteract fear and adversity in the workplace

• A step-by-step approach to building the leader’s courage and that of their constituents

• This Workbook can be used in a 1/2-day or full-day workshop

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Supply Chain as Strategic AssetThe Key to Reaching Business Goals

VIVEK SEHGAL

• The book starts by summarizing the current literature on business, functional (supply chain), and technology strategies. It then establishes a case for why none of these strategies in isolation can create the competitive advantage needed to achieve the goals of the business and why they must be aligned and must work together to be effective

• Every argument in the book is supported with cases from the industry

• The book concludes by consolidating the lessons learned and implementation guidance on how the 3 strategies can be pulled together resulting in a strategic roadmap

READERSHIP: Managers, executives, supply chain professionals, CIOs

February 2011336pp978-0-470-87477-6cl £42.50

READERSHIP: Managers and CXOs

February 2011336pp978-0-470-92043-5cl£33.99

The Leading-Edge Manager’s Guide to SuccessStrategies and Better Practices

DAVID PARMENTERWaymark Solutions, Wellington, New Zealand

• This book examines the baggage that most managers have and then helps them to understand the personal traits that can limit their potential

• It guides the reader through the pathway of self development then takes them through management better practices providing many implementation tools

• The book is divided into parts that examine practices managers need to master as they climb the management mountain, culminating in what makes a CXO special

The Executive’s Guide to Enterprise Social Media StrategyHow Social Networks Are Radically Transforming Your Business

MIKE BARLOW and DAVID B. THOMASwww.cumuluspartners.com, USA; SAS, USA

• Social media has already transformed society. Now it is poised to transform business at every level of the organization

• This book is an executive “bible” for social media strategy planning and development for internal use within a company

• Through the use of in-depth interviews with leading companies using this strategy, the author provides both how-to advice as well as best practices on how creating an enterprise social network strategy

READERSHIP: Top executives and senior managers at large organizations

February 2011224pp978-0-470-88602-1cl £30.99

Managing Value in OrganizationsAligning Business Processes, People, and Technology

GEARY A. RUMMLER and ALAN RAMAIS

• Provides a management-friendly framework for developing a value-focused Business Process Architecture that executives and managers can understand and use to drive strategy

• The book gives a preliminary description of the SOE (Stabilize, Optimize, Exploit) phase, and covers the dimensions of the model

• The book dissects each phase of the model, and describes what is accomplished along each dimension, the criteria to reach the next phase, and the key challenges of each phase in detail

READERSHIP: Executives (including CIO), business management and performance consultants, and managers in the fields of business, health care, public administration, HR & OD professionals, quality professionals, project managers, information technology professionals

February 2011275pp978-0-470-19233-7 cl£26.99

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Introduction to Islamic Banking and Finance and The Islamic Banking and Finance WorkbookStep-by-Step Exercises to help you Master the Fundamentals of Islamic Banking and Finance

Two Volume SetFebruary 2011394pp978-1-119-98995-0cl£55.00

Introduction to Islamic Banking, Finance and The Islamic Banking and Finance Workbook and Case Studies in Islamic Banking and FinanceThree Volume SetFebruary 2011594pp978-1-119-98996-7cl£90.00

READERSHIP:Finance practitioners and academics interested in Islamic finance February 2011200pp978-0-470-97801-6cl£39.99

Case Studies in Islamic Banking and FinanceBRIAN KETTELLSpecialist trainer and consultant in Islamic banking and finance, London, UK

• The first case study based guide to Islamic banking and finance. Based around 13 individual cases, the book stimulates discussion and develops the reader’s understanding of Islamic finance by contrasting their existing theoretical knowledge against practical examples

• The cases cover important topics such as Islamic finance, including Ijara and Musharaka contracts, Islamic mortgages for home finance, financing and leverage

• Each chapter concludes with a set of questions designed to test the readers understanding of each case, with suggested solutions at the end of the book

READERSHIP:Finance practitioners and academics interested in Islamic finance and alternative investments February 2011144pp978-0-470-97805-4cl£26.99

The Islamic Banking and Finance WorkbookStep-by-Step Exercises to help you Master the Fundamentals of Islamic Banking and Finance

BRIAN KETTELLSpecialist trainer and consultant in Islamic banking and finance, London, UK

• The first practical workbook of its kind that promotes the understanding of Islamic banking and finance by allowing readers to self-test their knowledge of Islamic finance and banking concepts

• It tests the information covered in An Introduction to Islamic Finance and Banking although it can also be used as a general workbook independent of the core book

• The Workbook includes a full answer, key and brief chapter summaries and learning objectives, making the information that readers attain from An Introduction to Islamic Banking and Finance that much more valuable

READERSHIP:Finance practitioners and academics interested in Islamic finance and alternative investments February 2011250pp978-0-470-97804-7cl£34.99

Introduction to Islamic Banking and FinanceBRIAN KETTELLSpecialist trainer and consultant in Islamic banking and finance, London, UK

• A straightforward introduction to the core concepts of Islamic finance. This is the first guide to Islamic Finance with an accompanying workbook, enabling readers to self-test on Islamic concepts, supporting the high demand for training in this area

• Introduction to Islamic Banking and Finance is a complete guide to the key characteristics of Islamic banking and finance, and how they differ from their Western counterparts. It looks at all aspects of Islamic banking, including detailed chapters on its creation through to explanations of Murabaha and Musharaka contracts, Ijara and Istisna a financing methods, as well as Salam and Takaful insurance. Finally the book takes a look at Sharia’a law and Sharia’a boards, indicating the roles and responsibilities that come with membership. •• Lead Title

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Intermediate Structured Finance ModelingFast Track VBA and Access

WILLIAM PREINITZ and MATTHEW NIEDERMAIERBoth formerly at Citigroup, USA

• This book provides a pragmatic, hands-on, no-nonsense approach to reaching an Intermediate Level of sophistication as a financial modeller

• The core concept of the book is that of a practical and progressive extension of modeling and financial techniques learned in the first book, A Fast Tract to Structured Finance Modeling, Monitoring and Valuation

• The thrust of the contents is to apply the basic level organizational, coding, modeling, and financial skills already developed and extend these principals in a step-by-step progressive manner to new and more powerful applications

READERSHIP: Analyst, Associate, and Vice-President levels of a typical bank

February 20111008pp978-0-470-56239-0cl£85.00

READERSHIP: Financial analysts, investment analysts, portfolio managers, asset allocators, graduate students

SERIES: CFA Institute Investment Series

February 2011224pp978-0-470-91582-0pr £26.99

InvestmentsAnalysis and Portfolio Management Workbook

MICHAEL G. MCMILLIAN and JERALD E. PINTOTRM Services

• Financial analysts must have a broad understanding of the financial markets from structure, organization, and efficiency to portfolio management, risk and return, and planning and construction

• This workbook, designed to supplement Investments: Analysis and Portfolio Management provides users with learning outcomes, summaries, and question and answer sections for each chapter in the main book

• Busy professionals can self study to a stronger understanding of core investment topics

InvestmentsPrinciples of Portfolio and Equity Analysis

MICHAEL G. MCMILLIAN and JERALD E. PINTOTRM Services

• A comprehensive guide to investment analysis and portfolio management by an expert team from the CFA Institute

• The book provides the broad-based knowledge professionals and students of the markets need to manage money and maximize return

• Investments provides readers unparalleled access to the best in professional quality information on investment analysis and portfolio management

READERSHIP: Financial analysts, investment analysts, portfolio managers, asset allocators, graduate students

SERIES: CFA Institute Investment Series

February 2011720pp978-0-470-91580-6cl £65.00

The Small-Cap AdvantageHow Top Endowments and Foundations Turn Small Stocks into Big Returns

BRIAN BARESChief Investment Officer of Bares Capital Management, Inc, USA

• The Small-Cap Advantage encompass two broad topics that are interrelated

• It discusses the advantages and challenges of actively managing small cap securities

• It also discusses how “endowment model” institutions (think Yale) can evaluate and engage outside managers for their small cap allocations

• Looks at the pros and cons of various strategies in the small cap space, and details how these varying strategies would fit into a modern endowment model portfolio

READERSHIP: Institutional investors, endowments and foundations

March 2011224pp978-0-470-61576-8cl £33.99

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Option Spread TradingA Step-by-Step Guide To Strategies and Tactics

RUSSELL RHOADSInstructor, Chicago Board Options Exchange

• Option Spread Trading provides a comprehensive, easy-to-understand explanation of option spreads, and will show traders how to select the best spread strategy for any given market outlook

• All manner of spreads are covered, from calendar or horizontal spreads, to vertical and diagonal spreads

• The book also includes exercises and examples so readers can test and reinforce their knowledge

READERSHIP: Active individual traders and investors, and professional investors


February 2011336pp978-0-470-61898-1cl £42.50

READERSHIP: Quantitative portfolio managers including hedge fund managers; financial engineers, consultants, and academic researchers

February 2011400pp978-0-470-48235-3cl £75.00

Financial Models with Levy Processes and Volatility ClusteringSVETLOZAR T. RACHEV, YOUNG SHIM KIM, MICHELE L. BIANCHI and FRANK J. FABOZZIUniversity of California, Santa Barbara, USA; School of Management, University of Karlsruhe and the Karlsruhe Institute of Technology, University of Bergamo, Yale University, USA

• In this book, authors Rachev, Kim, Bianchi, and Fabozzi present readers with the notions of risk and their corresponding performance measures

• They cover a wide range of applications to financial risk management and share with readers how to implement the applications they bring forth using professional software

• In addition to theory and application, the authors give readers a host of new approaches to portfolio optimization and trading strategies professionals

No-Hype Options TradingMyths, Realities, and Strategies That Really Work

KERRY GIVENParkwood Parkwood Capital, LLC, USA

• No-Hype Options Trading provides independent traders with the straight truth on how to trade the options market

• In contrast to options promoters who present a false picture of how easy it is to generate triple digit returns, author Kerry Given provides realistic strategies to consistently generate income every month

• The book focuses on strategies that will produce reliable income, with relatively little risk, and can be easily implemented and managed by a part-time trader

READERSHIP: Individual and professional traders


February 2011224pp978-0-470-92015-2cl £42.50

Fundamentals of the Fund IndustryHow Your Money is Managed

ROBERT POZEN, THERESA HAMACHER and DON T. PHILLIPSMFS Investment Management®, USA; NICSA, USA; Texas A & M University, USA

• From organization to qualitative assessments, Fundamentals of the Fund Industry explains all the facets of the industry and how to assess mutual funds as part of an overall investment plan

• Explains critical judgment for evaluating how a fund will do in the future including what to look for when reading a prospectus, shareholder reports, and third party reviews

• Authors Robert Pozen of MFS Investment Management and Theresa Hamacher of NICSA offer the most in depth look at mutual funds in the industry

• They explain how to sort by major asset class and then how to sort into subcategories based on specific types of securities or investment approach

READERSHIP: Institutional investors, individual investors, shareholders

February 2011576pp978-0-470-63425-7cl £50.00

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Wiley Not-for-Profit GAAP 2011Interpretation and Application of Generally Accepted Accounting Principles

RICHARD F. LARKIN and MARIE DITOMMASOPrice Waterhouse; DiTommaso & Ruppel, New Jersey, USA

• Wiley Not-for-Profit GAAP annual is a comprehensive accounting and financial reporting guide for use by not-for-profit organizations and their auditors in preparing financial statements in accordance with generally accepted accounting principles (GAAP)

• Provides extensive coverage of the recent accounting pronouncements affecting not-for-profit organizations

• Discusses all the generally accepted accounting principles that all entities must follow

READERSHIP: Financial personnel of not-for-profit organizations responsible for accounting and financial reporting

February 2011328 pp978-0-470-55445-6pr £65.00Replaces ISBN 978-0-470-45325-4

READERSHIP: Auditors, all those who apply international standards on auditing globally, financial accountants

February 2011512pp978-0-470-66112-3cl £65.00

Interpretation and Application of International Standards on AuditingSTEVEN COLLINGSLeavitt Walmsley Associates, Bolton, UK

• This book eliminates the complexities contained within the International Standards on Auditing and gets to the heart of what it is that auditing standards want from auditors

• Offering practical guidance on how these often difficult to interpret standards apply to practice, the author addresses all the ISAs as reissued as part of the clarity project, giving illustrative examples of how they are applied in real life practice

• Ideal for auditors and financial accountants, the book also covers the regulatory framework of auditing and provides a summary of the five ethical standards as mapped by the IAASB

Wiley Interpretation and Application of International Financial Reporting Standards 2011BARRY J. EPSTEIN and EVA K. JERMAKOWICZCheckers, Simon & Rosner, Chicago, USA; Tennessee State University, USA

• For many years, the International Accounting Standards Board (IASB) has been working to develop a set of accounting standards that can be used to bring about uniformity in financial reporting around the world

• Wiley IFRS 2011 provides the necessary tools for understanding the IASB standards and offers practical guidance and expertise on how to use and implement them

• Written by two well-known international experts on the subject with hands-on experience in applying these standards, this book is an indispensible guide to IFRS compliance for financial statement preparers and users

READERSHIP: Certified public accountants, chartered accountants, “first time adopters of IFRS” in countries within the European Union, financial statement preparers and users

February 20111344pp978-0-470-55442-5pr £90.00Replaces ISBN 978-0-470-45322-3

The Trading CourseTechnical Analysis, High-Probability Set Ups, and Execution Tactics

COREY ROSENBLOOMwww.afraidtotrade.com

• The Trading Course provides aspiring traders with a detailed description of methods to analyze markets, spot profitable trading opportunities, and execute trades properly

• While the book references a variety of methodologies (Candlesticks, Elliott Wave, Dow Theory, momentum indicators, etc.) the emphasis will be applying the method to identify good trades without overwhelming the readers

• The majority of chapters include end-of-chapters questions and answers to ensure mastery of the materials

READERSHIP: Active individual and professional traders


February 2011336pp978-0-470-59459-9cl £42.50

•• Lead Title

96

READERSHIP: Psychologists, social workers, substance abuse counsellors, counsellors, therapists; graduate social work and counselling courses focused on substance abuse

February 2011320pp978-0-470-62193-6pr £36.99

Treating Adult Substance Abuse Using a Family Behavior Therapy ApproachA Step by Step Approach

BRAD DONOHUE and DANIEL N. ALLENBoth of University of Nevada, Las Vegas, USA

• Family Behaviour Therapy (FBT) is an evidence-based treatment that helps adult substance abusers address not only their drug and/or alcohol abuse, but also their co-existent problem behaviours

• Donohue and Allen are the premier researchers and practitioners of FBT

• Includes handouts and worksheets (in both printed and electronic forms), case studies to illustrate the themes of each chapter, and protocol checklists

READERSHIP: Geropsychologists; psychologists, counsellors, social workers, psychiatrists and other mental health professionals who treat older adult clients


The Older Adult Psychotherapy Treatment Planner2nd Edition

DEBORAH W. FRAZER, GREGORY A. HINRICHSEN and ARTHUR E. JONGSMAElderCare, Philadelphia, USA; Albert Einstein College of Medicine, New York, USA

• Enables clinicians to quickly and easily develop formal treatment plans, this book includes over 1,000 prewritten treatment goals, objectives, and interventions - plus space to record your own treatment plan options

• New edition features empirically supported, evidence-based treatment interventions

• Organized around 32 main presenting problems, including borderline

READERSHIP: Parents, teachers, everyone who works with preschool kids, graduate school professors and students

February 2011288pp978-0-470-49898-9pr £11.99

Your Successful PreschoolerTen Skills Children Need to Become Confident and Socially Engaged

ANN E. DENSMORE and MARGARET L. BAUMAClark University

• Shows how to use the latest brain and neuroscience to help your preschool kids flourish individually and socially, during the important window of three to five years old

• Encourages activities that promote maximum interpersonal connection, building synapses and circuits that will last a lifetime

• Features questions, self-tests, tips, techniques, and systems for understanding your preschool child, with custom activities to fit their needs

READERSHIP: Business managers, CEOs, CFOs, CIOs, treasurers, controllers

February 2011256pp978-0-470-88129-3cl £45.00

The Complete Guide to Knowledge Management A Strategic Plan to Leverage Your Company’s Intellectual Capital

TUVYA RONEN and EDNA PASHEREdna Pasher PhD & Associates, Tel Aviv, Israel; RAFAEL, Tel Aviv, Israel

• Addresses all those topics in knowledge management that a manager needs to ensure organizational success

• The book proceeds through an intellectual journey into knowledge management, beginning with an understanding of the concept of intellectual capital and how to establish an appropriate culture

• The chapters are composed of short theoretical explanations and practical methods that the manager can utilize, based primarily on hands-on author experience

97

READERSHIP: Students and professionals preparing for careers in all areas of health services

February 2011512pp978-0-470-38534-0pr £57.50

Value by DesignDeveloping Clinical Microsystems to Achieve Organizational Excellence

EUGENE C. NELSON, PAUL B. BATALDEN, MARJORIE M. GODFREY and JOEL S. LAZARDartmouth Medical School, USA

• The clinical microsystems model is THE approach for quality improvement in health care

• The book combines theory and principles for assessing and improving front-line clinical units with practical tools and methods that have been field-tested and refined over time based on observations and feedback

• The approach can be adapted to virtually any kind of health care delivery system

READERSHIP: Clinical, counselling, and school psychologists, neuropsychologists, graduate students in these fields, psychometrists, educational diagnosticians

February 2011288pp978-0-470-62196-7pr £24.99

Essentials of WMS-IV Assessment LISA W. DROZDICK, JAMES A. HOLDNACK and ROBIN C. HILSABECKPearson Assessments; Pearson Assessments; South Texas Veterans Health Care System and University of Texas Health Science Center, USA

• Equips mental health practitioners with all the information they need to administer, score, and interpret the fourth edition of the Wechsler Memory Scales

• Integrates WMS-IV data with other measures of cognitive ability and memory for adults, to aid professionals in examining the relationship between an individual’s memory and intellectual functions

• Packaged in popular Essentials format with user-friendly features such as “Caution”, “Don’t Forget”, and “Rapid Reference” boxes and “Test Yourself” questions at the end of each chapter

READERSHIP: Psychiatrists, psychologists, psychotherapists, group therapists, social workers, counsellors, land other mental health professionals; law enforcement; teachers; students


Understanding, Assessing and Rehabilitating Juvenile Sexual Offenders2nd Edition

PHIL RICHStetson School, Massachusetts, USA

• This thoroughly updated edition provides a reliable resource for the assessment, treatment, and rehabilitation of juvenile sexual offenders

• Guides mental health professionals through the breadth of assessment and treatment methods available for working with this special population

• Through exploring fundamental beliefs about juvenile sexual offenders, Phil Rich gives insight into the underlying problems, behaviours, and factors that contribute to sexual offending, while encouraging practitioners to develop new ideas and methods to meet their specific clinical orientations and experiences

READERSHIP: Mental health providers who deal with the military, social workers, marriage and family therapists, clinical psychologists

February 2011384pp978-0-470-89052-3pr £36.99

The Veterans and Active Duty Military Psychotherapy Homework PlannerJAMES R. FINLEY and BRET A. MOOREPrivate Practice, Albuquerque, New Mexico; San Antonio, Texas, USA

• Provides an array of ready-to-use, between-session assignments tailored to the unique needs of veterans, active duty soldiers, and their families

• Homework assignments and exercises are keyed to the behaviourally-based presenting problems from The Veterans and Active Duty Military Treatment Planner

• Tailored to address the needs of this patient population, including combat and operational stress reaction, post-deployment reintegration, attention and concentration deficits, PTSD, and depression

98

The English Teacher’s Survival GuideReady-To-Use Techniques & Materials for Grades 7-12

2nd Edition

MARY LOU BRANDVIK and KATHERINE S. MCKNIGHT

• The best-selling guide for teachers of English Language Arts, fully revised and updated!

