Psychological Aspects of Clothing

Ouachita Baptist University Ouachita Baptist University

Scholarly Commons @ Ouachita Scholarly Commons @ Ouachita

Honors Theses Carl Goodson Honors Program

1969

Psychological Aspects of Clothing Psychological Aspects of Clothing

Marty McDonald Ouachita Baptist University

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Part of the Fashion Design Commons, and the Social Psychology Commons

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PSYCHOLOGICAL ASPECTS OF CLOTHING

A Special Studies Paper Presented to

Mrs. Frances Elledge

For Honors Program H491

Fall 1969

Marty McDonald

This research was conducted with no established set

of hypotheses as guidelines. It was done to point -out

certain attitudes about clothing and inadvertantly, how

consciously or unconsciously, ideas are formed about dress.

A questionnaire was prepared for the study. It re­

quired the subject to give his age, sex, and classification,

but no name. The questions were designed to include some

specific topics on female dress and some on male dress,

with additional topics related to neither sex expressly.

These questions were given to forty (40) subjects, twenty

males and twenty females. Ten of the females were en­

rolled in an advanced home economics course, Costwne De­

sign. The remaining ten were selected at random from

the women's dormitory. Ten of the male subjedts were from

a large class of men's home economics. The original samp­

ling included thirty-one; · ten were chosen by counting

out every third answer sheet. Likewise, ten of the male

subjects were chosen randomly from a dormitory population.

The results showed some very definite trends in cer­

tain areas of dress, and rather scattered opinions in others.

The average age of the females studied was 20.0 years. The

group contained five sophomores, ten juniors, and five

seniors. The mean age for the males was 20.25 years; this

contained three freshmen, three sophomores, six juniors,

and eight seniors. The results are indicated in the ac­

companying tables.

2

On the basis of these results, some of the following

conclusions can be drawn. Both males and females are

strongly affected by color; the brighter, warm colors give

more pleasant effects than the darker, more drab colors.

The females are slightly conservative in their opinions

and seem to be highly prone to state what has traditionally

been held in good taste. They neither want their skirts

extremely short, not do they endorse turtlenecks for all

occasions. Accordingly, they approve of the latest men's

fashions, if used in moderation. The overwhelming dis­

approval of the unisex look pointed to the fact these women

want to remain looking as such. It was noticeable that

casual and comfortable dress were the desired order of the

day. For this privilege they refused to give up a neat

personal appearance, however. The question concerning a

poorly dressed female brought sharp criticism of the woman

with improper fit, unkept clothing, and a poor personal

appearance, such as runners in her hose, too much make-up,

unkept hair or clothes that need mending. The females were

more critical of the poor dressed male than the males were

of themselves. A strong carry-over of ideas was noted -

poor fit, sloppy appearance and poor color combinations.

3

To summarize these findings one could say the females are

apparently moving to a more open opinion about dress and

show signs of wanting to experiment. They are quite fashion

conscious and yet influenced by a desire to remain individuals.

Though men have generally been thought of as having

only a passive interest in clothing, this group showed an

enthusiastic concern. To be sure, they have stronger opinions

and more definite descriptions of their wearing apparel

than the women's. They are keenly affected by length of

dress, the color, and fit of a dress. An unexpected view

came from e. question about turtlenecks as opposed to shirts

and ties. 70% of the men favored the "chokers", whereas

5% totally preferred turtlenecks. Several stated the opinion

that the preference varied with the occasion. Just as the

women.did, the men showed strong conservative ideas about

their dress, with an established opinion of dressing to

carry out the sex role identification. They were also in­

terested in casual wear; favorite sets of clothib.g were

mentioned as "confortable 11 and 11 feels good." Blue was the

favorite color of men and of women for men to wear. Various

reasons were given, ranging from happy color to complimenting

eyes and complexion. Women found it sexy, flattering and

neat. The males judged the poorly dressed female to be a

girl in· sloppy clothes which do not fit, and whose ma.ke.-up

and hair leave something to be desired, among other points.

4

Condemning one of their own sex as poorly dressed they held

more consistent ideas among the group: he is sloppy, with

wrinkled and/or dirty clothes and a poor choice of colors.

