Psyche Hospitality Enterprises Ltd.

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Pursuit of Excellence Is Akin to Life - “Limitless & Ongoing Forever”

OUR BELIEF

To Give Excellence in All Spheres of the Tourism & Hospitality Industry by creating Synergies to deliver quality solutions and complete customer satisfaction

OUR OBJECTIVE

reating synergies

omplete Solutions

ustomer Satisfaction C

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PHEL

LL

Techno-Economic Feasibility

Market

Research

Operational Management

& Process

Standardisation

Education &

Training

Project

Management

Concept Planning

& Designing

Sales &

Marketing

Efficiency

Audits

Joint Ventures

& Tie-ups

Management

Consultancy

Technical Planning

An Overview of Professional Services

* (This is an overview for details please refer to the profile)

Loan

Syndication

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PHEL India - Project Sites

Geographical locations where PHEL India has executed Projects

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Milestones of achievement

Psyche Nigam-CMD

Your Friends At PHEL(India)

SAFEER Restaurant, Nairobi (Kenya)

Technical Consultancy (Facilities Planning)

Technical Consultancy

(Concept Development)

Training

Hospitality Education

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PHEL, India (Psyche Hospitality Enterprises Ltd.), is a Hospitality Consultancy Company

specialising in the areas of project consultancy, project and operations management,

financial consultancy etc. for our clients who range from a small restaurant to a

international 5 star hotel chain.

The vision and commitment to deliver quality service has made PHEL (India) one of the

fastest growing hospitality consultancy in India. Having witnessed tremendous growth, the

company has diversified into related areas - Hospitality education & training, and Project

management services. Our gamut of services ranges from Site analysis to Pre-opening,

Project management for Hotels, Design and concept planning, full range of technical

services, and management & operations of hotels.

The Promoters of PHEL (India) have been advisors to some of the most prestigious clients/

projects such as HYATT REGENCY New Delhi, Radisson New Delhi, Park Sheraton

Madras, Holiday Inns Goa, Viceroy Hyderabad et. al.

Amongst few of our clients for whom PHEL (India) is currently executing projects are -

Hyatt Goa; Meridian Goa; Radisson Bangalore; Raddison Agra; Marina

Ludhiana,CarlsonCountryResort Katra; Raddison Ahemdabad, Raddisson Lahore Pakistan.

PHEL (India) is providing a wide range of Services for various sizes and categories of

Hotels, Resorts, Restaurant Complexes, Multiplexes & Food Services Operations and

Management Services.

PHEL with an enlarged scope of services is the only Hospitality Consultancy organisation

offering TURNKEY Services. The Operational divisions of PHEL are:

* Hospitality Consultancy & Management - Project Consultancy Services

- Operational Consultancy Services

* Management Education & Training

BA in International Hotel Management (Thames Valley University, London)

BA in International Hospitality Administration ( I G N O U) Diploma in Hospitality (AH& LEI) Corporate Training Programmes

The Company

HCD

RMI

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‘Organisation Work Flow Chart’

Market Feasibility & Analysis

Loan

Syndication

Site Evaluation

Financial Viability & Projections

Concept Creation

Detailed Designing

Project Feasibility

Gap

Analysis

Develop. Design Alternatives

Resource

Planning Facilities Planning & Layouts

Pre-commissioning Services

Architects Brief on - Concept

Systems Planning & Revamping

Timely & cost controlled completion

Cash flow

Management Coordinators &

Counsellors Quality control using TQM

tools

Technical Planning

Project Execution

PROJECT COMMISSIONING

Design & Development

PHEL & its unique network support structure assist you, by catering to your needs

under one roof, this integrated approach to Hotel Consultancy ensures consistency

and quality of the end-product which is being delivered by the company. The

„PHEL, India Work Flow Chart‟ depicts the scope of services offered at various

stages:

Creating synergies, Complete Solutions, Customer Satisfaction

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Based on the statistical information from the department of tourism, and the

trends which are emerging for the hospitality and tourism industry in India, it

would be right to say that, it is a high growth sector having huge potential in terms

of increasing tourist inflow, room nights, category of travellers & likewise.