• New edition includes a wealth of new material, including tips for teaching English language learners, teaching with technology (blogs, wikis, and more), sample teaching units, and more

• The second edition includes completely updated education terminology; coverage of technology in the classroom; strategies for working with reluctant readers; advice for teaching English language learners; sample teaching units; and more

READERSHIP: English language arts teachers in grades 7-12; reading specialists; tutors


READERSHIP: Social workers and other mental health professionals working in health care; students in nursing, OT/PT, speech pathology, and public health; nurses, interns, residents, and other health staff

February 2011400pp978-0-470-50529-8pr £45.00

Improving Healthcare Through AdvocacyA Guide for the Health and Helping Professions

BRUCE S. JANSSONUniversity of Southern California, USA

• While vulnerable populations are most susceptible to lack of health care and inadequate services, all consumers are potentially at risk

• This book provides a framework that all health personnel-particularly front line staff-can use to advocate for the best health care and support to meet their clients’ unique needs

• Cases are provided from a wide range of health professionals and consumers

• Focuses on health care access and the treatment of vulnerable populations

100

What You Need to Know about StrategyJO WHITEHEAD

York Notes for the business world

This is the fourth title in Capstone’s new, essential business series What You Need to Know About - these accessible books will get anyone up to speed on a core business subject, fast. So, whether it be for a new job, a new responsibility, or a meeting with someone you need to impress, these books will tell you everything you need to get by as someone who knows their stuff. They contain the essentials, the basics, the foundation knowledge, the stuff you’re too embarrassed to ask. They’re about getting a broad, base knowledge of these subjects and getting it fast. They’re a cramming course in business basics.

What You Need to Know About Strategy contains:

• Who You Need to Know - All the key strategy figures and gurus

• Who Said It - Quotes from famous figures in the strategy world

• How You Need to Do It - Key tips for using the knowledge in each chapter practically in your everyday working life

• Where You Need to Go Online - Key websites and online strategy resources you should check out

• What You Need to Read - Suggestions for further reading for each topic throughout the book

• If You Only Remember One Thing - Short, fast summary lines for each chapter

About the AuthorJo Whitehead is Director of the Ashridge Strategic Management Centre and a Fellow of the Centre for Management Development at London Business School. He holds an MBA from Harvard Business School, and a PhD from London Business School. He is a co-author of the acclaimed book Think Again: Why Good Leaders Make Bad Decisions and How to Keep It from Happening to You (Harvard Business School Press, 2009).

Also Available

What You Need to Know about Business978-0-85708-115-5, £12.99

What You Need to Know about Economics978-0-85708-114-8, £12.99

What You Need to Know about Project Management978-0-85708-131-5, £12.99

ISBN: 978-0-85708-101-8

PAGES: 224

PRICE: £12.99

BINDING: Paperback


PUB MONTH: March 2011

101

Paul TiffanyManagement consultant and business academic

Steven PetersonFounder of Home Planet Technologies

Colin BarrowVenture capitalist and entrepreneur

Learn to: Put together a watertight business strategy

Plan achievable business goals

Take advantage of the latest technology and marketing trends

Business Plans

2nd EditionMaking Everything Easier!™

UK Edition

ISBN: 978-0-470-97626-5

PAGES: 380

PRICE: £16.99

BINDING: Paperback




Sage 50 Accounts For Dummies978-0-470-71558-1, £16.99

Business Plans For Dummies, 2nd Edition978-0-470-74717-9, £16.99

Understanding Business Accounting For Dummies978-0-470-99245-6, £17.99

Also AvailableAccurate bookkeeping is crucial to the success of every business – but few relish the task. This straight-talking guide walks readers through the basics of bookkeeping and offers practical guidance on using accounting software, keeping accurate financial records and producing financial reports. For this second edition we’ve answered reader’s requests to include more interactive bookkeeping exercises to help them practice their skills. With Bookkeeping For Dummies, 2nd Edition readers can take the pain out of the paperwork and balance the books.

Bookkeeping For Dummies, 2nd Edition:

• Is ideal for small business owners keeping their own books, employed bookkeepers and trainees

• Takes readers back to the basics of bookkeeping and explains where to start to help them keep complete and accurate financial records

• Covers the latest bookkeeping software and offers practical advice on using it

• Features new interactive bookkeeping exercises - with space to scribble calculations

• Includes tips on keeping the tax inspector happy

• Offers updated information on VAT and calculating it

About the AuthorJane Kelly is a chartered management accountant and author of Sage 50 Accounts For Dummies, Bookkeeping Workbook For Dummies and Accounting Workbook For Dummies. She teaches a wide variety of small business owners and employees the benefits of bookkeeping and using Sage accounting software.

Bookkeeping For Dummies 2nd Edition

JANE KELLY

The bestselling bookkeeping guide on the market has been fully updated to include the latest in bookkeeping practice

102

Nick GrahamDirector of consultancy and training company, Inspirandum Ltd

Learn to:• Revolutionise your project management

with PRINCE2

• Apply powerful planning techniques

• Use PRINCE2 controls to monitor your progress every step of the way

• Deliver quality projects on time and within budget

PRINCE2™

PRINCE2 2009 EditionMaking Everything Easier!™

John MarrinLeadership coach

Learn to:• Find your style of leadership

• Guide people through change

• Lead a team spread across different locations

• To become a better and more effective leader

LeadershipMaking Everything Easier!™












$19.99 US / $23.99 CN / £14.99 UK

ISBN 978-0-7645-5249-6

History

Go to Dummies.com®








Leadership

Last Name

Also Available

Leadership For Dummies978-0-470-97211-3, £15.99

PRINCE2 For Dummies, 2009 Edition978-0-470-71025-8, £21.99

Business NLP For Dummies978-0-470-69757-3, £15.99

ISBN: 978-0-470-97769-9

PAGES: 384

PRICE: £15.99

BINDING: Paperback




Being a good manager is vital to the success of every business but it can be intimidating and challenging and even more so in a tough economic times. Updated to cover the latest in cutting edge management thinking, this second edition offers both new and experienced managers all the tools and techniques they need to effectively manage in today’s challenging business climate.

Management For Dummies, 2nd Edition:

• Has been updated to include the latest trends in management thinking and recent developments in business technology

• Includes brand new sections covering globalisation, internationalisation, and managing in difficult times

• Is ideal for all levels of manager- new managers can find everything they need to know to be successful and experienced managers can find tips on shifting their perspectives and refreshing their management philosophies and techniques

• Features new information on developing leadership skills and integrating them into a management style

• Offers advice on handling change and crisis management

About the AuthorRichard Pettinger is a lecturer in Business Management at University College London, where he teaches a wide range of courses. Richard is the author of over thirty business and management books, including Managing For Dummies, Weekend MBA For Dummies and Competitive Strategy For Dummies.

Management For Dummies2nd Edition

RICHARD PETTINGER

The second edition of a business bestseller covering the latest management tools and techniques

103

Richard PettingerLecturer in Business Management at University College London

Learn to:• Successfully use the latest management

techniques, tools and technology

• Develop leadership skills and integrate them into your management style

• Manage a business and team through difficult times

• Become a great global manager

Management

2nd EditionMaking Everything Easier!™

UK Edition












$19.99 US / $23.99 CN / £14.99 UK

ISBN 978-0-7645-5249-6

History

Go to Dummies.com®








UK Edition

Title

Last Name

2nd Edition

Management For Dummies, 2nd Edition978-0-470-97769-9, £15.99

Work-Life Balance For Dummies978-0-470-71380-8, £15.99

Also Available

ISBN: 978-0-470-97211-3

PAGES: 352

PRICE: £15.99

BINDING: Paperback



It takes time and effort to develop a range of leadership styles which work for an individual and those around them, as well as discovering how to become comfortable leading others. Leadership can be a lonely occupation; Leadership For Dummies is the ideal companion. It explores the fine line between managing and leading, providing tips for making the most of leadership experiences and how to cope with the dilemmas and discomfort all leaders have to deal with.

Leadership For Dummies:

• Covers crucial information such as explaining what leadership is and what style of leadership people should be using

• Shows readers how to lead their friends whilst remaining their friend, how to lead change in a way that people accept and understand, when and where to draw the line and how to reflect on your experiences to become a better and more effective leader

• Is perfect for managers who are thrust into leadership positions for the first time as well as more experienced leaders who are looking for hints, tips and tricks to make a great impact and become great leaders

• Is also ideal for students on business and management courses and sports coaches and people who run community groups

About the AuthorDr. John Marrin is a leadership coach and organisation development specialist to a wide range of clients including large multinationals, privately owned businesses and public sector organisations. He is founder of Marwel & Co. which specialises in leadership development and employee engagement.

Leadership For DummiesJOHN MARRIN

Expert information on how to become a great leader!

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NEW RULESMARKETINGPR

The

of

&

—From the Foreword by R O B E R T S C O B L Ec o a u t h o r o f N a k e d C o n v e r s a t i o n s , S c o b l e i z e r . c o m

D AV I D M E E R M A N S C O T T

“You’re not supposed to be able to do what David Meerman Scott is about to tell you in this book.”

Completely

Revised & Updated

Second Edition

A B U S I N E S S W E E K B E S T S E L L E R

HOW TO USE SOCIAL MEDIA,BLOGS, NEWS RELEASES,ONLINE VIDEO, AND VIRALMARKETING TO REACHBUYERS DIRECTLY

ISBN: 978-0-470-97384-4

PAGES: 256

PRICE: £16.99

BINDING: Hardback



The New Rules of Marketing and PR, 2nd Edition978-0-470-54781-6, £13.99

Inbound Marketing978-0-470-49931-3, £16.99

Also AvailableThe internet has changed how most people do their jobs beyond recognition.Sometimes that’s quite exciting, and other times it’s pretty frightening. What is SEO anyway? What does affiliate marketing actually mean? Online Marketing – A User’s Manual has all the answers. Murray Newlands, an international expert on making the most of online marketing, tells you the basics behind the key aspects of online marketing, how you can use it, how you can use it even better, and looks at what the future might hold. With this book you’ll make more money, impress your colleagues, know your customers better and, best of all, never nod with that confused expression on your face again.

• One-stop-shop: Goes beyond social media

• Active author: Murray is well connected in online marketing communities with over 27,000 Twitter followers, his blog gets over 1000 hits a day

About the AuthorMurray Newlands (www.murraynewlands.com) is a leading UK and international digital marketing advisor. He owns and runs Affiliate Heat, an online marketing company. Murray has been described as “one of the gurus of international online marketing”.

Online Marketing A User’s Manual

MURRAY NEWLANDS

Everything you need to know about social media and more!

105

ISBN: 978-0-470-97763-7

PAGES: 320

PRICE: £18.99

BINDING: Hardback

TRIM SIZE: 234 x 156mm


Upside Down Mangement 978-0-470-68945-5, £12.99

The Rise and Fall and Rise Again978-1-906465-29-2, £7.99

Also AvailableThe UK Business Ambassador Lord Digby Jones was the former Director General of the CBI (2000–06) and Minister of State for Trade and Investment (2007–08). He is uniquely placed to comment on the role of business in the British economy and society, and does so in this book in his characteristic forthright style. A champion of UK PLC, Lord Jones analyses the problems and opportunities for UK business, domestically and globally. He speaks out on a range of issues including: the move from manufacturing to value-added products and services; protectionism and globalisation; taxation reform; and fundamental reform of the public sector. He pulls it together by promoting socially inclusive wealth creation. Reflecting on his experiences as a Minister in Gordon Brown’s Government of All Talents, and his time at the helm of the CBI, Digby offers government and business leaders a common sense approach for steering the UK back onto a winning course.

• A high profile media commentator, Lord Jones is regularly asked to comment on business and political issues, including the BBC, Today Programme, Panorama, Sky News, Question Time, The Guardian, Times, Telegraph and The Independent.

• Highly topical: following turbulent times for British business and the election of the coalition government

About the AuthorLord Digby Jones (www.digbylordjones.com) is an active cross bencher in the House of Lords and serves as Chairman of the International Business Advisory Board at HSBC and Corporate Ambassador for a number of other corporations. He is a highly sought after public speaker with engagements all over the world.

Fixing BritainHow UK PLC Can Reshape our Nation

LORD DIGBY JONES

Lord Digby Jones asks one question: Can we fix Britain? He says we can if we act now

106

ISBN: 978-0-470-97764-4

PAGES: 224

PRICE: £14.99

BINDING: Hardback



Anyone Can Do It 978-1-84112-765-1, £8.99

Also AvailableHoward Schultz was the first person to turn the aroma of a well-roasted coffee bean into a billion dollar retail operation. In 2000 he stepped down as CEO of Starbucks and became Chairman. Starbucks continued to prosper and financial results climb quarter on quarter. Until the quarter they didn’t.

By 2007, Starbucks had begun to fail itself. Decision by decision, store by store, customer by customer, Starbucks was losing some of the signature traits it was founded on.

In 2008 Howard Schultz returned as CEO.

Onward is the story of what happened next…

• Inspiring corporate turnaround story: Onward reveals how Starbucks has achieved profitability and sustainability without sacrificing humanity during the most tumultuous economic period of the company’s history.

• Lessons for business sustainability: Schultz identified 5 areas that were crucial to the battle of survival: Self-induced problems, macro-financial environment, the new marketplace, the change of information flow (internet, social networking sites) and the company’s culture.

• World-wide co-publication: Onward is being published simultaneously globally with international marketing support.

About the AuthorHoward Schultz is a businessman, and entrepreneur best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics. His previous book, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (978-0-78688-356-1) still sells on average 60 copies a month, 11 years on.

OnwardHow Crisis and Conviction transformed Starbucks

HOWARD SCHULTZ

When Starbucks began to fail, Howard Schultz stepped in. This is his inspiring story of how Starbucks became great again

107

Business Ethics For DummiesNORMAN E. BOWIE and MEG SCHNIEDER

The essential tools you need to deal with ethical dilemmas in business

In today’s world, it’s increasingly important for all businesses and government agencies to approach all that they do in an ethical manner. Packed with easy-to-understand explanations and examples, Business Ethics For Dummies is a helpful resource for students, professors, business owners, managers and CEOs who seek a clear understanding of the importance of ethics.

Business Ethics For Dummies:

• Covers topics such as conflicts of interest, trade secrets and insider trading, product safety and product liability, sexual harassment, diversity and much more

• Includes action steps for incorporating business ethics in the workplace

• Features a discussion of moral issues facing corporate America

About the AuthorsNorman E. Bowie has had a career in business ethics for many years and recently received the first life time achievement award in scholarship presented by the Society for Business Ethics. Meg Schneider is an award-winning writer.

ISBN: 978-0-470-60033-7

PAGES: 384

PRICE: £15.99

BINDING: Paperback



The Green to Gold Business PlaybookA Guide to Implementing Sustainable Business Practices

DANIEL ESTY, P.J. SIMMONS and PETER PRICE-THOMAS

The workbook companion to Green to Gold, a bestselling book in the green business category, to put theory into practice

This book seeks to build on the success of Green to Gold, which showed that business leaders have come to understand that (1) environmental issues have become a critical element of strategy, and (2) the environment is not just a burden but can also be an opportunity.

• Offers practical guidance on how to integrate environment and sustainability considerations into business plans and practices

• Deals exclusively with tools and strategies that have been proven to work in real-world businesses

• Provides businesses with the “know how” to enable them to create the business success they read of in Green to Gold

About the AuthorsDaniel C. Esty (New Haven, CT) is the co-author of the sustainable business bestseller Green to Gold (978-0-470-39374-1). P.J. Simmons (New York, NY; www.corporateecoforum.com) is the Chairman of the Corporate Eco Forum. Peter Price-Thomas (Cheltenham, UK) has worked on sustainability issues - with state and national governments, corporations, and multilateral agencies.

ISBN: 978-0-470-59075-1

PAGES: 288

PRICE: £16.99

BINDING: Hardback



108

The Ultimate Pitch17 Surefire Strategies to Get Exactly What You Want in Work and Life

JIM F. KUKRAL and LISA PICCARILLE

Use these proven pitching techniques to be more persuasive and get everything you want out of work and life

The Ultimate Pitch teaches readers how to get almost everything they want in business and life with proven pitching techniques that are applicable to every situation.

Readers will learn from:

• Successful case studies profiling businesses, brands, and individuals who have pitched their way to fame and fortune

• The psychology behind persuasion, pitching, presentation and perception

• Existing modern tools used to craft a great pitch

About the AuthorJim Kukral (JimKukral.com) is an award-winning blogger and professional speaker who focuses on building innovative Internet marketing projects. Lisa Picarille (LisaPicarille.com) is an editorial and content strategist.

ISBN: 978-0-470-64178-1

PAGES: 224

PRICE: £16.99

BINDING: Hardback



You Can’t Lead With Your Feet On the DeskBuilding Relationships, Breaking Down Barriers, and Delivering Profits

ED FULLER

The leader of Marriott International explains how he built Marriott into the World’s largest international hotel chain

In You Can’t Lead With Your Feet On the Desk, the leader of Marriott International explains how he built Marriott's global arm into the world’s largest international hotel chain, with lessons for managers in any cross-cultural business situation.

• Contains lessons for managers in any cross-cultural business situation

• Shows how to navigate cultural and language differences, unfamiliar geography, and frustrating bureaucracy

• Argues that the real secret to managing in any culture is much simpler and always the same – building personal relationships and long-term trust through face-to-face communication

About the AuthorEd Fuller (Marriott.com) is president and managing director of Marriott International, Inc, the world leader in hotel management.

ISBN: 978-0-470-87961-0

PAGES: 256

PRICE: £19.99

BINDING: Hardback



109

ISBN: 978-0-470-92327-6

PAGES: 256

PRICE: £16.99

BINDING: Hardback



The Now Revolution7 Steps to Becoming a Faster, Smarter, and More Responsive Company

AMBER NASLUND and JAY BAER

The real-time and the social web have fundamentally changed the way we communicate, this is your guide to how you can survive!

The Now Revolution gives businesses with intense demands on their time and resources a practical, 7-step blueprint that is supported by concise, real-world examples for transforming internal communication and processes in order to embrace and employ speed as a competitive advantage.

• The 7-step blueprint covers Corporate Culture; Response-Ability; Speed Skills; Team Structure; Internal Communication; Crisis Management; Success Metrics

• For each blueprint, the authors provide a detailed discussion of what you need to do to succeed in real-time, including detailed process recommendations, and case studies-mostly from small and medium-sized businesses.

• With the authors 7-step blueprint you will learn how to react to your customers, threats, and opportunities faster than your competition in today’s “always on” environment

About the AuthorsAmber Naslund (radian6.com altitudebranding.com) and is the Director of Community for Radian6. Jay Baer (convinceandconvert.com) is a world renowned social media strategy consultant.

ISBN: 978-0-470-91585-1

PAGES: 256

PRICE: £15.99

BINDING: Hardback



Chasing the Idea MonsterThe Market’s Almanac for Predicting Idea Epicness

STEFAN MUMAW

Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!

How do you develop solutions that rock? Ones that surpass their initial local purpose and grab an industry by its throat, quickly and efficiently turning interested parties into concept evangelists, propagating the core message and values of the idea in ways traditional distribution can’t reach, influencing behaviour and alters perceptions.

• The core of this book is the author’s method for the questioning of ideas, tearing them down to see if they have the potential to be big ideas or if they’re destined to die a painful death

• Dispenses the hallmarks of a monstrous idea by providing the author’s “idea measurement” tools in the form of seven primary questions to gauge its potential

• Contains warnings and anecdotes from some of the world’s most prominent creatives, marketing teams, and business professionals at all levels

About the AuthorStefan Mumaw (www.letitreign.com) is co-founder and Creative Director for Reign, a boutique ad agency working with companies such as Johnson & Johnson, Quiksilver, Coca-Cola, and Sony.

