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PsyFing®, a Machine Learning Research Project Presents Similar Pictures, Movies, Music, TV Shows Input : User – Item datasets Applications : Recommendation Engine, Next Best Offer, Content Theme Discovery of TV/Movies, Profiling of Customers and Candidates
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PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

Jan 21, 2018

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Sanjoy Datta
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Page 1: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

PsyFing®, a Machine Learning Research Project

Presents Similar Pictures, Movies, Music, TV Shows

Input: User – Item datasets

Applications: Recommendation Engine,

Next Best Offer,

Content Theme Discovery of TV/Movies,

Profiling of Customers and Candidates

Page 2: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

Pictures

Input: Users rated randomly ordered pictures

representing a cross section of human emotions

Output: Cluster of similar pictures

Examples follow...............................

Reference: Paul Ekman Universal Emotions, Rokeach Terminal/Instrumental

Values, Scherer’s Typology

Page 3: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation
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Page 19: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation
Page 20: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

Weren’t they

similar?

Page 21: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

Thematically Similar

MoviesMovie Recommendation feature of PsyFing® has been used

4 Level Recommendations for any movie e.g. Gandhi

Siblings, Lawrence of Arabia + scroll down for more like this

Cousins, Amadeus + more like this

Friends, All the President’s Men + more like this

Others, Butch Cassidy & Sundance Kid + more like this

in descending order of thematic closeness

Page 22: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

32/47

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What makes them Similar?

Hint: Both

protagonists

fought against

colonial powers.

Huge mass

following among

the native

population

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32/47

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What makes them Similar?

Hint: Central

roles in both

had obesity

issues – Eddie

Murphy in first,

Gwyneth Paltrow

in the second

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35/47

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What makes them Similar?

Hint: Both are

about Volcano

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Page 29: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

Hint: Both

are early

examples of

Disaster

movie genre

What makes them Similar?

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What makes them Similar?

Hint: Both were

set at camps of

Allies POW –

first one under

Japanese

forces, second

one German

Page 32: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

Thematically Similar

Music

Similar Presentation Template as Movies

Page 33: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

38/47

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38/47

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38/47

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Thematically Similar

TV Shows

Similar Presentation Template as Movies and Music

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What gets them Close?

Hint: The series

(Frasier) was created as

spin-off of Cheers,

continuing the story of

psychiatrist Frasier

Crane as he returned to

his hometown of Seattle

and started building a

new life.

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What gets them Close?

Hint: Both are award

winning British TV

comedies

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What gets them Close?

Hint: Both feature a lead

female character in high

action/crime series

played by Peta Wilson and

Jessica Alba respectively

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Page 45: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

What gets them Close?

Hint: Both are animated

comedy series from US

where children play

important roles

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Page 47: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

What gets them Close?

Hint: Both were produced

by the same US-NZL team.

Storylines set in ancient

Greece with tales of the

classical Greek culture.

Xena was a spin-off from

the earlier successful

series - Hercules: The

Legendary Journeys

Page 48: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

Hint Next

Wiki Youtube Wiki Youtube

What makes them Similar?

Hint: Central

roles in both

had obesity

issues – Eddie

Murphy in first,

Gwyneth Paltrow

in the second

38/47

Similar

Pictures

Similar

Songs

Similar

Movies

W

H

A

T

N

E

X

T

?

PsyFing® has discovered.................

Similar

TV Shows

Page 49: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

Similar People

You Your

Friends

Or, similar to

your good

customers or

your key

employees

Enhance efficiency of search for potential

customers or employees

Same algorithm

will find among

your friends

who are most

similar to you

Page 50: PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

PsyFing® is

currently by

invitation only

Write to

[email protected]

for a link