Considering the highly volatile conditions prevailing in the financial and the stock

markets, Tourism and Hospitality is one of the few sectors which promises

consistent high returns on investment. This scenario has led to a situation where

quite a few companies are diversifying into Hotel industry without having any prior

knowledge and experience of the industry.

Fact remains - Hotel industry is a highly capital-intensive industry , therefore,

inadequate know-how, lack of functional experience, no access to strategic market

information, and failure to channelise resources - all lead to cost escalation, delays

in project execution, and poor overall quality. In simple economic terms, poor

Returns On Investment.

PHEL, India comes to your rescue and makes sure the timely and cost effective

completion of the project and provides value-added services by way of developing a

product which is highly marketable, with standardised quality and is rightly

positioned in the market.

Hotel Consultancy Division (HCD)

Following are the various standardised Consultancy packages which we offer as

part of our Hotel Consultancy services. Apart from the services mentioned below

under the heads of technical, operational and HR development services, we, also

specialise in designing customised operational packages to suit the client specific

needs and resources. While offering these customised operational packages, we

conduct a detailed research to understand the processes and functions for which the

customised Consultancy packages are to be designed and implemented..

(The Concept) (The Reality)

HCD

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HCD offers various Technical, Operational and HR Consultancy packages for on-going,

newly commissioned and yet to be commissioned projects.

HCD

Nature of Service TITLE Design & Detailed Hotel Training Total

Consultancy Audit Package Package

Package

Technical Consultancy Techno Economic Feasibility Report

Technical Consultancy Food & Beverage Consultancy

Technical Consultancy Kitchen Planning

Technical Consultancy Concept Planning

Technical Consultancy Architectural & Interior Design

Technical Consultancy Designing Work flow Systems

Operations Consultancy Marketing & Promotion strategies

Operations Consultancy Customer Care Management

Operations Consultancy Developing Control systems

Operations Consultancy Operational Efficiency Audits

Operations Consultancy Process Standardisation

Operations Consultancy Hygiene / Safety Audit

Operations Consultancy IT requirement Analysis

HR Development HR generation & regeneration

HR Development Skill analysis & training:

HR Development * Chef's Training Programme

HR Development * Effective tele Marketing

HR Development * Training Need Analysis

HR Development * Front Office Training

HR Development * F & B Training

HR Development * House Keeping training

HR Development * Personal Hygiene Training

HR Development * Stress Mgt. Programme

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For providing business solutions to our clients in a market scenario which is highly

volatile and competitive PHEL defines its business activities around the core-

competencies of its core team. Broadly the areas are :

I. Feasibility

As project consultants in this stage we study the market forces at work and their

multiplier affects. This involves thorough evaluation & analysis of the factors which

are crucial for viability of the project. This in turns forms the foundation for a

successful venture. Feasibility is required to conduct the TWOS analysis with respect to

the proposed project & the industry

II. Concept Design & Development

A comprehensive study of the above factors reveals the GAPS which exists in the

prevailing market scenario. Around this Gap we then develop alternative concepts and

designs for the proposed venture. This “Market Driven approach” ensures that the

final product/ service which appear after this stage would be aligned to the market

demand & supply, ensuring a highly effective, competitive strategy for developing

product differentiation based on the concept. The end result being - a rightly positioned

and market specific product.

Creating Synergy is Key to our operational success as reflected by our various

divisions, we have integrated our services, both, backward and forward. We at PHEL

maintain a strong Network of support teams through our various associates; whoosh

coupled with our core team of highly qualified and experienced professionals ensures

effective delivery of high quality standards, efficiency and client satisfaction. PHEL

maintains a lean and mean structure and operates on the basis of customised - RAFT

(Rapid Action Functional Teams) to achieve the best results for its clients.