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ISBN: 978-0-470-62760-0

PAGES: 256

PRICE: £16.99

BINDING: Hardback



The Ten Times Rule The Only Difference Between Success and Failure

GRANT CARDONE

If you want to succeed and accomplish your business dreams— take what you normally do and multiply it by ten!

The Ten Times Rule is for anyone that does not want to rely on luck or chance and is looking to accomplish their business dreams. Grant Cardone shows readers exactly where to start, what to do and how to follow up each action with more action to achieve Massive Action results.

• If you want to succeed and accomplish your business dreams – take what you normally do and multiply it by ten!

• Introduces readers to the “Estimation of Effort” calculation that will ensure they exceed targets and make the Fourth Degree a way of life

• The Fourth Degree operates by following these action rules: Be obsessed; Fear is good; Be dangerous, Never safe; and much more

About the AuthorGrant Cardone (grantcardone.com and cardonegroup.com) is an international sales expert, sales trainer, motivational speaker and author. Grant’s advice is read weekly at Huffington Post. He has also been featured in Wall Street Journal, Reuters and more.

ISBN: 978-0-470-87900-9

PAGES: 224

PRICE: £16.99

BINDING: Hardback



How to Market to People Not Like You“Know It or Blow It” Rules for Reaching Diverse Customers

KELLY MCDONALD

Reach new and diverse customer groups and expand your market share

How to Market to People Not Like You will show readers how to grow business and profits by targeting new customers who are different from their core audience. It explains how to reach hearts, minds, and, ultimately, the wallets of unfamiliar customer segments by showing that you understand the ways in which their needs and values are different from another core group.

• Every marketer needs to understand the key value differences among customer groups: gender, race, age, lifestage, language preference, religion, political views, sexuality, and hobbies or special interests are all ways in which people’s differences are important

• By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers’ uniqueness, you are validating the importance of a consumer group

• Explains how to reach micro-segmented customer groups

About the AuthorKelly McDonald (www.mcdonaldmarketing.com) is the president of an award-winning advertising and marketing firm. Her agency’s clients include brands such as Toyota, Sherwin-Williams, Kimberly-Clark, Miller/Coors, Harley-Davidson and Nike.

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ISBN: 978-0-470-54867-7

PAGES: 384

PRICE: £18.99

BINDING: Hardback




The Leader’s Guide to StorytellingMastering the Art and Discipline of Business Narrative

Revised and Updated

STEPHEN DENNING

Leadership communication expert Steve Denning updates his bestselling book with new examples, updated techniques, and new chapters on narrative intelligence and the use of storytelling to create high-performance teams

The Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using tons of examples and how-to techniques, Denning explains how you can learn to tell the right story at the right time.

New to this edition:

• Updated examples and techniques, drawn from his training DVD

• New chapter on how to use storytelling to create high-performance teams

• New chapter on narrative intelligence and how the most successful leaders use stories, rather than Power Points, to get their ideas across

About the AuthorSteve Denning is a leading writer and consultant who consults to organizations in the US, Europe, Asia, and Australia in the areas of leadership, innovation, and business narrative.

Sales MasteryThe Sales Book Your Competition Doesn’t Want You to Read

CHUCK BAUER

• Based on real-world, real-time experience that gives salespeople in any industry inspiration to make more money in their career, close more sales and grow to be the sales leader they always wanted to be

• Gives readers a step-by-step path toward greater sales success and bigger commission checks

• Each chapter focuses on one important quality of salesmanship that will help salespeople actualize their individual potential as a prosperous seller

ISBN: 978-0-470-90019-2

PAGES: 240

PRICE: £16.99

BINDING: Hardback



Eliminate the Chaos at WorkThe 10-Step Process to Organize Your Workday

LAURA LEIST

• At long last, professionals will be able to take control of their workday

• Guides readers through a 10-step process for creating a comfortable workspace that make everyone’s office more productive, supported and in control

• Readers will discover how to produce logical, user friendly paper-management systems to ensure information is organized and easily retrievable; Create a procedure manual detailing your workflow systems; De-clutter paper files and much more

ISBN: 978-0-470-87899-6

PAGES: 256

PRICE: £15.99

BINDING: Hardback



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ISBN: 978-0-470-92764-9

PAGES: 256

PRICE: £18.99

BINDING: Hardback



The Crash CourseThe Unsustainable Future of our Economy, Energy and the Environment

CHRIS MARTENSON

• The Crash Course is a “doomsday” forecast of the future, with reasons for hope, and ways to prepare, presented in a way that is neither partisan nor fanatical

• It explains why the world’s present systems for the economy, energy, and the environment are unsustainable

• Balances a perspective of realistic urgency about the coming crisis, with substantive optimism

ISBN: 978-0-470-92844-8

PAGES: 300

PRICE: £19.99

BINDING: Hardback



Pre-CommerceHow Companies And Customers Are Transforming Business Together

BOB PEARSON and DAN ZEHR

• Explains how the exploding use of social media channels changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others

• Shows what executives must do to re-create the way their companies and interact with and learn from their customers, employees and competitors

• Includes interviews with Michael Dell, Sally Susman, Lee Scott, Marc Benioff, Paul von Autenreid, and others

ISBN: 978-0-470-92762-5

PAGES: 256

PRICE: £15.99

BINDING: Hardback



The Google ResumeHow to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or any Top Tech Company

GAYLE LAAKMANN MCDOWELL

• The Google Resume explains how to prepare for and land a dream job, technical or non-technical, with Google, Microsoft, Apple, or any top tech company

• The book instructs both students and professionals how to land a top tech job

• Students will learn what to study and how to prepare, and what career paths to seek, and it explains to job seekers, both technical and non-technical, how to make themselves stand out from the hoards of other candidates seeking jobs at a tech company

ISBN: 978-0-470-92843-1

PAGES: 200

PRICE: £16.99

BINDING: Hardback



Unusually ExcellentThe Nine Essential Skills for the Practice of Great Leadership

JOHN HAMM and MICHAEL S. MALONE

• Distilled and timeless leadership advice from former CEO and Silicon Valley advisor/coach John Hamm

• Thoroughly practical, day-to-day primer for achieving and maintaining their highest level of leadership, for today and for a lifetime

• Using a sports analogy, the author breaks the work of leaders into three parts: pregame: a matter of character; game day: a matter of competence; and postgame: a matter of consequence

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ISBN: 978-0-470-92010-7

PAGES: 256

PRICE: £18.99

BINDING: Hardback



Measure What MattersOnline Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

KATIE D. PAINE

• Explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies

• Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strength their bottom lines, and improve efficiencies all around

• Readers will learn how to collect the data that will help them better understand their competition, do strategic planning, understand their key strengths and weaknesses, and better respond to customer preferences

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KATHY LIEN

CURRENCYTRADING

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THE LITTLE BOOKof

How to Make Big Profitsin the World of Forex

VITALIY N. KATSENELSON

SIDEWAYSMARKETS

$

of

How to Make Money inMarkets that Don’t Move

F O R E W O R D B Y JOHN MAULDIN

THE LITTLE BOOK

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JAMES MONTIERForeword by JOH N M AU L DI N, Bestsel l i ng Au t hor of Bull’s Eye Investing

BEHAVIORALINVESTING

of

How Not to BeYour Own Worst Enemy

THE LITTLE BOOK

“ . . . a superb roadmap for successful investing and for wealth accumulation. Bravo.”

—Robert D. Arnott, Chairman, Research Affiliates, LLC and author of The Fundamental Index

ISBN: 978-0-470-92004-6

PAGES: 224

PRICE: £13.99

BINDING: Hardback



The Little Book of Behavioral Investing978-0-470-68602-7, £13.99

The Little Book of Sideways Markets9780-470-93293-3, £13.99

The Little Book of Currency Trading9780-470-77035-1, £13.99

Also AvailableBestselling authors Ben Stein and Phil DeMuth know that investors are bored with their typical 60/40 stock and bond portfolios and curious about whether some of the new variations going around might be right for them. At the same time, many alternative strategies are going down-market and opening to the retail investor. Stein and DeMuth recommend that investors look outside of the box to hedge funds, real estate, gold, commodities, and even art as sources of investment income. Alternative Investments are not just for the rich anymore. But which strategies make sense? Which ones add value and which ones should we take a pass on? How do we integrate them with the rest of our portfolios? How much should we use of which kind, and what kind of results can we expect when we do?

• Stein and DeMuth interview the leading experts in the industry, take you on a guided tour of this Ripley’s museum of new and strange offerings, explain in simple language how they work (or don’t work), and tell you how you can use them to manage risk and boost returns in the privacy of your own home

• The authors specialize in making the technical seem simple, the esoteric, accessible, and the dry, entertaining

About the AuthorsBen Stein (Los Angeles, CA) is a respected economist and can be seen weekly on Fox News. Stein is known to many as a movie and television personality, especially from Ferris Bueller’s Day Off and from his long-running quiz show, Win Ben Stein’s Money. Phil DeMuth (Los Angeles, CA) is Managing Director of Conservative Wealth Management LLC, a registered investment advisor to high-net-worth individuals, institutions and foundations.

The Little Book of Alternative InvestmentsBEN STEIN and PHIL DEMUTH

Media savvy and New York Times bestselling authors provide the details to succeed and profit with alternative investing

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Also Available

The Devils Casino9780-470-54086-2, £18.99

Bust9780-470-97611-1, £18.99

ISBN: 978-0-470-91900-2

PAGES: 368

PRICE: £11.99

BINDING: Paperback



“Harry Markopolos is a hero . . . The silver lining in the Madoff collapse, if there could be such a thing, is that for at least one moment in time, the SEC has been exposed. And for his role in making that happen, Harry Markopolos deserves all of our thanks.”from the Foreword by David Einhorn, President and Founder of Greenlight Capital author of Fooling Some of the People All of the Time

Now in paperback, this bestseller is the best exclusive story of the Harry Markopolos – lead investigation into Bernie Madoff and his $65 billion Ponzi scheme. While a lot has been written about Madoff’s scam, few actually know how Markopolos and his team-affectionately called “The Fox Hounds” by Markopolos himself, uncovered what Madoff was doing years before this financial disaster reached its pinnacle. Unfortunately, no one listened, until the damage of the world’s largest financial fraud ever was irreversible. Throughout the book, Markopolos and his Fox Hounds tell their first-hand story of investigating Madoff-with the help of bestselling author David Fisher.

• Provides a firsthand account of how Markopolos uncovered Madoff’s scam years before it actually fell apart

• Discusses how the SEC missed the red flags raised by Markopolos

• Describes how Madoff was enabled by investors and fiduciaries alike

• The only book to tell the story of Madoff’s scam and the SEC’s failings by those who saw both first hand

About the AuthorHarry Markopolos, is a former securities industry executive turned independent financial fraud investigator. David Fisher has been writing about an extraordinary variety of subjects for almost three decades.

No One Would ListenA True Financial Thriller

HARRY MARKOPOLOS

Harry Markopolos and his team of financial sleuths discuss first-hand how they cracked the Madoff Ponzi scheme

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The Day After the Dollar CrashesA Survival Guide for the Rise of the New World Order

DAMON VICKERS

As the global economy reaches as crosswords, author Damon Vickers books looks at the events leading up to and after a probable collapse of the dollar, and how we can still thrive and profit

We are at a crossroads of immense proportions. Nationally, internationally and globally we are living in a manner that is absolutely, unconditionally, irrevocably unsustainable. The book outlines what kind of events could trigger such a global economic collapse and describes probable events that could occur just prior to, during and immediately following such a collapse. Author Damon Vickers believes that by anticipating social trends and detecting potentially profitable areas for investing we might able to profit while supporting a sustainable future.

• What else can governments do to prepare to soften the fall?

• How can we lead the charge to introduce innovations and solutions to meet the inevitable challenges of new kinds of economic forces?

• Vickers believes we can steadily profit in our investments by changing our expectations and taking action to get in alignment with reality

About the AuthorDamon Vickers (New York, NY) is a money manager and media personality. He has a 25 year track record of articulating investment themes with striking clarity, and then holding his ground as the daily barrage of market noise forces others to falter.

ISBN: 978-0-470-91033-7

PAGES: 256

PRICE: £19.99

BINDING: Hardback



A History of the Modern Stock MarketOutsmart Wall Street From Your Couch

FISHER INVESTMENTS

From the trusted voices at Fisher Investments, this book is a look at the events that shaped the stock market through the 20th century and beyond

A History of the Modern Stock Market demonstrates that, through all of history’s turmoil in investing, “this time is never different”. The details change, but economic fundamentals and human nature don’t. So understanding the past can help you see the future more clearly. And seeing more clearly can help you invest better now and in the future.

• Includes a look at the evolution of US and global stock markets and how the modern investing landscape came to be

• Shows how major events impacted markets at the time, and their lasting legacy

• Details the history of major business cycles, bull and bear markets, regulatory trends, the global view, popular investing, financial innovation, and the most influential, outrageous, or just plain colourful market characters through time

About the AuthorFisher Investments is a respected investment management company which serves the needs of investors demanding superior performance, low fees and exceptional service. With over $34 billion under management, its clients include Fortune 500 companies, foundations and endowments, as well as thousands of high net worth investors.

ISBN: 978-0-470-28541-1

PAGES: 256

PRICE: £19.99

BINDING: Hardback



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ISBN: 978-0-470-92654-3

PAGES: 244

PRICE: £23.99

BINDING: Hardback



The Quest for AlphaThe Holy Grail of Investing

LARRY E. SWEDROE

The final word on passive vs. active investing

The Quest for Alpha takes on actively managed investment vehicles to see if they really do beat the market as its own game. Swedroe, through research, data, studies, and interviews, concludes that, in the long run, it’s impossible to outperform the market since the market is already highly efficient (meaning there’s no room to find long-term value).

• The book takes on the following sectors: Mutual funds; Pension plans; Hedge funds; Private Equity/Venture capital; Individual investors; Behavioural finance

• Investors are on the never-ending search for the Holy Grail. The financial equivalent of the quest for the Holy Grail is the quest for the money managers who will deliver alpha - returns above the appropriate risk-adjusted benchmark

• Ultimately, what this book proves is that there is no such thing

About the AuthorLarry E. Swedroe (St. Louis, MO) is principal and director of research for Buckingham Asset Management, which manages more than $1.9 billion in assets. Buckingham also provides turnkey asset management for some 110 financial advisory firms in the United States.

ISBN: 978-0-470-91813-5

PAGES: 320

PRICE: £9.99

BINDING: Paperback



Morningstar’s 30-Minute Money SolutionsA Step-by-Step Guide to Managing Your Finances

CHRISTINE BENZ

Quick financial advice for long-term financial stability-no matter where the stock market is heading

Morningstar’s Director of Personal Finance, Christine Benz, gives you the tools for tackling your money challenges. This practical guide breaks down important financial tasks into digestible, doable chunks-each task taking just 30 minutes or less. To keep your finances on track, you’ll also receive access to Benz’s exclusive online tools and worksheets that allow you to apply her principles to your specific financial situation.

• Lays out the tools to get organized, including setting up a system for tracking your money and important financial documents, setting financial goals, and developing a budget and financial plan

• Shows you how to match the right investments to your goals, whether you’re just making your first investment or have an established portfolio of securities, using time-tested investment strategies and Morningstar insights

• Coaches you on tackling other important tasks for a healthy financial life, such as estate planning and managing your taxes

About the AuthorChristine Benz (Chicago, IL) is director of personal finance for Morningstar. She is also editor of Morningstar Practical Finance.

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The Cul-de-Sac SyndromeTurning Around the Unsustainable American Dream

JOHN F. WASIK

The Cul-de-Sac Syndrome details the intimate connections between home ownership, economics, and the environment

The roots of the worst housing bust in generations lie in the mythology of the American dream: buy as much house as possible, move away from urban centres, home prices will always go up, the schools are “better”. The foundation of the dream itself is faulty; indeed, the desire that “every man have his castle” is bankrupting us.

• Wasik’s observations are firmly grounded in exclusive on-the-ground research, interviews with thought leaders, and the latest studies and statistics

• He exposes the untold truths about home ownership: “green” isn’t always so “green”, life isn’t cheaper after accounting for gas, water, and taxes, and modern suburban living isn’t so idyllic considering the toll it takes on our health

• He offers insights into ways to improve our current lifestyle: eco-friendly communities, rebuilding and reclaiming inner cities, improvements in home design, and more

About the AuthorJohn Wasik is a personal finance columnist for Bloomberg News and the author of several books. His most recent book, The Merchant of Power, was praised by Studs Terkel and well reviewed by the New York Times.

ISBN: 978-0-470-91808-1

PAGES: 208

PRICE: £9.99

BINDING: Paperback



Aqua ShockThe Water Crisis in America

SUSAN J. MARKS

Important book that brings to our attention the dire straits that America faces in the future because of water shortages and pollution of existing sources

The lack of water is no longer just a problem in the arid West. Drought, contaminated groundwater, overuse, and more have affected water supplies from Massachusetts to California, from Georgia to Wisconsin. Aqua Shock is a clear-eyed, objective look at how we arrived at this crisis point. Find out what’s happening to America’s shrinking water supply: the problems, the players, the complexities, and the possible solutions.

• Award-winning journalist Susan Marks uses real-life conflicts to show how the battle for water is being fought every day everywhere

• She draws on interviews with water experts, research from universities and think tanks, and studies from national and international governmental organizations

About the AuthorSusan J. Marks (Denver, CO) spent more than a dozen years at the Denver Post, primarily as Sunday business editor and special projects editor/business.

ISBN: 978-0-470-91806-7

PAGES: 226

PRICE: £9.99

BINDING: Paperback



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ISBN: 978-0-470-91817-3

PAGES: 352

PRICE: £9.99

BINDING: Paperback



Save BigCut Your Top 5 Costs and Save Thousands

ELISABETH LEAMY, DIANE SAWYER and ROBIN ROBERTS

Elisabeth Leamy, “Good Morning America” correspondent and ABC News columnist, reveals her tips for achieving unbelievable savings by “saving big”

In SAVE BIG (Not Small), Leamy puts saving in perspective. Her philosophy is to save a lot of money on a few things rather than a little bit of money on a bunch of things. Why give up life’s little pleasures when you can save more money by attacking a few big, boring expenses instead?

• Helps identify where you spend the most money so that you can save the most money. The top five costs are our houses, cars, credit, groceries, and healthcare

• Written by Good Morning America Consumer Correspondent Elisabeth Leamy

• Unlike most personal finance guides that stress the small stuff, every tip in this book has the potential to save you at least a thousand dollars

• Filled with fresh advice and insider secrets, this book will have you saving more in less time

About the AuthorsElisabeth Leamy (Washington, DC) is the Consumer Correspondent for ABC’s “Good Morning America” and a weekly columnist for ABCNews.com.

ISBN: 978-0-470-91901-9

PAGES: 400

PRICE: £9.99

BINDING: Paperback



The Bogleheads’ Guide to Retirement PlanningTAYLOR LARIMORE, MEL LINDAUER, RICHARD FERRI, LAURA F. DOGU and JOHN C. BOGLE

The Bogleheads are back-with retirement planning advice for those who need it!

Whatever your current financial situation, you must continue to strive for a viable retirement plan by finding the most effective ways to save, the best accounts to save in, and the right amount to save, as well as understanding how to insure against setbacks and handle the uncertainties of a shaky economy.

• Filled with valuable advice on a wide range of retirement planning issues-including some pearls of wisdom from Bogle himself

• Explains the different types of savings accounts and retirement plans

• Offers insights on managing and funding your retirement accounts

• Details efficient withdrawal strategies that could help you maintain a comfortable retirement lifestyle

• Addresses essential estate planning and gifting issues

About the AuthorsTaylor Larimore (Miami, FL), CCL. Mel Lindauer (Daytona Beach Shores, FL) is Forum Leader of the Vanguard Diehards on Morningstar.com. Richard A. Ferri (Troy, MI), CFA, is founder and CEO of Portfolio Solutions, LLC. Laura F. Dogu (Ciudad Juarez, Mexico) is a long time poster on Bogleheads forum. John C. Bogle (Byrn Mawr, PA) is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center.