Using these points it may be inferred that the two

groups used have comparable ideals about clothing. They

apparently dress for their own benefit and pleasure, though

influenced to some degree by the fads and styles of the

day. Females generally tend to pay more attention to de­

tails than males, who look at an over all view point.

It is perhaps necessary to state that no definite

psychological factors were pinpointed as basis for reason­

ing. Yet we may be justified in assuming that our "psyche"

strongly affects the decision making.

Age Sex Classification

1. What kind of dress do you feel J.S

(a) sexy

(b) depressing

(c) happy

2. What length hemline do you prefer and why?

3. Do you think turtlenecks or shirts and ties look better with sports jackets? Why?

4. What do you think of the new fashions for men, such as the wide striped slacke, flared slacks~ wider ties, bright colors, etc.?

5. When would you wear sandals?

6. What is your favorite color to wear and why?

7 . What is you favorite color for someone of the oppo::Ji te sex to wear and why?

8. Do you have a favorite set of clothing which you especially like to wear? If so, why?

9. Do you favor the unisex look? Yes . or no.

10. Describe your idea of a poorly dressed girl .

11. Describe your idea of a poorly dressed boy.

Subject

1

2

3 4

5 6

7 8

9 10

11 12

13 14 15 16 17 18 19 20

.Age

19 20

22

20

20

20

21

20

21

20

20

19 19 20

21

19 20

20

19

Table l(a) Sexy Dress

Sex

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

Class

Jr. Sr.

Jr. Jr.

Sr. Jr. Sr. Jr. Sr. Sr.

Jr. Jr.

Soph. Soph. Jr. Jr.

Soph. Soph. Jr.

Soph.

Low cut or revealing Tight or fitting Black Short Pastel Dark color

Description

Black mini, fit well Simple, free flowing, not too revealing Black decollete sheath Dark purple or blue, soft, free moving, shows body lines Black, low V-neck, velvet Purple dress Light blue, low neck, loose fit Black, deep plunge sheath Soft pink empire, light, decolle· Black, low cut neck

Revealing Black, long, low neck and back Black fitted Tight, short, knitted material High neck, slinky, shows figure Low neck and back Short, tight, shows body lines Fits nice, pale colors Fits nice, right color for persoz Party dress with ruffles

10

10

7

3 3 2

Subject l

3 4

5

6

7

2

8

9 10 11

12

13 14 15 16

17 18 19 20

Table l(b) Depressing Dress

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

Dark colors Poorly fitted Long Dirty, sloppy

Description Doesn't fit right, too big or small Too long, dark color, nothing to brighten Plain, no collar, .cuffs, jewelry Large bulky coat or raincoat, green Too tight at neck, too long, dull wrinkly material Black dress Brown or drab color, too long, poor fit Grey, deep & dull, midi length Silence, black, bulky Brown wool dress Sl9ppy, out of style, doesn't fit ragged, faded Black, high neck, long sleeves Brown dress, plain Black, too long D:oab colors, black, grey Unclean, hem out, etc. Too long, too drab Dull plain color, improper fit Old dress Doesn't fit, doesn't look neat

10

7 5 5

Subject 1 2

3 4 5 6 7

8

9 10 11

12

13 14

15 16 17 18 19 20

Table l(c)

Sex F

F

F

F

F

F

F

F

F F F

F ~,

F

F F

F F F

F

Happy Dress

Description Sportswear, shorts, slacks, comfort New dress, slightly full skirt Dress with pleated skirt Bright yellow or pink, tailored, fits Skinny dress of knit, full dress Yellow dress Casual pantdress, or favorite dress in blue Blue jeans & sweatshirt or pastel dres.s Warm colors, style depending on occ. Pink or blue, any style Well fitted, worn by happy perwon, color for the season Sailor dress Red fitted or A line dress Well fit;ted, in good material, pink or yellow, or orange Bright, multicolored Bright colors Bright colors or flower prints Bright, cheerful colors New dress Bright colors, fits properly