Secret of Success - Customer Satisfaction

Project Consultancy Services (PCS)

Project Consultancy services (PCS) is one of the strongest areas of PHEL, India and

the company has successfully executed 65 project in the areas such as - feasibility,

loan syndication, technical planning,, concept designing & development, project

coordination, interior designing, and manpower planning & recruitment.

Concept Feasibility

Market Research

TEFR

Product Development

Financial

Projections

Project Feasibility

HCD

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Management

Contracts

III. Technical Planning Our technical planning team hereon takes over from the design & development

experts for working out the details of the projects. Right from the architects brief,

designing to coordination with various external agencies, technical planning

ensures timely and smooth commissioning of the project.

IV. Project Co-Ordination & Management Services

MOTTO of The Team: Deliver the Project:

As Specified

On Schedule

Within Budget

PHEL

Project Planning

&

Scheduling

Pre-Construction &

Value Engineering

Consulting

Construction

Management

Project Monitoring

&

Cost Control

Pre-Commissioning

&

Completion Procedures

Extraordinary

Management

Approach

HCD

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This is the stage where PHEL leverages its strong network by forming project

execution teams comprising of experts from those operational & planning areas

which are necessary to deliver a quality product from the marketing and economic

perspective. Project execution is a highly environment sensitive stage. External

environmental factors play a pivotal role and can cause serious delays in executing

a projects leading to unforeseen delays and cost escalation. As a results

compromise on the quality and pressure on the finances and other resources. We

at PHEL as a project mangers ensure the:

timely & cost controlled completion

cash flows management

quality control using TQM tools such as PERT, Quality Circles

coordinators & counselors for external agencies & vendors involved

in executing the project

HCD

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PHEL is involved in multi-dimensional and diverse range of operationally focused

activities, which entails analysis of products, market, operational feasibility,

customer behaviour & preferences, developing and implementing process work

flows for overall efficiency of the operations. Also, assisting our clients in

identifying and developing core competencies to help achieve competitive

advantages in terms of product, technology, management, capacity control, and

asset management and capital control.

Process designs include attractive additional benefits such as architectural and

interior designing in such synchronized manner, as to ensure and modulate

superior work flows and systems for the better positioning of our client compared

its competition.

Operational services include Human resource development, recruitment, training

(functional and behavioural) for professional skills upgradation and development

designing systems for monitoring and appraising the skills.

Efficiency audits relating to operations, staff/ employees performances, safety and

energy audits and also, includes developing and implementing cost control

processes.

Hygiene, sanitation, safety, security and fire measures training form an integral,

part of our operational services where we are implementing the operational

Consultancy as part of the total package.

Creating specifications for various operational systems including the purchase and

materials management, product restructuring and likewise while keeping the

market repositioning, image refurbishment and enhancement which would

subsequently lead to improvements of the business opportunities and strengths to

capitalise on them.

Operational Consultancy Services (OCS)

HCD

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R M Institute was established in 1995 with the prime objective of preparing

professional managers for the future and to equip students with all managerial skills

so that they may excel in their lives, achieve all their goals and thus nation and

humanity all over the world.

Our Mission

RMI is committed to the value of equal opportunity for all students in higher

education as a contribution to equally social justice.

RMI whilst appreciating that the processes of acquiring discriminatory attitudes are

subtle and often unconscious, believes that such discrimination impoverishes the

community by limiting horizons and restricting choices. RMI aims to provide to the

students an environment free from discrimination on the basis of gender, race, caste,

religion, age, social class or any other characteristics which may give rise to unequal

treatment. RMI's objective is to aim for excellence. We recognises that excellence is

not a finite goal but an on-going infinite effort taking one to new challenges and

summits. We aim to prepare our students to reach those summits and seek new

challenges at all times.

Our Objectives

RMI realises the long felt concern for quality Management education to equip

students and prepare them as professional business managers to meet challenges of

change & growth of Indian Industry in the Global context.

To provide academically rigorous Masters and Undergraduates level programmes

which develop the ability to analyse complex issues, think critically and appreciate

alternate perspectives.