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The Big JumpLindbergh and the World’s Greatest Air Race

RICHARD BAK

An exciting new book in the popular narrative nonfiction genre of adventure stories that pit man vs. nature, focusing on the early years of aviation and Charles Lindbergh

With Lindbergh’s dramatic flight across the Atlantic as its climax and centrepiece, this book will be a gripping narrative of the entire air race of 1927 that saw one of the twentieth century’s most thrilling personal achievements. Included are the stories of the other courageous men who sought the prize. A glorious era in aviation it was just is its infancy, and the first fearless pilots who risked their lives were the new heroes at a time when the world needed them.

• A colourful crew of characters in additions to Lindbergh, the cast includes Igor Sikorsky, explorer Robert Byrd, Floyd Bennett, Anthony Fokker and other early aviation stars

• An acclaimed Lindbergh biographer, Bak is an expert at narrative and crafts a highly engaging and exciting adventure tale

• Compelling central figure Charles Lindbergh “The Lone Eagle”, whose pull on our collective psyche remains strong, is one of the most intriguing figures of the 20th century and his flight one of the greatest personal achievements of all time

• This book explores romance of flying, mystique of the aviator, and rapid technological advances that made for a paradigm shift in the perception of the world

About the AuthorRichard Bak is a journalist and author of twenty-five books. He has received three ForeWord magazine Book-of-the-Year awards and two Emmys for his work and is a graduate of Eastern Michigan University.

ISBN: 978-0-471-47752-5

PAGES: 320

PRICE: £18.99

BINDING: Hardback



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ISBN: 978-0-470-97878-8

PAGES:

PRICE: £15.99

BINDING: Paperback




Football For Dummies978-0-470-68837-3, £15.99

Cricket For Dummies978-0-470-03454-5, £15.99

Rugby Union for Dummies, 2nd Edition978-0-470-03537-5, £15.99

Also AvailableGolf is a popular sport in the UK with an estimated 4 million players, and nearly 3 million viewers tuned in to watch the final stages of this year’s US Masters golf tournament. The UK has more golf courses (3000+) than any other country in Europe and this book is a valuable tool for men and women of all ages who want to know more about golf and improve their game.

Golf For Dummies, 2nd Edition:

• Contains step-by-step photos to show readers how to take strokes off their game by improving the technique of their swing and master the all-important putt

• Teaches readers the score on rules and etiquette, along with choosing golf clubs and balls

• Features information on how to take advantage of modern high-tech equipment

• Has coverage on getting and staying in golf shape and getting the most from lessons

• Also contains extensive information on where to play in the UK and Europe

About the AuthorPaul O’Hagan travels the world reporting on golf’s premier tournaments for Golf Monthly, the world’s oldest monthly golf magazine. He also gives expert instruction, interviews the top players, reviews the latest equipment and gives advice on where to play.

Golf For Dummies2nd Edition

PAUL O’HAGAN

Updated Europe-specific information on this popular sport

Scott MurrayFootball writer, The Guardian and FourFourTwo

Learn to:• Get to grips with the history, rules and

tactics of the game

• Perfect your skills and master star-player techniques

• Understand the club scene at home and abroad, from local tournaments to the World Cup

• Become a superfan and follow your team without missing a thing

FootballMaking Everything Easier!™

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Catholic Mass For DummiesREV JOHN TRIGILIO, JR., REV. KENNETH BRIGHENTI and REV. MONSIGNOR JAMES CAFONE

Easily accessible information on the Catholic Mass

Catholic Mass For Dummies provides readers with a step-by-step guide to understanding the Catholic Mass. Readers who have never attended Mass, individuals who need a refresher course and regular attendees can gain a new insight into the events, symbols, themes, history and language of the Mass.

Catholic Mass For Dummies:

• Outlines the order of Mass, providing both an introduction to Mass and a deeper exploration of the history, symbolism and meaning of the Mass

• Covers a variety of masses such as the standard Sunday Mass, weddings, funerals, holiday services and holy days of obligation, the Mass in Spanish and the Latin (Tridentine) Mass

About the AuthorsRev. John Trigilio and Rev. Kenneth Brighenti, PhD are the authors of Catholicism For Dummies, Women in the Bible For Dummies, and John Paul II For Dummies.

Also Available

Catholicism For Dummies 978-0-7645-5391-2, £15.99

ISBN: 978-0-470-76786-3

PAGES: 312

PRICE: £12.99

BINDING: Paperback



Trumpet For DummiesJEFFREY REYNOLDS

A comprehensive guide to mastering the trumpet, complete with a practise audio CD

This friendly guide teaches readers everything they need to know about playing the trumpet - from technique and caring for the instrument, to reading music and learning songs from different musical styles. Whether an aspiring professional or wanting to learn for fun, this book will have anyone making music in no time!

Trumpet For Dummies:

• Offers the ideal introduction to this popular and versatile instrument for both readers without any musical experience and those who are picking up the trumpet again

• Starts from how to hold the instrument through to how to get a good sound, how to read music and how to play songs in a variety of styles, all accompanied by the audio samples on the enclosed CD

• Features tips on how to buy or rent the best trumpet and information on how to care for the instrument

About the AuthorsJeffrey Reynolds is a trumpet teacher, conductor and performer. He has taught at all levels and has written articles about trumpet playing, conducting and teaching music.

ISBN: 978-0-470-67937-1

PAGES: 384

PRICE: £16.99

BINDING: Paperback



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Baseball Prospectus 2011BASEBALL PROSPECTUS

No fan or fantasy player is properly informed until they have the bestselling annual baseball preview: Baseball Prospectus

This bestselling guide to major league baseball is simply “the best book of its kind” (NY Times). The baseball bible for fantasy players and devoted fans, Baseball Prospectus can be relied upon to once again hit it out of the park.

• The 2011 edition contains critical essays on each of the thirty teams and player comments for some sixty players for each of those teams

• Each player’s statistics are projected for the coming season using Nate Silver’s amazing PECOTA projection system

• Baseball Prospectus annual is the industry leader among annual baseball guides

About the AuthorBaseball Prospectus is America’s leading provider of statistical analysis for baseball, combining entertaining commentary and accurate forecasting via books, blogs, articles, and a website.

ISBN: 978-0-470-62206-3

PAGES: 600

PRICE: £16.99

BINDING: Paperback




Fashion Drawing For DummiesLISA ARNOLD

The fast and easy way to learn the art of fashion drawing

For anyone who is an aspiring fashion designer, it is essential to be able to draw, prepare and present a fashion drawing. Whether readers have little or no prior drawing experience, this great book gives easy-to-follow, non-intimidating instructions for mastering the drawing skills needed to design like a pro.

Fashion Drawing For Dummies:

• Shows readers the rules and techniques of fashion drawing

• Teaches how to draw the human figure in different poses from multiple angles

• Features coverage on how to complement drawings with accessories, clothing and style

About the AuthorLisa Smith Arnold teaches art and drawing, including Fashion Illustration, at several colleges in Connecticut. She has also served as creative coordinator and fashion editor at several major publications.

Also Available

Fashion For Dummies 978-0-470-53926-2, £16.99

ISBN: 978-0-470-60160-0

PAGES: 384

PRICE: £16.99

BINDING: Paperback


PUB MONTH: March 2011Jill MartinTV personality and fashion expert

Pierre A. Lehu

• Put together outfits that work

• Know your body type and personal style

• Create a fun, functional wardrobe

• Navigate the worlds of color, pattern, and texture

IN FULL COLOR!

Learn to:

FashionMaking Everything Easier!™

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ISBN: 978-0-470-63000-6

PAGES: 288

PRICE: £16.99

BINDING: Hardback



Allergic GirlAdventures in Living Well with Food Allergies

SLOANE MILLER

Allergic Girl provides insights, scenarios, amusing personal stories and the inspiration necessary to live well with food allergies

Thirty years ago; severe food allergies were a rare diagnosis. Now, according to the Food Allergy and Anaphylaxis Network (FAAN), 12 million people worldwide are diagnosed with food allergies. Sloane Miller is a writer and advocate for people with food allergies and practices what she preaches.

• Miller dines out, attends family events, travels, and dates all with food allergies and explains how you can live the life you want to live without the worry of allergies

• Up to 25% of people believe they have food allergies

About the AuthorSloane Miller is an advocate and coach to the food allergic community she started popular blog allergicgirl.com and has been featured in The Wall Street Journal, Reader’s Digest and featured on websites such as CNN.com and ABCNEWS.com.

ISBN: 978-0-470-55091-5

PAGES: 272

PRICE: £17.99

BINDING: Hardback



Pick Your PoisonHow Our Mad Dash to Chemical Utopia is Making Lab Rats of Us All

MONONA ROSSOL

A chemist explains how many of the products we use every day are harming us and why governments does nothing to stop it

Did you know that “non-toxic” usually means “never tested”? Or that many green cleaners may be good for the environment, but terrible for you? Chemist and activist Monona Rossol goes under your sink to explain how the problem has developed over the last decade.

• Scientists have started linking our increased rates for cancer, autism, obesity, and asthma (among others) to chemical exposure within our bodies

• There’s enough here to frighten any parent or homeowner, but consumers looking to go healthy and green will not be able to do so without it

• A chemist explains how your clothes, your cleaning products, and even your kids’ toys could be killing you, in simple, easy to understand language

About the AuthorMonona Rossol is an industrial hygienist. She is a regular guest on the Leonard Lopate Show on NPR and has lectured and consulted in the US, Canada, Australia, England, Mexico and Portugal.

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ISBN: 978-0-470-49750-0

PAGES: 288

PRICE: £11.99

BINDING: Paperback



Wes CravenJOHN WOOLEY

An in-depth look at popular horror movie director Wes Craven and his films, featuring new interviews with Craven and never before published material

Wes Craven created the Nightmare on Elm Street franchise, making its villain Freddy Krueger one of the most iconic antagonists in horror movie history. Craven created the Scream franchise, which is now the highest-grossing horror movie franchise of all time.

• Wes Craven is the founder of two huge horror film franchises--Nightmare on Elm Street and Scream, the #1 horror franchise of all time

• Book will include all-new material based on author’s relationship with Craven

About the AuthorJohn Wooley has had a great deal of access to Wes Craven. He writes for the horror fan audience for such publications as Fangoria, the world’s leading horror-movie magazine and appears at many targeted horror film conventions.

ISBN: 978-0-470-52545-6

PAGES: 272

PRICE: £17.99

BINDING: Hardback



No More FatigueWhy You’re So Tired and What You Can Do About It

JACK CHALLEM

In this new book, Jack Challem explains why so many people feel chronically tired and how to overcome fatigue through his complete nutrition and lifestyle program

Here Challem tackles the issue of Fatigue Syndrome, explaining the reasons why so many of us feel tired - stress, eating habits, hormones, illness, and aging. The book provides a comprehensive program including meal plans, recipes, and a guide to appropriate supplements to reverse the syndrome and feel rejuvenated.

• Challem regularly writes for target-market natural health publications such as Let’s Live and Delicious

• Book includes a highly prescriptive program to alleviate the symptoms of Fatigue Syndrome

About the AuthorJack Challem is the author of several successful health books including Syndrome X and The Inflammation Syndrome. Challem is a leading natural health journalist he also runs a private nutrition practice and lectures nationwide.

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ISBN: 978-0-470-55090-8

PAGES: 320

PRICE: £17.99

BINDING: Hardback



The Familiar WarThe Story of Asymmetrical Conflict in Israel

GREG MYRE and JENNIFER GRIFFIN

How can millions of people make seemingly rational decisions that add up to an escalating and out of control war?

The West has, unfortunately, learned a lot about asymmetrical war in the past decade. However, we rarely draw lessons from, or apply our hard-won knowledge to, the longest running, most closely watched occupation and insurgency in the world: the Israeli-Palestinian conflict. Two long-time war correspondents present an insightful and thorough look at the war in Israel.

• The book takes a fundamentally different approach to the conflict in Israel, drawing conclusions about asymmetrical war that may apply to other conflicts and applying lessons from other conflicts there. For example, they show how, in a war zone, extremism becomes a virtue, and moderation a vice

• No two American reporters in the Middle East saw more, spent more time with Hamas, or pushed farther into diplomatic circles in the past decade than these two

• They know how to tell stories, and they can take readers where no other book has: into the minds of suicide bombers, inside Israeli tanks, into the life of a farmer whose field was cut in half by the security wall

About the AuthorsGreg Myre, former correspondent for the New York Times, and Senior Editor at National Public Radio’s Morning Edition. Jennifer Griffin is the national security correspondent for Fox News.

Smart Parenting for Smart KidsNurturing Your Child’s True Potential

EILEEN KENNEDY-MOORE and MARK S. LOWENTHAL

• Seven step program for parents who want to develop their child’s optimal potential without stifling their core personality, independence and natural ability to mature – answering the question “what should I do and what should I not do”

• Each chapter has specific strategies for helping parents help their kids without stifling, dominating, and discouraging them with critical or negative actions

• The approach is practical and useful, based on the authors years of clinical practice and experience

ISBN: 978-0-470-64005-0

PAGES: 288

PRICE: £11.99

BINDING: Paperback



Faces of Learning50 Powerful Stories of Defining Moments in Education

SAM CHALTAIN

• Everyone has a personal learning story, a time when they became actively engaged in their own education

• Readers will discover the elements of powerful teaching and learning through this bountiful collection of inspirational personal learning stories and will learn how they can apply them to their own education experiences

• Contribute your own learning story at rethinklearningnow.com

ISBN: 978-0-470-91014-6

PAGES: 120

PRICE: £13.99

BINDING: Hardback



128

ISBN: 978-0-470-92341-2

PAGES: 324

PRICE: £10.99

BINDING: Paperback



HB ISBN: 978-0-470-43326-3

It’s Really All About GodHow Islam, Atheism, Judaism Made Me a Better Christian

SAMIR SELMANOVIC

• To think of God as favouring any human group, would be simply unJewish, unChristian, unMuslim. A god would take a place of One God, without God on the outside, the inside crumbles

• For religion to recapture human imagination, Samir argues that the theology and practice of finding God in the other will have to move from the outskirts of religious experience to its heart

• Foreword by bestselling author Brian McLaren

The Hidden Gifts of HelpingHow the Power of Giving, Compassion, and Hope Can Get Us Through Hard Times

STEPHEN G. POST

• New research and insight reveals how reaching out and helping others can give us hope and greater happiness

• The generous outpouring of help and donations in response to the earthquakes in Haiti and Chile is a clear demonstration of this phenomenon, but what if we could be convinced to make helping others a way of life, even when times are hard?

• Stephen Post uses insights and research from evolutionary psychology, altruism, psychiatry, and the treatment of mental illness to prove the benefits of helping others

ISBN: 978-0-470-88781-3

PAGES: 208

PRICE: £13.99

BINDING: Hardback



Teaching Lab Science Courses OnlineResources for Best Practices, Tools and Technology

LINDA JESCHOFNIG and PETER JESCHOFNIG

• Designed to help higher education science educators transition from teaching face-to-face courses with on-campus lab components to online learning facilitation with progressive, off-campus science lab options

• This book will greatly reduce the time, work, and difficulty instructors face in accomplishing this transition

• Covers how teaching science online is different from other disciplines, getting administrative and faculty buy-in, negotiating internal politics and budget implications, using web 2.0 technologies and learning management systems

ISBN: 978-0-470-60704-6

PAGES: 160

PRICE: £18.99

BINDING: Paperback



Your Church in RhythmThe Forgotten Dimensions of Seasons and Cycles

BRUCE B. MILLER

• An entirely new way to think about what a church does and when it does it, helping to avoid burnout and frustration by church leaders

• Bruce Miller replaces the exhausting concept of balance with the idea of rhythm: churches, like people, need to give attention to different programs and ministries at different times, basically by attending to their seasons and cycles

• The book will help church leaders diagnose their problems and learn how to apply Miller’s seasonal/cyclical approach to solving them

ISBN: 978-0-470-59887-0

PAGES: 240

PRICE: £16.99

BINDING: Hardback



Now in Paperback

129

ISBN: 978-0-470-50521-2

PAGES: 128

PRICE: £11.99

BINDING: Hardback



101 Mojitos and Other Muddled DrinksKIM HAASARUD

Part of the 101 Cocktail series, this full-colour book starts with the traditional cocktail as inspiration and takes it in a different direction. Featuring exciting flavours like the Grand Mango Mojito, the Sparkling Raspberry Mojito and the Watermelon-Basil Mojito, the one thing all of the recipes have in common is the muddling - a bartending technique of blending together fresh fruits and herbs to bring out amazing flavours in cocktails.

ISBN: 978-0-470-18258-1

PAGES: 336

PRICE: £16.99

BINDING: Hardback



Italian Cooking at Home with The Culinary Institute of AmericaTHE CULINARY INSTITUTE OF AMERICA

This sumptuous full-colour guide to cooking all things Italian in the home kitchen will win over both new and experienced cooks with authentic and inventive recipes, step-by-step guidance and photos and mouth-watering flavours. It covers vast and varied dishes from snacks and pasta to dinner and desserts, making it the perfect Italian primer for intimate dinners at home as well as for entertaining at large family gatherings.

ISBN: 978-0-470-62623-8

PAGES: 176

PRICE: £16.99

BINDING: Paperback



Scrappy Quilts20 Favorite Projects from the Editors of American Patchwork and Quilting

BETTER HOMES & GARDENS

Scrap quilts are a fabric lover’s dream with a variety of patterns and prints combining to create lively quilts that invite attention.

This great book offers:

• Full-size patterns for 20 quilts including easy assembly instructions and schematic illustrations showing quilt layouts

• Ideas and inspiration for making the most of leftover fabrics, including colour and design guidance

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ISBN: 978-0-470-71190-3


ISBN: 978-0-470-71191-0


PAGES: 192



The Thinking Hand978-0-470-77929-3, £24.99

Also AvailableArchitecture is usually analyzed and taught as a discipline that articulates space and geometry, but the mental impact of architecture arises significantly from its image-quality that integrates the various aspects and dimensions of experience into a singular, internalized and remembered entity. The four main parts of this book look at: image in culture; the nature of the image and imagination, and the specific characteristics of the artistic image; concluding with the architectural image.

• The Embodied Image is to be illustrated with between 45 and 60 paired images, which will be diverse in subject ranging from scientific images to historic artistic and architectural masterpieces, and contemporary architectural and artistic works

• Pallasmaa addresses the topical subject of the place of the mental image in architectural culture at a time that mobile technologies have made the image and the moving image ever more pervasive and accessible

• Applies some of the latest neurological research on imagery and sensory perception to art and architecture

About the AuthorJuhani Pallasmaa’s experience includes: Rector of the Institute of Industrial Arts, Helsinki; Director of the Museum of Finnish Architecture, Helsinki; and Professor and Dean of the Faculty of Architecture, Helsinki University of Technology.

The Embodied Image Imagination and Imagery in Architecture

JUHANI PALLASMAA

A highly pertinent new title from the distinguished writer and architect Juhani Pallasmaa

•• jacket subject to change

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Diagrams of Architecture: AD Reader978-0-470-51945-5, £29.99

Also Available

ISBN: 978-0-470-74641-7


ISBN: 978-0-470-74642-4


PAGES: 208



This book looks at computer programming (scripting) incorporated as part of the design process. Traditionally scripting was originally considered the task of a specialist; being taught to program computers was not part of a design education. However, recently there has been sufficient groundswell interest to prompt change. This book treats scripting not only as a technical challenge, requiring clear description, guidance and training, but also, and more crucially, answers why the designer would script in the first place, and what are the cultural and theoretical implications?