Bright colors 11 5 4

3

Fitted Casual Full skirt

Subject 1

2

3

4 5

6

7

8

9

10 11

12 13

14 15 16

17 18 19 20

Table II. Length of Hem

Sex F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

Length 6 11 above 311 above 5.-6 11 above 3-4 11 above

2-3" 6-7"

Short 2" above

Floor length or above knee Above knees

2" above 2!-3" above Knee·length

2-3 11 above

li-11 above 3i" above Above knee Mini

2i'' above Not too short 3" above

Knee length 1 Up to 2" 5 Up to 3" 6 Up to 6" 3 Above knee 4

Reason Wont tou.oh back of knee Most comfortable, easy to move Casual wear; feels more comfor­table, and more na tural Comfortable Feels free & easy, legs look nicer, boys prefer this Is short, prefers to look short Doesn't reveal too much; leaves SQm€lthing to imagination Long feel luxurious; more be­coming; geared to activities Doesn't expose undergarments; looks best Longer dress makes look older

Better for figure Allows to stoop & bend without embarrassment Not too radical or conservative Comfortable Stylish, not revealing Slave to fashion Comfortable

Comfortable, not tacky or too short

Subject 1

2

3 4

5 6

7 8

9 10 11

12

13 14 15 16

17 18 19 20

Table III. Turtlenecks or Shirts and Ties

Sex F

F

F

F

F

F

F

F

F

F

F

F

F ]!,

F

F

F

F

Turtlenecks IJook ~porty With plaid or casual jacket Prefers this

Prefers alone For sports

Sports, not too dressy occasions

Either More fashionable

Shirts and Ties Look sharp With dark, more dressy jacket

Prefers, more dressy Prefers with suit For really dress up Prefers this For formal wear

Prefers this Prefers this

Answer did not apply

Casual Prefers (traditional) Dress up a little

Depends on occasion

Sports events Prefers, more dressed For dressy occasion Dressier look More dressy (tr~ ditional)

Turtlenecks 2

Shirts and Ties 9 Ei·ther 8 Answer not apply 1

Subject 1

2

3 4 5

6 7

8

9

10

11

12

13 14 15

16

17

18

19 20

Table IV. Men's Fashions Today

Sex F

Ap;prove

Yes

Disapprove

F

F

F

F

F

F

F

F

F

F

F

F

F ]},

F

F

F

Yes, have been drab too long Yes,if not to extreme Yes, they look better Yes, but not lace or too bright colors Yes

Yes, .·. but not real flared slacks or bright colors Yes, but with discretion Yes, but not scarves, frills or bell bottoms Yes

Depends on the boy Yes

Yes, likes moderatly Yes, they are bright and cheerful Yes, but not to extreme Yes, for wider ties

Yes, not as masculine

Prefers tradition

Yes, of loud stripes and colors Yes, looks feminine and messy

F Yes, looks feminine Yes, of slacks Yes, wider ties

Approve 14 Disapprove 4 Approves of part of styles 9

Subject 1

2

3 4

5

6

7 8

9 10

11

12

13 14 15 16 17

18 19 20

Table v. Sandals

Sex F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

Where worn -Sporting event, with slacks or shorts Casual clothes, warm weather Summer, casual shopping, leisure Any time Class, shorts, summer dresses, not to church To town, to shop Summer, with shorts Vacation, sports event Relaxing, at beach, if others do Beach, picnic, not for streets Warm weather, not dressy event Anywhere except church & formal occasions Beach, hike, town, not movies Informal recreation Anywhere except church & banquet

Beach, but doesn't like them Class occasionally, casual date Yvi th shorts Warm day, anything not dressy Hot day, for casual occasions Casual wear, like shorts

Casual, sports events etc. 17 Class 6

Beach 4 Never, or doesn't like 1

Table VI. Favorite Color

Sub"'ect ,) Sex Color Reason

l JF Red Looks good with dark hair

2 :B' Blue Appealing, brings out ey·es

3 F Yellow Feel good to wear it

I 4 F Yellow or Looks good on melon

5 F Green Heminds of spring and wateJ 6 F Blue Enhances complexion

'7 F Blue Looks good on, cool color 8 ]1 Blue Reminds of sky and outdoor~

9 8, Purpilie Likes it in other things 10 Jr :Pale green lVluch in wardrobe 11 :B' Blue Goes with hai.r and eyes