To provide opportunity for exploration of current management theories and their

application to practical issues and strategic planning at the Functional Level.

Management Education & Training Division - R.M. Institute

RMI

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To provide an environment for students to develop creative and imaginative yet

creditable solution to management issues through personal and interpersonal skills.

Courses R.M. Institute offers two types of courses in the field of Hospitality Management

B.A. in Hospitality Management

This four year course is being conducted in association with Thames Valley

University (TVU), London. Highlight of this degree programme is an extensive one

year industrial training abroad to expose the budding hoteliers to systems and the

best practices in real time work environment. Mentioned below are some of the

internationally known organisations where our students have been trained:

- Radisson, London

- Four Seasons, London

- Carnival Cruise Lines, Miami

- Hyatt, Atlanta

- Choice Hotels, London

Diploma in Hospitality Management

This three year program, on completion leads to Diploma in hospitality management

from American Hotel & Motel Association (AHMA).

RMI's philosophy is to emphasize self development and learning. To promote an

inquiring and analytical mind, which pro-actively seeks the right knowledge,

acquires skills and imbibes the right attitude to the environment and develops a

person into a capable and efficient manager. While stressing upon the acquisition of

updated theoretical knowledge, RMI lays great emphasis on useful application of this

knowledge to actual practices.

The philosophy of the programme is to develop young men and women into

competent professional managers of tomorrow.

RMI

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Domestic Projects Client Project Size Nature of Consultancy

Hyatt Regency, New Delhi 5*, 450 rooms Project Consultants

Hotel Raddison New Delhi 5*, 280 rooms Project & Mgt.

Hotel Golconda ., Hyderabad 4*, 160 rooms Project consultants

Hotel Park Sheraton, Madras 5*, 280 rooms

Raddison Resort , Haldia 5*, 80 rooms Project & Technical services

Hotel Landmark , Kanpur 4*, 140 rooms Project & Mgt.

Hotel Viceroy, Hyderabad 4*, 140 rooms Project consultants

Centaur Hotel, New Delhi 5 * Hotel Technical services

Hotel Siddharth Continental, New Delhi 5*, 70 rooms Project Consultants

Sita Holiday Resorts Pvt. Ltd., Delhi 4*, 72 rooms Project & Management Service

Mansingh Group Of Hotels 5*, 100 rooms Management Consultants

Cancona Beach Resort, Goa 5*, 58 rooms Management Consultants

Malabar Palace, Calicut 4*, 36 rooms Project Consultants

Dona Sylvia Resorts, Goa 4*, 50 rooms Project & Mgt. services

Hotel Mela Plaza Best Western, Ghaziabad 4*, 80 rooms Project & Management consultants

Ansals Hotels & Resorts Project & Development

Casino Hotel, Cochin 5*, 100 rooms Project & Management

Marina Hotel, New Delhi 4*, 150 rooms Project & Management

Holiday Inn Resorts, Goa 5*, 140 rooms Project Consultants

Hotel Executive, Bombay 4*, 150 rooms Technical Services & Project Management.

Overseas Projects

Projects With Government Organisation H.P. Tourism Development Corp.

Jammu & Kashmir Tourism Development Corp.

Meghalaya Tourism Development Corp

Goa Tourism Development Corp.

Sikkim Tourism Development Corp.

List of Some of the Prestigious PHEL Clients:

Client Project Size Nature of Consultancy

Anuk Hotel, Port Of Sudan, 5*, 350 rooms Project & Management

Sudan, AFRICA Consultants

Scotts Holdings (P) Ltd, Singapore Hotels & Resorts Project & Development consultants

Paro Hotels Project, Bhutan 3*, 50 rooms Project & Management Consultants

Safeer Restaurant, Sarova Hotel, 200 Covers Project & Management Consultants

Narobi, Kenya.