• This title perfectly complements the AD series in terms of subject and author profile. Mark Burry has contributed to AD over the last 15 years

• It provides much more in-depth cultural and technical content than competing titles – both through the book and the accompanying website

• A book on scripting by one of the world’s specialists on architectural programming and the parametric – Mark Burry

• The book and the accompanying website offer both cultural and technical insights into the subjects for students and those wishing to develop their knowledge of the field

• Purchasers of the book will also have access to a website created by Mark Burry and his department from which readers will be able download code, explanations and tutorials to assist with the published examples

About the AuthorMark Burry is Professor of Innovation (Spatial Information Architecture) at RMIT in Melbourne, Australia, where he is also Director of the Spatial Information Architecture Laboratory and Director of the Design Research Institute.

Scripting Cultures Architectural Design and Programming

MARK BURRY

A book on scripting by one of the world’s leaders in architectural programming and the parametric – Mark Burry

•• jacket subject to change

133

ISBN: 978-0-470-68474-0

PAGES: 288

PRICE: £50.00

BINDING: Hardback



The Urban Housing Handbook978-0-470-51275-3, £45.00

Also AvailableThe core of the book is made up of 30 in-depth case studies of iconic towers from around the world, which are organised according to type. These range from historic examples, such as the Eiffel Tower in Paris to highly contemporary examples such as the Burj Al Arab in Dubai. Within each case study one or two further examples of contemporary projects will be featured that share a similar urban configuration.

• Provides a comprehensive comparative analysis of high-rise towers in their urban context

• Includes newly commissioned drawings, drawn to scale: urban plans, floor plans, sections and elevations

• Features newly commissioned photography

• Presents 30 in-depth case studies of iconic towers, such as the Eiffel Tower, Chrysler Building and Rockefeller Tower

• It illustrates some 40 further contemporary and future towers

About the AuthorEric Firley is the author of The Urban Housing Handbook, John Wiley & Sons, 2009. An architect and urban designer, he is currently based in Paris. Since studying in Lausanne, Weimar and London, he has worked in several practices and design consultancies in France and the UK.

The Urban Towers HandbookHigh-Rise and the City

ERIC FIRLEY

Provides essential in-depth design analysis of the urban high-rise

134

Protocell ArchitectureArchitectural Design

NEILL SPILLER and RACHEL ARMSTRONG

Captures the newest thinking on the biological in architecture

Throughout the ages architects have attempted to capture living systems as design inspiration. Owing to a technological “gap” architects have been unable to make effective use of biological systems in urban environments. Protocell Architecture shows for the first time that contemporary architects can create and construct architectures that are bottom up, synthetically biological, green and have no recourse to shallow bio-mimicry.

• In the next few decades, synthetic biology is set to have as much, if not more, impact on architecture as cyberspace and the digital

About the AuthorNeil Spiller is Director of The AVATAR Research Group, Professor of Architecture and Digital Theory and Vice Dean of the Bartlett School of Architecture at University College, London. Rachel Armstrong is a medical doctor, author, AVATAR Researcher and Teaching Fellow at the Bartlett School of Architecture.

ISBN: 978-0-470-74828-2

PAGES: 128

PRICE: £22.99

BINDING: Paperback



Design Coordination for Architects and Architectural EngineersKHALED MANSY

Guide to building systems integration for high performance architectural design Design Coordination for Architects and Architectural Engineers is the go-to resource for architecture studios needing to coordinate building technology into a design. Covering three phases of the design process: site analysis and design, schematic design, and design development, the integration of specific building systems is considered throughout in order to produce efficient, high-performance buildings that are cost efficient.

• Covers three design phases instead of only the schematic design phase, allowing the reader more complete help to complete projects

• Makes the connection between the different building systems for each design phase, enabling the reader to understand the need and means for systems coordination

• Illustrated throughout with line drawings to clearly explain building technology and how it is integrated into a design

About the AuthorKhaled Mansy, Ph.D. is Associate Professor in the School of Architecture at Oklahoma State University. Dr. Mansy has written and taught on sustainability in architecture, energy analysis, design of low-energy buildings, daylighting, and urban design.

ISBN: 978-0-470-53796-1

PAGES: 304

PRICE: £55.00

BINDING: Hardback



135

ISBN: 978-0-470-53647-6

PAGES: 320

PRICE: £57.50

BINDING: Hardback



Sustainable and Resilient CommunitiesA Comprehensive Action Plan for Towns, Cities, and Regions

STEPHEN J. COYLE

This is a step-by-step guidebook for urban planners and urban designers to implement a comprehensive “green action plan” for cities small and large as well as private development.

This is a step-by-step guidebook for urban planners and urban designers to implement a “green action plan” for cities small and large as well as private development. The guidebook delineates both sequential and parallel sets of instructions for the creation of comprehensive action plans that encompass all the major elements of sustainability, from land use plans to solid waste to economics.

ISBN: 978-0-470-52471-8

PAGES: 336

PRICE: £70.00

BINDING: Hardback




Design Details for HealthMaking the Most of Interior Design’s Healing Potential

2nd Edition

CYNTHIA A. LEIBROCK and DEBRA HARRIS

The past decade has seen significant innovations in healthcare design knowledge; evidence is now measurable, revealing just how the physical environment of a building can improve healthcare outcomes and recovery. A comprehensive primer on healthcare design for multiple typologies: — from acute care hospitals to senior living to medical offices and wellness center. Updated with the latest research and contemporary case studies interviews with leading practitioner and providers, this is a must have for healthcare architects, interior designers as well as healthcare providers.

137

ISBN: 978-0-470-58251-0

PAGES: 708

PRICE: £18.99

BINDING: Paperback



Frommer’s Greece Day by DaySTEPHEN BREWER and TANIA KOLLIAS

97 maps and 83 ways to enjoy the best of Greece

Explore the best of Athens, Thessaloniki, Ioannina and more. Avoid crowds at the Parthenon, enjoy the theatre at Epidaurus, and visit top ancient sites. Navigate yourself around the Greek ferry system with ease; and enjoy beaches, from Rhodes resorts with watersports to isolated coves of pristine sand.

Follow in the footsteps of the gods on Mount Olympus, discover the origins of Alexander the Great in Macedonia and the Minoans on Crete. Learn about the Golden Age Greeks amid the ancient ruins of the Peloponnese; St. John on Patmos; the Byzantines in Thessaloniki; the Venetians on beautiful Corfu; and the Ottomans throughout Greece. Hike the Samaria Gorge; climb Mount Olympus or sail to Santorini. The choice is yours with this guide packed with over 75 itineraries.

Frommer’s Greece Day by Day also includes a colour fold-out map in a handy pouch.

• Explore destinations the Day by Day way: More than 75 itineraries in each guide, plus dining, lodging, shopping, and nightlife

• Packed with specially commissioned photographs that highlight the destination

• Exact prices, opening hours and detailed directions

Also Available

Frommer’s Greek Islands With Your Family 978-0-470-51861-8, £12.99

Frommer’s Greek Islands, 6th Edition 978-0-470-52664-4, £15.99

ISBN: 978-0-470-58252-7

PAGES: 708

PRICE: £18.99

BINDING: Paperback



Frommer’s Germany Day by DayDONALD OLSON

Full colour guide to experiencing the best of Germany’s history, culture and sights

Frommer’s Germany Day by Day features regional and city itineraries that will help you maximise your time while touring the country’s top sights. Explore medieval towns along the Romantic Road, ski the Bavarian Alps, tour vineyards along the Rhine, or step into your own fairy tale at Schloss Neuschwanstein. Our authors, hit all the highlights, from Berlin’s world-class museums to Munich’s beer gardens to the best scenic drives in the country. They’ve checked out all of the country’s best hotels and restaurants in person, and offer useful reviews that will help you find the choices that suit your tastes and budget.

Includes coverage of shopping and nightlife in the major cities; detailed full-colour maps; 700 full-colour photos, a full chapter on Germany’s rich history and culture, information on special-interest tours, and advice on planning. Also includes a pull out map to guide you around the country.

• 83 intineraries on the best dining, lodging, shopping and nightlife in Germany

• Packed with specially commissioned photographs that highlight the destination

• Exact prices, opening hours and detailed directions

Also Available

Frommer’s German PhraseFinder & Dictionary 978-0-470-17839-3, £5.99

Frommer’s Germany 2011 978-0-470-61445-7, £16.99

With Foldout Map

Germany 2011

Greek Islands

138

ISBN: 978-0-470-87482-0

PAGES: 228

PRICE: £9.99

BINDING: Paperback




Frommer’s Provence & the Riviera Day by Day2nd Edition

ANNA E. BROOKE

Discover the best of this beautiful region in one, two or three days

New edition of popular pocket guide to this culturally rich region. Attractively priced with dozens of itineraries, maps and thematic tours, accompanied by hundreds of full colour photos. Star ratings for all hotels, restaurants, and attractions help you pick out great finds and off the beaten track experiences.

• Special interest tours focus on ancient Roman sites, food and wine, families, romance, celebrity-spotting and great artists

• Regional driving tours take in the vineyards, lavender fields, and the coastline from Marseilles to Cassis

• An outdoors section recommends the best bike rides, hikes, golfing, and horseback riding

• Provides in-depth tours of charming towns and villages such as Arles, Aix-en-Provence, and St. Tropez

Also Available

Frommer’s Provence & the Riviera, 7th Edition 978-0-470-47065-7, £13.99

Suzy Gershman’s Born to Shop Paris 978-0-470-38230-1, £11.99

ISBN: 978-0-470-68387-3

PAGES: 256

PRICE: £12.99

BINDING: Paperback




Frommer’s Brittany With Your Family 2nd Edition

RHONDA CARRIER

Tried and tested inspiration for memorable family friendly holidays and great days out

Brittany With Your Family is a full colour, practical and accessible book for independently minded families looking to make the most of their family holiday. Get expert, family oriented advice on where to stay, where to eat and where to spend your holiday time enjoyably. New edition includes more icons to help you pick out the best finds for all ages.

Discover a destination with:

• Delicious food and drink the whole family will love

• An ancient Celtic history

• Stunning beaches and pretty ports

• Dramatic coastlines with grand lighthouses

• Marine wildlife and unspoilt scenery

• Quirky shops and bustling local markets

• Colourful and historical festivals

• Unique museums and storybook castles

Also Available

Frommer’s France 2011 978-0-470-61438-9, £16.99

Provence & the Riviera

France 2011

139

ISBN: 978-0-470-87481-3

PAGES: 180

PRICE: £9.99

BINDING: Paperback




Frommer’s Hong Kong Day by Day2nd Edition

GRAHAM BOND

Tours, itineraries and recommendations of the best of this vibrant city

Enjoy your time in Hong Kong the smart way. Practical guide showing you the best way around a city in the most time effective way. Updated second edition includes themed itineraries, special interest tours and bulleted maps.

• Includes special interest tours that appeal to food lovers, architecture buffs, history enthusiasts and business travellers

• Details great neighbourhood walking tours through the Central and Western Districts, Kowloon, the Hong Kong Land Loop, and Cheung Chau Island

• Includes day trips to Macau, the outlying islands, the New Territories and Guangzhou

• Features a Chinese-language appendix that includes Chinese ideograms as well as pinyin

Also Available

Frommer’s Hong Kong, 10th Edition 97-8-0470-38110-6, £11.99

Suzy Gershman’s Born to Shop Hong Kong, Shanghai & Beijing 978-0-470-53769-5, £13.99

a book

born to shophong kongshanghai & beijing

The ultimate guide

for people who

love to shop

Frommer’s Honolulu & Oahu Day by Day2nd Edition

JEANETTE FOSTER

Featuring a full range of thematic tours, dining, shopping, and practical advice, Honolulu and Oahu Day by Day is the only guide that helps travellers organise their time to get the most out of a trip.

• Star ratings for all hotels, restaurants and attractions that clue readers in on great finds and values

• Packed with colour photos

• Discover the best beaches, nightlife and attractions

ISBN: 978-0-470-63233-8

PAGES: 216

PRICE: £9.99

BINDING: Paperback




Frommer’s Cape Cod Day by DayLAURA M. RECKFORD

Enjoy the best of Cape Cod in one, two or three days. There’s something for everyone, whether you’re a nature lover or planning a romantic getaway. Choose from the best cottages, inns and hotels and enjoy the area’s best beaches. You’ll discover the best antique shops, art galleries and night time entertainment. Day by Day guides are packed with hundreds of photos, and dozens of maps and itineraries to help you make the most of your holiday.

• See the whales on a whale watching cruise

• Visit a clam shack or go deep sea fishing

• Pack a picnic and watch the sun set on the sands of Lighthouse Beach in Chatham

ISBN: 978-0-470-87483-7

PAGES: 192

PRICE: £9.99

BINDING: Paperback



140

Frommer’s Central America2nd Edition

ELIOT GREENSPAN, JISEL PERILLA and NICHOLAS GILL

• Overall planning, in-depth and itineraries chapters, along with detailed destination chapters on Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama

• Planning and historical information, plus detailed maps, make it easy to navigate some of Belize’s oldest and most amazing Mayan ruins, including Tikal and Caracol

• Learn about the top scuba diving sites off Honduras

• Find volunteer & study programs in Panama, Costa Rica, Nicaragua, El Salvador, Guatemala, and Belize

ISBN: 978-0-470-90346-9

PAGES: 736

PRICE: £17.99

BINDING: Paperback




Frommer’s Hong Kong11th Edition

BETH REIBER

• Get the insider’s look at the city, from Causeway Bay to Kowloon. Check out all the best markets, hotels and restaurants and get candid reviews that will help you find the choices that suit your tastes and budget. Whether you’re interested in Hong Kong’s vibrant mix of cultures, ancient Chinese temples, or cutting-edge architecture, there’s something here for everyone

• You’ll also get up-to-the-minute coverage of Hong Kong’s world-famous shopping and nightlife; detailed walking tours; accurate neighbourhood maps; advice on planning a successful family vacation; and side trips to Macau, Taipa, and Coloane

ISBN: 978-0-470-87633-6

PAGES: 352

PRICE: £15.99

BINDING: Paperback




Frommer’s The Carolinas & Georgia10th Edition

DANFORTH PRINCE

An unbeatable guide to some of the South’s most popular places to visit, stay, and play, from the popular Great Smoky Mountain to fabulous Outer Banks. Enjoy the historical city of Charleston and the must see major metropolises of Atlanta. Travellers get the scoop on festivals, sporting events and attractions such as the NASCAR Hall of Fame and the Billy Graham Library.

ISBN: 978-0-470-88730-1

PAGES: 544

PRICE: £15.99

BINDING: Paperback




Frommer’s Colorado11th Edition

ERIC PETERSON

• Take a tour of the Van Briggle Art Pottery Studio

• Discover over 400 species of birds on a nature trail

• Choose from dozens of state parks

• Enjoy the best adrenalin activities from skiing, to sledding

ISBN: 978-0-470-88768-4

PAGES: 480

PRICE: £15.99

BINDING: Paperback




141

Frommer’s Guatemala3rd Edition

ELIOT GREENSPANISBN: 978-0-470-88769-1

PAGES: 320

PRICE: £16.99

BINDING: Paperback




Frommer’s Maine Coast4th Edition

PAUL KARRISBN: 978-0-470-88154-5

PAGES: 320

PRICE: £13.99

BINDING: Paperback




Frommer’s Munich & the Bavarian Alps8th Edition

DARWIN PORTER and DANFORTH PRINCEISBN: 978-0-470-88729-5

PAGES: 256

PRICE: £13.99

BINDING: Paperback




Frommer’s New York City with Kids12th Edition

ALEXIS LIPSITZ FLIPPINISBN: 978-0-470-63100-3

PAGES: 320

PRICE: £13.99

BINDING: Paperback




Ireland For Dummies6th Edition

ELIZABETH ALBERTSONISBN: 978-0-470-88872-8

PAGES: 504

PRICE: £15.99

BINDING: Paperback




The Unofficial Guide to Washington, D.C.11th Edition

EVE ZIBARTISBN: 978-0-470-88607-6

PAGES: 448

PRICE: £11.99

BINDING: Paperback




Frommer’s Vancouver Island, the Gulf Islands and San Juan Islands3rd Edition

CHRIS MCBEATHISBN: 978-0-470-68170-1

PAGES: 256

PRICE: £13.99

BINDING: Paperback




Frommer’s Alberta2nd Edition

CHRISTIE PASHBYISBN: 978-0-470-96422-4

PAGES: 288

PRICE: £16.99

BINDING: Paperback




142

Frommer’s Italian PhraseFinder & DictionaryISBN: 978-0-470-93649-8

PAGES: 272

PRICE: £5.99

BINDING: Paperback

TRIM SIZE: 9.00cm x 14.00cm


Frommer’s Spanish PhraseFinder & DictionaryISBN: 978-0-470-93650-4

PAGES: 272

PRICE: £5.99

BINDING: Paperback

TRIM SIZE: 9.00cm x 14.00cm


Alaska For Dummies5th Edition

CHARLES P. WOHLFORTHISBN: 978-0-470-88871-1

PAGES: 456

PRICE: £16.99

BINDING: Paperback




Paris For Dummies6th Edition

CHERYL A. PIENTKAISBN: 978-0-470-88150-7

PAGES: 384

PRICE: £13.99

BINDING: Paperback




144

Smart Giving is Good BusinessHow Corporate Philanthropy Can Benefit Your Company and Society

CURTIS WEEDEN

• Smart Giving is Good Business shows why and how companies can give better with answers and steps to twelve critical questions

• The answers to these questions pave the way to a stronger and more effective philanthropic program and commitment on the part of any company regardless of size

• Shows how to strategically plan, manage and evaluate corporate contributions

READERSHIP: Business executives and managers, corporate philanthropy and giving officers, corporate foundation staff, business professionals, sustainability and CSR professionals, CSR consultants and CEOs, nonprofits, students in CSR, sustainability, business ethics and nonprofit courses

March 2011250pp978-0-470-87363-2cl £26.99

READERSHIP: Leaders and managers

March 2011256pp978-0-470-92222-4cl £18.99

Disciplined DreamingA Proven System to Drive Breakthrough Creativity

JOSH LINKNER

• A 5-part system for how companies and individuals can develop, manage, and thoughtfully direct their creativity in order to become more nimble, more adept and more competitive

• Disciplined Dreaming is the crystallization of Linkner’s techniques for idea-generation, developed from his experience as an entrepreneur, his research interviews with other 200 CEOs, entrepreneurs, and leaders in various fields

• Packed with practical exercises, thought-starters, workouts (to grow “creative muscles”) and case studies

Driving the Market To Achieve Long-term Organic Growth

PATRICK BARWISELondon Business School, UK

• Shows you how to achieve profitable, market-leading organic growth over the long term

• Strong customer-focused companies have a clear, relevant promise, and yet they also evolve with the market

• Running counter to the widespread assertion that the starting-point for business success should be to find an “out-of-the-box” breakthrough innovation, the authors show how to turn the familiar ideas in the framework into profitable reality

• To illustrate the argument the book uses many compelling cases

READERSHIP: Executive students, middle and senior managers and their professional advisors, senior line managers, MBA students and financial and business analysts

March 2011208pp978-0-470-97631-9cl £19.99

The Handbook of Marketing TechniquesExplanation, Analysis, Appropriateness and Application

LAURIE YOUNGPWC

• The Handbook of Marketing Techniques is the bible for the modern marketer, a reference book that will sit on any marketer’s desk or shelf

• No other publication has attempted to compile such an extensive range of management tools and analyse their relevance in the business place today, and contextualise them for the marketing community

• This practical book will help marketers think through when to use a specific tool and how to apply it for best effect