12 .£!1 Hed/pink Goes with hair & complexior

13 I!" Blue Goes with features and makE iliook smaller

14 :u, Yellow Goes with hair and eyes

15 1!" Red Cheerful and bright 16 F Pink Likes color 17 }!" :Pink Most feminine 18 li' Blue/brown Look better in them 19 p Green Goes with complexj_on

20 .J? Red/blue J1ook better, light and happy

Blue 8

Red 4 Yellow 3 Green 3 Pink 3 :Purple l Brown 1

Subject 1

2

3 4

5 6

7 8

9

10

11

12

13 14 15 16

17 18

19 20

Table VII. Fa~orite Color for Opposite Sex

Sex F

F

F

]'

F

F

F

F

F

F

li'

F

F

F

F

F

F

F

F

F

Color Yellow Blue Green Navy&yellow pale pink Blue Blue Blue

Blue Blue

Blue Blue Blue Black Blue Blue Blue Blue Blue Blue Blue

Blue l7 Yellow 2 Green 1

Pink l Black l

Reason Likes the color Is favorite color Is very masculine Romantic and more gentle

Flatters all men Makes her feel happy Goes well with everyone

Most men look good in it Favors men's eyes, hair and complexion Nearly all men can wear it Becoming Male color Blends when others don't Masculine Sexy, neat looking No idea Sexy and masculine Looks good on most men Looks good and gentle Looks masculine

Subject 1

2

3 4

5 6

7

8 9 10

11

12

13 14

15 16

17 18

19 20

Table VIII

Sex F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

Favorite Outfit

Yes X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

No

X

X

X

X

X

Do have f.avorite 15 Do not have 5

Reason Comfortable, easy to care for Makes her .feel good Fits well Individualistic; look good, feel self con­fident

Makes her look young Good color, flatters figure Becoming, feels good Looks good on Can be worn for sev­eral occasions New, and in style Most comfortable Comfortable Perfect length & fit good color

Wears what is clean Latest s;tyle

New and dressy

Table IX. Unisex Look

Subject Sex Favor Disa;:e;:erove 1 F X

2 F X

3 F X

4 F X

5 F X

6 F X

7 F X

8 F X

9 F X

10 F X

11 F X

12 F X

13 F X

14 F X

15 F X

16 F X

17 F X

18 F X

19 F X

20 F X

Favors 2 Disapproves 18

Subject 1

2

3

4

5

6

7

8

9

10

11

12

13

14 15 16

17

18 19 20

Table X. Poorly Dressed Female

Sex F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

Improper fit Poor colors Unkept clothes

Description No hose, sandals, short dress on a fat girl Improper fit, poor colors, too many acces­sories, too much make up Improper fit, dress in bad repair, poor choice of accessories, inappropriate White round collared blouse, cardigan sweat­er, A line shirt, poor fit, dark hose & loaf Dirty unkept hair; too long, drab colors, no make up, unflattering style, runners Not in proportion to body Runners, too tight, too loose, too short, too low cut, too long, poor color Too much make up, shoes unkept, runners, poor fit, bad color Poor grooming-hair, nails, complexion; no variety, unmatched colors Too long, runners, hair not neat, slouchy, unbecoming color Dirty, torn, poor fit, inappropriate Ill fitted Unmatched colors, too many colors, not right for skin Wrinkled, ppor fit, bad design, poor color Not fitting, not ironed, unmatched colors Inappropriate, too long, not neat & clean Dirty, needs mendlng, out of style, colors clash, poor fit Dirty hair, baggy hose; poor fit Unclean, tight dress, too short Needs repair, unmatched colors, dirty hair, baggy hose, too short, too tight

14 11

9

Personal appearance 8 Too long 4 Dirty 2

Subject

1 2

3 4

5

6

7 8

9

10

11 12 13

14

15 16

17

18

19

20

Table XI.