La Pelouse, Country Inn, Mauritius 4*, 60 rooms Project & Management Consultants

Mughal Place, Restaurant, New York 100 covers Project consultants

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Presently also advisor to the ZOOM group that has contracted 11 budget hotels on BOT basis from

IRCTC. group has also tied up another 23 projects in the private sector.

PROJECTS

UNDERTAKEN

CLIENTS SCOPE OF SERVICE PROJECT COST

“Tourism Destination”

(Himachal Pradesh)

Morepen Hotels (Delhi) Planners & Financial Consultants Rs.2500 Crores

Hilton Chennai

250 Rooms

Appu Hotels

Ltd.(Chennai)

Project Technical Consultancy Rs.135 Crores

Hyatt (Goa)

250 Rooms

Morpen

Laboratries(Delhi)

Management Advisory

&Development Consultancy&

Project Technical Consultancy

Rs.180 Crores

Meridien (Goa) Sunset Resorts (Delhi) Management Advisory &

Development Consultancy &

Project Technical Consultancy

Rs.135 Crores

Radisson (Ahemdabad) Shalin Suites & Hotels Project Technical Consultancy Rs.30Crores

Raddsion, Lahore

(Pakistan)

Project Technical Consultancy $.15 Millon

Chandigrah 250 Rooms Morepen Hotels (Delhi) Management Advisory &

Development Consultancy &Project

Technical Consultancy

Rs.135 Crores

4- star Hotel at

Jallandhar

MBD Group Project Technical Consultancy Rs.30 Crores

4 – Star

Hotel(Ludhiana)

120 Rooms

Marina Hotels (Delhi) Project Technical Consultancy Rs.25 Crores

4 – Star Hotel (Agra)

156 Rooms

Marina Hotels (Delhi) Management Advisory &

Development Consultancy &

Project Technical Consultancy

Rs.30Crores

Raddison

(Bangalore)150 Rooms

Shanti Group (Bangalore) Project Technical Consultancy Rs.60 Crores

5 Star Hotel Jaipur

150 Rooms

LLYODS-BHP (Bombay) Management Advisory &

Development Consultancy

Rs.90 Crores

Health Club Banquet

and Restaurant

Complex

Banarsi Dass Chandiwala

Estate (NewDelhi)

Project Technical Consultancy

&Interior Design

Rs.10Crores

Country Inn, Katra BMG,Enterprises Project Technical Consultancy Rs.15Crores

4 – Star Hotel In North-

west Delhi

GAP Hotels Pvt.Ltd. Techno-Economic Feasibility Study Rs.35 Crores

Radisson Luxury

Health Resort (Bhimtal)

Crystal Tourism

Development Corporation

Project & Management Consultancy Rs.42 Crores

Country Inn,

Ahemdabad

Shalin suites & Hotels

140 – Suites

Project Consultancy Rs.30 Crores

Bombay 300

Rooms(Negotiating for

Four Seasons)

Morepen Hotels (Delhi) Management Advisory

&Development Consultancy Project

Consultans

Rs.300Crores

Madras 200 Rooms

(Negotiating for

Fourseasons)

Morepen Resorts (Delhi) Management Advisory

&Development consultancy &

Project Consultants

Rs.200 Crores

Goa 500 Rooms

(Negotiating for

Raddison)

Morepen Hotels (Delhi) Management Advisory & Project

Consultants

Rs.400 Crores

Noida 120 Rooms Hotel

for MBD Group

MBD Group Project Technical Consultancy Rs.25 Crores

Delhi 400 Rooms Hotel

at airport negotiations

on with Hilton

Grover Leasing Co., Ltd TEFR Project, Technical Consultans Rs.30 Crores

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PHEL, India City Office: X-9, Hauz Khas

New Delhi 110016, India

Ph. +91-11-26966073,26850945, 6851903

Corporate Office: N-13, Lane W 17 K,

Sainik Farms

New Delhi 110062, India

Ph: +91-11-29555827, 29555006, 29551952

Fax: +91-11-29553685

e-mail: [email protected]

Website: http://wwwthejewelhotels.com