Psychology and Perception of Colors

COLOURS Psychology – Perception - Application

Roberto Taminelli 2011_M.A.

Venice, Rotterdam

2015_M.S.

Breda

COLOURS

Long, long Time ago...

light

darkness

...today

Semiotic of colours

COLOURS rediscovery

COLOURS Ideological replies

Concept elaboration

abstraction

Human evolution

reactions

interconnection

Sensory cues

COLOURS communication

COLOURS communication

COLOURS communication

deceptive MIMICRY/camouflage

Messages

indicative warning

Messages

indicative warning

Messages

input

input

input

input

input input

input

input

input

input

evolution CODES

Language

COLOURS promise

synaesthesia

black

night

unknown

Non-life

Absloute

Absloute

Absloute

adverse

adverse

white

light

light

New consciousness

light

life

New consciousness

light

life

New consciousness

light

life

New consciousness

Divine purity

red

strength

vigour

vitality

strength

vigour

vitality

Passion

desire energy

yellow

shininess

shininess

awareness

shininess

awareness

freedom

WhiteLIKe

redLIKe

green

home

home

youthfulness

home

life

youthFULNESS

self-determination

infinite

finite

blue

subconscious

god

subconscious

god

continuity

permeation

continuity

permeation

continuity

Vital cycle

spirituality

universal meaning

universal meaning Ancestral knowledge

universal meaning Ancestral knowledge

Practical use

HIGHLIGHS MECHANICS

PLAYER

EMOTION

COLOURS & videogame

identifiers signifiers

relationship labelling

interface

readability

Easy to label

World building

emotions

spatial awareness

atmosphere

Storytelling

emotions

code atmosphere

associative

progression

indication

Code: language

emotion

conclusion

storytelling

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