Sex

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

F

Poorly Dressed Male

Description Nice shirt, but with the shirt tail out Sloppy clothes, bad colors, inappropriate, stripes and checks together Inappropriate, no style, wrinkled, bad coloz White shirt and bla~k pants; old shoes, any color sock except bTack, navy or brown Dirty or long hair, unshaved; wrinkled, shirt. tail out, tight pants, white socks Not Neat and unmatched from head to toe Tight pants, wild colors, pink shirts

·No socks, dirty, uncombed hair; dirty clothE Pants too tight or too short, untidy appear­ance, wrinkled, unclean Unshined shoes, slouchy dresser, shirt and slacks unmatched Doesn't fit person or occasion, dirty, torn Jeans, tee-shirt, no socks Shirt out, unmatched colors, slacks and socks unmatched Wrinkled, no belt, sandals, no socks, Sweat shirt and jeans Not ironed, shirt and slacks unmatched Not fitting occasion, not neat and clean Dirty, t wo plaids, wrinkled, tee-shirts, not dressed for church Tee-shirt showing, sandals, shirt out, no socks, tight pants, shorts, baggy pants Sloppy shirt, uncombed hair, no socks, un­clean, shirt out Shirt out, no socks, unmatched, wrinkled white socks, unpolished shoes, no belt

Unkept, sloppy Poor colors Poor fit

14 8

6

No socks Dirty Personal appearance 3

5 4

Table l(a) Sexy Dress

Subject Age Sex Class Descri:Qtion 21 21 M Sr. Moderate coverage, feminine 22 21 lVI Sr. Leaves nothing to the imaginatio 23 18 lVI Fr. No answer 24 20 M Jr. Short, see through, revealing 25 20 lYI Jr. Mini 26 19 lVI So ph. Mini 27 18 M Fr. Short, colorful, not too reveal. 28 21 M Sr. Black, plain, short, shows body

lines 29 19 M So ph. No answer 30 20 lYI Jr. Short, well

ruffles packed, bright color

31 21 ])/.[ Sr. Low neck, short 32 20 M So ph. Pastel, short, low neck & back 33 20 !VI Jr. Fits well, low cut, short 34 22 M Sr. Bright color, short 35 22 M Jr. Mini 36 22 M Sr. Pastel, mini, small waist 37 20 l\1 Jr. Micro-mini, tight slacks & blous 38 22 lVI Sr. Short, tight 39 18 M Fr. Mini skirts 40 21 M Sr. Tight, short

Short 16 Low cut 6

Tight 6

Bright color 3 Pastel 2 Bla.ck 1

Subject 21 22

23 24 25 26 27

28

29 30 31 32

33

34

35 36 37 38 39 40

Table

Sex M

M

M

M

M

lVl

M

M

M

M

M

M

l\II

M

M

M

M

M

M

M

I(b) Depressing Dress

Description Suggestive, garish Long skirts No answer Long skirt, shabby colors Midi or longer Tent Black, long,loose, unfitted conservative High neck, flat collars, loose, long No answer Plain, long, dull color Long, black lacy dress Dark colors, long skirts and sleeves Too large, unfitted, short skirt on fat legs

Long straight, no curve, dark and: drab Maxi Long,Dark colors, and sleeves Ankle length Sloppy No answer Long

Long dress 13 Dark colors 7 Too loose 5

Subject 21 22 23 24 25 26

27

28

29 30 31 32 33 34

35 36

37 38 39 40

Table I(c)

Sex -lVl

M

M

M

l\ll

M

M

M

M

M

IVI

1VI

lVI

M

lVI

M

M

M

M

Happy Dress

Description Little girl type Bright colora No answer Child-like look; little boy look Loud and frilly Skirt and blouse Colorful, fitting, not too reveal­ing Bright colored auits,alacka, plaid

or striped plain dressee No answer Bright colors and worn often Short, bright colored Pant skirts in napringy" colors Lounge wear, much design Bright colors; look "made" for the girl Midi Pastel, sun dress Bright colors Gay colors No answer Colorful

Bright colors 11 Youthful look 2 Casual wear 4

Subject 21

22

23

24 25 26

27

29 30 31

32

33 34

35

36 37 38

39 40

Table II.

Sex IVl

lVl

lVl

M

M

M

lVl

M

M

M

lVl

M

M

M

lVl

M

IV!