READERSHIP: Practicing marketers and sales people, students of marketing and sales

March 2011448pp978-0-470-74687-5cl £45.00

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READERSHIP: Human resources director, staffing manager, chief talent officer, chief learning officer, recruitment manager, testing and assessment specialist, and the consultants that support their activities both from outside and inside the organization

March 2011500pp978-0-470-59158-1cl £55.00

Technology-Enhanced Assessment of TalentNANCY T. TIPPINSValtera Corporation, USA

• Provides research-based guidelines to help practitioners make better decisions on using technology to assess talent at all levels of the organization

• Reviews the various ways technology can enhance the administrative ease, credibility, validity, and cost effectiveness of assessments used by organizations in selection and other candidate evaluation processes

• Addresses measurement issues, examines case studies of current practice, and outlines agendas for future research and practice

READERSHIP: Companies currently on the Best 100 list or trying to get on the list; Independent consultants; HR Executives; Internal Team Leaders and Managers; and Business Schools

Participant Workbook March 2011 80pp978-0-470-59832-0 pr £32.99

Self AssessmentMarch 2011 8pp978-0-470-59833-7 pr £8.99

Building a Great Place to Work MICHAEL BURCHELL and JENNIFER ROBINThe Great Place to Work® Institute, Philadelphia, USA

• The authors of the FORTUNE 100 Best Companies to Work For list reveal key strategies for building a great place to work

• The model they have developed reflects these key relationships and further defines how it all plays out in the Five Dimensions of a Great Place to Work: Credibility, Respect, Fairness, Pride, and Camaraderie

• This training package provides strategies and development activities for applying the model in the workplace

READERSHIP: Organization development professionals, change agents, HR managers, workplace performance specialists, managers

March 2011300pp978-0-470-52797-9pr £36.99Replaces ISBN 978-0-7879-5179-5

Appreciative InquiryChange at the Speed of Imagination

2nd Edition

JANE MAGRUDER WATKINS and BERNARD J. MOHRWatkins & Kelly, NTL Institute, American University; The Synapse Group, Inc., NTL Institute

• A comprehensive update of the seminal guide to Appreciative Inquiry

• This new edition provides a new focus on application in a variety of workplace environments and new sections on AI’s role in strategic planning, teambuilding, coaching and leadership

• Includes tools and other resources to help with immediate use in the workplace and new and updated case studies that show how it really works

READERSHIP: Leaders, executive coaches, managers in all kinds of organizations, HR professionals, students and professors of leadership, trainers, facilitators, and anyone who is interested in becoming a better leader

March 2011208pp978-0-470-49888-0cl £28.99Replaces ISBN 978-0-7879-0951-2

Discovering the Leader in YouHow to Realize Your Personal Leadership Potential

New and Revised

SARA N. KING, DAVID ALTMAN and ROBERT J. LEEGlobal Open-Enrolment Programs; Center for Creative Leadership, USA

• Discovering the Leader in You is derived from CCL’s most popular and best known leadership program: Leadership Development Program (LDP)

• Shows readers what it looks like to fit in a leadership role and provides a system of self-discovery that allows them to explore the roles in their organization for which they are best suited

• New to this edition: new CCL knowledge; new cases from current CCL participants and leaders; and much more

146

READERSHIP: Learning designers and managers, students

March 2011350pp978-0-470-60448-9 cl£36.99

mLearningA Trainer’s Guide to Tapping into the Mobile Revolution

CLARK N. QUINN

• This book presents principles for designing and implementing mobile learning solutions

• Based upon previous mobile writing and thinking, this invaluable resource captures the resulting integrated approach and provides guidance for mobile learning regardless of device

• The book debunks the myths, defines the opportunity, presents examples, provides guiding principles, structures the design process, presents implementation considerations, and places mobile learning in the overall strategic picture

READERSHIP: Students and faculty in master’s-level programs (MHA, MPH, MBA, MHS, EMBA, MPP/MPA) in health care management/services/administration, health care executives, leaders, and administrators in strategic and management positions

March 2011 300 pages 978-0-470-63941-2 cl £60.00

The Strategic Application of Information Technology in Health Care OrganizationsThird Edition

JOHN P. GLASER and CLAUDIA SALZBERG

• The third edition of The Strategic Application of Information Technology in Health Care Organizations features updated concepts and practices in developing IT strategies as well as several new chapters, including the IT asset, service-oriented architecture, population health, and health care reform

• Intended for leaders and high-level managers in health care organizations, the book provides a practical approach to the development of strategies for the effective implementation of information technology

READERSHIP: Business professional that plays some role in the overall process for Pricing and Profitability Management; Executive in the C-Suite, plus VP, Director, Manager, or Analyst in the Sales, Marketing, Finance, Operations, and IT organization; Professors and students in university and graduate-level programs in a growing number of Pricing-related curricula

March 2011 320 pages 978-0-470-82527-3 cl £55.00

The Handbook of Pricing and Profitability Management JULIE MEEHAN, MIKE SIMONETTO, LARRY MONTAN, CHRIS GOODIN and DELOITTE CONSULTING

• A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management

• It describes each of the six competencies (Pricing Strategy, Price Execution, Advanced Analytics and Optimization, Organizational Alignment and Governance, Pricing Technology and Data Management, and Tax and Regulatory Effectiveness) in detail, and addresses how an integrated approach to Pricing improvement will build a sustainable, competitive advantage for any organization

• Includes numerous illustrative diagrams – the 6-box model, sample pricing analyses, frameworks and models for each of the six competencies of Pricing and Profitability Management

READERSHIP: HR professionals, students

March 2011325pp978-0-470-59364-6 cl£33.99

Accelerating Leadership Development though Executive CoachingA Guide for HR Professionals and High-Potential Leaders

R. BARNER

• An invaluable resource for HR professionals and executive coaches charged with helping high-potential leaders prepare themselves and their team members to take on broader leadership responsibilities

• Includes a complete set of tools for use when running workshops on developmental planning and coaching

• Covers a powerful five-step process for increasing their readiness to assume next-level assignments

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Business Analytics for Customer IntelligenceGERT LAURSENMaersk Line, USA

• This book is divided into three themes that include understanding the basics of information management, how to design and launch customer intelligence campaigns and how to optimize existing customer intelligence processes

• Business analytics refers to the skills, technologies, applications, and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning

• It can make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modelling, and fact-based management to drive decision making

READERSHIP: Chief marketing officers, directors of marketing, CFOs, business managers

March 2011208pp978-0-470-91286-7cl £33.99

READERSHIP: CEOs, CFOs, CIOs, operations managers

March 2011256pp978-0-470-91739-8cl £30.99

The New Edge in KnowledgeHow Knowledge Management Is Changing the Way We Do Business

CARLA O’DELL and CINDY HUBERTBoth at the Productivity & Quality Center, USA

• The American Productivity & Quality Center (APQC), a non-profit best practices and benchmarking research firm in the fast-moving arena called Knowledge Management (KM)

• This book will draw on APQC’s pioneering research and collaboration with some of the best world’s best companies, from every sector - IBM, US Navy, ConocoPhillips, Fluor, Infosys, Petrobras, and dozens of others

• Unlike academic or philosophical books about “knowledge” this book will capture the best, most practical and innovative practices to ensure organizations have the knowledge they need in the future

Flawless ConsultingA Guide to Getting Your Expertise Used

3rd Edition

PETER BLOCKPeter Block Company and Designed Learning

• A new edition of the best-selling book on consulting, revised to address the needs and concerns of “next generation” consultants

• New contents on how to deal with difficult clients, more guidelines on how to ask better questions, news section on conversations that create accountability, more on how to develop your business, more on implementation

• Globally, the past two editions have sold over 300,000 copies

READERSHIP: Internal and external consultants, trainers, OD and performance improvement professionals, business and OD students


Handbook of Corporate Performance ManagementMIKE BOURNE and PIPPA BOURNEBoth of Cranfield University, UK

• A thorough and comprehensive guide to measuring and managing the performance of businesses, understanding where you are, communicating where you want to be and managing towards your longer term strategic goals

• Measuring performance in a way which is linked to strategy and measures the right activities is a process which few organizations undertake, but those which do reap substantial benefits in terms of increased success

• Even fewer organizations can maintain and use their measurement system effectively, engaging the workforce in delivering success

READERSHIP: CEOs, CFOs, CIOs, business managers

March 2011416pp978-0-470-66936-5cl £34.99

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Alternative AlternativesRisk, Returns and Investment Strategy

SONA BLESSINGDirector of Research, Opalesque

• This book is a one stop resource to the new investment class known globally as Alternative Alternatives (AA)

• Covering Pure, Intermediary and “Other” AA investment products, the book will provide a comprehensive but accessible introduction to these assets

• The book will cover the three types of Alternative Alternatives and will for each asset, provide a full analysis leaving investors with everything they need to identify and allocate to the best AA for them

READERSHIP: Portfolio managers, institutional investors, individual investors


March 2011192pp978-0-470-68396-5cl £34.99

READERSHIP: Postgraduate students studying mathematical finance MSc’s


March 2011512pp978-0-470-68369-9pr £39.99

The Mathematics of Derivatives SecuritiesMARIO CERRATOUniversity of Glasgow, UK

• The book is divided into two parts - the first part introduces probability theory, stochastic calculus and stochastic processes, before moving on to the second part which instructs readers on how to apply the content learnt in part one to solve complex financial problems, such as pricing and hedging exotic options, pricing American derivatives, pricing and hedging under stochastic volatility, and interest rate modelling

• Each chapter provides a thorough discussion of the topics covered with practical examples in MATLAB so that readers will build up to an analysis of modern cutting edge research in finance, combining probabilistic models and cutting edge finance illustrated by MATLAB applications

International Private EquityA Case Study Textbook

ELI TALMOR and FLORIN VASVARIBoth of LBS

• Bringing a unique joint practitioner and academic perspective to the topic, this is the only available text on private equity truly international in focus

• This book uses the studies to exemplify all stages of the private equity deal process, and to illustrate such key topics as investing in emerging markets, each chapter guides the reader with an authoritative narrative on the topic treated

• Covering all the main aspects of the private equity model, the book includes treatment of fund raising, fund structuring, fund performance measurement, private equity valuation, due diligence, modelling of leveraged buyout transactions, and harvesting of private equity investments

READERSHIP: MBA students

March 2011448pp978-0-470-97170-3cl £39.99

A Complete Guide to Fundraising OperationsPrinciples, Tools & Trends

CHRISTOPHER M. CANNONBentz Whaley Flessner, USA

• Different organizations have different names for fundraising operations, such as advancement services, development systems, or foundation operations

• This guide leads the reader through principles of effective fundraising operations, simplifies complicated topics, and offers solutions to some of the most vexing operations dilemmas

• Fundraisers will find that this guide simplifies and focuses the analysis of problems and needs, allowing a quick return to fundraising

READERSHIP: All fundraising executives, as well as their operations team members

March 2011256pp978-0-470-61001-5cl £33.99

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READERSHIP: Finance practitioners, institutional investors, and academics

March 2011464pp978-0-470-92239-2Cl£65.00

Sovereign DebtFrom Safety to Default

ROBERT W. KOLB Loyola University, Chicago

• Sovereign debt is growing globally at a terrifying rate as nations seek to prop up their collapsing economies. As this debt grows, so too does it’s default probability

• The repercussions of a national default are all-encompassing as global markets are intricately interwoven in the modern world

• Kolb’s latest will tackle the complex issues academics are currently researching--the dangers of default, the associated systemic risks, the past, present, and future of sovereign debt

READERSHIP: Financial professionals, business managers, industrial planners and regulatory agencies

March 2011336pp978-0-470-91389-5cl £57.50

Designing Investment ProjectsA Guide to Analyzing Resource and Infrastructure Constraints

LECH KUROWSKI and DAVID SUSSMANWroclaw University of Economics in Wroclaw, Poland, Consultant, USA

• The book serves as a guide in the design and preparation of an investment project, in effect a roadmap for producing a project study and plan, and for arriving at an investment decision

• It alerts investors and other stakeholders to precipitous changes in the investment milieu as a result of resource constraints, political turmoil and population growth, and the need to design their projects accordingly

• The book is a guide for investors and other stakeholders in the methods of designing and appraising investment projects in private and public sectors

READERSHIP: Auditors; controllers

March 2011352pp978-0-470-63769-2cl £50.00

Continuous AuditingDeveloping and Implementing a Practical Methodology

ROBERT L. MAINARDIPresident of Mainardi & Associates, USA

• In order to ensure that the structure surrounding the operational environment is sound, auditors and controllers need guidance on how to take continuous auditing from concept to reality

• Drawing on the author’s two decades of auditing experience, this book is a “how to” for building, marketing, and managing a continuous auditing process for companies

• Provides step-by-step instruction regarding continuous auditing objectives, a handbook for execution, and tips for achieving better SOX work

READERSHIP:CEOs, CFOs, controllers, corporate development personnel


March 2011512pp978-0-470-92044-2pr £65.00

Practitioner’s Complete Guide to M&AsAn All-Inclusive Reference

DAVID T. EMOTTD.T. Emott Advisory LLC, USA

• This is a highly, practical application-oriented guide to mergers and acquisitions

• It quickly covers what one needs to know, when, what to expect, and how to do it

• Includes numerous exhibits, forms, and examples that further enhance the material discussed in the text

• A website is also provided that contains downloadable forms that the reader can use

150

READERSHIP: Active individual traders, professional traders


The New Sell and Sell ShortStrategies for Taking Profits, Cutting Losses, and Winning in Weak Markets

2nd Edition

ALEXANDER ELDERProfessional trader, www.elder.com

• Dr. Alexander Elder explains how to exit a stock at the right time and how to initiate a short position to profit from a stock that is showing weakness

• The new edition contains numerous examples of short selling stocks from the 2008-2009 bear market, demonstrating very clearly why traders do themselves a disservice by only focusing on the long side

• Understanding where and when to sell is essential to successful trading

• This is the definitive reference to this overlooked, but vitally important, aspect of trading

READERSHIP: Anyone involved in a back office, clearing and settlement function

March 2011384pp978-0-470-68632-4cl £45.00

The Risk ControllersCentral Counterparty Clearing in Globalised Financial Markets

PETER NORMANJournalist and Writer

• This book takes up the story of central counterparty clearing by examining in detail how CCPs functioned in the emergency that followed Lehman’s bankruptcy petition

• The book considers how clearing and CCPs have shot up the public policy agenda as a result of their successes in dealing with the Lehman default and reviews moves to use CCPs to solve some of the problems that underlay and were exposed by the financial crisis

READERSHIP: Investment advisors, financial planners, financial advisors, and students

March 2011560pp978-0-470-62400-5cl £65.00

The New Wealth ManagementThe Financial Advisor’s Guide to Managing and Investing Client Assets

HAROLD EVENSKY, STEPHEN M. HORAN, and THOMAS R ROBINSONEvensky & Katz, USA, CFA Institute, USA, CFA Institute, USA

• The New Wealth Management provides detailed guidance on the process for developing the optimal asset allocation policy for each client’s unique situation and goals

• Outlines a wealth management program that begins with client education and risk tolerance evaluation

• Covers investment theory and then provides guidelines to determining the clients optimal investment policy and developing an investment program based on individual goals, current and future resources, and personal constraints instead of using simplistic model portfolios (such as lifecycle models) or black box solutions

READERSHIP: Finance practitioners, institutional investors, and academics

March 2011464pp978-0-470-92238-5Cl£65.00

Financial ContagionThe Viral Threat to the Wealth of Nations

ROBERT W. KOLB Loyola University, Chicago

• Recent years have brought us too many examples of contagion and systemic risk

• We have been harshly reminded in the past two years how fragile our economic ecosystem is, how important careful regulation is, and how close we are to witnessing a financial contagion that spreads from market to market, crumbling the world economy

• Kolb sets out in this new volume to compile the histories of financial contagion, to analyze the dangers and risks, to highlight the latest research on systemic failure and interrelated markets, and to find solutions and safeguards to strengthen the global financial system

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READERSHIP: Business valuation analysts, CPA consulting on valuations, appraisers, estate and corporate attorneys


Business Valuation and Federal TaxesProcedure, Law & Perspective

2nd Edition

DAVID LARO and SHANNON P. PRATTJudge, Michigan, USA, Author, USA

• Today, valuation is an important and highly sophisticated process, and valuators need legitimate guidance to perform their work

• This book provides guidance on appraising estate, gift, charitable contribution, income taxes, and purposes for which fair market value is the standard

• The Second Edition includes a new chapter on personal versus enterprise goodwill and new information on transfer pricing and customs valuations

READERSHIP: CIOs, CTOs, IT executives, IT project managers, CFOs, COOs, CEOs

March 2011256pp978-0-470-64755-4cl £30.99

The Transformational CIO Leadership and Innovation Strategies for IT Executives in a Rapidly Changing World

HUNTER MULLERHMG Strategy LLC, USA

• This book provides an actionable framework for developing and executing a successful business transformation leadership strategy

• Each of the objectives is thoroughly explained in simple, straightforward language

• The chapters are fleshed out with real-world stories and revealing anecdotes gathered from the author’s exclusive interviews with dozens of colleagues, thought leaders, and IT experts from major competitive organizations in markets all over the world

READERSHIP: Individual investors

March 2011240pp978-0-470-64212-2cl £33.99

Fisher Investments on UtilitiesTHEODORE GILLILAND and ANDREW S. TEUFEL Fisher Investments, USA

• The Fisher Investments on Utilities provides the average investor with the tools necessary to understand and analyze investment opportunities within the global Utilities sector

• Through this book, one will gain a basic understanding of how the sector works, the investment universe of the Utilities sector segmented by industry, pertinent macroeconomic drivers, and challenges facing companies in the sector

• Additionally, there will be chapters dedicated to electric and gas utilities, diversified natural gas, and electric generation industries

READERSHIP: Individual and professional traders, active investors, day traders


March 2011336pp978-0-470-92470-9Cl£60.00Replaces ISBN 978-0-471-02466-8

Profitable Candlestick TradingPinpointing Market Opportunities to Maximize Profits

Second Edition

STEPHEN W. BIGALOWThe Candlestick Trading Forum, Houston, TX

• This step-by-step guide makes learning the Candlestick method a fast and easy process by introducing specific patterns as well as the psychology behind each pattern that develops in a chart

• Using software search programs allowing you to visually evaluate hundreds of charts in a matter of minutes, you'll quickly learn how to search and view Candlestick formations

• This book will speed up recognition of the process and increase profits with each trade whether for one minute, one day, or one year hold

152

READERSHIP: School psychologists, neuropsychologists, child psychologists; Graduate programs in special education and school psychology; College level administrators and providers of learning support; Academic Libraries


Learning and Attention Disorders in Adolescence and AdulthoodAssessment and Treatment

2nd Edition

SAM GOLDSTEIN and JACK A. NAGLIERIUniversity of Utah, USA; George Mason University, Virginia, USA

• Provides the most accurate diagnoses and most effective treatments for adolescents and adults as they strive for success in school, work, and home settings

• Includes new coverage of the causes and long-term implications of ADHD and LD into adolescents and adulthood, improved assessment measures for these problems, and evidence-based treatment techniques for AHHD and LD

• Designed to help practitioners create learning programs that will prepare their clients to side-step adult problems related to ADHD and other learning disabilities

READERSHIP: Business owners

March 2011272pp978-0-470-90531-9cl £50.00

Business Exit PlanningOptions, Value Enhancement, and Transaction Management for Business Owners

LES NEMETHYEuro-Phoenix Financial Advisors Ltd, NY & Hungary

• Anyone can buy or create a company. But how do you exit successfully? A Business Exit is not just a simple question that you might ask yourself as a business owner: Do I exit - yes or no?

