PSYCH Color

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Republic of the Philippines

Polytechnic University of the Philippines

College of Architecture and Fine Arts

PUP-NDC Compound, Anonas Street corner Pureza Street

Sta. Mesa, Manila

PSC !"!#

GENERAL PSYC!L!GY

Research Stud$ %ntitled&

YELL!"

!st Semester 

 S.. '"!(-'"!)

Submitted b$&

R#G#NA $EANNE C% Y!UNG

*achelor of Science in Architecture +-!

'"!!-"!)-MN-"

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&he Color Yello'The color yellow is the color of  the mind and the intellect 

ello is the bri/htest color of the 0isible spectrum, and it is the most noticeable of all

colors b$ the human e$e. 1his color relates to ac(uired )no'ledge. 2t is the color hich

resonates ith the left or lo/ic side of the brain stimulatin/ our mental faculties and creatin/

mental a/ilit$ and perception. *ein/ the li/htest hue of the spectrum, the color ps$cholo/$ of 

$ello is upliftin/ and illuminatin/, offerin/ hope, happiness, cheerfulness and fun.

2n the meanin/ of colors, $ello inspires ori/inal thou/ht and in3uisiti0eness. ello is

creati0e from a mental aspect, the color of ne ideas, helpin/ us to find ne a$s of doin/

thin/s. 2t is the practical thin4er, not the dreamer.

 How wonderful yellow is. It stands for the sun.

  -*incent *an Gogh

Effect on +ood,E-otion

5ne important aspect of color is ho it impacts one6s moods and emotions. 5ften, people

consciousl$ or unconsciousl$ react to indi0idual colors in a certain a$, or the$ ma$ /ra0itatetoards some colors as a a$ of e7pressin/ emotions or influencin/ mood.

People often paint their 4itchens and nurseries $ello. ello is a color that is cheerful and

can ma4e person feel inspired. *lue is a color that creates feelin/s of trust, calm, and patience.

Color Psychology as &herapy

Se0eral ancient cultures, includin/ the %/$ptians and Chinese, practiced chromotherap$, or 

the use of colors to heal. Chromotherap$ is sometimes referred to as li/ht therap$ or colourolo/$

and is still used toda$ as a holistic or alternati0e treatment.

2n this treatment&

ello as thou/ht to stimulate the ner0es and purif$ the bod$.

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ello is the best color to create enthusiasm for life and

can aa4en /reater confidence and optimism. 1he color 

$ello lo0es a challen/e, particularl$ a mental challen/e.

8ithin the meanin/ of colors, $ello is the /reat

communicator and lo0es to tal4. ello is the color of the

netor4er and the 9ournalist, all or4in/ and

communicatin/ on a mental le0el. ello is the scientist,

constantl$ anal$zin/, loo4in/ at both sides before ma4in/

a decision: methodical and decisi0e. ello is the

entertainer, the comic, the clon.

ello helps ith decision ma4in/ as it relates to clarit$

of thou/ht and ideas, althou/h it can often be impulsi0e.

ello helps us focus, stud$ and recall information,

useful durin/ e7am time. 2t can be an7iet$ producin/ as it

is fast mo0in/ and can cause us to feel a/itated.

ello has a tendenc$ to ma4e $ou more mentall$

anal$tical and critical - this includes bein/ self-critical as

ell as critical of others.2t is non-emotional, comin/ from

the head rather than the heart. ello depends on itself,

 preferrin/ to not /et emotionall$ in0ol0ed.

ello is related to the e/o and our sense of self-orth, to ho e feel about oursel0es and ho

e are percei0ed b$ others.

ello is the most hi/hl$ 0isible of all colors hich is

h$ it is used for pedestrian crossin/s. 1a4e note of the

crossin/s hich are mar4ed in hite - the$ are less eas$

to see than those mar4ed $ello, particularl$ on et andcloud$ da$s.

2f $ou are /oin/ throu/h a lot of chan/e in $our life $ou

ma$ find $ou can6t tolerate the color $ello 0er$ ell -

this ill usuall$ pass. 2t 9ust means that $ou are ha0in/

trouble copin/ ith all the chan/es at the moment and

Psychology of Color Yellow   3

Fig. 1 Source: http://www.empower-yourself-with-color-psychology.com/color-

Fig. 2 Source: http://www.empower-yourself-with-color-psychology.com/color-

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$ello 0ibrates too fast for $ou, ma4in/ $ou feel stressed. 2ntroduce /reen or a soft oran/e into

$our life for a hile to balance and restore $our ener/ies.

Positive and Negative &raits

Positive )ey'ords  include& 5ptimism, cheerfulness, enthusiasm, fun, /ood-humored,

confidence, ori/inalit$, creati0it$, challen/in/, academic and anal$tical, isdom and lo/ic.