M

M

Just above

4" above 5" above 6" above Short

Hem Length

Length Reason Several inches Too high looks cheap, too above knee long looks frumpy Fairly short More interesting Little above Likes the looks knee Short 4-6" above Between micro and regular Short

Just above knee 4" above

Short

Mid way bet­ween knee & top of leg High Short 4" above

Midi 6" Short Short 4" above

knee 2

3 1

1

6

Likes legs if the girl has a good figurE Looks good and doesn't show too much Too long or too short looks crummy Enough to excite; doesn't ·re~ veal too much

Depends on girl's legs If she has nice legs; if fat l longer

If long, they don't show enought and are old fashionec

If nice legs If nice legs Leaves something to the imagination Likes legs

Likes legs Likes legs Prettiest part of leg

Subject 21 22

23 24 25 26 27 28 29 30 31 32 33

34

35 36

37

38 39 40

Table III. Turtlenecks or Shirts and Ties

Sex -lY1

M

M

M

M

M

M

M

M

M

M

M

M

M

M

M

M

M

M

lVI

Turtlenecks Look sloppy

Shirts and Ties Prefers this Prefers, gives more contrast

Not too fond of Prefers this Answer not applicable Either, depends on occasion

Prefers, more formal Either, likes both

Either

Comfortable and sporty

Prefers, sporty and comfortable

Turtlenecks 1 Shirt and tie 14 Either 4

Prefers this Prefers, wide ties aJre in

Prefers this Prefers, more dressy Goes with everything

Prefers, are never under­dressed Prefers, looks dressier Prefers, everyone can wear them

Prefers, look better Prefers, look sharp Prefers, look better and neater

Subjects 21

22

23 24

25 26 27 28 29

30

31

32

33

34

35 36 37 38

39 40

Sex M

M

M

M

M

M

M

M

M

M

M

M

M

M

M

M

M

M

Table IV. Men' s Fashions

Approve

Yes Yes Yes, likes to wear wild clothes Yes, if in good taste Yes, are fun Yes, they are okay

Yes, flared slacks and wide ties Yes, you can wear what you want to Yes, wide ties, and brigh·t colors Yes, helps show lot about person Yes, expresses individuality Yes, have been drab and at a stand still too long Yes, they look okay Yes, gives variety Yes, for otherJJ Yes, of flared and striped sladlks Yes

Disapprove Yes, they are gaudy

Yes, like them very little

Yes, of striped and flarec slacks

Yes, for self Yes, of bright colors

M

M Yes,of flared slacks Yes, of striped clacks and bright colors and wide ties

Approve 15 Disapprove 3 Approve of part of styles 2

Subject 2l

22

2.3-24

25 26 27 28

20

30 3l 32 33 34

35 36 37 38 39 40

Table v.

Sex M

M

lVl

lVl

M

lVl

lVl

M

M

lVl

M

M

M

lVl

M

M

lVl

lVI

M

M

Casual wear Any where, any t.ime Never

Sandals

Where worn Around campus, casual times Any time Any time he felt like it Any time, except rain, formal, semiform~ or church Never Casual, beach, not to class Any time, not to church With shorts Yes Any time Casual All the time if publfc won't condemn Any outside activity Wanted to feel comfortable, not out of placed Never Sunshiny day Dislikes them Casual wear Dress grubby;with slacks Never

8

8

4

Subject 21 22

23

24 25 26 27 28 29 30 31

32

33 34

35 36

37 38 39

40

Sex M

lVl

lVl

lVl

M

M

M

lVl

M

M

M

M

M

lVI

lVl

M

lVI

M

M

lVl

Table VI. Favorite Color

Color Blue Blue Blue Blue Blue Olive green Blue and tan Black Blue Blue Blue

Green Blue Blue and green Blue Blue

Blue Brown White and blue

Blue

Blue 16 Green 3 Brown/tan 2 Black 1 White 1

Reason Goes with color well Club color Blends with black & grey Has blue eyes Easy to match Look better in it Matches eyes and skin To show how evil he is

It is neat Compliments personality; happy color Like it best Compliments Goes with eyes Happy color Looks good on nearly everyone; has lot of shades Matches eyes Just like it Just like them; get om­pliments Emphasizes eyes and

Subject 21 22 23 24

25 26 27 28 29 30 31 32 33 34 35 36 37 38

39 40

Table VII. Favorite Color for Opposite Sex

Sex M

M

M

lVI

M

M

M.