• This book provides a comprehensive view of what you, as a business owner, need to know to plan and execute your Business Exit

• Designed for owners of what “mid-sized” businesses. The information is synthesized and illustrated with relevant case studies and a glossary of frequently used technical terms

READERSHIP: Intellectual property managers, technology managers, and new product development managers


Essentials of Intellectual Property2nd Edition

ALEXANDER I. POLTORAK and PAUL J. LERNERBoth at General Patent Corporation, USA

• Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise book helps managers stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property

• The revised and expanded edition shows managers the significance of intellectual property on their bottom line, and how to place value on both existing and new intangible technologies, provides tips and techniques for developing a cost-effective licensing strategy

• New chapters cover precedent-setting IP cases and patent reform (covering the proposed changes to the patent law statute)

READERSHIP: Financial personnel of governmental entities responsible for accounting and financial reporting

March 2011576 pp978-0-470-55446-3pr £65.00Replaces ISBN 978-0-470-45327-8

Wiley GAAP for Governments 2011Interpretation and Application of Generally Accepted Accounting Principles for State and Local Governments

WARREN RUPPELCPA

• There is only one direct competitor in an area where more and more governmental accounting standards, in growing complexity, continue to be issued

• This book, which guides preparers through the complexity of preparation and implementation of the changes, will help capture a substantial share of this growing market

• Up-to-date, insightful, and practical implementation information about new accounting pronouncements

153

READERSHIP: School administrators and leaders, teacher leaders, teachers, staff developers, schools of education, educational reformers


Working on the WorkAn Action Plan for Teachers, Principals, and Superintendents

2nd Edition

PHILLIP C. SCHLECHTYThe Schlechty Center

• A revised edition of a best-selling guide for school leaders & teachers to improve student engagement in school

• Working on the Work (WOW) offers a motivational framework for improving student performance by improving the quality of school designed for students

• Answers questions such as: What can teachers build into the task and activities they design for students to ensure that the students find meaning in these assigned tasks?

READERSHIP: Faculty, students, professionals and consultants in Education; Policy Sciences; Public Administration; Sociology and Health; Masters or Doctorate courses; Undergraduate and graduate programs

March 2011432pp978-0-470-47857-8pr£45.00

Purposeful Program TheoryEffective Use of Theories of Change and Logic Models

SUE C. FUNNELL and PATRICIA J. ROGERSDirector of Performance Improvement; Royal Melbourne Institute of Technology University, Melbourne, Australia

• This definitive book makes program theory a practical tool for effective evaluation in all public and non-profit sectors

• Rogers and Funnell are internationally recognized experts in program and policy evaluation, and specifically in the use of program theory

• Addresses the main challenges in successfully using program theory -- developing a well-informed and credible model, which adequately balances simplicity and complexity, and then using this to develop better evaluation questions, better strategies to answer them, and better processes to use the answers

READERSHIP: Student affairs administrators and staff; Leadership faculty; graduate students in higher education or student affairs administration courses and seminars; Youth leadership program staff, leadership consultants, and professional development personnel

March 2011350pp978-0-470-53107-5pr £30.99

The Handbook for Student Leadership Development2nd Edition

SUSAN R. KOMIVES, JOHN P. DUGAN, JULIE E. OWENS, CRAIG SLACK and WENDY WAGNERUniversity of Maryland, College Park; Loyola University Chicago, USA; New Century College of George Mason University, USA; University of Maryland, USA; National Clearinghouse of Leadership Programs (NCLP)

• A comprehensive, theoretically grounded and practical guide to launch, develop, modify, or sustain student leadership development events, workshops, and programs on their campuses

• Provides essential research, theoretical framing, and practical guidance to help higher education practitioners develop, advance, and sustain a student leadership program

• Introduces a model for designing and executing any student leadership program, which will serve as a framing device for the book

READERSHIP: K-12 teachers, administrators, and education students

March 2011200pp978-0-470-90290-5pr £21.99

They Snooze, You LoseEffective Presentation Skills for Educators

LYNELL BURMARKThornburg Center for Professional Development, California, USA

• A fun and easy-to-read guide to giving presentations

• Simple but proven techniques from an expert presenter – shows how to incorporate the author’s CHIMES2 elements: Connections, Humor, Images, Music, Emotion, Stories, and Senses and the latest research into how the brain processes information to help explain the strategies

• Includes a CD with premade slides, a study guide, and royalty-free images

Better Homes & Gardens Perennial Gardening BETTER HOMES & GARDENS 35

Better Homes & Gardens Rose Gardening BETTER HOMES & GARDENS 36

Better Homes & Gardens Vegetable, Fruit & Herb Gardening BETTER HOMES & GARDENS 35

Betty Crocker Big Book of Slow Cooker BETTY CROCKER 36

Beyond Corporate Responsibility CAROL SANFORD 89

Beyond Forgiveness PHIL COUSINEAU 79

Big Jump, The RICHARD BAK 121

Bogleheads’ Guide to Retirement Planning, The TAYLOR LARIMORE, MEL LINDAUER, RICHARD FERRI, LAURA F. DOGU and JOHN C. BOGLE 119

Bookkeeping For Dummies JANE KELLY 101

Brand Relevance DAVID A. AAKER 89

Brilliant, Crazy, Cocky SARAH LACY 66

British History For Dummies SEAN LANG 76

Brutal Truth About Asian Branding, The JOSEPH BALADI 14

Budgets and Financial Management in Higher Education MARGARET J. BARR and GEORGE S. MCCLELLAN 51

Building a Great Place to Work MICHAEL BURCHELL and JENNIFER ROBIN 145

Built on Values ANN RHOADES 65

Burning the Ships MARSHALL PHELPS and DAVID KLINE 10

Business Analyst/Project Manager, The ROBERT K. WYSOCKI 52

Business Analytics for Customer Intelligence GERT LAURSEN 147

Business Analytics for Managers GERT LAURSEN and JESPER THORLUND 52

Business Ethics For Dummies NORMAN E. BOWIE and MEG SCHNIEDER 107

154

101 Mojitos and Other Muddled Drinks KIM HAASARUD 129

Accelerating Leadership Development though Executive Coaching R. BARNER 146

Accountability Experience, The LINDA GALINDO 50

Affluent Entrepreneur, The PATRICK SNOW 13

Aftershock DAVID WIEDEMER, ROBERT WIEDEMER and CINDY SPITZER 73

Alaska For Dummies CHARLES P. WOHLFORTH 142

Allergic Girl SLOANE MILLER 125

Alternative Alternatives SONA BLESSING 148

Applying IFRS for SMEs BRUCE MACKENZIE 56

Appreciative Inquiry JANE MAGRUDER WATKINS and BERNARD J. MOHR 145

Aqua Shock SUSAN J. MARKS 118

Art of the Chocolatier, The EWALD NOTTER 80

Asset Securization JOSEPH HU 54

Audit and Reporting Decision Making STELLA FEARNLEY, VIVIEN BEATTIE and TONY HINES 56

Autopoiesis of Architecture, The PATRIK S. SCHUMACHER 38

Bags, Pillows, and Pincushions BETTER HOMES & GARDENS 79

Baseball Prospectus 2011 BASEBALL PROSPECTUS 124

Better Homes & Gardens Ask the Garden Doctor BETTER HOMES & GARDENS 35

Better Homes & Gardens Dream Gardens Across America BETTER HOMES & GARDENS 35

Connect to Love M. GARY NEUMAN 33

Conscience of a Libertarian, The WAYNE ALLYN ROOT 22

Continuous Auditing ROBERT L. MAINARDI 149

Cost of Capital in Litigation SHANNON P. PRATT and ROGER J. GRABOWSKI 54

Courageous Leadership Profile BILL TREASURER 90

Courageous Leadership BILL TREASURER 90

Crash Course, The CHRIS MARTENSON 112

Creating Value through Corporate Restructuring STUART C. GILSON 54

Cul-de-Sac Syndrome, The JOHN F. WASIK 118

Dancing Lessons CHERYL BURKE 79

Dating For Dummies JOY BROWNE 78

Day After the Dollar Crashes, The DAMON VICKERS 116

Design Coordination for Architects and Architectural Engineers KHALED MANSY 134

Design Details for Health CYNTHIA A. LEIBROCK and DEBRA HARRIS 135

Designing Investment Projects LECH KUROWSKI and DAVID SUSSMAN 149

Developing Practice Competencies D. MARK RAGG 51

Diabetes For Dummies SARAH JARVIS and ALAN L. RUBIN 75

Diary of a Professional Commodity Trader PETER L. BRANDT 70

Disciplined Dreaming JOSH LINKNER 144

Discovering the Leader in You SARA N. KING, DAVID ALTMAN and ROBERT J. LEE 145

155

Business Exit Planning LES NEMETHY 152

Business Leadership in China FRANK GALLO 8

Business Valuation and Federal Taxes DAVID LARO and SHANNON P. PRATT 151

Bust MATTHEW LYNN 15

Buy Now! RICK CESARI, RON LYNCH with TOM KELLY 67

Call Centers For Dummies REAL BERGEVIN, AFSHAN KINDER, WINSTON SIEGEL and BRUCE SIMPSON 30

Case Studies in Islamic Banking and Finance BRIAN KETTELL 92

Catholic Mass For Dummies REV JOHN TRIGILIO, JR., REV. KENNETH BRIGHENTI and REV. MONSIGNOR JAMES CAFONE 123

CauseWired TOM WATSON 10

Celiac Disease For Dummies IAN BLUMER and SHEILA CROWE 31

Chasing the Idea Monster STEFAN MUMAW 109

China Fortunes J. D. KUHNS 20

China Inside Out BILL DODSON 13

Chinese Yuan, The PETER ZHANG 55

Chinovation YINGLAN TAN 68

Competency-Based Assessments and the DSM-IV-TR SUSAN W. GRAY 57

Complete Guide to Fundraising Operations, A CHRISTOPHER M. CANNON 148

Complete Guide to Knowledge Management, The TUVYA RONEN and EDNA PASHER 96

Conducting Psychological Assessment JORDAN WRIGHT 57

Confessions of a Radical Tax Protestor LARRY R. WILLIAMS 22

Fashion Drawing For Dummies LISA ARNOLD 124

Feng Shui For Dummies DAVID KENNEDY 28

Financial Contagion ROBERT W. KOLB 150

Financial Models with Levy Processes and Volatility Clustering SVETLOZAR T. RACHEV, YOUNG SHIM KIM, MICHELE L. BIANCHI and FRANK J. FABOZZI 94

Financial Risk Manager Handbook with CD

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Fisher Investments on Utilities THEODORE GILLILAND and ANDREW S. TEUFEL 151

Fixing Britain LORD DIGBY JONES 105

Flawless Consulting PETER BLOCK 147

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Foreign Exchange Option Pricing IAIN CLARK 53

Forensic Accounting For Dummies FRIMETTE KASS-SHRAIBMAN and VIJAY S. SAMPATH 65

From Bud to Boss KEVIN EIKENBERRY and GUY HARRIS 69

Frommer’s Alaska Cruises & Ports of Call 2011 FRAN WENOGRAD GOLDEN and GENE SLOAN 46

Frommer’s Alberta CHRISTIE PASHBY 141

Frommer’s Amsterdam Edited by GEORGE MCDONALD 43

Frommer’s Brittany With Your Family RHONDA CARRIER 138

Frommer’s Cape Cod Day by Day LAURA M. RECKFORD 139

Frommer’s Cape Cod, Nantucket & Martha’s Vineyard 2011 LAURA M. RECKFORD 85

Frommer’s Central America ELIOT GREENSPAN, JISEL PERILLA and NICHOLAS GILL 140

Frommer’s Colorado ERIC PETERSON 140

156

Drawing For Dummies BRENDA HODDINOTT and JAMIE MICHELLE COMBS 27

Driving the Market PATRICK BARWISE 144

Ecoarchitecture Edited by SARA HART 39

Eliminate the Chaos at Work LAURA LEIST 111

Embodied Image, The JUHANI PALLASMAA 131

Emerging Markets For Dummies ANN C. LOGUE 28

Engaged Leadership CLINT SWINDALL 90

English Teacher’s Survival Guide, The MARY LOU BRANDVIK and KATHERINE S. MCKNIGHT 98

Epidemiology Foundations PETER J. FOS 58

Essentials of Intellectual Property ALEXANDER I. POLTORAK and PAUL J. LERNER 152

Essentials of Risk Management in Finance ANTHONY TARANTINO and DEBORAH CERNAUSKAS 55

Essentials of WMS-IV Assessment

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Essentials of Working Capital Management JAMES SAGNER 55

Europe For Dummies DONALD OLSON et al 85

European History For Dummies SEAN LANG 77

Executive’s Guide to Enterprise Social Media Strategy, The MIKE BARLOW and DAVID B. THOMAS 91

Express Fitness FITNESS MAGAZINE 32

Faces of Learning SAM CHALTAIN 127

Familiar War, The GREG MYRE and JENNIFER GRIFFIN 127

Frommer’s San Francisco 2011 MATTHEW R. POOLE 44

Frommer’s Spanish PhraseFinder & Dictionary 142

Frommer’s The Carolinas & Georgia DANFORTH PRINCE 140

Frommer’s Toronto 2011 PAMELA CUTHBERT 45

Frommer’s Vancouver & Victoria 2011 DONALD OLSON 46

Frommer’s Vancouver Island, the Gulf Islands and San Juan Islands CHRIS MCBEATH 141

Fundamentals of the Fund Industry ROBERT POZEN, THERESA HAMACHER and DON T. PHILLIPS 94

German For Dummies PAULINA CHRISTENSEN, ANNE FOX and WENDY FOSTER 78

Getting Started in Muni Bonds SIFMA ASSOCIATION 71

Getting Started in Stock Investing and Trading MICHAEL C. THOMSETT 70

Globalization BRUCE C. N. GREENWALD and JUDD KAHN 20

Gods at War STEVEN M. DAVIDOFF 18

Golf For Dummies PAUL O’HAGAN 122

Google Resume, The GAYLE LAAKMANN MCDOWELL 112

Great Workplace, The MICHAEL BURCHELL and JENNIFER ROBIN 12

Green to Gold Business Playbook, The DANIEL ESTY, P.J. SIMMONS and PETER PRICE-THOMAS 107

Handbook for Student Leadership Development, TheSUSAN R. KOMIVES, JOHN P. DUGAN, JULIE E. OWENS, CRAIG SLACK

and WENDY WAGNER 153

Handbook of Corporate Performance Management MIKE BOURNE and PIPPA BOURNE 147

Handbook of Marketing Techniques, The LAURIE YOUNG 144

157

Frommer’s Cuba CLAIRE BOOBBYER 46

Frommer’s Denver, Boulder & Colorado Springs ERIC PETERSON 45

Frommer’s Edinburgh & Glasgow BARRY SHELBY 42

Frommer’s Germany Day by Day DONALD OLSON 137

Frommer’s Greece Day by Day STEPHEN BREWER and TANIA KOLLIAS 137

Frommer’s Guatemala ELIOT GREENSPAN 141

Frommer’s Hong Kong Day by Day GRAHAM BOND 139

Frommer’s Hong Kong BETH REIBER 140

Frommer’s Honolulu & Oahu Day by Day JEANETTE FOSTER 139

Frommer’s Iceland JANE VICTORIA APPLETON 43

Frommer’s Italian PhraseFinder & Dictionary 142

Frommer’s Madrid PETER STONE 44

Frommer’s Maine Coast PAUL KARR 141

Frommer’s Munich & the Bavarian Alps DARWIN PORTER and DANFORTH PRINCE 141

Frommer’s New Mexico LESLEY S. KING 45

Frommer’s New Orleans 2011 MARY HERCZOG 45

Frommer’s New York City with Kids ALEXIS LIPSITZ FLIPPIN 141

Frommer’s Panama JISEL PERILLA 46

Frommer’s Provence & Cote d’Azur With Your Family LOUISE SIMPSON 42

Frommer’s Provence & the Riviera Day by Day ANNA E. BROOKE 138

Frommer’s Rome DARWIN PORTER 44

Introduction to Islamic Banking and Finance BRIAN KETTELL 92

Investments: Analysis and Portfolio Management Workbook MICHAEL G. MCMILLIAN and JERALD E. PINTO 93

Investments: Principles of Portfolio and Equity Analysis MICHAEL G. MCMILLIAN and JERALD E. PINTO 93

Ireland For Dummies ELIZABETH ALBERTSON 141

Islamic Banking and Finance Workbook, The BRIAN KETTELL 92

Islamic Branding and Marketing PAUL TEMPORAL 51

Islamic Finance AMR MOHAMED EL TIBY AHMED 53

It’s Really All About God SAMIR SELMANOVIC 128

It’s the Customer, Stupid! MICHAEL A. AUN 68

Italian Cooking at Home with The Culinary Institute of America THE CULINARY INSTITUTE OF AMERICA 129

John Adair’s 100 Greatest Ideas for Effective Leadership JOHN ADAIR 63

John Adair’s 100 Greatest Ideas for Personal Success JOHN ADAIR 63

Jossey-Bass Reader on Charter Schools, The JOSSEY-BASS PUBLISHERS 59

Key Account Management MALCOLM MCDONALD and DIANA WOODBURN 7

Kitchen and Bath Design MARY FISHER KNOTT 40

Landscape Architectural Detailing THOMAS R. RYAN, EDWARD ALLEN and PATRICK J. RAND 82

Leader’s Guide to Storytelling, The STEPHEN DENNING 111

Leadership For Dummies JOHN MARRIN 103

158

Handbook of Pricing and Profitability Management, The JULIE MEEHAN, MIKE SIMONETTO, LARRY MONTAN, CHRIS GOODIN and

DELOITTE CONSULTING 146

Healthy Cooking at Home with The Culinary Institute of America THE CULINARY INSTITUTE OF AMERICA 36

Helping Men Recover Criminal Justice Edition STEPHANIE S. COVINGTON, DAN GRIFFIN and RICK DAUER 58

Hidden Gifts of Helping, The STEPHEN G. POST 128

High Frequency Trading Models GEWEI YE 55

History of the Modern Stock Market, A FISHER INVESTMENTS 116

Home Winemaking For Dummies TIM PATTERSON 31

How a Second Grader Beats Wall Street ALLAN S. ROTH 72

How to be a Presentation God SCOTT SCHWERTLY 69

How to Market to People Not Like You KELLY MCDONALD 110

Improving Healthcare Through Advocacy BRUCE S. JANSSON 98

In Too Deep STANLEY REED and ALLISON FITZGERALD 6

Index Investing Book, The RICHARD A. FERRI 19

Ineffective Habits of Financial Advisors (and the Disciplines to Break Them) STEVE MOORE and GARY BROOKS 23

Insider’s Guide to Choosing and Buying a Yacht, The DUNCAN KENT 48

Intermediate Structured Finance Modeling WILLIAM PREINITZ and MATTHEW NIEDERMAIER 93

International GAAP 2011 ERNST & YOUNG 56

International Private Equity ELI TALMOR and FLORIN VASVARI 148

Interpretation and Application of International Standards on Auditing STEVEN COLLINGS 95

Michael Allen’s 2011 e-Learning Annual MICHAEL W. ALLEN 90

mLearning CLARK N. QUINN 146

Modern Batch Cookery THE CULINARY INSTITUTE OF AMERICA (CIA) 80

Modern School Design T. HILLE 83

Morningstar’s 30-Minute Money Solutions CHRISTINE BENZ 117

Most Dangerous Business Book You’ll Ever Read, The GREGORY HARTLEY and MARYANN KARINCH 68

My Life in Leadership FRANCES HESSELBEIN 64

New American Tea Party, A JOHN M. O’HARA and MICHELLE MALKIN 23

New CFO Financial Leadership Manual, The STEVEN M. BRAGG 57

New Edge in Knowledge, The CARLA O’DELL and CINDY HUBERT 147

New IT Professional, The DAN ROBERTS 52

New Sell and Sell Short, The ALEXANDER ELDER 150

New Wealth Management, The HAROLD EVENSKY, STEPHEN M. HORAN, and THOMAS R ROBINSON 150