Negative )ey'ords include& bein/ critical and 9ud/mental, bein/ o0erl$ anal$tical, bein/

impatient and impulsi0e, bein/ e/otistical, pessimistic, an inferiorit$ comple7, spiteful,

coardl$, deceitful, non-emotional and lac4in/ compassion.

Yello' Represents

+ind and intellect. ;rom a color ps$cholo/$ perspecti0e, $ello stimulates our mental

faculties: it acti0ates the left or anal$tical brain.

appiness and fun& ello is upliftin/ to the spirits: $ello helps create enthusiasm for 

life and can aa4en /reater confidence and optimism.

Co--unication of Ne' #deas. ello is related to the e7pression and inte/ration of ne

ideas and thou/hts.

Effects of Yello'.

Creative. 1he color of ne ideas, $ello helps us find ne a$s of doin/ thin/s.

/uic) decisions. ello helps ith clear thin4in/ and 3uic4 decision-ma4in/ but it can

also be impulsi0e.

An0iety producing. ello is fast mo0in/ so too much time in its presence can a/itate and

lead to ner0ousness and emotional instabilit$.

Psychology of Color Yellow   4

Fig. 3 Source: http://www.empower-yourself-with-color-psychology.com/color-

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Critical.  ello ma4es people more mentall$ anal$tical and self critical of both

themsel0es and others.

Non1e-otional. ello relates to the head not the heart.

+ariations of the Color ello

Light Clear Yello'

1his color helps to clear the mind, ma4in/ it open and alert.

Le-on Yello'

 <emon $ello promotes self-reliance and a need for an orderl$ life. 1his $ello

increases our sensiti0it$ to criticism.

Citrine Yello'

Citrine is a superficial and fic4le color. 2t encoura/es the serial relationship hopper, the

teaser, ith unstable emotions. 1his $ello can be deceitful and retreats from responsibilit$.

Golden Yello'

1his $ello is the color of the loner ith an intense curiosit$ and interest in in0esti/atin/the finer details of its interests. =olden $ello is sensiti0e to criticism.

Crea-

Cream, tinted ith a hint of $ello, encoura/es ne ideas. >oe0er, this 0er$ pale color 

can also indicate a lac4 of confidence and a need for reassurance.

2ar) Yello'

1he dar4er shades of $ello indicate an inclination toard depression and melanchol$,lac4 of lo0e and lo self-orth. Dar4 $ello relates to the constant complainer and the c$nic.

Psychology of Color Yellow   5

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*iblio/raph$

Articles

Aire$, D. ?'"")@. >o does colour ps$cholo/$ or4 Retrie0ed 5ctober "(, '"!(, from

http&BB.da0idaire$.comBho-does-colour-ps$cholo/$-or4

%ric, ohn, Paraa/. ?'""E@. Color ps$cholo/$. Retrie0ed 5ctober "(, '"!(, from

http&BBlibrar$.thin43uest.or/B'E"))Bps$cholo/$Bnlcolorps$ch.html

ohnson, D. ?'""E@. Color ps$cholo/$. F '"""G'""E Pearson %ducation, publishin/ as

2nfoplease. Retrie0ed 5ctober "(, '"!(, from http&BBinfoplease.comBspotBcolors!.html

Morin, A. ?'"!H@. >o 1o Use Color Ps$cholo/$ 1o =i0e our *usiness An %d/e.

Retrie0ed 5ctober "(, '"!(, from

http&BB.forbes.comBsitesBam$morinB'"!HB"'B"HBho-to-use-color-ps$cholo/$-to-

/i0e-$our-business-an-ed/eB

Smith, I. ?'"!(@. All About 1he Color %<<58. Retrie0ed 5ctober "(, '"!(, from

http&BB.sensationalcolor.comBcolor-meanin/Bcolor-meanin/-s$mbolism-

 ps$cholo/$Ball-about-the-color-$ello-H'EJ.+hzePm334o

Electronic Resources

http&BBnosourcin/.comBblo/Bp-contentBuploadsB'"!'B"!Bps$cholo/$-of-color.pdf 

http&BBmastersinps$cholo/$/uide.comBarticlesBcolor-ps$cholo/$

http&BB.mosti./o0.m$Bp-contentBuploadsB'"!HB"BColorPs$cholo/$.pdf https&BBdesi/ns.comBdesi/ner-blo/B'"!!B"B"Bho-color-impacts-emotions-and-

 beha0iorsB

https&BBen.i4ipedia.or/Bi4iBColorKps$cholo/$

https&BBprecisionintermedia.comBcolor 

http&BB.colorps$cholo/$.or/B

http&BB.colour-affects.co.u4Bps$cholo/ical-properties-of-colours

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http&BB.empoer-$ourself-ith-color-ps$cholo/$.comBcolor-$ello.html

http&BBps$cholo/$.about.comBodBsensationandperceptionBaBcolorps$ch.htm

http&BBps$cholo/$.about.comBodBsensationandperceptionBaBcolorK$ello.htm

http&BB.colorps$cholo/$.or/B$elloB

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