M

M

M

M

M

M

M

M

lYl

M

M

lYl

M

Blue Yellow Red Pink

· Color Red, yellow Pink Red Blue or red Red Blue Brown Pastels Blue Blue Yellow or green Blue or green Yellow None Yellow Pink or blue Blue White or blue

Purple Yellow

8

5

4 2

Brown Pastels Purple White

Green 2

Reason

Sexy Looks sharp Likes the colors Makes person look happy Favorite color Sexy Accent femininity

It is neat

Favorite colors Springy color

Girls look fresh Looks feminine

Makes most girls look better Does something for him Pleasing and intriguing

l

l

l

l

Table VIII. Favorite Outfit

Subject Sex Yes No Reason 21 M X Looks and feels good 22 M X

23 M X Fits best 24 M X Fits and looks good 25 M X

26 M X

27 M X Comfortable 28 M X

29 lVl X

30 M X

31 lVI X

32 lVI X Likes to look nice 33 M X More modern 34 lVI X

35 M X

36 M X

37 M X Likes color 38 M :g Comfortable 39 M X

40 M X

Do have favorite 9 Do not have 11

Table IX. Unisex Look

Subject Sex AEJ2rove Disa;QJ2rove 21 M X

22 M X

23 M X

24 M X

25 M X

26 lV1 X

27 lVl X

28 M X

29 M X

30 M X

31 M X

32 M X

33 M X

34 lVl X

35 lVl X

36 M X

37 lYl X

38 lYl X

39 lYl X

30 M X

Approve l Disapprove 19

Subject 21 22 23 24 25 26 27

28

29 30 31 32

33

34 35 36

37 38 39 40

Table x. Sex

M

M

M

M

M

M

M

M

M

M

M

M

M

M

M

M

lVI

M

M

M

Unkept, sloppy Improper fit

Poorly Dressed Female

Description ··

Excesses or deficiencies of color, or length Long dress, shabby, poor fitting Unkept girl Long skirt, loose fitting, poor colors Not careful how clothes look Jeans, dress too large for person Messy hair, dirty shoes, messy, dirty and wrinkled dress Too much make up, clashing colors, sleeve­less dress, too tight or too loose Not neat Baggy dress, stringy hair, too much make up Bad hair, clothes don't match or fit Wrinkled clothes, dirty hair, dirty shoes no hose

Dirty hair and nails, slouchy dress, too big, no make up Clothes not fitting the personality Showing too much Uncombed hair, unkept clothes and shoes, clashing colors Sloppy unmatched colors Sloppy Anything is fine Too large dress for nice figure

10 7

Poor colors 4 Too long 3

Personal appearance 6 Too short 2

Subject 2;1 2.2

2·3 24

25 26

27 28 29 30 31

32

33 34 35 36

37 38 39 40

Table XI. Poorly Dressed Male

Sex -M

M

M

IVI

lVl

M

M

M

M

M

M

M

lVI

M

M

lVI

M

IVl

M

M

Description Dressed without intelligence or purpose Dirty clothes Unkept Baggy pants, bad colors, out of style Isn• t careful how .clothes look Dirty, unkept, casual but not sloppy Dirty Dirty, unironed, poorly matched, too gaudy Must be neat Boys are never poorly dressed Fat person wearing things that show width, sloppy; dirty shoes Dirty, unpressed, unpolished hohes, no belt unshavened Not in style, shoes unpolished Clashing colors, unkept clothes Plaid pants with stripe shirt, paisley tie Pastel socks, clashing colors, unkept clothes and shoes Sloppy, unmatched colors Clothes not of place Slacks that don't fit properly Sweat shirt, bJJ;l.e& jeans, barefoo·ted

Sloppy, unkept, unironed 10 Poor color choiees 6 Dirty clothes 5