No More Fatigue JACK CHALLEM 126

No One Would Listen HARRY MARKOPOLOS 115

No-Hype Options Trading KERRY GIVEN 94

Nonprofit Organizational Culture Guide, The PAIGE HULL TEEGARDEN, DENICE ROTHMAN HINDEN and PAUL STURM 50

Now Revolution, The AMBER NASLUND and JAY BAER 109

Older Adult Psychotherapy Treatment Planner, The DEBORAH W. FRAZER, GREGORY A. HINRICHSEN and ARTHUR E. JONGSMA 96

Online Marketing MURRAY NEWLANDS 104

Leadership Pipeline, The RAM CHARAN, STEPHEN DROTTER and JAMES NOEL 3

Leadership Rules CHRIS WIDENER 12

Leading Change Step-by-Step JODY SPIRO 34

Leading-Edge Manager’s Guide to Success, The DAVID PARMENTER 91

Learning and Attention Disorders in Adolescence and Adulthood SAM GOLDSTEIN and JACK A. NAGLIERI 152

Lexus CHESTER DAWSON 51

Little Book of Alternative Investments, The BEN STEIN and PHIL DEMUTH 114

Little Book of Currency Trading, The KATHY LIEN 16

Little Book of Sideways Markets, The VITALIY KATSENELSON 17

Make it in America ANDREW LIVERIS 21

Man’s Workbook, A STEPHANIE S. COVINGTON and DAN GRIFFIN 58

Management For Dummies RICHARD PETTINGER 102

Managing Value in Organizations GEARY A. RUMMLER and ALAN RAMAIS 91

Manufacturing Best Practices BOBBY HULL 52

Many Happy Returns THOMAS M. BLOCH 21

Marketing Plans MALCOLM MCDONALD and HUGH WILSON 5

Match DAN ERLING 13

Mathematics of Derivatives Securities, The MARIO CERRATO 148

Measure What Matters KATIE D. PAINE 113

Medical Ethics For Dummies JANE RUNZHEIMER and LINDA LARSEN 29

159

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Reflections on Groups and Organizations KETS DE VRIES 4

Reframing Academic Leadership LEE G. BOLMAN and JOAN GALLOS 89

Regulating Wall Street THOMAS F. COOLEY and MATTHEW P. RICHARDSON 53

Relationship Edge, The JERRY ACUFF 66

Resurrection of the Romanovs, The GREG KING and PENNY WILSON 34

Retail Marketing and Branding JESKO PERREY, DENNIS SPILLECKE et al 50

Risk Controllers, The PETER NORMAN 150

Risk Management Edited by WALTER V. HASLETT 54

ROI of Social Media GUY POWELL, STEVEN GROVES and JERRY DIMOS 12

Sales Mastery CHUCK BAUER 111

Save Big ELISABETH LEAMY, DIANE SAWYER and ROBIN ROBERTS 119

Scrappy Quilts BETTER HOMES & GARDENS 129

Scripting Cultures MARK BURRY 132

Selling Big to China MORRY MORGAN 9

Selling to the Government MARK AMTOWER 69

Small-Cap Advantage, The BRIAN BARES 93

Smart Giving is Good Business CURTIS WEEDEN 144

Smart Parenting for Smart Kids EILEEN KENNEDY-MOORE and MARK S. LOWENTHAL 127

Social Marketing to the Business Customer PAUL GILLIN and ERIC SCHWARTZMAN 8

Onward HOWARD SCHULTZ 106

Open Services HENRY CHESBROUGH 11

Option Spread Trading RUSSELL RHOADS 94

Organizational Traps CHRIS ARGYRIS 89

Out of Our Minds SIR KEN ROBINSON 2

Paleo Diet Cookbook, The LOREN CORDAIN 25

Paleo Diet, The LOREN CORDAIN 26

Paris For Dummies CHERYL A. PIENTKA 142

Pick Your Poison MONONA ROSSOL 125

Planning Health Promotion Programs L. KAY BARTHOLOMEW, GUY S. PARCEL, GERJO KOK and NELL H. GOTTLIEB 59

Pledge, The MICHAEL MASTERSON 19

Poorly Made in China PAUL MIDLER 12

Practitioner’s Complete Guide to M&As DAVID T. EMOTT 149

Pre-Commerce BOB PEARSON and DAN ZEHR 112

Prescription for Natural Cures JAMES BALCH and MARK STENGLER 33

Profitable Candlestick Trading STEPHEN W. BIGALOW 151

Protocell Architecture NEILL SPILLER and RACHEL ARMSTRONG 134

Public Garden Management DONALD RAKOW and SHARON LEE 82

Purposeful Program Theory SUE C. FUNNELL and PATRICIA J. ROGERS 153

Quest for Alpha, The LARRY E. SWEDROE 117

160

Typographic Workbook, A CYNTHIA BUSIC-SNYDER and KATE CLAIR 40

Typological Urbanism: Projective Cities SAM JACOBY and CHRISTOPHER LEE 39

Ultimate Online Customer Service Guide, The MARSHA COLLIER 9

Ultimate Pitch, The JIM F. KUKRAL and LISA PICCARILLE 108

Ultimate Suburban Survivalist Guide, The SEAN BRODRICK 72

Understanding a Nautical Chart PAUL BOISSIER 87

Understanding Color LINDA HOLTZSCHUE 83

Understanding, Assessing and Rehabilitating Juvenile Sexual Offenders PHIL RICH 97

Unofficial Guide to Washington, D.C., The EVE ZIBART 141

Unusually Excellent JOHN HAMM and MICHAEL S. MALONE 112

Urban HealthDAVID VLAHOV, JO IVEY BOUFFORD, CLARENCE E. PEARSON & LAURIE NORRIS 58

Urban School Leadership TOM PAYZANT 34

Urban Towers Handbook, The ERIC FIRLEY 133

Using Quality Benchmarks for Assessing and Developing Undergraduate Programs DANA S. DUNN, MAUREEN MCCARTHY, SUZANNE C. BAKER, JANE S. HALONEN & PEGGY MAKI 59

Valuation for Financial Reporting MICHAEL J. MARD, JAMES R. HITCHNER and STEVEN D. HYDEN 56

Value by DesignEUGENE C. NELSON, PAUL B. BATALDEN, MARJORIE M. GODFREY and JOEL S. LAZAR 97

Vegetarian Times Everything Vegan VEGETARIAN TIMES MAGAZINE 36

Veterans and Active Duty Military Psychotherapy Homework Planner, The JAMES R. FINLEY and BRET A. MOORE 97

Social Media and Marketing in China SAM FLEMMING and DAISY ZHANG 7

Sovereign Debt ROBERT W. KOLB 149

Spanish For Dummies SUSANA WALD and CECIE KRAYNAK 27

Sponsorship Handbook, The WILLIAM FENTON and PIPPA COLLETT 50

Sports Psychology For Dummies LEIF H. SMITH & TODD M. KAYS 32

Stop Workplace Drama MARLENE CHISM 68

Strategic Application of Information Technology in Health Care Organizations, The JOHN P. GLASER and CLAUDIA SALZBERG 146

Supply Chain as Strategic Asset VIVEK SEHGAL 91

Sustainable and Resilient Communities STEPHEN J. COYLE 135

Taylor Made BOB TAYLOR 11

Teaching Lab Science Courses Online LINDA JESCHOFNIG and PETER JESCHOFNIG 128

Technical Analysis For Dummies BARBARA ROCKEFELLER 30

Technology-Enhanced Assessment of Talent NANCY T. TIPPINS 145

Ten Times Rule, The GRANT CARDONE 110

They Snooze, You Lose LYNELL BURMARK 153

Top 10 Distinctions Between Winners and Whiners, The KEITH CAMERON SMITH 13

Trading Course, The COREY ROSENBLOOM 95

Transformational CIO, The HUNTER MULLER 151

Treating Adult Substance Abuse Using a Family Behavior Therapy Approach BRAD DONOHUE and DANIEL N. ALLEN 96

Trumpet For Dummies JEFFREY REYNOLDS 123

161

Vitamin D For Dummies ALAN L. RUBIN 29

Wes Craven JOHN WOOLEY 126

What You Need to Know About Project Management FERGUS O’CONNELL 61

What You Need to Know about Strategy JO WHITEHEAD 100

What’s Holding You Back? ROBERT J. HERBOLD 67

Wiley CPA Exam Review 2011 PATRICK R. DELANEY and O. RAY WHITTINGTON 57

Wiley GAAP for Governments 2011 WARREN RUPPEL 152

Wiley Interpretation and Application of International Financial Reporting Standards 2011 BARRY J. EPSTEIN and EVA K. JERMAKOWICZ 95

Wiley Not-for-Profit GAAP 2011 RICHARD F. LARKIN and MARIE DITOMMASO 95

Working on the Work PHILLIP C. SCHLECHTY 153

You Can’t Lead With Your Feet On the Desk ED FULLER 108

Your Church in Rhythm BRUCE B. MILLER 128

Your Successful Preschooler ANN E. DENSMORE and MARGARET L. BAUMA 96

162

163

AAKER, DAVID A. 89

ACUFF, JERRY 66

ADAIR, JOHN 62, 63

ALBERTSON, ELIZABETH 141

ALLEN, DANIEL N. 96

ALLEN, EDWARD 82

ALLEN, MICHAEL W. 90

ALTMAN, DAVID 145

AMTOWER, MARK 69

APPLETON, JANE VICTORIA 43

ARGYRIS, CHRIS 89

ARMSTRONG, RACHEL 134

ARNOLD, LISA 124

AUN, MICHAEL A. 68

BAER, JAY 109

BAK, RICHARD 121

BAKER, SUZANNE C. 59

BALADI, JOSEPH 14

BALCH, JAMES 33

BARES, BRIAN 93

BARLOW, MIKE 91

BARNER, R. 146

BARR, MARGARET J. 51

BARTHOLOMEW, L. KAY 59

BARWISE, PATRICK 144

BASEBALL PROSPECTUS 124

BATALDEN, PAUL B. 97

BAUER, CHUCK 111

BAUMA, MARGARET L. 96

BEATTIE, VIVIEN 56

BENZ, CHRISTINE 117

BERGEVIN, REAL 30

BETTER HOMES & GARDENS 35, 36, 79, 129

BIANCHI, MICHELE L. 94

BIGALOW, STEPHEN W. 151

BLESSING, SONA 148

BLOCH, THOMAS M. 21

BLOCK, PETER 147

BLUMER, IAN 31

BOGLE, JOHN C. 119

BOISSIER, PAUL 87

BOLMAN, LEE G. 89

BOND, GRAHAM 139

BOOBBYER, CLAIRE 46

BOUFFORD, JO IVEY 58

BOURNE, MIKE 147

BOURNE, PIPPA 147

BOWIE, NORMAN E. 107

BRAGG, STEVEN M. 57

BRANDT, PETER L. 70

BRANDVIK, MARY LOU 98

BREWER, STEPHEN 137

BRIGHENTI, REV. KENNETH 123

BRODRICK, SEAN 72

BROOKE, ANNA E. 138

BROOKS, GARY 23

BROWNE, JOY 78

BURCHELL, MICHAEL 12, 145

BURKE, CHERYL 79

BURMARK, LYNELL 153

BURRY, MARK 132

BUSIC-SNYDER, CYNTHIA 40

CAFONE, REV. MONSIGNOR JAMES 123

CANNON, CHRISTOPHER M. 148

CARDONE, GRANT 110

CARRIER, RHONDA 138

CERNAUSKAS, DEBORAH 55

CERRATO, MARIO 148

CESARI, RICK 67

CHALLEM, JACK 126

CHALTAIN, SAM 127

CHARAN, RAM 3

CHESBROUGH, HENRY 11

CHISM, MARLENE 68

CHRISTENSEN, PAULINA 78

CLAIR, KATE 40

CLARK, IAIN 53

COLLETT, PIPPA 50

COLLIER, MARSHA 9

COLLINGS, STEVEN 95

COMBS, JAMIE MICHELLE 27

COOLEY, THOMAS F. 53

CORDAIN, LOREN 25, 26

COUSINEAU, PHIL 79

COVINGTON, STEPHANIE S. 58

COYLE, STEPHEN J. 135

CROCKER, BETTY 36

CROWE, SHEILA 31

CULINARY INSTITUTE OF AMERICA (CIA), THE 36, 80, 129

CUTHBERT, PAMELA 45

DAUER, RICK 58

DAVIDOFF, STEVEN M. 18

DAWSON, CHESTER 51

DELANEY, PATRICK R. 57

DELOITTE CONSULTING 146

DEMUTH, PHIL 114

DENNING, STEPHEN 111

DENSMORE, ANN E. 96

DIMOS, JERRY 12

DITOMMASO, MARIE 95

DODSON, BILL 13

DOGU, LAURA F. 119

DONOHUE, BRAD 96

DROTTER, STEPHEN 3

DROZDICK, LISA W. 97

DUGAN, JOHN P. 153

DUNN, DANA S. 59

EIKENBERRY, KEVIN 69

EL TIBY AHMED, AMR MOHAMED 53

ELDER, ALEXANDER 150

EMOTT, DAVID T. 149

EPSTEIN, BARRY J. 95

ERLING, DAN 13

ERNST & YOUNG 56

ESTY, DANIEL 107

EVENSKY, HAROLD 150

FABOZZI, FRANK J. 94

FEARNLEY, STELLA 56

FENTON, WILLIAM 50

FERRI, RICHARD A. 19, 119

FINLEY, JAMES R. 97

FIRLEY, ERIC 133

FISHER INVESTMENTS 116

FISHER KNOTT, MARY 40

FITNESS MAGAZINE 32

FITZGERALD, ALLISON 6

FLEMMING, SAM 7

FOS, PETER J. 58

FOSTER, JEANETTE 139

FOSTER, WENDY 78

FOX, ANNE 78

FRAZER, DEBORAH W. 96

FULLER, ED 108

FUNNELL, SUE C. 153

GALINDO, LINDA 50

GALLO, FRANK 8

GALLOS, JOAN 89

GARP (GLOBAL ASSOCIATION OF RISK PROFESSIONALS) 53

GILL, NICHOLAS 140

GILLILAND, THEODORE 151

GILLIN, PAUL 8

GILSON, STUART C. 54

GIVEN, KERRY 94

GLASER, JOHN P. 146

GODFREY, MARJORIE M. 97

GOLDEN, FRAN WENOGRAD 46

GOLDSTEIN, SAM 152

GOODIN, CHRIS 146

GOTTLIEB, NELL H. 59

GRABOWSKI, ROGER J. 54

GRAY, SUSAN W. 57

GREENSPAN, ELIOT 140, 141

GREENWALD, BRUCE C. N. 20

GRIFFIN, DAN 58

GRIFFIN, JENNIFER 127

GROVES, STEVEN 12

HAASARUD, KIM 129

HALONEN, JANE S. 59

HAMACHER, THERESA 94

HAMM, JOHN 112

HARRIS, DEBRA 135

HARRIS, GUY 69

HART, SARA 39

HARTLEY, GREGORY 68

HASLETT, WALTER V. 54

HERBOLD, ROBERT J. 67

HERCZOG, MARY 45

HESSELBEIN, FRANCES 64

HILLE, T. 83

HILSABECK, ROBIN C. 97

HINDEN, DENICE ROTHMAN 50

HINES, TONY 56

HINRICHSEN, GREGORY A. 96

HITCHNER, JAMES R. 56

HODDINOTT, BRENDA 27

HOLDNACK, JAMES A. 97

HOLTZSCHUE, LINDA 83

HORAN, STEPHEN M. 71, 150

HOWIE, FRASER 18

HU, JOSEPH 54

HUBERT, CINDY 147

HULL, BOBBY 52

HYDEN, STEVEN D. 56

JACOBY, SAM 39

JANJIGIAN, VAHAN 71

JANSSON, BRUCE S. 98

JARVIS, SARAH 75

JERMAKOWICZ, EVA K. 95

JESCHOFNIG, LINDA 128

JESCHOFNIG, PETER 128

JONES, LORD DIGBY 105

JONGSMA, ARTHUR E. 96

JORION, PHILIPPE 53

JOSSEY-BASS PUBLISHERS 59

KAHN, JUDD 20

KARINCH, MARYANN 68

KARR, PAUL 141

KASS-SHRAIBMAN, FRIMETTE 65

KATSENELSON, VITALIY 17

KAYS, TODD M. 32

KELLY, JANE 101

KELLY, TOM 67

KENNEDY-MOORE, EILEEN 127

KENNEDY, DAVID 28

KENT, DUNCAN 48

KETS DE VRIES, MANFRED 4

KETTELL, BRIAN 92

KIM, YOUNG SHIM 94

KINDER, AFSHAN 30

KING, GREG 34

KING, LESLEY S. 45

KING, SARA N. 145

KLINE, DAVID 10

KOK, GERJO 59

KOLB, ROBERT W. 149, 150

KOLLIAS, TANIA 137

KOMIVES, SUSAN R. 153

KRAYNAK, CECIE 27

KUHNS, J. D. 20

KUKRAL, JIM F. 108

KUROWSKI, LECH 149

LACY, SARAH 66

LANG, SEAN 76, 77

LARIMORE, TAYLOR 119

LARKIN, RICHARD F. 95

LARO, DAVID 151

LARSEN, LINDA 29

LAURSEN, GERT 52, 147

LAZAR, JOEL S. 97

LEAMY, ELISABETH 119

LEE, CHRISTOPHER 39

LEE, ROBERT J. 145

LEE, SHARON 82

LEIBROCK, CYNTHIA A. 135

LEIST, LAURA 111

LERNER, PAUL J. 152

LIEN, KATHY 16

LINDAUER, MEL 119

LINKNER, JOSH 144

LIPSITZ FLIPPIN, ALEXIS 141

LIVERIS, ANDREW 21

LOGUE, ANN C. 28

LOWENTHAL, MARK S. 127

LYNCH, RON 67

LYNN, MATTHEW 15

164

MACKENZIE, BRUCE 56

MAINARDI, ROBERT L. 149

MAKI, PEGGY 59

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RONEN, TUVYA 96

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RUBIN, ALAN L. 29, 75

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RUNZHEIMER, JANE 29

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RYAN, THOMAS R. 82

SAGNER, JAMES 55

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SAMPATH, VIJAY S. 65

SANFORD, CAROL 89

SAWYER, DIANE 119

SCHLECHTY, PHILLIP C. 153

SCHNIEDER, MEG 107

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SCHWARTZMAN, ERIC 8

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SHELBY, BARRY 42

SIEGEL, WINSTON 30

SIFMA ASSOCIATION 71

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SIMPSON, LOUISE 42

SLACK, CRAIG 153

SLOAN, GENE 46

SMITH, KEITH CAMERON 13

SMITH, LEIF H. 32

SNOW, PATRICK 13

SPILLECKE, DENNIS 50

SPILLER, NEILL 134

SPIRO, JODY 34

SPITZER, CINDY 73

STEIN, BEN 114

STENGLER, MARK 33

STONE, PETER 44

STURM, PAUL 50

SUSSMAN, DAVID 149

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SWINDALL, CLINT 90

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TAYLOR, BOB 11

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TEMPORAL, PAUL 51

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WALTER, CARL 18

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WATKINS, JANE MAGRUDER 145

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WEEDEN, CURTIS 144

WHITEHEAD, JO 100

WHITTINGTON, O. RAY 57

WIDENER, CHRIS 12

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WYSOCKI, ROBERT K. 52

YE, GEWEI 55

YOUNG, LAURIE 144

ZEHR, DAN 112

ZHANG, DAISY 7

ZHANG, PETER 55

ZIBART, EVE 141

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